July 28, 2023 • 43 mins
What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the importance of sharing knowledge - a true inspiration for all content creators.
Podcasting on YouTube might seem like uncharted territory, but with Vyyyper's guidance, you'll unravel the intricacies of this exciting medium. We delve into the art of creating content that resonates, navigating through the changing landscape shaped by platforms like TikTok. Discover the true potential of authenticity in content creation, and why you don't need top-tier gear to succeed. We further explore strategies to optimize podcasts on YouTube, making them valuable for listeners and successful in the algorithm.
The conversation takes a turn towards repurposing content and understanding YouTube's algorithm, vital aspects for content creators. Vyyyper uncovers the potential of creating multiple formats from a single source, maximizing reach, and humanizing brands on YouTube. We wrap up with an introduction to vidIQ's game-changing AI Content Generator.
Join us in this enlightening journey, where Vyyyper paints a vivid picture of the future of podcasting and YouTube, loaded with a wealth of practical advice that you cannot afford to miss. Tune in to this episode - a goldmine of insights from the man who’s been there and done that.
Guest Links
- Check out VidIQ here: https://nealschaffer.com/vidiq (affiliate)
- Check out Vyyyper's YouTube channel here: https://www.youtube.com/TheManAboutTech
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
If you didn't hear the news.
Youtube has now added supportfor podcasts.
What does this mean?
Whether you are a podcaster ora YouTuber, I think you're going
to learn a lot from my very,very special guest on this next
episode of the your DigitalMarketing Coach podcast.
Speaker 2 (00:36):
There's a lot to cover.
Whether you're a marketingprofessional, entrepreneur or
business owner, you need someoneyou can rely on for expert
advice.
Good thing you've got Neil onyour side, because Neil Schaefer
is your digital marketing coachhelping you grow your business
(00:58):
with digital.
First marketing, one episode ata time.
This is your digital marketingcoach and this is Neil Schaefer.
Speaker 1 (01:10):
Hey everybody, this is Neil Schaefer, your digital
marketing coach, and well, thisis my podcast of the same name.
Welcome.
I know that many of you listento other podcasts and I don't
always go into the back story ofwho I am and what I do, but I
am a fractional CMO, also anauthor and a speaker, and I also
(01:31):
have my own mastermindcommunity called Digital First.
So the way I work withcompanies is normally as a
fractional CMO or through thisgroup coaching mastermind
community called Digital First.
You can find out about all thisat neilschaefercom.
I don't think I need to go intothe details here, but I just
want to let you know afterlistening to these episodes.
If you're ever in need of help,I would love to serve you.
(01:52):
So for those of you that mightknow, that might follow me on
social media or heard myprevious podcast episodes, I've
just come back from an amazing,amazing week in Berlin, germany,
working on my next, my fifth,book.
I now have a new title, a newtable of contents, a new
structure and really energizedby what this book is shaping up
(02:17):
to be.
So that's all I have to say.
I know I've talked about it fora long time.
In fact, I was playing some oldpodcast episodes to my
developmental editor saying,look, I mentioned this book back
in 2020, back in 2021.
But yes, it is finally coming.
I do hope to have a pre-salecampaign going up soon.
Right, still be a few weeksaway, but I'm getting closer.
(02:37):
But I really, really can't waitto introduce you all to this.
But that's not what we're goingto talk about today.
Today, I have a very, veryspecial interview Now.
Because you're a podcastlistener and I'm a podcast
listener, you probably onlylisten to so many podcasts per
week and if you listen to thesame podcast over and over again
, you probably create theseintimate relationships.
(03:00):
They call them like parasocial.
You create these parasocialrelationships with the podcaster
and they become people.
It's almost like they're oldfriends.
It's this sort of weird digitalphenomenon, but it happens
especially with a medium asintimate as podcasting is.
So well.
I am a big fan of the TubeTalkpodcast presented by vidIQ, one
(03:24):
of the leading YouTube tools,and Viper is the host, and I
love the energy that Viperbrings to every podcast episode
and also just the way he dumbsdown YouTube marketing and the
advice he provides.
So he works with a lot ofcontent creators, works with a
lot of YouTubers and Ichallenged him.
(03:45):
I reached out to him saying youknow, viper, no one's talking
about this convergence ofpodcasting in YouTube and now
that YouTube has offered thisnew functionality, I'd love if
I'd be honored if you would comeon my podcast as my guest and
talk about this.
So you're going to get a bigdose of Viper, and at the
beginning of this interview Isort of fanboy him.
(04:06):
Anyway, I just wanted to giveyou that advanced notice in case
you're surprised.
But you know, it's almost likeI've memorized all of his
mannerisms because I listen toall the podcast episodes and
maybe you have also memorized mymannerisms.
So I think you know what I'mtalking about.
But anyway, I'm going to stoptalking here Without further ado
.
Let's jump into my interviewwith Viper from VidIQ.
Speaker 2 (04:27):
You're listening to your Digital Marketing Coach.
This is Neil Schaefer.
Speaker 1 (04:35):
Today we have a very special edition of the your
Digital Marketing Coach podcast,because in the house I have no
other than Viper the man abouttech.
Let me repeat that for thepeople in the back of the room
Today my special guest is theone, the only, viper the man
(04:57):
about tech.
Viper, welcome to the show, myfriend.
Speaker 3 (05:01):
Ooh, usually I'm on the other end of that intro, but
I appreciate the fire andenergy amount dude, how you
doing.
Speaker 1 (05:07):
Neil Doing awesome man.
You know when Viper is on theshow.
I've listened to so many tubetalk episodes where every guest
is like that is the best introthat I've ever had.
So when you're on the show, yougot to up your game.
I did my best there.
Speaker 3 (05:21):
I appreciate you, man .
Speaker 1 (05:22):
Thank you for having me so awesome to have you, viper
.
You are one of the tube talkpresented by VidIQ.
You're one of the podcasts.
You're in my ear every week.
I feel like I know you, eventhough we've never met in person
and this is the first timetalking, so I'm genuinely
excited to have you on the show.
I know you're going to bring alot of value to all the
listeners.
But to those that don't know,viper, the man about tech, vidiq
(05:44):
there's probably a story therethat I'd like you to share.
Just how did you, how did thisall get started?
Now, I know the story aboutClubhouse and VidIQ and all that
, but let's go back, becauseyou're you've really been big on
YouTube before you started thepodcast with VidIQ.
So how did this all get started, viper?
Speaker 3 (06:01):
Yeah.
So for those of you all who arelistening, what's up?
People, this is your boy, viperthe man about tech.
I am a tech content creator.
I've been making tech videos onYouTube for five years.
Uploaded my very first video onJanuary 1st 2018.
I've always been passionateabout technology, so at the
beginning of 2018, I justthought you know what?
There's a whole tech YouTubegenre out there and I'm
(06:25):
passionate about tech.
I'm very knowledgeable abouttechnology, so let me throw my
head in the ring here.
So that's what I did.
So I was doing YouTube for aboutthree years when this platform
that Neil just alluded to calledClubhouse, came to be and it
came to prominence during theheight of the pandemic.
So I was in Clubhouse giving myYouTube advice and, mind you, I
am not the biggest YouTubeYouTuber as far as numbers and
(06:47):
vanity metrics go, but I'm stillone of the most well-known
people in tech YouTube justbecause of how I put myself out
there and how much work I putout there.
So, as I was on Clubhousetalking about my YouTube
experiences and different thingslike that, people were watching
because, again, clubhouse atthe height of the pandemic was
big.
Everybody was on there.
Mr Beacon was on there Canestars on there you have brands
(07:09):
like vidIQ and everybody else onthere.
So vidIQ I think they had someof their senior leadership
hanging out in Clubhouse as welland they kind of noticed me and
they asked me.
At some point they sent me anemail stating that one of their
senior and that they wanted totalk to me.
So we had a chat.
They wanted me to host room forthem on clubhouse.
So I thought the contract thehost room for vid IQ on
(07:30):
clubhouse.
The contract was supposed to befor a year.
And Then, four month into thisone year contract, I get another
email from one of theirexecutive assistant saying, hey,
our guy wants to touch basewith you and things like that.
So I'm like, alright, I figurehe wants to touch base about how
the room for going about how todeal with one.
They that were happeningdifferent things like that.
But no, they wanted to touchbase because four months into
(07:52):
the brand deal, they wanted tooffer me a full-time position at
vid IQ.
So fast forward to today.
I work for and at vid IQ.
My job title is executiveproducer of social media, which
basically means I am the head ofsocial media at vid IQ.
I run our Twitter account, ourfaithful account, our Instagram
account and, as new alluded to,I also host our podcast called
(08:13):
tube talk.
So that is pretty much just aquick story up of me and how I
get here.
New.
Speaker 1 (08:17):
Amazing story, my friend, and there aren't.
Well, we don't know what'sgonna happen with clubhouse, but
there aren't that manyclubhouse success stories that
you hear about.
So very well done.
I want to, you know, rewind theclock.
When you started on YouTube soyou mentioned five years ago
You're big into tech.
You probably consumed a lot oftech YouTube content when you
(08:38):
began that channel.
Was it like a side hustle?
Was it just like a passionproject?
Was it you wanted to get freeswag from companies?
What was it that drove you toget started on your YouTube
journey?
Speaker 3 (08:49):
Yeah, it was definitely a side hustle, a
passion project, because I gotjust said before, I'm very
passionate about technology.
I eat flea.
Brief, tech I buy all the newsmartphones, I'm buying the
headphones, I'm buying thetablets and different things
like that, so I'm knee deep intotech.
So, like I said earlier, Idecided to start a channel in
2018.
Unfortunately, I lost my motherin 2017.
So I'm like you know what?
(09:10):
We only got one life.
I want to go out here and Iwant to live my absolute best
life and I figured you know what?
It's time for me to start aYouTube channel.
So that's what I did the firstday of 2018 and If you would
have happy back then, if itwould have led me to where I am
now, I probably would have toldyou no.
But that is the beautiful thingabout being a creator you never
know where the road will takeyou.
(09:30):
And somehow it took me frombeing a tech content creator to
now being a quote-on-quoteYouTube educator, if you can
label me as that, but I do workfor a YouTube education company
now.
So, yeah, it's just a beautiful.
It's just the ebb and flows ofbeing a content creator and
never knowing what your affairsare gonna be if you keep out it
and stick with it, because, asyou lose to, this is not easy.
It's not an overnight successor nothing like that.
(09:51):
I was making video for threeyears before I got contacted by
vidIQ to to work with them in inthat capacity, so you got to be
willing to put your head downand put in the work.
I have made over a thousandpieces of content between
regular videos and live stream,so I have a lot of a large body
resume and work out there forthe people to see and listen to
me.
So that work paid off.
Speaker 1 (10:12):
Well, amazing story.
Viper, sorry about your loss.
I lost my parents during COVIDmyself, and I know that they
would want me to do what I'mdoing now.
