April 27, 2025 • 33 mins
Love Your Career Podcast? Let us know!
In episode 273 I welcome Jane Anderson, a globally recognised strategic communications expert, to Your Career Podcast, nine years after our first interview (ep77)!
Jane shares her journey of professional growth and personal transformation, offering valuable insights for female consultants growing their businesses.
With 20+ years of experience, Jane has worked with over 180,000 people to build trust and influence in their businesses and brands. Her achievements include:
- Top 3 branding guru globally
- 50+ industry awards
- Featured in Business Insider, Sydney Morning Herald, Forbes
- Author of 13 books
- Host of "The Jane Anderson Show" podcast
- Clients: Virgin Australia, Lego, Ikea, Rio Tinto
Jane's Journey
Jane reflects on her evolution since 2016, including winning the Australian Small Business Champion Award this year. She's successfully created a balanced business model aligned with her values, and thrives on supporting consultants to create businesses that align with their values and career aspirations.
Our conversation covers valuable insights for all consultants.
Female Business Community
Jane has created a supportive community for Australia's leading female B2B consultants, addressing isolation challenges:
"Building genuine connections and having a supportive network is essential for overcoming business growth challenges."
Mentorship Impact
"Female leaders pushed me to take on tasks beyond my capabilities. They saw potential I couldn't yet see in myself."
These experiences taught her to step outside her comfort zone to achieve growth.
AI for Small Business
Jane's practical insights for leveraging AI:
- Empower virtual assistants with AI tools
- Use CopyAI to repurpose content
- Maintain original thought leadership
- Implement effective prompt engineering
Growth Challenges
Common pitfalls:
- Unclear messaging and positioning
- Insufficient infrastructure
- Underpricing services
- Resistance to technological adaptation
Upcoming Events
- Content Creation Boot Camp: Bali (25-26 June 2025)
- Content Creation Boot Camp: Kingscliff, NSW (20-21 September 2025)
These two-day workshops help create a year's worth of content for multiple platforms.
This reunion episode highlights persistence, adaptation, and community in career building. Jane's journey shows how embracing change and continuous development leads to extraordinary growth.
Jane Anderson, Strategic Communication Expert
********************
>>> For career clarity and confidence, download Jane's career resources at janejacksoncoach.com
Find out what you MUST DO to make a successful career change and land the job you'll LOVE.
Take the CAREER SUCCESS QUIZ (it only takes 2 minutes) https://careersuccess.scoreapp.com/
Get your results, analysis and recommendations immediately.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Welcome
SPEAKER_01 (00:05):
to episode 273 of Your Career Podcast.
I'm delighted to welcome back toYour Career Podcast, Jane
Anderson.
Nine years ago, almost to thisday, I interviewed Jane about
her career journey andconsulting business.
(00:26):
Fast forward nine years and wecatch up on all that's been
happening in her world andhighly successful business.
Jane is a strategiccommunications expert with over
20 years of experience incorporate communications,
personal branding, and businessgrowth.
She has worked with over 100Thank you so much for joining
(01:02):
us.
Thank you very much.
(01:37):
13 books, including Put YourselfOut There, Elevate Your Presence
and Increase Your Influence.
And let's welcome the wonderfulJane Anderson to the show.
Hi, Jane.
Thank you for having me.
We've got the Jane Jane showtoday.
(01:57):
I know.
How good can that be?
And also, I just reminded youbefore we started, the last time
I interviewed you was almostnine years to this day, 22nd of
April 2016.
You talked about your careerjourney and amazing business at
that time.
And so much has happened sincethen.
SPEAKER_00 (02:17):
Isn't that incredible?
I just can't believe that it'sbeen that period of time.
And 2016, I will always rememberbecause it was the year that so
much was happening in thepersonal branding career space.
And that was my most hectic yearthat I ever had.
So I have fond memories of thatyear.
(02:38):
It was a crazy year.
But I'm glad that you were in itas well.
And then we got to catch up tooand talk about all things career
and personal brand no doubt atthe time.
SPEAKER_01 (02:49):
Oh, no, I remember 2016 fondly.
My oldest daughter got marriedthat year.
That's right.
And then nine years later, thereare two married daughters and
three grandsons.
Wow.
But for you, Jane, you've had alot of amazing professional
achievements and over 60 awardsin lots of areas.
(03:11):
And first of all, I must saycongratulations on your latest
award, the Australian SmallBusiness Champion Award It
looked like a glittering eventand a lot of fun too.
SPEAKER_00 (03:20):
It was a lot of fun.
And, you know, my husband waswith me and we didn't think they
were going to read out the namesbecause they started to read out
the finalists.
And I thought, oh, you know, Iwas like, oh, they're
fascinating people.
I'll just start eating dessert.
I think I'm out.
And then they called out and myhusband and I jumped so high.
I think he thought we'd won aLogie or something.
(03:42):
It was great.
SPEAKER_01 (03:43):
Oh, well, it's always exciting to see someone
who puts so much Yeah.
effort and energy and love intoher business to be recognized
for such great work socongratulations thank you award
it's I wonder when the nextone's going to come yeah oh who
knows we'll keep doing what youdo and you will but you know I
(04:04):
just want to talk a little bitabout on the personal side Jane
you've had a lot of wonderfulsuccesses as well and happy
things happen in your life forthe past nine years do you want
to just briefly talk us throughthat
SPEAKER_00 (04:16):
oh thanks Jane yes well Well, I think if I go back
to that sort of time, it wascoming off, you know, during
that time was so much speaking.
There was a lot of I was on theroad a lot back then and I
hadn't.
I hadn't got engaged I hadn'tmet my husband then actually so
which was why I was on the roadso much and then I met my now
(04:37):
husband so we got married weobviously had COVID and a lot of
change happened then we weresupposed to get married during
COVID and then had to move thatout but yeah we've had a few
changes of types of programsmore specific type of work with
specific type of people I wasdoing a lot of working with
organizations and individuals atthe time and and now I just
(04:59):
specifically hone in on peoplewho are experts in their field
and yeah we got you know one ofthe dreams I'd always had is you
know I said I just always wouldlove a dog I've never been
allowed to have a dog growing upno pets and so yeah we got to
tick a couple of bucket listitems and we we got a dog I've
(05:21):
got the most stubborn bulldog inthe world he tests all my
communication skills to convincehim to do what I need him to do
but you know it's it's great youknow that was a there was a lot
happening at that time and iremember you know just a lot of
late nights working really hardto to do the work we're doing
and so i'm it's interesting tobe on this side of all that work
(05:45):
now to go yeah this is a bitbetter now like that was it was
great everything was goingreally great but it was a lot of
hard work so now it's still hardwork but you know it
everything's far moreestablished now so it's uh a
nice side of the fence to be
SPEAKER_01 (06:01):
I think it just sounds so wonderful because
having that wonderful balance inyour life must just bring you so
much joy because you knowworking very hard obviously it's
very important too and you helpso many people to thrive in
their businesses but for you tohave so much joy within your
personal life and all furryfriends are wonderful husbands
(06:23):
are wonderful too yes and youknow I'm a crazy cat lady but
you are I know I I do admireyour dog.
