June 20, 2025 • 32 mins
In this conversation, Dusty Porter interviews Denise Jordan, a successful YouTube creator who specializes in homemaking content. Denise shares her journey from starting a blog to creating a thriving YouTube channel with nearly 90,000 subscribers. She discusses the importance of community engagement, monetization strategies, and the evolution of her content. Denise emphasizes the significance of understanding analytics, responding to audience questions, and the value of live streaming. She also offers advice for aspiring creators, particularly regarding the importance of building an email list and creating digital products.
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About Denise:
I teach traditional homemaking for today’s homemakers. That includes cooking, cleaning, laundry, and gardening. These are all skills embedded in homemaking and
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
When I got my first YouTube checkfor monetization because actually
(00:04):
Dusty, I started this as just a hobby.
I knew I was gonna be retiring soon.
I wanted to have somethingto do while I was home.
'cause I'm not one to just sit on thesofa and watch soap operas all day.
So I thought I just need something to do.
Hello and welcome to this week's episodeof the YouTube Creators Hub podcast.
Dusty Porter here, the host of the show.
(00:24):
As always, if you're looking tostart, grow, or monetize a YouTube
channel, this is the place for you.
Each Friday, we do a deepdive with a content creator
talking about their journey.
As a creator and on YouTube.
So if that's something that youare looking forward to or would be
interested in, definitely subscribeto the show, wherever and however you
either listen or watch your podcast.
(00:44):
I do offer one-on-one creatorand business coaching.
So if you're looking for someone towalk alongside you on this journey,
you can check my links out down below.
I work with.
Probably five to 10 creatorseach and every week, and I would
love to add you to that list.
Also, we have something calledthe Creators Community Group.
It's a discord server, a mastermind calleach month, an exclusive podcast episode
(01:05):
each and every week, and exclusiveaccess to me in that said group.
So if you're looking for a place torub shoulders with other creators.
It's the place for you, and youget all of this for five bucks.
So it's called ourCreator Community Group.
You can check the link down below.
And then lastly, I do havean email newsletter called
The Entrepreneur's Minute.
If you're looking for a behindthe scenes, a tips and tricks type
(01:26):
email, I'm not gonna spam you.
It's once a week.
On Fridays, I read a little blurbabout what's going on in my business,
maybe talk about how I'm makingmoney, maybe talk about a tool
I'm using, a book I'm reading.
It's just a great little assetfor me to stay connected with
you, my audience, and vice versa.
So with all of that set, let's go aheadand jump into this week's conversation.
(01:46):
Hello everyone, and welcome to thisweek's conversation on the YouTube, a
Creator Hub podcast where I have on awonderful content creator and we do a
deep dive into their journey on YouTubeand just as a creator in general.
Today we are joined by Denise Jordan.
Lemme tell you just a little bitabout Denise before we get started.
So she teaches traditionalhomemaking for today's homemakers.
(02:10):
This includes cooking, cleaning,laundry, and gardening.
These are all skills that areembedded in homemaking and
she spent more than 50 years.
I. Mastering variouscomponents of the task.
Now, her YouTube channel iscalled Homemaking with Denise.
It is a channel that has just over1300 videos on it currently as
(02:31):
recording, and she is right at 90,000subscribers, and so she has really
done a good job of growing her channel.
I'm so impressed with what she has done.
Denise, how are you doing today?
I am doing great and I justwanna thank you so much for
inviting me to be on your podcast.
I'm always humbled when peoplethink enough of me to invite me.
(02:52):
Obviously you've done a bunch ofthings right on the YouTube and
content creation side of things, andso we're gonna just dive into it.
What is I mentioned a bit about homemakingand the things that you create videos on.
Can you just tell my audiencethe origin story of the channel?
Like what made you wanna start aYouTube channel and kind of tell
us that whole story and journey?
(03:13):
It's funny because I started out wantingto do a blog and I just wanted to
talk about makeup and stuff like that.
And I was in a group and I haddone a video about some makeup and
the people said, you know what youneed to do is that video thing.
And I started doing a YouTubechannel called Makeup on Aisle 64.
I had just turned 64 at the time andI thought I was using more makeup now.
(03:35):
'cause it was like time to paint the barn.
And I thought let's just do that.
And I enjoy talking about makeup, butnumber one, it's very expensive because
you have to constantly change what you'vegot, update with the new products, but
also I found it to be very limiting.
So I decided to change my title tothis and that with Denise Jordan
(03:56):
and I talk about a little bit ofthis and a little bit of that.
Joined a bunch of collaborationswith some other creators.
And what I found is that whatreally stuck was homemaking.
That's what peoplewanted to learn from me.
And when I finally heard the message andstarted making content on homemaking,
my channel really started to take off.
(04:16):
So when you decided on that targetaudience and you started to niche down
to just the homemaking, what were thethings that you did with the channel?
It's, other than just creating thecontent about homemaking, you were
mentally, you mentally decided, okay,this is what they're responding to.
This seems to be resonating with them.
(04:36):
And then did you just completelylean into homemaking and all the
different kind of subsets of that?
That's exactly what I did.
I just leaned in the homemaking and oneof the things that I had recently leaned
in for myself was I started using the flylady cleaning method and it really changed
the way I keep house and I thought whileI created videos, sharing that journey.
(04:59):
A lot of the young homemakerswere asking questions about that.
And so I started just answeringquestions that people would ask.
So I would answer specificquestions and I would talk about
products related to homemaking.
And then I started gettingmore and more questions about
homemaking and how do I keep house?
I'm overwhelmed.
How do I do this?
And my house is a messand I clean all the time.
(05:20):
And I started respondingto those viewers and.
That's how I really began to grow.
And I realized that today's homemakers,the young homemakers today, they didn't
necessarily get that grounding that Imight have gotten when I was a young
a young person before I left home.
And they don't teach homeeconomics in school anymore.
(05:42):
So some of that stuff we got inhigh school, so I realized that.
These are lessons.
Either they didn't learn or theyweren't interested in learning at
the time, but now the students arepresenting themselves and I'm like,
okay, let's, let me just help them out.
What was the turning point for you,Denise, when you may have thought to
(06:04):
yourself, this might be more than.
Just a hobby or this might can turn intosomething that I can make money from.
Do you remember the shift or themindset shift when you thought to
yourself, oh man, this thing could besomething that's more than just a hobby.
When I got my first YouTubecheck from monetization.
Because actually Dusty, Istarted this as just a hobby.
(06:28):
I knew I was gonna be retiring soon.
I wanted to have somethingto do while I was home.
'cause I'm not one to just sit on thesofa and watch soap operas all day.
So I thought I just need something to do.
And when I taught at the university,I mentored young women and young men.
Nursing.
So my daughter says, mom, youquit teaching at the university.
(06:49):
Now you're just teaching on YouTube,which basically is what I'm doing.
I'm still mentoring young people,but just in a different way.
But when I got that firstcheck, I was like, oh.
I can make some money at this.
And it's not that I was lookingfor monetization to actually
make money and live off of that.
'cause I don't, I'm comfortable withmy, income that I have, but I thought,
(07:14):
oh, I wouldn't mind having a newcamera, or, oh, I wouldn't mind having,
I would love to have a new kitchen.