They'd want me to share what Iknow and I think I love that,
that sentiment.
We only have one life to liveand if something were to happen
to us, you know all thatexperience, information goes
away, so let's get it out there.
So really appreciate that.
(10:33):
I'm finding more youtubers thathave that, that have that same
value, and I think it's awesome.
And you know, we have a lot ofentrepreneurs and business
owners that listen to this show.
We also have, you know,marketers and people that are
representing your largerbusinesses and I think, whether
you're a person or business, wehave lots to share, right?
Businesses have their own IP,their own stories, their own
ways of helping people.
(10:53):
So Awesome reminder to get outthere.
Stop overthinking, right, likewhen you got started, did you?
You find a lot of people,especially, and myself included.
With YouTube, we get held backby the microphone choice, the
video choice, the background.
I said, screw it, I'm not gonnaredo my office, I'm just gonna
get out there, right, but didany of that hold you back?
(11:14):
Or it was like January 1st2018?
.
I'm not gonna let anything holdme back.
I'm just gonna go and do it.
Speaker 3 (11:20):
Yeah, what you're talking about is something that
we refer to in the creator spaceas analysis paralysis.
You're also looking at bigcreators like Casey Neistat the
market brown leads differentpeople like that and you see
their top-level gear, theirtop-level video production.
You're like man, I can't comeon YouTube without being tops
here.
No, no, no, no.
That is not how this gets done,people.
I challenge anybody who'sthinking about starting a
(11:42):
channel but you're afraid thatyou don't have the best camera
gear.
I want you to go back to yourfavorite creators very first
video and then compare theirvery first video To what they
are putting out there today.
I promise you, I will bet you,it looks a lot different.
What they're putting out theretoday did what they put out
there from their very firstvideo.
There is levels to this thing,people.
(12:03):
You have to gradually work yourway into becoming a better
creator, getting yourself in afinancial position to upgrade
your gear.
You don't need all thetop-level gear to start out.
All you have to do is pull outyour phone or tablet, point at
you and start recording.
Start talking about somethingthat you're passionate about and
let your passion Carry you.
I think there's a lot ofcreators out there, or a lot of
(12:25):
people who are thinking aboutstarting YouTube that are
letting these different thingshold them back, when, in
actuality, all you need ispassion, drive and a smartphone,
and you, too, can start aYouTube channel here in 2023 and
Viper.
Speaker 1 (12:39):
Love the passion.
My friend and I think the thedata point that a lot of people
share is that Mr Beast wasn'this first.
Like a hundred videos Done on a.
Was it a broken iPad?
Speaker 3 (12:48):
iPhone Yep.
Speaker 1 (12:49):
Okay, well, there you go, so no excuses.
So for the corporate audience,I think you know, five, ten
years ago Everyone thought theYouTube video had to have this
like.
It had to be perfect.
You know, perfect videography,high-end and I think people you
know we talked about, mr BC,ipad and iPhones.
For companies I know the targetaudience for vidIQ is creators,
(13:13):
but I'm sure you also havecorporate customers that use
vidIQ as well.
For companies, would you sayover time that the requirement
for that beautifully lookingvideo, with the emergence of
TikTok and authenticity, wouldyou say it's just not the same.
And even businesses can proceedforward with the YouTube
channel without having to havethe highest end gear or shooting
in a video studio.
(13:34):
What do you say, viber?
Speaker 3 (13:35):
Absolutely, and I think a lot of brands have had
trouble figuring out how to besuccessful on YouTube because
they're so used to marketing inthe corporate sense, in the
corporate world, that marketingin the corporate world it is
drastically different frommarketing on YouTube.
Youtube is more grassroots,it's more being a part of the
actual community that you'retrying to market to.
(13:56):
So in the tech space there's abrand called Nomad.
They make some of the best techaccessories out there, but 19
years ago you didn't know them.
But what they did was theymarketed by being involved in
the community, like when biggercreators were live streaming and
different things like that.
You'll see one of their peoplein the live streams, interacting
organically and just being apart of the community.
(14:17):
So I feel like if brands want tomarket on YouTube today, it is
very important for them tounderstand that you need to be
organically active in thecreative community, because if
you're not, if you're justtrying to do it as if you were
doing old school marketing on acorporate budget and different
things like that, then it comesoff as overpolished,
overproduced and it loses itsauthenticity.
(14:39):
And the biggest thing as a brandthat you need as it relates to
advertising on YouTube.
It's authenticity.
That is what makes YouTube theplatform that it is today.
It's the creators showing theirreal self.
They're being vulnerable,they're being authentic and
that's how they are able tobuild bonds with the communities
of people that they have onYouTube through their
(15:00):
vulnerability and theirauthenticity.
So, as a brand, you have torecognize that and understand
that it's more aboutauthenticity than it is about
being flashy and overproducedand different things like that
or fitting to both money.
It's not about that.
It's about being authentic andunderstanding who your target
audience is and how your productor service can benefit them.
If you can understand that as abrand, then you are well on
(15:23):
your way to understanding how toadvertise on YouTube in today's
climate.
Speaker 1 (15:27):
Amen, brother.
It's funny, not a lot of peopletalk about we talk about
authenticity in social media,but not a lot of people talk
about it with YouTube.
But I think that's reallyimportant and myself I tell
people I began a blog in 2008,.
I began a podcast, 2013.
Youtube, for me, is the finalfrontier, so it's something I've
been investing a lot of time inand I finally went to my first
Vid Summit last year.
(15:47):
And when you talk aboutcommunity, man, I mean I've been
to a lot of different marketingconferences but nothing
compares to the communityfeeling and I would you know
it's coming up in Dallas.
I'm already going.
I got my early bird ticket.
But I would say any brand thatwants to get into the community
and better understand it, justgo to Vid Summit, right?
Speaker 3 (16:06):
Yes, yes, I could not agree more.
And the crazy thing is not alot of brands go to Vid Summit
because it's not the biggestconference in the world.
But, like you said, neil, thereis no better sense of community
, especially in the creativephase, than being at a Vid
Summit.
I've been lucky enough to be,to the extent, three of them and
I can tell you firsthand thatthey are absolutely incredible
placements to be and theatmosphere there between
(16:28):
creators is nothing like.
It's unlike any otherconference Because, again, that
conference is made for creators,by creators.
There's no fans or anythinglike that.
It's basically just a bunch ofcreators coming together to
share their passion, share theirknowledge about the industry
and their tips and tricks, andit's just one big family
atmosphere at Vid Summit.
And brands would do well tohave some type of presence at
Vid Summit if you really want tobe engaged in the creative
(16:49):
community here.
Speaker 1 (16:50):
Absolutely, and it is a community where people
genuinely teach.
They show their analytics.
There's no black box.
Hey, I got one millionfollowers on Instagram without
showing exactly how they did it.
They really go through thedetails and they really want to
help and any brand would getwell educated there, not just in
the community, but on YouTubeas well.
(17:11):
So I want to fast forward now.
So I brought you on Viperbecause VidIQ, leading tool for
marketers that want to betterleverage YouTube.
I use it all the time.
In fact, the title descriptionof this video, this live stream
on YouTube, was created by VidIQand the AI you have there.
Of course, man, right.
So I had this.
(17:31):
You know, I've been podcastingfor a while and I've had a few
different epiphany moments.
One was I was actually able tointerview Daryl Eaves on this
podcast about the YouTubeformula.
And I'm like Daryl, you know, Iknow that I should be on
YouTube, but you know what doyou think about the podcast?
And he's like dude, you got toget the podcast up there, man.
And you know, do I create aseparate channel or not?
(17:51):
The analysis paralysis, right,I was so deep into do I create a
separate channel?
Same channel.
And then my podcast editor andI know he's going to be
listening to this he's like dude, you got to get this stuff
Because I record theseinterviews.
I was doing them on Zoom withoutlive streaming before.
Now I'm on stream, you're livestreaming.
And he's like dude, you got toget these up on YouTube.
I'm like I don't know, man,just you know who's going to
(18:12):
watch an hour or two peopletalking.
So I also had that.
And then one day I said youknow what, I'm just going to do
it.
And that was about two monthsago and it started me on this
journey, right, and I had thisepiphany moment.
I see a lot of opportunityunfold.
So I want to take a step back,viper, because you you're on the
YouTube, the tech side, butalso you podcast with vidIQ.
I guess maybe let's start withvidIQ with TubeTalk.
(18:32):
Are you guys live streamingevery one of your episodes, or
how do you?
How do you bridge your podcastwith YouTube?
Speaker 3 (18:39):
Well, neil, at the current time, we don't really
have a YouTube strategy for ourpodcast yet.
We've been kind of discussinginternally, so that might come
the past later on on the road, Idon't know, but I definitely
feel like if you are a podcasteror you want to get into
podcasting, there is no bettertime to jump into the waters
right now, especially with theway YouTube is pushing podcasts.
(18:59):
They recently just came outwith what a feature that will
allow you to create a playlistwhere you can put all the
episodes of your podcast, andthey actually have a dedicated
podcast tab on YouTube.
So when you go to the YouTubehomepage and you click on the
podcast tab, you can discoverthe different podcasts that are
on YouTube.
Not only that, though, neilYouTube are also making these
(19:19):
podcasts available on YouTubemusic.
Now, I don't know how many ofyou are our YouTube music
listeners, but it's one of thebiggest streaming platform for
music out there.
So the fact that YouTube is nowmaking podcasts available on
YouTube music is a pretty bigdeal, you know, between the
natural, organic discovery onYouTube already and now with the
(19:40):
addition of having podcasts onYouTube music.
Bruh, if you want a podcast in2023, your podcast should have a
home on YouTube, because theother thing about having a
podcast on YouTube, as I justtalked about, is the search and
discoverability.
The podcast, like anything elseon YouTube, can be searched,
and you all know, I'm prettysure if you're listening.
Well, I'm guessing some of youall who listen to the podcast
(20:01):
understand YouTube is still thesecond largest search engine in
the world, so why would you notwant your podcast in front of
all of those eyes and with theability to be searched like that
?
So why not be on YouTube?
Speaker 1 (20:14):
Yeah, and Viper, you know some of those stats like in
terms of podcasts, where dopeople discover them?
Youtube is like number one ortwo.
Right, it's up there.
It's definitely up there, yeah.
So it's crazy, but when youthink about it and it's funny
because with podcasts there'sthis conversation oh, you need
to create show notes.
It's good for SEO.
You need to publish blog postsabout your podcast.
My podcast does really bad withSEO.
(20:36):
What does good with SEO is blogposts that are optimized for
SEO, not podcasts.
But what I'm finding withYouTube is not everybody wants
to watch a long interview, butthere are people that do.
Right, and it's what DarrellDarrell Eves.
