I Make $40K-$50K Each Month On YouTube With 85% Profit Margin | Molly Keyser - YouTube Creators Hub

Episode Transcript
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(00:00):
So for me, I. Just like I run my business,like if I was to create a sales page or

(00:06):
an offer or something in my business,I would go out and I would find all the
people doing similar things, see whichthings are working and which things are
not, and I would model those things.
I wouldn't copy them,but I would model them.
I would go, okay, this membership sellsbecause they're offering this component.
So I'm gonna make sure in mymembership that I offer this component.
So I do the same thing on YouTube.

(00:26):
Hello, and welcome to this week's episodeof the YouTube Creators Hub podcast.
My name's Dusty Porter,the host of the show.
We're brought to you todayby the fine folks over at our
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It's a mastermind group that you can haveaccess to for just five bucks a month.
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You get access to that.
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(00:49):
well as we do a monthly mastermind call.
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check that out down below.
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(01:12):
YouTube coaching and consulting.
All of that is in the shownotes of this episode.
And then if you're an entrepreneuror online business owner.
And you'd like to just see what it'slike to run a business like I do.
I have a newsletter calledThe Entrepreneur's Minute.
I'm not gonna spam your emailinbox once a week on Friday.
Little bit of a motivation.
Talk about tools.
I'm using books I'm readingthings I'm experiencing, failures

(01:35):
that I've had in my business.
So if that's interesting to you, alittle bit of a peek behind the curtain.
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Alright, so with all that said, let'sjump into this week's conversation.

(01:58):
Hello and welcome to thisweek's conversation on the
YouTube Creators Hub podcast.
I am super excited today tobe joined by Molly Kaiser.
Ollie is an online educator who grewher YouTube channel from 10 to 70,000
subscribers on YouTube in the last year.
Ollie is generating get this40 to $50,000 per month.

(02:21):
That's just mind boggling with85% profit margins while only
working 20 hours per week.
Sign me up for that from her digitalproducts and has helped her students
worldwide build profitable, freedomdriven creator businesses as well.
So she's not just doing it herself, she'salso teaching other people how to do it.
Molly, how are you doing today?
Good.
I'm so excited.

(02:41):
Like I said, longtime listenerof the show, so super excited
to be on the other side of it.
Molly told me off air right before wehit record, that she's actually been
listening to this podcast, I believe,since you were, what, like 1700
subscribers or something like that?
1700 subscriber, which wasjust a couple years ago.
Yeah, and it's just so inspiringto hear everyone's stories.
I love it.
It's a full circle moment.

(03:02):
I love hearing people who say they'velistened to the show from the beginning
and especially someone like you whohave been, who's been so successful.
Alright, so let's jump into it.
The YouTube channel, which youcan find under Molly's name, is
just Molly Keer, K-E-Y-S-E-R.
If you want to follow along, yousay on your YouTube channel, you say
helping you sell digital products.
With YouTube, you've been featuredEntrepreneur magazine, Inc. E entrepreneur

(03:25):
on Fire, which is another big podcast.
So let's just talk about justthe origin story of the channel.
How did it come to be?
Yeah, so I'll do the speed datingversion, but my very first business
was a photography studio, and Igrew that and other photographers
started asking me how I did it.
So I started educatingthrough digital products.

(03:46):
I did that for a number ofyears, grew that very large.
But after 16 years of beingin the photo industry, I was
ready to do something different.
I knew that I just reallyloved digital products.
So when I started this businessthough, I was like, okay, for every
good business needs lead gen, right?
And my last business, I grew it withblogging and Pinterest, but with this
business, I tried to do blogging andPinterest, and it just, at least for

(04:08):
my niche, was not, it just wasn't the,it wasn't giving me the results that
it used to give me back in the day.
And so I decided to start a YouTubechannel, which I've, it took me years
of just thinking about doing a YouTubechannel, which I think is common.
And now I look back and I'm like, it'sjust it's so silly to be so afraid.
I. To be on camera.
To be honest, I really haven't gottenvery much negative feedback at all.

(04:31):
I thought people, being on camera,putting yourself out there, you'd
get, just people being mean online.
And I actually find YouTube to belike one of the nicest, most accepting
open-minded social medias out there.
So that's how I got into it was, okay, howam I gonna reach people to help them, make
money with digital products like I have.
And so I tested a bunch of differentsocial medias over six months.

