April 24, 2025 • 48 mins
In today’s episode of the Wealthy Woman Lawyer® podcast, I sit down with Ania Barycka, a law school graduate and the founder of AskAniaMedia Inc., a boutique social media agency. For the past five years, Ania has helped law firms and other businesses build their brands online through authentic, video-first, multi-platform content strategies that generate real results. She also happens to be the social media strategist behind the Wealthy Woman Lawyer brand. If you’ve been wondering how to leverage your firm’s social media to actually attract clients—or whether it’s even worth your time—you won’t want to miss this conversation.
Listen in as Ania and I discuss:
- What’s working *right now* on Instagram and why highlights may be on their way out.
- Why video (even without you on camera!) is the most powerful content format for law firms.
- How even ‘boring’ behind-the-scenes content can spark real engagement—and why that matters.
- What to do (and NOT do) if you want your firm’s social media presence to bring in actual leads.
- Why going viral may not be the best thing for your business (and what to focus on instead).
- How social media managers can help you stay consistent and strategic without adding more to your plate.
- Why Google My Business videos are a hidden gem for visibility—and how law firms can use them.
LINKS TO LOVE:
To learn more about Ania and her work with law firms, visit her at askaniamedia.com or connect with her on Instagram @askaniamedia.
Want to leave us a review on Apple Podcasts? We’d love it! Here’s the link.
Ready to scale your law firm and build a practice that aligns with your values? Book a call with Davina.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro (00:01):
Welcome to the wealthy woman lawyer podcast. What
Davina (00:05):
if
Intro (00:05):
you could hang out with successful women lawyers, ask
them about growing their firms,managing resources like time,
team, and systems, masteringmoney issues, and more? Then
take an insight or two to helpyou build a wealth generating
law firm. Each week, your host,Devina Frederick, takes an
in-depth look at how to thinklike a CEO, attract clients who
(00:25):
you love to serve and will payyou on time, and create a
profitable, sustainable firm youlove. Devina is founder and CEO
of Wealthy Woman Lawyer, and hergoal is to give you the
information you need to scaleyour law firm business from 6 to
7 figures in gross annualrevenue so you can fully fund
and still have time to enjoy thelifestyle of your dreams. Now
(00:48):
here's Devina.
Davina (00:50):
Hello, everyone, and welcome back to the Wealthy
Woman Lawyer podcast. I'm yourhost, Devina Frederick, and my
guest today is Anya Baritzka.Anya is a law school graduate
and the founder of Ask AnyaMedia, a boutique social media
agency she has successfully ledfor the past five years With a
strategic focus on organiccontent marketing and video
(01:11):
first approach, Anya partnerswith law firms and other
businesses to develop authenticmulti platform strategies that
drive meaningful engagement andlong term growth. Anya is also
and has been the social mediamanager partner of Wealthy Woman
Lawyer for the past four years,so I'm super excited to have her
on the Wealthy Woman Lawyerpodcast to share her expertise
(01:34):
with the rest of you. She hasbeen my best kept secret.
So help me welcome Anya to theshow. Hi Anya, it's so good to
see you.
Ania (01:43):
Hi Devina, good to see you too.
Davina (01:46):
So for those of you who do not know, Anya and I have
been working together for, shereminded me four years I had it
wrong I was thinking it was onlya couple years but so much time
has gone by it's been four yearssince we've been working
together she is my wonderfulinstagram social media manager
so if you guys have beenfollowing me on instagram you've
been seeing Anya and her team'swork to try to get me to make me
(02:09):
look as good as possible onInstagram. I'm glad that you're
here. You've been on the podcastbefore, but I thought it was
time it's been a couple years. Ithought it was time that we did
an update so that people cansort of know what is happening
in social media these days andwhat they need to be paying
attention to if they're wantingto get clients from social
media. So why don't we start outthough with you telling a little
(02:32):
bit, I've done your intro,talked about your bio, but why
don't you tell us a little bit,I think your journey from
getting a JD, going to lawschool, and then deciding much
to your parents' shock andhorror to go start an Instagram
business.
Tell me about that journey andwhat that was like for you, of
(02:53):
what went into that decision.
Ania (02:56):
Yeah, absolutely. I did get a JD, you know, with
immigrant parents you only kindof have three choices: lawyer,
doctor, so I did go to lawschool, finished law school,
realized that you know afterfour years of working at a firm,
I enjoyed social media more thanI enjoyed, you know, working at
(03:17):
a firm, doing mergers,acquisitions, which was the
department I was in, but I didsocial media way before law
school since 2011. So it's notsomething that I just kind of
randomly started to beinterested in, you know, during
law school or after law school.So I did it in 2011. I paid for
some of my law school tuitionwith doing social media work.
Davina (03:39):
Wow.
Ania (03:39):
So it was going back to something that I already was
doing and loved. It was just tothe disapproval of my parents.
Davina (03:49):
Well, that's how it is sometimes. I certainly have my
share of apparent disapproval,but I bet they are quite proud
of you now because they've seenwhat you've grown. You've had
this business now for how long?How long have you had this? Five
years.
Years. Okay.
Ania (04:05):
Five years.
Davina (04:06):
It's really blown up in the last few years, right?
Ania (04:09):
Yep.
Davina (04:10):
You're doing a lot of work with lawyers, which is why
I wanted to have you onspecifically because you have
experience in working with lawfirms and lawyers, whereas maybe
other people are doing socialmedia, work with more coaches
and influencers and things likethat. What do you think the
difference is in how youapproach accounts Instagram or
(04:32):
Pinterest or TikTok or any ofthese when you're working with
lawyers as opposed to workingwith coaches and influencers?
Ania (04:41):
Yeah absolutely so lawyers in general, seem to the general
public to be less approachable.So it's it's very important to
make lawyers you know seemfriendly on social media, have
them introduce their team, showkind of their services, but also
become like this friendly faceon people's feeds. An influencer
(05:03):
can do that easily. Right? Acoach can do that easily.
They can kind of get used tobeing being on social media. But
for lawyers, it's harder. It'snot their cup of tea generally
to be on video. They generallyjust wanna do, you know, a great
job for their clients and, youknow, not show up on social
media. Right?
Davina (05:21):
Right. Right. So there are some lawyers out there that
we see who naturally they sortof grew up on social media and
they naturally gravitate tosocial media. I know Single Mom
Attorney is one that is a clientof mine and she has built a huge
following on social media. 98%of her clients come from
(05:42):
Instagram and TikTok, which isreally kind of rare from what
I've seen.
But that's something she justdoes naturally on her own. Kind
of like with you, you had apassion for Instagram and it
sort of grew. What would you sayto I know you've had to deal
with me. I'm somebody who's wellover the age of 30, 40, 50, and
(06:05):
it presents a challenge for mebecause I didn't grow up with
social media. I'm a privateperson, I don't really love to
put my personal business outthere, and the older we get, the
less we want to see ourselves onvideo.
What would you say to thoselawyers who are maybe in their
40s and 50s and they're going, Idon't really want to put my face
(06:27):
out there on video. What aresome of the tips that you have
for them?
Ania (06:33):
Yeah. So first of all, you don't have to start with showing
up on video. Right? Show up, youknow, start with start with just
social media, just, you know,photos, right? Graphics, you
know, whatever kind of feelscomfortable for you.
If you're able to outsource it,obviously I recommend that doing
it yourself takes away fromdoing other things. But start
(06:56):
with simple things, you know, itcan be photos with text on them.
It doesn't have to be video.Obviously I recommend video
because you have to compete withthe amount of content that is
out there, other firms that arepromoting themselves, you know,
on social media. So I would saystart slow.
If you don't want to jump intovideo, start with B roll videos,
(07:17):
right? I'll be working with, youknow, with you. We, we work on
those all the time every monthand it takes a while to get
comfortable even with those.Right?
Davina (07:26):
Right. Right. When I started out, I used to do a lot
of talking, more talking videosand then over time, I got to the
point where I didn't really havethe bandwidth or the time for
that in my business and And soyou guys filled in the gap with
some other content until I gotto a point where I was like,
okay, now I can do that. Sothere's all sorts of different
ways. One of the things you talkabout is video.
(07:48):
So let's talk about thedifferent types of, I'm focusing
more on Instagram because that'skind of your area of expertise,
but you also do some things onTikTok, Facebook, right? But
when I'm speaking of Instagram,it's Reels, it's Stories, it's
your feed. Which of those shouldwe be doing and which should we
(08:11):
like not worry so much about? Sowhat should we not worry so much
about and what should we reallybe focusing our energy on and
why?
Ania (08:19):
Yeah, absolutely. Great question. So when it comes to
your feed on Instagram, I wouldsay you should, you know, post
new content, as a law firm atleast three times a week,
whether that's video, staticposts, photos. That's kind of
the minimum for at least thisyear, in in 2025. Stories are
really important because yourwarmest audience lives there.
(08:42):
They're the people who arewatching you, and and and have
you as one of their top profilesthat they're watching. So
stories only live for abouttwenty four hours. It's one of
the best ways to kind of getimmediate responses from people
if you're posting to stories ona daily basis. Reply to the
story if you have this issue orworkers' comp or whatever it is
(09:04):
that, you know, somebody's kindof thinking about some issues,
you can ask questions and getreal, real people into your DMs
and actually start having a, youknow, a conversation with a
potential client there. So Iwould always say feed, you know,
and stories are kind of mostimportant highlights are gonna
be going away.
Pinned posts are important. Thetop, you know, three pin posts
(09:25):
on your Instagram account, bevery strategic about those
because those are the ones thatpeople see right away. So that
would be my kind of initialadvice for Instagram.
Davina (09:34):
So it's interesting that highlights are going away. I
have been waiting for highlightsto go away because I find them
so useless and so boring. Idon't know who's looking at
highlights anymore. Mine are allold because I we did them and I
don't think anybody's looking atthem. I don't look at
highlights.
I'm not really a stories personbut I am a reels person. I like
(09:55):
to look at reels and I will getmyself down a hole looking at
reels but you know, somebodylike my sister tells me, oh, I
just spend my whole time lookingat stories. So I find it very
interesting because Instagramhas a little something for
everybody the way that they Howare Reels and Stories different?
Ania (10:14):
So reels, so basically static posts on Instagram mainly
reach, people who follow you. Ifthe post is doing really well,
it gets pushed out to a coldaudience, but it's generally for
the people that follow youReels, so videos, you know,
under ninety seconds, aregenerally pushed out to a cold
audience. So non followers,which is kind of where you wanna
(10:36):
be. Right? So that's why videocontent and a video strategy for
anybody is really, reallyimportant because it gets pushed
out generally to a new audience.