So I thought.
I can use this extra money for thingslike that, extra money for vacations
and different things like that.
So I was like, so then I reallyleaned into, okay, what do I need
to do differently to be able tokeep this monetization going?
(07:37):
I. Do you think your mindset of nothaving to rely on the income has helped
you remain loose and confident andnot worry so much about performance
as far as numbers and metrics go?
I think it did, but here's the otherthing though, dusty, it also, kept
(07:57):
me from really leaning into whatthat monetization could really be.
Because sometimes, like I wouldsee other people that I met along
the way that were really killingit from a monetary standpoint.
And I think gosh, she's doingthis and she's doing that.
Why am I not?
And then I realized, my friend,they really leaned into it.
(08:18):
They really focused on it.
And I still dabbled just alittle bit here and there, but
when I decided to stop dabbling.
I had to make that mind shift tostop dabbling and if you really
wanna make this into a business, andthat was the mind shift right there.
I decided this is not ahobby, this is now a business.
When you gotta claim it onyour taxes, it's a business.
(08:40):
I love that.
Yeah, no, there, there's twoperspectives there, right?
Of maybe it helps you stay looseand not worrying about, you're
dependent on the income, but alsoif you're waffling in the middle.
You're not really putting yourfeet all the way in, you're
just testing the waters.
You're really missing out on the fullpotential, not only monetarily, but just
with growth of the channel in general.
We'll talk more about the ways youmake money here in a few minutes.
(09:03):
I do want to take a pause for a minute andjust ask you about YouTube growth because
your channel is consistently growing.
You're on the precipice of reachinga hundred thousand subscribers.
Congratulations on that.
You're gonna get your plaque very soon.
Can you just talk to my audience?
There's tens of thousands of peoplewho listen every week, creators all
different, forms of the spectrumof where they are in their journey.
(09:25):
What are some growth methods and somethings that you saw really help you
take your channel to the next level?
One of the things that I saw that wasreally helpful to me was I began to
look at my analytics and that was notsomething I wanted to do early on.
And my sister, who also works as myadmin, would always say from time
(09:46):
to time when I was getting ready toput up a new video, she would say,
have you looked at your analytics?
I said, oh, you know what?
I wanna do a video on best and such.
Have you looked at your analytics?
And usually the answer was no.
So when I really started lookingat my analytics and seeing what
resonated with my audience, then I'mlike, okay, this is what's working.
I need to do more of that.
(10:06):
The other thing that I really dialedinto was looking at the comments
and answering their questions.
And so when I first got started,so for those of you that are out
there, I want you to hear this point.
When I first got started and they'dask a question, I would just answer
the question, and then I'd seeanother question and I would just.
Answer the question.
(10:28):
Then all of a sudden it waslike, this question is a video.
Every time I answer a question,this is a video that I can produce
because I'm producing content formy community, and if one person
has this question, at least severalother people have the same question.
That's how I got started withmy in the laundry lab segment.
(10:50):
I have a lot of young men, particularlycollege educated young men or
college, enrolled in college just outof college, or young men that just
started their first apartment andthey have to learn how to do laundry.
All of a sudden, I. And I got so manyquestions, not that girls didn't either,
but I could really see the young menasking these different questions.
(11:13):
And so I would just start outanswering those questions for them.
And like I said, one of them would DMme on Facebook Messenger and I must
have answered, I know I can't tellyou how many questions I answered
for that guy, and then I thought,instead of just typing out the answer.
Create a video, and soI started doing that.
(11:34):
So I think the biggest thing is leaninginto what your audience is asking.
So my demographics is all over the placebecause I'm doing the YouTube shorts and
most of my laundry labs are shorts, butI'm doing those YouTube shorts for that
young population that they want it quick.
They just want the answer to how to do it.
So I do that, and then I also have mylonger form laundry videos as well.
(11:59):
And I will say that some of thevideos hit and some of them don't.
But I don't worry about that with thoseshorts because I figure I'm responding
to my community, I'm being of service.
I love that.
And so you do both of the formats?
Yes.
You do vertical video as wellas longs and what have you found
(12:20):
strategy wise to help or to be themost effective for the channel as
far as are you doing one short a day?
Are you doing three to five a week?
What cadence have you foundto be effective for your
audience and on your channel?
As I'm on my way to 100 k, I try to dotwo shorts a week, and the two shorts a
(12:40):
week may or may not be a laundry short.
They could be related to whatevertopic it is that I'm doing a
long form video on that week.
Or it could be a short in relation toa question that has been asked, and I'm
using the shorts more as a way of growingmy numbers so I can get to that 100 K
because from a monetization standpoint,you don't make much money doing shorts.
(13:02):
Not unless you're one ofthose people that you know.
Have really a huge number, butI use the shores to grow my
numbers, but also to be of service.
Yeah.
You use those more as help matesto the longer form video of just
supplementing what you're doingon the other side of things.
(13:22):
Okay.
Interesting.
I appreciate you answering that question.
How do you.
Approach packaging with your thumbnailsand your titles and your descriptions.
What are your kind of, whatare your methods there and how
have those evolved over time?
That is something that I stillstruggle with is titles and
thumbnails and even descriptions.
(13:43):
When we first got started on YouTube,description boxes and the SEOs
and answering comments and having,all that stuff has changed now.
So it's evolved over time.
So today when I look at titles,I look at the five stages of
awareness, like solution aware,problem aware, those kinds of things.
(14:03):
And I will admit, sometimes Iwill use like ai, chat GPT to
help me look at the titles.
And I will say, I'm looking to createa title for a video that I've done.
For example, on my lastvideo that I did on a $10.
Grocery budget challenge, and I said, I'mlooking to create a title for this video.
This is what it's about.
But I really wanna lean intothe five stages of awareness.
(14:26):
And so then it'll give me maybefive to seven different titles
and each of the various stages.
And then I'll decide, okay, thisone really hits to where I'm going
to, no, I don't like any of these.
Let's look at something else.
I wanna make sure thatI include this or that.
And that's been helpful.
And then when I putthe title up, I've got.
A vid IQ in there, and I believethe free Vid IQ will do this.
(14:49):
I can look to see what's thenumerical value that I get.
Is it like 80%?
90%? Is it 96%?
And I try to choose a title that fallsin there that's between 90% and higher.
What I'm choosing the title sothat it speaks to my audience
in the way that I want it.
That I wanted to to speak to.
Yeah.
For those people who don't know the Vidiq it's it gives it a grade, so it gives
(15:12):
you, four or five alternate title options.
And then it gives you say if it's a97, that's what they believe to be
a really good title for said video.
And so if you have that plugininstall, you can do that.
And so that's a, that's whatshe's referring to there.
Now is there any portion of theYouTube, you mentioned your sister
helps you with the admin side of things.
Do you do it all yourself?
I. Or have you outsourced some ofthe process, I do it all myself.
(15:36):
My sister will help me with if I needa new banner or something like that.
She's good with those graphics,but she helps me with my apron,
diva site, that kind of thing.
But other than that, I'm a one woman shop.
I do all my editing I do all the shooting.
So if I'm doing a cooking video,I'm dragging that camera around
from one point to another to getdifferent angles and things like that.
