June 17, 2025 • 44 mins
Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...
WESA Retail Roundup June 16, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
- Presented By: Western English Sales Association
Time Stamps:
04:22 - The Birth of Cowgirl Biz
24:16 - Launching the Summer School of SEO
29:26 - Introduction to SEO Strategies
40:12 - The Importance of Collaboration in Business
Takeaways
- The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
- Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
- The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
- SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
- The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
- Supporting small businesses through education and resources is vital for their growth and success in a competitive market.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Foreign.
You are listening to the HorseRadio Network, part of the Equine
Network family.
Well, hi everybody.
This is Glenn the Geek.
Back with you, founder of theHorse Radio Network and host of Horses
in the Morning, the dailypodcast for the last 15 years.
We welcome you now to the WESARetail Roundup.
(00:20):
The Retail Roundup is your goto virtual hub for all things retail.
Join panel discussions, learnfrom webinars, share your thoughts,
ask questions and connect withyour community.
And you do that on the RetailRoundup Facebook group.
Search for Retail Roundup andFacebook and join there.
You can join in theconversation, you can see what's
coming up next.
(00:41):
They do a lot of goodinformation over at WESA for retailers
and manufacturers for that matter.
So check it out over there.
Today's conversation divesinto how Cowgirl Biz supports Western
retail brands by nurturingcommunity, expanding reach and growing
with heart.
We'll uncover the story,strategy and spirit behind this growing
(01:01):
movement.
From curated directories overhands on training to community connection.
I really love this storybecause it really went from a Facebook
page into a business and Ilove when that kind of stuff happens
organically.
And we're joined by Kim, who'sthe visionary founder of Cowgirl
Biz, a digital platform thatcurates a nationwide directory of
over 1200 cowgirl owned businesses.
(01:24):
First of all, Kim, I didn'teven realize there were that many,
to be honest.
So I'm glad you've been ableto round them all up.
Kim launched the brand out ofthe Facebook group and we're going
to find out how that happenedand what the goal is for the.
But first, what is Cowgirl Biz?
What was the Facebook group?
All right.
Hi everyone, my name is Kim.
I'm so happy to be here.
It's been a lot of funpreparing for today's interview.
(01:47):
I keep calling it podcastinterview because I am new to the
western industry.
Even though we've raised ourkids in the western industry, I did
not grow up on the back of ahorse or at the rodeo, but it is
the lifestyle that my family adores.
We have two adult children.
Our son is 30, our daughter is 26.
They've both been aroundhorses their entire life.
(02:09):
And anyway, that's a littlebit of my background, but I, I last
year about this exact sametime, I was working on a personal
brand with my daughter and itwas called Saltsy and it was for
coastal cowgirls.
But we weren't doing thetraditional apparel that you find
in the industry.
We were working on a homedecor brand.
(02:31):
So so what happened, Glenn, isI said, I gotta start meeting some
cowgirl entrepreneurs tocollaborate with.
I love collaborating.
I love learning about, youknow, who's working on what and what
unique things are being created.
So we did a very, very smallChristmas in Cowgirl Christmas in
July event as part of theSaltsy brand and got acquainted with
(02:54):
Lucky American, who makeshorseshoe gifts in our industry,
along with a couple others.
And out of that, she said, youknow, is really interesting to be
able to collaborate with other businesses.
And so I was sitting at homein our Colorado mountain home on
the beginning weekend of September.
And if you've been out here inColorado during that timeframe, the
(03:18):
Aspens are just starting to turn.
It's gorgeous.
We're up above, like 9,000ft.
So we're right at the top ofthe mountain.
Anyway, so I'm like, ah, youknow what?
I think I'll start a Facebook group.
So I'm like, okay, well, whatshould we call it?
Well, let's call it CowgirlEntrepreneurs and Innovators.
I happen to be very creative.
I like to dabble in all thingse commerce and business.
(03:42):
My vision for the Facebookgroup was collaboration first and
foremost, and then secondarilywas going to be all about how can
we help each other with our businesses.
What happened is I did get alittle kick from our Facebook ads
that were running at the time.
But seriously, it was like $5a day for maybe the first month.
(04:02):
And that group just took off.
And I think we were.
I don't have the metrics infront of me, but we went to a thousand,
we went to 2,000, we went to4,000, we went to 8,000, and we kind
of tabled out right around the10,000 because the group got.
It kind of took a little bitof a life of its own as what is.
What happens in these Facebook groups.
But here's the beginning ofcowgirl biz.
(04:24):
So at the very, verybeginning, in fact, in fact, if you
go back to search for.
Our first giveaway in theFacebook group was, why do you love
being a cowgirl?
Why do you love being an entrepreneur?
And funny enough, I found thebook by Gay Gaddis called Cowgirl
Power.
And she has some beautifulhistory in the book with the National
(04:47):
Cowgirl Museum.
She's got some fantasticcowgirl stories.
She talks all about business.
Anyway, I have not yet mether, but that was the beginning giveaway
that we did inside theFacebook group.
And we had people sharingtheir business tips, and they got
to get acquainted andcollaborate that way.
So then if you're familiarwith, well, you guys have a Facebook
(05:09):
group too.
So there you get to ask threequestions on the entrance into the
Facebook group.
And so way back at thebeginning, it was questions like,
what are your business challenges?
And how can we help you?
What would you like to learn?
Do you want to join our email?
Something along those lines.
We didn't even really have anemail at the time.
(05:31):
What happened is, as they werecoming into the group, I would read
one answer and it said, Ireally wish I could find someone
that does insurance in the industry.
And then the next one was, Ireally wish I could find an accountant
in the industry.
And then the next one was, Ireally need to find some fencing
for my ranch.
(05:52):
And I'm watching Kim's lightbulbs for going off.
Well, as the businesses werecoming in, I'm like, wait a second,
10 people ago was the one thatthis one needs to meet.
So I'm like, how am I evergoing to get these people to meet?
So I had done a directory longtime ago in the creative world, we
(06:13):
won't even go into that, butI'm like, oh, we're going to do another
directory.
So I got hooked up with aprogrammer and I was told, well,
first of all, the directoryperson that I had gone, the programmer
I had gone to, she said, it'sgoing to be three months until we
can get the director.
I said, no, no, we've gotboom, boom.
We're going.
We got to have this done inless than a month.
(06:36):
I found the domain crazy enough.
Cowgirl biz was available.
All the social media handleswere available.
I said, we're doing itcowgirlbiz.com and that is going
to be our directory forcowgirl businesses.
Was it meant to be B2B or B2C?
Well, that is a fantastic question.
It originated as B2B and B2C.
(06:57):
Okay, but what's happened?
Fast forward to now, andthere's a lot of history in the middle
there.
But what has happened is Irealized that I need to focus on
what I enjoy the Most, whichis B2C.
Well, I'm B2B in the cowgirlbusiness, but I, as a business want
to help those that are in theindustry that are selling to consumers,
(07:19):
if that makes sense.
So what your target was wasconsumers who are looking to buy
something right from thewestern world and they can search
for it easily on your site,which is, by the way, very well done.
Whoever you ended up hiringdid a good job because I'm a little
familiar with that stuff.
So I was impressed.
Thank you.
Thank you.
Yeah, she did do a great job.
It does work.
(07:40):
It does work.
So you know, when you wentfrom doing, was it difficult to get
the businesses to come overand did you just advertise in your
group and do you charge themto be on there?
That's the other question.
So the directory had afoundation of.
We always wanted to have afree offering.
So there's a free offering.
(08:00):
And then at the time we hadwhat we called the Rodeo Queen offering
and this was last fall.
So for $99 you could upgradeand you could get featured on our
social channels and we woulddo those kind of features.
The directory has since likeagain, fast forward to here we are
in the summer of 2025.
It is the foundation of whatwe're doing now, but it is not our
(08:25):
front facing opportunity.
What we realized as we werelistening to the businesses in the
group, then we started doingeducational sessions.
We had a, how.
We had a Black Friday sessionway back in last November.
Then we did what we called theRodeo course where we started teaching
SEO and looking at ourbusinesses websites in more detail.
(08:46):
We offered a mini SEO auditand we were getting questions like
what, what is SEO?
And then we would.
I still get the what is apodcast question.
So I mean, here we are.
There you go.
And, and then the mini SEO audits.
I would bring up my softwarethat I love for SEO analyzation and
(09:07):
I would show them that, heyyou guys, you're not paying attention
to the opportunity that SEOcan, can provide for you.
And then randomly there wouldbe the, the, and I call it a fairly
young business.
Maybe they've been in businessfive years and they were doing their
own SEO in their own way, notany traditional process.
(09:28):
Anyway, so here we areforwarding to, into the summer of
2025 and what we learned as webuilt the directory is yes, people
could come to us, they couldjoin the directory for free.
We also did a fair amount ofour own research to find the businesses
in the industry and then putthem in the directory and then offer,
(09:50):
you know, as free.
They can be in our directoryand they can be searched.
It has a GEO component, so youcan, you can, it's beautiful for
photographers.
You can actually go in ourphotography section.
You can say, I'm looking for aphotographer in Nebraska and it'll
show you which photographersare there.
There is a free component,there is a paid component.
And the other part that welearned by building this directory
(10:14):
is I have an SEO team thatI've been working with for the last
four years on other brands,primarily my own brands.
And so I tasked them with.
And.
And it sounds like you've been in.
In the various web world.
Yep.
So we're using the platformcalled WordPress.
Yep.
And we're using the SEO toolinside WordPress, which is called
(10:38):
Rank Math.
There's another one called Yoast.
They're both fantastic.
Anyway, so there's littlegrades for each individual directory
listing.
So if you go in the backsideand you're unlucky American, we can
either make sure there's extrakeywords in there and push the score
up inside our own site to helpher be found on our platform as well
(11:01):
as by Google, or we don't doany SEO in the listing.