So that would be kind of themain difference between, you
know, graphics and videos.Stories, much less people watch
them. Like the numbers are muchlower than your followers, for
example. But the warmest, wecall them the warmest audience,
(10:57):
the people who are reallyinterested in what you have to
offer, they wanna see behind thescenes. They wanna see what you
do every day.
The boring coffee that you have,the coffee that you spilled, me
walking my dog gets so manyreplies from people. Right? Oh,
wow. What kind of dog? Right?
Like it's nothing to do with,you know, my business, me
refilling Nespresso pods, likethe most random stuff that you
(11:19):
could put in your stories,you'll see that people
organically reply to. And themoment that they need your
specific service, or if theybreak that barrier, especially
for lawyers with the kind ofunapproachability sometimes they
break that first barrier toreply to that story. If it's a
personal account or, you know,there's personal content behind
that law firm in some way. Somepeople have offices. Some people
(11:40):
do fun virtual stuff with theirteams.
It's a fun way to break thatfirst barrier and to get into
DMs.
Davina (11:46):
I think that's where a lot of people maybe struggle is
they say, you know, I I want toput my law firm out there but I
don't want to put my personalbusiness out there because, you
know, maybe I don't live theinfluencer life that other
people like show their glam,right? I often think it's a view
We were joking about, I've donesome more b rolls this year.
(12:07):
Last year I didn't do b rolls.This year I'm doing b rolls. And
b rolls for those who don't knoware just kind of those rolls of
their videos of me not talking,doing stuff, and then we're
putting content on top of it.
And for somebody like me, I livea very uninfluencer life. And so
I think to myself, well gosh,how many like do people want to
(12:29):
see me making a salad? Do peoplewant to see me? But one of my
most popular posts is me sittingin a chair and reading a book
and probably because everybodyloves the chair, everybody asked
me where I got the chair and allthat kind of stuff. It's my
secret, I'm not going to tell.
So I guess for a lot of lawyersand the question is, for those
(12:54):
of us who are a little older andold school, say, how does that
translate into business for mylaw firm? Aren't people just
being nosy about my life? Justbecause somebody likes me
walking my dog, is that going totranslate into business or is
that just like stalkers or youknow fans?
Ania (13:13):
Yeah, I get it. Yeah, it's about breaking those barriers
between you know me looking atyour content, it being, you
know, solely about, you know,some type of law, real estate
law or whatever it is to, Hey,here's, all of our attorneys at
the firm have dogs. For nationalpet day, we all post about their
dogs. Like it doesn't have to bepersonal like this is my
(13:35):
firstborn child that I'm puttingon stories. It can be just as
simple as here are the fourlegged companions that accompany
us every day to our jobs.
It doesn't have to be superpersonal.
Davina (13:48):
It's about humanizing and kind of just saying, I'm a
person just like you. I have thesame, I've got a spouse,
Ania (13:55):
I've got
Davina (13:55):
kids, it's messy sometimes. Being more relatable.
I will say I have people who Irun into at events or
conferences or whatever, orpeople who reach out to me who
feel like they know me and Idon't know them, but I know them
maybe from just seeing theirinteraction, but they feel like
(14:18):
they know me when they haveconversations with me. And one
of the things that does is itbreaks down that barrier right
from the beginning because theyalready have heard me give
advice or talk about things oryou know educate people and so
they come with a lot ofknowledge about who I am as a
(14:38):
person. It's somebody that mayhave integrity or be trustworthy
or you know have that appearanceand so that makes those
conversations a little biteasier and sometimes I have
people who follow me for twoyears before they need me and
then they're they're reachingout and I found you on Instagram
or I listened to your podcast orwhatever.
You talked about, I want to talkabout some ideas for video that
(15:02):
people can do if they are shyand do not want to put their own
face or they don't like thesound of their voice. Know, what
are some kind of video ideasthat we have that they could do
that might be fun?
Ania (15:15):
I would really start with B roll. Literally you sitting in
a chair and reading a book, likeyou do Davina, like pick your
favorite chair, pick yourfavorite book and just film
yourself, put a tripod, put itagainst a shelf and just film
yourself doing that. And thenyou can put text over that video
on a trending audio, write acaption, and boom, there's a
video. So that's one type ofvideo that you can easily make.
(15:38):
Another type of video thatpeople really love are memes.
Right? So you can use somethinglike CapCut, which is a free
app, for generating alldifferent types of content, but,
you know, for memes that we loveusing as well on your account,
because they're funny. You know,you have, you know, some
particular person making somewhatever saying something, and
it's so relatable that peopleshare it. And metrics these days
(16:01):
on all all social media arechanging. People are liking
things less.
They're commenting less, butdark social is increasing in
popularity. So share What
Davina (16:10):
is dark social? Yeah. What is dark Dark
Ania (16:14):
social is all about the types of interactions with
content that you can't easilysee. So the stuff that you're
sending to your sister onInstagram, the stuff that I'm
sharing with my mom on Facebookin messenger. So it's basically
sends and shares. Those are thetwo main metrics of dark social.
There's obviously more.
(16:36):
But if I would say the mostimportant kind of metrics these
days and, you know, the head ofInstagram talks about this all
the time, shares are extremelyimportant. Now you can actually
see the shares on your videosand on your content publicly.
It's becoming more importantthan the likes and the comments
these days.
Davina (16:53):
That's so interesting. I definitely am. My husband and my
sister, my younger sister, theycannot keep up with all of the
things that I share with them intheir DMs. Both having to come
up with, they got to make timejust to respond, to heart and
like all the things I'm sharingwith them. But I can't keep it
(17:14):
to myself.
I'm like, oh my god, this ishysterical. You have to see
this. Or this is appalling. Youhave to see this. And those are
my two people, my husband and myyoungest sister.
I want to talk about how asocial media manager works with
you because I think a lot ofpeople think well you know I
(17:34):
have to do social media, I haveto learn how to use the
instagram app or I have to learnhow to use TikTok And it doesn't
come naturally to me. You know,I didn't grow up like that. So I
have to learn. I have to taketime to learn this. And I'm a
busy lawyer.
I don't have time to learnInstagram. But how does a social
media manager make that easierfor you?
Ania (17:57):
Yeah, absolutely. So generally the amount of time
that we require, at least us asan agent agency at Ask On You
Media, is about forty minutes ofyour time every single month for
a call and to review content. Sothere is some additional time if
you're also filming from scriptsthat we give you, for example,
like all of this is we talk toyou once a month. We deliver
(18:19):
scripts to you to film for youand your, you know, team members
at the firm, other attorneys.You get them back to us.
We do the editing. We write allthe captions. We write all the
stories. We get it to you inneat little Google calendar
every single month. You justreview it for, I dunno,
sometimes it takes thirtyminutes, sometimes forty
minutes.
It really just depends, but Isay it's about an hour time of,
(18:41):
of an attorney every singlemonth talking with us. And then
filming is a little bit extra.In total two and a half hours a
month, three hours a month max.So it's really efficient,
efficient way to, you know, doyour social media is to actually
have somebody do it for you, butto give you that strategic and
creative direction ongoing forthere to be I'm
Davina (19:02):
gonna share my experience in regard to that.
When we first started workingtogether, it took me much longer
to review things because Anyaand her team had to get to know
me, know my language and knowhow I speak and know what I'm
talking about. I was trying toget clear on what I wanted to
share and what I didn't. It tooka lot longer. Over time, as
we've worked together longer andlonger, now it's very quick.
(19:25):
Usually I get the calendar.Sometimes we have a meeting,
sometimes we don't. Sometimes wejust throw some emails back and
forth. And then I get thecalendar for her and usually it
takes me less than a half anhour to go through it and just
go I like I approve this. Idon't.
This needs to edit. Most of it Iapprove. Very few things I edit.
And The longer I think you workwith somebody, the more they get
(19:49):
to know your voice and they getto know what you like and what
you don't like, the faster thatprocess becomes. Because I
remember having a conversationwith you, it was early in 2024,
I said, I really want this to gofaster, like I don't want to be
the clog in the pipeline to getthis stuff to go out.
I started relying more on Anyaand on her team to create the,
(20:10):
you know, just put stuff infront of me and say, do you like
this or don't you like this? Andand really absorbing all of the
content I put out there andcoming up with their own
captions instead of me, youknow, going into that and then,
I just made a decision to stopediting as much. So I just look
at it, I go, is this efficient?Does it get the job done? Is it
what I want?
(20:31):
And of course, over time,they're just better and better
because the more they know me,the better they get. So kudos to
you guys for that. And also whenI started working with Anja, it
was Anja, now she's got a team.And so they are all behind the
scenes doing all this work. AndI think one of the other
advantages of the social mediamanager for me has been, and for
my clients that I have referredto Anja, has been that I don't
(20:56):
keep I have so much going on inmy life and in my business and
I'm not, I'm on Instagram as alurker, as a scroller, sharing
things with my sister and myhusband and that's it.
I don't really have anenthusiasm for spending forty
five minutes to create a day inthe life of Devina. I don't keep
(21:19):
up with the latest trends ofwhat is going on. What's
trending right now? What's hot?What's something we should do?
What's something we should notdo. So I count on my social
media manager team to say, justlike Anya just said, highlights
are out, stories are in. So Ithink that's a big benefit as
(21:40):
well for those who aren'tnatural to these apps, whether
that's TikTok or Instagram orPinterest or whatever it is,
Facebook. You guys have more ofpulse on what's going on, what's
more popular. Do we have to dodances on social media to be
able to get the algorithm tolike us?
What we have to do?
Ania (22:01):
No, no dancing required. I always say that everybody's
always so scared. I won't danceAnya. I'm like, that's fine. I
don't dance either.
Right? So, you know, I'd neverask you to do something that we
don't do. Right. So I believe inprofessional, you know, created
social media. You know, we alllove the dancing TikToks, the,
(22:22):
the, the, I don't know, the dogsand everything like that, but
for most people, you know, whenyou're promoting a business, you
don't have to be saying supercontroversial stuff that gets
you in trouble.
You don't need to be dancing.You do have to put yourself out
there, your firm, who you are,who you represent, or what you
(22:42):
represent as a firm, whatservices you provide. People
need to hear things seven timesbefore they buy. Right. In
general.
Right. So like ongoing, bringingthat information to, you know,
the front of your Instagramfeed, which not everybody sees
anyway, for example, or Facebookor whatever it is, TikTok. So
(23:04):
ongoing, finding ways to relaythe same information in
different ways doesn't requiredancing, but it does require
following some trends. You know,we attend conferences, you know,
at least one conference everyquarter, just to keep ourselves
on trend. We subscribe to alldifferent trend reports, which
deliver, you know, all thesetrends that we know, Hey, this
(23:24):
one will work great for thisclient.
