Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.
Episodes
Want customers to love your brand so much they keep coming back and bring their friends with them?
This episode looks at what makes certain brands stand out and build loyal followings. From Liquid Death and Stanley to Gymshark, Glossier and Crocs, we break down how memorable branding, community, self-expression and customer participation can turn everyday products into brands people feel connected to.
You’ll learn the four foun...
How much is shipping really costing your ecommerce business?
In this episode of Winning With Shopify, we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL.
We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple fulfilment cen...
Bad inventory management can quietly destroy an ecommerce business.
In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions.
We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory i...
What actually happens behind the scenes when a Shopify brand scales to $20M+?
In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it.
From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and ...
What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?
In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC.
From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and the...
Are AI visibility tools actually telling you the truth?
In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue.
We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impr...
Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?
In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale.
Trust isn't just about adding a few reviews to your S...
What actually happens when you change the things that matter on your Shopify store?
In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.
These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.
You'll...
Black Friday is coming — but is your Shopify store actually ready?
In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.
Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you'r...
Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?
In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.
Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/
SEO has...
Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?
In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.
From its unconve...
TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.
In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know ...
Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.
After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.
A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, yo...
What if you could build a 7-figure Shopify brand without building a 50-person team?
In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service.
Phil has built a radically lean ecommerce operation, using AI as a team of specialised &ld...
If I had to build a Shopify brand from scratch today, I would do almost everything differently.
Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems.
In this episode, Nick breaks down exactly how he would build a Shopify brand from z...
SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.
In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic.
Alex explains why successful ecommerce SEO is...
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.
Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compet...
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.
Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.
In this episode, Jayden reveals how he moved away...
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.
Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.
In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and...
When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you.
In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers.
Learn more about Escentual:
ht...
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