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May 12, 2025 72 mins

In this powerful episode, Cate Stillman is joined by Patrick Heffernan and Bill Hershey for a raw, insightful conversation about the hidden money wounds affecting yoga teachers, healers, and holistic practitioners.

They explore the “money shadow”—the subconscious resistance many wellness professionals have around finances, sales, and success—and how that resistance is directly tied to development stages, trauma, and nervous system conditioning.

Whether you’re feeling stuck financially or seeking a more empowered relationship with business, this episode delivers practical insights and soulful strategies for evolving beyond scarcity.

 

💡 Key Takeaways

  • What creates financial resistance for spiritual entrepreneurs

  • The role of trauma and development stages (Spiral Dynamics) in money mindset

  • Why the words “goal” and “income” are often taboo in holistic communities

  • Tools for integrating wins, recalibrating energy, and claiming your worth

  • How to design a business that honors your values and generates income

🔗 Resources & Links

👩‍💻 About Cate Stillman

Cate is the founder of Yogahealer and Club Thrive. As an Ayurvedic practitioner and business coach, she guides wellness professionals to step into leadership, structure, and abundance with spiritual integrity. She's the author of Body Thrive and Master of You.

🎧 Listen now to break the silence around money, dismantle your shadow, and evolve into the next phase of your wellness leadership.

 

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