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November 24, 2025 17 mins

Honeybee beekeeper Philip Atkinson studies the busy bee hive and the bees diverse responsibilities. What can we learn from bees to improve our own interactions with each other? As an executive coach and leadership expert Philip shares how to “Bee Wise.” Proceeds from the book go to, beesfordevelopment.org

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Philip Atkinson (00:00):
Hardworking female worker bees, they have a
lifespan of only about 34, 35 days.
And when you see them flying and foragingand landing on flowers and looking
for pollen and looking for attractiveblossom, that's the last job they do.
And that's the end of their life.
And before then from birth, theyspecialize in these six preceding jobs.

(00:24):
And it's absolutely fascinating.
When the bee is first born where firsthatches out of the egg and out, out the
larvae,, when it's first born, it's fullyformed and ready to work immediately.
we are not bees and we're not likebees, but, but it, it provokes a
discussion around skills and it says,do the job you're doing really well.
Throw yourself into it wholeheartedly.

(00:46):
And then when you've masteredit, help to train other people.
That's the first thing you be amentor, be a teacher, be a guardian.

Catherine (01:14):
Who's buzzing on this episode?
Well, I have the pleasure offeaturing Philip Atkinson, a
beekeeper from Alsace France.
He has a deep passion for living alongsidehoneybees and gaining insights from them.
Philip observes and has come to understandthe very intricate working relationships

(01:36):
among the bees and taking that knowledge
he founded his company, hive Logic.
That is awesome.
Absolute awesome namefor your company, Philip.
So, with this knowledge, he has becomea successful communications coach and
leadership team expert for his company.

(01:57):
And while he has captivated.
Actually mesmerized me reallywith his book Bee Wise,
so this is a fabulous name, fabulousbook, fabulous guest, and I'm so thrilled
to welcome Philip Atkinson to the show.
Philip, it's so great to have you here.
Welcome to your positive imprint,

Philip Atkinson (02:19):
catherine, what a lovely introduction and it's
lovely to connect and to be here.
Thank you.

Catherine (02:23):
Absolutely.

Philip Atkinson (02:25):
Great, Catherine, thank you.
And I, but actually as and, and aswe're sitting here, I'm seeing your
lovely logo and I kind of want to reachout and touch it and make, you know,
I know it's about positive imprintand I just wanna say I'm seeing it in
the welcome and I just want to reachout and, , we are going to share about
positive imprints today, so thank you.

Catherine (02:41):
Well, guess what your positive imprint is in that.
It's part of that logo.
You are listening to episode 231,part two with Philip Atkinson.

Philip Atkinson (02:55):
I started beekeeping as a antidote to work.
It was something completelydifferent to work.
It was my home, home hobby andmy work work was organizational
design and teams and coaching.
, They were meant to be two separate things.
Of course it hit me that the busy,complex buzzy workings of a hive

(03:16):
that involves communication andteamwork and decision making.
That's very similar to workingin a large, complex organization.
And that's when this metaphorcame to life for me at work.
And I started using beekeepingstories to help open up difficult
conversations or projects at work,and it has carried on from there.

(03:41):
I've got four kids and they keepme young, and their view of the
world is very different to my viewof the world when I was growing up.
And it's for, it's for me to adapt tounderstand their perspective and under
understand their fears and concernsand their hopes and their excitement.

(04:02):
It's different to my ownexperience of being a teenager.
You know, I need to, I need to evolve.
, It's my responsibility to evolvejust 'cause I'm the parent does
not, absolutely not mean I'm right.
I need to evolve the system today.
And that's, that's the exciting workand that's the important work and that's
part of the positive imprint that Iwanna help encourage in the world.

Catherine (04:26):
Well, and and you are, indeed you are.
And your other chapter bees for Diversity,you're talking about sustainable
beekeeping, . And looking at what thesebees do to survive it is a tough life and.
Yes, we have a tough life at times.

(04:48):
It's not tough every day.
We have good days, we have bad days, wehave good years, bad years, good decades,
bad decades, whatever the case may be.
But we have to find ways to besustainable, which is what you're
talking about with this evolving.
One of the chapters that you have inyour book, is the chapter 10 steps.
If you are inspired by the Bees,

, Philip Atkinson (05:10):
This section is, it's a checklist of things
to think about at the end.
It's about bees and it'sabout work and life.
And number five is don'tobsess about weeding.
Diversity is good.

Catherine (05:24):
Is that not said any simpler?

Philip Atkinson (05:31):
Yeah.
Number six is don't usepesticides on your garden.
All natural is also beautiful.
It's also a lesson in life.
The, the whole, the, the chapterthat goes deeper into this topic
is the one all about diversity.
And it's not about, it's actually noteven about gender or about religion
or race or color or creed or anything.