Obviously he's like the king ofYouTube, but he's like let
YouTube find your audience, man,he just says it like that,
(20:57):
really calm, but it's so true,there is an audience and I do a
live stream and I don't do aregular live stream, so I don't
expect anybody to chime in thelive stream, but the video lives
on right, and people may not besearching on podcasting, may
not be searching on Applepodcasts, because you don't
listen to so many podcasts.
You're not searching for anepisode here, an episode there.
You're searching for podcasts.
(21:18):
You're locked in like me andTube Talk.
I want to listen to like eightpodcasts every week.
You can only listen to so much.
But with YouTube you aresearching for that topic and it
might be someone creating avideo.
It might be an interview likethis that pops up.
That serves that person right.
Speaker 3 (21:33):
Before Spotify paid that man $100 million.
Where did Joe Rogan podcastlive?
On YouTube.
So do not sleep on YouTube fora place to be the home of your
podcast, because, I mean, JoeRogan was on YouTube before he
was on Spotify, you all.
Speaker 1 (21:47):
So I guess the next question then is if you have a
podcast and there are thesetools that will automatically
grab the RSSB to your podcastand you'll basically what I've
seen in the past are podcasterswho have their podcast on
YouTube.
It just shows a static image ofthe podcast icon and then it's
(22:07):
like, you know, 15 minutes oftalking head or an hour
interview, and I thought youknow what that's not cool,
youtube's not.
You know, it's not authentic.
Getting back to what you weresaying, and that's another thing
that sort of you know preventedme from getting going.
So, with that out of the way,what would you suggest?
You know podcasters who arelistening or businesses who I
think, once we start talkingabout this, but you're beginning
(22:29):
to see this connection actuallybetween podcasting and YouTube
that I've found what would bethe formula and I know, with
vidIQ, you're still working onthe formula yourself, so maybe
you don't have the answer today,but what are some of the things
that podcasters or businessesthat want to get into this
should be thinking about?
Best ways of leveraging YouTubewith a podcast?
Speaker 3 (22:49):
All right.
So to be successful on YouTubemeans that you have to
understand how the platformworks.
So you just can't put a podcaston YouTube and expect people
and call it such and suchpodcast and expect people to
come and find your podcast IfYouTube as a platform just
simply does not work that way.
What you need to do is figureout how your podcast provides
(23:11):
value to potential listeners andthen you want to advertise that
value and the title of thepodcast episode or maybe the
thumbnail that you're using forthe podcast for that particular
episode, whatever the case maybe.
But you can't just call it thenew shape of podcast on YouTube.
That doesn't work.
So in this particular episodeof this podcast, we are talking
about how to have a podcastpresent on YouTube.
(23:34):
So if you're gonna put thisparticular episode on YouTube,
you wouldn't put the title asnew shape of podcast.
Your title on YouTube should behow to establish a podcast
present on YouTube, and thatwill draw a lot more listeners
to their podcast than just ageneric podcast name being the
title.
So you have to understand howYouTube works from a search
(23:54):
engine optimization point ofview.
Ashley, you need to understandwhat people want and need from
what you're trying to glean orwhat you're trying to convey in
your messaging on YouTube.
So once you understand that,that makes it a lot easier to
figure out how to optimize yourpodcast in such a way that you
can get success on YouTube,because you're not just throwing
(24:15):
up generic titles and metadataand different things like that.
Your description is talkingabout the highlights of the
episode of the podcast or whatwe'll be talking about in that
particular episode.
Your title is the main subjectthat's being highlighted in that
particular episode.
Your thumbnail is maybe the twoguests on the thumbnail or
maybe something relating to whatyou're talking about in this
podcast.
So, as long as you areoptimizing your content for
(24:37):
human beings and giving themvalue, or and giving them a
tease of the potential valuethat you can offer from that
particular episode, that is howyou're going to find success on
YouTube.
And, like I alluded to earlier,if you're starting a podcast on
YouTube, youtube allows you tohave playlists that you can put
all your podcast episodes in sopeople can click on the playlist
and they can see all theepisodes that you have.
(24:58):
The other cool thing that'sgoing on on YouTube as it
relates to podcasts well, itdoesn't really relate to
podcasts, but it can be used toelevate your podcast or YouTube
short.
And for those of y'all who don'tknow tick-tock but on YouTube,
so podcasts usually go anywherefrom like half an hour to an
hour, maybe two hours, dependingon how long the conversation
goes.
A lot of people aren't going towant to sit and listen to a half
(25:20):
an hour or hour longconversation.
But what you can do on YouTubeis you can cut some of that
conversation and create aYouTube short.
Create a one minute clip or oneminute or less clip of the
podcast.
Use that to create a YouTubeshort with that and you can
actually get more eyes on yourpodcast by doing that, because
YouTube is heavily pushing shortcontent right now.
(25:41):
They're pushing YouTube shortharder than anything else on the
platform right now.
So if you have your podcastliving on YouTube and maybe it's
like a half an hour or an hour,if you have somebody or you
yourself can find a way to cutthe highlights of that podcast
now into one minute segments andpost those on YouTube as
YouTube short.
You just double your chances ofbeing successful on the YouTube
platform just by using thefeatures that are available to
(26:03):
you as a creator.
Speaker 1 (26:05):
And that's what I've learned, viper, and all the
episodes of Tube Talk thatlisten to, beginning with the
thumbnail, right, so I want todo a podcast and I'm live
streaming myself.
So I do half solo, halfinterviews like this, and
they're all being live stream.
Now, right, and it begins withif you want to, you know, create
a YouTube live on StreamYardyou begin with a thumbnail and a
(26:26):
title and description, and thethumbnail it's like, okay, what
are like the two to threekeywords that this podcast is
going to be about?
Right, and it actually helpsyou become a better content
creator by focusing on what laneare you going to be in, what
are the boundaries about theconversation, and you can do a
search on YouTube and see whatelse is out there.
Maybe that gives you moreconfidence that, okay, I can
(26:47):
rank for this, but I thinkthat's really really great
advice and really interesting.
So, viper, in the background,you have given me some great
advice for my business.
So it was a episode of Tube Talk.
I believe it was DesireeMartinez I hope I got a name
right and she mentioned thatShelly.
She says, oh, I just like,throw my content over to Shelly
Saves the Day.
So I'm working in Shelly nowand but I'm going a different
(27:11):
direction.
So YouTube shorts is huge,definitely huge potential.
I don't have a big library, Icall it a library of content.
I have like 600 blog posts.
I have maybe 25, 30 YouTubevideos.
So, in the same concept thatyou just talked about, viper,
there's also within an hourinterview, there are three to
five minute snippets that youcan cut out and instead of
making YouTube shorts, you canmake horizontal videos.
(27:33):
When done, right, right, yeah,and if you orchestrate it, like,
okay, I'm going to do a livestream today of like the 10 best
tips for whatever.
Well, each one of those couldbe a separate one with a
separate SEO optimized title.
And that, to me, has been theepiphany moment.
Now, shelly is awesome.
Everybody who contacts Shellywants to YouTube shorts.
No one wants to repurpose it forhorizontals, maybe because they
already have all that video,right, I don't, but I just see
(27:56):
so much potential If you gettingback to you yourself, viper,
saying you know, one life live,I got to share what I know, I
got to get on this, and I thinkit's the same man.
There's so much content thatcomes out of these interviews,
so many gems, it is a waste notto share those in the different
formats.
I'll get the YouTube shorts ina bit.
I'm not there yet, right, Iwant to build in the horizontals
(28:16):
first, but that just is anexample.
And that's where I think youknow we talk about content
repurposing and I think a lot ofpeople think, oh, I'll just
like put the same thing on allplatforms.
And it's not like that at all.
It actually when you think inthis way it helps you better
repurpose and actually helps youmake better content.
But, viper, I haven't seenanyone talk about this.
Like you know, I look forinformation podcasters, for you
(28:38):
know everyone's like you got tobe on YouTube, but no one is
saying how.
So I'm just curious, viper, inyour experience seeing other
podcasters, are there any otheryou know things that they've
been doing, like the YouTube newfeatures are awesome.
Had no idea about YouTube music.
That's pretty cool and I didcreate the playlist.
It's really easy to create thatpodcast playlist.
Youtube is one of the it haslike the deepest analytics, but
(29:00):
it actually is very, very easyto create that.
So everybody should at least bedoing that.
Any other you know pointers of?
You know podcasters in YouTubethat you've seen or that vidIQ
has worked with that that you'dlike to throw out.
Speaker 3 (29:13):
Yeah, so you brought up a good point about not only
repurposing your content forYouTube short, but you can turn
those three to five minutesegments into actual regular
video too, and that's anothergood way to get your content out
there on YouTube.
And that's the beauty ofYouTube and that's where the
platform is going.
Youtube, as said by themselves,they want to be the home for
multi-format content creators,and what that means is they want
(29:36):
to hold content creators thatdo short form, long form, live
streams, podcasts, whatever typeof content, whatever format
your content is in.
Youtube wants to be the homefor you as a content creator,
because you can do all of thatstuff on YouTube.
So, when you got all thesedifferent algorithms and formats
at play on YouTube, why nottake advantage of all of them?
Also, as you know, once you getto a certain milestone on
(29:58):
YouTube, you have access tosomething called stories, like
we've seen on Facebook, snapchat, different things like that, so
you can actually create a storyfrom your podcast if you can do
that as well, if you arewanting to do that.
So there are so many differentways to learn and understand how
to create content that willbring value on YouTube.
But again, if you are new toYouTube, you have to learn how
(30:21):
the platform works.
You just can't throw stuff outthere and expect it to stick.
It doesn't work that way.
You have to understand what theaudience wants and needs from
you and you have to understandhow to give them.
Give it to them in such a waythat they will digest it and
keep coming back to you as acreator.
So it's all about building thattrust, posting consistently,
posting quality content and ifyou can post consistently and
(30:43):
you post in quality content,gradually you'll build trust,
gradually you'll build afollowing and gradually you'll
just become a better creator bydoing things over and over again
, and the beauty of whateverything Viper is saying is
you don't have to be a podcasterto take advantage.
Speaker 1 (30:57):
This is for everybody listening, right?
Every entrepreneur, contentcreator, business.
I want to end with two things.
Viper, since you're in theYouTube education space with
vidIQ Number one, I already knowwhat your answer is going to be
, but I need to throw it outthere anyway.
Is it too late?
Youtube's been around for morethan a decade.
Everybody's already on there.
I feel like it's already waytoo late that I should be on
(31:19):
something newer like TikTok.
Speaker 3 (31:21):
No no, it's not too late, and this is something that
we hear a lot.
My knees just over-saturated,or what I want to talk about is
already being talked about bytoo many people.
No, no, no, no, it's not toolate.
You got people in therethinking 70 starting YouTube
channels today.
Okay, it's never too late.
The beautiful thing aboutYouTube is that it's always
missing something.
It's missing you.
(31:42):
You are the only person thatcan come on YouTube and deliver
content and value in your ownunique perspective.
