068: Most Entrepreneurs Are Not Business Owners
Entrepreneurs see things differently. We see the big picture and we think long-term. That's why we struggle with marketing. We always sell people the big picture but most people can't see it. Hence, they walk away.
Most people, around 95% of them, move away from fear and pain and problems and all of us move towards pleasure. Think about what you can sell or say to alleviate their fears and pains and provide them pleasure!
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