April 4, 2025 • 35 mins
In this week’s episode, I sit down with full-time content creator Jenny Mitich, who turned a lifestyle vlog into a booming YouTube channel built around the carnivore diet. We dive into how she scaled her content, found her niche, landed brand sponsorships, and manages to juggle it all while raising twins! Whether you’re just starting or looking to monetize smarter, this one is packed with practical tips and inspiration.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Once you get monetized, you wanna workon, I think sponsorships are the big
(00:04):
boy because that is, um, consistentmoney that you know is coming.
And if you're working with theright brands that's, it's just every
month you get a certain amount.
Hello and welcome to this week's sessionof the YouTube Creators Hub podcast,
the deep dive conversations that I haveeach week with wonderful creators like
Jenny that I have on the show this week.
(00:26):
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(00:46):
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(01:08):
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(01:29):
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Thank you guys.
As always, let's go ahead and jumpinto this week's conversation.
Hello everyone and welcome tothis week's conversation on the
YouTube Creators Hub podcast.
Super excited today tobe joined by Jenny Midi.
(01:52):
Jenny used the carnivore diet tolose over 50 pounds and has passed
along what she learned to help.
Thousands of people transitionto the carnivore lifestyle.
She is a long-term carnivore andfull-time content creator who is
passionate about helping people takecharge of their metabolic health.
GI has a YouTube channel, it's justnamed after herself, Jenny Midi Carnivore
(02:13):
in equals one data junkie and recipes.
Great channel.
As of recording, 136,000subscribers just under 500 videos.
Ginny, how you doing today?
I am great.
How are you doing?
Fantastic.
Really excited aboutthis conversation today.
I've gone through as I normally do, andI've watched a handful of your videos and
(02:34):
I will have to say you do such a greatjob of, you have your target audience, and
when I watched like one of your videos,I knew exactly who you are speaking to
and who you were trying to reach, andthat as a creator is super important.
So can you give my audience a littlebit of a background story of the channel
and how you got started on YouTube?
Sure.
Yeah.
(02:54):
This is actually my third YouTube channel.
My very first one I started in 2020, likeso many people did during the pandemic.
I. And it was a travel and likeoutdoor camping adventure channel
called Adventures in Jenny Land.
The second channel was after wepurchased a vintage Airstream.
So my husband and I we're not carpentersor anything, but we needed a project.
(03:15):
So we started a second channelcalled Gorn and Jen, where we do
Airstream renovation and travel.
And then I got pregnant with twins.
And obviously I'm not going to becamping or doing any Reno renovations
to an Airstream during that.
So I decided, you know what,I'm gonna start a third channel.
And this one will just be atwin mom lifestyle channel.
And that's where Jenny Midi was born.
(03:37):
That channel, that was what it was for thefirst probably year and a half, two years
that I did the videos on that channel.
And then I tried the carnivore diet.
My very first day was December27th, 2022, and I. Created a
couple of videos around it.
I, my 30 day carnivore update and my90 day carnivore update, and I watch
(04:00):
a lot of how to succeed on YouTubevideos, editing videos and things
like that, just because I was editingall my content up until that point.
And I decided to release those twovideos concurrently because I had no
other carnivore content on my channel.
And it was just all thetwin mom lifestyle stuff.
So I wanted people to have somewhereto go after they watched the first one.
(04:20):
I had a, an inkling thatcarnivore content was popular.
So I didn't know how they would do, but Ijust wanted to make sure I was prepared.
That was something that I hadlearned on some other how to do
YouTube channel did that and thosetwo videos took off, especially
the 30 day carnivore update video.
I think as of recording it,I think it has almost 700,000
(04:40):
views or something like that.
Um.
Yeah.
After that I, I tried tomix the two niches together.
Twin mom lifestyle and carnivore contents.
I created some similar videos,but the carnivore content
always did so much better.
I went from 1600 subscribersto 8,600 subscribers in a
week because of those videos.
And then I had my, my nextbiggest video was my six month
(05:04):
carnivore blood work video thatcame out in August of that year.
Those two videos hadcome out in June of 2023.
This video came out in Augustand that one just took off.
I ballooned.
So at that point I waslike, you know what?
I think I'm just gonna shift my focusover to carnivore content, and that
is what Jenny Midi is still today.
So that's the evolutionof my YouTube channels.
(05:27):
You how old are the twins now?
They are a little over three years old.
Man, you have your hands fulland your mom wife, creator,
businesswoman, a lot going on there.
I have to ask you this question.
What was the moment that you realizedthat creating in this YouTube thing
might be a little more than just a hobby?
I. Well, I would say when I first gotmonetized with the Adventures in Jenny
(05:53):
Land Channel, that channel is alsomonetized, but very low subscriber count.
That was my first taste of it.
And then.
When I, when the channel really startedto grow after those first two videos,
the 30 day and the 90 day when it reallystarted to balloon, I was like, okay,
I think this is gonna be a big deal.
And then probably the next one wouldbe when I got my first brand deal.
(06:16):
So we are as far as we'll talkmonetization later on in the
conversation, but you are obviouslyaccepted in the partner program
and you also have brand deals.
So there's two of the buckets that Ilike to call as far as like the way
that you're monetizing your channel.
That's wonderful.
Can you walk us through yourcreative process as far as idea?
All the way to when youpublish, like what do you do?
(06:38):
Give us, if we were to peek behind thecurtains per se, and see you during a
regular working day of, I, it's funnywhenever I let you in the recording
studio here to digitally obviouslyvirtually, but whenever I, accepted your
name and you joined, you were to text ascript that you're working on with a a
YouTube short that you have coming up.
So it's funny we're alwaysdoing stuff like that.
(07:00):
So can you walk us throughjust your creative process?
Sure.
So I am, a mom, a wife.
I have tons of other things going onbesides the YouTube content creation,
but it is my full-time job now.
So I typically script all of my videos.
I don't do a lot of just likeoff the cuff because I don't
want there to be any fluff.
(07:21):
In my video, I wanna get straightto the point, deliver a lot
of value, and then get out.
And whatever length of videothat is, is what it's gonna be.
Typically, I don't know, seven to 25minutes, it just depends on the topic.
So I'll typically start by brainstormingideas At this point, I've been
doing this now for two years,carnivore specific channels in June.
So it's brainstorming the ideasthat's, I have ideas coming out.
(07:46):
Of everything, like I, I have noproblem coming up with ideas anymore.
So I probably have content plannedthrough two months ahead of time.
I organize that in a note onmy phone, and then I script out
the videos on my morning walks.
So I'll go on a two or three.
Mile walk.
I have my phone, I do talk to text on anote, and I do the first rough version,
(08:07):
just to get my idea out on paper.
And then I go back in, organize it,spell check, do what I need to do,
put the data in that I need to put in.
If I'm doing like a bloodwork or an n of one experiment
video or something like that.
After it is fully scripted, thenit's time to shoot the video.
I shoot everything in my living room.
That is my studio right now, whichI'm actually in Florida right now.
(08:27):
This is not my living room.
This is my mother-in-law's.
But in my living room, you'll see itin the back of a lot of my videos.
I have a lighting set up that I got fromAmazon, just two little lights here,
and I've got a ring light in front.
I use a Sony a 6,400 for my camera.
I'm pretty psycho aboutgetting crisp video, so that's
why I went with that camera.
(08:48):
Great.
Fast Auto Zoomo and then I'm usingroad mics, road Wireless Pro Mics.
Typically lav for my talking head videos.
So I'll go in.
Usually I'm doing thiswhen my kids are napping.
That's pretty much theonly time I can do it.
Otherwise they would justknock everything over.
So from like 1:00 PM to 3:00 PM that'swhen I'm shooting, shoot the video
(09:09):
and then I transfer it to my computer.
And then I do have an editor.
Now I edited all of my videos myself inthe beginning, but now I have an editor.
He is in Croatia.
So what I like to do is I go inand I cut the talking head video.
I get it down to, the a rollthat I want and then I send that
premier profile off to him and allthe raw video and all that stuff.
(09:33):
We just use Drop Dropbox to communicateand then I give him, a quick.
Text on, on WhatsApp and say, Hey,this has a, integration for this.
It needs to be released on this day, andI need to have this integration approved.
So he has it a few days before I need it.