(04:54):
I tested Instagram, TikTok.
Not Facebook.
What are the other big ones?
Oh, and blogging andPinterest, and then YouTube.
And YouTube produced an over 10times better result as far as views,
and then moving people to becomeemail subscribers and also sales.
So after I did thattest, I was like, okay.
YouTube is clearly the thingthat's working now, so I

(05:15):
decided to go all in on it.
What was the moment or the turning pointwhen you might have said to yourself,
okay, this might can be more than just ahobby, or this is actually the real deal.
I think I can do somethingwith this serious.
Yeah.
So yeah, like I said, I tried, allthose different social medias and
or I guess for me it's hard, it'sharder question for me because I've

(05:37):
never had my business as a hobby.
It's just always been day one,like this is my full-time business.
I will say that both my parents, one ofthem still is, and the other one used
to be a business owner, and then mygrandparents were also business owners.
So I will say I do come from.
A family of business owners, and Ihave that, I got that privilege to
grow up seeing oh, this is possible.

(05:58):
So I, I don't have that story ofgoing really from a hobby to a
business, but I grew up seeingmy parents have that freedom to
not have to go to a nine to five.
And I just knew that I never wanted that.
And so I knew I wanted that business.
And then, like I said, I tested allthose social medias and I just knew
YouTube was the one to go all in on.
So pretty much from theday I decided to just.

(06:19):
I did that six monthtest and then it worked.
So I just, from there, I justwas all in on, on YouTube.
I think that's sometimes easier is justbasically not giving yourself much of
a safety blanket of just going all in.
And, I did that when I got laid offfrom my job over 10 years ago and I'm so
thankful that I did it was, it forced me.

(06:40):
To take it serious and to dothings and to run it as a business
even before it was officially anactual LLC or any of those things.
So I think your route is probably,if you're considering doing
YouTube beyond just a hobby, isactually probably the way to do it.
Let's transition to just likegrowth and strategy stuff.
Can you remember what your biggestbreakthrough video was early on or

(07:03):
as you were growing your channel, andwhy do you think that video worked?
I. Yeah, I love, thisis a fantastic question.
I vividly remember.
So in the beginning, I just didn'treally know what I was doing.
I didn't have any traction in thebeginning of your channel is the
hardest part because once you get avideo working, you're like, okay, I
can do something similar to that againand expect, it'll probably do well.

(07:24):
But in the beginning, I quite literallywas just trying a bunch of random videos.
I remember I made videos like,my, my desk setup, which.
My channel had no subscribers, so it'slike nobody probably cares about my desk
setup, my favorite books, I read all thesetypes of things and none of them worked.
And I remember the first.
Video I made that kind of took off.
It was five digital products that blank.

(07:46):
So I don't remember the exact firsttitle, but it was something like Five
Digital Products you can Use to MakeMoney Online or something like that.
And that video did well.
And so I ended up making over 25 or30 different variations of that same
title because it did really well.
And so I was like, I'm just gonnakeep doing it, not the exact same,
but I changed it little by little.
And that was, I still remember thatmoment vi vividly oh, I finally

(08:10):
found like a type of content that'sgonna continue to work on my channel.
I. Yeah, here recently, a lot of folkshave been calling that like content
buckets or I'm not sure exactly whooriginated that, so I don't want to
give anyone's particular person credit.
I know I've been tinkering around withthe tool one in 10, which basically
tells you, one of a 10 video in aspecific niche and how you can make

(08:33):
that applicable to what you are doingand what you're creating content on.
Let's talk about packaging.
So how do you approach thumbnailsand titles and what have you found
to consistently work for you?
Yeah, so for me, I just I run mybusiness, like if I was to create a
sales page or an offer or something inmy business, I would go out and I would

(08:55):
find all the people doing similar things.
See which things are workingand which things are not, and
I would model those things.
I wouldn't copy them,but I would model them.
I would go, okay, this membership sellsbecause they're offering this component.
So I'm gonna make sure in mymembership that I offer this component.
So I do the same thing on YouTube.
So what I do is I havea list of all of my.

(09:15):
Competitors and not even, I shouldn'tsay competitors because really it's, if
I teach digital products, I'll have alist of other people who teach that, but
I also go broader and I look at, justmake money online channels in general.
So I'll also look at, like drop shipping,like just those kinds of things.
And I'll really look at, okay, inthe last year or so, like which

(09:36):
videos did the absolute best.
I will model those videos.
Again, not copy, but model.
I'll notice things like, oh, inall of these videos that are taking
off, they are citing, how muchmoney they're making in a month.
For me, for my niche, that's a particularthing that helps your videos do better.
Your niche will be different.
You have to look at your niche andstudy it and see what are similarities

(09:59):
in titles or things that you know,you notice in videos that do well.
So I do that to come up with my titles.
As far as like thumbnails, what I do is Ihave this YouTube script template, which
I did actually mention in the links.
I can give people a free one ifyou want to later or we can put

(10:19):
it in the show notes or something.
But basically in my YouTube scripttemplate, what I'll do is I'll copy
and paste like the beginning of thetitle and put it into YouTube and I'll
find other similar videos that havedone well and I will grab a number
of thumbnails and screenshot them.
And then what I'll do is.
I'll change the text on the thumbnail.