And my team just kind of wentgangbusters and they started adding
all kinds of SEO in all thelistings possible.
So most all of the listings,even if they're free and they don't
even realize they're onCowgirl Biz, if you're searching
on Google, oftentimes they'llcome up.
In fact, Stacy, at LuckyMarriage Americans said, can you
(11:22):
turn off my SEO?
Because I think I should comeup when people search for me before
the listing on Cowgirl Biz formy business.
So, anyway, it's kind of humorous.
It's true, though.
That does happen.
I know we've been around.
The Horse Radio Network's beenaround so long that you search podcasts
and we come up, you know,sometimes if you're searching for
(11:42):
a specific one, we come upahead of them, you know, because.
Just because.
And that does have a lot to dowith SEO, too, is length and, you
know, all of that.
As you know, there's a tonthat goes into it.
So.
So what's the advantage tosomebody being on the directory?
Obviously, the advantage isyou're not left off the directory.
Right.
You're there.
So when somebody does searchand do you have any idea what percentage
(12:05):
of your visitors are consumersas opposed to brands?
So this was the your questiona few minutes ago about B2C versus
B2B.
And it is a constant challenge.
So all along inside theFacebook group, obviously we're B2B
in the directory, we focusedon both B2B businesses as well as
(12:28):
B2C businesses.
So if you were selling leatherhandbags, if you're selling cowgirl
jewelry, if you're sellingwestern wear, if you're selling home
decor and you have a businessthat you founded, you know, in the
industry, what we realized iswe wanted to target the businesses.
(12:50):
So we're still B2B but wewanted to target the businesses that
were B2C if that makes sense.
Yeah.
So we, during the course ofJanuary through most recently, I'd
say January through May, wewere really, really super focused
on helping the what I call themakers or artisans, if they're an
artist, if they were makingleather handbags, if they were making
(13:14):
jewelry, if they were anythingthat they were trying to do to build
their business to sell to a consumer.
We were going, we werebuilding what we called the Wear
Cowgirl Shop show andattempting to build a consumer based
audience to showcase thesebrands to the consumers.
(13:34):
And I don't know if youfollowed any of the boutiques in
the industry that are doingFacebook lives on their own Facebook
and many of them have theirown Facebook groups and they're doing
really well with those groups.
Anyway, so I had collected myfavorite Facebook lives and I thought,
well, you know, let's trysomething where we take, we have
the business send us theirproducts to my co host for the werecowgirl
(13:58):
shop show.
Let me backtrack for that.
Was Ms.
Tori Boye who is Ms.
Rodeo Wisconsin 2024.
I met her inside the groupjust before last November when she
actually went to Miss RodeoAmerica and competed.
What a fantastic, amazingstory to follow.
Anyway, so I talked to her atthe end of last year and asked her
(14:18):
if she would come on board asa team member and help us build the
Where Cowgirl Shop Show.
She does all of our social media.
She does a fantastic job.
And then she connected us withFaith who is a Western influencer
with 55,000 followers on herInstagram called Ranchy Rapunzel.
(14:38):
So Faith was our other co host.
They're both fantastic youngladies and we did a series of six
weeks, they're all on ourYouTube where we showcased the brands
that shipped their products toTori in Wisconsin or to Faith.
And both of those ladieshelped us showcase their products.
We had Easter basket we puttogether related to the young buckaroos,
(15:02):
the families that have theyoung kids.
We have a lot of authors inour group as well as jewelry and
western wear for kids in ourgroup, the businesses that run those.
So we did an Easter basket.
We did a really fun Mother'sDay where we showcased the handbags
and things like that.
Anyway, to answer your storyor to your question, sorry, building
(15:23):
a consumer base is kind of difficult.
Yeah, that's why I questionedthat because there's a difference
there between the B2B and B2Cand it's tough to do both.
You Know, it takes time.
B2C obviously is the harderone, right?
Because B2B, usually you havepeople that are interested in, you
know, in getting the job done,but B2C, you have to convince them
why they should go there inthe first place.
(15:43):
So that's why I wasquestioning that, because it is a
tougher road, it's a tougher haul.
So what, you know, you've gotthese people that are in there, they're
motivated.
What was the one thing thatyou think drives engagement?
What is the thing that drivesthe engagement with your members?
I'm going to go with yourmembers as opposed to consumers at
this point.
(16:04):
You know, what motivates themand what drives their engagement
to be engaged with you, toreally want to participate in this.
Have they seen results?
You know what, what drivesthat motivation?
So at the beginning of theFacebook group, I was very involved,
I would say I was veryinvolved on a day to day basis, almost
posting daily from Septemberall the way till the end of 2020.
(16:26):
And you have to be right atthe beginning because it's.
Nothing's going to happenunless you drive it.
At the beginning, I was having fun.
I mean, it was, it was whatpodcasts you.
But that's true of anyFacebook group.
So if you're going to startone for your store, for your business,
you got to be that.
You got to be in therecreating the engagement.
You're creating the engagement.
After a while it takes overand you don't have to worry about
it anymore.
That's probably where for us,it took almost a year for that to
(16:49):
happen.
Yeah, we were very fortunate.
We saw engagement very fast.
And I spoke to some, not inthe western industry, but some Facebook
group gurus, so to speak, andthey were like, oh man, what.
What are you doing in that group?
Because whatever you're doingis quite impressive.
So here's the engagement wasprimarily things I wanted to learn
(17:13):
or things I thought I couldshare and teach.
So there would be a questionabout, you know, what business books
are they reading?
Sometimes we would go down thepersonal side.
What are you reading for funto get out of the business brain?
Where are you going to do ashow or, you know, are you selling
(17:34):
online?
Are you selling at a show or,you know, how are you selling?
We had members in there thatcame in and showcased what they were
going to be showing at the nfr.
We have a lot of successfulmembers in there.
We also have a lot of newbiesthat are trying to figure out, you
know, what to do.
And they want to Build a business.
(17:55):
So the engagement was in largepart what attracts me to learn about
business.
And it's all over the board.
It could be branding, it couldbe colors, it could be mood boards,
it could be SEO, it could bekeywords, it could be.
I asked, I had a vision atsome point because there was a lot
of questions about how do wefind mentors in this industry.
(18:17):
We really have a mentor helpme in, in our businesses.
And so then we posed aquestion of what if we could do something
kind of like, kind of likeshark tank or kind of like bar rescue,
like take a brand and do a makeover.
And so we're just now havingsome fun with starting some of that
(18:38):
content.
So the Facebook groupengagement has been fairly low, I
would say, for the last twomonths because Cowgirl Biz has decided
to rebrand to focus on helpingthese small and medium sized, particularly
B2C businesses that areactually selling product.
They can sell services too,but primarily selling a product,
(19:00):
helping them with theirwebsites, helping them learn how
to sell specifically with ecommerce and the tools that can be
used related to that in SEO.
So the group engagement isgoing to shift dramatically.
And I keep telling the group,I'll be back here soon, I'll be back
with all kinds of new fun content.
(19:22):
And that will be starting soon.
And then the engagement, we'llsee a completely different type of
communication and thingshappening this summer, I suspect,
as we really hone in on thethings that they could be doing.
I'm glad to see you're doingthe SEO academy, because SEO is something
that obviously there's a lotof people out there that claim to
(19:44):
be SEO experts from India and,you know, across the pond and everywhere
in the world, and you getdozens of emails and a lot of them
are scams.
A lot of them are just, youknow, they're just fly by night.
Plus, you know what I'vealways told everybody and people
outside our industry, thehorse world, don't believe it when
I say this, but everybody inthe horse world knows horse people
(20:06):
are different.
We're a different group.
We have to be treated as adifferent group.
You know, we, we thinkdifferently, we act differently,
we're addicted to what we do.
Right.
It's the reason that my showshave done so well is, is they're
addicted.
They want to consume allthings horse and that's it.
They're not really interestedin anything else.
So.
And you know, when it comes toSEO, you have to understand that
(20:26):
when you're going in the horse world.
So I'm glad that there'ssomebody like you out there that's
going to take them down theright path as opposed to, I'm going
to, you know, as opposed tosomebody that's doing SEO for everybody.
And I'm going to do the samedo with my motorcycle people.
Well, we're different and Ican say that to them.
They don't get it right.
People outside our industrydon't get it.
So with that in mind, I knowyou offer courses.
(20:50):
How does that work for an SEO,of course, Search engine optimization.
It's helping you do better inthe rankings on Google, basically.
So how do you run your academy?
If I sign up, what happens?
Before I answer that, let megive just a tiny bit more background
on the subject of SEO and keywords.
And one of the things over thecourse of the last five years as
(21:13):
I have dabbled in different ecommerce brands and built different
websites, I've built a bigcommerce website which is very similar
to Shopify.
I've built on the WordPressplatform and the WooCommerce.
And so I'm familiar with thoseshopping carts.
And we've also, those arequestions we ask inside the group
all the time.
Are you on Shopify or what areyou using?
What do you like about it, et cetera.
(21:33):
Anyway, the huge epiphany thatwas kind of like, oh man, I wish
I had understood this when Istarted that business five years
ago was SEO.
And, and the challenge is,because it's almost like Greek, it's
like when people hear it,they're like, I don't want to, I
don't want anything to do with it.
(21:54):
I don't know what it is.
And so the epiphany was this,wow, think about when you were, when
were you last on Google andwhat did you type in the search bar?
And we've been asking thatquestion in the group.
And then I ask them, okay,think about now.
If you were one of yourcustomers trying to find you, what
(22:15):
would they be typing in Google?
And so the epiphany starts togo on.
And then I tell them, okay,let me look up that keyword for you
and tell you, is that keywordhave any search volume or does another
way have search volume?
