Your Next Million
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai
Episodes
Stories can increase revenue by 376%, but only if you do them right.
In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect).
Stories don't change the product. They change the value of the product in the customer's mind.
But it ...
If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online.
It said email gets a 4,000% ROI. That's amazing.
Especially since most people don't send follow up emails at all.
Probably because writing email sequences is a PAIN.
Until now.
In this one, I show you exactly how to use AI to create killer email follow-up sequences that...
Experts will tell you that none of these 5 things should be working. But they are.
The reason why (for the most part) is because PEOPLE have changed.
Another reason is because you and I are in the right place at the right time.
You'll see what I mean in this episode. Here's how and when:
CHAPTERS:
0:00 - When more conversions = less money (example included)
3:42 - Why testimonials can hurt sales. (example included)
4:46 - Why ads y...
Ever wonder if the stuff we THINK we "know" about marketing is wrong?
Me too.
And it turns out the answers is ...it IS!
Sometimes.
We shouldn't take marketing "rules" as ...well ...actual "RULES."
For example, I just told a customer NOT to use a sales letter.
Which is like "Marketing Heresy!"
In this episode, I show you why.
You'll also discover an amazing marketing lesson I learned from a COP.
(This applies to everyone. You can us...
It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone.
I'm assuming I at least have a phone...
Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website?
Well, I'll give you my answer with a disclaimer.
So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market?
Yes I have, and the answer is no.
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP.
Okay. Number one, I don't know...
If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info.
And there's a deliberate reason for that. There are two deliberate reasons for that.
#1 - it's personal preference, which was spawned by me being wore out...
What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now.
The short answer to that is everything.
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What was the single biggest obstacle I overcame to get where I am today?
That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
That question could be translated into "do fancy videos work better than non-fancy videos?"
And you know, what?
The non-fancy videos work better.
What courses of yours are a good fit for a very advanced, well-established internet marketer?
Really depends on the desired outcome.
I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank ...
Would an e-com store brand benefit from the maximizer?
Yeah! With e-com, where you guys fall off...
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use?
Okay. So they own the office building, I would assume?
They own or lease and need a general contractor...
How long should we be leaving each ad on for this challenge?
I like three days, generally speaking. So if I'm willing to pay...
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