He looks great.
He's a rat bag.
But a lot of fun as well.
You know, Jane, let's talkthrough some of the things that
have happened in your life andcareer and how it actually got
(06:43):
you to here.
Now, in episode 77 of yourcareer podcast, you talk about
your career journey.
And so everyone can listen tothe early days in that episode.
But today, let's talk about yourmost pivotal moment in your
career?
Because you've experienced anumber of transitions personally
and professionally, but whatwould you say was the most
(07:05):
pivotal moment in your career?
SPEAKER_00 (07:08):
Yeah, there's so many pivotal moments, so hard to
pick one, but I think the onethat was...
something that changed thecourse of a lot of things, I
think, was really when myhusband and I divorced, my first
husband and I divorced.
And, you know, I wasn't allowedto have a business back then.
(07:29):
I, you know, he was, you know,while we're together, you will
never have your own business.
And that had been my dream sinceI was a kid.
And, you know, so when, and Iwas, he was, I've no, You will
always be the breadwinner.
You will always have an income.
I will get to do what I want todo.
He wanted to do all sorts ofthings that were entrepreneurial
(07:49):
things, but I wasn't allowed.
And, you know, as soon as thathappened, that divorce happened,
I was like, right, I'm on mymission.
So that was a really significantthing for me because and I you
know, said no to a lot of thingsfor some time to make sure that
worked.
I had to do a lot to just makesure of my independence and that
(08:11):
I would be okay.
And so I think that was probablythe biggest one and that has led
to where we are today.
But, you know, there's lots ofother things I had fantastic.
I had incredible female leadersand bosses in my career who were
really, they did wonderfulthings for me to push me into
uncomfortable things andchallenging things, but they
(08:31):
believed in me You know, I thinkhaving a great leader, you know,
always means the world and thatyou'll always do things that are
pivotal and uncomfortable.
But, geez, they've certainly ledme down this path.
And for me to have theconfidence and belief because
I've had great role models.
SPEAKER_01 (08:49):
You know, I wonder if it's because you've had such
great role models who have madesuch a positive impact in your
life that now you're an amazingrole model for all these women
consultants working in business,they're becoming thought leaders
through the programs and supportthat you provide to them.
Do you think your earlymentoring has really created
(09:14):
that drive for you to helpothers as well?
SPEAKER_00 (09:17):
Yeah, I think probably two things.
One is having them as rolemodels.
I often think back, you know,there's often times I'll go,
what would Tracy say or whatwould Fiona say, you know, if
they were in this situation?
So I do often think of them.
But I also think of my parents.
My parents are extremelyhardworking.
We grew up, you know, I grew upin the country and I didn't grow
(09:39):
up with entrepreneurial parents,but they are extremely
hardworking.
They do not stop.
They're nearly in their late 70snow and they still don't stop.
They can outwork me and, youknow, they'll still be doing
things late at night and anyway.
But so I think the work ethic Igot from my parents, but the
leadership skills I gotcertainly from my mentors and
(10:00):
you're right, I I do draw onreflection of things I've
learned from them.
And if I'm thinking about, youknow, I'm not sure what to do in
a situation, I will always thinkback to them.
I still have great relationshipswith them too.
I'm still in touch with them.
It's really nice to feelconnected to them.
And, you know, and I think youalways, you know, they create a
(10:20):
bit of a compass for you andyour values because they're
things that you've, you know,connected to with them.
And that's why they got the mostout of you.
So, yeah, there's things thatI'm definitely putting my
clients into uncomfortablesituations that they don't
always, they hang on with whiteknuckles and think, oh my God, I
hope she's right.
(10:41):
So yeah, but you have to, youknow, we're here to help
transform people and, you know,they're not going to do that by
sitting back and hoping that itall happens for them.
Our job as a leader is to guidethem and to, you know, help them
go through that change that theyare really looking for.
SPEAKER_01 (11:00):
Yeah, I think because of your experiences too,
Jane, because you have taken aleap of faith on a number of
times.
Okay, I don't know if I can dothis, but I'm going to do it
anyway.
And sometimes we need thatlittle bit of courage just to
take that scary step in order toget to where we really want to
be.
You know, there's someone whoI've always been been inspired
(11:24):
by, and that was Matt Church,who you joined in the very early
days, his thought leadershipprogram.
And that captured my attentionbecause Matt Church in the very,
very early days was a fitnessleader.
Yeah, in your world.
That's right.
Back in my days, the mid to late80s through mid 90s, I was very
(11:45):
much into fitness as well.
And I did some of his fitnessboot camps, which was
incredible.
And then now, going into thoughtleadership.
What a wonderful trajectory.
And so for you, Jane, you know,tell us about your experience
going through the thoughtleadership program.
SPEAKER_00 (12:01):
Look, Matt Church is, you know, someone who's
changed my life.
So I always admire him.
So I worked with Matt for 10years in Thought Leaders
Business School.
I was on faculty in there forthat time.
But I didn't know about Matt.
It was that I met with someonehere in Brisbane who was doing
some work with himself andChristina Guidotti, a here up on
(12:23):
the Sunshine Coast and I was ata stage in my growth and this
was back in about 2012 and I washitting a ceiling in my practice
I just seemed to you know begoing oh man like this is tough
what like do I do online coursesdo I start speaking I don't
really know what to do to getthrough this ceiling that seemed
(12:44):
to be a bit of a block and andsomeone said to me oh you need
to talk to Matt Church he doesthis thought leadership thing
and and so that was how I methim.
And as you said, he created afantastic program, which is the
Thought Leaders Business School.
I was in the first group there.
We had 30 of us on that firstday.
It was, but, you know, thethings that Matt teaches and the
(13:10):
process and the methodologyaround building a practice, what
I really love about what he doesteachers is about it's about
creating a sustainable practiceit's not about there's no you
know awards for who does it thefastest and you know who's got
the best topic or it doesn'tmatter it's whatever's right for
(13:31):
you it's your journey and I lovethat he is able to see What I
learned from him was being ableto see, I learned a lot, but the
biggest thing I learned from himwas being able to see people's
uniqueness and their wisdom andtheir knowledge and how to
(13:52):
translate that into somethingthat people will value and pay
for.
SPEAKER_01 (13:57):
And you do that for so many female consultants.
We do now.
Yeah, it's a lot of fun.
So very successfully, becausehonestly, what you've done to
help transform other people'sbusinesses has been absolutely
amazing.
So what would you say is yourmission for your life and
career?
SPEAKER_00 (14:16):
Yeah, so my mission is actually, I haven't posted a
few spots, but yeah, you can seea little bit of it off behind
me, but my mission is to createthe community of Australia's
leading female business tobusiness consultants.
So thought leaders, consultants,advisors, you know, there's, I
think what I have learned isthat this is how it works here
(14:41):
in Australia.