This one will work, you know,great for another client. They
don't all work the same way forall clients across the board.
Davina (23:33):
Right. And I think if you, I think if everybody's,
some people will jump on sometrends and other people will say
this trend really resonates withme and let's do something with
this trend. And I think that is,I think there's really an one of
the things that you and I'vetalked about is just being
authentic. And there issomething that I can say or do
(23:57):
and it will be authentically me,but it might have a little bit
of a trend to it as well indoing. We might find something
like, oh, this is hilarious.
We have to do this. But thensomething else, I'm like, no way
I'm doing that. Like, I'm notthe one who's going to lip sync
to a song or whatever. I seepeople do that and I think it's
funny. But I don't I just don'tdo that you know I would be like
(24:20):
probably messing it all up Iwould be saying the wrong things
at the wrong time I'd be goingwhat's wrong with my screen her
mouth is absolutely viral mightgo viral let's talk about going
viral because I want to ask youabout going viral A lot of
people have this sort of ideathat if I go viral, this is
going to just be amazing for mybusiness if I go viral.
(24:42):
Talk to me about going viralbecause I know you have some
strong opinions on that.
Ania (24:47):
I love talking about going viral, because a lot of people
come to us and on discoverycalls, they're like, so how long
will it take on you for me to goviral? And I'm like, that should
never be your goal. Your goalshould be whatever kind of
clients you want to attract.Right? Social media is top of
the funnel.
So we need to bring people toyou and know that you exist
going viral introduces you to acompletely cold audience that
(25:12):
has nothing that doesn't, noteven interested in what you
Right. We, you know, and thishas happened many times over the
five years that I've worked inthis business, but we've gone
viral. And then we have aproblem because we have
thousands of new followers thatare now, you know, in, in, in
our feed and are following us,but are not even interested in
(25:33):
the content. And there's a lotof problems with, with, you
know, having all these randompeople, then they leave weird
comments. You have to get rid ofthem.
You have to block them. Someonelike me needs to get paid more
to now go through all these, youknow, followers, potentially
remove them. And I've had acompany pay us thousands of
dollars extra to remove 5,000followers that they gained from
(25:54):
going viral for a meme that theyposted actually themselves. Oh
wow. It was the only thing theyposted.
Everything else we posted, theyposted the meme. They went
viral. They had to pay usthousands more to remove all
these people.
Davina (26:09):
Oh wow and it's very tedious my first instagram
account which I still havestarted out as a business
account and I've now switched itto a personal account but I paid
somebody this is before I metAnya I paid some money to grow
my instagram account and sheused a hashtag strategy that
grew my account to like 10,000people overnight. I was getting
(26:32):
a lot of bots, lot of men fromAfrica said they were wanting to
meet me and sell me something. Iwas getting a lot of people that
just weren't even ever going tobe interested in hiring a
lawyer. They just wanted to lurkor send me porn or whatever. So
(26:53):
I had to, I went in and first ofall, I fired the person and then
I had to go in and unfollow.
And let me tell you, that is achore because Instagram does not
make it easy for you to go in.They start you off with all of
your most favorite people, soyou've got to really scroll down
and go down and go way down inthe list to start unfollowing.
(27:15):
So I still have a number ofpeople who follow me on there
because I wasn't able, I justlost the patience with going
through and clearing it out. Iknow what a hassle that is, it's
definitely not something thatwe're looking to do. When I
started at Wealthy Woman Lawyerand I hired Adia, our goal was
to create a really curatedaudience.
So we wanted to make sure thatat least let's say 80% of our
(27:37):
people are lawyers, law firmowners, not just randos. And we
still have some randos who, Irun ads and I'm sure there are
people who come from those ads.Some of them are like, Why are
you following me? But then thereare others who are highly
qualified, Because I'm focusedon a curated list and I think
(27:59):
that's really the strategy foranybody who's selling
professional services is you'renot an influencer in terms of
the more people you have, themore of this pin I could sell.
You are an influencer in termsof those people who might need
your services, you want to bethe one they pick when they need
(28:20):
them.
Though it's a little bitdifferent strategy than you
might have if you were liketrying to sell clothes or
something, sell a widget. Wetalked about, so we cover going
viral, let me see. One of thethings you mentioned to me, and
this is kind of moving away fromInstagram, you talked about
(28:40):
Google My Business. Tell meabout, Tell me adding videos to
Google My Business to keep yourfirm relevant. So tell me about
Google My Business.
First of all, tell me what it isand tell me why we want to be
using videos on Google MyBusiness.
Ania (28:55):
Yeah, absolutely. So Google My Business is basically
a digital Google home on theInternet for you. So it's where
you get your reviews. It's whereyour opening hours are, where
your website is. You know, youcan link all these things to
your Google My Business.
Even if you're a virtualcompany, we're a virtual
company. And having a Google mybusiness is a great location
(29:16):
for, you know, when peoplesearch for, let's say a specific
type of lawyer in a location andtype in those keywords, Google
catches them. Right? It's calledSEO, search engine optimize
optimization. And they find, youknow, your Google my business.
Let's say it's first, second,third on the list. As we
continue in 2025, '20 '20 '6,you know, video gets even more
(29:40):
important, and searchoptimization also is working for
video. So what you're saying invideos is also being categorized
by Google, just like Pinterestis showing up in Google. So for
example, if you're adding videosto your Google my business, it's
not just just, you know,information about how to contact
you. You're gonna getcategorized in all different
(30:02):
types of new ways with all thethings you're saying in the
videos.
So if you take a video about youtalking about your services or
even a simple one, you'reintroducing yourself. Right? And
you put that into Google MyBusiness, it's gonna be
categorized in general inGoogle. So more chances to find
you and for the people thatreally need your help to find
you and your firm.
Davina (30:23):
So I have a question for you about that because one of
the challenges that we're havingwith Google is if you operate a
remote business, an onlinebusiness, a virtual law firm, or
a business like mine, it'sdifficult to get verified on
Google now. They've changed it.You have to take a video of your
office, you have to take a videoof the sign, you have to do all
(30:44):
this stuff. Have you guys founda way around that or a way that
you help clients with that?Because that verification
process, if you can't getverified, you can't respond to
your reviews.
There's a lot of things youcan't do. Can't update your
photos, all those things likethat. How are you guys dealing
with that? Have you found thatto be the case?
Ania (31:03):
Yeah, I know exactly about the process that you're talking
about. So I actually hadsomebody film the room that they
work in as their office and itworked. So, sometimes it takes a
few tries to get verified. Theysend a code to your house still
sometimes, you know, whereyou're located just to make sure
that you actually exist. So Ithink there's more barriers to
(31:24):
entry, than ever.
But once you actually getverified and have Google my
business, you know,possibilities are endless in
terms of search engineoptimization. Right.
Davina (31:38):
So you guys also help with Google My Business and what
you do now?
Ania (31:40):
Yes. Yes, we do. Mainly because video, we had clients
asking about Google My Business,catering company, for example,
was like, we, we want videos onour Google My Business. Was
like, okay, tried that out for ayear and guess what? They're
growing in, in leads.
So we tried it for a law firm.Works as well. Tried it for
ourselves. So it's, it's anobody's talking about this yet,
(32:04):
by the way. Wow.
Yeah. Nobody is. Nobody is.Nobody is. Nobody is.
Yeah.
Davina (32:08):
Yeah. And it's one of the things that I often tell
lawyers that I think the numberone number one place they need
to be is on Google becauseGoogle is right now what used to
be yellow pages. Every lawyerwas in the yellow pages. Now
everybody, people are going toGoogle and it's really
interesting because now AI hasbeen added to Google and you are
just, I mean, people are justnuts if they're not using AI.
(32:32):
They're not going in and it's ineverything.
People are integrated ineverything they do. So, you
definitely want to be givingGoogle lots of information about
you being controlling thatnarrative about you and your
business or somebody else will,What are some of the challenges
that lawyers may have whenthey're trying to manage their
(32:54):
own social media?
Ania (32:58):
Yeah. Well, A, they could be doing the wrong thing, right?
They can not be connectingFacebook to Instagram properly
and having that cross postautomatically for themselves.
For example, I've seen so manyhacked accounts, so many
accounts that have been, youknow, I lost my account. I don't
(33:19):
know what happened.
You know, people just don't siton meta all day. Right. And know
what to do. You know, weactually went through a TikTok
account being disabled, a reallybig TikTok account for a law
firm. They called us.
We actually got it reinstatedbecause we actually knew what to
do because we deal with this.Can't do this for everyone.
Please don't call me, but youknow, you just don't have that
(33:41):
experience with these apps. Thensomebody who sits in this every
single day, right? And seesthese things come across your
desk all the time.
It's also a major distraction ifyou're supposed to be actually
practicing a lot, earning a lotmore money per hour, you know,
doing what, what, what you'rebest at, you know, offload to an
agency that can do a reallygreat job.
Davina (34:04):
I wonder about, I think there's tremendous value in
social media managers because ofthe differences in the
platforms. I think one of thechallenges we have is like, oh,
I create this content now. Wantto put it on every platform. And
I think every platform is verydifferent and you have to really
be focused on that particularplatform and what they're
(34:24):
looking for. And I'll give youan example of that.
I have been doing this podcastfor six years now. We just took
down our YouTube because I wasnever creating the content
specifically for YouTube. I wascreating content and using it
for our Instagram, using it forFacebook and using it for
LinkedIn. Then I was kind of asan afterthought putting it on
(34:46):
YouTube because why not? But Iwasn't focused on creating
content specifically the wayYouTube likes it, where I'm
trying to get people tosubscribe and like on YouTube
and all of that.
And I found that it was kind of,after, and then I spent a little
bit of time investing with it,having someone kind of take over
the account, try to do the bestthey could with what I was
(35:07):
giving them. And what Idiscovered is that 78% of the
people looking at my contentwere men. And since I run
Wealthy Woman Lawyer and myclients are women, I was like,
you know, this is not where myclients are. And I think one of
the things that a social mediamanager can do depending on, you
know, which platforms they workon, and I think it's important
(35:27):
to pick people that work on aspecific platform, right? Yeah.
