When consumers see a brand that claims to be "sustainable," reporter Alden Wicker encourages them to investigate. Every product's supply chain has different sustainability opportunities, so sustainability strategies will look different for every brand.
First, she says brands have to acknowledge that sustainability is not binary. One product can be more sustainable than another, but sustainability is an ongoing journey rather than a final destination. Next, brands need to define their sustainability strategies and what sustainability looks like to them. This requires unraveling the supply chain of each product to see the impact of your materials, manufacturing, and transit.
It's a lot to unpack, and Alden is always eager to investigate. In this episode, Alden answers the question, "What do we talk about when we talk about sustainability?" She advocates for a bigger focus on factories, warns against recycling red herrings, and confronts the challenge of assigning value to sustainability.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.