It doesn't always translateglobally.
And because during COVID off theback of COVID, I worked with a
lot of people who are overseas.
I was doing some UK clients andthe US.
But one is we have fantastictalent here.
Secondly, is that the wayclients buy here quite often or
the trends that are happeninghere are sometimes a little bit
(15:03):
different than overseas.
And that's often driven bylegislation.
For example, at the moment,respect at work policies that
are in organisations, there's alot happening in that space.
So I I learned that actually themore relevant we are here, the
better result we are.
(15:23):
So I'm really grateful.
I don't work with a massiveamount of people.
I work with people moreintimately and I work with them
for some time.
I have some that have been withme for 10 years.
And they're women who are, and Ido coach some men as well.
They come sort of one-on-one,but 90% of the people I work
with are women.
And you know, Jane, they are atthe absolute prime of their
(15:47):
career they've come out of thistime and you see them all the
time where they come out of youknow they've done they've done
the apprenticeship they'vethey've done the leadership
roles they've they've doneeverything to the really the
optimum of what is capable whatthey're capable of and now
they've gone kids might haveleft home you know it's their
(16:07):
turn now and so they're kind ofgoing okay well how do I love
what I do I don't particularlywant to stop working and women
are living a lot longer And sogoing, well, how do you have
this life by design where youcan do that work that, as Matt
would say, you love the workthat you love to do and do it
with people you love workingwith and do it in the way that
(16:29):
you want?
So my philosophy is to help themhave a lot of fun, which is
about who you hang out with, thecompany you keep, fulfillment
from the the work that you'redoing and the freedom, creating
the lifestyle, how you want todo it.
And so, yeah, so now I thinkthis is what I'm noticing is
that they are finding a lot morefulfillment, joy, choice around
(16:56):
how they want to live.
So, yeah, it's an exciting time.
And, you know, they can do itfor as long as, They like, you
know, we have some that haveretired now.
I've got one who a lady likeJoanne Love, for example.
So she's a Paralympics, she wasthe Paralympic Australian swim
(17:16):
coach.
And she built up a practice.
She built up a big program thatshe sold off for multiple seven
figures.
And now she travels the worldgoing on holidays and she speaks
at the occasional swimmingconference regularly.
about high performance.
So, you know, it's exciting whenyou see people make these
(17:37):
courageous decisions and startto see the results of all their
incredible work.
It's really exciting.
I get very excited for them.
It's great.
I'm
SPEAKER_01 (17:44):
excited just listening to you.
And also it shows that it'snever really too late to begin,
isn't it?
No, no.
Yeah, if you're a woman andyou're coming into your own and
now you've got the time and youmight feel a little bit lost
because you've always beenemployment or maybe you've been
bringing up the children ormaybe there's an area of
expertise that you haven'ttapped into and you think what's
(18:07):
next going into a consultingbusiness and then growing that
and also creating more fun inyour life if it's not fun I
always say really what's thepoint because our careers are
one aspect of our lives but it'ssuch a big aspect of our lives
that you've got to enjoy it andwhen you're successful at it as
(18:29):
well then that makes it evenmore enjoyable So your mission
is fabulous.
What do you think, Jane, hasbeen the most challenging for
the clients that you work with?
SPEAKER_00 (18:41):
Yeah, I think the most challenging thing is
isolation.
So it's a lonely game and it'svery difficult to do it on your
own and by yourself unless youhave people around you who
understand what you do.
And that's why I created acommunity program.
I was doing a lot of coachingand I still do that.
There's the odd person who Iwork with who really doesn't
(19:02):
need community.
They've already got goodnetworks around them.
But more often than not, I findfor a lot of women, they do a
struggle.
They love to get togetherthough.
They love that support networkwhen you put it around them.
So what I do is I create like anadvisory board or a board of
directors around each person.
(19:23):
And so that means they've gotpeople around them who
understand what they're goingthrough, can impart advice.
It's not always just me.
There's others who haveexperience too.
And so I think when you've gotthat and you've got that social
proof and validation around you,what happens is it changes their
self-belief because they seesomething that one person does
(19:45):
and they go, oh, well, maybe Icould do that because I now know
that person.
And, you know, because, youknow, you see these things on
social media or they share thatthey've won these awards or
whatever and they go, oh,they're so amazing, you know,
I'm nothing like them.
But when they actually knowthese people and they're in
their community is that, youknow, they go, well, how did you
(20:10):
do that?
And they're willing to share,you know, and, you know, that's
what makes it a lot more funbecause the confidence comes a
lot quicker.
But we also do things, socialthings, like we did a trip to
New Zealand and we did a holidaything.
And so, you know, it's also whatare the fun elements that it's
(20:30):
not often you get to hang outwith people who really
understand what you do.
SPEAKER_01 (20:34):
Yes.
And being able to bring thepersonal side in, it means that
you're not just developingbusiness relationships, you're
developing genuine friendshipsthat will last a lifetime as
well.
That's fabulous.
And when some of your clientsare struggling, what is your
process that you take themthrough to get to the other
(20:56):
side?
SPEAKER_00 (20:57):
Yeah, I think there's probably two different
times where the biggestchallenges are.
One is startup where theyhaven't got the clarity of the
messaging, the positioning, whatmakes them unique and just the
infrastructure that goes in tomaking it all happen.
So clarity is the first bit, youknow, getting going.
(21:20):
And then the second time wherethe biggest challenge hits is
they're going through, they'reoften going through a growth
trajectory.
Their pricing is a to a certainextent, but now they're too busy
and now they're burnt out.
So that time is we have to bringin the right support, make sure
(21:40):
that we can keep their practiceprogressing.
And it's hard because they'reheavy delivery and we're
changing some of the the thingshappening in the practice it's
quite a stressful time for thembut I say it's the only time
that is the there's this bigspeed bump that we have to get
over that is at a particulartime in the practice and I say
this is actually the time wheremost people get stuck because
(22:03):
they they don't know how to getthrough and get over that speed
bump but we put a lot of effortinto the support to get them
through that speed bump systemssupport pricing all those things
and then geez it's nice whenthey're on the other side of it
SPEAKER_01 (22:18):
And
SPEAKER_00 (22:20):
they can breathe a sigh of relief
SPEAKER_01 (22:21):
until they can change things.
That's it.
They get to breathe.
Yes.
You know, with all the changesthat are happening in the world
at the moment, I mean, there aredemographic changes, economic
changes, technological changes.
A big thing that has affected somany of the people that I work
with, and consequently, thereare redundancies and they have
(22:43):
to reinvent their careers, isAI.
Now, I always say it's importantto grow and change and not stick
your head in the sand and acceptwhat's different it doesn't
matter you know where you are inyour career there will always be
changes there will always bechanges in your life and with AI
affecting so many businessessome are afraid of it some are
(23:08):
using it as a crutch now butothers are learning how to use
it properly as a tool what'syour take on the changes that
are affecting each and every oneof us now because of AI
SPEAKER_00 (23:19):
it's just Just incredible, isn't it, Jane?