Yeah, send it off.
And then he does the rest, all the B roll,sound effects, all that kind of stuff.
(09:53):
If I have a particular like ideaof something fun I want him to do
editing wise, I just give him thatnote and he's, he does that for me.
Then that's pretty much it for the videos.
He sends them back usually within thenext week, and I send the video off.
I. To whatever brand needsto approve the video.
Al almost all of my videoshave brand sponsorships now.
(10:15):
And then from there, if they approveit, which they normally do, because a
lot of these brands I've been workingwith for a very long time and I just,
have it down now I really don't needto change my integration's very often.
Then I just upload it to YouTube and Ido all of the descriptions, thumbnails
all of that kind of stuff myself.
But yeah, that's the process.
Couple of questions from that.
Number one, how much do you pay youreditor, if you don't mind me asking?
(10:37):
Yeah, total.
What's an average thatyou pay for a video?
Yeah, so I found him on yt jobs.comand I pay him 210 euros per video.
I. 210 Euros per video.
You guys will have to get out.
Your currency converter to figureout is, it's pretty close right now.
It's pretty close right now.
It is pretty close.
Yeah.
And you, I assume you made that jumpwhen you were able to, as far as getting
(10:59):
the brand deals, making some money towhere you knew that you were at least
breaking even, allowing yourself, andthis is something that I've been able
to do recently, is offload some thingsfrom my plate to where I can focus on the
things that I feel I'm really good at.
And for me, that's creating andgetting in, front of the microphone
and producing things and making things.
And so I've offloaded ordelegated some of the other tasks.
(11:20):
Can you talk about that processof when you realized it was
time for you to go that route?
Sure.
Your most important resource is your time,so if you can buy back any of it, do it.
That's the biggest tip I have.
But I started, let's see, I had beenediting my videos for the Jenny Minutes
channel for about a year, and I wasgetting, I got to the point where my
AdSense revenue was enough, where I couldhave an editor for four to six videos
(11:44):
per month, and I would just break even.
And at that point, I knew I neededto take that plunge, even if I wasn't
going to be making any extra money,because then I could increase my output.
And while I do enjoy editingvideos, I really do, it's a
really fun part of the process.
It takes so much time.
So I took the plunge.
Like I said, yt jobs.comis the resource that I use.
(12:06):
You pay a hundred dollars.
And man, did I get justa deluge of applicants?
I think I whittled it down to25 and then I had each of them
submit a sample, one minute video.
I gave them a video.
I was gonna edit myself.
Do what you're gonna do with this.
And they sent me back samples.
I whittled it down to two people thatI then had edit for a while with me.
(12:26):
And now my, my current editor isthe one that we've been working
together now for almost a yearand a half, and he's amazing.
Definitely worth it.
If you're ready to take the plunge and youhave a little bit of extra money I think
an editor is the very first job to hire.
Out to, to outsource?
Yeah, it's yt jobs.coor co or.com is the URL.
(12:46):
And I've used it a few times to hiresome one-off people for thumbnails
or different things of that nature.
It's much more niche down tojust people who are looking to.
Hire people for YouTube centric things.
So if you're going to Upwork orFiverr, which I recommend both of those
of, and use both of those as well.
The YT Jobs website is very specificfor creators, and you can really
(13:08):
hone in I'm on their site right now,and there's people that are, posting
advertisements that, they're videoeditors, they're YouTube strategists,
YouTube script writers, thumbnail artists.
They're people that are sent,specifically for creators.
So it's really neat to hearyou talk about that now.
Having twins as young as you do, beinga wife, having a bunch of other things
to juggle, how do you prevent burnoutand how do you manage your time?
(13:32):
Great question, dusty.
That's a work in progress I haveto be a psycho about scheduling.
I basically, when I wake up in themorning, I wake up a little earlier
than everyone else in the household.
I use that time to do any of my editing.
I need to do anything that needs tobe done to get it over to my editor.
I'm getting it done.
Then then it's just time to,to cook breakfast, hang out
(13:54):
with the kids a little bit.
And then I have childcare.
So I have a nanny that we've had sincethe boys were like four months old,
and that allows me from nine to four.
Monday through Friday to be ableto do everything else I need to do.
So it just depends on what's coming up.
I really like to batch film.
A lot of videos get, some outthe door so I don't have to
really worry about that too much.
(14:15):
It's hard.
It's very hard.
And my husband and Italk about this often.
It's I could work untilthe minute I go to sleep.
There's always something to do, but that'snot conducive to a healthy life or, a
good family life or things like that.
So I really try to turn off.
The YouTube work, anything related tomy job by four or five, and then just
concentrate on my family after that.
(14:37):
But yeah, it's hard, especially withthis job 'cause it's not traditional.
You don't go in and punch aclock like I'm my own boss.
I'm only really having to be I onlyreally have, contracts with just
a few sponsors that I have to havethose videos out at a certain time.
Besides that.
It's just me making my own schedule.
So it can be hard, but I'm working on it.
(14:57):
It is one of the hardestthings to do as a creator.
And I've been doing this now full-timefor going on 10 years, but have been,
on YouTube for almost 15, 16 now.
And I'll say that.
It's something that I stillstruggle with to this day.
I have two daughters a10-year-old and a 6-year-old.
And obviously this job amongst otherresponsibilities outside of my job,
(15:21):
and it's such a hard thing to balance.
And something that I've done recentlyis, and I heard this on a podcast, I
listen to podcasts a lot and when I'mworking out or going for my walks.
And one of the guys on the podcast wastalking about having a shutdown ritual
where at the end of the day, you knowyou have whatever you're using for your
to-do list or your notes app or whatever,and you just offload everything and you
(15:43):
make sure that your brain gets a fullclosure of just Hey, I'm ending the day.
Workday and I'm now transitioning tofamily time or transitioning to whatever.
Because before that, there wouldbe times where my wife and I
are big Atlanta Braves fans.
We love baseball, welove the Atlanta Braves.
And so we'd watch the Braves games andthe kids would be asleep, fairly early.
And then I'd bring the laptop,as we were watching the games.
(16:04):
And I'd work on thumbnails andwork on emails and different
things for the podcast.
And I realized that I wasn'tpresent, and so I had to really
figure out how to balance my time.
And so on the end of that question Ihad for you, Jenny, what is your upload?
Schedule currently ugh, there's a lot.
Four to eight I'm gonnasay more than four.
It's probably about eight videos per monthjust for the main Jenny Minutes channel.
(16:26):
I just started a podcast aswell, and I'm releasing those
videos on the YouTube channel.
In addition to, everywhereelse podcasts are released.
So that's every Thursday.
So that's an initial four to five,and then I have a second channel.
Jenny Minich, et cetera.
That's more vlog style content.
Went back to what Jenny Minichoriginally was because I really
enjoy creating that content.
And that is anywhere between two tofour videos per month over there.
(16:51):
So what does that bring us to?
12 16 videos a monthplus short form content.
How do you incorporate short form content?
That was gonna be my next question.
How have you evolved that?
And what do you think are the benefitsof doing vertical video, like for
you and your channel specifically?
Yeah, so I'm not the biggest fan of shortform content, but you have to do it.
(17:15):
So I've been just, trying I basicallyrelease short form content on Instagram
and TikTok, and then I will releasesome of the videos on YouTube.
I haven't been super happy withthe way that YouTube is delivering.
Long form and short formcontent within one channel.
I did an experiment where I releaseda lot of short form content with
(17:40):
the same amount of long form,and my views actually went down.
And I don't know, I justprioritized the long form.
Short form content for me is mostlyrecipes, so carnivore recipes.
I sometimes do a talking headabout a particular topic can you
do alcohol on a carnivore diet?
Can you do spices on a carnivore diet?
Or things like that, like questionsthat I get a lot from my audience.
(18:02):
That's typically what I'm creatingshort form content around, so I'm
still experimenting with that.
I was really excited when the wholeshorts were monetized on YouTube.
I thought it was a really big deal.
So I've really been optimistic, butI'm just still not super happy with
the way that they're delivering it.
I don't wanna have a ton of subs fromshort form content that are never
gonna watch my long form videos.
(18:23):
Because the long form is whereyou make honestly make more money.
The shorts is just, unless you're gettingmillions and millions of views, it's
not, but you're getting a lot of subs.