So for example, I forget,let's see, one of the words was brand
recognition.
(22:35):
Another word was horse hair.
Jewelry.
Jewelry.
And I think the horsehairjewelry surprisingly had 1300 searches
a month and actually has whatwe call keyword difficulty of easy
meaning.
You could actually rank for that.
And then here's another crazy story.
A Couple weeks ago, we weredriving through the territory of
(22:59):
Cavenders and I.
I hate to admit this, but Ihave not yet been to Cavenders.
One day I will.
Anyway, I love watching themmagazines on their Instagram and
all that fun stuff, but Ihaven't been there.
So I'm like, I'm going to pullup their SEO.
So I'm looking at their SEOand they're doing a fantastic job.
Fantastic job.
(23:19):
But I'm like, oh, my gosh,there's a keyword in there that has
30,000 searches that you couldliterally rank on Google.
It's called Keyword Difficultyof easy.
Under 5.
You could rank so fast.
And I'm like, if only.
Like, I almost think we shouldstart in the cowgirl biz world.
A incubator, so to speak.
(23:40):
Like, if you need a businessand you don't know what you want
to do yet, I can tell you thekeywords that are being searched
that no one's not.
That no one is, you know,providing the solution for.
But there could be businessesstarted simply in our industry because
the keyword people are outthere looking for it and they must
not either be finding it orthere's not very many that are providing
(24:02):
it.
Anyway, that's a side story.
So, okay, so back to the question.
What is in the SEO Academy?
So on our site, calculatorgirlbiz.com we are just launching,
we call it Summer School of SEO.
It started June 2nd.
Every day, or almost everyday, there is an email that goes
out with one SEO tip in it.
(24:24):
I missed a few last weekbecause as you can tell, I'm a little
bit recovering from a coldlike the.
Rest of the country lately.
Anyway, so.
Yes.
So SEO Academy is on ourhomepage, it's on the main menu,
and there's three things atthe top.
We kicked off our.
I'm going to show this forthose of you watching.
We kicked off summer schoolwith what we're calling the Boot
(24:45):
Scootin SEO Bingo Card.
This was a bingo card that wascreated by one of our group members
as at the beginning of theyear in 2025.
She did it as a visionaryboard exercise.
So she had everything blankand she suggested fill it in with
your goals for your year andthen use it to go back and look at
(25:06):
your what you're trying toachieve this year.
So I was like, oh, I love that idea.
I'm going to take this ideaand we're going to build SEO Bingo.
So there are things on herelike if you just did five I don't
care if you do that one, thatone, that one, or that one.
We've designed this to be theeasy, quick wins, as well as to raise
(25:28):
awareness on the things thatyou could be doing.
So it's simple.
Build one quality.
Well, actually, that one's harder.
Build one quality Backlink.
We're going to study thatlater in June.
That's a little more difficult.
Identify your top five SEOkeywords Research new keywords.
Optimize one ProductDescription Add alt text to a product
(25:49):
image Anyway, this is underthe SEO Academy.
It's free.
You can download it.
It's a great way to getstarted in the process.
The other thing under SEOAcademy is a free SEO audit.
We just found this tool andit's fantastic.
And as you can see, CowgirlBiz only scored C, so we've got some
work to do too.
But this is a free report thatyou can run from our website under
(26:14):
SEO Academy.
You go in there, you plug inyour URL and in less than two minutes
you get this fantastic reportthat guides you through.
Just as an example, you needto add alt text all attributes to
all images.
That is something that we needto fix on.
As you can imagine, we have alot of images because by the way.
That'S the one thing I hatedsince I started building websites
(26:38):
20 years ago was the altimage, the alt tags on images.
I just hated that for some reason.
I don't know, it just drove me nuts.
It's easier to do now than itwas then though too.
So do I have to pay for the academy?
Sorry, one second.
There isn't an officialcourse, so to speak, although we
do envision some courses thatyou'll be able to purchase.
(26:59):
We have one business.
I've got to tell you aboutthis business because she's incredible
and she's coming on to help usbuild some of those courses.
She's a jewelry business inour world, in our western industry
and she had her website redoneabout a year ago and purposely had
selected a company.
It wasn't us because weweren't doing that at the time, but
(27:21):
we are working to do somewebsites now to help put in the SEO
at the same time as rebuilding them.
Anyway, she had her websiteredone and she started putting, she
had them put the initial SEOin and then she decided to teach
herself just a couple things.
That, that one you justmentioned, the alt text.
As simple as that is, we allhate it.
(27:44):
And she has, she has a lessthan five minute little trick that
she does once a month and shetaught herself how to do this.
And she's going to be sharingwith our audience and whoever wants
to learn it.
She took herself from 10kmonths 5 months ago and just had
last month in May, over$100,000 revenue month.
(28:04):
Wow.
Simply.
Well, she's doing a lot of things.
She has a Facebook group, shedoes Facebook Live sales, all that.
But she really says, she goes,Kim, I spent $50 on a Facebook ad.
I got a thousand clicks.
They still go to Google, typein my business, search for me, then
come to my site.
And then the conversion whenthey actually make the sale is coming
(28:27):
from Google.
So that's why she is.
So she, she's going to be funto learn from.
And she will be one of ourcourse experts that will be teaching
this summer as well.
Gotcha.
So, so what would you recommend?
If somebody's listening now,they have a store, they have an online
presence whether they sellonline or not.
Right.
I mean, you still, if you havea store and you're not selling online,
(28:49):
people have to find you still, right.
When they're coming to Ocalaand search tax shops.
We happen to be lucky here.
We have a plethora of taxshops in Ocala.
You probably, there's 10within a half an hour, maybe more
within a half an hour of me.
And if I search that, youstill want to be first because I'm
not going to the second page.
Think about that too, everybody.
(29:09):
When's the last time youlooked at a second page of a search?
True.
Very true.
Probably.
I don't know what the lateststat is, but it's got to be less
than 5% of people go to asecond page.
We just don't.
So if we don't see it on thefirst page, if you're not on the
first page, they're not goingto find you.
They're just not.
It's just the way it is.
So SEO is something that wehaven't talked about a lot on this
show, but it's probably themost important thing you're going
(29:30):
to do for your web presence.
And it changes all the time.
And the criteria what Googlelooks at over the years.
When I started this back intheir 90s, it's changed 20 times
since then.
And it takes somebody.
You have to learn from peoplewho know what they're doing because
it does change all the time.
And they're the ones keepingup on it.
And you're going to spend allyour time trying to figure that out.
(29:53):
So getting help from somebodylike you.
I like the idea of actuallyhaving classes too.
And I'm on here for the summer school.
You know, I think that's agreat idea.
And I think the emails is aneasy way to digest that.
So first thing you would tellthem to do is go sign up for summer
school in the bingo, right?
Yeah, start with bingo.
Start with summer school.
That gets you on our email list.
And then as we begin tointroduce the courses like I said
(30:15):
we had hoped to.
Unfortunately, that beautifulbusiness I just spoke about and I'm
not sharing her name yet, wasalso under the weather last week
along with myself.
So we were a little delayed ingetting some of our new fun content
that will be coming.
So just make.
As long as you're on our emaillist, you'll be hearing about it.
And.
And then as we introduce thecourses and as we introduce the other
(30:37):
things that we can help youwith, we are, we're going to design
our summer school or continueto design it around the DIYer who
wants to learn just enough ofthe tips.
Just enough of the tips tomake a huge.
They can make a hugedifference in a short amount of time
doing it themselves.
We also love keyword andkeyword research.
(30:58):
I personally, that's one of myfavorite things to do so.
Which is all part of it.
I mean, that's a big part of it.
Actually.
We just introduced today onour shop, which is also under the
keyword.
Sorry.
Under the SEO Academy on ourcowgirlbiz.com you can find two keyword
packages that we designed thatI wanted to share today.
(31:21):
One of them is the get startedor Kickstarter keyword package for
$297.
We will research yourbusiness, your competitors will identify
those keywords that are worthfocusing on.
And then we also have one thatis priced at 497 that will get you
more keywords and we can gointo more depth on that as well.
(31:41):
So that is for those that wanta little bit of help.
If we, if we can help you findyour keywords and know what to focus
on, and then we'll teach youwhere to put them and what to do
with them, we think that willmake a huge difference for many of
these businesses.
And we do have a very specialWESA coupon code of 20% off either
of those two packages.
What's the code?
(32:03):
The code is WESA.
Okay.
I gotta tell you, my brother'sin the sign business.
He has been forever.
So.
And online signs, he doesn'thave a physical store, doesn't have
brick and mortar, and he spenta lot more money than that, like
probably over the years, tensof thousands of dollars for his keyword
or for his keyword researchpeople and his SEO people.
(32:23):
And that increased hisbusiness tenfold.
So, you know, spending 250 or$500 on that is nothing compared.
And you got somebody thatunderstands our world, which is again,
is different.
We're a different world.
So that's nothing.
And it'll pay off 100%.
(32:43):
I mean, it's just going to be.
Or more.
It's so important.
So one of the most importantthings you're going to do for your
online business, if youhaven't done it yet, you should have
been doing it a while ago whenyou started, actually.
But it'll definitely pay off.
So I find that@cowgirlbiz.comand I just went to the SEO Academy
(33:03):
page and that's where I foundall of those things from summer school
to the website audit tokeyword research, both of those packages
right there.
So check those out.
Don't forget to use the coupon code.
WESA at checkout.
And that drops at 20%, you said?
Yes.
Okay, good.
That's great.
I appreciate you doing thatfor, for our, for our people.
What, what would you leavethem as far as the thoughts on SEO?
(33:28):
I'm gonna bug you to share twomore quick things and then we'll
do the leaving.