No one can do what you do.
We are all our own uniqueindividual.
We have our own thoughts,feelings.
We have our own personalities.
Nobody can replicate that onYouTube.
They might try, but they'llfail miserably.
But you are the only personthat could bring that
(32:04):
perspective of yours to YouTubeand it's unique.
It's uniquely yours and youhave the unique ability to bring
it on YouTube and as only youcan.
So, no, you can easily come onYouTube today and start and
carve out your own little cornerof YouTube and build a
following if you want to do that.
But again, you better bepassionate, you better be very
knowledgeable about what youspeak, because there's always
(32:26):
going to be people in yourcommunity that are smartening
you about your subject area, soyou better know what you're
talking about and you better beconsistently uploading and
posting content.
But if you can understand thatand just give the audience what
they want and what they valuefrom you, there's room for you
on YouTube as well.
Speaker 1 (32:42):
Awesome advice, man.
And just one last thing there'sa lot of talk and obviously the
TikTok comparison comes in,even though they're two
completely different communities.
But there's all this about likethe TikTok algorithm, the AI,
and you know you don't have tohave a lot of followers to sort
of blow up, because thealgorithm will find your viewer
regardless of your followercount.
(33:02):
And I'm thinking you knowYouTube also has an algorithm
that also.
You know subscribers I'm sureplay some role, but from what
I'm learning, not a really,really big role.
They have some prettyincredible AI.
So when we talk about theTikTok algorithm, shouldn't we
say YouTube has already beendoing that for a decade?
Viper, what do you think?
Speaker 3 (33:21):
Oh yeah, the YouTube algorithm.
Much of creators love or hateit and have been around, and it
is designed to do one particularthing, and Tim Schmoyer would
tell you the YouTube algorithmis literally designed to find
the right video for the rightperson at the right time.
So what does this mean?
It basically means that you, asa creator, need to figure out
(33:41):
what's happening in your subjectarea what's happening, what's
trending, what's popular ormaybe what's missing.
In my case, I made technologyvideos, so right now, iphone 14
is the current iPhone is out.
There's a bunch of differentvideos about the iPhone 14 on
YouTube, but it's my job as acreator to figure out what's
being talked about as it relatesto the iPhone 14, and also
(34:02):
figure out what is not beingtalked about.
Like like Neil he talked aboutearlier today on his podcast
about how he feels like there'snot enough information about
podcasting on YouTube being outthere, so he's providing it to
us today.
Be it me.
So that's the same thing thatwe have to do with creators on
YouTube Figure out what'smissing as well and throw your
knowledge in there and feel thatvoid of what is missing.
(34:22):
So understand what's happeningaround you.
Understand what's not happeningso you can feel your void.
And if nothing is missing,there's nothing wrong with you
adding your knowledge to what'salready out there as well.
So if there, if you don't havea currently new idea, then you
can find an existing idea andprovide your own take on an
existing idea Because you knowthere's interest in it.
If you're doing your researchand you see that a particular
(34:43):
video has a lot of views, thenthere's definitely interest in
that particular subject.
So there's nothing wrong withyou, as a creator, doing a video
around that subject that'salready getting viewed Because
you know the interest is there.
So, again, it's all aboutunderstanding the platform, but
the thing about it.
The other thing I want to say,is that we have to really stop
thinking about the YouTubealgorithm as in terms of the
(35:04):
word algorithm and it being arobot, because it's really not
about that.
The YouTube algorithm isbasically audience, is literally
a measurement of human behavior, which means the algorithm
respond to how viewers real,living, breathing people respond
to your content.
So if you can optimize yourcontent in such a way that it
will be appealing to the mostamount of human beings possible,
(35:25):
it's going to do well.
And if you don't believe me,think back to Quig Game, when
the Quig Game phenomenon waslike sweeping the world on
Netflix and you saw all theseYouTube creators jump on it,
getting massive views because itwas the hot thing at the time.
That's what you got to do as acreator you got to figure out
what people care about and givethem value and subject area
(35:45):
around what they care about andwhat they want to watch content
around, and that is how I work.
Speaker 1 (35:50):
Yeah, that's an obviously Mr Beast, you know,
almost outdoing squid games, wecould say, with his performance.
But you know it's funny.
In the marketing space there'sall this talk about AI and
marketing, and I just found outthe other day on another podcast
and maybe it was a tube talkthat there's someone, just in
six months, have built up morethan a hundred thousand
subscribers Just talking aboutAI and marketing.
(36:12):
Right, everyone's talking aboutit, but no one's creating
videos on it.
And if I am a company with anAI tool for marketing, why
aren't I getting a hundredthousand subscribers?
Right, why are people you knowand I wrote a book on influence
to marketing?
People always outperform brandsfor that reason.
Right, yeah, they're out, theyjust get out there and do it.
So any company has theopportunity to do it if you do
(36:34):
it an authentic way.
You know, I love what vidIQ isdoing because you know, viper,
you're becoming the face ofvidIQ, the representative of
vidIQ.
You're.
You're humanizing it, right,you're making it down to earth
and real.
I'm trying.
Right, and every company hasthis opportunity and I wish more
would take advantage of it.
So the net net of thisconversation is if you have a
podcast, there is no excuse notto be on YouTube, but I think
(36:56):
and I'm working with Shelleybecause I have hundreds of hours
of interview video, of Speakingvideo, of webinars.
There is a lot now, not all ofits relevant.
I'm not gonna share my Googleplus advice or my stumble upon
advice, that's, you know, that'sgoing to the social media
graveyard.
But every creator, every person, if you've done webinars, if
you've done interviews, you havetons of content and it's just a
(37:18):
matter of Finding the rightangle, the right snippets,
whether it's YouTube shorts,whether it's horizontal, whether
it's actually using streamer torestream it as a live broadcast
, which I'm looking atexperimenting with in the future
as well.
There is a home.
Let your viewer find you, soget going.
And and, viper, I couldn'tthink of anyone you know anyone
(37:40):
more appropriate to really lighta fire under people's bums and
under company's bombs, to getthem going on YouTube.
Podcasting is one angle, butyou don't even have to have a
podcast to leverage everythingwe've been talking about, right?
No, you don't know.
You do not know, oh, by an ideain passion, yep.
Awesome, viper, anything elseyou want to add before we,
(38:01):
before we part today?
I mean, this has been awesomeas it is, but just curious any
other thoughts on the subject?
Speaker 3 (38:07):
Yeah, firstly, neil, again, this has been an amazing
conversation, so thank you forhaving me on the podcast and
I'll add the head of socialmedia at vidIQ.
I would be remiss if I did nottell you all or plug vidIQ here.
So if you are a new creator oreven established creator and
you're trying to figure out howto Learn how to do YouTube
properly, you should definitelygo check out vidIQ.
(38:27):
We have some free tools thatyou can use to get your feet wet
to see if it's something thatyou can Continue to grow and
learn with.
And if you can, then we alsohave more tools available at the
paid level.
But we absolutely have freetools actually right now.
Vidiq just recently launched anAI content generator.
Let me tell you all what thisthing can do, this AI content
(38:50):
generator.
All you do is give it an idea.
Once you give it an idea, itwill give you back a video title
.
It will give you back a videodescription.
It will give you a sample grip.
You all.
It will grip the video for you,and I did.
That's not a unit.
It also will give you thumbnailbackground that you can use and
if that not and that's notcrazy enough it also gives you
(39:13):
an AI voiceover.
What?
What are you serious?
So one idea from one idea.
You use vidIQ AI contentgenerator.
One idea will get you a title,description, sample, grip,
keywords and an AI voiceover.
So you need to go ahead.
You need to head out tovidIQcom.
I'm pretty sure Neil will haveall that in the show notes if
(39:33):
you guys need that information.
But yeah, come check it out,man, we're doing big things over
there and wait.
Speaker 1 (39:39):
There's more that's, and.
Is that available on thecurrent plans or is that
something that's like in beta?
So?
Speaker 3 (39:45):
vidIQ, the AI content generator is available for
anybody.
You don't even have to besounded with.
Vidiq is actually located atvidIQcom on backslash or forward
slash generate.
So we go to vidIQcom forwardslash generate.
You don't even have to besounded with vidIQ, but you can
use the AI content generator.
For now it's what.
We lock it behind, something Idon't know, but it's available
for anybody.
Speaker 1 (40:05):
Right now, that is awesome, and when you're ready
to sign up, come on.
Every creator has to throw outtheir affiliate link.
Neo safer comm slash vidIQ,support your favorite creator
today, but you can also go tovidIQcom.
It's the same price, but eitherway, I think that if you're not
using a tool like vidIQ, you'realso just like not having your
videos up on YouTube.
(40:25):
You're also missing out on thispotential a better
understanding.
You know what you can be doingto to optimize that same video
content, all these other thingsyou can do on YouTube to
optimize it, get it moreeyeballs, get a more view.
So, viper, where can people goto find out more?
Well, they already know whereto go to find out more about
vidIQ.
Where can they go to subscribeto your YouTube channel?
Find out more about you.
Speaker 3 (40:45):
Well, if you want to come check out viper, I am
pretty easy to find just go intoany social media platform and
type in the man about tech inthe search bar and you will find
viper.
You will find me.
Speaker 1 (40:55):
That is frickin brilliant, my friend.
Obviously, tube talk.
You got to listen to thispodcast.
I don't think there's that manyreally quality podcasts about
YouTube.
To begin with, I think there'salso opportunity there, but tube
talks amazing.
Viper has amazing guests onRoberto Blake, one of, like, I
believe, the top 10 thoughtleaders, not just in YouTube but
just in the creator economy.
(41:16):
I know he's been on multipletimes, always loved those
episodes.
So keep up the great work,viper, and I can't wait to see
how many people are impacted bythis episode.
So, thank you so much, myfriend.
Thank you, sir.
Appreciate you.
Yeah, that was a fantasticInterview.
If you didn't know, I am livestreaming these interviews on
YouTube.
So if you go to youtubecomslash Neil Shaper, you can, you
(41:39):
know, see the actual video.
And yeah, I think I smiledthrough the entire video because
viper is just so on target withthis advice and he makes
everything so easy to understand.
His, his tone mannerism Justcan't say enough about what a
great educator and podcaster andperson that he is.
So, anyway, you know, if you'reinterested in vid IQ, go to neil
(42:02):
Schaefer comm slash vid IQ.
You'll get a special offer.
That is an affiliate link, asyou probably have figured out,
but if you're gonna try it out,I am a vid IQ user.
I love the tool.
I use it every time I upload aYouTube video and if you're
curious whether you use YouTubeor not, if you're sort of
curious about what you can dowith Vid IQ and with their new
(42:23):
AI functionality which is prettyinsane that alone may help you
actually start going on theYouTube and becoming a creator
Definitely go to Neil Schaefercomm slash vid IQ.
That's vid IQ art everybody.
That is it for another.
