Cultural futurist Schuyler Brown teams with visionary leader and author Ai-jen Poo to examine how popular brands use motivational research and audience listening to sense, understand and build engagement strategies that tap into the irrational desires and fears of mass audiences. Through this conversation, Brown and Poo model what it’s like to sit in “the in between space” nestled between identifying a problem and creating the solution. Building on Poo’s work of forefronting the stories of caregivers and other invisible communities in our society, this intimate conversation reveals the critical need for listening as part of crafting an effective culture change strategy.
Guests: Ai-jen Poo, Executive Director of the National Domestic Workers Alliance; Co-Director of Caring Across Generations; 2014 MacArthur Foundation Fellow and Schuyler Brown, Strategy Director and Founding Partner of Sightful
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