I wasn't seeing those substranslate to my long form videos.
Yeah, that's it's been a struggle.
It is a common thread.
I've worked with hundreds of creatorsin my coaching program and one of the
most common threads that I see is acreator that have, has grown a channel
(18:46):
through vertical video or shorts and,they're using the subscribe button,
like a like button and they're justsaying, oh yeah, I like this short
subscribe, but they never go back andwatch anything else from that creator.
Whereas your long forms, you're buildingthat trust, you're building that
authority with the people that you knoware actually consuming your content.
And so it's a different type.
A viewer.
And so it's hard to reversethat once it's gone down a path.
(19:09):
And so I completely agree withthe sentiment that you're saying,
but I do believe that there isa place where, a couple of years
ago I may have said, I'm not a bigfan of YouTube shorts or whatever.
I understand the benefit of it now.
I believe it's a good complimentary.
Piece.
I wish the monetizationoptions were a bit better.
I think they're going to be Ido that they now allow you to do
YouTube shorts, three minutes andbelow as opposed to just 60 seconds.
(19:31):
'cause for someone like me, mymain YouTube channel is is Think
tutorial, which is a tutorial.
Channel and I've got almost400,000 subscribers over there, but
primarily my channel is for peoplewho are searching for something
and they want a specific answer.
And so YouTube shorts really 60 seconds.
You could do a few things with that.
But what I do now is I do thesebig 20, 30 minute, course videos of
(19:51):
how to, use a specific software andthen I'll have three to five YouTube
shorts that compliment that long form.
And I use the related video feature topoint them back to that long form video.
And I found that to be right nowthe strategy that I've settled in.
And so it's really cool to hear you talkabout what you're doing with your channel
and how it's still evolving and you'restill testing and things of that nature.
The next question I have foryou is you talked about having
(20:13):
endless amounts of ideas.
Where you have just a running list.
I know I do as well.
How do you come up with these ideas?
Are you just randomly wheneveryou're out through your day to
day and you're thinking thisand how do you consolidate them.
And how do you package them?
Is it a notes app, is it a spreadsheet?
Give us your whole ideageneration process.
Sure.
Yeah, a lot of the time if I'mjust out and about, I will get a
(20:36):
random idea and I'll just write itdown because otherwise I'll forget.
But sometimes I'll have videos.
That I create a one video and then thatkind of just moves into the next video.
So I have a sardine fasting series.
Started with the very first one andthen from there I was like I wonder
if I could do a 10 day sardine fast.
So I did that.
That was a video, and I always dolike before and after blood work,
(20:59):
DEXA scans and things like that.
Then I try a 14 day.
Then I was like I wonder if Icould do a hundred cans in a month.
I wonder if I did one can a day for twomonths, if that would affect my Omega-3.
So that kind of was.
Perpetuating that.
Now for that, I have a couple morevideos I'll be filming in that same
vein about mercury and arsenic levels.
If they go up, if you eat a bunch ofsardines, just, I take people's comments
(21:22):
on the videos and if there's similarcomments on things, I'll be like I
need to create a video around that.
So that also helps with ideacreation from time to time.
If there's something that's in thenews like sometimes keto or carnivore.
Studies will come out that are justtotal trash, like epidemiological,
horrible not real science studiesand everyone's talking about it.
Then I'll create a video about that.
(21:44):
It's just for me now, it's so easy tocome up with with video ideas and I
just use an an app on my, the note appon my phone, and I just scroll down.
These are all videoideas I haven't done yet.
Yeah, if you're watching the videoversion of the podcast, she just
has her Apple Notes app and she'sjust scrolling endlessly with the
list of ideas that she has there.
This is a really fun questionthat I like to ask creators.
(22:06):
What is something small thatyou've changed recently that's
made a really big difference?
Oh, that's a really good question.
I would say probably being veryregimented with my schedule.
To the point of scheduling each hour.
So I will go in, I'll be like, okay,wake up, cook, feed, kids, take a shower.
(22:30):
And then from nine to 10, I'm going ona walk and I'm scripting this, and this.
From 10 to 11, I'm answeringemails only from 11 to 12.
I'm working on edits formy book a chapter of that.
And that.
Has actually allowed me to increasemy productivity because before there's
just so many different ways my attentioncould be pulled, and now it, I've
(22:51):
been able to really hone in on that.
I've been doing that forthe past few weeks and it's,
I've seen a big difference.
I. That's awesome.
That's awesome.
I appreciate youanswering that on the fly.
Let's talk about monetization then.
Let's talk about how you make moneyand on average, how much you're able
to bring in from the YouTube channel.
So give us a top level of whatthat looks like for you every month
(23:13):
of how you're bringing in incomefrom the channel as a creator.
Sure.
Do you want me to touch onall sources or just AdSense?
Yeah, just touch on all sources.
I like to call 'em monetization buckets.
So just all the different bucketsthat you have and just that
process and on average how muchyou might make in a certain month.
Sure.
Average right now, it just depends.
(23:33):
I would say anywhere betweenfive to $15,000 per month.
With all of the buckets Google Ad Sense,I think anyone that is out there that is
monetized knows that it's very fickle.
It's based on so many different factors.
I think the most I've ever madeon Google Ad Sense is $3,600 and
(23:54):
the least I've ever made After.
The big bump because when I firstgot monetized, I'm making $25
a month or something like that.
After it really, my channelreally started taking off.
The least amount I've made ina month is I don't know, 1500.
That's the bottom for ad sense.
And then I have lots of other,income streams because you
have to diversify your income.
(24:14):
You cannot just depend on Google AdSense.
It's usually the firstthing that people depend on.
But you, once you get monetized, you wannawork on, I think sponsorships are the.
The big boy because that is, consistentmoney that you know is coming.
And if you're working with theright brands that's, it's just every
month you get a certain amount.
So I work with a lot of different brands.
(24:37):
I would say sponsorships are probablythe bulk of my income, and that would
be anywhere between, I don't know.
5,000 to 10,000 per month rightnow, depending on, 'cause sometimes
I have one-off deals with people.
I have consistent sponsors that aresponsoring four to six videos per month.
It just depends.
The next stream income stream.
(25:00):
Can I ask you, can I just pause you there?
Can you just talk briefly aboutyour strategy with sponsorships of.
How you land sponsorship deals and whatyour process is like because there's
creators listening to this right nowwho are ready, their channels are ripe,
and they may not even think, they may besaying to themselves I don't have enough
subscribers, or I don't get enough views.
(25:21):
Where I know as working withcreators as much as I do, that their
creators that are monetizing at avery low view and subscriber rate.
So can you just speakon that process for you?
Sure.
I got my first sponsorship whenI was still on the when it was
still the twin mom lifestyle.
And it was just gifted,a gifted sponsorship.
It wasn't a paid one, butthat was my first one.
(25:44):
And I probably had, I don't know,1400 subscribers at that point.
So I think gifted or just productfree product sponsorships or
you can get those really early.
Really early the paid sponsorshipsthat kind of just came with my
view count subscriber count.
As that got higher, the brands came tome, which I think is, I think most people
(26:07):
will have that experience, but you, Iget flooded with emails from tons of
different, just random, weird brands.
I'm very picky with the brands thatI choose to work with, and it's
typically the brands that I already use.
That I already trust that havea lot of goodwill around them.
And if I don't have experience with abrand, but I'm interested in the product,
(26:29):
I will, I have to try the product first.
So I have them send me a freeproduct and then I test it.
And if it doesn't meet my very stringentset of demands, then I just can't, I can't
recon, I can't recommend it to my audiencebecause, you have a lot of trust that you
build with people and if you break thattrust, that can break your entire brand.
(26:50):
So I'm very careful with that.
So as far as just like brandsponsorships, it's grown.
I think the very first sponsor thatI really worked with on a regular
basis was Element electrolytes.
And now they, they sponsor lots ofvideos on my channel every month.
That one has been my longest sponsor andjust very easy to work with, great brand.
(27:11):
And then the other ones justcome in and I take it from there.
So that's how it works for me.
And then what are the other buckets?
I interrupted you to get a littlemore detail on the sponsorship stuff.
So what other ways do you make money?
Sure.
So the next way would bemy carnivore community.