(10:40):
And obviously we use like my brandingcolors and it's a photo of me,
so again, we're not like copyingit, we're just modeling the idea.
And then I give it tomy thumbnail designer.
So he takes the photo of me, whichI just take with my cell phone.
And professional photographer of 16 years.
I still use a cell phone for mythumbnail photos, but yeah, he'll
take the photo of me and then dosome kind of a background on it.
And then the text that I say I want inthe thumbnail and he'll just design it.

(11:02):
And then I have a channelmanager that reviews.
The designs you're talking about,those people that you're working
with now, you're obviously makingenough money where you can, pay them
an amount to where you can hire ahigh quality person, whether it be a
thumbnail editor or a channel manager.
At what point along the journey,if you were recommending to people
listening to this, would you start.

(11:25):
Outsourcing and delegating.
When you have some funds, let'ssay I'm making, $3,000 a month
from YouTube ad revenue, would yourecommend hiring someone at a $500 a
month retainer to do certain thingsthat maybe you're not that good at?
How would you go about doing that?
Yeah, I remember when I first startedYouTube, I decided I was gonna listen

(11:46):
to every single interview with Mr.
Beast that existed, nerd Alert.
So I listened to every single one, andI remember something stuck out to me.
He said that he uses his YouTube AdSenserevenue to cover the cost of his team.
I don't know that's probably stillnot accurate today, but this was
an old interview, and so for me,I've never thought of the AdSense

(12:07):
revenue for me personally, as profit.
I think of it as I want it tocover the cost of my YouTube team
because obviously you might bedifferent, but for me, my business
makes money from digital products.
So that's the way that I look at it.
So when I first started, I rememberI edited my first maybe two to five
videos myself just using the freeeditor that comes on a MacBook.

(12:30):
I don't even remember what it, iMovie.
iMovie?
Yeah, because I don't knowanything about editing and I
don't like editing, so I did that.
And then just a couple videosand I was like, I hate this.
And it takes so much time.
If you're someone who loves it.
Lean into what you like to do, right?
But for me personally,like I just don't enjoy it.
So really early on, I hired avideo editing agency, and at

(12:51):
the time they were $700 a month.
I looked recently, they'relike 1500 a month now.
So things have really gone up.
Which is interesting, but, so eventhough I wasn't making 700 with
AdSense at the time, I decidedI'm gonna use my own money.
The business is money 'cause I was makingmoney from digital products already to
pay for this just because I knew thatit was worth my to get my time back, for

(13:13):
me to be able to spend on other things.
And then once the AdSense revenue keptgrowing, that's when I got rid of the
agency and I decided to hire one person.
Like in-house they call it,this was a contractor position.
So I started with one editorand then I got a second editor
and then now someone on my team,she manages the channel, so she.

(13:36):
We haven't had to hire any editors ina long time, but she does the hiring,
she does the managing in Asana,which is our project management.
She assigns to them, like whenthey need to have the videos edited
by all the details they need.
And then she also reviews all the videos,which is life changing for me 'cause I
don't know about you guys, but I actuallydon't like watching my videos back.
Like I don't wanna listen to myself talk.

(13:57):
So I actually made SOPs, which standsfor Standard Operating Procedure.
It's like a fancy word for a checklist.
I made a checklist of.
The type of editing we want.
Like these are the colors to use.
This is the B-roll to use.
This is the that.
And then I also made another SOPfor the channel manager to say make
sure it's a bunch of check boxes.
Make sure the spelling is correct.

(14:18):
Make sure they use this B-roll, makesure you know this and the other.
And now I don't even haveto watch my videos back.
I maybe watch back one a month,just like quality control and.
It's just life changing.
I just, I love it.
Do you mind, you might could share withme maybe a screenshot of what that or one
of your SOPs look like, because I thinkthat the listeners would love to take a

(14:40):
look at, those checklist like right now,like screen share it here right now?
No.
Just after the conversation, I canlink maybe to a picture of it or
something that they could look at.
Would that be somethingthat you'd be okay with?
Yeah, I can absolutely do that.
And I also have, like I said, myYouTube script template that I'm happy
to give you guys for free as well.
We'll put those links in the shownotes if you're listening that's
something that I think a lot oflisteners would love to take a look at.

(15:02):
Let's talk about monetization in business.
I think that, obviously, one of thethings that stood out to me when you
answered that question just a minute agowas you were looking at kind of one of
10 videos and what made people stand out.
I think of the Entrepreneur onFire Podcast, John Lee Dumas.
One of the things that he did earlyon as a podcaster was he was sharing.
What he would call income reports.

