Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment.
In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think.
Lee, who uniquely served as both a marketer managing Salesforce and a bridge between warring departments, shares the simple meeting strategy that transformed competing teams into unified revenue machines. You'll discover the specific metrics that keep marketers employed when budget cuts come, and why learning to "speak sales language" isn't just helpful—it's survival.
Key Takeaways:
- Why the traditional marketing "handoff" to sales is dead (and what replaces it)
- The sports team analogy that will change how you view sales and marketing forever
- How to reverse-engineer closed deals to discover what marketing actually works
- The meeting hack that eliminates silos and creates alignment overnight
- Specific revenue-focused KPIs that prove marketing's worth to the C-suite
- Why 80% of the customer journey happens before sales gets involved
Whether you're running a team of 2 or 200, the principles Lee shares about creating feedback loops, shared metrics, and collaborative systems will transform how you think about growing your business. Perfect for marketing professionals, entrepreneurs, business owners, and anyone tired of internal battles hurting their bottom line.
Warning: This episode challenges everything most businesses believe about sales and marketing departments. Listen only if you're ready to revolutionize your revenue approach.
Guest Resources:
- A. Lee Judge's book "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine" - Available on Amazon
- Content Monster (Lee's multimedia content agency) - contentmonsta.com
- A. Lee Judge's website - aleejudge.com
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
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