First off, I wouldn't be heretoday if it wasn't for Laura.
What a beautiful lady,beautiful businesswoman.
I got acquainted with her inour group.
In fact, it was actually last,I want to say December, that Caitlin
Claas, who is a business ownerthat does hat burning out of Illinois.
(33:52):
Her company is calledWildflowers and Barley.
And she said, I'm going to goto the Dallas Market center and I'm
going to exhibit.
Does anyone have any, can yougive me any help?
And Laura responded verydetailed, gave her all kinds of tidbits.
So here we come.
Fast forward to this last, Ithink it was April or May.
(34:13):
We did a get acquainted withWESA and get acquainted with how
to sell wholesale.
Laura did a fantastic jobexplaining all of that.
And the reason I wanted toshare that is both to thank her but
also to say she's going to doWESA Part 2 this Wednesday on June
18th.
Oh great.
She is going to.
(34:34):
We, we interviewed Lauramyself, interviewed another business
that you'll hear more about on Wednesday.
That is one additional WESA newbie.
So you've got Wildflowers andBarley that is now going to WESA
in August.
Their first WESA and then thisother newbie business signed up.
They are brand spanking newand they're doing a really fun job
(34:56):
with what they're doing.
But I'm not going to sharethat here.
That'll be on Wednesday.
Anyway.
So Laura is going to answerall her questions, tell you more
about going to your firstwesa, what you need to know.
And I just want to say, if wedo have any newbies watching this
or want to learn more, be sureto join in on Wednesday.
How do they find it?
If they go on our Instagram orFacebook, they'll see the zoom link
(35:18):
for the WESA workshop numbertwo Q&A workshop.
That's a fantastic idea.
Because, you know, I've beengoing, I've probably been to about
40 of these over the years,and I always, I always can tell the
newbies when you're there.
Right.
And we used to do this thingwhere we would kind of take wagers
on who was going to be thereat the next one and who's going to
be out of business becausethey didn't know what they were doing
(35:40):
at the trade show.
You're spending all that moneyto go.
It's not.
It's not inexpensive to go.
Right.
Between the travel and all ofthat, everything adds up.
I love this idea because thereare things that you can do to make
yourself very successful, andone of them is not sitting there
on your phone the whole timeand not looking up.
I mean, that's got to be thefirst thing you learn, I hope, in
(36:00):
your class, because that's thething that drives me crazy the most.
But I love this idea.
I don't know why somebodyhasn't done it sooner, to be honest.
Yeah.
So it's free and it'sinformation and it's so fantastic.
Even though I have not yetbeen to West, I'm hoping to get there
this August with wildflowers.
Oh, you better.
You better get there.
Come shake your hand.
(36:20):
Anyway, I have not exhibitedthere, but in my previous life, I
did exhibit at a wholesaleshow in the textile and quilting
industry.
And it is.
There's so much to learn.
And that's why I'm as excitedto partner up with Laura and have
her teach the WESA side ofthings because I think it's going
to be so fun and valuable for everybody.
And then one last quick thingis the beauty of entrepreneurship
(36:44):
and collaboration is that we.
And Glenn, I've really enjoyed.
I've gone back and listened toseveral of your podcasts.
I would love to hear moreabout your performing history and
all the fun that you had doing that.
Anyway, some of the thingsthat you've shared in your recent
podcast about having fun andthe importance of making sure that
(37:05):
fun is a piece of your business.
Otherwise it's not fun.
Then it just becomes a job.
And when your own businessbecomes a job, you're done.
Yep.
Yep.
I was able to reconnect with alongtime website designer.
Her name is Lindsay and crazyenough she resides in Las Vegas,
(37:28):
but she herself is not a cowgirl.
But she did go to the NFR forfirst ever NFR this last December
and that's when we startedtalking and I said, lindsay, I've
got these cowgirlentrepreneurs and they need some
really beautiful websites.
So she's like, I gotcha.
She has created three amazingShopify themes.
This is a website designerthat knows Shopify in inside and
(37:51):
out.
She also knows Woocommerceinside and out and she has created
for the western industry aShopify theme that is cowgirl.
There's three of them.
There's cowgirl charm, there's saddle.
Saddle something other one.
Anyway, if you go undercowgirl biz.com and you go under
the Create new creativeCowgirl Biz Creative under there
(38:13):
under brand makeovers down atthe bottom you can see see the link
to find those Shopify themesfor $135.
These are built for cowgirlbusinesses, but more importantly,
they're built by a extremelytalented website designer that knows
Shopify.
We had one business that justthat bought it and 24 hours later,
(38:37):
her site was amazing and weare starting to showcase.
She'll be on our.
You'll spend.
If you're going to build yourown, you'll spend thousands of dollars,
not $135.
So that's one more thing wewanted to share that we're working
to bring to the industry issome Shopify themes that make it
super easy to up level yourbrand and then the SEO component
(39:00):
that goes with it.
Yeah, I mean, and what's theone thing that we all tend to neglect
our website?
Right?
I mean, it's true.
We're all creatures of habit.
I mean, you know, we're allthat way.
So I love this and they'revery nice and I would tell you if
I didn't think they were so.
Yes, you would.
Yeah.
You know that.
I appreciate that.
I appreciate that honesty.
(39:20):
That's fantastic.
No, I think they're great andit would save you a lot of money
just doing it that way, you know.
Well, this is great.
I think what you're doing forthe industry is good.
We all, you know, I wastalking to Sophia, who, who is the
one that sets all these up forwesa, and she's.
She's my friend for years andyears and years, and we do the podcast
together and all of that.
You know, we are in anindustry that tends to want to help
(39:42):
each other, you know, and Ithink that's why your Facebook group
worked, because we're all init together.
Even if you're competitors,you're not really.
Right.
You're attracting a lot oftimes different customers.
But we're all in the same kindof business together.
And we're fortunately in anindustry that, for the most part,
does want to help each other.
And that's, you know, that oldsaying about, you know, about us
(40:05):
all rising together or we'reall going to sink or whatever it
is.
I even forget what the quoteis, but it's true, you know, and
right now it's tough.
Right now, more than ever,it's tough.
And you're hearing it fromyour people, I'm sure.
This is a weird year.
It's a weird year for retail.
It's a weird year for.
Really weird year for wholesale.
Right?
So, I mean, it's just a weird year.
And we have to all.
(40:27):
We're all dealing with it together.
And having.
Having friends that aredealing with what you're dealing
with and learning from themand how they've overcome some of
it is the way we're all goingto get through.
You're not going to do a yearlike this by yourself, out in a little
silo in the middle of nowhere,not talking to anybody.
It's just not going to happen.
It's true in the podcastingworld, too.
I have a lot of podcasting friends.
(40:48):
Yeah, we're basicallycompeting against each other, but
we're all learning from eachother, too, and we're all going to
make it if we help each other.
And that's what I love aboutwhat you're doing, is because you
are helping each other.
That's what it's all about.
You're not going to do this alone.
It's too tough right now.
You need help.
We just need friends that aredoing it, too, that we can talk to.
(41:09):
It's hard enough being abusiness owner.
It's just hard enough.
We don't need to make it harder.
It's tough.
It always has been.
But I think right now it'stougher than it ever has been.
I think by helping each other,we'll get through It.
Well, and we're also encouraging.
I mean, I remember lastsummer, again, building my own brand
(41:31):
and then also trying, youknow, learning Facebook ads and Google
Ads and all that fun stuff,which we, we will be working to bring
that to our audience here inthe industry.
Well, good, because you canwaste a lot of money doing that.
Wrong.
Anyway, in the process ofdoing all that, I learned last summer
that, you know, summer is just slow.
So I'm like, okay, ladies,we're doing SEO.
(41:53):
Let's, let's use our slow time.
Let's, let's do the thingsthat we don't have time to do when
things are hopping like thefall and Christmas.
And by doing, you know this,if you do spend some time on SEO
and learning and doing just afew little things, it takes time.
It's not something you'll see.
You know, you're not likely tosee traffic within a week or two.
(42:13):
It's probably going to be amonth, probably going to be three
months, to be honest.
So that's my suggestion.
Use your June, July, August,those slower summer months, learn
some SEO, get it in your site,and let's rock and roll this fall
and Christmas.
It will work by Christmas ifyou do it now.
You know, we always said 60 to90 days, so that's right in there
(42:34):
with what you're saying.
But do it now.
Don't wait till November.
It's not going to work rightif you want it for Christmas.
So I agree totally.
So again, the website iscowgirlbiz.com and.
Look at the very first thingon the top menu called the SEO Academy
and that'll get you started.
Thank you for joining us.
(42:55):
We really appreciate it.
You know, if you want to findout more, head on over there.
I think SEO is so importantand we want to thank everybody for
hanging out with us here atthe Retail Roundup to watch these,
you can go to a number ofdifferent places.
WESA trade show, YouTube channel.
You can also find the audioversion at the Wisdom by WESA Podcast
feed.
(43:15):
Their podcast has changedrecently and has some new hosts that
you're going to want to checkout over there.
If you haven't given that atry in a long time, check that out.
Check.
Basically, and you do want togo to Retail Roundup on the Facebook
page.
Definitely go over there.
If you want to hear more ofthe silliness that I do, head over
to Horse in the Morning onyour podcast feed, where they're
five days a week.
We had a very silly show thismorning and had a lot of fun with
(43:38):
that.
So if you want just a littleentertainment in your mornings, we're
kind of like the morning driveradio show for the horse world.
We don't take ourselves tooseriously, but we learn about stuff
and it's just a lot of fun.
A lot of tack shops actuallyplay it over their loudspeakers in
the tack shop in the morning.
So you can, you can do that,too, if you'd like.
A lot of people play it in the barns.
So that's where you can find me.