I hope you agree was excitingepisode of the digital marketing
coach podcast.
This is your digital marketingcoach, neil Schaefer, signing
(42:46):
off.
Speaker 2 (42:48):
You've been listening to your digital marketing coach
.
Questions, comments, requests,links.
Go to podcast Dot.
Neil Schaefer comm.
Get the show notes to this and200 plus podcast episodes.
And Neil Schaefer comm to tapin to the 400 plus blog posts
that Neil has published tosupport your business.
(43:09):
While you're there, check outNeil's digital first group
coaching membership community Ifyou or your business needs a
little helping hand.
See you next time on yourdigital marketing coach.
If you didn't hear the news.
Youtube has now added supportfor podcasts.
What does this mean?
Whether you are a podcaster ora YouTuber, I think you're going
to learn a lot from my very,very special guest on this next
episode of the your DigitalMarketing Coach podcast.
Speaker 2 (00:36):
There's a lot to cover.
Whether you're a marketingprofessional, entrepreneur or
business owner, you need someoneyou can rely on for expert
advice.
Good thing you've got Neil onyour side, because Neil Schaefer
is your digital marketing coachhelping you grow your business
(00:58):
with digital.
First marketing, one episode ata time.
This is your digital marketingcoach and this is Neil Schaefer.
Speaker 1 (01:10):
Hey everybody, this is Neil Schaefer, your digital
marketing coach, and well, thisis my podcast of the same name.
Welcome.
I know that many of you listento other podcasts and I don't
always go into the back story ofwho I am and what I do, but I
am a fractional CMO, also anauthor and a speaker, and I also
(01:31):
have my own mastermindcommunity called Digital First.
So the way I work withcompanies is normally as a
fractional CMO or through thisgroup coaching mastermind
community called Digital First.
You can find out about all thisat neilschaefercom.
I don't think I need to go intothe details here, but I just
want to let you know afterlistening to these episodes.
If you're ever in need of help,I would love to serve you.
(01:52):
So for those of you that mightknow, that might follow me on
social media or heard myprevious podcast episodes, I've
just come back from an amazing,amazing week in Berlin, germany,
working on my next, my fifth,book.
I now have a new title, a newtable of contents, a new
structure and really energizedby what this book is shaping up
(02:17):
to be.
So that's all I have to say.
I know I've talked about it fora long time.
In fact, I was playing some oldpodcast episodes to my
developmental editor saying,look, I mentioned this book back
in 2020, back in 2021.
But yes, it is finally coming.
I do hope to have a pre-salecampaign going up soon.
Right, still be a few weeksaway, but I'm getting closer.
(02:37):
But I really, really can't waitto introduce you all to this.
But that's not what we're goingto talk about today.
Today, I have a very, veryspecial interview Now.
Because you're a podcastlistener and I'm a podcast
listener, you probably onlylisten to so many podcasts per
week and if you listen to thesame podcast over and over again
, you probably create theseintimate relationships.
(03:00):
They call them like parasocial.
You create these parasocialrelationships with the podcaster
and they become people.
It's almost like they're oldfriends.
It's this sort of weird digitalphenomenon, but it happens
especially with a medium asintimate as podcasting is.
So well.
I am a big fan of the TubeTalkpodcast presented by vidIQ, one
(03:24):
of the leading YouTube tools,and Viper is the host, and I
love the energy that Viperbrings to every podcast episode
and also just the way he dumbsdown YouTube marketing and the
advice he provides.
So he works with a lot ofcontent creators, works with a
lot of YouTubers and Ichallenged him.
(03:45):
I reached out to him saying youknow, viper, no one's talking
about this convergence ofpodcasting in YouTube and now
that YouTube has offered thisnew functionality, I'd love if
I'd be honored if you would comeon my podcast as my guest and
talk about this.
So you're going to get a bigdose of Viper, and at the
beginning of this interview Isort of fanboy him.
(04:06):
Anyway, I just wanted to giveyou that advanced notice in case
you're surprised.
But you know, it's almost likeI've memorized all of his
mannerisms because I listen toall the podcast episodes and
maybe you have also memorized mymannerisms.
So I think you know what I'mtalking about.
But anyway, I'm going to stoptalking here Without further ado
.
Let's jump into my interviewwith Viper from VidIQ.
Speaker 2 (04:27):
You're listening to your Digital Marketing Coach.
This is Neil Schaefer.
Speaker 1 (04:35):
Today we have a very special edition of the your
Digital Marketing Coach podcast,because in the house I have no
other than Viper the man abouttech.
Let me repeat that for thepeople in the back of the room
Today my special guest is theone, the only, viper the man
(04:57):
about tech.
Viper, welcome to the show, myfriend.
Speaker 3 (05:01):
Ooh, usually I'm on the other end of that intro, but
I appreciate the fire andenergy amount dude, how you
doing.
Speaker 1 (05:07):
Neil Doing awesome man.
You know when Viper is on theshow.
I've listened to so many tubetalk episodes where every guest
is like that is the best introthat I've ever had.
So when you're on the show, yougot to up your game.
I did my best there.
Speaker 3 (05:21):
I appreciate you, man .
Speaker 1 (05:22):
Thank you for having me so awesome to have you, viper
.
You are one of the tube talkpresented by VidIQ.
You're one of the podcasts.
You're in my ear every week.
I feel like I know you, eventhough we've never met in person
and this is the first timetalking, so I'm genuinely
excited to have you on the show.
I know you're going to bring alot of value to all the
listeners.
But to those that don't know,viper, the man about tech, vidiq
(05:44):
there's probably a story therethat I'd like you to share.
Just how did you, how did thisall get started?
Now, I know the story aboutClubhouse and VidIQ and all that
, but let's go back, becauseyou're you've really been big on
YouTube before you started thepodcast with VidIQ.
So how did this all get started, viper?
Speaker 3 (06:01):
Yeah.
So for those of you all who arelistening, what's up?
People, this is your boy, viperthe man about tech.
I am a tech content creator.
I've been making tech videos onYouTube for five years.
Uploaded my very first video onJanuary 1st 2018.
I've always been passionateabout technology, so at the
beginning of 2018, I justthought you know what?
There's a whole tech YouTubegenre out there and I'm
(06:25):
passionate about tech.
I'm very knowledgeable abouttechnology, so let me throw my
head in the ring here.
So that's what I did.
So I was doing YouTube for aboutthree years when this platform
that Neil just alluded to calledClubhouse, came to be and it
came to prominence during theheight of the pandemic.
So I was in Clubhouse giving myYouTube advice and, mind you, I
am not the biggest YouTubeYouTuber as far as numbers and
(06:47):
vanity metrics go, but I'm stillone of the most well-known
people in tech YouTube justbecause of how I put myself out
there and how much work I putout there.
So, as I was on Clubhousetalking about my YouTube
experiences and different thingslike that, people were watching
because, again, clubhouse atthe height of the pandemic was
big.
Everybody was on there.
Mr Beacon was on there Canestars on there you have brands
(07:09):
like vidIQ and everybody else onthere.
So vidIQ I think they had someof their senior leadership
hanging out in Clubhouse as welland they kind of noticed me and
they asked me.
At some point they sent me anemail stating that one of their
senior and that they wanted totalk to me.
So we had a chat.
They wanted me to host room forthem on clubhouse.
So I thought the contract thehost room for vid IQ on
(07:30):
clubhouse.
The contract was supposed to befor a year.
And Then, four month into thisone year contract, I get another
email from one of theirexecutive assistant saying, hey,
our guy wants to touch basewith you and things like that.
So I'm like, alright, I figurehe wants to touch base about how
the room for going about how todeal with one.
They that were happeningdifferent things like that.
But no, they wanted to touchbase because four months into
(07:52):
the brand deal, they wanted tooffer me a full-time position at
vid IQ.
So fast forward to today.
I work for and at vid IQ.
My job title is executiveproducer of social media, which
basically means I am the head ofsocial media at vid IQ.
I run our Twitter account, ourfaithful account, our Instagram
account and, as new alluded to,I also host our podcast called
(08:13):
tube talk.
So that is pretty much just aquick story up of me and how I
get here.
New.
Speaker 1 (08:17):
Amazing story, my friend, and there aren't.
Well, we don't know what'sgonna happen with clubhouse, but
there aren't that manyclubhouse success stories that
you hear about.
So very well done.
I want to, you know, rewind theclock.
When you started on YouTube soyou mentioned five years ago
You're big into tech.
You probably consumed a lot oftech YouTube content when you
(08:38):
began that channel.
Was it like a side hustle?
Was it just like a passionproject?
Was it you wanted to get freeswag from companies?
What was it that drove you toget started on your YouTube
journey?
Speaker 3 (08:49):
Yeah, it was definitely a side hustle, a
passion project, because I gotjust said before, I'm very
passionate about technology.
I eat flea.
Brief, tech I buy all the newsmartphones, I'm buying the
headphones, I'm buying thetablets and different things
like that, so I'm knee deep intotech.
So, like I said earlier, Idecided to start a channel in
2018.
Unfortunately, I lost my motherin 2017.
So I'm like you know what?
(09:10):
We only got one life.
I want to go out here and Iwant to live my absolute best
life and I figured you know what?
It's time for me to start aYouTube channel.
So that's what I did the firstday of 2018 and If you would
have happy back then, if itwould have led me to where I am
now, I probably would have toldyou no.
But that is the beautiful thingabout being a creator you never
know where the road will takeyou.
(09:30):
And somehow it took me frombeing a tech content creator to
now being a quote-on-quoteYouTube educator, if you can
label me as that, but I do workfor a YouTube education company
now.
So, yeah, it's just a beautiful.
It's just the ebb and flows ofbeing a content creator and
never knowing what your affairsare gonna be if you keep out it
and stick with it, because, asyou lose to, this is not easy.
It's not an overnight successor nothing like that.
(09:51):
I was making video for threeyears before I got contacted by
vidIQ to to work with them in inthat capacity, so you got to be
willing to put your head downand put in the work.
I have made over a thousandpieces of content between
regular videos and live stream,so I have a lot of a large body
resume and work out there forthe people to see and listen to
me.
So that work paid off.
Speaker 1 (10:12):
Well, amazing story.
Viper, sorry about your loss.
I lost my parents during COVIDmyself, and I know that they
would want me to do what I'mdoing now.
They'd want me to share what Iknow and I think I love that,
that sentiment.
We only have one life to liveand if something were to happen
to us, you know all thatexperience, information goes
away, so let's get it out there.
So really appreciate that.
(10:33):
I'm finding more youtubers thathave that, that have that same
value, and I think it's awesome.
And you know, we have a lot ofentrepreneurs and business
owners that listen to this show.
We also have, you know,marketers and people that are
representing your largerbusinesses and I think, whether
you're a person or business, wehave lots to share, right?
Businesses have their own IP,their own stories, their own
ways of helping people.
(10:53):
So Awesome reminder to get outthere.