And have that knowledge is toreally help you create content
that that platform is going tolove. Right? If I had taken my
videos for YouTube and I saidI'm going to make these specific
(35:47):
to YouTube and I'm going to hiresomebody who's going to help me
create it specific for YouTube,I think my channel would have
grown a lot more. Now I feellike it's not worth it because I
don't think my ideal clients arethere. Not to say that women
aren't looking at stuff onYouTube, but it wasn't as
powerful for me as it is onInstagram or on Facebook.
(36:07):
So I'm sure you have encounteredthat with some clients where
they're coming to you andthey're creating something that
they just want you to use it asit is across the board. And
while you do some of that, youreally have to sort of tailor to
what the app wants, right?
Ania (36:21):
Yeah, absolutely. LinkedIn is a great example. You can't
just slap on what you're doingon Instagram to LinkedIn. Right?
Davina (36:30):
Yeah.
Ania (36:30):
It's a different platform and people engage with it
differently. You know, text doesreally, really well and longer
stories and, you know, captionsdo much better without any
graphics, without any videosattached. For example, now on
It's
Davina (36:46):
the opposite of Instagram.
Ania (36:49):
So who would know that right? Most people wouldn't,
right? You have to you know talkto somebody who knows what
they're doing.
Davina (36:58):
Who knows the platform. I not a big lover of LinkedIn. I
know some of my colleagues,different people I've had on the
podcast, they get all theirbusiness from LinkedIn. I love
LinkedIn. Get all my business.
I have tried, but it's like abig snooze for me. I just don't
enjoy hanging out over there.I'm really remiss in answering
know, chat over there. And I'vehired different companies and
(37:21):
tried different programs. Butone of the things that I think,
which I always tell people thiswhen it comes to their marketing
anyway, is I think you need astrategy that works around what
you like, as well as where yourclients hang out.
There needs to be that nexusbetween that. Because if you're,
if you were saying Davina, youhave to dance on TikTok to get
clients, I would be like, Iguess I won't get clients,
(37:43):
right? Because I'm just notgoing to do it. I can dance for
those of you who are wondering,but I don't, I just don't, I
don't, you know, and it's justnot something that I'm going to
invest time in. And so I think,but I think there are so many
things that I do love that I canuse those gifts and those
talents and those, you know,that passion for it and show up
(38:06):
as myself on in other placeswhere it makes sense for me to
do that.
And I'm not saying everybody'son TikTok dances. I know there
are a lot of people who haveaccounts on TikToks where
they're doing other things andof course we don't know what's
going to happen with TikTok, butthat's just an example for this.
So what advice would you havefor a law firm who's thinking
(38:30):
about outsourcing their socialmedia? Before we get to that,
let me ask you this. For yourclients who are using Instagram
and TikTok and Pinterest andthese other platforms for your
law firm clients specifically,what are they reporting to you
as far as clients and the phonesringing and getting referrals
from Instagram or TikTok or oneof these other platforms?
Ania (38:53):
Yeah. So basically at the beginning of every kind of
strategy call that we have, wesay, how many leads did you get
from Instagram? Generally thetracking is on contact forms
and, you know, when they takeintake for intake calls. But
generally we're hearing alldifferent types of things. So
one of the things that we hear,you know, is, you know, a lot of
(39:14):
people are noticing my contentwhen I go somewhere.
And especially if it's a localfirm, they'll be like, we
noticed you on, on Instagram,you know, that's. That's a huge
thing to, for somebody on thestreet or in a grocery store to
recognize you from yourInstagram. But most law firms
want clients paying clients.Right? So for example, one of
(39:36):
the lawyers we recently startedworking with, three months ago,
you know, focuses on realestate, law.
But that we noticed that somepeople in their DMs when they
were kind of asking questions,you know, were focused on, you
know, questions about, I don'tknow, developments and
architectural stuff. So, youknow, the lawyer ended up
booking actually a client thatwas an architect. So suddenly
(40:01):
she comes back to us, the socialmedia agency and says, by the
way, when we're doing ourorganic engagement and reaching
out, you know, and trying tofind people to follow us, why
don't we throw in not just, youknow, realtors to work with,
also architects, also homebuilders, you know? So it, it
really is interesting how socialmedia can also help you find
(40:22):
different types of clients forthe same services that you
already offer. So we're findingpeople actually, you know, law
firms getting business straightorganically from Instagram.
If a package is $1,600 a month,let's say one of our social
media management packages, youknow, they can book a service
for $2,000 just with one DM,right? Organically.
Davina (40:45):
Let's talk about DMs for a minute, because I think that,
so we're talking, everybody Iassume knows what DMs are, it's
when people are messaging you inthe app privately, or directly
for DM, for those who want toknow what that means. So I can
imagine a lot of lawyers who arealready busy lawyers running
(41:06):
their businesses are going, Ohmy God, that's one more thing I
got to keep track of. People arenow sending me messages on an
app that I'm on at nightscrolling, drinking my glass of
wine. Do you guys help with thatas well? Do you have ways of
automating some of that orhelping with some of that?
What are some of the things thatyou're doing to help clients
sort of manage that DM so thatthey're not personally on there
(41:31):
trying to answer that?
Ania (41:33):
Yeah, absolutely. So there's basically two choices
when it comes to DMs. One,somebody from your forum,
usually an admin professional isis on those DMs and watches for
people actually reaching outabout services. Or if you don't
want anybody on your team tohave more responsibilities, you
ask us to basically send youscreenshots or send you a
message when there's somethingimportant in your DMs. And if
(41:54):
it's not important, if it's justgreat post, I learned so much,
guess what?
We can just reply to that. Itdoesn't have to be you.
Davina (42:02):
Yeah, that's great. With my account, we also use an
automatic service to get peopleto, for some of my freebies or
even some low cost things thatI'm selling, we get people who
we have, you've set up somethingon the back end that
automatically when they use akeyword or whatever, that
(42:25):
automatically will trigger aresponse in the DMs for them,
and we have a little chat backand forth with automation and
get them where they need to goand what they want. So I mean
there's all kinds of greattools. I think we're going to
see more tools coming down thepipeline with AI being what it
is. That's going to be veryexciting for that direct
(42:45):
conversation.
Back to my other question that Iasked before I took you down a
rabbit trail, which is whatfinal thoughts do you want to
leave people with in terms ofthinking about their social
media and why and how theyshould be leveraging it,
particularly why should they beleveraging it? Then what might
(43:06):
be the best way for them if youown a law firm and you want to
get some help with that?
Ania (43:12):
Yeah, I can say something a little bit controversial. If
you don't you know, appear onsocial media, does your business
really exist? You know, thesedays it's 2025.
Davina (43:21):
If you didn't film it, does it even, did it even
happen?
Ania (43:24):
Nope. It didn't, you know? And I do feel that way because
when people, you know, meet youin person, they'll ask now
what's your social media. And ifyou're like, oh, I don't have
it. Here's my website.
Here's my email.
Davina (43:37):
Yeah. They're gonna like, you must be half years
old.
Ania (43:42):
You're a dinosaur. Right. If you don't have, you know,
consistent social media thesedays, and it doesn't have to be
expensive, it doesn't have to beexpensive. It just needs to be
whatever, you know, services youprovide in some professional
manner. Right?
Yeah. That's, that's all itneeds to be, unless you really,
(44:02):
you know, kind of like socialmedia, kind of like to be on
video, you want to engage morepeople. Then I always say, go
the video, right. And then hirean agency to help you just so it
saves you a lot of time. But Isay if you have a business that
you want to gain clients, youshould be on some form of social
media these days.
Davina (44:21):
And I would just add to that, that I don't think it's
very effective to have sort ofthese tombstone kind of social
media page where everything is astatic post that somebody
created from you, you know,while you give them some
information, everything, everypost that you have looks like an
ad or answers a legal questionor something like that. People
(44:41):
are going to scroll right bythose. Think about your own
social media habits. If you seethose, are you going, Oh wow, I
have to call this law firm. No,probably not.
But if you're seeing somebody inyour inbox, I will talk about
this before we end just recentlyI was telling Anya there's
somebody that sells real estatein another state and she so
(45:04):
captivates me with the way thatshe talks on her videos and
she's not she's very informal.She talks about why she dresses
informally. She sells, you know,she's in a state that's doesn't
have a large population in atown that doesn't have a large
population and she really talksto the camera like she's sitting
across from you talking to youAnd she's so compelling to watch
(45:27):
because she's being her trueself. And she's just talking
about it. It makes me wanna,like, go there and buy real
estate because Yep.
I'm so what I I'm not goingthere to buy real estate, but
what I am doing is I'mcommenting, I'm engaging, which
is boosting her content, whichis going to help get in front of
other people who are going to gothere and buy real estate. So
(45:48):
you never know who might bewatching, who might be looking,
and where that might lead foryou if you do that. I wish I
were as good as she is at justkind of walking and talking, but
I tend to ramble. So on thatnote, tell us how we can get in
touch with you if we want toknow more about how you can help
(46:11):
us.
Ania (46:13):
Absolutely. So reach out on Instagram. My handle is
askanyamedia or our websiteaskanyamedia.com. And we do have
a special incentive today. Ifyou are looking for social media
management as a law firm, if youmentioned that you heard about
us on the Wealthy Women Lawyerpodcast, you know, we will waive
(46:34):
the service fee, sorry, thesetup fee for you.
So that's anywhere between $300and $800 depending on a package.
So we'll waive that for you. Ifyou just let us know that you
found us on Davina's amazingpodcast.
Davina (46:47):
Yay. Yay. And and we will have the link to Ask Anya
Media in the show notes forInstagram and our website. For
those of you who don't know howto spell Anya, ask Anya media,
maybe spelled different ways inother countries or dialects or
whatever. Check her out.
(47:08):
I highly recommend her. Youcan't use her so much that she
can't keep working on my stuff.That's the only thing. Has to
keep working on my stuff.
Ania (47:15):
Never going to happen.
Davina (47:17):
And if you you guys aren't following me on Instagram
at Wealthy Woman Lawyer, you cango there and you can take a look
at some of the work that she'sdone for me and then there's
other clients I'm sure she couldtell you about that you can go
look at their stuff But I highlyrecommend Anya and her team
which is why I wanted to haveher on the podcast today. She
also keeps me abreast of allthat's sort of current on social
media because like I said Idon't I just don't have time for
(47:40):
that and I really like havingother professionals who handle
that for me. So I think it'sreally, it's something I advise
all of my private clients to doas well. Many of my private
clients have become her clients,because I'm like, you guys need
to stop doing this. Now, thatdoesn't mean that I have some
clients who love it.
They've grown up doing socialmedia, they can knock out
(48:02):
something using a social mediaapp in no time, and that's kind
of their passion. They're allabout it. And so if that's you,
then that's fine. You don't needto hire somebody. But if that's
not you and you're like me thenyou want to call Anya and her
team.