(15:23):
And it was back when he was, notmaking as much money, but back
then it was a ton of money and nowhe's making way more than that.
But I think what intrigued meabout your story is that you're
right at 70 to 80,000 subscribersas recording this conversation.
You're making 40 to 50.
Thousand dollars from yourbusiness, from the YouTube
channel selling digital products.

(15:45):
So there's no I'm having to shipand package and this and that.
Like you're, you can automate a lot of it.
A lot of it is profit.
You know that the profitmargin is crazy Good.
So let's talk about this, themonetization methods and buckets
that you use for your business.
Can you just break those down for thelisteners and tell me exactly how those,
came to be and then I'll dive in deeper.

(16:05):
Absolutely.
I think something that might surpriseyou guys is I'm a firm believer that more
digital products does not mean more money.
I'm a firm believer of just havingone, maybe two main digital products
and just continuing to sell thosedigital products over and over again.
And like Dusty mentioned, they'renot physical, so I don't have to

(16:28):
deal with shipping, I don't haveto deal with tariffs, I don't have
to deal with any of that stuff.
So it is really great.
And with most digital products, likeyou only have to create it one time.
You can of course update it as needed,and then you can then sell it an
unlimited amount of times, which is.
Why YouTube is so useful?
'cause you can get in frontof a large number of people.
So my monetization like bucketsor whatever you wanna call it.

(16:50):
I have my main digitalproduct, which is a membership.
It's called Freedom Creator Club.
And at the time we're recording this,obviously it might change in the
future, but in case you're interestedin price, it's 59 a month, 3 48 a
year, 5 99 for unlimited, which justmeans you pay once and yeah, it comes
with a whole program and a schoolcommunity and all that kind of stuff.
And then we do have other digitalproducts that are called like upsells,

(17:13):
order bumps, things like that.
But they're all part of the samecheckup page for the same product.
Yeah, you'd be surprised to know,and I'd have to look, but I'm
pretty sure it's about 90% ofmy revenue comes just from that.
Like it's by far themajority of the revenue.
And then I also, I makemoney from AdSense.
In January.
We did like over 6,000, February,January, February, March, February, March,

(17:37):
we did 4,700, somewhere around that.
I never thought as a new YouTuber.
I didn't even pay attention to AdSense.
'cause I was just like maybeI'll make a hundred dollars.
I thought it was gonna be more likethe TikTok creator program or like the
Instagram creator program where they payyou like a penny, and so when I hit 6,000
in a month from AdSense, I was like.
I just had no idea that you were ableto make that kind of money with that.

(17:59):
So yeah, the digital product membership,the AdSense, and then we just
started getting good at brand deals.
In the last three months, we onlymade $1,200 from brand deals, but
I actually changed over, I. I hiredsomeone who's like a salesperson to find
us brand deals and next month in Maywe have just under $10,000 in bills.
So I'm so proud of that 'cause we'veworked really hard to get that going.

(18:22):
And then we have affiliate income as well.
So in my YouTube description, I promotejust three products that I use and love.
I never promote, like affiliate linksof things that I don't actually use.
So I personally use this softwarecalled system.io to run my entire
business, like checkout pages, salespages, email marketing, all that stuff.
And then I have used one of 10,which I love, and now I actually

(18:44):
started using Spotter Studio.
I'm obsessed with it.
It does the same thing of,they're both really good.
And then the other one is school,'cause I use that for my membership.
But yeah, so just to dial it allin here, we got the membership
digital product, the AdSense, thebrand deals, and the affiliates.
And if you'll notice most of them.
The digital product, I have toupdate from time to time, to

(19:05):
make sure that it's relevant.
But everything else is pretty passive.
I use that word, obviouslypassive doesn't mean no work.
You have to do work upfront andthen you can get recurring money,
but it's all pretty much runningon its own for the most part.
Yeah.
The more I get older, and I used tolisten and still do listen occasionally
to the Smart Passive Income podcast fromPat Flynn, the more I realized that.

(19:26):
There really isn't much.
That's passive income.
Yes, for a season you may have passiveincome from work that you put in or
the seeds that you've planted, butas far as passive income, people
have this imagination that they'rejust going to do this thing and it's
automatically going to spit money atthem for the remainder of their lives.
That's just not a reality.
Now, there's might be the outlier, butfor 99% of people there is work involved

(19:48):
and you have to actually have somesweat equity into what you're doing.
You mentioned your membershipand your school group.
I have a premium group.
Mine's obviously not near aslucrative as yours as, I don't
charge very much for an entry fee.
It was a mistake that I madeearly on, but I'm thankful for.
You can always for it, you can alwaysraise it, you can always raise it.
I'm actually thankful for the mistake thatI make 'cause it's allowed me to really
learn about it and I can share with myaudience kind of my learnings from it.