(43:59):
And you can subscribe toWisdom by Wes on any podcast player.
So check that out today.
We'll be back next Monday withanother show for you.
Thanks again, Kim.
Appreciate it.
Thank you very much, Glenn.
Thanks for having me.
Foreign.
You are listening to the HorseRadio Network, part of the Equine
Network family.
Well, hi everybody.
This is Glenn the Geek.
Back with you, founder of theHorse Radio Network and host of Horses
in the Morning, the dailypodcast for the last 15 years.
We welcome you now to the WESARetail Roundup.
(00:20):
The Retail Roundup is your goto virtual hub for all things retail.
Join panel discussions, learnfrom webinars, share your thoughts,
ask questions and connect withyour community.
And you do that on the RetailRoundup Facebook group.
Search for Retail Roundup andFacebook and join there.
You can join in theconversation, you can see what's
coming up next.
(00:41):
They do a lot of goodinformation over at WESA for retailers
and manufacturers for that matter.
So check it out over there.
Today's conversation divesinto how Cowgirl Biz supports Western
retail brands by nurturingcommunity, expanding reach and growing
with heart.
We'll uncover the story,strategy and spirit behind this growing
(01:01):
movement.
From curated directories overhands on training to community connection.
I really love this storybecause it really went from a Facebook
page into a business and Ilove when that kind of stuff happens
organically.
And we're joined by Kim, who'sthe visionary founder of Cowgirl
Biz, a digital platform thatcurates a nationwide directory of
over 1200 cowgirl owned businesses.
(01:24):
First of all, Kim, I didn'teven realize there were that many,
to be honest.
So I'm glad you've been ableto round them all up.
Kim launched the brand out ofthe Facebook group and we're going
to find out how that happenedand what the goal is for the.
But first, what is Cowgirl Biz?
What was the Facebook group?
All right.
Hi everyone, my name is Kim.
I'm so happy to be here.
It's been a lot of funpreparing for today's interview.
(01:47):
I keep calling it podcastinterview because I am new to the
western industry.
Even though we've raised ourkids in the western industry, I did
not grow up on the back of ahorse or at the rodeo, but it is
the lifestyle that my family adores.
We have two adult children.
Our son is 30, our daughter is 26.
They've both been aroundhorses their entire life.
(02:09):
And anyway, that's a littlebit of my background, but I, I last
year about this exact sametime, I was working on a personal
brand with my daughter and itwas called Saltsy and it was for
coastal cowgirls.
But we weren't doing thetraditional apparel that you find
in the industry.
We were working on a homedecor brand.
(02:31):
So so what happened, Glenn, isI said, I gotta start meeting some
cowgirl entrepreneurs tocollaborate with.
I love collaborating.
I love learning about, youknow, who's working on what and what
unique things are being created.
So we did a very, very smallChristmas in Cowgirl Christmas in
July event as part of theSaltsy brand and got acquainted with
(02:54):
Lucky American, who makeshorseshoe gifts in our industry,
along with a couple others.
And out of that, she said, youknow, is really interesting to be
able to collaborate with other businesses.
And so I was sitting at homein our Colorado mountain home on
the beginning weekend of September.
And if you've been out here inColorado during that timeframe, the
(03:18):
Aspens are just starting to turn.
It's gorgeous.
We're up above, like 9,000ft.
So we're right at the top ofthe mountain.
Anyway, so I'm like, ah, youknow what?
I think I'll start a Facebook group.
So I'm like, okay, well, whatshould we call it?
Well, let's call it CowgirlEntrepreneurs and Innovators.
I happen to be very creative.
I like to dabble in all thingse commerce and business.
(03:42):
My vision for the Facebookgroup was collaboration first and
foremost, and then secondarilywas going to be all about how can
we help each other with our businesses.
What happened is I did get alittle kick from our Facebook ads
that were running at the time.
But seriously, it was like $5a day for maybe the first month.
(04:02):
And that group just took off.
And I think we were.
I don't have the metrics infront of me, but we went to a thousand,
we went to 2,000, we went to4,000, we went to 8,000, and we kind
of tabled out right around the10,000 because the group got.
It kind of took a little bitof a life of its own as what is.
What happens in these Facebook groups.
But here's the beginning ofcowgirl biz.
(04:24):
So at the very, verybeginning, in fact, in fact, if you
go back to search for.
Our first giveaway in theFacebook group was, why do you love
being a cowgirl?
Why do you love being an entrepreneur?
And funny enough, I found thebook by Gay Gaddis called Cowgirl
Power.
And she has some beautifulhistory in the book with the National
(04:47):
Cowgirl Museum.
She's got some fantasticcowgirl stories.
She talks all about business.
Anyway, I have not yet mether, but that was the beginning giveaway
that we did inside theFacebook group.
And we had people sharingtheir business tips, and they got
to get acquainted andcollaborate that way.
So then if you're familiarwith, well, you guys have a Facebook
(05:09):
group too.
So there you get to ask threequestions on the entrance into the
Facebook group.
And so way back at thebeginning, it was questions like,
what are your business challenges?
And how can we help you?
What would you like to learn?
Do you want to join our email?
Something along those lines.
We didn't even really have anemail at the time.
(05:31):
What happened is, as they werecoming into the group, I would read
one answer and it said, Ireally wish I could find someone
that does insurance in the industry.
And then the next one was, Ireally wish I could find an accountant
in the industry.
And then the next one was, Ireally need to find some fencing
for my ranch.
(05:52):
And I'm watching Kim's lightbulbs for going off.
Well, as the businesses werecoming in, I'm like, wait a second,
10 people ago was the one thatthis one needs to meet.
So I'm like, how am I evergoing to get these people to meet?
So I had done a directory longtime ago in the creative world, we
(06:13):
won't even go into that, butI'm like, oh, we're going to do another
directory.
So I got hooked up with aprogrammer and I was told, well,
first of all, the directoryperson that I had gone, the programmer
I had gone to, she said, it'sgoing to be three months until we
can get the director.
I said, no, no, we've gotboom, boom.
We're going.
We got to have this done inless than a month.
(06:36):
I found the domain crazy enough.
Cowgirl biz was available.
All the social media handleswere available.
I said, we're doing itcowgirlbiz.com and that is going
to be our directory forcowgirl businesses.
Was it meant to be B2B or B2C?
Well, that is a fantastic question.
It originated as B2B and B2C.
(06:57):
Okay, but what's happened?
Fast forward to now, andthere's a lot of history in the middle
there.
But what has happened is Irealized that I need to focus on
what I enjoy the Most, whichis B2C.
Well, I'm B2B in the cowgirlbusiness, but I, as a business want
to help those that are in theindustry that are selling to consumers,
(07:19):
if that makes sense.
So what your target was wasconsumers who are looking to buy
something right from thewestern world and they can search
for it easily on your site,which is, by the way, very well done.
Whoever you ended up hiringdid a good job because I'm a little
familiar with that stuff.
So I was impressed.
Thank you.
Thank you.
Yeah, she did do a great job.
It does work.
(07:40):
It does work.
So you know, when you wentfrom doing, was it difficult to get
the businesses to come overand did you just advertise in your
group and do you charge themto be on there?
That's the other question.
So the directory had afoundation of.
We always wanted to have afree offering.
So there's a free offering.
(08:00):
And then at the time we hadwhat we called the Rodeo Queen offering
and this was last fall.
So for $99 you could upgradeand you could get featured on our
social channels and we woulddo those kind of features.
The directory has since likeagain, fast forward to here we are
in the summer of 2025.
It is the foundation of whatwe're doing now, but it is not our
(08:25):
front facing opportunity.
What we realized as we werelistening to the businesses in the
group, then we started doingeducational sessions.
We had a, how.
We had a Black Friday sessionway back in last November.
Then we did what we called theRodeo course where we started teaching
SEO and looking at ourbusinesses websites in more detail.
(08:46):
We offered a mini SEO auditand we were getting questions like
what, what is SEO?
And then we would.
I still get the what is apodcast question.
So I mean, here we are.
There you go.
And, and then the mini SEO audits.
I would bring up my softwarethat I love for SEO analyzation and
(09:07):
I would show them that, heyyou guys, you're not paying attention
to the opportunity that SEOcan, can provide for you.
And then randomly there wouldbe the, the, and I call it a fairly
young business.
Maybe they've been in businessfive years and they were doing their
own SEO in their own way, notany traditional process.
(09:28):
Anyway, so here we areforwarding to, into the summer of
2025 and what we learned as webuilt the directory is yes, people
could come to us, they couldjoin the directory for free.
We also did a fair amount ofour own research to find the businesses
in the industry and then putthem in the directory and then offer,
(09:50):
you know, as free.
They can be in our directoryand they can be searched.
It has a GEO component, so youcan, you can, it's beautiful for
photographers.
You can actually go in ourphotography section.
You can say, I'm looking for aphotographer in Nebraska and it'll
show you which photographersare there.
There is a free component,there is a paid component.
And the other part that welearned by building this directory
(10:14):
is I have an SEO team thatI've been working with for the last
four years on other brands,primarily my own brands.
And so I tasked them with.
And.
And it sounds like you've been in.
In the various web world.
Yep.
So we're using the platformcalled WordPress.
Yep.
And we're using the SEO toolinside WordPress, which is called
(10:38):
Rank Math.
There's another one called Yoast.
They're both fantastic.
Anyway, so there's littlegrades for each individual directory
listing.
So if you go in the backsideand you're unlucky American, we can
either make sure there's extrakeywords in there and push the score
up inside our own site to helpher be found on our platform as well
(11:01):
as by Google, or we don't doany SEO in the listing.
And my team just kind of wentgangbusters and they started adding
all kinds of SEO in all thelistings possible.
