We Mean Business
Originally the “How to Cover Money” podcast series, ”We Mean Business” is produced by The Reynolds Center for Business Journalism, designed specifically for journalists who want to cover business better on their beats.
Episodes
In this episode, Ananya Bhargava interviews Ed Finn, founding director of the Center for Science and the Imagination at Arizona State University. The discussion explores imagination in the context of technology, the potential for AI-generated marketing to connect with audiences, and the complex issues of copyright and ownership.
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a su...
In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.
In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.
In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.
In this special edition of We Mean Business, Ananya Bhargava interviews KFF Health News’ David Hilzenrath. He is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” a collaboration of eight local TV news stations and KFF Health News, helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulner...
In this edition of We Mean Business: “How They Did It,” Ananya Bhargava interviews Ames Alexander and David Raynor about their recent award-winning investigative series “Hopes Foreclosed.” This investigation uncovered how often HOAs in North Carolina are foreclosing on homeowners. It revealed not only a troubling trend of HOA foreclosures in the region but how many of those foreclosures were due to debts of less than $2,000.
In this special edition of “How They Did It,” Ananya Bhargava interviews Chicago Tribune reporters Lisa Schencker and Emily Hoerner about their recent award-winning investigative series “Medical Misconduct.” The two reporters demonstrate the great investigative work that can be done when an investigative reporter teams up with a beat reporter to dive deeper into their realm of expertise. Schencker, a reporter covering the business...
In this special edition of We Mean Business, Ananya Bhargava interviews Jodie Fleischer, the managing editor of investigative content and collaboration for Cox Media Group. She is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” is a collaboration of eight local TV news stations across seven states. With the assistance of KFF Health Ne...
Jeffrey Timmermans, Director of the Reynolds Center, sits down for an interview with award-winning journalist James B. Steele, half of the namesake for the Barlett and Steele Awards. Steele shares how he got started in business journalism, how his long-term partnership with Donald Barlett began, and the value of having a "document state of mind." He also gives young journalists tips on how to find and write award-winning investigat...
Online shopping has brought about the slow demise of traditional retail, with many consumers relying solely on sites to shop for everything from groceries to electronics. In this episode, Ananya Bhargava interviews Zuzanna Blasco, a lead UX/UI engineer for Newfold Digital and a faculty associate who teaches e-commerce classes at Arizona State University. Blasco analyzes the impact of e-commerce on consumer behavior while also divin...
As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University and expert in unstructured data analysis. Dr. Ryoo describes the techniques businesses use to collect and utilize data, the differences between what is legal and what is ethical regardin...
As we witness the rising significance of data and the increasing use of AI to optimize personalized advertising, concerns regarding data acquisition and ethical usage become increasingly pressing. In this episode, Ananya Bhargava interviews Seth Rachlin, a social scientist, business leader, and entrepreneur currently active as a researcher and assistant teaching professor of Social Data Science at Arizona State University.
Dr. Rach...
SAG-AFTRA is still striking against the AMPTP (Alliance of Motion Picture and Television Producers - movie studios, big streaming corporations, etc.) even as the writer's union has reached its own agreement with the studios this week. In this episode, Mackenzie Joy-Brennan talked to SAG member Marie Cecile Anderson -- an actor, comedian, and musician based in Nashville -- about the strike decision, the demands union members are ask...
As the entertainment industry strikes continue, Mackenzie Joy-Brennan has a chat with Hollywood costume designer Nicole Suerez Jones whose local IATSE (International Alliance of Theatrical Stage Employees) unions aren't on strike, but are still suffering the effects of the current dual strikes in Hollywood. Nicole talks studio executive greed, working conditions, artificial intelligence, and what it means to be functioning in an in...
The Phoenix Valley was packed with visitors for Super Bowl LVII, but does a packed city equal extra economic activity? Janaé Bradford interviews Kelly Phillips Erb, an expert on tax law who has written for and been interviewed by a variety of media outlets. She is currently a tax contributor for Forbes and a Tax Counsel for White & Williams, LLP.
Phillips Erb breaks down how local taxpayers contribute to big sporting events but ...
When is it okay to start talking about the financial cost of a game not played? Steven Watkins, a reporter for the Cincinnati Business Courier, was reporting on the Bengals/Bills game live when Damar Hamlin was struck in the chest and halted the NFL. Watkins shares with Janaé Bradford how he reacted as a journalist who covers the business of sports at a local business journal.
Watkins has decades of experience covering the business...
Ever wonder what it is like covering the biggest college football game of the season? Janaé Bradford invited Amanda Christovich from FrontOffice Sports to speak with her about her experience covering the business of the big game.
Covering college football isn’t just about covering the X’s and O’s. College football has become an enterprise in itself that reporters should not shy away from covering. Christovich tells us how she start...
Janaé Bradford interviews Bloomberg reporters Caleb Melby and Polly Mosendz, two members of the bronze award-winning team for their investigation 'Questionable Practices.' Their investigation brings the first important revelations about the largest medical mental-health startup, Cerebral, and its effort to bring telemedicine techniques to mental healthcare.
Bloomberg reporters found a lack of delicate consideration assessment from ...
For her last episode, Ruby interviews Jeff Timmermans, Director of the Reynolds Center. Ruby asks poignant questions about what is needed from students looking to get into business journalism and why students should consider the field. Jeff shares with us the importance of business journalism and how you don't need a finance background to report on and cover the business beat.
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