(20:12):
But with that being thecase, what are you providing?
Like what have you found tobe, how can you charge, 60
bucks a month for something?
What value are you providing and whatadvice can you give my audience who are
wanting to start a membership group?
Yeah, absolutely.
So first I'm gonna share what I'llinclude, but then I wanna talk to
you guys about how you don't haveto do it the same way that I do it.

(20:32):
It's your business and you can bereally creative with your membership.
I think that's the greatpart of membership.
So for me, the.
Thing that's worth the most in mymembership, in my opinion, is the program.
So it's called Freedom Creator Club,and we help you create consistent
income by growing on YouTube and thenselling your own digital product.
And so I have, a full YouTube program.

(20:56):
I also have, I show you how to doeverything every step of the way.
So like how to grow on YouTube, howto move your YouTube viewers to email
subscribers, how to grow and manage your.
Send emails, how to create yourdigital product, sell your digital
product, and then use your emailsubscribers and say, Hey, go check out
my digital product here, to make sales.
So we teach every singlething step by step.

(21:18):
So that's the biggest piece of it.
The next piece is the communityis actually really good.
We have 90% engagement andwe have over 500 members.
So it's it's a crazy engaged communityand we've worked, I've definitely put in
like myself and my team have put in a lotof work to make sure that it is that way.
Communities, in my opinion,they don't just happen like.

(21:40):
Like that, like you have to actuallywork towards getting it like that.
So the community would be the next one.
I also do, my team and I do weekly q anda calls, so people can submit questions.
They can say look at my channel, look atmy digital product, look at my sales page.
We also include like a number ofbonuses, so how to sell through
automated webinars, things like that.
If you want to see like the wholebreakdown, it's freedom creator.co/club,

(22:04):
and you can see like everythingthat's listed if you want to.
Now I just wanna say a couple things aboutmemberships because a lot of creators,
they will approach me and say, I wannamake money from digital products, but
a membership sounds like a lot of work.
So the first thing I wanna say isyou don't have to sell a membership.
You can sell what I personally believeis the best thing to sell first if

(22:25):
you've never made money with digitalproducts, is to sell a workshop.
So a workshop is typically like 30 to60 minutes teaching on one singular
topic, and you can either prerecord it.
Just sell it that way, or you can pre-selltickets to it and then host it live.
Personally, that's the bestway to do it, in my opinion,

(22:45):
because you get to pre-sell it.
So that way if you put this out thereand nobody buys it, then you can keep
tweaking the offer until it sells.
Versus like spending, somepeople they'll spend six months
making a course and they'll go tosell it and it doesn't sell it.
And I'm like you should pre-sold it.
And so that's what I would recommend.
Start with a workshop.
But if you want a membership.
Just know that you don't have to do q anda calls, you don't have to have a program.

(23:07):
I've seen people do memberships where,for example, I don't know if you had,
did you have Liz Wilcox on here anyways?
She's a membership.
I did.
Yes, you did.
Okay.
I heard that episode.
That was a good one.
She has a membership where it's just, Idon't remember the exact price, but a low
price per month, and she just deliversemail templates every single month.
And I think hers does have a community,but some that do that they don't have.

(23:28):
Communities, they'll justdeliver something to you every
single month, so you really getto create it how you want to.
The biggest thing is figuring outwhat is the problem your ideal
clients and audience have, and howcan you solve that problem for them?
And what type of digital product is gonnabe the best to solve that digital product
for them or solve the problem for them.

(23:49):
Yeah, it's a ever evolving world.
We're living in crazy timeswith ai, and I want to get your
opinion on that in a minute.
But I wanna first ask you aboutyour consistency and your cadence
and what you've learned over time.
How frequently are you posting?
How has it changed and evolved over time?
And what would you recommend?

(24:09):
So I actually post two times per week.
I started posting once a week.
'cause I feel like that's the advice thatjust everyone, post at least once a week.
And I don't think that's bad advice.
I think that's perfectly goodadvice, but I. I did notice that
when I started posting twicea week instead of once a week.
I don't know if it's coincidence or Idon't think so, but my channel, I thought

(24:30):
it would double in views, but it didn't.
It like triple or quadruple in views.
Now maybe I just got better at makingvideos over time because I was making
more videos, which is, that's actuallywhy I decided to do two per week.
Again, I heard an interview with Mr.Beast and he was like, your first a
hundred videos are gonna suck, so youwanna just do those as fast as possible.
So I took that in my head and thoughtwhat if instead of doing 52 videos

(24:53):
a year, I did double that and thenI would get twice as good in half
the amount of time or whatever.
And yeah, when I started doingtwo per week, I really noticed
my channel start to take off.
I think it was probably a combinationof more practice and then just,
YouTube wants to sell ads, so whenyou're putting out more good videos,
they're gonna reward you for thatbecause then they could run ads on.

