In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business owners tell stories that connect, convert, and grow their business. In this episode, we’ll dig into why storytelling is more than just a buzzword, how it can shape your brand, and why it's so important that your customer—not you—is the hero of the story. If you’re ready to stop telling stories that fall flat and start sharing ones that truly move your audience, this episode is for you.
Guest Links
- Cathy Goodwin's Website
- Connect with Cathy on Instagram
- Buy Your Mess is Not Your Message: Branding Strategies for Solopreneurs on Amazon
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
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