(15:57):
So I do it all myself.
Yeah.
That's awesome.
I love to hear that there's been timesin my journey where I've thought about
outsourcing parts of my process, butthen when I do I can't find someone
who's gonna do it the way I want it done.
There's probably a good balance there.
I don't think I strikethat balance just yet.
So let's talk about community building.
You mentioned answering.
The comment sections that come in,people reaching out to you outside of
(16:20):
YouTube on Facebook and things like that.
What methods have you instilled in yourkind of YouTube channel and the brand
that you're building, not just evenwith YouTube, but around a community
building, and how important is that?
For what you think for thesuccess of your channel?
It's huge.
Community building is huge and I'ma very warm and nurturing person.
(16:42):
My background's in communityhealth nursing, so community
is very important to me.
But also it helps with thelike knowing and trust factor.
So when I, put up a video, thenI'll put a comment about that
video over on my community tabpage, and I'll put a post there.
Maybe sometimes I'll just post a questionover there on my community tab page, but.
(17:09):
Answering questions helps to buildcommunity because they see that
you're willing to respond to them.
But also, one of the other thingsthat I did is I do a weekly, a
biweekly show called Homemakingwith purpose on my channel.
And so when you do a show like thator any live stream for that matter.
They see the real you.
(17:29):
They see what you're doing.
They see how you're talking.
They ask a question, you respond.
It lets them know that you knowwhat, yeah, this lady does know
what she's talking about 'causeshe can speak off the cuff.
That kind of thing.
That also, so have you found the communityas far as the live streams go, what
have you found to be the benefit there?
Other, the community buildingis so obvious and beneficial.
(17:51):
What would you consider to beone of the other or many other
benefits of the livestream?
The livestream also allows meto see what are the thoughts
that my community is having?
What are some of their questions?
I can ask them a question in real time.
They can answer in the chat andtell me what they're thinking about.
(18:12):
The other thing is that, let's say I,I had a video that really generated
a lot of comment, a lot of questions.
I had over 400,000 views.
And I can't think how manycomments on that video, and
it was about SNAP benefits.
So I got lots of comments about that.
And so then when I did my weeklybiweekly show, after that, there were
(18:34):
people that were wanting to watch theshow to also ask more questions about
that topic, and I could also respond tothem and I could really get a sense of.
Their heart, what they're feeling,what are their struggles, and they
could also get a sense of how Iam, how I feel, that kind of thing.
How do you set up your stream?
(18:55):
Technically as far as a lot of people cometo me and they say, oh, I don't want to
go through all the mess of setting up alive stream and there's too much involved.
What would you say to that?
What is your setup like asfar as how simple is it?
How complex is it?
It hard to figure out.
Live streaming is probably easierthan doing video because you just sit
down and you just start talking ordoing whatever it is you wanna do.
(19:18):
So as far as how I set it up,if I'm doing my biweekly show
and I'm not in the kitchen, I'llbe sitting here in my office.
I just turn on my computer andI. We'll use the camera that
comes here on the top of my iMac.
I do have a Logitech sittingup there, but I rarely use it.
I like using the one on myiMac and I just turn it on.
(19:38):
I do use, streamy yard.
So I will use that software and I justlike the features that I can use with it.
Now.
I don't use every feature that it has.
I'm, it's just pretty, I'm prettybasic when it comes to that.
Now I do plan the script.
I know what I'm gonna talk aboutwhen I. I will put a notification
(19:58):
up on YouTube to let people know.
Shows tonight at 7 45.
I may put it out a coupleof days ahead of time.
I might put it out acouple hours ahead of time.
I put a post on my community tab to remindeverybody that is, that we're gonna go
live at this time, and then I go for it.
One of the things that I don'tdo and I don't believe in doing
is to get on and say, oh, hi.
(20:18):
How's everybody whatcha doing today?
You know what?
I just wanted?
No.
I feel like you have to have a purposefor every show, even if it's a show where
you really just wanna catch up, sharewhat's been going on with your life.
You need to have a run of show andorder that you plan to proceed.
And when you first get started, theremay not be many people jumping on.
(20:40):
So you're not gonna say we'regonna wait for people to jump on.
No, you value that one or second thatthose one or two people that jumped on
right from the beginning and you getstarted and maybe you plan a list of
questions that you can have to talk about.
In case people don't jump on, youjust have to go for it, and you just
have to talk and ask as if you havea hundred people out there, maybe
(21:02):
one or two could be zero, but youhave to act as if there's a hundred.
So you're planning the live streamsas if they're gonna be watched many
times after the stream is over, right?
You're titling them.
You're preparing a scriptand some talking points.
Explain, I understand why you do it,but explain why you've done that way.
(21:22):
It just helps me stay focused.
'cause one of the things that I findsometimes now that I've gotten a little
older is I can get a little scatteredand I can just get real chatty.
The next thing we're chattingabout this topic and it's not
interesting to the rest of the people.
So planning a script helps me to stay on.
On track.
Now, that script could just be bulletpoints of things that I wanna talk about.
(21:45):
And so typically I'll have thetopic we're gonna talk about.
I'll plan to have my intro, like I'llhave a hook that I have prepared at,
meaning I'll have a an opening statementas to what I'm gonna talk about so
people know they're in the right place.
And then we jump rightinto whatever the type is.
Is gonna be, so for example, I'm planningif I'm planning a live stream and
(22:07):
we're gonna talk about SNAP benefits,I'm gonna start right out, you know
what SNAP benefits are changing and ifyou find yourself, blah, blah, blah,
blah, blah, I'm just getting started.
And then after we.
Introduce the topic.
I've given them one or two points.
Then I'll say, now, you know what,let me just stop and and introduce
myself just in case you don't know me.
And then I'll go and see who's onthe chat and I'll greet a few people,
(22:29):
see what comments they're makingand then I get right back into it.
'cause what I don't want people to jumpoff 'cause I'm doing all this greeting
and they're like, look, I didn't jumpon for her to say hello to 50 people.
You.
I love that you mentioned early on in theconversation about that first check from
the YouTube partner program, so you'reobviously making money from your content.
(22:51):
Can you talk about the differentmonetization buckets, the different
ways you are making money?
I'm not asking you to give me exactlyhow much you're making, but can you
just tell us on average what youmight make on an average month with
all of those things combined afteryou mention those different things?
First of all, one of the thingsthat I do is the monetization
program, which is based upon peoplewatching the views, how long they
(23:13):
watch the video, and then ads run.
So there's one way.
The other monetization that I did waslike you've seen in the background,
I've got aprons hanging on the door.
I started selling aprons because Iwear aprons when I'm in the kitchen.
And people would ask mewhere do you get your aprons?
And I would say, oh,you could buy some here.
You could buy some there.
Then I thought why don't I have someaprons that they can purchase from me?
(23:36):
So that's another streamof revenue that I have.
The other thing that I do is I have anAmazon store and if there's something
that I'm using consistently andpeople ask questions about it I will
put those in my Amazon store and thepeople can go there and they could.
Purchase those things.
The other thing is the YouTubeshopping program, which I'm
(23:58):
really leaning into now.
I hadn't very much before, but I realizeif I'm doing a video on, say, making
Strawberry Jam and I'm using my canner.