(05:52):
It's actually about diversity of thinking.
And we all think differently.
I don't even want to use the wordneurodiversity, but we all just
approach problems in differentways and we're all beautiful and
brilliant at different things.
And really in a working life, my goalis to help leaders hire brilliant

(06:15):
people and then give them the space, theconfidence, the trust, the environment
to bring their brilliance to work, orelse there's no point in hiring them.
Then it's not just about work,it's about, it's about children,
it's about family, it's about life.
It's about community.

(06:37):
Let's find the brilliance in everybody,and it's different to my brilliance.
I'm brilliant at some things.
Surely, surely I'm brilliantat something and I'm terrible
at others, but let me learn.
Let me listen, let me reflect.
Let me try and do something differently.
Let me learn from other people.
I'm a over 50-year-old white male.

(07:00):
Actually, let me let go of mypreconceptions that I've carried
and brought with me since childhood.
Let me let go of a lot of thatstuff and let me start again.
Be open to what 's happeningin the world today.

Catherine (07:17):
You also talked about the conservation and the preservation and how
a community can help preserve the species.
Mmbatho Morudi from South Africaand Andy Friedrichs of Norway and
Melanie Kirby of United States.

(07:39):
They also strive forthis in different ways.
Mmbatho Morudi she found that people ina village in South Africa, they were not
working together and they were killingelephants that came into their garden.
They were burning down trees toget to the beehives, killing the

(07:59):
bees, killing the tree, et cetera.
She's a beekeeper herself, and whatshe did is she talked to the villagers,
taught them about how to build abeehive, everything that you do.
But what she did is she said shewanted to put up beehives around
the perimeter of the village tokeep the elephants out because

(08:21):
elephants don't like bees, their ears.
The people said they would do that andnot cut down the trees, and then in
return they would be the beekeepersand do the honey, and she would
purchase the honey giving them jobs.
And then Andy of Norway, AndyFriedrichs , he runs a hotel KleivstuA

(08:46):
and he wanted so much to bringthe bees back to the mountains.
And so he went through this wholeprocess of getting them there.
And once he did, he wanted to educatethe people that were visiting KLEIVSTUA.
He wants to conserve andpreserve the bees by education.
So you have a plethora of friends aroundthe world and you all need to meet.

(09:12):
And then Melanie is a researcherand she just left Europe.
She was one of the speakersgoing around,, Europe there.
What you're doing promoting sustainablebeekeeping, but also promoting.
Good leadership.

Philip Atkinson (09:27):
And, and thank you.
Thank you, Catherine.
There are, you know, all around theworld there are lovely B stories and each
of those stories, , in South Africa orNorway involved actually stopping and
thinking and how do I make a change?
You know, that I, the, I've heardabout the story in Africa and it
actually starts with stopping peoplebeing scared of just stopping.

(09:48):
You know, people are reacting,reacting to the elephants by, by fire
or, or scared of bees and choppingtrees down and people are reacting.
Actually, no, let's not react in, inthat gap between a stimulus and action.
Let's just stop and thinka little bit harder.
Is there an alternative way?
Are there, are theredifferent ways of thinking?

(10:08):
Are there different ways thatwe can, we can create these,
solutions for everyone's benefit.
It's so easy just to reactas we always have done.
And that just, that just repeatsproblems and it escalates things.
That's what I'm trying to stop happening.
It happens at work and that's whatI wanna stop happening at work.

Catherine (10:28):
Hence your hive emotion as opposed to hive logic.
And that makes sense.
Everything you're saying is brilliant.
Absolutely brilliant.
So why Switzerland

Philip Atkinson (10:40):
great, thank you.
Personal story.
I was born in South Africa.
, My parents are English and Iwas just there for a few years.
I went back to England and I didall my school and my study in
England, in the north of England,in Yorkshire, which is beautiful.
And then actually I wanted to escape theUK and see the world, and I was offered
a job in Switzerland 25 years ago.

(11:03):
And I came to Switzerland to work andit was for a large life science company,
and actually it's right on the border.
The carpark of this company is based inFrance and I chose to live in France.
And then now, and then all Idid was move out into a, a, a
small village in the countryside.
So actually my home where I am nowis a 500 year old house in Alsace.

(11:26):
And then I cycle or drive justover the border and my office.
And most of my work is with globalclients headquartered in Switzerland.
But we, we do this work online andI do keynote speaking all over the
world, , online or in person as well.

Catherine (11:42):
Oh, I would love to attend one of your keynotes.
Wouldn't that be fabulous?
So awesome.
And you have fabulous quotes

. Philip Atkinson (11:54):
Thank you.
" Everything we do in life and atwork is improved by partnering
with other good people.
This book is not just about sharing oneviewpoint, it's about creating a community
towards shared thinking." There's a,there's a little story behind that.
Catherine.
I, um, I wrote chapter one by myselfand then I thought, what am I doing?

