230. Rethinking Content Creator Business and Creating Your Own Algorithm – TOM BOYD Interviews KSENIA BRIEF

In this episode I'm interviewed by Tom Boyd for his show Creators Are Brands. It's packed with gems!

Description from Creators are Brands:

In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.

We discuss:

Rethinking content creator business

Building a sustainable brand on social media 

Finding meaning and longevity in digital self-expression

Relationships over transactions 

Social media as a stepping stone on the way of remembering who you are 

The metrics that actually matter 

Trusting the content you’re “meant to” share over logical strategy 

How to reframe comparison on social media 

Allowing social media to be a mirror of places you are meant to grow

Redefining success 

Seeing triggers as opportunities for growth 

Do you need to create a separate instagram account for your podcast? 

Clearing out your creative shelf 

Give yourself the grace to move through what you’re moving through 

Ways to connect to the joy of creation 

How Ksenia is currently approaching podcast and social media brand sponsorships

Related episodes: 

225 Retiring From Being An Influencer: Identity Alchemy, Soul Journey As A Public Figure and Releasing Addiction To Hustle

193 Tom Boyd of @bonusfootage: All Things Content Creation, Short Form Video and TikTok Growth

186 Join Me For 11 Days Of Sharing On Social Media | Hyping You Up To Share Your Medicine with The World

Resources:

Meditation and breathwork challenge on Open 

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