Social media disinformation did enormous damage to our shared idea of reality. Now, the rise of generative AI has unleashed a flood of high-quality synthetic media into the digital ecosystem. As a result, it's more difficult than ever to tell what’s real and what’s not, a problem with profound implications for the health of our society and democracy. So how do we fix this critical issue?
As it turns out, there’s a whole ecosystem of folks to answer that question. One is computer scientist Oren Etzioni, the CEO of TrueMedia.org, a free, non-partisan, non-profit tool that is able to detect AI generated content with a high degree of accuracy. Oren joins the show this week to talk about the problem of deepfakes and disinformation and what he sees as the best solutions.
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Further reading on the deepfaked image of an explosion near the Pentagon
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Further reading on the President Obama lip-syncing deepfake from 2017
One of several deepfake quizzes from the New York Times, test yourself!
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CLARIFICATION: Oren said that the largest social media platforms “don’t see a responsibility to let the public know this was manipulated by AI.” Meta has made a public commitment to flagging AI-generated or -manipulated content. Whereas other platforms like TikTok and Snapchat rely on users to flag.
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