All right thanks for being hereI've enjoyed a conversation as I
(48:22):
always do with you.
Ania (48:24):
Thanks so much, and
Davina (48:25):
that was as close as you get to me dancing on social
media.
Ania (48:28):
I got you dancing. Yay.
Davina (48:31):
All right. Thanks, Anja, for being here. I've enjoyed our
conversation.
Ania (48:34):
Thanks, Divina.
Intro (48:36):
If you're ready to create more of what you truly desire in
your business and your life,then you'll want to visit us at
wealthywomanlawyer.com to learnmore about how we help our
clients create wealth generatinglaw firms with ease.
Welcome to the wealthy woman lawyer podcast. What
Davina (00:05):
if
Intro (00:05):
you could hang out with successful women lawyers, ask
them about growing their firms,managing resources like time,
team, and systems, masteringmoney issues, and more? Then
take an insight or two to helpyou build a wealth generating
law firm. Each week, your host,Devina Frederick, takes an
in-depth look at how to thinklike a CEO, attract clients who
(00:25):
you love to serve and will payyou on time, and create a
profitable, sustainable firm youlove. Devina is founder and CEO
of Wealthy Woman Lawyer, and hergoal is to give you the
information you need to scaleyour law firm business from 6 to
7 figures in gross annualrevenue so you can fully fund
and still have time to enjoy thelifestyle of your dreams. Now
(00:48):
here's Devina.
Davina (00:50):
Hello, everyone, and welcome back to the Wealthy
Woman Lawyer podcast. I'm yourhost, Devina Frederick, and my
guest today is Anya Baritzka.Anya is a law school graduate
and the founder of Ask AnyaMedia, a boutique social media
agency she has successfully ledfor the past five years With a
strategic focus on organiccontent marketing and video
(01:11):
first approach, Anya partnerswith law firms and other
businesses to develop authenticmulti platform strategies that
drive meaningful engagement andlong term growth. Anya is also
and has been the social mediamanager partner of Wealthy Woman
Lawyer for the past four years,so I'm super excited to have her
on the Wealthy Woman Lawyerpodcast to share her expertise
(01:34):
with the rest of you. She hasbeen my best kept secret.
So help me welcome Anya to theshow. Hi Anya, it's so good to
see you.
Ania (01:43):
Hi Devina, good to see you too.
Davina (01:46):
So for those of you who do not know, Anya and I have
been working together for, shereminded me four years I had it
wrong I was thinking it was onlya couple years but so much time
has gone by it's been four yearssince we've been working
together she is my wonderfulinstagram social media manager
so if you guys have beenfollowing me on instagram you've
been seeing Anya and her team'swork to try to get me to make me
(02:09):
look as good as possible onInstagram. I'm glad that you're
here. You've been on the podcastbefore, but I thought it was
time it's been a couple years. Ithought it was time that we did
an update so that people cansort of know what is happening
in social media these days andwhat they need to be paying
attention to if they're wantingto get clients from social
media. So why don't we start outthough with you telling a little
(02:32):
bit, I've done your intro,talked about your bio, but why
don't you tell us a little bit,I think your journey from
getting a JD, going to lawschool, and then deciding much
to your parents' shock andhorror to go start an Instagram
business.
Tell me about that journey andwhat that was like for you, of
(02:53):
what went into that decision.
Ania (02:56):
Yeah, absolutely. I did get a JD, you know, with
immigrant parents you only kindof have three choices: lawyer,
doctor, so I did go to lawschool, finished law school,
realized that you know afterfour years of working at a firm,
I enjoyed social media more thanI enjoyed, you know, working at
(03:17):
a firm, doing mergers,acquisitions, which was the
department I was in, but I didsocial media way before law
school since 2011. So it's notsomething that I just kind of
randomly started to beinterested in, you know, during
law school or after law school.So I did it in 2011. I paid for
some of my law school tuitionwith doing social media work.
Davina (03:39):
Wow.
Ania (03:39):
So it was going back to something that I already was
doing and loved. It was just tothe disapproval of my parents.
Davina (03:49):
Well, that's how it is sometimes. I certainly have my
share of apparent disapproval,but I bet they are quite proud
of you now because they've seenwhat you've grown. You've had
this business now for how long?How long have you had this? Five
years.
Years. Okay.
Ania (04:05):
Five years.
Davina (04:06):
It's really blown up in the last few years, right?
Ania (04:09):
Yep.
Davina (04:10):
You're doing a lot of work with lawyers, which is why
I wanted to have you onspecifically because you have
experience in working with lawfirms and lawyers, whereas maybe
other people are doing socialmedia, work with more coaches
and influencers and things likethat. What do you think the
difference is in how youapproach accounts Instagram or
(04:32):
Pinterest or TikTok or any ofthese when you're working with
lawyers as opposed to workingwith coaches and influencers?
Ania (04:41):
Yeah absolutely so lawyers in general, seem to the general
public to be less approachable.So it's it's very important to
make lawyers you know seemfriendly on social media, have
them introduce their team, showkind of their services, but also
become like this friendly faceon people's feeds. An influencer
(05:03):
can do that easily. Right? Acoach can do that easily.
They can kind of get used tobeing being on social media. But
for lawyers, it's harder. It'snot their cup of tea generally
to be on video. They generallyjust wanna do, you know, a great
job for their clients and, youknow, not show up on social
media. Right?
Davina (05:21):
Right. Right. So there are some lawyers out there that
we see who naturally they sortof grew up on social media and
they naturally gravitate tosocial media. I know Single Mom
Attorney is one that is a clientof mine and she has built a huge
following on social media. 98%of her clients come from
(05:42):
Instagram and TikTok, which isreally kind of rare from what
I've seen.
But that's something she justdoes naturally on her own. Kind
of like with you, you had apassion for Instagram and it
sort of grew. What would you sayto I know you've had to deal
with me. I'm somebody who's wellover the age of 30, 40, 50, and
(06:05):
it presents a challenge for mebecause I didn't grow up with
social media. I'm a privateperson, I don't really love to
put my personal business outthere, and the older we get, the
less we want to see ourselves onvideo.
What would you say to thoselawyers who are maybe in their
40s and 50s and they're going, Idon't really want to put my face
(06:27):
out there on video. What aresome of the tips that you have
for them?
Ania (06:33):
Yeah. So first of all, you don't have to start with showing
up on video. Right? Show up, youknow, start with start with just
social media, just, you know,photos, right? Graphics, you
know, whatever kind of feelscomfortable for you.
If you're able to outsource it,obviously I recommend that doing
it yourself takes away fromdoing other things. But start
(06:56):
with simple things, you know, itcan be photos with text on them.
It doesn't have to be video.Obviously I recommend video
because you have to compete withthe amount of content that is
out there, other firms that arepromoting themselves, you know,
on social media. So I would saystart slow.
If you don't want to jump intovideo, start with B roll videos,
(07:17):
right? I'll be working with, youknow, with you. We, we work on
those all the time every monthand it takes a while to get
comfortable even with those.Right?
Davina (07:26):
Right. Right. When I started out, I used to do a lot
of talking, more talking videosand then over time, I got to the
point where I didn't really havethe bandwidth or the time for
that in my business and And soyou guys filled in the gap with
some other content until I gotto a point where I was like,
okay, now I can do that. Sothere's all sorts of different
ways. One of the things you talkabout is video.
(07:48):
So let's talk about thedifferent types of, I'm focusing
more on Instagram because that'skind of your area of expertise,
but you also do some things onTikTok, Facebook, right? But
when I'm speaking of Instagram,it's Reels, it's Stories, it's
your feed. Which of those shouldwe be doing and which should we
(08:11):
like not worry so much about? Sowhat should we not worry so much
about and what should we reallybe focusing our energy on and
why?
Ania (08:19):
Yeah, absolutely. Great question. So when it comes to
your feed on Instagram, I wouldsay you should, you know, post
new content, as a law firm atleast three times a week,
whether that's video, staticposts, photos. That's kind of
the minimum for at least thisyear, in in 2025. Stories are
really important because yourwarmest audience lives there.
(08:42):
They're the people who arewatching you, and and and have
you as one of their top profilesthat they're watching. So
stories only live for abouttwenty four hours. It's one of
the best ways to kind of getimmediate responses from people
if you're posting to stories ona daily basis. Reply to the
story if you have this issue orworkers' comp or whatever it is
(09:04):
that, you know, somebody's kindof thinking about some issues,
you can ask questions and getreal, real people into your DMs
and actually start having a, youknow, a conversation with a
potential client there. So Iwould always say feed, you know,
and stories are kind of mostimportant highlights are gonna
be going away.
Pinned posts are important. Thetop, you know, three pin posts
(09:25):
on your Instagram account, bevery strategic about those
because those are the ones thatpeople see right away. So that
would be my kind of initialadvice for Instagram.
Davina (09:34):
So it's interesting that highlights are going away. I
have been waiting for highlightsto go away because I find them
so useless and so boring. Idon't know who's looking at
highlights anymore. Mine are allold because I we did them and I
don't think anybody's looking atthem. I don't look at
highlights.
I'm not really a stories personbut I am a reels person. I like
(09:55):
to look at reels and I will getmyself down a hole looking at
reels but you know, somebodylike my sister tells me, oh, I
just spend my whole time lookingat stories. So I find it very
interesting because Instagramhas a little something for
everybody the way that they Howare Reels and Stories different?
Ania (10:14):
So reels, so basically static posts on Instagram mainly
reach, people who follow you. Ifthe post is doing really well,
it gets pushed out to a coldaudience, but it's generally for
the people that follow youReels, so videos, you know,
under ninety seconds, aregenerally pushed out to a cold
audience. So non followers,which is kind of where you wanna
(10:36):
be. Right? So that's why videocontent and a video strategy for
anybody is really, reallyimportant because it gets pushed
out generally to a new audience.
So that would be kind of themain difference between, you
know, graphics and videos.Stories, much less people watch
them. Like the numbers are muchlower than your followers, for
example. But the warmest, wecall them the warmest audience,
(10:57):
the people who are reallyinterested in what you have to
offer, they wanna see behind thescenes. They wanna see what you
do every day.
The boring coffee that you have,the coffee that you spilled, me
walking my dog gets so manyreplies from people. Right? Oh,
wow. What kind of dog? Right?