So most all of the listings,even if they're free and they don't
even realize they're onCowgirl Biz, if you're searching
on Google, oftentimes they'llcome up.
In fact, Stacy, at LuckyMarriage Americans said, can you
(11:22):
turn off my SEO?
Because I think I should comeup when people search for me before
the listing on Cowgirl Biz formy business.
So, anyway, it's kind of humorous.
It's true, though.
That does happen.
I know we've been around.
The Horse Radio Network's beenaround so long that you search podcasts
and we come up, you know,sometimes if you're searching for
(11:42):
a specific one, we come upahead of them, you know, because.
Just because.
And that does have a lot to dowith SEO, too, is length and, you
know, all of that.
As you know, there's a tonthat goes into it.
So.
So what's the advantage tosomebody being on the directory?
Obviously, the advantage isyou're not left off the directory.
Right.
You're there.
So when somebody does searchand do you have any idea what percentage
(12:05):
of your visitors are consumersas opposed to brands?
So this was the your questiona few minutes ago about B2C versus
B2B.
And it is a constant challenge.
So all along inside theFacebook group, obviously we're B2B
in the directory, we focusedon both B2B businesses as well as
(12:28):
B2C businesses.
So if you were selling leatherhandbags, if you're selling cowgirl
jewelry, if you're sellingwestern wear, if you're selling home
decor and you have a businessthat you founded, you know, in the
industry, what we realized iswe wanted to target the businesses.
(12:50):
So we're still B2B but wewanted to target the businesses that
were B2C if that makes sense.
Yeah.
So we, during the course ofJanuary through most recently, I'd
say January through May, wewere really, really super focused
on helping the what I call themakers or artisans, if they're an
artist, if they were makingleather handbags, if they were making
(13:14):
jewelry, if they were anythingthat they were trying to do to build
their business to sell to a consumer.
We were going, we werebuilding what we called the Wear
Cowgirl Shop show andattempting to build a consumer based
audience to showcase thesebrands to the consumers.
(13:34):
And I don't know if youfollowed any of the boutiques in
the industry that are doingFacebook lives on their own Facebook
and many of them have theirown Facebook groups and they're doing
really well with those groups.
Anyway, so I had collected myfavorite Facebook lives and I thought,
well, you know, let's trysomething where we take, we have
the business send us theirproducts to my co host for the werecowgirl
(13:58):
shop show.
Let me backtrack for that.
Was Ms.
Tori Boye who is Ms.
Rodeo Wisconsin 2024.
I met her inside the groupjust before last November when she
actually went to Miss RodeoAmerica and competed.
What a fantastic, amazingstory to follow.
Anyway, so I talked to her atthe end of last year and asked her
(14:18):
if she would come on board asa team member and help us build the
Where Cowgirl Shop Show.
She does all of our social media.
She does a fantastic job.
And then she connected us withFaith who is a Western influencer
with 55,000 followers on herInstagram called Ranchy Rapunzel.
(14:38):
So Faith was our other co host.
They're both fantastic youngladies and we did a series of six
weeks, they're all on ourYouTube where we showcased the brands
that shipped their products toTori in Wisconsin or to Faith.
And both of those ladieshelped us showcase their products.
We had Easter basket we puttogether related to the young buckaroos,
(15:02):
the families that have theyoung kids.
We have a lot of authors inour group as well as jewelry and
western wear for kids in ourgroup, the businesses that run those.
So we did an Easter basket.
We did a really fun Mother'sDay where we showcased the handbags
and things like that.
Anyway, to answer your storyor to your question, sorry, building
(15:23):
a consumer base is kind of difficult.
Yeah, that's why I questionedthat because there's a difference
there between the B2B and B2Cand it's tough to do both.
You Know, it takes time.
B2C obviously is the harderone, right?
Because B2B, usually you havepeople that are interested in, you
know, in getting the job done,but B2C, you have to convince them
why they should go there inthe first place.
(15:43):
So that's why I wasquestioning that, because it is a
tougher road, it's a tougher haul.
So what, you know, you've gotthese people that are in there, they're
motivated.
What was the one thing thatyou think drives engagement?
What is the thing that drivesthe engagement with your members?
I'm going to go with yourmembers as opposed to consumers at
this point.
(16:04):
You know, what motivates themand what drives their engagement
to be engaged with you, toreally want to participate in this.
Have they seen results?
You know what, what drivesthat motivation?
So at the beginning of theFacebook group, I was very involved,
I would say I was veryinvolved on a day to day basis, almost
posting daily from Septemberall the way till the end of 2020.
(16:26):
And you have to be right atthe beginning because it's.
Nothing's going to happenunless you drive it.
At the beginning, I was having fun.
I mean, it was, it was whatpodcasts you.
But that's true of anyFacebook group.
So if you're going to startone for your store, for your business,
you got to be that.
You got to be in therecreating the engagement.
You're creating the engagement.
After a while it takes overand you don't have to worry about
it anymore.
That's probably where for us,it took almost a year for that to
(16:49):
happen.
Yeah, we were very fortunate.
We saw engagement very fast.
And I spoke to some, not inthe western industry, but some Facebook
group gurus, so to speak, andthey were like, oh man, what.
What are you doing in that group?
Because whatever you're doingis quite impressive.
So here's the engagement wasprimarily things I wanted to learn
(17:13):
or things I thought I couldshare and teach.
So there would be a questionabout, you know, what business books
are they reading?
Sometimes we would go down thepersonal side.
What are you reading for funto get out of the business brain?
Where are you going to do ashow or, you know, are you selling
(17:34):
online?
Are you selling at a show or,you know, how are you selling?
We had members in there thatcame in and showcased what they were
going to be showing at the nfr.
We have a lot of successfulmembers in there.
We also have a lot of newbiesthat are trying to figure out, you
know, what to do.
And they want to Build a business.
(17:55):
So the engagement was in largepart what attracts me to learn about
business.
And it's all over the board.
It could be branding, it couldbe colors, it could be mood boards,
it could be SEO, it could bekeywords, it could be.
I asked, I had a vision atsome point because there was a lot
of questions about how do wefind mentors in this industry.
(18:17):
We really have a mentor helpme in, in our businesses.
And so then we posed aquestion of what if we could do something
kind of like, kind of likeshark tank or kind of like bar rescue,
like take a brand and do a makeover.
And so we're just now havingsome fun with starting some of that
(18:38):
content.
So the Facebook groupengagement has been fairly low, I
would say, for the last twomonths because Cowgirl Biz has decided
to rebrand to focus on helpingthese small and medium sized, particularly
B2C businesses that areactually selling product.
They can sell services too,but primarily selling a product,
(19:00):
helping them with theirwebsites, helping them learn how
to sell specifically with ecommerce and the tools that can be
used related to that in SEO.
So the group engagement isgoing to shift dramatically.
And I keep telling the group,I'll be back here soon, I'll be back
with all kinds of new fun content.
(19:22):
And that will be starting soon.
And then the engagement, we'llsee a completely different type of
communication and thingshappening this summer, I suspect,
as we really hone in on thethings that they could be doing.
I'm glad to see you're doingthe SEO academy, because SEO is something
that obviously there's a lotof people out there that claim to
(19:44):
be SEO experts from India and,you know, across the pond and everywhere
in the world, and you getdozens of emails and a lot of them
are scams.
A lot of them are just, youknow, they're just fly by night.
Plus, you know what I'vealways told everybody and people
outside our industry, thehorse world, don't believe it when
I say this, but everybody inthe horse world knows horse people
(20:06):
are different.
We're a different group.
We have to be treated as adifferent group.
You know, we, we thinkdifferently, we act differently,
we're addicted to what we do.
Right.
It's the reason that my showshave done so well is, is they're
addicted.
They want to consume allthings horse and that's it.
They're not really interestedin anything else.
So.
And you know, when it comes toSEO, you have to understand that
(20:26):
when you're going in the horse world.
So I'm glad that there'ssomebody like you out there that's
going to take them down theright path as opposed to, I'm going
to, you know, as opposed tosomebody that's doing SEO for everybody.
And I'm going to do the samedo with my motorcycle people.
Well, we're different and Ican say that to them.
They don't get it right.
People outside our industrydon't get it.
So with that in mind, I knowyou offer courses.
(20:50):
How does that work for an SEO,of course, Search engine optimization.
It's helping you do better inthe rankings on Google, basically.
So how do you run your academy?
If I sign up, what happens?
Before I answer that, let megive just a tiny bit more background
on the subject of SEO and keywords.
And one of the things over thecourse of the last five years as
(21:13):
I have dabbled in different ecommerce brands and built different
websites, I've built a bigcommerce website which is very similar
to Shopify.
I've built on the WordPressplatform and the WooCommerce.
And so I'm familiar with thoseshopping carts.
And we've also, those arequestions we ask inside the group
all the time.
Are you on Shopify or what areyou using?
What do you like about it, et cetera.
(21:33):
Anyway, the huge epiphany thatwas kind of like, oh man, I wish
I had understood this when Istarted that business five years
ago was SEO.
And, and the challenge is,because it's almost like Greek, it's
like when people hear it,they're like, I don't want to, I
don't want anything to do with it.
(21:54):
I don't know what it is.
And so the epiphany was this,wow, think about when you were, when
were you last on Google andwhat did you type in the search bar?
And we've been asking thatquestion in the group.
And then I ask them, okay,think about now.
If you were one of yourcustomers trying to find you, what
(22:15):
would they be typing in Google?
And so the epiphany starts togo on.
And then I tell them, okay,let me look up that keyword for you
and tell you, is that keywordhave any search volume or does another
way have search volume?
So for example, I forget,let's see, one of the words was brand
recognition.
(22:35):
Another word was horse hair.
Jewelry.
Jewelry.