So many people ask where'dyou get that canner?
And so now I can link that water bathcanner that I'm using in the video.
I can even timestamp it and thenI can put a little, note in there
(24:19):
so where they can purchase it.
So I'm starting to make a little moneyoff of the YouTube shopping where people
are actually purchasing things that I am.
Using because you'd be surprised howmany people like what is she doing?
What is that?
And where can I get that?
Because I did the same thing myself.
I'll be watching something and I'll belooking like, what is that on her counter?
(24:40):
And then I might go and try to findsomething that I can use in my kitchen.
So that's another way that I make money.
I haven't done as much withaffiliate links as some people have.
I'm beginning to think more about that.
'cause I'd really ratherdo a brand sponsorship.
Then do an affiliate link.
But some brands don't wanna do what theycall pay for play, that kind of thing.
(25:04):
And I'm fine with, okay, fine.
I don't have to do that.
I think that's about it.
Yeah.
And with all of those methods of makingmoney I'm not asking you to give me
exact to the penny, but like on averagefrom all of those kind of avenues, what
are you able to bring in as a creator?
I can probably bring in anywherefrom 1500 to $3,000, depending
(25:28):
upon what's going on that month.
How many views I'm getting, howmany aprons I'm selling, how
much I'm, getting off of Amazon.
And that is one of the thingsthat I didn't think about at
first either, because I would onlythink about YouTube monetization.
But what I realize now is that itall comes, it all, it's all a piece.
(25:48):
And that as a creator, I need tothink about what are all the forms of
monetization that we can lean into that.
That's great.
I, ILI think that you'reexactly right with that.
Did not putting all of youreggs in one basket and it took
me a few years to realize that.
Can you just tell me briefly, becauseI've used the YouTube shopping
program slightly, probably nowherenear as in depth as you have.
(26:11):
What.
What platforms are available?
Is it just Amazon?
Is it Walmart?
What exactly, like when you're uploadingyour video and you get approved for
the YouTube shopping, it's all itbasically is like affiliate, right?
Because the way that it works, canyou just expound upon that a bit more?
The thing about the YouTube shoppingprogram, for example with the
(26:33):
canner that I mentioned earlier.
So let's say I'm doing the video and I'mcanning and you see me using the canner,
then I can click a link that I can add.
I can tag that product in the video.
And so now when you're looking atthe video, you've got like a line
of products that are below the videothat people can see and they can click
(26:54):
on it to see where they can buy it.
So some products you can get atWalmart, some you can get at Target,
some you can get at Lowe's, forexample, I have a dishwasher that
I got as an affiliate from Lowe's.
So then I can tag that and it'swhen I'm showing myself using the
dishwasher and I'm talking about howto load dishes into a dishwasher.
(27:15):
That dishwasher is like right belowthere and they can click on it.
But so Lowe's, Walmart tractor Supply,almost any store that is available
is in the YouTube shopping program.
Amazon, though, I don't believe is becauseI don't see the Amazon links pop up.
It's not, I think the way thatit works is these stores have
(27:37):
a relationship with YouTube.
And the partnership is, Hey,we'll give you so much percentage.
It is basically the affiliatemethod, but you're eliminating the
middleman that you, YouTube doesall of that negotiating for you.
You don't have to sign up forany other programs other than
YouTube shopping and kind of getapproved with the metrics there.
So really appreciate you beingwilling to share that with me.
Now you mentioned.
(27:58):
You never ask a lady her age, butyou did mention when you started,
you were around 61 years oldnow how old are you currently?
I'm 73 years old.
Okay.
Was that time?
I would not have told that, but youknow what, I know I'm leaning into it.
Yep.
And I believe you should, and thereason why I bring this up, the average
guest I have on this show, as you wouldprobably guess, now, I have had folks.
(28:22):
On the show, actually much older thanyou, I believe I had a 90-year-old
gentleman on a few years back.
Most of the people I bring on this showare in their twenties or maybe even their
teens or thirties, whatever that may be.
That's probably where the averageskews for the for creators.
What would you say about peoplelistening to this of all ages,
(28:44):
not just in their seventies, butwhat have you learned about Hey.
It's so encouraging to hear youspeak so intelligently about.
These things that can beoverly technical at times.
But you seem that you've really doneyour due diligence and your research
and you're in your seventies and Ifeel like that's just so encouraging.
(29:04):
Can you speak on that for a minute andwhat are your thoughts about all that?
I know there a lot of people thinkthat older adults can't use some
of the tech that's out there.
But I had to learn some of the techwhen I was still teaching at the
university, when video was firstbecoming popular and we started
wanting to use it in the classroom.
We had what we, what was called StudioM, which I guess is studio media, and
(29:27):
that was where the university had.
People available to teach you howto use various pieces of software.
And we used Adobe Premier.
That's what the university purchased,so that's what you had to use, period.
Adobe Premier.
So that's the software that I used.
That's what I learned, how it'sthe only one I know how to work.
And granted there's a steep learning curveto it, but that's what I had to learn.
(29:47):
So I do that and I encourage anyonewho is out there that if I can learn
some of this tech, you can too.
And it's just a matter of, keeping at it.
It's just trying to see what you coulddo, getting the support you need to
learn those new skill sets because ifyou don't learn the new skill sets,
then you're just gonna get left behind.
(30:08):
I'm so happy for you andyour channel is just booming.
I. You are not only capturing yourcommunity, but you're doing well in
search and you can tell you're trying newthings and you're doing a live stream.
And in closing today as we finishthis interview, what piece of
closing advice would you give tothe creators listening to this?
What would maybe be one thingthat you wished you would've
(30:30):
known when you started?
I wish I had known the importanceof an email list, even though
people talked about it.
I heard them.
I listened to them sayit, but I didn't hear it.
The other thing that I would certainlyencourage them to think about is
having a digital product, a productof their own to sell, to share.
(30:53):
Again, I listened as peoplesaid it, I. I didn't hear it.
Now I've heard that message.
And so I'm working at creatingsome of those things of my own.
So I would say don't wait until you'vebeen on YouTube five, six, or seven years
to do that right from the very beginning.
Think about what products ofyour own can you create that
(31:15):
you can offer to your unique.
Viewers.
Wow, that is really good.
Denise, thank you so much.
Again, you can find Deniseover on her YouTube channel.
It is homemaking with Denise.
It is a wonderful channel, andyou have a lot of great things
going for you over there.
So Denise, thank you so much forbeing a guest on the podcast this
(31:38):
week, and we'll talk to you next time.
All right, thank you.
That is it for this week's episode ofthe YouTube of Creator Hub Podcast.
Thank you so much for listeningall the way till the end.
Don't forget, you can go aheadand leave us a review wherever
you listen or watch your podcast.
That really does help the showout and then just subscribe.
It's absolutely free, and you'll benotified every Friday when we go live.
(31:58):
With a new episode, and thenreally quickly, don't forget, I do
offer one-on-one creator coaching.
If that's something you'relooking, to get into, maybe take
your channel to the next level.
We can do a one-off call, oryou can schedule monthly calls.
It really depends on the time andcommitment you want to put into it.
Also, don't forget to check outour Creators community group.