I can't believe the changes.
We do an AI masterclass with thecommunity every quarter and the
things that I'm presenting isgoing, okay, well, here's the
things that have happened in thelast 90 days.
It's just phenomenal.
So key things are is most of myclients are solopreneurs.
(23:40):
They have one to two staff.
So we don't build bigbusinesses.
We're building very small microbusinesses.
So AI has been extraordinary interms of building their capacity
to get more done and not justthem, but to be able to empower
their support.
So for many of them, they mighthave a VA or someone like that,
(24:00):
a virtual assistant who helpsthem.
Things like, for example, brandvoice.
So quite often an assistantmight be trying to word emails
or word some kind of, it mightbe, you know, social media posts
for them.
They don't know what to put inthe caption.
That takes a lot of legwork outof that for the expert.
(24:21):
But what I've done for everybodyis help them create their own
brand voice in ChatGPT or Claudeor whatever AI they're using so
that it's not just them, butit's the team can tap into that
brand voice, write thingsprofessionally, use the terms
and the approach that they use.
(24:41):
And the other things that we'vebeen using is there's some great
tools like copy.ai.
Copy.ai is great if we haveexperts who have got, they
might've written a book or evena whole series of blogs.
And we can pull that out andrepurpose that content with
tools like copy.ai and it willautomatically it has you know
even things like a workflow youcan put in you might say a
(25:03):
chapter in a book here's achapter and here's the Facebook
post here's the LinkedIn postand it extrapolates that out of
the content so the big thing isleverage and empowerment for the
team and you know we've had likesituations where people have
been able so we're definitelywhat we're not saying is
(25:24):
outsourcing the thoughtleadership we're definitely not
not doing that, where it mightbe a little bit of brainstorming
to come up with some prompts orideas.
But I'm still very much aboutit's your original IP.
It's your thought leadership.
You've got to know your stuffbecause you've got to be
speaking on stage and runningworkshops and coaching programs
and interviewed on podcasts.
(25:44):
You've got to know what you'retalking about.
So we definitely have aninfrastructure in place that
they are genuinely coming upwith their original ideas.
But AI is very helpful in comingup with the research.
Research was probably ourbiggest challenge in trying to
do it quickly, but AI has alsobeen really helpful for that
too.
SPEAKER_01 (26:05):
Yeah, I think the important thing is to understand
how to do the prompt engineeringso that it goes down the right
track.
And I've been experimentingrecently.
It's been really a lot of fun.
Have you?
Yeah.
And I created a GPT that isbased on my book, Navigating
(26:27):
Career
SPEAKER_00 (26:27):
Classrooms.
So
SPEAKER_01 (26:28):
I call it Jane Career Coach GPT.
What it does, if someone asks, Imean, you can read the book and
then you've got the informationanyway.
But I thought, why don't I putit into a GPT and see how it
goes so when you ask itquestions it pulls out the
information from my book and Ispent a year writing the book
(26:50):
many years ago now and I'veupdated it three times since so
it's still relevant but it makesit so easy for people and my
mission I asked you about yourmission earlier my mission is to
make careers guidance accessibleand affordable to everybody who
needs it and so that is one wayof fulfilling my mission it's
like a tick off my My bucketlist.
(27:11):
And so even though I'm quitelong in the tooth now, Jane, you
can still teach an old dog newtricks.
I love it.
You're just
SPEAKER_00 (27:18):
warming up, Jane.
SPEAKER_01 (27:21):
Well, I'll probably go on.
And as long as I can talk, Jane,I'll carry on into the 70s and
80s, I'm sure.
But now, very exciting thingshappening for you.
You've got all these eventscoming up, Jane.
And I attended one of yourfabulous events online during, I
think it was January.
the early days of COVID when Idid a content creation boot
camp.
And now you've got two comingup, one in Bali very soon and
(27:45):
one in Kingscliff in New SouthWales.
Lovely spot.
So tell us about contentcreation boot camp, how it works
and why we must all attend.
SPEAKER_00 (27:55):
I mean, I can tell you why you must attend.
It's fabulous.
Yeah, you've been and we'restill friends.
So that's good.
So people go, oh, boot camp.
What are you going to do?
It
SPEAKER_01 (28:05):
works.
It works.
SPEAKER_00 (28:06):
Yeah, well, it really came about because I was
struggling to get focus on myown thought leadership and IP
and I would go and hide and comeup with my content and then
other people were struggling.
Do you want me to book a room?
And we started to do ittogether.
So that's how it was born.
And so we've had over 600 peoplego through the content creation
(28:29):
bootcamp now.
So I've been doing them since2015 for some time.
And And, yeah, the idea is wecreate a year's worth of thought
leadership in two days.
So that means we have people whoget manuscripts of their books
done in two days.
They get all the– becausebuilding a thought leadership
(28:51):
practice is about building outassets that can be repurposed
and are commercially smart.
So what happens is I find a lotof wasted content and a waste of
thought leadership in people'spractices.
So this is about building theasset that can be repurposed
into blogs, newsletters,podcasts, videos, social media
(29:12):
posts, workshops, keynotes.
So it's think once and then youcan use often.
And so it's all about leverage.
And so the ones that we havecoming up in Bali and then we
have Kingscliff.
So it's nice to be able to goaway and have a few cocktails
after a big day.
So we thought we might try thatthis year.
(29:33):
So, yeah, they're coming up andit's amazing.
You know, I think...
We work in 10-minute blocks, sothey're really short, sharp
sessions.
And most people walk awayrealizing, wow, isn't it
incredible what you can do witha bit of focus and to create
something that is an assetthat's commercial and for your
business.
(29:53):
And they can get it done in acouple of days.
The beauty of it is we find,too, for a lot of women, we
could do at home, but, you know,they go, but the washing
machine's going, you know, kidsneed things, or there's too many
distractions at home.
So it's really nice to be ableto get away and also hang out
with other people who are doingit rather than sit by yourself
in a hotel room.
(30:15):
So looking forward to those.
We have, and now that AI hascome in, we use it to be able to
help us with a couple of aspectsof unpacking it.
And so we've gone from actuallyunpacking on summer going.
We've had two people break therecord of 72 pieces of thought
leadership in the two days now.
(30:36):
So it's starting to pick up.
But it's amazing what you walkout with.
We have some people who havewritten their book in two days
and it's all their original IP.
We're not running everythingthrough AI or anything like that
it's not like if I asked youabout the content could you talk
to me about it you know it's notlike it's all been outsourced
it's all original IP all thoughtleadership and all leveraged
(30:57):
yeah so it should be fun
SPEAKER_01 (30:59):
it's such a powerful time going through your boot
camp because I remember when Iwent through it initially I
thought oh there's so muchpressure 10 minute blocks I
can't think and then you get ona roll and knowing that everyone
else is doing it too I ended upwith 52 wonderful ideas and And
so that's a year's worth ofcontent.
