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In this episode of Your Career Podcast, we share a LinkedIn Livestream during which Jane Jackson welcomes LinkedIn expert Kevin D. Turner to unpack LinkedIn’s latest features for job seekers.
With over 220 updates introduced recently, Jane and Kevin share invaluable insights on how to leverage LinkedIn’s evolving tools to enhance job search success.
Key LinkedIn Features discussed during our live broadcast include:
1. Optimising Your LinkedIn Profile for Recruiters
Kevin emphasises the importance of searchable job titles, verified skills, and filling out job preferences to ensure your profile appears in recruiter searches.
Job seekers should focus on selecting skills and experience from LinkedIn’s dropdown menus, which function as "market value filters," making profiles more searchable and ensuring they’re accurately ranked.
2. Leveraging New LinkedIn AI and Premium Tools
LinkedIn has introduced new AI features for cover letter and resume customization, making it easier to tailor applications for specific roles.
Additionally, tools like LinkedIn Learning, the job preference dashboard, and profile verification badges help boost credibility and visibility, particularly when used with premium membership features.
3. Building Genuine Connections with Voice and Video
Use LinkedIn’s voice pronunciation feature and in-message video/voice notes to make a memorable impression.
Creating engaging content and having authentic interactions help cultivate relationships with connections, setting the foundation for valuable networking and increased profile activity.
Jane and Kevin conclude by inspiring job seekers to actively cultivate conversations and share thought leadership on LinkedIn, transforming passive profiles into powerful, dynamic career assets.
For regular career and LinkedIn tips and udpates, connect with Jane on LinkedIn https://www.linkedin.com/in/janejackson and connect with Kevin on LinkedIn https://www.linkedin.com/in/president
>>> For career clarity and confidence, download Jane's career resources at janejacksoncoach.com
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