I have an online carnivore, privatecarnivore community where people pay
a monthly fee every month and thenthey, get access to the community.
(27:34):
I would say that'sprobably, that's smaller.
I. For sure.
I think as it continues to grow,perhaps that can be a bigger deal.
I am not able to focus a lot of myattention on it, but there's probably
like 700 or so people in there.
And then, let's see.
I have merch.
I just started a merch store.
There's not really a lot ofgreat carnivore t-shirts out
(27:57):
there that aren't like political.
Except for the oneyou're wearing right now.
This is mine.
Yeah.
Eat meat and note and I know things.
That's wonderful.
Yeah, this is one of my designs.
So I, I was just like, I wanna havesome cool carnivore shirts to wear.
So we came up with a bunch, I have sixdifferent designs on Jenny Manage Shop,
so that's another another revenue stream.
(28:17):
I'm trying to think of, oh, my book.
So I got a book deal that.
Isn't regular income rightnow because it's not released,
but once that's released, thatwill be another income stream.
I'm trying to think it's, am I forgettingany, it sounds like to me that you have
diversified as what I always tell people,and it's so important that when you make
(28:39):
money that you diversify you, you don'tput all of your eggs into one basket,
and you have certainly do done that.
I forgot one.
Go ahead.
Affiliate marketing.
Yes, that's the big boy.
That one I would say is on parwith AdSense and sponsorships.
So that one I've definitely leaned into.
(29:01):
Yeah, being able to optimizethat is, is important as well.
What do you do when you have a video flop?
So when you produce a vi, we all do this.
We have videos and we expect them tojust blow up and sometimes they just
don't whatever the situation may be.
So how do you deal?
With that type of failure,it happens all the time.
You just get used to it.
I have so many videos that I justthink are amazing and for whatever
(29:25):
reason, they don't take off.
I've, at this point, I just move on.
I really don't try to look atthe views and all that kind of
stuff when it's first released.
I just like to let it go.
And see what happens, and ifI do get a success, then I try
to, make more content like that.
But if I have a failure, I just,I put that in the mental Rolodex.
I'm like, okay, I probably won'tbe focusing on that topic again.
(29:48):
That's the only thing you can really do.
You go through your notes app,we, all those ideas are, and
you start X-ing things off.
We're not doing these.
That's that's wonderful.
Can you talk about your biggest failure?
Speaking of failures as a creator andwhat you learned from it and on the other
side of it now, how you feel about it.
That is such a great question.
I. I don't really, I don't havea big failure because I don't
(30:10):
think failure's a bad thing.
I think the only way to get betteron YouTube or any content creation
is just to create content, get it outthere, and then you see what happens.
Oh, God.
If you go to my adventures in JennyLand Channel and you watch some of
the very first videos that I created,they're fricking terrible, horrible.
(30:32):
But I leave them up because I liketo see how far I've come, I really
can't think of anything that inmy, in this YouTube career that is
oh my God, total failure for me.
I just don't I don't have that experience.
I had a podcast episode one timethat it was episode maybe two
50 in between the 203 hundreds.
(30:53):
And I interviewed this guy with amillion subscribers and I was so
excited to have him on the podcast.
He was one of the biggest creators in hisspace, which was the photography space.
And I released the episode.
He shared it on his newsletter, which had.
Hundreds of thousands of people on it.
The podcast went gangbusters.
I had my sponsor email me andbe like, what have you done?
We're getting all kind of traffic fromyour podcast that we normally, don't do.
(31:15):
And I was so excited.
The end of that week gets here.
He buzzes me, hits me up onsocial or I can't remember how
we were communicating back then.
This was in the 2022 era.
And he goes, Hey, my sponsor wants me.
You to remove the entire episodebecause something that he said
was against one of his sponsors,I had to pull the whole thing.
That episode had gotten, we're talking10, 15, 20 x what any, my pod, these
(31:39):
episodes get anywhere from, 15, 20,30,000 downloads in the first 30 days.
That one was on track to just gogangbusters, and I was so devastated.
I was so disappointedand looking at it now.
It was such a good learningexperience for me because I
learned how to handle adversity inthat, Hey, I found this success.
I was at the top of the mountain,but then when I had to remove
(32:01):
it, I was so discouraged, but.
He came back on the podcast and we did itagain, and the episode did really well.
So it was one of those things to where Ihad to learn to be patient as a creator.
And sometimes we just can't do that.
We're just not patient as humans.
It's the way we consume content now.
We're just in the swiping economy wherethat's, we want something now, and if
it doesn't entertain us or educate usin the first two seconds, we're done.
And so I'm glad to say that I'mhopefully not as that bad right now.
(32:24):
Ginny, where do you see the creatoreconomy and creator space going
in the next three to five years?
I think it's only going up.
It's it.
It's just such an organicway to to view content.
I rather get my reviews of a certainproduct or whatever from another person.
(32:44):
And if I see it enough in other videoscertain sponsorships or things like
that, I am like, okay, something is.
Happening here.
But I think there's a lot of room togrow a lot because people, there's so
many people on their phones, there'sso many people watching content.
So yeah, I think it's, I thinkit's positive for the most part.
Yeah.
And I think with AI and all thetechnology rolling down the pipeline,
(33:06):
it's only becoming more accessible.
And people say, oh, it's gonna,devalidate the people who are doing
it or it's gonna allow them not to do.
Creators are not gonna be able tobe creators 'cause anyone can do it.
That's not true.
You just gotta learn how to use thenew tools and the people who were
able to utilize the new tools, thebest are gonna be the ones that
are successful and they rise to thetop of the, the top of the heap.
So I completely agree with that.
Alright, so we're gonna end this.
(33:28):
And by the way, you are getting to be thefirst one on this podcast to be a part of
this new lightning round that I'm doingat the end of each of these conversations.
So are you ready?
I'm ready.
So the way that we're gonna do this.
Is that you can answer, withas few words as possible.
But these are all fun questions that thatI've come up with and I think this is
gonna be a really fun segment of the show.
Are you ready?
Ready.
(33:48):
Alright, here we go.
Your favorite creator right now.
Oh my gosh,
that's a really hard question.
We watch a lot of sailing Delos.
Sv Delos.
SV Delos.
Okay.
Coffee or energy drinks while editing.
Coffee, but I don't dodec. I don't do caffeine.
(34:08):
Just decaf.
Nice guilty pleasure contentthat you just love to watch.
Oh man.
Severance when it was on and white Lotus.
Yeah, those two are big right now.
I have not watched White Lotus.
I watched a couple of episodes ofSeverance and I think I'm hooked.
I'm not sure that, and the last one is, ifyour channel disappeared tomorrow and you
couldn't do YouTube, what would you do?
(34:29):
Oh gosh.
Take a vacation.
Yes, absolutely.
I would.
Absolutely.
Especially if I had twins.
I have two daughters and ourhouse is is crazy at times.
We have 2D two dogs thatare under two years old.
We got.
Two daughters that are under 10 years old.
All the bus busyness of my job, mywife's teacher, and I'm with you.
I think I would probablytake a vacation as well.
(34:51):
Jenny, you have been an amazing guest.
And again it's Jenny mi M-I-T-I-C-H.
Over on YouTube, I will have everythingthat is related to Jenny's brand
and that we mentioned today in theshow notes for this week's episode.
And Jenny, we appreciate it.
Thank you so much for having me.
That is a wrap on this week's conversationof the YouTube Creator's Hub podcast.
(35:14):
Don't forget to check out everything thatwe had to offer for you as a creator.
If you'd like to work with me one-on-oneon YouTube coaching, if you wanna
launch a podcast, I offer all of thoseservices as well as the creators.
Corner, it's our Discord server creatorcommunity where five bucks gets you in
and it gets you access to the monthlymastermind calls that I host on Zoom.
And don't forget to check outthe Entrepreneur's Minute,
which is my newsletter.
(35:35):
I share all the things that I'mreading, all the tools that I'm using.
It's basically a place whereyou can go, I communicate with
you, tell you what's on my mind.
Once a week, I will not spam yourinbox and I think you're gonna
get a lot of benefit from it.
Hopefully you guys enjoyed this week'sconversation as much as I did subscribe
to the show if you haven't already,whatever your podcast player of choice
(35:55):
is, and I will see you guys next week.
