Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Episodes
This week we are joined by our brand new sponsors, Yoast!
Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.
From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.
In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven ...
In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.
In this episode we cover:
👕 What really sets SAA Clothing apart?
💡 How it all began - from one idea to a £50K opening weekend
🧠 Creating meaningful job opportunities for neurodivergent individuals
⚖️ Balancing passion with profit...
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!
In this exciting episode, Tina shares:
✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow in...
This week we talk all things global product sourcing!
Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges.
We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification.
You’ll learn actionable strategies for matching p...
This week, we're mixing things up!
Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.
Chapters:
0:00 Introduction
0:52 Simple Tweaks To 2X Your Shopify Sales Fast!
7:48 Increase Your Revenue 108%
14:13 Influencer Gifting - The Low Cost Strategy
20:54 Blueprint to Ecom Growth in 2025
23:10...
In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.
We uncover five powerful conversion rate tips that can make an immediate impact on your results!
Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.
Let’s get optimising!
Want to work with Nick? Get in touch here - ht...
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.
Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.
We also get into the nitty-gri...
Ready to learn how to rank second on Google?
We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025!
We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legi...
In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.
We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, a...
Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:
2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 ...
This week Nick shares actionable insights to help you optimise your website for SEO and CRO.
In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing t...
In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.
We also dive into the power of customer reviews, uncover the best marketing c...
Ready to take your Shopify store to the next level?
This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.
In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling prod...
In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.
In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!
We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your ...
In today’s fast-paced world, building a real connection with your customers is more important than ever!
In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops.
We also discuss blending eCommerce with brick-an...
This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!
This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024.
Nick & Chase then tackle the major challenges facing e-commerce in 2025 and shar...
Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!
Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.
We discuss where the biggest opportuni...
For our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!
Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to...
In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!
A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!
Wishing you a Merry Christmas, and we can’t wait to see you in 2025!
Key takeaways:
0:00 A BIG Thank You
6:02 How To Effective...
For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!
With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key ta...
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