Like it's nothing to do with,you know, my business, me
refilling Nespresso pods, likethe most random stuff that you
(11:19):
could put in your stories,you'll see that people
organically reply to. And themoment that they need your
specific service, or if theybreak that barrier, especially
for lawyers with the kind ofunapproachability sometimes they
break that first barrier toreply to that story. If it's a
personal account or, you know,there's personal content behind
that law firm in some way. Somepeople have offices. Some people
(11:40):
do fun virtual stuff with theirteams.
It's a fun way to break thatfirst barrier and to get into
DMs.
Davina (11:46):
I think that's where a lot of people maybe struggle is
they say, you know, I I want toput my law firm out there but I
don't want to put my personalbusiness out there because, you
know, maybe I don't live theinfluencer life that other
people like show their glam,right? I often think it's a view
We were joking about, I've donesome more b rolls this year.
(12:07):
Last year I didn't do b rolls.This year I'm doing b rolls. And
b rolls for those who don't knoware just kind of those rolls of
their videos of me not talking,doing stuff, and then we're
putting content on top of it.
And for somebody like me, I livea very uninfluencer life. And so
I think to myself, well gosh,how many like do people want to
(12:29):
see me making a salad? Do peoplewant to see me? But one of my
most popular posts is me sittingin a chair and reading a book
and probably because everybodyloves the chair, everybody asked
me where I got the chair and allthat kind of stuff. It's my
secret, I'm not going to tell.
So I guess for a lot of lawyersand the question is, for those
(12:54):
of us who are a little older andold school, say, how does that
translate into business for mylaw firm? Aren't people just
being nosy about my life? Justbecause somebody likes me
walking my dog, is that going totranslate into business or is
that just like stalkers or youknow fans?
Ania (13:13):
Yeah, I get it. Yeah, it's about breaking those barriers
between you know me looking atyour content, it being, you
know, solely about, you know,some type of law, real estate
law or whatever it is to, Hey,here's, all of our attorneys at
the firm have dogs. For nationalpet day, we all post about their
dogs. Like it doesn't have to bepersonal like this is my
(13:35):
firstborn child that I'm puttingon stories. It can be just as
simple as here are the fourlegged companions that accompany
us every day to our jobs.
It doesn't have to be superpersonal.
Davina (13:48):
It's about humanizing and kind of just saying, I'm a
person just like you. I have thesame, I've got a spouse,
Ania (13:55):
I've got
Davina (13:55):
kids, it's messy sometimes. Being more relatable.
I will say I have people who Irun into at events or
conferences or whatever, orpeople who reach out to me who
feel like they know me and Idon't know them, but I know them
maybe from just seeing theirinteraction, but they feel like
(14:18):
they know me when they haveconversations with me. And one
of the things that does is itbreaks down that barrier right
from the beginning because theyalready have heard me give
advice or talk about things oryou know educate people and so
they come with a lot ofknowledge about who I am as a
(14:38):
person. It's somebody that mayhave integrity or be trustworthy
or you know have that appearanceand so that makes those
conversations a little biteasier and sometimes I have
people who follow me for twoyears before they need me and
then they're they're reachingout and I found you on Instagram
or I listened to your podcast orwhatever.
You talked about, I want to talkabout some ideas for video that
(15:02):
people can do if they are shyand do not want to put their own
face or they don't like thesound of their voice. Know, what
are some kind of video ideasthat we have that they could do
that might be fun?
Ania (15:15):
I would really start with B roll. Literally you sitting in
a chair and reading a book, likeyou do Davina, like pick your
favorite chair, pick yourfavorite book and just film
yourself, put a tripod, put itagainst a shelf and just film
yourself doing that. And thenyou can put text over that video
on a trending audio, write acaption, and boom, there's a
video. So that's one type ofvideo that you can easily make.
(15:38):
Another type of video thatpeople really love are memes.
Right? So you can use somethinglike CapCut, which is a free
app, for generating alldifferent types of content, but,
you know, for memes that we loveusing as well on your account,
because they're funny. You know,you have, you know, some
particular person making somewhatever saying something, and
it's so relatable that peopleshare it. And metrics these days
(16:01):
on all all social media arechanging. People are liking
things less.
They're commenting less, butdark social is increasing in
popularity. So share What
Davina (16:10):
is dark social? Yeah. What is dark Dark
Ania (16:14):
social is all about the types of interactions with
content that you can't easilysee. So the stuff that you're
sending to your sister onInstagram, the stuff that I'm
sharing with my mom on Facebookin messenger. So it's basically
sends and shares. Those are thetwo main metrics of dark social.
There's obviously more.
(16:36):
But if I would say the mostimportant kind of metrics these
days and, you know, the head ofInstagram talks about this all
the time, shares are extremelyimportant. Now you can actually
see the shares on your videosand on your content publicly.
It's becoming more importantthan the likes and the comments
these days.
Davina (16:53):
That's so interesting. I definitely am. My husband and my
sister, my younger sister, theycannot keep up with all of the
things that I share with them intheir DMs. Both having to come
up with, they got to make timejust to respond, to heart and
like all the things I'm sharingwith them. But I can't keep it
(17:14):
to myself.
I'm like, oh my god, this ishysterical. You have to see
this. Or this is appalling. Youhave to see this. And those are
my two people, my husband and myyoungest sister.
I want to talk about how asocial media manager works with
you because I think a lot ofpeople think well you know I
(17:34):
have to do social media, I haveto learn how to use the
instagram app or I have to learnhow to use TikTok And it doesn't
come naturally to me. You know,I didn't grow up like that. So I
have to learn. I have to taketime to learn this. And I'm a
busy lawyer.
I don't have time to learnInstagram. But how does a social
media manager make that easierfor you?
Ania (17:57):
Yeah, absolutely. So generally the amount of time
that we require, at least us asan agent agency at Ask On You
Media, is about forty minutes ofyour time every single month for
a call and to review content. Sothere is some additional time if
you're also filming from scriptsthat we give you, for example,
like all of this is we talk toyou once a month. We deliver
(18:19):
scripts to you to film for youand your, you know, team members
at the firm, other attorneys.You get them back to us.
We do the editing. We write allthe captions. We write all the
stories. We get it to you inneat little Google calendar
every single month. You justreview it for, I dunno,
sometimes it takes thirtyminutes, sometimes forty
minutes.
It really just depends, but Isay it's about an hour time of,
(18:41):
of an attorney every singlemonth talking with us. And then
filming is a little bit extra.In total two and a half hours a
month, three hours a month max.So it's really efficient,
efficient way to, you know, doyour social media is to actually
have somebody do it for you, butto give you that strategic and
creative direction ongoing forthere to be I'm
Davina (19:02):
gonna share my experience in regard to that.
When we first started workingtogether, it took me much longer
to review things because Anyaand her team had to get to know
me, know my language and knowhow I speak and know what I'm
talking about. I was trying toget clear on what I wanted to
share and what I didn't. It tooka lot longer. Over time, as
we've worked together longer andlonger, now it's very quick.
(19:25):
Usually I get the calendar.Sometimes we have a meeting,
sometimes we don't. Sometimes wejust throw some emails back and
forth. And then I get thecalendar for her and usually it
takes me less than a half anhour to go through it and just
go I like I approve this. Idon't.
This needs to edit. Most of it Iapprove. Very few things I edit.
And The longer I think you workwith somebody, the more they get
(19:49):
to know your voice and they getto know what you like and what
you don't like, the faster thatprocess becomes. Because I
remember having a conversationwith you, it was early in 2024,
I said, I really want this to gofaster, like I don't want to be
the clog in the pipeline to getthis stuff to go out.
I started relying more on Anyaand on her team to create the,
(20:10):
you know, just put stuff infront of me and say, do you like
this or don't you like this? Andand really absorbing all of the
content I put out there andcoming up with their own
captions instead of me, youknow, going into that and then,
I just made a decision to stopediting as much. So I just look
at it, I go, is this efficient?Does it get the job done? Is it
what I want?
(20:31):
And of course, over time,they're just better and better
because the more they know me,the better they get. So kudos to
you guys for that. And also whenI started working with Anja, it
was Anja, now she's got a team.And so they are all behind the
scenes doing all this work. AndI think one of the other
advantages of the social mediamanager for me has been, and for
my clients that I have referredto Anja, has been that I don't
(20:56):
keep I have so much going on inmy life and in my business and
I'm not, I'm on Instagram as alurker, as a scroller, sharing
things with my sister and myhusband and that's it.
I don't really have anenthusiasm for spending forty
five minutes to create a day inthe life of Devina. I don't keep
(21:19):
up with the latest trends ofwhat is going on. What's
trending right now? What's hot?What's something we should do?
What's something we should notdo. So I count on my social
media manager team to say, justlike Anya just said, highlights
are out, stories are in. So Ithink that's a big benefit as
(21:40):
well for those who aren'tnatural to these apps, whether
that's TikTok or Instagram orPinterest or whatever it is,
Facebook. You guys have more ofpulse on what's going on, what's
more popular. Do we have to dodances on social media to be
able to get the algorithm tolike us?
What we have to do?
Ania (22:01):
No, no dancing required. I always say that everybody's
always so scared. I won't danceAnya. I'm like, that's fine. I
don't dance either.
Right? So, you know, I'd neverask you to do something that we
don't do. Right. So I believe inprofessional, you know, created
social media. You know, we alllove the dancing TikToks, the,
(22:22):
the, the, I don't know, the dogsand everything like that, but
for most people, you know, whenyou're promoting a business, you
don't have to be saying supercontroversial stuff that gets
you in trouble.
You don't need to be dancing.You do have to put yourself out
there, your firm, who you are,who you represent, or what you
(22:42):
represent as a firm, whatservices you provide. People
need to hear things seven timesbefore they buy. Right. In
general.
Right. So like ongoing, bringingthat information to, you know,
the front of your Instagramfeed, which not everybody sees
anyway, for example, or Facebookor whatever it is, TikTok. So
(23:04):
ongoing, finding ways to relaythe same information in
different ways doesn't requiredancing, but it does require
following some trends. You know,we attend conferences, you know,
at least one conference everyquarter, just to keep ourselves
on trend. We subscribe to alldifferent trend reports, which
deliver, you know, all thesetrends that we know, Hey, this
(23:24):
one will work great for thisclient.
This one will work, you know,great for another client. They
don't all work the same way forall clients across the board.
Davina (23:33):
Right. And I think if you, I think if everybody's,
some people will jump on sometrends and other people will say
this trend really resonates withme and let's do something with
this trend. And I think that is,I think there's really an one of
the things that you and I'vetalked about is just being
authentic. And there issomething that I can say or do
(23:57):
and it will be authentically me,but it might have a little bit
of a trend to it as well indoing. We might find something
like, oh, this is hilarious.