(25:16):
I think it's a combination of both, right?
I think that you're exactly right.
I think that you are learning andgetting better over time with all that.
You're uploading 50% more ifyou're going from one to two.
And so now not only are you gettingbetter, but it's giving YouTube more
opportunities to present those videos.
And you talk about SpotterStudio and one in 10.
Think about it, if you're uploadingonce a week, that's, minimum

(25:38):
or maximum 52 videos per year.
But if you're doing two, it's 104,which gives you a one in 104 chance of
one of those videos being what I call,the bangers or the killer videos, the
diamonds, the ones that really stand out.
And so I'd love to hearyour opinion on that.
Yeah, so I think that if you're abeginner, I think it depends on how

(25:58):
much time you have, because I do havea number of students that have nine to
fives, and so it's if you can't do, ifyou can't put out two videos a week, like
just do what you can with what you have.
So if you're truly so busy, you can onlyput out one video per month, then just
do what you can, but I do think it'simportant to do as many videos as you
possibly can, especially in the beginningbecause it is practice makes perfect.

(26:22):
Not only does it make perfect foryou to get better at speaking, but
improve your editing, improve theoperations of how you're doing things.
So yeah, as far as what I wouldrecommend, it depends case by case,
but I would do as many as you can.
I. Yeah, absolutely.
I would not agree more.
But you don't want to compromise.
Like you said, the first 100 aregonna suck for anyone just 'cause

(26:43):
we're learning through that process.
But knowing that, instead of doingone, you're doing like seven a
week, you probably wanna, there'sprobably a good middle ground
there where you don't compromiseso much quality over the quantity.
So find that sweet spotfor you and your niche.
Find out what others are doing that arepeers in kind of the same space as you,
and then just try to mimic that model.
What's been the hardest partfor you, as a creator that

(27:05):
maybe a lot of people don't see?
What's the hardest part for you?
One thing I was, I willcome back to this, sorry.
One thing I forgot toshare is I batch my videos.
That's how I'm able to do two per week.
So I just film two days permonth, all eight videos.
That's what I was trying toremember to include, but the
hardest part I would say is.
I try to make my business as much relianton just repetitive processes and not like

(27:32):
being emotionally excited to do something,because if you're not in the mood to
do something, then that's probably,it's not, it's like going to the gym.
Like you want actual disciplineand not just motivation.
But with YouTube, I will say myhardest thing is sometimes I'm
not in the mood to record videos.
Sometimes I'm like, I don'twanna do my hair and makeup.
Like I just wanna work in my PJ's all day.

(27:54):
But since I only record twodays per month it's okay.
And if I have a day like that, or likea couple times, I had a cold and so I
was like, oh, this is gonna sound bad.
So I just moved the recording days.
It's not like horrible, but.
You are, you are the businesson your YouTube channel.
So I would say the hardest thing is justlike you're not a robot, you're a human.

(28:15):
And sometimes maybe you'renot in the mood to record.
So yeah, I guess that's a greattransition to this next question
that I was gonna ask you.
I. How do you stay motivatedwhen growth stalls?
So you may have one day where you sella ton of digital products and you have
a bunch of new members come in, or theAdSense revenue goes through the roof.

(28:35):
But then the next day,I've had this happen to me.
I think it was last winter Januarythrough Feb or through March of
2024 the coaching calls that I wasscheduling was going down dramatically.
There were some things like metrics wise,like on the podcast going down, but then.
After that dip, it came back up and itaveraged out to be way better than before.
So how do you handle that as faras motivation and not stalling out?

(28:58):
This actually just happened to me recentlyand I feel like it's something you
don't really grow out of, so to speak.
Because we're human and, if you seea bad sales day or for example, we
can even relate this to YouTube.
If you have a 10 of 10 video, it'slike the world is ending, but just
the other, so beginning of April.
I remember during that first like crashin the US stock market or whatever.

(29:19):
I had a couple bad salesdays and I was like, oh no.
Like it must be because of that, likeit's so easy to blame like the weather
was bad, people are busy in summer.
Like it's.
So easy to just come up with thosethings, but what really ended up
happening, so instead I should say,instead of getting emotional about
it, like why are our sales down?
I was like, okay, why are they down?
And so I went and looked into allof our data and things and what I

(29:41):
noticed was we put out eight videosper month, but because some months are
longer than others, sometimes there'sa week that doesn't have videos.
And so sure enough, that'sexactly what it was.
It had nothing to do with external.
Forces or the weather or the timeof year or anything like that.
It had to do with, I didn't put out anyvideos that week, therefore I did not
have additional lead generation, and sotherefore my sales were less than usual.