(31:27):
Wow.
Put yourself out there, elevateyour presence and increase your
(31:51):
influence.
And I think for everyentrepreneur, every consultant,
that's what you want to do.
You've got to be brave enough toput yourself out there, increase
your influence, attract theopportunities you want and have
a lovely life.
That's the game.
Yes.
And, you know, it's a lot ofhard work, but you know what?
Hard work is thrilling too,isn't it?
SPEAKER_00 (32:10):
It really is.
Yeah.
Yeah.
Well, I love the quote fromPavarotti who said, you know,
people often say to me, you'reso disciplined.
And he said, it's not adiscipline, it's a devotion.
And I think it's about yourlife's work.
So it's more than a career, it'sa calling.
And it's about your impact andwhat you bring to the world and
(32:32):
what you the biggest, what youcan have the greatest
contribution to the world.
SPEAKER_01 (32:39):
And you know, you've made such a huge impact on me
and so many people.
So I want to say thank you somuch.
It's such a thrill.
It really is a joy talking toyou.
And I enjoy it so much.
And the fact that you've comeback after nine years, I don't
think I should wait another nineyears.
Thank you so much.
Thank you.
A wonderful Easter break too.
Thank you.
Welcome
SPEAKER_01 (00:05):
to episode 273 of Your Career Podcast.
I'm delighted to welcome back toYour Career Podcast, Jane
Anderson.
Nine years ago, almost to thisday, I interviewed Jane about
her career journey andconsulting business.
(00:26):
Fast forward nine years and wecatch up on all that's been
happening in her world andhighly successful business.
Jane is a strategiccommunications expert with over
20 years of experience incorporate communications,
personal branding, and businessgrowth.
She has worked with over 100Thank you so much for joining
(01:02):
us.
Thank you very much.
(01:37):
13 books, including Put YourselfOut There, Elevate Your Presence
and Increase Your Influence.
And let's welcome the wonderfulJane Anderson to the show.
Hi, Jane.
Thank you for having me.
We've got the Jane Jane showtoday.
(01:57):
I know.
How good can that be?
And also, I just reminded youbefore we started, the last time
I interviewed you was almostnine years to this day, 22nd of
April 2016.
You talked about your careerjourney and amazing business at
that time.
And so much has happened sincethen.
SPEAKER_00 (02:17):
Isn't that incredible?
I just can't believe that it'sbeen that period of time.
And 2016, I will always rememberbecause it was the year that so
much was happening in thepersonal branding career space.
And that was my most hectic yearthat I ever had.
So I have fond memories of thatyear.
(02:38):
It was a crazy year.
But I'm glad that you were in itas well.
And then we got to catch up tooand talk about all things career
and personal brand no doubt atthe time.
SPEAKER_01 (02:49):
Oh, no, I remember 2016 fondly.
My oldest daughter got marriedthat year.
That's right.
And then nine years later, thereare two married daughters and
three grandsons.
Wow.
But for you, Jane, you've had alot of amazing professional
achievements and over 60 awardsin lots of areas.
(03:11):
And first of all, I must saycongratulations on your latest
award, the Australian SmallBusiness Champion Award It
looked like a glittering eventand a lot of fun too.
SPEAKER_00 (03:20):
It was a lot of fun.
And, you know, my husband waswith me and we didn't think they
were going to read out the namesbecause they started to read out
the finalists.
And I thought, oh, you know, Iwas like, oh, they're
fascinating people.
I'll just start eating dessert.
I think I'm out.
And then they called out and myhusband and I jumped so high.
I think he thought we'd won aLogie or something.
(03:42):
It was great.
SPEAKER_01 (03:43):
Oh, well, it's always exciting to see someone
who puts so much Yeah.
effort and energy and love intoher business to be recognized
for such great work socongratulations thank you award
it's I wonder when the nextone's going to come yeah oh who
knows we'll keep doing what youdo and you will but you know I
(04:04):
just want to talk a little bitabout on the personal side Jane
you've had a lot of wonderfulsuccesses as well and happy
things happen in your life forthe past nine years do you want
to just briefly talk us throughthat
SPEAKER_00 (04:16):
oh thanks Jane yes well Well, I think if I go back
to that sort of time, it wascoming off, you know, during
that time was so much speaking.
There was a lot of I was on theroad a lot back then and I
hadn't.
I hadn't got engaged I hadn'tmet my husband then actually so
which was why I was on the roadso much and then I met my now
(04:37):
husband so we got married weobviously had COVID and a lot of
change happened then we weresupposed to get married during
COVID and then had to move thatout but yeah we've had a few
changes of types of programsmore specific type of work with
specific type of people I wasdoing a lot of working with
organizations and individuals atthe time and and now I just
(04:59):
specifically hone in on peoplewho are experts in their field
and yeah we got you know one ofthe dreams I'd always had is you
know I said I just always wouldlove a dog I've never been
allowed to have a dog growing upno pets and so yeah we got to
tick a couple of bucket listitems and we we got a dog I've
(05:21):
got the most stubborn bulldog inthe world he tests all my
communication skills to convincehim to do what I need him to do
but you know it's it's great youknow that was a there was a lot
happening at that time and iremember you know just a lot of
late nights working really hardto to do the work we're doing
and so i'm it's interesting tobe on this side of all that work
(05:45):
now to go yeah this is a bitbetter now like that was it was
great everything was goingreally great but it was a lot of
hard work so now it's still hardwork but you know it
everything's far moreestablished now so it's uh a
nice side of the fence to be
SPEAKER_01 (06:01):
I think it just sounds so wonderful because
having that wonderful balance inyour life must just bring you so
much joy because you knowworking very hard obviously it's
very important too and you helpso many people to thrive in
their businesses but for you tohave so much joy within your
personal life and all furryfriends are wonderful husbands
(06:23):
are wonderful too yes and youknow I'm a crazy cat lady but
you are I know I I do admireyour dog.
He looks great.
He's a rat bag.
But a lot of fun as well.
You know, Jane, let's talkthrough some of the things that
have happened in your life andcareer and how it actually got
(06:43):
you to here.
Now, in episode 77 of yourcareer podcast, you talk about
your career journey.
And so everyone can listen tothe early days in that episode.
But today, let's talk about yourmost pivotal moment in your
career?
Because you've experienced anumber of transitions personally
and professionally, but whatwould you say was the most
(07:05):
pivotal moment in your career?
SPEAKER_00 (07:08):
Yeah, there's so many pivotal moments, so hard to
pick one, but I think the onethat was...
something that changed thecourse of a lot of things, I
think, was really when myhusband and I divorced, my first
husband and I divorced.
And, you know, I wasn't allowedto have a business back then.
(07:29):
I, you know, he was, you know,while we're together, you will
never have your own business.
And that had been my dream sinceI was a kid.
And, you know, so when, and Iwas, he was, I've no, You will
always be the breadwinner.
You will always have an income.
I will get to do what I want todo.
