In this episode, we sit down with Bernice Chao to learn about her incredible career journey. Bernice opens up about her early life and how it shaped her passion for art and creativity, leading her to a successful career in advertising. She shares her insights on the importance of being visible in your career, taking risks, and leaning into discomfort to achieve success. Bernice also talks about her book "The Visibility Mindset" and the message behind it, emphasizing the importance of representation in the advertising industry. She also discusses her involvement in creating a community for Asians in Advertising and how she aims to empower and inspire the next generation of diverse creatives. With her vast experience and knowledge, Bernice provides valuable advice on finding your dream job and thriving in a competitive industry. This episode is a must-listen for anyone interested in pursuing a career in advertising or the arts. If you enjoy this episode, please share it with a friend who would also benefit from it! Timestamps:
1:07 - Introduction to Bernice Chao 2:50 - How it all started 6:26 - Art and Advertising 11:38 - The KEY to the Dream Job 16:30 - Teaching College Kids 23:14 - Leaning Into Discomfort 27:52 - TED Talk 34:00 - Being Visible in Your Career 41:17 - Visibility Mindset & Representation 48:05 - Her Community: Asians in Advertising
Bernice Chao: Instagram: @hellobernice LinkedIn: linkedin.com/in/bernicechao Website: www.bernicechao.com
Visibility Mindset: Website: www.visibilitymindset.com Book Link: HERE
Asians In Advertising: Website: asiansinadvertising.com
Andrew Cramb: Instagram: @andrew_ftw Everything Else: linktr.ee/whereareallmyfriends
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