April Wachtel, the Founder & CEO of Cheeky Cocktails, joins the show to share her journey from bartender to creating the bar-quality line of cocktail mixers. Hear the lessons she learned bartending, how to deconstruct your brand, the surprising things you can learn from your customers, how to find inspiration as an entrepreneur, and the Cocktail Edition of Rapid-Fire Q&A. Connect with April at CheekyCocktails.co, on social media @CheekyCocktails, on LinkedIn, and Instagram @CheekyApril
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