He wanted to do all sorts ofthings that were entrepreneurial
(07:49):
things, but I wasn't allowed.
And, you know, as soon as thathappened, that divorce happened,
I was like, right, I'm on mymission.
So that was a really significantthing for me because and I you
know, said no to a lot of thingsfor some time to make sure that
worked.
I had to do a lot to just makesure of my independence and that
(08:11):
I would be okay.
And so I think that was probablythe biggest one and that has led
to where we are today.
But, you know, there's lots ofother things I had fantastic.
I had incredible female leadersand bosses in my career who were
really, they did wonderfulthings for me to push me into
uncomfortable things andchallenging things, but they
(08:31):
believed in me You know, I thinkhaving a great leader, you know,
always means the world and thatyou'll always do things that are
pivotal and uncomfortable.
But, geez, they've certainly ledme down this path.
And for me to have theconfidence and belief because
I've had great role models.
SPEAKER_01 (08:49):
You know, I wonder if it's because you've had such
great role models who have madesuch a positive impact in your
life that now you're an amazingrole model for all these women
consultants working in business,they're becoming thought leaders
through the programs and supportthat you provide to them.
Do you think your earlymentoring has really created
(09:14):
that drive for you to helpothers as well?
SPEAKER_00 (09:17):
Yeah, I think probably two things.
One is having them as rolemodels.
I often think back, you know,there's often times I'll go,
what would Tracy say or whatwould Fiona say, you know, if
they were in this situation?
So I do often think of them.
But I also think of my parents.
My parents are extremelyhardworking.
We grew up, you know, I grew upin the country and I didn't grow
(09:39):
up with entrepreneurial parents,but they are extremely
hardworking.
They do not stop.
They're nearly in their late 70snow and they still don't stop.
They can outwork me and, youknow, they'll still be doing
things late at night and anyway.
But so I think the work ethic Igot from my parents, but the
leadership skills I gotcertainly from my mentors and
(10:00):
you're right, I I do draw onreflection of things I've
learned from them.
And if I'm thinking about, youknow, I'm not sure what to do in
a situation, I will always thinkback to them.
I still have great relationshipswith them too.
I'm still in touch with them.
It's really nice to feelconnected to them.
And, you know, and I think youalways, you know, they create a
(10:20):
bit of a compass for you andyour values because they're
things that you've, you know,connected to with them.
And that's why they got the mostout of you.
So, yeah, there's things thatI'm definitely putting my
clients into uncomfortablesituations that they don't
always, they hang on with whiteknuckles and think, oh my God, I
hope she's right.
(10:41):
So yeah, but you have to, youknow, we're here to help
transform people and, you know,they're not going to do that by
sitting back and hoping that itall happens for them.
Our job as a leader is to guidethem and to, you know, help them
go through that change that theyare really looking for.
SPEAKER_01 (11:00):
Yeah, I think because of your experiences too,
Jane, because you have taken aleap of faith on a number of
times.
Okay, I don't know if I can dothis, but I'm going to do it
anyway.
And sometimes we need thatlittle bit of courage just to
take that scary step in order toget to where we really want to
be.
You know, there's someone whoI've always been been inspired
(11:24):
by, and that was Matt Church,who you joined in the very early
days, his thought leadershipprogram.
And that captured my attentionbecause Matt Church in the very,
very early days was a fitnessleader.
Yeah, in your world.
That's right.
Back in my days, the mid to late80s through mid 90s, I was very
(11:45):
much into fitness as well.
And I did some of his fitnessboot camps, which was
incredible.
And then now, going into thoughtleadership.
What a wonderful trajectory.
And so for you, Jane, you know,tell us about your experience
going through the thoughtleadership program.
SPEAKER_00 (12:01):
Look, Matt Church is, you know, someone who's
changed my life.
So I always admire him.
So I worked with Matt for 10years in Thought Leaders
Business School.
I was on faculty in there forthat time.
But I didn't know about Matt.
It was that I met with someonehere in Brisbane who was doing
some work with himself andChristina Guidotti, a here up on
(12:23):
the Sunshine Coast and I was ata stage in my growth and this
was back in about 2012 and I washitting a ceiling in my practice
I just seemed to you know begoing oh man like this is tough
what like do I do online coursesdo I start speaking I don't
really know what to do to getthrough this ceiling that seemed
(12:44):
to be a bit of a block and andsomeone said to me oh you need
to talk to Matt Church he doesthis thought leadership thing
and and so that was how I methim.
And as you said, he created afantastic program, which is the
Thought Leaders Business School.
I was in the first group there.
We had 30 of us on that firstday.
It was, but, you know, thethings that Matt teaches and the
(13:10):
process and the methodologyaround building a practice, what
I really love about what he doesteachers is about it's about
creating a sustainable practiceit's not about there's no you
know awards for who does it thefastest and you know who's got
the best topic or it doesn'tmatter it's whatever's right for
(13:31):
you it's your journey and I lovethat he is able to see What I
learned from him was being ableto see, I learned a lot, but the
biggest thing I learned from himwas being able to see people's
uniqueness and their wisdom andtheir knowledge and how to
(13:52):
translate that into somethingthat people will value and pay
for.
SPEAKER_01 (13:57):
And you do that for so many female consultants.
We do now.
Yeah, it's a lot of fun.
So very successfully, becausehonestly, what you've done to
help transform other people'sbusinesses has been absolutely
amazing.
So what would you say is yourmission for your life and
career?
SPEAKER_00 (14:16):
Yeah, so my mission is actually, I haven't posted a
few spots, but yeah, you can seea little bit of it off behind
me, but my mission is to createthe community of Australia's
leading female business tobusiness consultants.
So thought leaders, consultants,advisors, you know, there's, I
think what I have learned isthat this is how it works here
(14:41):
in Australia.
It doesn't always translateglobally.
And because during COVID off theback of COVID, I worked with a
lot of people who are overseas.
I was doing some UK clients andthe US.
But one is we have fantastictalent here.
Secondly, is that the wayclients buy here quite often or
the trends that are happeninghere are sometimes a little bit
(15:03):
different than overseas.
And that's often driven bylegislation.
For example, at the moment,respect at work policies that
are in organisations, there's alot happening in that space.
So I I learned that actually themore relevant we are here, the
better result we are.
(15:23):
So I'm really grateful.
I don't work with a massiveamount of people.
I work with people moreintimately and I work with them
for some time.
I have some that have been withme for 10 years.
And they're women who are, and Ido coach some men as well.
They come sort of one-on-one,but 90% of the people I work
with are women.
And you know, Jane, they are atthe absolute prime of their
(15:47):
career they've come out of thistime and you see them all the
time where they come out of youknow they've done they've done
the apprenticeship they'vethey've done the leadership
roles they've they've doneeverything to the really the
optimum of what is capable whatthey're capable of and now
they've gone kids might haveleft home you know it's their
(16:07):
turn now and so they're kind ofgoing okay well how do I love
what I do I don't particularlywant to stop working and women
are living a lot longer And sogoing, well, how do you have
this life by design where youcan do that work that, as Matt
would say, you love the workthat you love to do and do it
with people you love workingwith and do it in the way that
(16:29):
you want?
