WTF Gym Talk

WTF Gym Talk

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

Episodes

September 12, 2025 15 mins

I literally just tested the benefit of organic marketing with WTF Gym Talk as I took a serious hiatus from my normal content publishing to see what happens.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help crea...

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IMO, this is the skill set that will have the biggest impact on what you achieve with your business and whether you'll survive long term as an owner.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create ...

Mark as Played
September 8, 2025 11 mins

Have you ever considered trying to take over a building that another failing gym is currently in? This is for you courtesy of The Gym Real Estate Company.

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You don't need the internet to know you exist, only those in your city. So then why are more gyms not leveraging the natural pride that every city already has in it's branding?


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-o...

Mark as Played

My perspective on hiring this specific role for your business...


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower th...

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This is probably my #1 rule when opening additional locations for your gym....


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan ...

Mark as Played
August 27, 2025 15 mins

We need to re-evaluate what we consider a service for our customers.



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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and e...

Mark as Played
August 25, 2025 14 mins

WHOOP knew that this strategy wouldn't work, and so should you.



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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and em...

Mark as Played
July 16, 2025 20 mins

How to know when you have a shit idea on your hands or a genius one...


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empo...

Mark as Played

What do you think? Could you pull this off if you had to, right now?


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empow...

Mark as Played
July 11, 2025 13 mins

Here's what I learned during my recent nasal surgery and how it relates to problems you're having in your business right now.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions t...

Mark as Played

If you need additional capital for operating or expansion, here's why I like (for some clients in some cases) for you to go through traditional lending routes versus friends and family loans.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (v...

Mark as Played

Don't be a dumbass. Make sure you follow this advice next time you're considering adding classes to your schedule.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

Mark as Played
July 4, 2025 12 mins

My recent work with an interior designer for my residence made me re-think about the use of an interior designer for your gym.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the...

Mark as Played

Do this next time you have a membership cancellation.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to exec...

Mark as Played

Some of the on-site conversation I had with Kieran Williams, owner of The Garage Gym in NJ.


If you're interested in owning an open gym model (24/7 access specifically), this is for you.


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (vi...

Mark as Played
May 30, 2025 11 mins

If you're having problems onboarding new roles within your business, this is for you.



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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game p...

Mark as Played

My favorite projects are when I get to work with owners who have an idea, a concept gym, and they've hired me to help bring it to life. From the business plan to the commercial real estate all the way to the grand opening and beyond, I've been able to watch two incredible operators (Allie & Nick Rodriguez), turn Oro Athletic from dream into reality.


If you're considering opening up a gym or want to learn from an...

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When describing your gym, most of you are doing the obvious thing. This episode will share with you a not-so-obvious way to position your brand to potential customers.



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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consultin...

Mark as Played

Tell me I'm not alone on this one....


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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strat...

Mark as Played

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