(30:05):
And what's crazy is I figured that out.
So I logic myself to being like,oh, okay, that's all it is.
And then we started releasing ourvideos for the month, and now we're
having our biggest month we've ever had.
So I think I just try to look at thingsfrom more of a data perspective and less
from an emotional reactive perspective.
I. There's a book by Seth Godin.

(30:27):
It's called The Dip, I believe isthe name of the book, and basically
he talks about exactly that, wheremost people, whether they're creators
or entrepreneur, whatever, consideryourself when they go through that dip.
I. Oftentimes is when theyquit or they step away.
And oftentimes it's whenthey do that, right?
When they quit right after that, ifthey would've just stuck with it, is

(30:48):
when they would've seen the resurgenceand even higher than ever before, like
what you're saying at the mountaintop.
So I think that if creators listeningto this can get a little bit encouraged
of saying, Hey, listen, you may begoing through that right now, the dip
or whatever you want to call it, but.
Understand that sometimes we overanalyze,whether it be metrics and data and
numbers, but if we would just stickto the game plan, understand that with

(31:09):
this podcast, I've recorded almost 450interviews now, and there's been some
months better than others, but I'vealways stuck to the plan of releasing
a new episode every Friday, and I'm sothankful that I haven't given up because
it's been one of the greatest thingsthat I've ever done for my business, my
personal life, my circle of influence.
Just understanding that stick to yourgame plan and just understand that.
The sky's not always falling.

(31:30):
And as creators we can oftenthink that it always is.
So do you mind if I shareone more thing on that?
Absolutely.
No.
So I just posted in my schoolcommunity last night that, so
April 21st, which is the day beforewe're recording this of 2023.
I did 90 some dollars in sales.
And then the same day, 2024, Idid 300 and something in sales.

(31:52):
And then yesterday I did almost$5,000 in sales and I posted
that to my students, showing themlike, it's all about momentum.
And I said, it's likepushing a car in neutral.
The hardest part is getting it started.
And then it's yes, ittakes on a life of its own.
And I truly feel that is like notonly accurate for business, but also
YouTube because now that I'm at,70 whatever thousand subscribers,

(32:14):
it feels genuinely so much easier.
Putting out eight videos amonth feels as easy as maybe
putting out one video did before.
So I promise you guys, it will onlyget easier the more reps you put in and
the more processes you put in place.
And also as you grow your confidence,it just gets so much easier.
I've never heard that exactanalogy, but it's exact.

(32:35):
I use like a snowball rolling down ahill and it gets bigger and bigger.
You're right.
Once you start something, themomentum kind of carries you.
It's kinda like the old adageof, just start that thing.
I was talking to a family member thisweekend about, sometimes we get so
in our head about starting the thing,whether it be a course or a YouTube
channel or a new bit of programmingor whatever, and we never do it.
We just talk about doing it.
We're like, yeah, I'm gonna start thatpodcast, or Yeah, I'm gonna do this.

(32:58):
But it just, it.
Anxiety gets a hold ofus and we never do it.
But once you start.
Oftentimes the momentum will carry you.
And it's really fascinating.
I'm so glad you brought that up.
I can't leave this conversationwithout mentioning ai.
You did a video about 12 days agowhere you talked about easiest
digital side hustle to startwith, deep seek ai, $33 a week.

(33:18):
You have other videos whereyou talk about utilizing ai.
So I guess the question I wanna ask youis what tools are you tinkering around
with currently that you could recommendto us that, that kind of stand out to
you as far as artificial intelligence?
I will say I feel like you guys mightbe disappointed because I don't really
use anything other than like chat tand then for the video I used deep
seek 'cause I wanted to try it out.

(33:39):
I do feel like they're both really good.
I feel like I just started usingchat T first and so I. I just really
like it and I pay the $20 a month.
I find it so worth it.
But how I've been using Chacha bt,I seriously, I feel like I don't
know how I ever didn't use it.
I have it open constantly.
I use it for everything.
So one way that I've used it previouslyin my videos is what I'll do is, let's

(34:03):
say I want to make a video that'sfive digital products that blank.
And I've already made a bunch of videos.
Very similar.
What I'll do is, you can do this forfree on YouTube is I'll go into the
description, I'll click see more,and then it shows you the transcript.
And what I'll do is I'll takethe transcript from three to
two to five of my own videos.
And then what I'll do is I willput them into chat GBT, so you can

(34:25):
put them into Word documents andthen upload them into chat GBT.
And I'll say, okay, I amcreating a video called this.
And then since I loaded in thoseold transcripts, it will just write
the entire script for me like.
In my own perfect voice and itsaves me a stupid amount of time.
Now, obviously I use those as drafts.
I'm not gonna use it exactly.
But that's one way that I use it.