We have to do this. But thensomething else, I'm like, no way
I'm doing that. Like, I'm notthe one who's going to lip sync
to a song or whatever. I seepeople do that and I think it's
funny. But I don't I just don'tdo that you know I would be like
(24:20):
probably messing it all up Iwould be saying the wrong things
at the wrong time I'd be goingwhat's wrong with my screen her
mouth is absolutely viral mightgo viral let's talk about going
viral because I want to ask youabout going viral A lot of
people have this sort of ideathat if I go viral, this is
going to just be amazing for mybusiness if I go viral.
(24:42):
Talk to me about going viralbecause I know you have some
strong opinions on that.
Ania (24:47):
I love talking about going viral, because a lot of people
come to us and on discoverycalls, they're like, so how long
will it take on you for me to goviral? And I'm like, that should
never be your goal. Your goalshould be whatever kind of
clients you want to attract.Right? Social media is top of
the funnel.
So we need to bring people toyou and know that you exist
going viral introduces you to acompletely cold audience that
(25:12):
has nothing that doesn't, noteven interested in what you
Right. We, you know, and thishas happened many times over the
five years that I've worked inthis business, but we've gone
viral. And then we have aproblem because we have
thousands of new followers thatare now, you know, in, in, in
our feed and are following us,but are not even interested in
(25:33):
the content. And there's a lotof problems with, with, you
know, having all these randompeople, then they leave weird
comments. You have to get rid ofthem.
You have to block them. Someonelike me needs to get paid more
to now go through all these, youknow, followers, potentially
remove them. And I've had acompany pay us thousands of
dollars extra to remove 5,000followers that they gained from
(25:54):
going viral for a meme that theyposted actually themselves. Oh
wow. It was the only thing theyposted.
Everything else we posted, theyposted the meme. They went
viral. They had to pay usthousands more to remove all
these people.
Davina (26:09):
Oh wow and it's very tedious my first instagram
account which I still havestarted out as a business
account and I've now switched itto a personal account but I paid
somebody this is before I metAnya I paid some money to grow
my instagram account and sheused a hashtag strategy that
grew my account to like 10,000people overnight. I was getting
(26:32):
a lot of bots, lot of men fromAfrica said they were wanting to
meet me and sell me something. Iwas getting a lot of people that
just weren't even ever going tobe interested in hiring a
lawyer. They just wanted to lurkor send me porn or whatever. So
(26:53):
I had to, I went in and first ofall, I fired the person and then
I had to go in and unfollow.
And let me tell you, that is achore because Instagram does not
make it easy for you to go in.They start you off with all of
your most favorite people, soyou've got to really scroll down
and go down and go way down inthe list to start unfollowing.
(27:15):
So I still have a number ofpeople who follow me on there
because I wasn't able, I justlost the patience with going
through and clearing it out. Iknow what a hassle that is, it's
definitely not something thatwe're looking to do. When I
started at Wealthy Woman Lawyerand I hired Adia, our goal was
to create a really curatedaudience.
So we wanted to make sure thatat least let's say 80% of our
(27:37):
people are lawyers, law firmowners, not just randos. And we
still have some randos who, Irun ads and I'm sure there are
people who come from those ads.Some of them are like, Why are
you following me? But then thereare others who are highly
qualified, Because I'm focusedon a curated list and I think
(27:59):
that's really the strategy foranybody who's selling
professional services is you'renot an influencer in terms of
the more people you have, themore of this pin I could sell.
You are an influencer in termsof those people who might need
your services, you want to bethe one they pick when they need
(28:20):
them.
Though it's a little bitdifferent strategy than you
might have if you were liketrying to sell clothes or
something, sell a widget. Wetalked about, so we cover going
viral, let me see. One of thethings you mentioned to me, and
this is kind of moving away fromInstagram, you talked about
(28:40):
Google My Business. Tell meabout, Tell me adding videos to
Google My Business to keep yourfirm relevant. So tell me about
Google My Business.
First of all, tell me what it isand tell me why we want to be
using videos on Google MyBusiness.
Ania (28:55):
Yeah, absolutely. So Google My Business is basically
a digital Google home on theInternet for you. So it's where
you get your reviews. It's whereyour opening hours are, where
your website is. You know, youcan link all these things to
your Google My Business.
Even if you're a virtualcompany, we're a virtual
company. And having a Google mybusiness is a great location
(29:16):
for, you know, when peoplesearch for, let's say a specific
type of lawyer in a location andtype in those keywords, Google
catches them. Right? It's calledSEO, search engine optimize
optimization. And they find, youknow, your Google my business.
Let's say it's first, second,third on the list. As we
continue in 2025, '20 '20 '6,you know, video gets even more
(29:40):
important, and searchoptimization also is working for
video. So what you're saying invideos is also being categorized
by Google, just like Pinterestis showing up in Google. So for
example, if you're adding videosto your Google my business, it's
not just just, you know,information about how to contact
you. You're gonna getcategorized in all different
(30:02):
types of new ways with all thethings you're saying in the
videos.
So if you take a video about youtalking about your services or
even a simple one, you'reintroducing yourself. Right? And
you put that into Google MyBusiness, it's gonna be
categorized in general inGoogle. So more chances to find
you and for the people thatreally need your help to find
you and your firm.
Davina (30:23):
So I have a question for you about that because one of
the challenges that we're havingwith Google is if you operate a
remote business, an onlinebusiness, a virtual law firm, or
a business like mine, it'sdifficult to get verified on
Google now. They've changed it.You have to take a video of your
office, you have to take a videoof the sign, you have to do all
(30:44):
this stuff. Have you guys founda way around that or a way that
you help clients with that?Because that verification
process, if you can't getverified, you can't respond to
your reviews.
There's a lot of things youcan't do. Can't update your
photos, all those things likethat. How are you guys dealing
with that? Have you found thatto be the case?
Ania (31:03):
Yeah, I know exactly about the process that you're talking
about. So I actually hadsomebody film the room that they
work in as their office and itworked. So, sometimes it takes a
few tries to get verified. Theysend a code to your house still
sometimes, you know, whereyou're located just to make sure
that you actually exist. So Ithink there's more barriers to
(31:24):
entry, than ever.
But once you actually getverified and have Google my
business, you know,possibilities are endless in
terms of search engineoptimization. Right.
Davina (31:38):
So you guys also help with Google My Business and what
you do now?
Ania (31:40):
Yes. Yes, we do. Mainly because video, we had clients
asking about Google My Business,catering company, for example,
was like, we, we want videos onour Google My Business. Was
like, okay, tried that out for ayear and guess what? They're
growing in, in leads.
So we tried it for a law firm.Works as well. Tried it for
ourselves. So it's, it's anobody's talking about this yet,
(32:04):
by the way. Wow.
Yeah. Nobody is. Nobody is.Nobody is. Nobody is.
Yeah.
Davina (32:08):
Yeah. And it's one of the things that I often tell
lawyers that I think the numberone number one place they need
to be is on Google becauseGoogle is right now what used to
be yellow pages. Every lawyerwas in the yellow pages. Now
everybody, people are going toGoogle and it's really
interesting because now AI hasbeen added to Google and you are
just, I mean, people are justnuts if they're not using AI.
(32:32):
They're not going in and it's ineverything.
People are integrated ineverything they do. So, you
definitely want to be givingGoogle lots of information about
you being controlling thatnarrative about you and your
business or somebody else will,What are some of the challenges
that lawyers may have whenthey're trying to manage their
(32:54):
own social media?
Ania (32:58):
Yeah. Well, A, they could be doing the wrong thing, right?
They can not be connectingFacebook to Instagram properly
and having that cross postautomatically for themselves.
For example, I've seen so manyhacked accounts, so many
accounts that have been, youknow, I lost my account. I don't
(33:19):
know what happened.
You know, people just don't siton meta all day. Right. And know
what to do. You know, weactually went through a TikTok
account being disabled, a reallybig TikTok account for a law
firm. They called us.
We actually got it reinstatedbecause we actually knew what to
do because we deal with this.Can't do this for everyone.
Please don't call me, but youknow, you just don't have that
(33:41):
experience with these apps. Thensomebody who sits in this every
single day, right? And seesthese things come across your
desk all the time.
It's also a major distraction ifyou're supposed to be actually
practicing a lot, earning a lotmore money per hour, you know,
doing what, what, what you'rebest at, you know, offload to an
agency that can do a reallygreat job.
Davina (34:04):
I wonder about, I think there's tremendous value in
social media managers because ofthe differences in the
platforms. I think one of thechallenges we have is like, oh,
I create this content now. Wantto put it on every platform. And
I think every platform is verydifferent and you have to really
be focused on that particularplatform and what they're
(34:24):
looking for. And I'll give youan example of that.
I have been doing this podcastfor six years now. We just took
down our YouTube because I wasnever creating the content
specifically for YouTube. I wascreating content and using it
for our Instagram, using it forFacebook and using it for
LinkedIn. Then I was kind of asan afterthought putting it on
(34:46):
YouTube because why not? But Iwasn't focused on creating
content specifically the wayYouTube likes it, where I'm
trying to get people tosubscribe and like on YouTube
and all of that.
And I found that it was kind of,after, and then I spent a little
bit of time investing with it,having someone kind of take over
the account, try to do the bestthey could with what I was
(35:07):
giving them. And what Idiscovered is that 78% of the
people looking at my contentwere men. And since I run
Wealthy Woman Lawyer and myclients are women, I was like,
you know, this is not where myclients are. And I think one of
the things that a social mediamanager can do depending on, you
know, which platforms they workon, and I think it's important
(35:27):
to pick people that work on aspecific platform, right? Yeah.
And have that knowledge is toreally help you create content
that that platform is going tolove. Right? If I had taken my
videos for YouTube and I saidI'm going to make these specific
(35:47):
to YouTube and I'm going to hiresomebody who's going to help me
create it specific for YouTube,I think my channel would have
grown a lot more. Now I feellike it's not worth it because I
don't think my ideal clients arethere. Not to say that women
aren't looking at stuff onYouTube, but it wasn't as
powerful for me as it is onInstagram or on Facebook.
(36:07):
So I'm sure you have encounteredthat with some clients where
they're coming to you andthey're creating something that
they just want you to use it asit is across the board. And
while you do some of that, youreally have to sort of tailor to
what the app wants, right?
Ania (36:21):
Yeah, absolutely. LinkedIn is a great example. You can't
just slap on what you're doingon Instagram to LinkedIn. Right?
Davina (36:30):
Yeah.