Once you get monetized, you wanna workon, I think sponsorships are the big
(00:04):
boy because that is, um, consistentmoney that you know is coming.
And if you're working with theright brands that's, it's just every
month you get a certain amount.
Hello and welcome to this week's sessionof the YouTube Creators Hub podcast,
the deep dive conversations that I haveeach week with wonderful creators like
Jenny that I have on the show this week.
(00:26):
I would really appreciate it if you guyswould share the show to your friends
and family or those fellow creators outthere, as well as check out everything
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(00:46):
Just this past month, we did a deepdive on one of our members channels.
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And then the last thingis the email newsletter.
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(01:08):
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You would rather consume that way.
(01:29):
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So if you're on YouTube, Spotify,Stitcher, pocket cast, apple
Music, Google Play, we are there.
Thank you guys.
As always, let's go ahead and jumpinto this week's conversation.
Hello everyone and welcome tothis week's conversation on the
YouTube Creators Hub podcast.
Super excited today tobe joined by Jenny Midi.
(01:52):
Jenny used the carnivore diet tolose over 50 pounds and has passed
along what she learned to help.
Thousands of people transitionto the carnivore lifestyle.
She is a long-term carnivore andfull-time content creator who is
passionate about helping people takecharge of their metabolic health.
GI has a YouTube channel, it's justnamed after herself, Jenny Midi Carnivore
(02:13):
in equals one data junkie and recipes.
Great channel.
As of recording, 136,000subscribers just under 500 videos.
Ginny, how you doing today?
I am great.
How are you doing?
Fantastic.
Really excited aboutthis conversation today.
I've gone through as I normally do, andI've watched a handful of your videos and
(02:34):
I will have to say you do such a greatjob of, you have your target audience, and
when I watched like one of your videos,I knew exactly who you are speaking to
and who you were trying to reach, andthat as a creator is super important.
So can you give my audience a littlebit of a background story of the channel
and how you got started on YouTube?
Sure.
Yeah.
(02:54):
This is actually my third YouTube channel.
My very first one I started in 2020, likeso many people did during the pandemic.
I. And it was a travel and likeoutdoor camping adventure channel
called Adventures in Jenny Land.
The second channel was after wepurchased a vintage Airstream.
So my husband and I we're not carpentersor anything, but we needed a project.
(03:15):
So we started a second channelcalled Gorn and Jen, where we do
Airstream renovation and travel.
And then I got pregnant with twins.
And obviously I'm not going to becamping or doing any Reno renovations
to an Airstream during that.
So I decided, you know what,I'm gonna start a third channel.
And this one will just be atwin mom lifestyle channel.
And that's where Jenny Midi was born.
(03:37):
That channel, that was what it was for thefirst probably year and a half, two years
that I did the videos on that channel.
And then I tried the carnivore diet.
My very first day was December27th, 2022, and I. Created a
couple of videos around it.
I, my 30 day carnivore update and my90 day carnivore update, and I watch
(04:00):
a lot of how to succeed on YouTubevideos, editing videos and things
like that, just because I was editingall my content up until that point.
And I decided to release those twovideos concurrently because I had no
other carnivore content on my channel.
And it was just all thetwin mom lifestyle stuff.
So I wanted people to have somewhereto go after they watched the first one.
(04:20):
I had a, an inkling thatcarnivore content was popular.
So I didn't know how they would do, but Ijust wanted to make sure I was prepared.
That was something that I hadlearned on some other how to do
YouTube channel did that and thosetwo videos took off, especially
the 30 day carnivore update video.
I think as of recording it,I think it has almost 700,000
(04:40):
views or something like that.
Um.
Yeah.
After that I, I tried tomix the two niches together.
Twin mom lifestyle and carnivore contents.
I created some similar videos,but the carnivore content
always did so much better.
I went from 1600 subscribersto 8,600 subscribers in a
week because of those videos.
And then I had my, my nextbiggest video was my six month
(05:04):
carnivore blood work video thatcame out in August of that year.
Those two videos hadcome out in June of 2023.
This video came out in Augustand that one just took off.
I ballooned.
So at that point I waslike, you know what?
I think I'm just gonna shift my focusover to carnivore content, and that
is what Jenny Midi is still today.
So that's the evolutionof my YouTube channels.
(05:27):
You how old are the twins now?
They are a little over three years old.
Man, you have your hands fulland your mom wife, creator,
businesswoman, a lot going on there.
I have to ask you this question.
What was the moment that you realizedthat creating in this YouTube thing
might be a little more than just a hobby?
I. Well, I would say when I first gotmonetized with the Adventures in Jenny
(05:53):
Land Channel, that channel is alsomonetized, but very low subscriber count.
That was my first taste of it.
And then.
When I, when the channel really startedto grow after those first two videos,
the 30 day and the 90 day when it reallystarted to balloon, I was like, okay,
I think this is gonna be a big deal.
And then probably the next one wouldbe when I got my first brand deal.
(06:16):
So we are as far as we'll talkmonetization later on in the
conversation, but you are obviouslyaccepted in the partner program
and you also have brand deals.
So there's two of the buckets that Ilike to call as far as like the way
that you're monetizing your channel.
That's wonderful.
Can you walk us through yourcreative process as far as idea?
All the way to when youpublish, like what do you do?
(06:38):
Give us, if we were to peek behind thecurtains per se, and see you during a
regular working day of, I, it's funnywhenever I let you in the recording
studio here to digitally obviouslyvirtually, but whenever I, accepted your
name and you joined, you were to text ascript that you're working on with a a
YouTube short that you have coming up.
So it's funny we're alwaysdoing stuff like that.
(07:00):
So can you walk us throughjust your creative process?
Sure.
So I am, a mom, a wife.
I have tons of other things going onbesides the YouTube content creation,
but it is my full-time job now.
So I typically script all of my videos.
I don't do a lot of just likeoff the cuff because I don't
want there to be any fluff.
(07:21):
In my video, I wanna get straightto the point, deliver a lot
of value, and then get out.
And whatever length of videothat is, is what it's gonna be.
Typically, I don't know, seven to 25minutes, it just depends on the topic.
So I'll typically start by brainstormingideas At this point, I've been
doing this now for two years,carnivore specific channels in June.
So it's brainstorming the ideasthat's, I have ideas coming out.
(07:46):
Of everything, like I, I have noproblem coming up with ideas anymore.
So I probably have content plannedthrough two months ahead of time.
I organize that in a note onmy phone, and then I script out
the videos on my morning walks.
So I'll go on a two or three.
Mile walk.
I have my phone, I do talk to text on anote, and I do the first rough version,
(08:07):
just to get my idea out on paper.
And then I go back in, organize it,spell check, do what I need to do,
put the data in that I need to put in.
If I'm doing like a bloodwork or an n of one experiment
video or something like that.
After it is fully scripted, thenit's time to shoot the video.
I shoot everything in my living room.
That is my studio right now, whichI'm actually in Florida right now.
(08:27):
This is not my living room.
This is my mother-in-law's.
But in my living room, you'll see itin the back of a lot of my videos.
I have a lighting set up that I got fromAmazon, just two little lights here,
and I've got a ring light in front.
I use a Sony a 6,400 for my camera.
I'm pretty psycho aboutgetting crisp video, so that's
why I went with that camera.
(08:48):
Great.
Fast Auto Zoomo and then I'm usingroad mics, road Wireless Pro Mics.
Typically lav for my talking head videos.
So I'll go in.
Usually I'm doing thiswhen my kids are napping.
That's pretty much theonly time I can do it.
Otherwise they would justknock everything over.
So from like 1:00 PM to 3:00 PM that'swhen I'm shooting, shoot the video
(09:09):
and then I transfer it to my computer.
And then I do have an editor.
Now I edited all of my videos myself inthe beginning, but now I have an editor.
He is in Croatia.
So what I like to do is I go inand I cut the talking head video.
I get it down to, the a rollthat I want and then I send that
premier profile off to him and allthe raw video and all that stuff.
(09:33):
We just use Drop Dropbox to communicateand then I give him, a quick.
Text on, on WhatsApp and say, Hey,this has a, integration for this.
It needs to be released on this day, andI need to have this integration approved.
So he has it a few days before I need it.
Yeah, send it off.
