WTM Insights Podcast

The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel from WTM London and we discover how podcasting can...

Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerfu...

TV presenter and campaigner June Sarpong came to the WTM to host a panel on the issue of gender equality in travel called '100 Years of Suffragettes: International Perspectives for the Travel Industry'. At the start of this conference she gave an inspirational speech about diversity including the research she unearthed for her best-selling book Diversify. We managed to catch up with June in the busy backstage area before her speech...

Destinations and travel businesses around the world are making great efforts to attract a larger share of China's outbound travellers, but connecting to the Chinese market isn’t always easy – it can require time, effort and money and is particularly difficult for small those on a limited budget. In this unmissable session from digital marketing and solutions agency Dragon Trail Interactive from the WTM, we learn the basics of Chine...

2018 marked the 100th anniversary of British women gaining the right to vote and WTM London held a special travel-focused debate to mark this. The need for greater diversity, gender balance and visibility of women in the travel industry is still a key issue and our panel investigate what the travel industry might be able to do to accelerate the pace at which the pay gap is closing and what lessons and best practice can be shared an...

Johan Lundgren took over as CEO of easyJet in December 2017 and, since joining the airline, has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. In an exclusive one-to-one conversation, lead by industry expert John Strickland at WTM London, the new easyJet boss talks about his plans to harness ...

On this episode, direct from WTM London, five industry leaders from Euromontor International, TUI, Easyjet, Travel Counsellors and Hilton discuss what we can expect for 2019 including consumer confidence, which destinations are doing well and why, the relationships with overseas partners both for outbound and inbound, currency values and of course Brexit. Hosted by Ben Ross Deputy Travel Editor of the Telegraph with:

  • Caroline...

Instagram has now passed the billion-user threshold and in this hugely popular keynote Instagram and Facebook travel marketer Neasa Bannon tells us how travel is one of the most engaging topics on Insta, how travel brands are using it, the top four trends in travel and how we can all get the best from instagram. 

On this episode we cover:

-How travel and Instagram are great partners More than a billion active monthly users grow...

Direct from the shop floor on the first day of the 3 day World Travel Market event in London’s Excel, with Global Consumer Trends; Opportunities for the Travel with Paul Davies and Mintel Research. We learn about the 6 key consumer trends affecting the travel industry right now and how brands can adapt and take advantage of these. An exciting start to WTM 2018.

On this episode we cover: 

-The six consumer trends having the bigg...