Ania (36:30):
It's a different platform and people engage with it
differently. You know, text doesreally, really well and longer
stories and, you know, captionsdo much better without any
graphics, without any videosattached. For example, now on
It's
Davina (36:46):
the opposite of Instagram.
Ania (36:49):
So who would know that right? Most people wouldn't,
right? You have to you know talkto somebody who knows what
they're doing.
Davina (36:58):
Who knows the platform. I not a big lover of LinkedIn. I
know some of my colleagues,different people I've had on the
podcast, they get all theirbusiness from LinkedIn. I love
LinkedIn. Get all my business.
I have tried, but it's like abig snooze for me. I just don't
enjoy hanging out over there.I'm really remiss in answering
know, chat over there. And I'vehired different companies and
(37:21):
tried different programs. Butone of the things that I think,
which I always tell people thiswhen it comes to their marketing
anyway, is I think you need astrategy that works around what
you like, as well as where yourclients hang out.
There needs to be that nexusbetween that. Because if you're,
if you were saying Davina, youhave to dance on TikTok to get
clients, I would be like, Iguess I won't get clients,
(37:43):
right? Because I'm just notgoing to do it. I can dance for
those of you who are wondering,but I don't, I just don't, I
don't, you know, and it's justnot something that I'm going to
invest time in. And so I think,but I think there are so many
things that I do love that I canuse those gifts and those
talents and those, you know,that passion for it and show up
(38:06):
as myself on in other placeswhere it makes sense for me to
do that.
And I'm not saying everybody'son TikTok dances. I know there
are a lot of people who haveaccounts on TikToks where
they're doing other things andof course we don't know what's
going to happen with TikTok, butthat's just an example for this.
So what advice would you havefor a law firm who's thinking
(38:30):
about outsourcing their socialmedia? Before we get to that,
let me ask you this. For yourclients who are using Instagram
and TikTok and Pinterest andthese other platforms for your
law firm clients specifically,what are they reporting to you
as far as clients and the phonesringing and getting referrals
from Instagram or TikTok or oneof these other platforms?
Ania (38:53):
Yeah. So basically at the beginning of every kind of
strategy call that we have, wesay, how many leads did you get
from Instagram? Generally thetracking is on contact forms
and, you know, when they takeintake for intake calls. But
generally we're hearing alldifferent types of things. So
one of the things that we hear,you know, is, you know, a lot of
(39:14):
people are noticing my contentwhen I go somewhere.
And especially if it's a localfirm, they'll be like, we
noticed you on, on Instagram,you know, that's. That's a huge
thing to, for somebody on thestreet or in a grocery store to
recognize you from yourInstagram. But most law firms
want clients paying clients.Right? So for example, one of
(39:36):
the lawyers we recently startedworking with, three months ago,
you know, focuses on realestate, law.
But that we noticed that somepeople in their DMs when they
were kind of asking questions,you know, were focused on, you
know, questions about, I don'tknow, developments and
architectural stuff. So, youknow, the lawyer ended up
booking actually a client thatwas an architect. So suddenly
(40:01):
she comes back to us, the socialmedia agency and says, by the
way, when we're doing ourorganic engagement and reaching
out, you know, and trying tofind people to follow us, why
don't we throw in not just, youknow, realtors to work with,
also architects, also homebuilders, you know? So it, it
really is interesting how socialmedia can also help you find
(40:22):
different types of clients forthe same services that you
already offer. So we're findingpeople actually, you know, law
firms getting business straightorganically from Instagram.
If a package is $1,600 a month,let's say one of our social
media management packages, youknow, they can book a service
for $2,000 just with one DM,right? Organically.
Davina (40:45):
Let's talk about DMs for a minute, because I think that,
so we're talking, everybody Iassume knows what DMs are, it's
when people are messaging you inthe app privately, or directly
for DM, for those who want toknow what that means. So I can
imagine a lot of lawyers who arealready busy lawyers running
(41:06):
their businesses are going, Ohmy God, that's one more thing I
got to keep track of. People arenow sending me messages on an
app that I'm on at nightscrolling, drinking my glass of
wine. Do you guys help with thatas well? Do you have ways of
automating some of that orhelping with some of that?
What are some of the things thatyou're doing to help clients
sort of manage that DM so thatthey're not personally on there
(41:31):
trying to answer that?
Ania (41:33):
Yeah, absolutely. So there's basically two choices
when it comes to DMs. One,somebody from your forum,
usually an admin professional isis on those DMs and watches for
people actually reaching outabout services. Or if you don't
want anybody on your team tohave more responsibilities, you
ask us to basically send youscreenshots or send you a
message when there's somethingimportant in your DMs. And if
(41:54):
it's not important, if it's justgreat post, I learned so much,
guess what?
We can just reply to that. Itdoesn't have to be you.
Davina (42:02):
Yeah, that's great. With my account, we also use an
automatic service to get peopleto, for some of my freebies or
even some low cost things thatI'm selling, we get people who
we have, you've set up somethingon the back end that
automatically when they use akeyword or whatever, that
(42:25):
automatically will trigger aresponse in the DMs for them,
and we have a little chat backand forth with automation and
get them where they need to goand what they want. So I mean
there's all kinds of greattools. I think we're going to
see more tools coming down thepipeline with AI being what it
is. That's going to be veryexciting for that direct
(42:45):
conversation.
Back to my other question that Iasked before I took you down a
rabbit trail, which is whatfinal thoughts do you want to
leave people with in terms ofthinking about their social
media and why and how theyshould be leveraging it,
particularly why should they beleveraging it? Then what might
(43:06):
be the best way for them if youown a law firm and you want to
get some help with that?
Ania (43:12):
Yeah, I can say something a little bit controversial. If
you don't you know, appear onsocial media, does your business
really exist? You know, thesedays it's 2025.
Davina (43:21):
If you didn't film it, does it even, did it even
happen?
Ania (43:24):
Nope. It didn't, you know? And I do feel that way because
when people, you know, meet youin person, they'll ask now
what's your social media. And ifyou're like, oh, I don't have
it. Here's my website.
Here's my email.
Davina (43:37):
Yeah. They're gonna like, you must be half years
old.
Ania (43:42):
You're a dinosaur. Right. If you don't have, you know,
consistent social media thesedays, and it doesn't have to be
expensive, it doesn't have to beexpensive. It just needs to be
whatever, you know, services youprovide in some professional
manner. Right?
Yeah. That's, that's all itneeds to be, unless you really,
(44:02):
you know, kind of like socialmedia, kind of like to be on
video, you want to engage morepeople. Then I always say, go
the video, right. And then hirean agency to help you just so it
saves you a lot of time. But Isay if you have a business that
you want to gain clients, youshould be on some form of social
media these days.
Davina (44:21):
And I would just add to that, that I don't think it's
very effective to have sort ofthese tombstone kind of social
media page where everything is astatic post that somebody
created from you, you know,while you give them some
information, everything, everypost that you have looks like an
ad or answers a legal questionor something like that. People
(44:41):
are going to scroll right bythose. Think about your own
social media habits. If you seethose, are you going, Oh wow, I
have to call this law firm. No,probably not.
But if you're seeing somebody inyour inbox, I will talk about
this before we end just recentlyI was telling Anya there's
somebody that sells real estatein another state and she so
(45:04):
captivates me with the way thatshe talks on her videos and
she's not she's very informal.She talks about why she dresses
informally. She sells, you know,she's in a state that's doesn't
have a large population in atown that doesn't have a large
population and she really talksto the camera like she's sitting
across from you talking to youAnd she's so compelling to watch
(45:27):
because she's being her trueself. And she's just talking
about it. It makes me wanna,like, go there and buy real
estate because Yep.
I'm so what I I'm not goingthere to buy real estate, but
what I am doing is I'mcommenting, I'm engaging, which
is boosting her content, whichis going to help get in front of
other people who are going to gothere and buy real estate. So
(45:48):
you never know who might bewatching, who might be looking,
and where that might lead foryou if you do that. I wish I
were as good as she is at justkind of walking and talking, but
I tend to ramble. So on thatnote, tell us how we can get in
touch with you if we want toknow more about how you can help
(46:11):
us.
Ania (46:13):
Absolutely. So reach out on Instagram. My handle is
askanyamedia or our websiteaskanyamedia.com. And we do have
a special incentive today. Ifyou are looking for social media
management as a law firm, if youmentioned that you heard about
us on the Wealthy Women Lawyerpodcast, you know, we will waive
(46:34):
the service fee, sorry, thesetup fee for you.
So that's anywhere between $300and $800 depending on a package.
So we'll waive that for you. Ifyou just let us know that you
found us on Davina's amazingpodcast.
Davina (46:47):
Yay. Yay. And and we will have the link to Ask Anya
Media in the show notes forInstagram and our website. For
those of you who don't know howto spell Anya, ask Anya media,
maybe spelled different ways inother countries or dialects or
whatever. Check her out.
(47:08):
I highly recommend her. Youcan't use her so much that she
can't keep working on my stuff.That's the only thing. Has to
keep working on my stuff.
Ania (47:15):
Never going to happen.
Davina (47:17):
And if you you guys aren't following me on Instagram
at Wealthy Woman Lawyer, you cango there and you can take a look
at some of the work that she'sdone for me and then there's
other clients I'm sure she couldtell you about that you can go
look at their stuff But I highlyrecommend Anya and her team
which is why I wanted to haveher on the podcast today. She
also keeps me abreast of allthat's sort of current on social
media because like I said Idon't I just don't have time for
(47:40):
that and I really like havingother professionals who handle
that for me. So I think it'sreally, it's something I advise
all of my private clients to doas well. Many of my private
clients have become her clients,because I'm like, you guys need
to stop doing this. Now, thatdoesn't mean that I have some
clients who love it.
They've grown up doing socialmedia, they can knock out
(48:02):
something using a social mediaapp in no time, and that's kind
of their passion. They're allabout it. And so if that's you,
then that's fine. You don't needto hire somebody. But if that's
not you and you're like me thenyou want to call Anya and her
team.
All right thanks for being hereI've enjoyed a conversation as I
(48:22):
always do with you.
Ania (48:24):
Thanks so much, and
Davina (48:25):
that was as close as you get to me dancing on social
media.
Ania (48:28):
I got you dancing. Yay.
Davina (48:31):
All right. Thanks, Anja, for being here. I've enjoyed our
conversation.
Ania (48:34):
Thanks, Divina.
Intro (48:36):
If you're ready to create more of what you truly desire in
your business and your life,then you'll want to visit us at
wealthywomanlawyer.com to learnmore about how we help our
clients create wealth generatinglaw firms with ease.
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