And then he does the rest, all the B roll,sound effects, all that kind of stuff.
(09:53):
If I have a particular like ideaof something fun I want him to do
editing wise, I just give him thatnote and he's, he does that for me.
Then that's pretty much it for the videos.
He sends them back usually within thenext week, and I send the video off.
I. To whatever brand needsto approve the video.
Al almost all of my videoshave brand sponsorships now.
(10:15):
And then from there, if they approveit, which they normally do, because a
lot of these brands I've been workingwith for a very long time and I just,
have it down now I really don't needto change my integration's very often.
Then I just upload it to YouTube and Ido all of the descriptions, thumbnails
all of that kind of stuff myself.
But yeah, that's the process.
Couple of questions from that.
Number one, how much do you pay youreditor, if you don't mind me asking?
(10:37):
Yeah, total.
What's an average thatyou pay for a video?
Yeah, so I found him on yt jobs.comand I pay him 210 euros per video.
I. 210 Euros per video.
You guys will have to get out.
Your currency converter to figureout is, it's pretty close right now.
It's pretty close right now.
It is pretty close.
Yeah.
And you, I assume you made that jumpwhen you were able to, as far as getting
(10:59):
the brand deals, making some money towhere you knew that you were at least
breaking even, allowing yourself, andthis is something that I've been able
to do recently, is offload some thingsfrom my plate to where I can focus on the
things that I feel I'm really good at.
And for me, that's creating andgetting in, front of the microphone
and producing things and making things.
And so I've offloaded ordelegated some of the other tasks.
(11:20):
Can you talk about that processof when you realized it was
time for you to go that route?
Sure.
Your most important resource is your time,so if you can buy back any of it, do it.
That's the biggest tip I have.
But I started, let's see, I had beenediting my videos for the Jenny Minutes
channel for about a year, and I wasgetting, I got to the point where my
AdSense revenue was enough, where I couldhave an editor for four to six videos
(11:44):
per month, and I would just break even.
And at that point, I knew I neededto take that plunge, even if I wasn't
going to be making any extra money,because then I could increase my output.
And while I do enjoy editingvideos, I really do, it's a
really fun part of the process.
It takes so much time.
So I took the plunge.
Like I said, yt jobs.comis the resource that I use.
(12:06):
You pay a hundred dollars.
And man, did I get justa deluge of applicants?
I think I whittled it down to25 and then I had each of them
submit a sample, one minute video.
I gave them a video.
I was gonna edit myself.
Do what you're gonna do with this.
And they sent me back samples.
I whittled it down to two people thatI then had edit for a while with me.
(12:26):
And now my, my current editor isthe one that we've been working
together now for almost a yearand a half, and he's amazing.
Definitely worth it.
If you're ready to take the plunge and youhave a little bit of extra money I think
an editor is the very first job to hire.
Out to, to outsource?
Yeah, it's yt jobs.coor co or.com is the URL.
(12:46):
And I've used it a few times to hiresome one-off people for thumbnails
or different things of that nature.
It's much more niche down tojust people who are looking to.
Hire people for YouTube centric things.
So if you're going to Upwork orFiverr, which I recommend both of those
of, and use both of those as well.
The YT Jobs website is very specificfor creators, and you can really
(13:08):
hone in I'm on their site right now,and there's people that are, posting
advertisements that, they're videoeditors, they're YouTube strategists,
YouTube script writers, thumbnail artists.
They're people that are sent,specifically for creators.
So it's really neat to hearyou talk about that now.
Having twins as young as you do, beinga wife, having a bunch of other things
to juggle, how do you prevent burnoutand how do you manage your time?
(13:32):
Great question, dusty.
That's a work in progress I haveto be a psycho about scheduling.
I basically, when I wake up in themorning, I wake up a little earlier
than everyone else in the household.
I use that time to do any of my editing.
I need to do anything that needs tobe done to get it over to my editor.
I'm getting it done.
Then then it's just time to,to cook breakfast, hang out
(13:54):
with the kids a little bit.
And then I have childcare.
So I have a nanny that we've had sincethe boys were like four months old,
and that allows me from nine to four.
Monday through Friday to be ableto do everything else I need to do.
So it just depends on what's coming up.
I really like to batch film.
A lot of videos get, some outthe door so I don't have to
really worry about that too much.
(14:15):
It's hard.
It's very hard.
And my husband and Italk about this often.
It's I could work untilthe minute I go to sleep.
There's always something to do, but that'snot conducive to a healthy life or, a
good family life or things like that.
So I really try to turn off.
The YouTube work, anything related tomy job by four or five, and then just
concentrate on my family after that.
(14:37):
But yeah, it's hard, especially withthis job 'cause it's not traditional.
You don't go in and punch aclock like I'm my own boss.
I'm only really having to be I onlyreally have, contracts with just
a few sponsors that I have to havethose videos out at a certain time.
Besides that.
It's just me making my own schedule.
So it can be hard, but I'm working on it.
(14:57):
It is one of the hardestthings to do as a creator.
And I've been doing this now full-timefor going on 10 years, but have been,
on YouTube for almost 15, 16 now.
And I'll say that.
It's something that I stillstruggle with to this day.
I have two daughters a10-year-old and a 6-year-old.
And obviously this job amongst otherresponsibilities outside of my job,
(15:21):
and it's such a hard thing to balance.
And something that I've done recentlyis, and I heard this on a podcast, I
listen to podcasts a lot and when I'mworking out or going for my walks.
And one of the guys on the podcast wastalking about having a shutdown ritual
where at the end of the day, you knowyou have whatever you're using for your
to-do list or your notes app or whatever,and you just offload everything and you
(15:43):
make sure that your brain gets a fullclosure of just Hey, I'm ending the day.
Workday and I'm now transitioning tofamily time or transitioning to whatever.
Because before that, there wouldbe times where my wife and I
are big Atlanta Braves fans.
We love baseball, welove the Atlanta Braves.
And so we'd watch the Braves games andthe kids would be asleep, fairly early.
And then I'd bring the laptop,as we were watching the games.
(16:04):
And I'd work on thumbnails andwork on emails and different
things for the podcast.
And I realized that I wasn'tpresent, and so I had to really
figure out how to balance my time.
And so on the end of that question Ihad for you, Jenny, what is your upload?
Schedule currently ugh, there's a lot.
Four to eight I'm gonnasay more than four.
It's probably about eight videos per monthjust for the main Jenny Minutes channel.
(16:26):
I just started a podcast aswell, and I'm releasing those
videos on the YouTube channel.
In addition to, everywhereelse podcasts are released.
So that's every Thursday.
So that's an initial four to five,and then I have a second channel.
Jenny Minich, et cetera.
That's more vlog style content.
Went back to what Jenny Minichoriginally was because I really
enjoy creating that content.
And that is anywhere between two tofour videos per month over there.
(16:51):
So what does that bring us to?
12 16 videos a monthplus short form content.
How do you incorporate short form content?
That was gonna be my next question.
How have you evolved that?
And what do you think are the benefitsof doing vertical video, like for
you and your channel specifically?
Yeah, so I'm not the biggest fan of shortform content, but you have to do it.
(17:15):
So I've been just, trying I basicallyrelease short form content on Instagram
and TikTok, and then I will releasesome of the videos on YouTube.
I haven't been super happy withthe way that YouTube is delivering.
Long form and short formcontent within one channel.
I did an experiment where I releaseda lot of short form content with
(17:40):
the same amount of long form,and my views actually went down.
And I don't know, I justprioritized the long form.
Short form content for me is mostlyrecipes, so carnivore recipes.
I sometimes do a talking headabout a particular topic can you
do alcohol on a carnivore diet?
Can you do spices on a carnivore diet?
Or things like that, like questionsthat I get a lot from my audience.
(18:02):
That's typically what I'm creatingshort form content around, so I'm
still experimenting with that.
I was really excited when the wholeshorts were monetized on YouTube.
I thought it was a really big deal.
So I've really been optimistic, butI'm just still not super happy with
the way that they're delivering it.
I don't wanna have a ton of subs fromshort form content that are never
gonna watch my long form videos.
(18:23):
Because the long form is whereyou make honestly make more money.
The shorts is just, unless you're gettingmillions and millions of views, it's
not, but you're getting a lot of subs.
