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The rise of UX writing in India
UX writing is still a young discipline in India, but it’s growing—fast. In this episode, Sidika Sehgal shares what’s happening on the ground: the demand for UX writers, why hiring is so challenging, and how localization is reshaping product experiences in one of the world’s most diverse markets.
Sidika, a content designer at Rubrik, has seen the industry evolve over the past few years. She explains why tech investment in India is booming, what’s still holding UX writing back, and why the lack of senior UX writers is creating an uphill battle for many in the field.
From the challenges of hiring UX writers in India to the unique role language and localization play in product design, this conversation dives deep into the realities of being a UX writer in an emerging market.
What we talked about:
✅ The rise of UX writing in India and why the field is growing fast
✅ How India’s tech industry is shifting from outsourcing to full-scale product teams
✅ The biggest challenges for hiring UX writers in India
✅ Why UX writing salaries are finally catching up to product design salaries
✅ The role of localization—why Indian products often use a mix of English + regional languages
✅ The unique UX challenges in India, from smartphone adoption to non-intuitive UI patterns
✅ How UX writers in India are figuring things out without senior mentors
✅ The lack of specialization—why India doesn’t yet have growth writers, conversation designers, or accessibility specialists
✅ Why companies need to hire for potential, not just experience
✅ The future of UX writing in India—what’s needed for it to grow
Where to find Sidika:
📖 Sidika’s article on UX Writing in India
📖 Sidika on LinkedIn
📖 UX Content Collective – Courses & Workshops
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