"You have to master the art of seeing things unseen. Whether you're looking at trends, whether you're looking at data - the data, the trends - tell a story." In this episode, WomenHeard host Julie Hochheiser Ilkovich sits down with Brandi Boatner, incoming 2025 President of New York Women in Communications! Brandi has been recognized and named by PR News as a Changemaker and one of the Top Women in PR. She also received an Honorable Mention for PR Week’s Outstanding In-House PR Professional. In her current role in Corporate Affairs, she supports Global Influencer Marketing for IBM's consulting business, helping to drive market education and brand relevance around IBM’s AI for Business.
Upon college graduation, Brandi knew she wanted to work for a global brand - little did she know this instinct would turn to 15 years at IBM! She observed the needs of the company - along with the evolving tech landscape and new media platforms - and made a business case to design roles for herself that supported those solutions. Listen to this episode for advice on career mobility and why being in communications means being in the "relationships business". Plus, her vision for NYWICI in 2025 and beyond with reputation, reach, and relationships.
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