So my philosophy is to help themhave a lot of fun, which is
about who you hang out with, thecompany you keep, fulfillment
from the the work that you'redoing and the freedom, creating
the lifestyle, how you want todo it.
And so, yeah, so now I thinkthis is what I'm noticing is
that they are finding a lot morefulfillment, joy, choice around
(16:56):
how they want to live.
So, yeah, it's an exciting time.
And, you know, they can do itfor as long as, They like, you
know, we have some that haveretired now.
I've got one who a lady likeJoanne Love, for example.
So she's a Paralympics, she wasthe Paralympic Australian swim
(17:16):
coach.
And she built up a practice.
She built up a big program thatshe sold off for multiple seven
figures.
And now she travels the worldgoing on holidays and she speaks
at the occasional swimmingconference regularly.
about high performance.
So, you know, it's exciting whenyou see people make these
(17:37):
courageous decisions and startto see the results of all their
incredible work.
It's really exciting.
I get very excited for them.
It's great.
I'm
SPEAKER_01 (17:44):
excited just listening to you.
And also it shows that it'snever really too late to begin,
isn't it?
No, no.
Yeah, if you're a woman andyou're coming into your own and
now you've got the time and youmight feel a little bit lost
because you've always beenemployment or maybe you've been
bringing up the children ormaybe there's an area of
expertise that you haven'ttapped into and you think what's
(18:07):
next going into a consultingbusiness and then growing that
and also creating more fun inyour life if it's not fun I
always say really what's thepoint because our careers are
one aspect of our lives but it'ssuch a big aspect of our lives
that you've got to enjoy it andwhen you're successful at it as
(18:29):
well then that makes it evenmore enjoyable So your mission
is fabulous.
What do you think, Jane, hasbeen the most challenging for
the clients that you work with?
SPEAKER_00 (18:41):
Yeah, I think the most challenging thing is
isolation.
So it's a lonely game and it'svery difficult to do it on your
own and by yourself unless youhave people around you who
understand what you do.
And that's why I created acommunity program.
I was doing a lot of coachingand I still do that.
There's the odd person who Iwork with who really doesn't
(19:02):
need community.
They've already got goodnetworks around them.
But more often than not, I findfor a lot of women, they do a
struggle.
They love to get togetherthough.
They love that support networkwhen you put it around them.
So what I do is I create like anadvisory board or a board of
directors around each person.
(19:23):
And so that means they've gotpeople around them who
understand what they're goingthrough, can impart advice.
It's not always just me.
There's others who haveexperience too.
And so I think when you've gotthat and you've got that social
proof and validation around you,what happens is it changes their
self-belief because they seesomething that one person does
(19:45):
and they go, oh, well, maybe Icould do that because I now know
that person.
And, you know, because, youknow, you see these things on
social media or they share thatthey've won these awards or
whatever and they go, oh,they're so amazing, you know,
I'm nothing like them.
But when they actually knowthese people and they're in
their community is that, youknow, they go, well, how did you
(20:10):
do that?
And they're willing to share,you know, and, you know, that's
what makes it a lot more funbecause the confidence comes a
lot quicker.
But we also do things, socialthings, like we did a trip to
New Zealand and we did a holidaything.
And so, you know, it's also whatare the fun elements that it's
(20:30):
not often you get to hang outwith people who really
understand what you do.
SPEAKER_01 (20:34):
Yes.
And being able to bring thepersonal side in, it means that
you're not just developingbusiness relationships, you're
developing genuine friendshipsthat will last a lifetime as
well.
That's fabulous.
And when some of your clientsare struggling, what is your
process that you take themthrough to get to the other
(20:56):
side?
SPEAKER_00 (20:57):
Yeah, I think there's probably two different
times where the biggestchallenges are.
One is startup where theyhaven't got the clarity of the
messaging, the positioning, whatmakes them unique and just the
infrastructure that goes in tomaking it all happen.
So clarity is the first bit, youknow, getting going.
(21:20):
And then the second time wherethe biggest challenge hits is
they're going through, they'reoften going through a growth
trajectory.
Their pricing is a to a certainextent, but now they're too busy
and now they're burnt out.
So that time is we have to bringin the right support, make sure
(21:40):
that we can keep their practiceprogressing.
And it's hard because they'reheavy delivery and we're
changing some of the the thingshappening in the practice it's
quite a stressful time for thembut I say it's the only time
that is the there's this bigspeed bump that we have to get
over that is at a particulartime in the practice and I say
this is actually the time wheremost people get stuck because
(22:03):
they they don't know how to getthrough and get over that speed
bump but we put a lot of effortinto the support to get them
through that speed bump systemssupport pricing all those things
and then geez it's nice whenthey're on the other side of it
SPEAKER_01 (22:18):
And
SPEAKER_00 (22:20):
they can breathe a sigh of relief
SPEAKER_01 (22:21):
until they can change things.
That's it.
They get to breathe.
Yes.
You know, with all the changesthat are happening in the world
at the moment, I mean, there aredemographic changes, economic
changes, technological changes.
A big thing that has affected somany of the people that I work
with, and consequently, thereare redundancies and they have
(22:43):
to reinvent their careers, isAI.
Now, I always say it's importantto grow and change and not stick
your head in the sand and acceptwhat's different it doesn't
matter you know where you are inyour career there will always be
changes there will always bechanges in your life and with AI
affecting so many businessessome are afraid of it some are
(23:08):
using it as a crutch now butothers are learning how to use
it properly as a tool what'syour take on the changes that
are affecting each and every oneof us now because of AI
SPEAKER_00 (23:19):
it's just Just incredible, isn't it, Jane?
I can't believe the changes.
We do an AI masterclass with thecommunity every quarter and the
things that I'm presenting isgoing, okay, well, here's the
things that have happened in thelast 90 days.
It's just phenomenal.
So key things are is most of myclients are solopreneurs.
(23:40):
They have one to two staff.
So we don't build bigbusinesses.
We're building very small microbusinesses.
So AI has been extraordinary interms of building their capacity
to get more done and not justthem, but to be able to empower
their support.
So for many of them, they mighthave a VA or someone like that,
(24:00):
a virtual assistant who helpsthem.
Things like, for example, brandvoice.
So quite often an assistantmight be trying to word emails
or word some kind of, it mightbe, you know, social media posts
for them.
They don't know what to put inthe caption.
That takes a lot of legwork outof that for the expert.
(24:21):
But what I've done for everybodyis help them create their own
brand voice in ChatGPT or Claudeor whatever AI they're using so
that it's not just them, butit's the team can tap into that
brand voice, write thingsprofessionally, use the terms
and the approach that they use.
(24:41):
And the other things that we'vebeen using is there's some great
tools like copy.ai.