And I think the horsehairjewelry surprisingly had 1300 searches
a month and actually has whatwe call keyword difficulty of easy
meaning.
You could actually rank for that.
And then here's another crazy story.
A Couple weeks ago, we weredriving through the territory of
(22:59):
Cavenders and I.
I hate to admit this, but Ihave not yet been to Cavenders.
One day I will.
Anyway, I love watching themmagazines on their Instagram and
all that fun stuff, but Ihaven't been there.
So I'm like, I'm going to pullup their SEO.
So I'm looking at their SEOand they're doing a fantastic job.
Fantastic job.
(23:19):
But I'm like, oh, my gosh,there's a keyword in there that has
30,000 searches that you couldliterally rank on Google.
It's called Keyword Difficultyof easy.
Under 5.
You could rank so fast.
And I'm like, if only.
Like, I almost think we shouldstart in the cowgirl biz world.
A incubator, so to speak.
(23:40):
Like, if you need a businessand you don't know what you want
to do yet, I can tell you thekeywords that are being searched
that no one's not.
That no one is, you know,providing the solution for.
But there could be businessesstarted simply in our industry because
the keyword people are outthere looking for it and they must
not either be finding it orthere's not very many that are providing
(24:02):
it.
Anyway, that's a side story.
So, okay, so back to the question.
What is in the SEO Academy?
So on our site, calculatorgirlbiz.com we are just launching,
we call it Summer School of SEO.
It started June 2nd.
Every day, or almost everyday, there is an email that goes
out with one SEO tip in it.
(24:24):
I missed a few last weekbecause as you can tell, I'm a little
bit recovering from a coldlike the.
Rest of the country lately.
Anyway, so.
Yes.
So SEO Academy is on ourhomepage, it's on the main menu,
and there's three things atthe top.
We kicked off our.
I'm going to show this forthose of you watching.
We kicked off summer schoolwith what we're calling the Boot
(24:45):
Scootin SEO Bingo Card.
This was a bingo card that wascreated by one of our group members
as at the beginning of theyear in 2025.
She did it as a visionaryboard exercise.
So she had everything blankand she suggested fill it in with
your goals for your year andthen use it to go back and look at
(25:06):
your what you're trying toachieve this year.
So I was like, oh, I love that idea.
I'm going to take this ideaand we're going to build SEO Bingo.
So there are things on herelike if you just did five I don't
care if you do that one, thatone, that one, or that one.
We've designed this to be theeasy, quick wins, as well as to raise
(25:28):
awareness on the things thatyou could be doing.
So it's simple.
Build one quality.
Well, actually, that one's harder.
Build one quality Backlink.
We're going to study thatlater in June.
That's a little more difficult.
Identify your top five SEOkeywords Research new keywords.
Optimize one ProductDescription Add alt text to a product
(25:49):
image Anyway, this is underthe SEO Academy.
It's free.
You can download it.
It's a great way to getstarted in the process.
The other thing under SEOAcademy is a free SEO audit.
We just found this tool andit's fantastic.
And as you can see, CowgirlBiz only scored C, so we've got some
work to do too.
But this is a free report thatyou can run from our website under
(26:14):
SEO Academy.
You go in there, you plug inyour URL and in less than two minutes
you get this fantastic reportthat guides you through.
Just as an example, you needto add alt text all attributes to
all images.
That is something that we needto fix on.
As you can imagine, we have alot of images because by the way.
That'S the one thing I hatedsince I started building websites
(26:38):
20 years ago was the altimage, the alt tags on images.
I just hated that for some reason.
I don't know, it just drove me nuts.
It's easier to do now than itwas then though too.
So do I have to pay for the academy?
Sorry, one second.
There isn't an officialcourse, so to speak, although we
do envision some courses thatyou'll be able to purchase.
(26:59):
We have one business.
I've got to tell you aboutthis business because she's incredible
and she's coming on to help usbuild some of those courses.
She's a jewelry business inour world, in our western industry
and she had her website redoneabout a year ago and purposely had
selected a company.
It wasn't us because weweren't doing that at the time, but
(27:21):
we are working to do somewebsites now to help put in the SEO
at the same time as rebuilding them.
Anyway, she had her websiteredone and she started putting, she
had them put the initial SEOin and then she decided to teach
herself just a couple things.
That, that one you justmentioned, the alt text.
As simple as that is, we allhate it.
(27:44):
And she has, she has a lessthan five minute little trick that
she does once a month and shetaught herself how to do this.
And she's going to be sharingwith our audience and whoever wants
to learn it.
She took herself from 10kmonths 5 months ago and just had
last month in May, over$100,000 revenue month.
(28:04):
Wow.
Simply.
Well, she's doing a lot of things.
She has a Facebook group, shedoes Facebook Live sales, all that.
But she really says, she goes,Kim, I spent $50 on a Facebook ad.
I got a thousand clicks.
They still go to Google, typein my business, search for me, then
come to my site.
And then the conversion whenthey actually make the sale is coming
(28:27):
from Google.
So that's why she is.
So she, she's going to be funto learn from.
And she will be one of ourcourse experts that will be teaching
this summer as well.
Gotcha.
So, so what would you recommend?
If somebody's listening now,they have a store, they have an online
presence whether they sellonline or not.
Right.
I mean, you still, if you havea store and you're not selling online,
(28:49):
people have to find you still, right.
When they're coming to Ocalaand search tax shops.
We happen to be lucky here.
We have a plethora of taxshops in Ocala.
You probably, there's 10within a half an hour, maybe more
within a half an hour of me.
And if I search that, youstill want to be first because I'm
not going to the second page.
Think about that too, everybody.
(29:09):
When's the last time youlooked at a second page of a search?
True.
Very true.
Probably.
I don't know what the lateststat is, but it's got to be less
than 5% of people go to asecond page.
We just don't.
So if we don't see it on thefirst page, if you're not on the
first page, they're not goingto find you.
They're just not.
It's just the way it is.
So SEO is something that wehaven't talked about a lot on this
show, but it's probably themost important thing you're going
(29:30):
to do for your web presence.
And it changes all the time.
And the criteria what Googlelooks at over the years.
When I started this back intheir 90s, it's changed 20 times
since then.
And it takes somebody.
You have to learn from peoplewho know what they're doing because
it does change all the time.
And they're the ones keepingup on it.
And you're going to spend allyour time trying to figure that out.
(29:53):
So getting help from somebodylike you.
I like the idea of actuallyhaving classes too.
And I'm on here for the summer school.
You know, I think that's agreat idea.
And I think the emails is aneasy way to digest that.
So first thing you would tellthem to do is go sign up for summer
school in the bingo, right?
Yeah, start with bingo.
Start with summer school.
That gets you on our email list.
And then as we begin tointroduce the courses like I said
(30:15):
we had hoped to.
Unfortunately, that beautifulbusiness I just spoke about and I'm
not sharing her name yet, wasalso under the weather last week
along with myself.
So we were a little delayed ingetting some of our new fun content
that will be coming.
So just make.
As long as you're on our emaillist, you'll be hearing about it.
And.
And then as we introduce thecourses and as we introduce the other
(30:37):
things that we can help youwith, we are, we're going to design
our summer school or continueto design it around the DIYer who
wants to learn just enough ofthe tips.
Just enough of the tips tomake a huge.
They can make a hugedifference in a short amount of time
doing it themselves.
We also love keyword andkeyword research.
(30:58):
I personally, that's one of myfavorite things to do so.
Which is all part of it.
I mean, that's a big part of it.
Actually.
We just introduced today onour shop, which is also under the
keyword.
Sorry.
Under the SEO Academy on ourcowgirlbiz.com you can find two keyword
packages that we designed thatI wanted to share today.
(31:21):
One of them is the get startedor Kickstarter keyword package for
$297.
We will research yourbusiness, your competitors will identify
those keywords that are worthfocusing on.
And then we also have one thatis priced at 497 that will get you
more keywords and we can gointo more depth on that as well.
(31:41):
So that is for those that wanta little bit of help.
If we, if we can help you findyour keywords and know what to focus
on, and then we'll teach youwhere to put them and what to do
with them, we think that willmake a huge difference for many of
these businesses.
And we do have a very specialWESA coupon code of 20% off either
of those two packages.
What's the code?
(32:03):
The code is WESA.
Okay.
I gotta tell you, my brother'sin the sign business.
He has been forever.
So.
And online signs, he doesn'thave a physical store, doesn't have
brick and mortar, and he spenta lot more money than that, like
probably over the years, tensof thousands of dollars for his keyword
or for his keyword researchpeople and his SEO people.
(32:23):
And that increased hisbusiness tenfold.
So, you know, spending 250 or$500 on that is nothing compared.
And you got somebody thatunderstands our world, which is again,
is different.
We're a different world.
So that's nothing.
And it'll pay off 100%.
(32:43):
I mean, it's just going to be.
Or more.
It's so important.
So one of the most importantthings you're going to do for your
online business, if youhaven't done it yet, you should have
been doing it a while ago whenyou started, actually.
But it'll definitely pay off.
So I find that@cowgirlbiz.comand I just went to the SEO Academy
(33:03):
page and that's where I foundall of those things from summer school
to the website audit tokeyword research, both of those packages
right there.
So check those out.
Don't forget to use the coupon code.
WESA at checkout.
And that drops at 20%, you said?
Yes.
Okay, good.
That's great.
I appreciate you doing thatfor, for our, for our people.
What, what would you leavethem as far as the thoughts on SEO?
(33:28):
I'm gonna bug you to share twomore quick things and then we'll
do the leaving.
First off, I wouldn't be heretoday if it wasn't for Laura.
What a beautiful lady,beautiful businesswoman.
I got acquainted with her inour group.
In fact, it was actually last,I want to say December, that Caitlin
Claas, who is a business ownerthat does hat burning out of Illinois.