It's, again, just $5to get into that group.
(32:18):
It's a great place to get to know othercreators, maybe collaborate, and just
ask overall questions to people whoare doing the same thing you're doing.
Each and every week, and you cansubscribe to our email newsletter,
the Entrepreneur's Minute with thoselinks in the show notes as well.
And until next time, keep hitting upload.
When I got my first YouTube checkfor monetization because actually
(00:04):
Dusty, I started this as just a hobby.
I knew I was gonna be retiring soon.
I wanted to have somethingto do while I was home.
'cause I'm not one to just sit on thesofa and watch soap operas all day.
So I thought I just need something to do.
Hello and welcome to this week's episodeof the YouTube Creators Hub podcast.
Dusty Porter here, the host of the show.
(00:24):
As always, if you're looking tostart, grow, or monetize a YouTube
channel, this is the place for you.
Each Friday, we do a deepdive with a content creator
talking about their journey.
As a creator and on YouTube.
So if that's something that youare looking forward to or would be
interested in, definitely subscribeto the show, wherever and however you
either listen or watch your podcast.
(00:44):
I do offer one-on-one creatorand business coaching.
So if you're looking for someone towalk alongside you on this journey,
you can check my links out down below.
I work with.
Probably five to 10 creatorseach and every week, and I would
love to add you to that list.
Also, we have something calledthe Creators Community Group.
It's a discord server, a mastermind calleach month, an exclusive podcast episode
(01:05):
each and every week, and exclusiveaccess to me in that said group.
So if you're looking for a place torub shoulders with other creators.
It's the place for you, and youget all of this for five bucks.
So it's called ourCreator Community Group.
You can check the link down below.
And then lastly, I do havean email newsletter called
The Entrepreneur's Minute.
If you're looking for a behindthe scenes, a tips and tricks type
(01:26):
email, I'm not gonna spam you.
It's once a week.
On Fridays, I read a little blurbabout what's going on in my business,
maybe talk about how I'm makingmoney, maybe talk about a tool
I'm using, a book I'm reading.
It's just a great little assetfor me to stay connected with
you, my audience, and vice versa.
So with all of that set, let's go aheadand jump into this week's conversation.
(01:46):
Hello everyone, and welcome to thisweek's conversation on the YouTube, a
Creator Hub podcast where I have on awonderful content creator and we do a
deep dive into their journey on YouTubeand just as a creator in general.
Today we are joined by Denise Jordan.
Lemme tell you just a little bitabout Denise before we get started.
So she teaches traditionalhomemaking for today's homemakers.
(02:10):
This includes cooking, cleaning,laundry, and gardening.
These are all skills that areembedded in homemaking and
she spent more than 50 years.
I. Mastering variouscomponents of the task.
Now, her YouTube channel iscalled Homemaking with Denise.
It is a channel that has just over1300 videos on it currently as
(02:31):
recording, and she is right at 90,000subscribers, and so she has really
done a good job of growing her channel.
I'm so impressed with what she has done.
Denise, how are you doing today?
I am doing great and I justwanna thank you so much for
inviting me to be on your podcast.
I'm always humbled when peoplethink enough of me to invite me.
(02:52):
Obviously you've done a bunch ofthings right on the YouTube and
content creation side of things, andso we're gonna just dive into it.
What is I mentioned a bit about homemakingand the things that you create videos on.
Can you just tell my audiencethe origin story of the channel?
Like what made you wanna start aYouTube channel and kind of tell
us that whole story and journey?
(03:13):
It's funny because I started out wantingto do a blog and I just wanted to
talk about makeup and stuff like that.
And I was in a group and I haddone a video about some makeup and
the people said, you know what youneed to do is that video thing.
And I started doing a YouTubechannel called Makeup on Aisle 64.
I had just turned 64 at the time andI thought I was using more makeup now.
(03:35):
'cause it was like time to paint the barn.
And I thought let's just do that.
And I enjoy talking about makeup, butnumber one, it's very expensive because
you have to constantly change what you'vegot, update with the new products, but
also I found it to be very limiting.
So I decided to change my title tothis and that with Denise Jordan
(03:56):
and I talk about a little bit ofthis and a little bit of that.
Joined a bunch of collaborationswith some other creators.
And what I found is that whatreally stuck was homemaking.
That's what peoplewanted to learn from me.
And when I finally heard the message andstarted making content on homemaking,
my channel really started to take off.
(04:16):
So when you decided on that targetaudience and you started to niche down
to just the homemaking, what were thethings that you did with the channel?
It's, other than just creating thecontent about homemaking, you were
mentally, you mentally decided, okay,this is what they're responding to.
This seems to be resonating with them.
(04:36):
And then did you just completelylean into homemaking and all the
different kind of subsets of that?
That's exactly what I did.
I just leaned in the homemaking and oneof the things that I had recently leaned
in for myself was I started using the flylady cleaning method and it really changed
the way I keep house and I thought whileI created videos, sharing that journey.
(04:59):
A lot of the young homemakerswere asking questions about that.
And so I started just answeringquestions that people would ask.
So I would answer specificquestions and I would talk about
products related to homemaking.
And then I started gettingmore and more questions about
homemaking and how do I keep house?
I'm overwhelmed.
How do I do this?
And my house is a messand I clean all the time.
(05:20):
And I started respondingto those viewers and.
That's how I really began to grow.
And I realized that today's homemakers,the young homemakers today, they didn't
necessarily get that grounding that Imight have gotten when I was a young
a young person before I left home.
And they don't teach homeeconomics in school anymore.
(05:42):
So some of that stuff we got inhigh school, so I realized that.
These are lessons.
Either they didn't learn or theyweren't interested in learning at
the time, but now the students arepresenting themselves and I'm like,
okay, let's, let me just help them out.
What was the turning point for you,Denise, when you may have thought to
(06:04):
yourself, this might be more than.
Just a hobby or this might can turn intosomething that I can make money from.
Do you remember the shift or themindset shift when you thought to
yourself, oh man, this thing could besomething that's more than just a hobby.
When I got my first YouTubecheck from monetization.
Because actually Dusty, Istarted this as just a hobby.
(06:28):
I knew I was gonna be retiring soon.
I wanted to have somethingto do while I was home.
'cause I'm not one to just sit on thesofa and watch soap operas all day.
So I thought I just need something to do.
And when I taught at the university,I mentored young women and young men.
Nursing.
So my daughter says, mom, youquit teaching at the university.
(06:49):
Now you're just teaching on YouTube,which basically is what I'm doing.
I'm still mentoring young people,but just in a different way.
But when I got that firstcheck, I was like, oh.
I can make some money at this.
And it's not that I was lookingfor monetization to actually
make money and live off of that.
'cause I don't, I'm comfortable withmy, income that I have, but I thought,
(07:14):
oh, I wouldn't mind having a newcamera, or, oh, I wouldn't mind having,
I would love to have a new kitchen.
So I thought.
I can use this extra money for thingslike that, extra money for vacations
and different things like that.
So I was like, so then I reallyleaned into, okay, what do I need
to do differently to be able tokeep this monetization going?
(07:37):
I. Do you think your mindset of nothaving to rely on the income has helped
you remain loose and confident andnot worry so much about performance
as far as numbers and metrics go?
