Shelby Sorrel: Instagram Strategist, Content Creator & Austin Based Influencer

We Get to Know Austin based influencer and social media strategist Shelby Sorrel.

Shelby has developed her brand around Austin’s diverse and thriving culinary scene.  Her aesthetic is bright, warm and colorful and focuses on the enjoyable things in life like food, friends, and a fun-loving, carefree lifestyle.  Shelby is an accomplished social media strategist who has managed some of Austin’s top culinary and retail institutions.  She creates paid social strategy for her clients for engagement, web traffic, and lead generation.  Her passion for photography, people, and food have sprouted into a fun, bright Instagram feed where she shares everything from food to colorful murals that Austin has to offer.
On this episode Shelby discusses the inner workings of her business and gives step by step advice for anyone wanting to be a local influencer in their city.  We were fascinated with how the whole process works and truly enjoyed this conversation.

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