Stop overthinking, right, likewhen you got started, did you?
You find a lot of people,especially, and myself included.
With YouTube, we get held backby the microphone choice, the
video choice, the background.
I said, screw it, I'm not gonnaredo my office, I'm just gonna
get out there, right, but didany of that hold you back?
(11:14):
Or it was like January 1st2018?
.
I'm not gonna let anything holdme back.
I'm just gonna go and do it.
Speaker 3 (11:20):
Yeah, what you're talking about is something that
we refer to in the creator spaceas analysis paralysis.
You're also looking at bigcreators like Casey Neistat the
market brown leads differentpeople like that and you see
their top-level gear, theirtop-level video production.
You're like man, I can't comeon YouTube without being tops
here.
No, no, no, no.
That is not how this gets done,people.
I challenge anybody who'sthinking about starting a
(11:42):
channel but you're afraid thatyou don't have the best camera
gear.
I want you to go back to yourfavorite creators very first
video and then compare theirvery first video To what they
are putting out there today.
I promise you, I will bet you,it looks a lot different.
What they're putting out theretoday did what they put out
there from their very firstvideo.
There is levels to this thing,people.
(12:03):
You have to gradually work yourway into becoming a better
creator, getting yourself in afinancial position to upgrade
your gear.
You don't need all thetop-level gear to start out.
All you have to do is pull outyour phone or tablet, point at
you and start recording.
Start talking about somethingthat you're passionate about and
let your passion Carry you.
I think there's a lot ofcreators out there, or a lot of
(12:25):
people who are thinking aboutstarting YouTube that are
letting these different thingshold them back, when, in
actuality, all you need ispassion, drive and a smartphone,
and you, too, can start aYouTube channel here in 2023 and
Viper.
Speaker 1 (12:39):
Love the passion.
My friend and I think the thedata point that a lot of people
share is that Mr Beast wasn'this first.
Like a hundred videos Done on a.
Was it a broken iPad?
Speaker 3 (12:48):
iPhone Yep.
Speaker 1 (12:49):
Okay, well, there you go, so no excuses.
So for the corporate audience,I think you know, five, ten
years ago Everyone thought theYouTube video had to have this
like.
It had to be perfect.
You know, perfect videography,high-end and I think people you
know we talked about, mr BC,ipad and iPhones.
For companies I know the targetaudience for vidIQ is creators,
(13:13):
but I'm sure you also havecorporate customers that use
vidIQ as well.
For companies, would you sayover time that the requirement
for that beautifully lookingvideo, with the emergence of
TikTok and authenticity, wouldyou say it's just not the same.
And even businesses can proceedforward with the YouTube
channel without having to havethe highest end gear or shooting
in a video studio.
(13:34):
What do you say, viber?
Speaker 3 (13:35):
Absolutely, and I think a lot of brands have had
trouble figuring out how to besuccessful on YouTube because
they're so used to marketing inthe corporate sense, in the
corporate world, that marketingin the corporate world it is
drastically different frommarketing on YouTube.
Youtube is more grassroots,it's more being a part of the
actual community that you'retrying to market to.
(13:56):
So in the tech space there's abrand called Nomad.
They make some of the best techaccessories out there, but 19
years ago you didn't know them.
But what they did was theymarketed by being involved in
the community, like when biggercreators were live streaming and
different things like that.
You'll see one of their peoplein the live streams, interacting
organically and just being apart of the community.
(14:17):
So I feel like if brands want tomarket on YouTube today, it is
very important for them tounderstand that you need to be
organically active in thecreative community, because if
you're not, if you're justtrying to do it as if you were
doing old school marketing on acorporate budget and different
things like that, then it comesoff as overpolished,
overproduced and it loses itsauthenticity.
(14:39):
And the biggest thing as a brandthat you need as it relates to
advertising on YouTube.
It's authenticity.
That is what makes YouTube theplatform that it is today.
It's the creators showing theirreal self.
They're being vulnerable,they're being authentic and
that's how they are able tobuild bonds with the communities
of people that they have onYouTube through their
(15:00):
vulnerability and theirauthenticity.
So, as a brand, you have torecognize that and understand
that it's more aboutauthenticity than it is about
being flashy and overproducedand different things like that
or fitting to both money.
It's not about that.
It's about being authentic andunderstanding who your target
audience is and how your productor service can benefit them.
If you can understand that as abrand, then you are well on
(15:23):
your way to understanding how toadvertise on YouTube in today's
climate.
Speaker 1 (15:27):
Amen, brother.
It's funny, not a lot of peopletalk about we talk about
authenticity in social media,but not a lot of people talk
about it with YouTube.
But I think that's reallyimportant and myself I tell
people I began a blog in 2008,.
I began a podcast, 2013.
Youtube, for me, is the finalfrontier, so it's something I've
been investing a lot of time inand I finally went to my first
Vid Summit last year.
(15:47):
And when you talk aboutcommunity, man, I mean I've been
to a lot of different marketingconferences but nothing
compares to the communityfeeling and I would you know
it's coming up in Dallas.
I'm already going.
I got my early bird ticket.
But I would say any brand thatwants to get into the community
and better understand it, justgo to Vid Summit, right?
Speaker 3 (16:06):
Yes, yes, I could not agree more.
And the crazy thing is not alot of brands go to Vid Summit
because it's not the biggestconference in the world.
But, like you said, neil, thereis no better sense of community
, especially in the creativephase, than being at a Vid
Summit.
I've been lucky enough to be,to the extent, three of them and
I can tell you firsthand thatthey are absolutely incredible
placements to be and theatmosphere there between
(16:28):
creators is nothing like.
It's unlike any otherconference Because, again, that
conference is made for creators,by creators.
There's no fans or anythinglike that.
It's basically just a bunch ofcreators coming together to
share their passion, share theirknowledge about the industry
and their tips and tricks, andit's just one big family
atmosphere at Vid Summit.
And brands would do well tohave some type of presence at
Vid Summit if you really want tobe engaged in the creative
(16:49):
community here.
Speaker 1 (16:50):
Absolutely, and it is a community where people
genuinely teach.
They show their analytics.
There's no black box.
Hey, I got one millionfollowers on Instagram without
showing exactly how they did it.
They really go through thedetails and they really want to
help and any brand would getwell educated there, not just in
the community, but on YouTubeas well.
(17:11):
So I want to fast forward now.
So I brought you on Viperbecause VidIQ, leading tool for
marketers that want to betterleverage YouTube.
I use it all the time.
In fact, the title descriptionof this video, this live stream
on YouTube, was created by VidIQand the AI you have there.
Of course, man, right.
So I had this.
(17:31):
You know, I've been podcastingfor a while and I've had a few
different epiphany moments.
One was I was actually able tointerview Daryl Eaves on this
podcast about the YouTubeformula.
And I'm like Daryl, you know, Iknow that I should be on
YouTube, but you know what doyou think about the podcast?
And he's like dude, you got toget the podcast up there, man.
And you know, do I create aseparate channel or not?
(17:51):
The analysis paralysis, right,I was so deep into do I create a
separate channel?
Same channel.
And then my podcast editor andI know he's going to be
listening to this he's like dude, you got to get this stuff
Because I record theseinterviews.
I was doing them on Zoom withoutlive streaming before.
Now I'm on stream, you're livestreaming.
And he's like dude, you got toget these up on YouTube.
I'm like I don't know, man,just you know who's going to
(18:12):
watch an hour or two peopletalking.
So I also had that.
And then one day I said youknow what, I'm just going to do
it.
And that was about two monthsago and it started me on this
journey, right, and I had thisepiphany moment.
I see a lot of opportunityunfold.
So I want to take a step back,viper, because you you're on the
YouTube, the tech side, butalso you podcast with vidIQ.
I guess maybe let's start withvidIQ with TubeTalk.
(18:32):
Are you guys live streamingevery one of your episodes, or
how do you?
How do you bridge your podcastwith YouTube?
Speaker 3 (18:39):
Well, neil, at the current time, we don't really
have a YouTube strategy for ourpodcast yet.
We've been kind of discussinginternally, so that might come
the past later on on the road, Idon't know, but I definitely
feel like if you are a podcasteror you want to get into
podcasting, there is no bettertime to jump into the waters
right now, especially with theway YouTube is pushing podcasts.
(18:59):
They recently just came outwith what a feature that will
allow you to create a playlistwhere you can put all the
episodes of your podcast, andthey actually have a dedicated
podcast tab on YouTube.
So when you go to the YouTubehomepage and you click on the
podcast tab, you can discoverthe different podcasts that are
on YouTube.
Not only that, though, neilYouTube are also making these
(19:19):
podcasts available on YouTubemusic.
Now, I don't know how many ofyou are our YouTube music
listeners, but it's one of thebiggest streaming platform for
music out there.
So the fact that YouTube is nowmaking podcasts available on
YouTube music is a pretty bigdeal, you know, between the
natural, organic discovery onYouTube already and now with the
(19:40):
addition of having podcasts onYouTube music.
Bruh, if you want a podcast in2023, your podcast should have a
home on YouTube, because theother thing about having a
podcast on YouTube, as I justtalked about, is the search and
discoverability.
The podcast, like anything elseon YouTube, can be searched,
and you all know, I'm prettysure if you're listening.
Well, I'm guessing some of youall who listen to the podcast
(20:01):
understand YouTube is still thesecond largest search engine in
the world, so why would you notwant your podcast in front of
all of those eyes and with theability to be searched like that
?
So why not be on YouTube?
Speaker 1 (20:14):
Yeah, and Viper, you know some of those stats like in
terms of podcasts, where dopeople discover them?
Youtube is like number one ortwo.
Right, it's up there.
It's definitely up there, yeah.
So it's crazy, but when youthink about it and it's funny
because with podcasts there'sthis conversation oh, you need
to create show notes.
It's good for SEO.
You need to publish blog postsabout your podcast.
My podcast does really bad withSEO.
(20:36):
What does good with SEO is blogposts that are optimized for
SEO, not podcasts.
But what I'm finding withYouTube is not everybody wants
to watch a long interview, butthere are people that do.
Right, and it's what DarrellDarrell Eves.
Obviously he's like the king ofYouTube, but he's like let
YouTube find your audience, man,he just says it like that,
(20:57):
really calm, but it's so true,there is an audience and I do a
live stream and I don't do aregular live stream, so I don't
expect anybody to chime in thelive stream, but the video lives
on right, and people may not besearching on podcasting, may
not be searching on Applepodcasts, because you don't
listen to so many podcasts.
You're not searching for anepisode here, an episode there.
You're searching for podcasts.
(21:18):
You're locked in like me andTube Talk.
I want to listen to like eightpodcasts every week.
You can only listen to so much.
But with YouTube you aresearching for that topic and it
might be someone creating avideo.
It might be an interview likethis that pops up.
That serves that person right.
Speaker 3 (21:33):
Before Spotify paid that man $100 million.
