Winning With Shopify

Winning With Shopify

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!

Episodes

July 11, 2025 39 mins

In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.

We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, a...

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This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.

From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents.

Can AI really be personal? Can it sell? Should we trust it with sensitive info?

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Are you a Shopify store owner feeling overwhelmed by sales tax rules?

In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.

We'll dive into:

✅ Whether Shopify calculates your tax return — and what it doesn't do
✅ Why marketplaces like Amazon and Etsy change the tax game
✅ How ...

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In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!

Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better...

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In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.

We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and...

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This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.

Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and h...

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This week we are joined by our brand new sponsors, Yoast!

Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.

From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.

In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven ...

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In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.

In this episode we cover:
👕 What really sets SAA Clothing apart?
💡 How it all began - from one idea to a £50K opening weekend
🧠 Creating meaningful job opportunities for neurodivergent individuals
⚖️ Balancing passion with profit...

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What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!

In this exciting episode, Tina shares:

✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow in...

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This week we talk all things global product sourcing!

Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges.

We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification.

You’ll learn actionable strategies for matching p...

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This week, we're mixing things up!

Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.

Chapters:
0:00 Introduction
0:52 Simple Tweaks To 2X Your Shopify Sales Fast!
7:48 Increase Your Revenue 108%
14:13 Influencer Gifting - The Low Cost Strategy
20:54 Blueprint to Ecom Growth in 2025
23:10...

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In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.

We uncover five powerful conversion rate tips that can make an immediate impact on your results!

Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.

Let’s get optimising!

Want to work with Nick? Get in touch here - ht...

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In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.

Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.

We also get into the nitty-gri...

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Ready to learn how to rank second on Google?

We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! 

We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legi...

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In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.

We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, a...

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Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:

2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 ...

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This week Nick shares actionable insights to help you optimise your website for SEO and CRO.

In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing t...

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In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.

We also dive into the power of customer reviews, uncover the best marketing c...

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Ready to take your Shopify store to the next level?

This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.

In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling prod...

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In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.

In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!

We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your ...

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