I wasn't seeing those substranslate to my long form videos.
Yeah, that's it's been a struggle.
It is a common thread.
I've worked with hundreds of creatorsin my coaching program and one of the
most common threads that I see is acreator that have, has grown a channel
(18:46):
through vertical video or shorts and,they're using the subscribe button,
like a like button and they're justsaying, oh yeah, I like this short
subscribe, but they never go back andwatch anything else from that creator.
Whereas your long forms, you're buildingthat trust, you're building that
authority with the people that you knoware actually consuming your content.
And so it's a different type.
A viewer.
And so it's hard to reversethat once it's gone down a path.
(19:09):
And so I completely agree withthe sentiment that you're saying,
but I do believe that there isa place where, a couple of years
ago I may have said, I'm not a bigfan of YouTube shorts or whatever.
I understand the benefit of it now.
I believe it's a good complimentary.
Piece.
I wish the monetizationoptions were a bit better.
I think they're going to be Ido that they now allow you to do
YouTube shorts, three minutes andbelow as opposed to just 60 seconds.
(19:31):
'cause for someone like me, mymain YouTube channel is is Think
tutorial, which is a tutorial.
Channel and I've got almost400,000 subscribers over there, but
primarily my channel is for peoplewho are searching for something
and they want a specific answer.
And so YouTube shorts really 60 seconds.
You could do a few things with that.
But what I do now is I do thesebig 20, 30 minute, course videos of
(19:51):
how to, use a specific software andthen I'll have three to five YouTube
shorts that compliment that long form.
And I use the related video feature topoint them back to that long form video.
And I found that to be right nowthe strategy that I've settled in.
And so it's really cool to hear you talkabout what you're doing with your channel
and how it's still evolving and you'restill testing and things of that nature.
The next question I have foryou is you talked about having
(20:13):
endless amounts of ideas.
Where you have just a running list.
I know I do as well.
How do you come up with these ideas?
Are you just randomly wheneveryou're out through your day to
day and you're thinking thisand how do you consolidate them.
And how do you package them?
Is it a notes app, is it a spreadsheet?
Give us your whole ideageneration process.
Sure.
Yeah, a lot of the time if I'mjust out and about, I will get a
(20:36):
random idea and I'll just write itdown because otherwise I'll forget.
But sometimes I'll have videos.
That I create a one video and then thatkind of just moves into the next video.
So I have a sardine fasting series.
Started with the very first one andthen from there I was like I wonder
if I could do a 10 day sardine fast.
So I did that.
That was a video, and I always dolike before and after blood work,
(20:59):
DEXA scans and things like that.
Then I try a 14 day.
Then I was like I wonder if Icould do a hundred cans in a month.
I wonder if I did one can a day for twomonths, if that would affect my Omega-3.
So that kind of was.
Perpetuating that.
Now for that, I have a couple morevideos I'll be filming in that same
vein about mercury and arsenic levels.
If they go up, if you eat a bunch ofsardines, just, I take people's comments
(21:22):
on the videos and if there's similarcomments on things, I'll be like I
need to create a video around that.
So that also helps with ideacreation from time to time.
If there's something that's in thenews like sometimes keto or carnivore.
Studies will come out that are justtotal trash, like epidemiological,
horrible not real science studiesand everyone's talking about it.
Then I'll create a video about that.
(21:44):
It's just for me now, it's so easy tocome up with with video ideas and I
just use an an app on my, the note appon my phone, and I just scroll down.
These are all videoideas I haven't done yet.
Yeah, if you're watching the videoversion of the podcast, she just
has her Apple Notes app and she'sjust scrolling endlessly with the
list of ideas that she has there.
This is a really fun questionthat I like to ask creators.
(22:06):
What is something small thatyou've changed recently that's
made a really big difference?
Oh, that's a really good question.
I would say probably being veryregimented with my schedule.
To the point of scheduling each hour.
So I will go in, I'll be like, okay,wake up, cook, feed, kids, take a shower.
(22:30):
And then from nine to 10, I'm going ona walk and I'm scripting this, and this.
From 10 to 11, I'm answeringemails only from 11 to 12.
I'm working on edits formy book a chapter of that.
And that.
Has actually allowed me to increasemy productivity because before there's
just so many different ways my attentioncould be pulled, and now it, I've
(22:51):
been able to really hone in on that.
I've been doing that forthe past few weeks and it's,
I've seen a big difference.
I. That's awesome.
That's awesome.
I appreciate youanswering that on the fly.
Let's talk about monetization then.
Let's talk about how you make moneyand on average, how much you're able
to bring in from the YouTube channel.
So give us a top level of whatthat looks like for you every month
(23:13):
of how you're bringing in incomefrom the channel as a creator.
Sure.
Do you want me to touch onall sources or just AdSense?
Yeah, just touch on all sources.
I like to call 'em monetization buckets.
So just all the different bucketsthat you have and just that
process and on average how muchyou might make in a certain month.
Sure.
Average right now, it just depends.
(23:33):
I would say anywhere betweenfive to $15,000 per month.
With all of the buckets Google Ad Sense,I think anyone that is out there that is
monetized knows that it's very fickle.
It's based on so many different factors.
I think the most I've ever madeon Google Ad Sense is $3,600 and
(23:54):
the least I've ever made After.
The big bump because when I firstgot monetized, I'm making $25
a month or something like that.
After it really, my channelreally started taking off.
The least amount I've made ina month is I don't know, 1500.
That's the bottom for ad sense.
And then I have lots of other,income streams because you
have to diversify your income.
(24:14):
You cannot just depend on Google AdSense.
It's usually the firstthing that people depend on.
But you, once you get monetized, you wannawork on, I think sponsorships are the.
The big boy because that is, consistentmoney that you know is coming.
And if you're working with theright brands that's, it's just every
month you get a certain amount.
So I work with a lot of different brands.
(24:37):
I would say sponsorships are probablythe bulk of my income, and that would
be anywhere between, I don't know.
5,000 to 10,000 per month rightnow, depending on, 'cause sometimes
I have one-off deals with people.
I have consistent sponsors that aresponsoring four to six videos per month.
It just depends.
The next stream income stream.
(25:00):
Can I ask you, can I just pause you there?
Can you just talk briefly aboutyour strategy with sponsorships of.
How you land sponsorship deals and whatyour process is like because there's
creators listening to this right nowwho are ready, their channels are ripe,
and they may not even think, they may besaying to themselves I don't have enough
subscribers, or I don't get enough views.
(25:21):
Where I know as working withcreators as much as I do, that their
creators that are monetizing at avery low view and subscriber rate.
So can you just speakon that process for you?
Sure.
I got my first sponsorship whenI was still on the when it was
still the twin mom lifestyle.
And it was just gifted,a gifted sponsorship.
It wasn't a paid one, butthat was my first one.
(25:44):
And I probably had, I don't know,1400 subscribers at that point.
So I think gifted or just productfree product sponsorships or
you can get those really early.
Really early the paid sponsorshipsthat kind of just came with my
view count subscriber count.
As that got higher, the brands came tome, which I think is, I think most people
(26:07):
will have that experience, but you, Iget flooded with emails from tons of
different, just random, weird brands.
I'm very picky with the brands thatI choose to work with, and it's
typically the brands that I already use.
That I already trust that havea lot of goodwill around them.
And if I don't have experience with abrand, but I'm interested in the product,
(26:29):
I will, I have to try the product first.
So I have them send me a freeproduct and then I test it.
And if it doesn't meet my very stringentset of demands, then I just can't, I can't
recon, I can't recommend it to my audiencebecause, you have a lot of trust that you
build with people and if you break thattrust, that can break your entire brand.
(26:50):
So I'm very careful with that.
So as far as just like brandsponsorships, it's grown.
I think the very first sponsor thatI really worked with on a regular
basis was Element electrolytes.
And now they, they sponsor lots ofvideos on my channel every month.
That one has been my longest sponsor andjust very easy to work with, great brand.
(27:11):
And then the other ones justcome in and I take it from there.
So that's how it works for me.
And then what are the other buckets?
I interrupted you to get a littlemore detail on the sponsorship stuff.
So what other ways do you make money?
Sure.
So the next way would bemy carnivore community.