Copy.ai is great if we haveexperts who have got, they
might've written a book or evena whole series of blogs.
And we can pull that out andrepurpose that content with
tools like copy.ai and it willautomatically it has you know
even things like a workflow youcan put in you might say a
(25:03):
chapter in a book here's achapter and here's the Facebook
post here's the LinkedIn postand it extrapolates that out of
the content so the big thing isleverage and empowerment for the
team and you know we've had likesituations where people have
been able so we're definitelywhat we're not saying is
(25:24):
outsourcing the thoughtleadership we're definitely not
not doing that, where it mightbe a little bit of brainstorming
to come up with some prompts orideas.
But I'm still very much aboutit's your original IP.
It's your thought leadership.
You've got to know your stuffbecause you've got to be
speaking on stage and runningworkshops and coaching programs
and interviewed on podcasts.
(25:44):
You've got to know what you'retalking about.
So we definitely have aninfrastructure in place that
they are genuinely coming upwith their original ideas.
But AI is very helpful in comingup with the research.
Research was probably ourbiggest challenge in trying to
do it quickly, but AI has alsobeen really helpful for that
too.
SPEAKER_01 (26:05):
Yeah, I think the important thing is to understand
how to do the prompt engineeringso that it goes down the right
track.
And I've been experimentingrecently.
It's been really a lot of fun.
Have you?
Yeah.
And I created a GPT that isbased on my book, Navigating
(26:27):
Career
SPEAKER_00 (26:27):
Classrooms.
So
SPEAKER_01 (26:28):
I call it Jane Career Coach GPT.
What it does, if someone asks, Imean, you can read the book and
then you've got the informationanyway.
But I thought, why don't I putit into a GPT and see how it
goes so when you ask itquestions it pulls out the
information from my book and Ispent a year writing the book
(26:50):
many years ago now and I'veupdated it three times since so
it's still relevant but it makesit so easy for people and my
mission I asked you about yourmission earlier my mission is to
make careers guidance accessibleand affordable to everybody who
needs it and so that is one wayof fulfilling my mission it's
like a tick off my My bucketlist.
(27:11):
And so even though I'm quitelong in the tooth now, Jane, you
can still teach an old dog newtricks.
I love it.
You're just
SPEAKER_00 (27:18):
warming up, Jane.
SPEAKER_01 (27:21):
Well, I'll probably go on.
And as long as I can talk, Jane,I'll carry on into the 70s and
80s, I'm sure.
But now, very exciting thingshappening for you.
You've got all these eventscoming up, Jane.
And I attended one of yourfabulous events online during, I
think it was January.
the early days of COVID when Idid a content creation boot
camp.
And now you've got two comingup, one in Bali very soon and
(27:45):
one in Kingscliff in New SouthWales.
Lovely spot.
So tell us about contentcreation boot camp, how it works
and why we must all attend.
SPEAKER_00 (27:55):
I mean, I can tell you why you must attend.
It's fabulous.
Yeah, you've been and we'restill friends.
So that's good.
So people go, oh, boot camp.
What are you going to do?
It
SPEAKER_01 (28:05):
works.
It works.
SPEAKER_00 (28:06):
Yeah, well, it really came about because I was
struggling to get focus on myown thought leadership and IP
and I would go and hide and comeup with my content and then
other people were struggling.
Do you want me to book a room?
And we started to do ittogether.
So that's how it was born.
And so we've had over 600 peoplego through the content creation
(28:29):
bootcamp now.
So I've been doing them since2015 for some time.
And And, yeah, the idea is wecreate a year's worth of thought
leadership in two days.
So that means we have people whoget manuscripts of their books
done in two days.
They get all the– becausebuilding a thought leadership
(28:51):
practice is about building outassets that can be repurposed
and are commercially smart.
So what happens is I find a lotof wasted content and a waste of
thought leadership in people'spractices.
So this is about building theasset that can be repurposed
into blogs, newsletters,podcasts, videos, social media
(29:12):
posts, workshops, keynotes.
So it's think once and then youcan use often.
And so it's all about leverage.
And so the ones that we havecoming up in Bali and then we
have Kingscliff.
So it's nice to be able to goaway and have a few cocktails
after a big day.
So we thought we might try thatthis year.
(29:33):
So, yeah, they're coming up andit's amazing.
You know, I think...
We work in 10-minute blocks, sothey're really short, sharp
sessions.
And most people walk awayrealizing, wow, isn't it
incredible what you can do witha bit of focus and to create
something that is an assetthat's commercial and for your
business.
(29:53):
And they can get it done in acouple of days.
The beauty of it is we find,too, for a lot of women, we
could do at home, but, you know,they go, but the washing
machine's going, you know, kidsneed things, or there's too many
distractions at home.
So it's really nice to be ableto get away and also hang out
with other people who are doingit rather than sit by yourself
in a hotel room.
(30:15):
So looking forward to those.
We have, and now that AI hascome in, we use it to be able to
help us with a couple of aspectsof unpacking it.
And so we've gone from actuallyunpacking on summer going.
We've had two people break therecord of 72 pieces of thought
leadership in the two days now.
(30:36):
So it's starting to pick up.
But it's amazing what you walkout with.
We have some people who havewritten their book in two days
and it's all their original IP.
We're not running everythingthrough AI or anything like that
it's not like if I asked youabout the content could you talk
to me about it you know it's notlike it's all been outsourced
it's all original IP all thoughtleadership and all leveraged
(30:57):
yeah so it should be fun
SPEAKER_01 (30:59):
it's such a powerful time going through your boot
camp because I remember when Iwent through it initially I
thought oh there's so muchpressure 10 minute blocks I
can't think and then you get ona roll and knowing that everyone
else is doing it too I ended upwith 52 wonderful ideas and And
so that's a year's worth ofcontent.
(31:27):
Wow.
Put yourself out there, elevateyour presence and increase your
(31:51):
influence.
And I think for everyentrepreneur, every consultant,
that's what you want to do.
You've got to be brave enough toput yourself out there, increase
your influence, attract theopportunities you want and have
a lovely life.
That's the game.
Yes.
And, you know, it's a lot ofhard work, but you know what?
Hard work is thrilling too,isn't it?
SPEAKER_00 (32:10):
It really is.
Yeah.
Yeah.
Well, I love the quote fromPavarotti who said, you know,
people often say to me, you'reso disciplined.
And he said, it's not adiscipline, it's a devotion.
And I think it's about yourlife's work.
So it's more than a career, it'sa calling.
And it's about your impact andwhat you bring to the world and
(32:32):
what you the biggest, what youcan have the greatest
contribution to the world.
SPEAKER_01 (32:39):
And you know, you've made such a huge impact on me
and so many people.
So I want to say thank you somuch.
It's such a thrill.
It really is a joy talking toyou.
And I enjoy it so much.
And the fact that you've comeback after nine years, I don't
think I should wait another nineyears.
Thank you so much.
Thank you.
A wonderful Easter break too.
Thank you.
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