(12:16):
Why, why have I just writtenone chapter by myself?
Because all of my work, reallyall of my work is a collaboration.
A collaboration with clients orleaders or, or associates and partners.
And I, I sat, uh, I, I sat atdinner with a friend and I said,
look, I'm really uncomfortable.
I, I've just written one chapterand it doesn't feel right.
I, I, I don't, you know, why haveI written one chapter by myself?

(12:40):
And, and the discussion continued.
And at the end of the evening, we agreedthat I would send that chapter to an
expert in the field and ask them to writea reply not to agree, when in fact, the
first reply from the chapter one, um, theexpert says, I don't agree with Philip.

(13:01):
I have a different view.
And I was delighted.
I was delighted.
He brings in an extra tensionthat, that I'd missed.
And, and it's, it's a reply.
So we have 12 chapters, 12 themes, andthen we have 12 guest writers, each of
whom have written a very thoughtful andsometimes very thought provoking reply.

(13:21):
And the book therefore becomes a dialogue.
And I think it's madethe book a lot richer.
It's not the world according to Philip.
It's a dialogue between12 good people and myself.
I'm delighted their contribution.
, And they've not written to agree withme., They've written their thinking.
And it's great.
I love that part of the book.

(13:42):
That's more, that's morediversity, isn't it?
I want to help people think, and I wantpeople to help have better discussions.
But actually what else I couldgive and positive impact is I,
I partner with a charity alreadycalled Bees for Development.
And actually the project you describedin Africa where the villagers, , create
honey and then they sell the honey.
And it's a similar model.

(14:03):
So it's a charity that supports people indeveloping countries all over the world to
have bee skills, to have bee businesses,to pay for their children's education.
It's a wonderful, wonderful charity.
Bees for development.org and allproceeds from the book go to the charity.
So if you buy it on Amazon, you buy it onKindle, you buy a hardback copy and we'll

(14:23):
have the links in the show program in theshow reel, all proceeds go to the charity.
And it's a pleasure.
It's, it's everything for me.
It's, this is a fun project, butit's a win-win, win for everybody.
Buy the book.
Go to charity.
Simple.

Catherine (14:39):
Absolutely.
Thank you for sharing and , building thoselivelihoods for people around the world.
This is your moment of lift.
And I love that phrase.
That's from Melinda Gates.
Philip, this has been amazing andit's a, an incredible journey for
you around the world, literally.

(15:00):
And.
I would like to have you share yourbrilliant last inspiring words.

Philip Atkinson (15:10):
Well, the, the book title is Bee Wise, 12 Leadership
Lessons From Inside of Busy Hive.
It's not just for leadersand it's not just for work.
And one of the key messages from thebook is as adults, as parents, as
volunteers, as community members,as role models, a, a and, and as

(15:31):
bosses at work or employees at work
but not just that, we all need tostop and pause and think a little bit
harder about who we are and what we'recarrying with us and what's happening
before responding, and in that moment,in that moment of thought or calm or
process instead of reacting with thesame patterns that we've always done.

(15:55):
Just consider what's happeningfor the other person.
What else is the context?
What's going on?
, What am I missing?
What do I need to understand thatmaybe I don't yet understand?
Just, just pause and think a littlebit harder about what is happening,
and that is my positive imprint
I want to leave with the world,

Catherine (16:14):
Philip, inside the hive, the bees work as a collaborative community.
So thank you again, Philip, forsharing your positive imprints.
To learn more about PhilipAtkinson, go to Hive-logic.com and
his project at, BEEWISEBook.comThat's B-E-E-W-I-S-E-B-O-O k.com.

(16:42):
Again, all proceeds go to theCharity Bees for development.
You can check out Bees for developmentat beesfordevelopment.org.. Bees
for Development works tirelesslyto promote sustainable beekeeping,
to combat poverty, build resilientlivelihoods, and benefit biodiversity.

(17:03):
Again, Philip Atkinson, thank you so muchfor being here on your positive imprint.

Philip Atkinson (17:07):
thank you very much for your interest and curiosity.
Thank you.

Catherine (17:11):
Your Positive Imprint is a free podcast.
If you'd like to buy me a coffeeto help fund the production
of this podcast, here's how.
Go to buymeacoffee.com/Yourpositiveimprintand any support you offer
will be greatly valued.
Thank you so much for your support andfor listening to your positive imprint.

(17:33):
So try to change your perspective inorder to understand the reality of others.
And until next time, enjoy listeningto over 200 episodes of your positive
imprint, your positive imprint.
What's your P.I.?
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