Where did Joe Rogan podcastlive?
On YouTube.
So do not sleep on YouTube fora place to be the home of your
podcast, because, I mean, JoeRogan was on YouTube before he
was on Spotify, you all.
Speaker 1 (21:47):
So I guess the next question then is if you have a
podcast and there are thesetools that will automatically
grab the RSSB to your podcastand you'll basically what I've
seen in the past are podcasterswho have their podcast on
YouTube.
It just shows a static image ofthe podcast icon and then it's
(22:07):
like, you know, 15 minutes oftalking head or an hour
interview, and I thought youknow what that's not cool,
youtube's not.
You know, it's not authentic.
Getting back to what you weresaying, and that's another thing
that sort of you know preventedme from getting going.
So, with that out of the way,what would you suggest?
You know podcasters who arelistening or businesses who I
think, once we start talkingabout this, but you're beginning
(22:29):
to see this connection actuallybetween podcasting and YouTube
that I've found what would bethe formula and I know, with
vidIQ, you're still working onthe formula yourself, so maybe
you don't have the answer today,but what are some of the things
that podcasters or businessesthat want to get into this
should be thinking about?
Best ways of leveraging YouTubewith a podcast?
Speaker 3 (22:49):
All right.
So to be successful on YouTubemeans that you have to
understand how the platformworks.
So you just can't put a podcaston YouTube and expect people
and call it such and suchpodcast and expect people to
come and find your podcast IfYouTube as a platform just
simply does not work that way.
What you need to do is figureout how your podcast provides
(23:11):
value to potential listeners andthen you want to advertise that
value and the title of thepodcast episode or maybe the
thumbnail that you're using forthe podcast for that particular
episode, whatever the case maybe.
But you can't just call it thenew shape of podcast on YouTube.
That doesn't work.
So in this particular episodeof this podcast, we are talking
about how to have a podcastpresent on YouTube.
(23:34):
So if you're gonna put thisparticular episode on YouTube,
you wouldn't put the title asnew shape of podcast.
Your title on YouTube should behow to establish a podcast
present on YouTube, and thatwill draw a lot more listeners
to their podcast than just ageneric podcast name being the
title.
So you have to understand howYouTube works from a search
(23:54):
engine optimization point ofview.
Ashley, you need to understandwhat people want and need from
what you're trying to glean orwhat you're trying to convey in
your messaging on YouTube.
So once you understand that,that makes it a lot easier to
figure out how to optimize yourpodcast in such a way that you
can get success on YouTube,because you're not just throwing
(24:15):
up generic titles and metadataand different things like that.
Your description is talkingabout the highlights of the
episode of the podcast or whatwe'll be talking about in that
particular episode.
Your title is the main subjectthat's being highlighted in that
particular episode.
Your thumbnail is maybe the twoguests on the thumbnail or
maybe something relating to whatyou're talking about in this
podcast.
So, as long as you areoptimizing your content for
(24:37):
human beings and giving themvalue, or and giving them a
tease of the potential valuethat you can offer from that
particular episode, that is howyou're going to find success on
YouTube.
And, like I alluded to earlier,if you're starting a podcast on
YouTube, youtube allows you tohave playlists that you can put
all your podcast episodes in sopeople can click on the playlist
and they can see all theepisodes that you have.
(24:58):
The other cool thing that'sgoing on on YouTube as it
relates to podcasts well, itdoesn't really relate to
podcasts, but it can be used toelevate your podcast or YouTube
short.
And for those of y'all who don'tknow tick-tock but on YouTube,
so podcasts usually go anywherefrom like half an hour to an
hour, maybe two hours, dependingon how long the conversation
goes.
A lot of people aren't going towant to sit and listen to a half
(25:20):
an hour or hour longconversation.
But what you can do on YouTubeis you can cut some of that
conversation and create aYouTube short.
Create a one minute clip or oneminute or less clip of the
podcast.
Use that to create a YouTubeshort with that and you can
actually get more eyes on yourpodcast by doing that, because
YouTube is heavily pushing shortcontent right now.
(25:41):
They're pushing YouTube shortharder than anything else on the
platform right now.
So if you have your podcastliving on YouTube and maybe it's
like a half an hour or an hour,if you have somebody or you
yourself can find a way to cutthe highlights of that podcast
now into one minute segments andpost those on YouTube as
YouTube short.
You just double your chances ofbeing successful on the YouTube
platform just by using thefeatures that are available to
(26:03):
you as a creator.
Speaker 1 (26:05):
And that's what I've learned, viper, and all the
episodes of Tube Talk thatlisten to, beginning with the
thumbnail, right, so I want todo a podcast and I'm live
streaming myself.
So I do half solo, halfinterviews like this, and
they're all being live stream.
Now, right, and it begins withif you want to, you know, create
a YouTube live on StreamYardyou begin with a thumbnail and a
(26:26):
title and description, and thethumbnail it's like, okay, what
are like the two to threekeywords that this podcast is
going to be about?
Right, and it actually helpsyou become a better content
creator by focusing on what laneare you going to be in, what
are the boundaries about theconversation, and you can do a
search on YouTube and see whatelse is out there.
Maybe that gives you moreconfidence that, okay, I can
(26:47):
rank for this, but I thinkthat's really really great
advice and really interesting.
So, viper, in the background,you have given me some great
advice for my business.
So it was a episode of Tube Talk.
I believe it was DesireeMartinez I hope I got a name
right and she mentioned thatShelly.
She says, oh, I just like,throw my content over to Shelly
Saves the Day.
So I'm working in Shelly nowand but I'm going a different
(27:11):
direction.
So YouTube shorts is huge,definitely huge potential.
I don't have a big library, Icall it a library of content.
I have like 600 blog posts.
I have maybe 25, 30 YouTubevideos.
So, in the same concept thatyou just talked about, viper,
there's also within an hourinterview, there are three to
five minute snippets that youcan cut out and instead of
making YouTube shorts, you canmake horizontal videos.
(27:33):
When done, right, right, yeah,and if you orchestrate it, like,
okay, I'm going to do a livestream today of like the 10 best
tips for whatever.
Well, each one of those couldbe a separate one with a
separate SEO optimized title.
And that, to me, has been theepiphany moment.
Now, shelly is awesome.
Everybody who contacts Shellywants to YouTube shorts.
No one wants to repurpose it forhorizontals, maybe because they
already have all that video,right, I don't, but I just see
(27:56):
so much potential If you gettingback to you yourself, viper,
saying you know, one life live,I got to share what I know, I
got to get on this, and I thinkit's the same man.
There's so much content thatcomes out of these interviews,
so many gems, it is a waste notto share those in the different
formats.
I'll get the YouTube shorts ina bit.
I'm not there yet, right, Iwant to build in the horizontals
(28:16):
first, but that just is anexample.
And that's where I think youknow we talk about content
repurposing and I think a lot ofpeople think, oh, I'll just
like put the same thing on allplatforms.
And it's not like that at all.
It actually when you think inthis way it helps you better
repurpose and actually helps youmake better content.
But, viper, I haven't seenanyone talk about this.
Like you know, I look forinformation podcasters, for you
(28:38):
know everyone's like you got tobe on YouTube, but no one is
saying how.
So I'm just curious, viper, inyour experience seeing other
podcasters, are there any otheryou know things that they've
been doing, like the YouTube newfeatures are awesome.
Had no idea about YouTube music.
That's pretty cool and I didcreate the playlist.
It's really easy to create thatpodcast playlist.
Youtube is one of the it haslike the deepest analytics, but
(29:00):
it actually is very, very easyto create that.
So everybody should at least bedoing that.
Any other you know pointers of?
You know podcasters in YouTubethat you've seen or that vidIQ
has worked with that that you'dlike to throw out.
Speaker 3 (29:13):
Yeah, so you brought up a good point about not only
repurposing your content forYouTube short, but you can turn
those three to five minutesegments into actual regular
video too, and that's anothergood way to get your content out
there on YouTube.
And that's the beauty ofYouTube and that's where the
platform is going.
Youtube, as said by themselves,they want to be the home for
multi-format content creators,and what that means is they want
(29:36):
to hold content creators thatdo short form, long form, live
streams, podcasts, whatever typeof content, whatever format
your content is in.
Youtube wants to be the homefor you as a content creator,
because you can do all of thatstuff on YouTube.
So, when you got all thesedifferent algorithms and formats
at play on YouTube, why nottake advantage of all of them?
Also, as you know, once you getto a certain milestone on
(29:58):
YouTube, you have access tosomething called stories, like
we've seen on Facebook, snapchat, different things like that, so
you can actually create a storyfrom your podcast if you can do
that as well, if you arewanting to do that.
So there are so many differentways to learn and understand how
to create content that willbring value on YouTube.
But again, if you are new toYouTube, you have to learn how
(30:21):
the platform works.
You just can't throw stuff outthere and expect it to stick.
It doesn't work that way.
You have to understand what theaudience wants and needs from
you and you have to understandhow to give them.
Give it to them in such a waythat they will digest it and
keep coming back to you as acreator.
So it's all about building thattrust, posting consistently,
posting quality content and ifyou can post consistently and
(30:43):
you post in quality content,gradually you'll build trust,
gradually you'll build afollowing and gradually you'll
just become a better creator bydoing things over and over again
, and the beauty of whateverything Viper is saying is
you don't have to be a podcasterto take advantage.
Speaker 1 (30:57):
This is for everybody listening, right?
Every entrepreneur, contentcreator, business.
I want to end with two things.
Viper, since you're in theYouTube education space with
vidIQ Number one, I already knowwhat your answer is going to be
, but I need to throw it outthere anyway.
Is it too late?
Youtube's been around for morethan a decade.
Everybody's already on there.
I feel like it's already waytoo late that I should be on
(31:19):
something newer like TikTok.
Speaker 3 (31:21):
No no, it's not too late, and this is something that
we hear a lot.
My knees just over-saturated,or what I want to talk about is
already being talked about bytoo many people.
No, no, no, no, it's not toolate.
You got people in therethinking 70 starting YouTube
channels today.
Okay, it's never too late.
The beautiful thing aboutYouTube is that it's always
missing something.
It's missing you.
(31:42):
You are the only person thatcan come on YouTube and deliver
content and value in your ownunique perspective.
No one can do what you do.
We are all our own uniqueindividual.
We have our own thoughts,feelings.
We have our own personalities.
Nobody can replicate that onYouTube.
They might try, but they'llfail miserably.
But you are the only personthat could bring that
(32:04):
perspective of yours to YouTubeand it's unique.
It's uniquely yours and youhave the unique ability to bring
it on YouTube and as only youcan.
So, no, you can easily come onYouTube today and start and
carve out your own little cornerof YouTube and build a
following if you want to do that.
But again, you better bepassionate, you better be very
knowledgeable about what youspeak, because there's always
(32:26):
going to be people in yourcommunity that are smartening
you about your subject area, soyou better know what you're
talking about and you better beconsistently uploading and
posting content.
