Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?

In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.

Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/

SEO has...

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?

In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.

From its unconve...

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.

In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know ...

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.

After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.

A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, yo...

What if you could build a 7-figure Shopify brand without building a 50-person team?

In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service.

Phil has built a radically lean ecommerce operation, using AI as a team of specialised &ld...

If I had to build a Shopify brand from scratch today, I would do almost everything differently.

Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems.

In this episode, Nick breaks down exactly how he would build a Shopify brand from z...

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.

In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic.

Alex explains why successful ecommerce SEO is...

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.

Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compet...

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.

Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.

In this episode, Jayden reveals how he moved away...

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.

Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.

In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and...

When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you.

In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers.

Learn more about Escentual:
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Most Shopify brands don't have a traffic problem. They have a conversion problem.

After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.

In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitor...

Your Shopify discount strategy could be costing you sales and profit.

Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS.

Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal?

In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, Easy...

Your Shopify store could be invisible to the next generation of shoppers.

As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products?

In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecomm...

Your Shopify growth could be limited by something customers never see: your fulfilment operation.

Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth.

In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their ow...

Most Shopify brands do not need to send more emails. They need better automations.

Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.

In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.

You’ll learn how to turn more visitors into cu...

A bad customer review might have nothing to do with your product.

Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust.

Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns a...

Stop experimenting with AI and start using it to produce measurable results in your Shopify business.

Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work.

From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could da...

A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again.

Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, c...