I think it did, but here's the otherthing though, dusty, it also, kept
(07:57):
me from really leaning into whatthat monetization could really be.
Because sometimes, like I wouldsee other people that I met along
the way that were really killingit from a monetary standpoint.
And I think gosh, she's doingthis and she's doing that.
Why am I not?
And then I realized, my friend,they really leaned into it.
(08:18):
They really focused on it.
And I still dabbled just alittle bit here and there, but
when I decided to stop dabbling.
I had to make that mind shift tostop dabbling and if you really
wanna make this into a business, andthat was the mind shift right there.
I decided this is not ahobby, this is now a business.
When you gotta claim it onyour taxes, it's a business.
(08:40):
I love that.
Yeah, no, there, there's twoperspectives there, right?
Of maybe it helps you stay looseand not worrying about, you're
dependent on the income, but alsoif you're waffling in the middle.
You're not really putting yourfeet all the way in, you're
just testing the waters.
You're really missing out on the fullpotential, not only monetarily, but just
with growth of the channel in general.
We'll talk more about the ways youmake money here in a few minutes.
(09:03):
I do want to take a pause for a minute andjust ask you about YouTube growth because
your channel is consistently growing.
You're on the precipice of reachinga hundred thousand subscribers.
Congratulations on that.
You're gonna get your plaque very soon.
Can you just talk to my audience?
There's tens of thousands of peoplewho listen every week, creators all
different, forms of the spectrumof where they are in their journey.
(09:25):
What are some growth methods and somethings that you saw really help you
take your channel to the next level?
One of the things that I saw that wasreally helpful to me was I began to
look at my analytics and that was notsomething I wanted to do early on.
And my sister, who also works as myadmin, would always say from time
(09:46):
to time when I was getting ready toput up a new video, she would say,
have you looked at your analytics?
I said, oh, you know what?
I wanna do a video on best and such.
Have you looked at your analytics?
And usually the answer was no.
So when I really started lookingat my analytics and seeing what
resonated with my audience, then I'mlike, okay, this is what's working.
I need to do more of that.
(10:06):
The other thing that I really dialedinto was looking at the comments
and answering their questions.
And so when I first got started,so for those of you that are out
there, I want you to hear this point.
When I first got started and they'dask a question, I would just answer
the question, and then I'd seeanother question and I would just.
Answer the question.
(10:28):
Then all of a sudden it waslike, this question is a video.
Every time I answer a question,this is a video that I can produce
because I'm producing content formy community, and if one person
has this question, at least severalother people have the same question.
That's how I got started withmy in the laundry lab segment.
(10:50):
I have a lot of young men, particularlycollege educated young men or
college, enrolled in college just outof college, or young men that just
started their first apartment andthey have to learn how to do laundry.
All of a sudden, I. And I got so manyquestions, not that girls didn't either,
but I could really see the young menasking these different questions.
(11:13):
And so I would just start outanswering those questions for them.
And like I said, one of them would DMme on Facebook Messenger and I must
have answered, I know I can't tellyou how many questions I answered
for that guy, and then I thought,instead of just typing out the answer.
Create a video, and soI started doing that.
(11:34):
So I think the biggest thing is leaninginto what your audience is asking.
So my demographics is all over the placebecause I'm doing the YouTube shorts and
most of my laundry labs are shorts, butI'm doing those YouTube shorts for that
young population that they want it quick.
They just want the answer to how to do it.
So I do that, and then I also have mylonger form laundry videos as well.
(11:59):
And I will say that some of thevideos hit and some of them don't.
But I don't worry about that with thoseshorts because I figure I'm responding
to my community, I'm being of service.
I love that.
And so you do both of the formats?
Yes.
You do vertical video as wellas longs and what have you found
(12:20):
strategy wise to help or to be themost effective for the channel as
far as are you doing one short a day?
Are you doing three to five a week?
What cadence have you foundto be effective for your
audience and on your channel?
As I'm on my way to 100 k, I try to dotwo shorts a week, and the two shorts a
(12:40):
week may or may not be a laundry short.
They could be related to whatevertopic it is that I'm doing a
long form video on that week.
Or it could be a short in relation toa question that has been asked, and I'm
using the shorts more as a way of growingmy numbers so I can get to that 100 K
because from a monetization standpoint,you don't make much money doing shorts.
(13:02):
Not unless you're one ofthose people that you know.
Have really a huge number, butI use the shores to grow my
numbers, but also to be of service.
Yeah.
You use those more as help matesto the longer form video of just
supplementing what you're doingon the other side of things.
(13:22):
Okay.
Interesting.
I appreciate you answering that question.
How do you.
Approach packaging with your thumbnailsand your titles and your descriptions.
What are your kind of, whatare your methods there and how
have those evolved over time?
That is something that I stillstruggle with is titles and
thumbnails and even descriptions.
(13:43):
When we first got started on YouTube,description boxes and the SEOs
and answering comments and having,all that stuff has changed now.
So it's evolved over time.
So today when I look at titles,I look at the five stages of
awareness, like solution aware,problem aware, those kinds of things.
(14:03):
And I will admit, sometimes Iwill use like ai, chat GPT to
help me look at the titles.
And I will say, I'm looking to createa title for a video that I've done.
For example, on my lastvideo that I did on a $10.
Grocery budget challenge, and I said, I'mlooking to create a title for this video.
This is what it's about.
But I really wanna lean intothe five stages of awareness.
(14:26):
And so then it'll give me maybefive to seven different titles
and each of the various stages.
And then I'll decide, okay, thisone really hits to where I'm going
to, no, I don't like any of these.
Let's look at something else.
I wanna make sure thatI include this or that.
And that's been helpful.
And then when I putthe title up, I've got.
A vid IQ in there, and I believethe free Vid IQ will do this.
(14:49):
I can look to see what's thenumerical value that I get.
Is it like 80%?
90%? Is it 96%?
And I try to choose a title that fallsin there that's between 90% and higher.
What I'm choosing the title sothat it speaks to my audience
in the way that I want it.
That I wanted to to speak to.
Yeah.
For those people who don't know the Vidiq it's it gives it a grade, so it gives
(15:12):
you, four or five alternate title options.
And then it gives you say if it's a97, that's what they believe to be
a really good title for said video.
And so if you have that plugininstall, you can do that.
And so that's a, that's whatshe's referring to there.
Now is there any portion of theYouTube, you mentioned your sister
helps you with the admin side of things.
Do you do it all yourself?
I. Or have you outsourced some ofthe process, I do it all myself.
(15:36):
My sister will help me with if I needa new banner or something like that.
She's good with those graphics,but she helps me with my apron,
diva site, that kind of thing.
But other than that, I'm a one woman shop.
I do all my editing I do all the shooting.
So if I'm doing a cooking video,I'm dragging that camera around
from one point to another to getdifferent angles and things like that.
(15:57):
So I do it all myself.
Yeah.
That's awesome.
I love to hear that there's been timesin my journey where I've thought about
outsourcing parts of my process, butthen when I do I can't find someone
who's gonna do it the way I want it done.
There's probably a good balance there.
I don't think I strikethat balance just yet.
So let's talk about community building.