But if you can understand thatand just give the audience what
they want and what they valuefrom you, there's room for you
on YouTube as well.
Speaker 1 (32:42):
Awesome advice, man.
And just one last thing there'sa lot of talk and obviously the
TikTok comparison comes in,even though they're two
completely different communities.
But there's all this about likethe TikTok algorithm, the AI,
and you know you don't have tohave a lot of followers to sort
of blow up, because thealgorithm will find your viewer
regardless of your followercount.
(33:02):
And I'm thinking you knowYouTube also has an algorithm
that also.
You know subscribers I'm sureplay some role, but from what
I'm learning, not a really,really big role.
They have some prettyincredible AI.
So when we talk about theTikTok algorithm, shouldn't we
say YouTube has already beendoing that for a decade?
Viper, what do you think?
Speaker 3 (33:21):
Oh yeah, the YouTube algorithm.
Much of creators love or hateit and have been around, and it
is designed to do one particularthing, and Tim Schmoyer would
tell you the YouTube algorithmis literally designed to find
the right video for the rightperson at the right time.
So what does this mean?
It basically means that you, asa creator, need to figure out
(33:41):
what's happening in your subjectarea what's happening, what's
trending, what's popular ormaybe what's missing.
In my case, I made technologyvideos, so right now, iphone 14
is the current iPhone is out.
There's a bunch of differentvideos about the iPhone 14 on
YouTube, but it's my job as acreator to figure out what's
being talked about as it relatesto the iPhone 14, and also
(34:02):
figure out what is not beingtalked about.
Like like Neil he talked aboutearlier today on his podcast
about how he feels like there'snot enough information about
podcasting on YouTube being outthere, so he's providing it to
us today.
Be it me.
So that's the same thing thatwe have to do with creators on
YouTube Figure out what'smissing as well and throw your
knowledge in there and feel thatvoid of what is missing.
(34:22):
So understand what's happeningaround you.
Understand what's not happeningso you can feel your void.
And if nothing is missing,there's nothing wrong with you
adding your knowledge to what'salready out there as well.
So if there, if you don't havea currently new idea, then you
can find an existing idea andprovide your own take on an
existing idea Because you knowthere's interest in it.
If you're doing your researchand you see that a particular
(34:43):
video has a lot of views, thenthere's definitely interest in
that particular subject.
So there's nothing wrong withyou, as a creator, doing a video
around that subject that'salready getting viewed Because
you know the interest is there.
So, again, it's all aboutunderstanding the platform, but
the thing about it.
The other thing I want to say,is that we have to really stop
thinking about the YouTubealgorithm as in terms of the
(35:04):
word algorithm and it being arobot, because it's really not
about that.
The YouTube algorithm isbasically audience, is literally
a measurement of human behavior, which means the algorithm
respond to how viewers real,living, breathing people respond
to your content.
So if you can optimize yourcontent in such a way that it
will be appealing to the mostamount of human beings possible,
(35:25):
it's going to do well.
And if you don't believe me,think back to Quig Game, when
the Quig Game phenomenon waslike sweeping the world on
Netflix and you saw all theseYouTube creators jump on it,
getting massive views because itwas the hot thing at the time.
That's what you got to do as acreator you got to figure out
what people care about and givethem value and subject area
(35:45):
around what they care about andwhat they want to watch content
around, and that is how I work.
Speaker 1 (35:50):
Yeah, that's an obviously Mr Beast, you know,
almost outdoing squid games, wecould say, with his performance.
But you know it's funny.
In the marketing space there'sall this talk about AI and
marketing, and I just found outthe other day on another podcast
and maybe it was a tube talkthat there's someone, just in
six months, have built up morethan a hundred thousand
subscribers Just talking aboutAI and marketing.
(36:12):
Right, everyone's talking aboutit, but no one's creating
videos on it.
And if I am a company with anAI tool for marketing, why
aren't I getting a hundredthousand subscribers?
Right, why are people you knowand I wrote a book on influence
to marketing?
People always outperform brandsfor that reason.
Right, yeah, they're out, theyjust get out there and do it.
So any company has theopportunity to do it if you do
(36:34):
it an authentic way.
You know, I love what vidIQ isdoing because you know, viper,
you're becoming the face ofvidIQ, the representative of
vidIQ.
You're.
You're humanizing it, right,you're making it down to earth
and real.
I'm trying.
Right, and every company hasthis opportunity and I wish more
would take advantage of it.
So the net net of thisconversation is if you have a
podcast, there is no excuse notto be on YouTube, but I think
(36:56):
and I'm working with Shelleybecause I have hundreds of hours
of interview video, of Speakingvideo, of webinars.
There is a lot now, not all ofits relevant.
I'm not gonna share my Googleplus advice or my stumble upon
advice, that's, you know, that'sgoing to the social media
graveyard.
But every creator, every person, if you've done webinars, if
you've done interviews, you havetons of content and it's just a
(37:18):
matter of Finding the rightangle, the right snippets,
whether it's YouTube shorts,whether it's horizontal, whether
it's actually using streamer torestream it as a live broadcast
, which I'm looking atexperimenting with in the future
as well.
There is a home.
Let your viewer find you, soget going.
And and, viper, I couldn'tthink of anyone you know anyone
(37:40):
more appropriate to really lighta fire under people's bums and
under company's bombs, to getthem going on YouTube.
Podcasting is one angle, butyou don't even have to have a
podcast to leverage everythingwe've been talking about, right?
No, you don't know.
You do not know, oh, by an ideain passion, yep.
Awesome, viper, anything elseyou want to add before we,
(38:01):
before we part today?
I mean, this has been awesomeas it is, but just curious any
other thoughts on the subject?
Speaker 3 (38:07):
Yeah, firstly, neil, again, this has been an amazing
conversation, so thank you forhaving me on the podcast and
I'll add the head of socialmedia at vidIQ.
I would be remiss if I did nottell you all or plug vidIQ here.
So if you are a new creator oreven established creator and
you're trying to figure out howto Learn how to do YouTube
properly, you should definitelygo check out vidIQ.
(38:27):
We have some free tools thatyou can use to get your feet wet
to see if it's something thatyou can Continue to grow and
learn with.
And if you can, then we alsohave more tools available at the
paid level.
But we absolutely have freetools actually right now.
Vidiq just recently launched anAI content generator.
Let me tell you all what thisthing can do, this AI content
(38:50):
generator.
All you do is give it an idea.
Once you give it an idea, itwill give you back a video title
.
It will give you back a videodescription.
It will give you a sample grip.
You all.
It will grip the video for you,and I did.
That's not a unit.
It also will give you thumbnailbackground that you can use and
if that not and that's notcrazy enough it also gives you
(39:13):
an AI voiceover.
What?
What are you serious?
So one idea from one idea.
You use vidIQ AI contentgenerator.
One idea will get you a title,description, sample, grip,
keywords and an AI voiceover.
So you need to go ahead.
You need to head out tovidIQcom.
I'm pretty sure Neil will haveall that in the show notes if
(39:33):
you guys need that information.
But yeah, come check it out,man, we're doing big things over
there and wait.
Speaker 1 (39:39):
There's more that's, and.
Is that available on thecurrent plans or is that
something that's like in beta?
So?
Speaker 3 (39:45):
vidIQ, the AI content generator is available for
anybody.
You don't even have to besounded with.
Vidiq is actually located atvidIQcom on backslash or forward
slash generate.
So we go to vidIQcom forwardslash generate.
You don't even have to besounded with vidIQ, but you can
use the AI content generator.
For now it's what.
We lock it behind, something Idon't know, but it's available
for anybody.
Speaker 1 (40:05):
Right now, that is awesome, and when you're ready
to sign up, come on.
Every creator has to throw outtheir affiliate link.
Neo safer comm slash vidIQ,support your favorite creator
today, but you can also go tovidIQcom.
It's the same price, but eitherway, I think that if you're not
using a tool like vidIQ, you'realso just like not having your
videos up on YouTube.
(40:25):
You're also missing out on thispotential a better
understanding.
You know what you can be doingto to optimize that same video
content, all these other thingsyou can do on YouTube to
optimize it, get it moreeyeballs, get a more view.
So, viper, where can people goto find out more?
Well, they already know whereto go to find out more about
vidIQ.
Where can they go to subscribeto your YouTube channel?
Find out more about you.
Speaker 3 (40:45):
Well, if you want to come check out viper, I am
pretty easy to find just go intoany social media platform and
type in the man about tech inthe search bar and you will find
viper.
You will find me.
Speaker 1 (40:55):
That is frickin brilliant, my friend.
Obviously, tube talk.
You got to listen to thispodcast.
I don't think there's that manyreally quality podcasts about
YouTube.
To begin with, I think there'salso opportunity there, but tube
talks amazing.
Viper has amazing guests onRoberto Blake, one of, like, I
believe, the top 10 thoughtleaders, not just in YouTube but
just in the creator economy.
(41:16):
I know he's been on multipletimes, always loved those
episodes.
So keep up the great work,viper, and I can't wait to see
how many people are impacted bythis episode.
So, thank you so much, myfriend.
Thank you, sir.
Appreciate you.
Yeah, that was a fantasticInterview.
If you didn't know, I am livestreaming these interviews on
YouTube.
So if you go to youtubecomslash Neil Shaper, you can, you
(41:39):
know, see the actual video.
And yeah, I think I smiledthrough the entire video because
viper is just so on target withthis advice and he makes
everything so easy to understand.
His, his tone mannerism Justcan't say enough about what a
great educator and podcaster andperson that he is.
So, anyway, you know, if you'reinterested in vid IQ, go to neil
(42:02):
Schaefer comm slash vid IQ.
You'll get a special offer.
That is an affiliate link, asyou probably have figured out,
but if you're gonna try it out,I am a vid IQ user.
I love the tool.
I use it every time I upload aYouTube video and if you're
curious whether you use YouTubeor not, if you're sort of
curious about what you can dowith Vid IQ and with their new
(42:23):
AI functionality which is prettyinsane that alone may help you
actually start going on theYouTube and becoming a creator
Definitely go to Neil Schaefercomm slash vid IQ.
That's vid IQ art everybody.
That is it for another.
I hope you agree was excitingepisode of the digital marketing
coach podcast.
This is your digital marketingcoach, neil Schaefer, signing
(42:46):
off.
Speaker 2 (42:48):
You've been listening to your digital marketing coach
.
Questions, comments, requests,links.
Go to podcast Dot.
Neil Schaefer comm.
Get the show notes to this and200 plus podcast episodes.
And Neil Schaefer comm to tapin to the 400 plus blog posts
that Neil has published tosupport your business.
(43:09):
While you're there, check outNeil's digital first group
coaching membership community Ifyou or your business needs a
little helping hand.
See you next time on yourdigital marketing coach.
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