(33:52):
Her company is calledWildflowers and Barley.
And she said, I'm going to goto the Dallas Market center and I'm
going to exhibit.
Does anyone have any, can yougive me any help?
And Laura responded verydetailed, gave her all kinds of tidbits.
So here we come.
Fast forward to this last, Ithink it was April or May.
(34:13):
We did a get acquainted withWESA and get acquainted with how
to sell wholesale.
Laura did a fantastic jobexplaining all of that.
And the reason I wanted toshare that is both to thank her but
also to say she's going to doWESA Part 2 this Wednesday on June
18th.
Oh great.
She is going to.
(34:34):
We, we interviewed Lauramyself, interviewed another business
that you'll hear more about on Wednesday.
That is one additional WESA newbie.
So you've got Wildflowers andBarley that is now going to WESA
in August.
Their first WESA and then thisother newbie business signed up.
They are brand spanking newand they're doing a really fun job
(34:56):
with what they're doing.
But I'm not going to sharethat here.
That'll be on Wednesday.
Anyway.
So Laura is going to answerall her questions, tell you more
about going to your firstwesa, what you need to know.
And I just want to say, if wedo have any newbies watching this
or want to learn more, be sureto join in on Wednesday.
How do they find it?
If they go on our Instagram orFacebook, they'll see the zoom link
(35:18):
for the WESA workshop numbertwo Q&A workshop.
That's a fantastic idea.
Because, you know, I've beengoing, I've probably been to about
40 of these over the years,and I always, I always can tell the
newbies when you're there.
Right.
And we used to do this thingwhere we would kind of take wagers
on who was going to be thereat the next one and who's going to
be out of business becausethey didn't know what they were doing
(35:40):
at the trade show.
You're spending all that moneyto go.
It's not.
It's not inexpensive to go.
Right.
Between the travel and all ofthat, everything adds up.
I love this idea because thereare things that you can do to make
yourself very successful, andone of them is not sitting there
on your phone the whole timeand not looking up.
I mean, that's got to be thefirst thing you learn, I hope, in
(36:00):
your class, because that's thething that drives me crazy the most.
But I love this idea.
I don't know why somebodyhasn't done it sooner, to be honest.
Yeah.
So it's free and it'sinformation and it's so fantastic.
Even though I have not yetbeen to West, I'm hoping to get there
this August with wildflowers.
Oh, you better.
You better get there.
Come shake your hand.
(36:20):
Anyway, I have not exhibitedthere, but in my previous life, I
did exhibit at a wholesaleshow in the textile and quilting
industry.
And it is.
There's so much to learn.
And that's why I'm as excitedto partner up with Laura and have
her teach the WESA side ofthings because I think it's going
to be so fun and valuable for everybody.
And then one last quick thingis the beauty of entrepreneurship
(36:44):
and collaboration is that we.
And Glenn, I've really enjoyed.
I've gone back and listened toseveral of your podcasts.
I would love to hear moreabout your performing history and
all the fun that you had doing that.
Anyway, some of the thingsthat you've shared in your recent
podcast about having fun andthe importance of making sure that
(37:05):
fun is a piece of your business.
Otherwise it's not fun.
Then it just becomes a job.
And when your own businessbecomes a job, you're done.
Yep.
Yep.
I was able to reconnect with alongtime website designer.
Her name is Lindsay and crazyenough she resides in Las Vegas,
(37:28):
but she herself is not a cowgirl.
But she did go to the NFR forfirst ever NFR this last December
and that's when we startedtalking and I said, lindsay, I've
got these cowgirlentrepreneurs and they need some
really beautiful websites.
So she's like, I gotcha.
She has created three amazingShopify themes.
This is a website designerthat knows Shopify in inside and
(37:51):
out.
She also knows Woocommerceinside and out and she has created
for the western industry aShopify theme that is cowgirl.
There's three of them.
There's cowgirl charm, there's saddle.
Saddle something other one.
Anyway, if you go undercowgirl biz.com and you go under
the Create new creativeCowgirl Biz Creative under there
(38:13):
under brand makeovers down atthe bottom you can see see the link
to find those Shopify themesfor $135.
These are built for cowgirlbusinesses, but more importantly,
they're built by a extremelytalented website designer that knows
Shopify.
We had one business that justthat bought it and 24 hours later,
(38:37):
her site was amazing and weare starting to showcase.
She'll be on our.
You'll spend.
If you're going to build yourown, you'll spend thousands of dollars,
not $135.
So that's one more thing wewanted to share that we're working
to bring to the industry issome Shopify themes that make it
super easy to up level yourbrand and then the SEO component
(39:00):
that goes with it.
Yeah, I mean, and what's theone thing that we all tend to neglect
our website?
Right?
I mean, it's true.
We're all creatures of habit.
I mean, you know, we're allthat way.
So I love this and they'revery nice and I would tell you if
I didn't think they were so.
Yes, you would.
Yeah.
You know that.
I appreciate that.
I appreciate that honesty.
(39:20):
That's fantastic.
No, I think they're great andit would save you a lot of money
just doing it that way, you know.
Well, this is great.
I think what you're doing forthe industry is good.
We all, you know, I wastalking to Sophia, who, who is the
one that sets all these up forwesa, and she's.
She's my friend for years andyears and years, and we do the podcast
together and all of that.
You know, we are in anindustry that tends to want to help
(39:42):
each other, you know, and Ithink that's why your Facebook group
worked, because we're all init together.
Even if you're competitors,you're not really.
Right.
You're attracting a lot oftimes different customers.
But we're all in the same kindof business together.
And we're fortunately in anindustry that, for the most part,
does want to help each other.
And that's, you know, that oldsaying about, you know, about us
(40:05):
all rising together or we'reall going to sink or whatever it
is.
I even forget what the quoteis, but it's true, you know, and
right now it's tough.
Right now, more than ever,it's tough.
And you're hearing it fromyour people, I'm sure.
This is a weird year.
It's a weird year for retail.
It's a weird year for.
Really weird year for wholesale.
Right?
So, I mean, it's just a weird year.
And we have to all.
(40:27):
We're all dealing with it together.
And having.
Having friends that aredealing with what you're dealing
with and learning from themand how they've overcome some of
it is the way we're all goingto get through.
You're not going to do a yearlike this by yourself, out in a little
silo in the middle of nowhere,not talking to anybody.
It's just not going to happen.
It's true in the podcastingworld, too.
I have a lot of podcasting friends.
(40:48):
Yeah, we're basicallycompeting against each other, but
we're all learning from eachother, too, and we're all going to
make it if we help each other.
And that's what I love aboutwhat you're doing, is because you
are helping each other.
That's what it's all about.
You're not going to do this alone.
It's too tough right now.
You need help.
We just need friends that aredoing it, too, that we can talk to.
(41:09):
It's hard enough being abusiness owner.
It's just hard enough.
We don't need to make it harder.
It's tough.
It always has been.
But I think right now it'stougher than it ever has been.
I think by helping each other,we'll get through It.
Well, and we're also encouraging.
I mean, I remember lastsummer, again, building my own brand
(41:31):
and then also trying, youknow, learning Facebook ads and Google
Ads and all that fun stuff,which we, we will be working to bring
that to our audience here inthe industry.
Well, good, because you canwaste a lot of money doing that.
Wrong.
Anyway, in the process ofdoing all that, I learned last summer
that, you know, summer is just slow.
So I'm like, okay, ladies,we're doing SEO.
(41:53):
Let's, let's use our slow time.
Let's, let's do the thingsthat we don't have time to do when
things are hopping like thefall and Christmas.
And by doing, you know this,if you do spend some time on SEO
and learning and doing just afew little things, it takes time.
It's not something you'll see.
You know, you're not likely tosee traffic within a week or two.
(42:13):
It's probably going to be amonth, probably going to be three
months, to be honest.
So that's my suggestion.
Use your June, July, August,those slower summer months, learn
some SEO, get it in your site,and let's rock and roll this fall
and Christmas.
It will work by Christmas ifyou do it now.
You know, we always said 60 to90 days, so that's right in there
(42:34):
with what you're saying.
But do it now.
Don't wait till November.
It's not going to work rightif you want it for Christmas.
So I agree totally.
So again, the website iscowgirlbiz.com and.
Look at the very first thingon the top menu called the SEO Academy
and that'll get you started.
Thank you for joining us.
(42:55):
We really appreciate it.
You know, if you want to findout more, head on over there.
I think SEO is so importantand we want to thank everybody for
hanging out with us here atthe Retail Roundup to watch these,
you can go to a number ofdifferent places.
WESA trade show, YouTube channel.
You can also find the audioversion at the Wisdom by WESA Podcast
feed.
(43:15):
Their podcast has changedrecently and has some new hosts that
you're going to want to checkout over there.
If you haven't given that atry in a long time, check that out.
Check.
Basically, and you do want togo to Retail Roundup on the Facebook
page.
Definitely go over there.
If you want to hear more ofthe silliness that I do, head over
to Horse in the Morning onyour podcast feed, where they're
five days a week.
We had a very silly show thismorning and had a lot of fun with
(43:38):
that.
So if you want just a littleentertainment in your mornings, we're
kind of like the morning driveradio show for the horse world.
We don't take ourselves tooseriously, but we learn about stuff
and it's just a lot of fun.
A lot of tack shops actuallyplay it over their loudspeakers in
the tack shop in the morning.
So you can, you can do that,too, if you'd like.
A lot of people play it in the barns.
So that's where you can find me.
(43:59):
And you can subscribe toWisdom by Wes on any podcast player.
So check that out today.
We'll be back next Monday withanother show for you.
Thanks again, Kim.
Appreciate it.
Thank you very much, Glenn.
Thanks for having me.
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