I have an online carnivore, privatecarnivore community where people pay
a monthly fee every month and thenthey, get access to the community.
(27:34):
I would say that'sprobably, that's smaller.
I. For sure.
I think as it continues to grow,perhaps that can be a bigger deal.
I am not able to focus a lot of myattention on it, but there's probably
like 700 or so people in there.
And then, let's see.
I have merch.
I just started a merch store.
There's not really a lot ofgreat carnivore t-shirts out
(27:57):
there that aren't like political.
Except for the oneyou're wearing right now.
This is mine.
Yeah.
Eat meat and note and I know things.
That's wonderful.
Yeah, this is one of my designs.
So I, I was just like, I wanna havesome cool carnivore shirts to wear.
So we came up with a bunch, I have sixdifferent designs on Jenny Manage Shop,
so that's another another revenue stream.
(28:17):
I'm trying to think of, oh, my book.
So I got a book deal that.
Isn't regular income rightnow because it's not released,
but once that's released, thatwill be another income stream.
I'm trying to think it's, am I forgettingany, it sounds like to me that you have
diversified as what I always tell people,and it's so important that when you make
(28:39):
money that you diversify you, you don'tput all of your eggs into one basket,
and you have certainly do done that.
I forgot one.
Go ahead.
Affiliate marketing.
Yes, that's the big boy.
That one I would say is on parwith AdSense and sponsorships.
So that one I've definitely leaned into.
(29:01):
Yeah, being able to optimizethat is, is important as well.
What do you do when you have a video flop?
So when you produce a vi, we all do this.
We have videos and we expect them tojust blow up and sometimes they just
don't whatever the situation may be.
So how do you deal?
With that type of failure,it happens all the time.
You just get used to it.
I have so many videos that I justthink are amazing and for whatever
(29:25):
reason, they don't take off.
I've, at this point, I just move on.
I really don't try to look atthe views and all that kind of
stuff when it's first released.
I just like to let it go.
And see what happens, and ifI do get a success, then I try
to, make more content like that.
But if I have a failure, I just,I put that in the mental Rolodex.
I'm like, okay, I probably won'tbe focusing on that topic again.
(29:48):
That's the only thing you can really do.
You go through your notes app,we, all those ideas are, and
you start X-ing things off.
We're not doing these.
That's that's wonderful.
Can you talk about your biggest failure?
Speaking of failures as a creator andwhat you learned from it and on the other
side of it now, how you feel about it.
That is such a great question.
I. I don't really, I don't havea big failure because I don't
(30:10):
think failure's a bad thing.
I think the only way to get betteron YouTube or any content creation
is just to create content, get it outthere, and then you see what happens.
Oh, God.
If you go to my adventures in JennyLand Channel and you watch some of
the very first videos that I created,they're fricking terrible, horrible.
(30:32):
But I leave them up because I liketo see how far I've come, I really
can't think of anything that inmy, in this YouTube career that is
oh my God, total failure for me.
I just don't I don't have that experience.
I had a podcast episode one timethat it was episode maybe two
50 in between the 203 hundreds.
(30:53):
And I interviewed this guy with amillion subscribers and I was so
excited to have him on the podcast.
He was one of the biggest creators in hisspace, which was the photography space.
And I released the episode.
He shared it on his newsletter, which had.
Hundreds of thousands of people on it.
The podcast went gangbusters.
I had my sponsor email me andbe like, what have you done?
We're getting all kind of traffic fromyour podcast that we normally, don't do.
(31:15):
And I was so excited.
The end of that week gets here.
He buzzes me, hits me up onsocial or I can't remember how
we were communicating back then.
This was in the 2022 era.
And he goes, Hey, my sponsor wants me.
You to remove the entire episodebecause something that he said
was against one of his sponsors,I had to pull the whole thing.
That episode had gotten, we're talking10, 15, 20 x what any, my pod, these
(31:39):
episodes get anywhere from, 15, 20,30,000 downloads in the first 30 days.
That one was on track to just gogangbusters, and I was so devastated.
I was so disappointedand looking at it now.
It was such a good learningexperience for me because I
learned how to handle adversity inthat, Hey, I found this success.
I was at the top of the mountain,but then when I had to remove
(32:01):
it, I was so discouraged, but.
He came back on the podcast and we did itagain, and the episode did really well.
So it was one of those things to where Ihad to learn to be patient as a creator.
And sometimes we just can't do that.
We're just not patient as humans.
It's the way we consume content now.
We're just in the swiping economy wherethat's, we want something now, and if
it doesn't entertain us or educate usin the first two seconds, we're done.
And so I'm glad to say that I'mhopefully not as that bad right now.
(32:24):
Ginny, where do you see the creatoreconomy and creator space going
in the next three to five years?
I think it's only going up.
It's it.
It's just such an organicway to to view content.
I rather get my reviews of a certainproduct or whatever from another person.
(32:44):
And if I see it enough in other videoscertain sponsorships or things like
that, I am like, okay, something is.
Happening here.
But I think there's a lot of room togrow a lot because people, there's so
many people on their phones, there'sso many people watching content.
So yeah, I think it's, I thinkit's positive for the most part.
Yeah.
And I think with AI and all thetechnology rolling down the pipeline,
(33:06):
it's only becoming more accessible.
And people say, oh, it's gonna,devalidate the people who are doing
it or it's gonna allow them not to do.
Creators are not gonna be able tobe creators 'cause anyone can do it.
That's not true.
You just gotta learn how to use thenew tools and the people who were
able to utilize the new tools, thebest are gonna be the ones that
are successful and they rise to thetop of the, the top of the heap.
So I completely agree with that.
Alright, so we're gonna end this.
(33:28):
And by the way, you are getting to be thefirst one on this podcast to be a part of
this new lightning round that I'm doingat the end of each of these conversations.
So are you ready?
I'm ready.
So the way that we're gonna do this.
Is that you can answer, withas few words as possible.
But these are all fun questions that thatI've come up with and I think this is
gonna be a really fun segment of the show.
Are you ready?
Ready.
(33:48):
Alright, here we go.
Your favorite creator right now.
Oh my gosh,
that's a really hard question.
We watch a lot of sailing Delos.
Sv Delos.
SV Delos.
Okay.
Coffee or energy drinks while editing.
Coffee, but I don't dodec. I don't do caffeine.
(34:08):
Just decaf.
Nice guilty pleasure contentthat you just love to watch.
Oh man.
Severance when it was on and white Lotus.
Yeah, those two are big right now.
I have not watched White Lotus.
I watched a couple of episodes ofSeverance and I think I'm hooked.
I'm not sure that, and the last one is, ifyour channel disappeared tomorrow and you
couldn't do YouTube, what would you do?
(34:29):
Oh gosh.
Take a vacation.
Yes, absolutely.
I would.
Absolutely.
Especially if I had twins.
I have two daughters and ourhouse is is crazy at times.
We have 2D two dogs thatare under two years old.
We got.
Two daughters that are under 10 years old.
All the bus busyness of my job, mywife's teacher, and I'm with you.
I think I would probablytake a vacation as well.
(34:51):
Jenny, you have been an amazing guest.
And again it's Jenny mi M-I-T-I-C-H.
Over on YouTube, I will have everythingthat is related to Jenny's brand
and that we mentioned today in theshow notes for this week's episode.
And Jenny, we appreciate it.
Thank you so much for having me.
That is a wrap on this week's conversationof the YouTube Creator's Hub podcast.
(35:14):
Don't forget to check out everything thatwe had to offer for you as a creator.
If you'd like to work with me one-on-oneon YouTube coaching, if you wanna
launch a podcast, I offer all of thoseservices as well as the creators.
Corner, it's our Discord server creatorcommunity where five bucks gets you in
and it gets you access to the monthlymastermind calls that I host on Zoom.
And don't forget to check outthe Entrepreneur's Minute,
which is my newsletter.
(35:35):
I share all the things that I'mreading, all the tools that I'm using.
It's basically a place whereyou can go, I communicate with
you, tell you what's on my mind.
Once a week, I will not spam yourinbox and I think you're gonna
get a lot of benefit from it.
Hopefully you guys enjoyed this week'sconversation as much as I did subscribe
to the show if you haven't already,whatever your podcast player of choice
(35:55):
is, and I will see you guys next week.
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