Ask Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
Episodes
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that?
To create a segmentation? By segmentation, do you mean target?
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.
Oh, "read this if you..."
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.
It's fine. You just have to be prepared for them to a. not click to the next page...
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify.
Here they are. The words are...
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to...
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale.
It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
How can I build clientele for my wife's salon targeting a 50-mile radius?
Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced.
So dude, here's what you do...
First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great!
So when I put those little videos up...
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience?
OK. So to you, I would say kind sir, welcome to the club...
So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise.
So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....
What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time.
Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book.
I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce...
Hope everybody's well. Happy whatever today it is...Saturday.
I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with?
There's a lot of debate on it. So here's the thing about Clubhouse...
He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker.
And from that other guy, David Ogilvy.
And from that guy, Claude Hopkins.
And from that guy, Gary Halbert.
And Dan Kennedy...and hard won experience.
When would you use campaign budget versus ad set budget?
Later...
What's happening y'all? This is an honest to God, real live actual planned podcast episode.
So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it.
The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you...
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad?
Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
How do you inspire yourself to create content?
Dude. It's fun!
So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it.
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
Let's get to work. OK, try to do these every day.
Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other?
The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feed...
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