You mentioned answering.
The comment sections that come in,people reaching out to you outside of
(16:20):
YouTube on Facebook and things like that.
What methods have you instilled in yourkind of YouTube channel and the brand
that you're building, not just evenwith YouTube, but around a community
building, and how important is that?
For what you think for thesuccess of your channel?
It's huge.
Community building is huge and I'ma very warm and nurturing person.
(16:42):
My background's in communityhealth nursing, so community
is very important to me.
But also it helps with thelike knowing and trust factor.
So when I, put up a video, thenI'll put a comment about that
video over on my community tabpage, and I'll put a post there.
Maybe sometimes I'll just post a questionover there on my community tab page, but.
(17:09):
Answering questions helps to buildcommunity because they see that
you're willing to respond to them.
But also, one of the other thingsthat I did is I do a weekly, a
biweekly show called Homemakingwith purpose on my channel.
And so when you do a show like thator any live stream for that matter.
They see the real you.
(17:29):
They see what you're doing.
They see how you're talking.
They ask a question, you respond.
It lets them know that you knowwhat, yeah, this lady does know
what she's talking about 'causeshe can speak off the cuff.
That kind of thing.
That also, so have you found the communityas far as the live streams go, what
have you found to be the benefit there?
Other, the community buildingis so obvious and beneficial.
(17:51):
What would you consider to beone of the other or many other
benefits of the livestream?
The livestream also allows meto see what are the thoughts
that my community is having?
What are some of their questions?
I can ask them a question in real time.
They can answer in the chat andtell me what they're thinking about.
(18:12):
The other thing is that, let's say I,I had a video that really generated
a lot of comment, a lot of questions.
I had over 400,000 views.
And I can't think how manycomments on that video, and
it was about SNAP benefits.
So I got lots of comments about that.
And so then when I did my weeklybiweekly show, after that, there were
(18:34):
people that were wanting to watch theshow to also ask more questions about
that topic, and I could also respond tothem and I could really get a sense of.
Their heart, what they're feeling,what are their struggles, and they
could also get a sense of how Iam, how I feel, that kind of thing.
How do you set up your stream?
(18:55):
Technically as far as a lot of people cometo me and they say, oh, I don't want to
go through all the mess of setting up alive stream and there's too much involved.
What would you say to that?
What is your setup like asfar as how simple is it?
How complex is it?
It hard to figure out.
Live streaming is probably easierthan doing video because you just sit
down and you just start talking ordoing whatever it is you wanna do.
(19:18):
So as far as how I set it up,if I'm doing my biweekly show
and I'm not in the kitchen, I'llbe sitting here in my office.
I just turn on my computer andI. We'll use the camera that
comes here on the top of my iMac.
I do have a Logitech sittingup there, but I rarely use it.
I like using the one on myiMac and I just turn it on.
(19:38):
I do use, streamy yard.
So I will use that software and I justlike the features that I can use with it.
Now.
I don't use every feature that it has.
I'm, it's just pretty, I'm prettybasic when it comes to that.
Now I do plan the script.
I know what I'm gonna talk aboutwhen I. I will put a notification
(19:58):
up on YouTube to let people know.
Shows tonight at 7 45.
I may put it out a coupleof days ahead of time.
I might put it out acouple hours ahead of time.
I put a post on my community tab to remindeverybody that is, that we're gonna go
live at this time, and then I go for it.
One of the things that I don'tdo and I don't believe in doing
is to get on and say, oh, hi.
(20:18):
How's everybody whatcha doing today?
You know what?
I just wanted?
No.
I feel like you have to have a purposefor every show, even if it's a show where
you really just wanna catch up, sharewhat's been going on with your life.
You need to have a run of show andorder that you plan to proceed.
And when you first get started, theremay not be many people jumping on.
(20:40):
So you're not gonna say we'regonna wait for people to jump on.
No, you value that one or second thatthose one or two people that jumped on
right from the beginning and you getstarted and maybe you plan a list of
questions that you can have to talk about.
In case people don't jump on, youjust have to go for it, and you just
have to talk and ask as if you havea hundred people out there, maybe
(21:02):
one or two could be zero, but youhave to act as if there's a hundred.
So you're planning the live streamsas if they're gonna be watched many
times after the stream is over, right?
You're titling them.
You're preparing a scriptand some talking points.
Explain, I understand why you do it,but explain why you've done that way.
(21:22):
It just helps me stay focused.
'cause one of the things that I findsometimes now that I've gotten a little
older is I can get a little scatteredand I can just get real chatty.
The next thing we're chattingabout this topic and it's not
interesting to the rest of the people.
So planning a script helps me to stay on.
On track.
Now, that script could just be bulletpoints of things that I wanna talk about.
(21:45):
And so typically I'll have thetopic we're gonna talk about.
I'll plan to have my intro, like I'llhave a hook that I have prepared at,
meaning I'll have a an opening statementas to what I'm gonna talk about so
people know they're in the right place.
And then we jump rightinto whatever the type is.
Is gonna be, so for example, I'm planningif I'm planning a live stream and
(22:07):
we're gonna talk about SNAP benefits,I'm gonna start right out, you know
what SNAP benefits are changing and ifyou find yourself, blah, blah, blah,
blah, blah, I'm just getting started.
And then after we.
Introduce the topic.
I've given them one or two points.
Then I'll say, now, you know what,let me just stop and and introduce
myself just in case you don't know me.
And then I'll go and see who's onthe chat and I'll greet a few people,
(22:29):
see what comments they're makingand then I get right back into it.
'cause what I don't want people to jumpoff 'cause I'm doing all this greeting
and they're like, look, I didn't jumpon for her to say hello to 50 people.
You.
I love that you mentioned early on in theconversation about that first check from
the YouTube partner program, so you'reobviously making money from your content.
(22:51):
Can you talk about the differentmonetization buckets, the different
ways you are making money?
I'm not asking you to give me exactlyhow much you're making, but can you
just tell us on average what youmight make on an average month with
all of those things combined afteryou mention those different things?
First of all, one of the thingsthat I do is the monetization
program, which is based upon peoplewatching the views, how long they
(23:13):
watch the video, and then ads run.
So there's one way.
The other monetization that I did waslike you've seen in the background,
I've got aprons hanging on the door.
I started selling aprons because Iwear aprons when I'm in the kitchen.
And people would ask mewhere do you get your aprons?
And I would say, oh,you could buy some here.
You could buy some there.
Then I thought why don't I have someaprons that they can purchase from me?
(23:36):
So that's another streamof revenue that I have.
The other thing that I do is I have anAmazon store and if there's something
that I'm using consistently andpeople ask questions about it I will
put those in my Amazon store and thepeople can go there and they could.
Purchase those things.
The other thing is the YouTubeshopping program, which I'm
(23:58):
really leaning into now.
I hadn't very much before, but I realizeif I'm doing a video on, say, making
Strawberry Jam and I'm using my canner.
So many people ask where'dyou get that canner?
And so now I can link that water bathcanner that I'm using in the video.
I can even timestamp it and thenI can put a little, note in there
(24:19):
so where they can purchase it.
So I'm starting to make a little moneyoff of the YouTube shopping where people
are actually purchasing things that I am.
