Tonight's Guest WeatherBrain is an AMS Certified Broadcast Meteorologist and Weather Communications Coach whose mission is to keep communities safe and help people live better lives through effective, viewer-focused weather communication. A four-time Emmy winner, Tim brings decades of major-market experience and was among the first in the nation to incorporate augmented reality into daily forecasts. Tim Heller, welcome back to WeatherBrains!
Also, Bruce Jones joins us to discuss the importance of NOAA Weather Radio and its integration in order to save lives. Welcome back, Bruce!
Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: email@weatherbrains.com.
- Significant severe thunderstorm activity in West Virginia (01:10)
- Lack of relevant online weather content by local TV stations (08:00)
- Tech early adopters and its influence on the field (15:00)
- Death of newspapers and other products of a bygone era (17:10)
- Issues with corporate meddling in local meteorologist televised forecasts (25:50)
- How technical should a TV meteorologist be when giving a public forecast? (31:00)
- Emotional toll of weather-related trauma (44:15)
- Four key lessons that broadcast meteorologists need to UNLEARN! (48:00)
- Earning social media followers and how it has changed the business (50:30)
- Difficulty communicating certainty and timing for winter weather events (01:06:15)
- Emerging prevalence of AI in the weather community (01:10:00)
- Bruce Jones/Midland Weather Radio (01:26:10)
- The Astronomy Outlook with Tony Rice (01:31:40)
- This Week in Tornado History With Jen (01:33:48)
- E-Mail Segment (01:34:50)
- and more!
Web Sites from Episode 1004:
Picks of the Week:
Tim Heller - TV Weather Talent Coaching and Training - HellerWeather
Bruce Jones - Weather maps from the night the Titanic sank
James Aydelott - James Aydlott on Facebook: Blinded by extreme glare this PM?
Jen Narramore - Ryan Hoke on X: Inside an EF3 tornado in Jeffersontown, KY last week
Jen Narramore - Carried by hurricane waves, these tortoises were swept to Florida’s Fort De Soto
Rick Smith - Out
Troy Kimmel - Weather station chief punished for drunk observations at Okinawa's Ishigaki airport
Kim Klockow-McClain - Out
John Gordon - NOAA National Water Prediction Service
John Gordon - April 1-6, 2025 Severe Weather and Flooding
Bill Murray - Brandon Skalniak's Tornado Radar Museum
James Spann - Extended Range Severe Weather Environment Forecasts
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