Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.


September 20, 2023 34 mins

Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learning how to create an end-to-end trac...

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This episode is another preview of content that will be included in my upcoming book.

Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind.

This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value.

Ever thought about the untapped power of...

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Ever wished you could tap into the brilliant mind of an author, successful company founder, and  and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert,  author of Social 3.0.

I was lucky to have Andy share his experiences and insights on B2B growth with me.

Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive action...

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Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy?

I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on.

I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of 'Instagrammable&a...

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Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging...

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What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?

You offer a free update on LinkedIn best practices.

With that thought, my free ebook, Maximizing LinkedIn for Business, was born.

Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has...

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Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience.

Strap yourself in for an expedition into...

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Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation.  I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success.

In this intimate solo episode, we'll unlock the meaning ...

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What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the imp...

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Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marketing and how they connect with my f...

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Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus...

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What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease?

Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. 

Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implementable strategies to help you navigate the digital marketing maze.<...

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Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded systems industry to helping small businesses succeed online. Plus, we dive into his fa...

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Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a step-by-step tutorial on activating and maximizing LinkedIn Creator Mode, so ...

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Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve.

From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into...

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What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, where your imagination is the only limi...

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Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty&a...

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Discover the top 10 AI marketing tools that I personally use and love! 

In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. 

From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. 

Don't miss out on these incredible resources! 

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Has your marketing data been feeling a little flat?

Are you looking for ways to increase your ROI? 

Look no further! 

In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment. 

Learn how to:

  • attract quality web t...
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In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! 

Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche.

I'll discuss the various ways you can measure the ROI of your ...

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