Using because you'd be surprised howmany people like what is she doing?
What is that?
And where can I get that?
Because I did the same thing myself.
I'll be watching something and I'll belooking like, what is that on her counter?
(24:40):
And then I might go and try to findsomething that I can use in my kitchen.
So that's another way that I make money.
I haven't done as much withaffiliate links as some people have.
I'm beginning to think more about that.
'cause I'd really ratherdo a brand sponsorship.
Then do an affiliate link.
But some brands don't wanna do what theycall pay for play, that kind of thing.
(25:04):
And I'm fine with, okay, fine.
I don't have to do that.
I think that's about it.
Yeah.
And with all of those methods of makingmoney I'm not asking you to give me
exact to the penny, but like on averagefrom all of those kind of avenues, what
are you able to bring in as a creator?
I can probably bring in anywherefrom 1500 to $3,000, depending
(25:28):
upon what's going on that month.
How many views I'm getting, howmany aprons I'm selling, how
much I'm, getting off of Amazon.
And that is one of the thingsthat I didn't think about at
first either, because I would onlythink about YouTube monetization.
But what I realize now is that itall comes, it all, it's all a piece.
(25:48):
And that as a creator, I need tothink about what are all the forms of
monetization that we can lean into that.
That's great.
I, ILI think that you'reexactly right with that.
Did not putting all of youreggs in one basket and it took
me a few years to realize that.
Can you just tell me briefly, becauseI've used the YouTube shopping
program slightly, probably nowherenear as in depth as you have.
(26:11):
What.
What platforms are available?
Is it just Amazon?
Is it Walmart?
What exactly, like when you're uploadingyour video and you get approved for
the YouTube shopping, it's all itbasically is like affiliate, right?
Because the way that it works, canyou just expound upon that a bit more?
The thing about the YouTube shoppingprogram, for example with the
(26:33):
canner that I mentioned earlier.
So let's say I'm doing the video and I'mcanning and you see me using the canner,
then I can click a link that I can add.
I can tag that product in the video.
And so now when you're looking atthe video, you've got like a line
of products that are below the videothat people can see and they can click
(26:54):
on it to see where they can buy it.
So some products you can get atWalmart, some you can get at Target,
some you can get at Lowe's, forexample, I have a dishwasher that
I got as an affiliate from Lowe's.
So then I can tag that and it'swhen I'm showing myself using the
dishwasher and I'm talking about howto load dishes into a dishwasher.
(27:15):
That dishwasher is like right belowthere and they can click on it.
But so Lowe's, Walmart tractor Supply,almost any store that is available
is in the YouTube shopping program.
Amazon, though, I don't believe is becauseI don't see the Amazon links pop up.
It's not, I think the way thatit works is these stores have
(27:37):
a relationship with YouTube.
And the partnership is, Hey,we'll give you so much percentage.
It is basically the affiliatemethod, but you're eliminating the
middleman that you, YouTube doesall of that negotiating for you.
You don't have to sign up forany other programs other than
YouTube shopping and kind of getapproved with the metrics there.
So really appreciate you beingwilling to share that with me.
Now you mentioned.
(27:58):
You never ask a lady her age, butyou did mention when you started,
you were around 61 years oldnow how old are you currently?
I'm 73 years old.
Okay.
Was that time?
I would not have told that, but youknow what, I know I'm leaning into it.
Yep.
And I believe you should, and thereason why I bring this up, the average
guest I have on this show, as you wouldprobably guess, now, I have had folks.
(28:22):
On the show, actually much older thanyou, I believe I had a 90-year-old
gentleman on a few years back.
Most of the people I bring on this showare in their twenties or maybe even their
teens or thirties, whatever that may be.
That's probably where the averageskews for the for creators.
What would you say about peoplelistening to this of all ages,
(28:44):
not just in their seventies, butwhat have you learned about Hey.
It's so encouraging to hear youspeak so intelligently about.
These things that can beoverly technical at times.
But you seem that you've really doneyour due diligence and your research
and you're in your seventies and Ifeel like that's just so encouraging.
(29:04):
Can you speak on that for a minute andwhat are your thoughts about all that?
I know there a lot of people thinkthat older adults can't use some
of the tech that's out there.
But I had to learn some of the techwhen I was still teaching at the
university, when video was firstbecoming popular and we started
wanting to use it in the classroom.
We had what we, what was called StudioM, which I guess is studio media, and
(29:27):
that was where the university had.
People available to teach you howto use various pieces of software.
And we used Adobe Premier.
That's what the university purchased,so that's what you had to use, period.
Adobe Premier.
So that's the software that I used.
That's what I learned, how it'sthe only one I know how to work.
And granted there's a steep learning curveto it, but that's what I had to learn.
(29:47):
So I do that and I encourage anyonewho is out there that if I can learn
some of this tech, you can too.
And it's just a matter of, keeping at it.
It's just trying to see what you coulddo, getting the support you need to
learn those new skill sets because ifyou don't learn the new skill sets,
then you're just gonna get left behind.
(30:08):
I'm so happy for you andyour channel is just booming.
I. You are not only capturing yourcommunity, but you're doing well in
search and you can tell you're trying newthings and you're doing a live stream.
And in closing today as we finishthis interview, what piece of
closing advice would you give tothe creators listening to this?
What would maybe be one thingthat you wished you would've
(30:30):
known when you started?
I wish I had known the importanceof an email list, even though
people talked about it.
I heard them.
I listened to them sayit, but I didn't hear it.
The other thing that I would certainlyencourage them to think about is
having a digital product, a productof their own to sell, to share.
(30:53):
Again, I listened as peoplesaid it, I. I didn't hear it.
Now I've heard that message.
And so I'm working at creatingsome of those things of my own.
So I would say don't wait until you'vebeen on YouTube five, six, or seven years
to do that right from the very beginning.
Think about what products ofyour own can you create that
(31:15):
you can offer to your unique.
Viewers.
Wow, that is really good.
Denise, thank you so much.
Again, you can find Deniseover on her YouTube channel.
It is homemaking with Denise.
It is a wonderful channel, andyou have a lot of great things
going for you over there.
So Denise, thank you so much forbeing a guest on the podcast this
(31:38):
week, and we'll talk to you next time.
All right, thank you.
That is it for this week's episode ofthe YouTube of Creator Hub Podcast.
Thank you so much for listeningall the way till the end.
Don't forget, you can go aheadand leave us a review wherever
you listen or watch your podcast.
That really does help the showout and then just subscribe.
It's absolutely free, and you'll benotified every Friday when we go live.
(31:58):
With a new episode, and thenreally quickly, don't forget, I do
offer one-on-one creator coaching.
If that's something you'relooking, to get into, maybe take
your channel to the next level.
We can do a one-off call, oryou can schedule monthly calls.
It really depends on the time andcommitment you want to put into it.
Also, don't forget to check outour Creators community group.
It's, again, just $5to get into that group.
(32:18):
It's a great place to get to know othercreators, maybe collaborate, and just
ask overall questions to people whoare doing the same thing you're doing.
Each and every week, and you cansubscribe to our email newsletter,
the Entrepreneur's Minute with thoselinks in the show notes as well.
And until next time, keep hitting upload.
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