(34:46):
I've been using it a lotfor digital products.
One thing that I did just last nightwas I was working on a script for
updating one of my lessons in mymembership, and it was basically.
Deci so I put the script in, or excuse me.
Chacha bt helped me write the script.
Basically I bullet out everythingI wanna say and then I put it into
Chacha, BT, and I swear it writes itbetter than I could have written it.

(35:06):
Like it's genuinely, itorganizes it so well.
And then at the bottom it said, doyou want me to create a decision tree?
To go with this.
And I was like, yeah, I do wantyou to create a decision tree.
And I asked it to design it as agraphic, and it designed me a perfect
graphic decision tree of saying ifyou're a beginner in digital products,
then you should do a workshop.

(35:27):
If you're, more advanced, then youshould do a membership or whatever.
It was a decision tree.
And yeah I use KGBT for everything.
I use it for like meal planning,road trips, everything.
One of my friends use it as uses,said she uses it as a therapist.
Yeah, it's crazy.
If you're not, I'm sure you, allof you guys listening are probably
using it, but you definitelyshould if you haven't tried.

(35:47):
It's funny, more often than not now,it's doing exactly what you just said,
whether it's chat, GPT or another toolthat I'm using, it's going above and
beyond and it's asking me, oh, do youwant me to Just the other day, I can't
remember exactly what it was, but itwas like, Hey, do you want me to format
a table and put all the data in thisand this, and then export it for you?
I'm like, I. I didn't knowyou could do that, but Sure.
This sounds fantastic.
The scary part is I thinkwe're probably five to 10 years

(36:08):
away from stuff like that.
Oh, that's awesome.
I appreciate you being honestand transparent with us.
This has been an awesome conversation.
You're killing it.
I just, I cannot express howexcited I am for you and your team.
Thank you.
And what you're doing with your business.
But let's go ahead and gointo the lightning round.
This is just more fun, fast, and personal.
So if you would just gimmemore shorter answers here.
Last video that you watched on YouTube.
My gosh, sorry.

(36:28):
I watch it every morning.
Probably a Latasha James vlog.
I really like her vlogs.
Nice.
What's your first job that you ever had?
Sally's super soft serve ice cream.
Nice.
Go-to snack while workingon your YouTube stuff.
I actually make a strict ruleto not eat while I'm working,
but my favorite snack is grapes.

(36:49):
I love grapes too.
Apple or Android.
Apple.
I will fight you.
I love apple.
Do you have any hidden talents?
Ooh.
I am a amateur potter in myspare time, so I do a lot.
I often will leave work veryearly and just go play in the
pottery studio with no cell phone.
We don't play any music, no tv.
It's just, it's super relaxing.

(37:11):
So cool.
A funniest comment you'veever received on a video.
God.
It's probably mean, but I find it funny.
But people will often commentlike, if you're so rich, then why
don't you have a better background?
And it's funny because classic, I spent400 on this painting from Spain, and
this is a mid-century modern wardrobe.
And so I actually spent a lot ofmoney on these pieces and I think it

(37:32):
looks really good, but clearly I'mgetting a lot of burns in the comments.
And the last one, if you weren'tdoing YouTube selling digital
products, what would you be doing?
Ooh.
Someday maybe I might.
Become an investor in other companies.
Awesome, awesome.
Again, you've been listening tothe YouTube Creator Hub podcast.

(37:53):
We've been joined today by Molly Kaiser.
I think I pronounced it right.
I think I did.
You did.
Molly is an amazing creator, sothankful for all of the nuggets
that you dropped with us today.
Everything that we mentioned in.
The episode.
Throughout the conversation, I willdo my best to make sure we link
to everything, tools, resources,freebies that Molly talked about.

(38:14):
And Molly, we appreciate it andwe'll talk to you next time.
That's it for this week's episodeof the YouTube Creators Hub Podcast.
Don't forget to subscribe whereveryou listen or watch the show.
I would really appreciate it.
It's absolutely free.
Also, if you would go check out ourCreators Corner Group, five bucks a
month, less than a Starbucks coffee.
You get access to one of thebest mastermind groups for

(38:34):
creators on the internet.
If you wanna go a little deeper, I dooffer YouTube coaching and consulting.
I can do channel audits.
All of those things willbe linked down below.
And if you're an entrepreneur,check out our email newsletter,
the Entrepreneur's Minute.
It's a behind the scenes look ofwhat we do here running Porter Media.
And I really think it's intriguingand we have over 5,000 people now on
that list, and it's growing every day.
So definitely check that out ifyou haven't already, and we'll talk

(38:57):
to you guys in the next episode.

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I Make $40K-$50K Each Month On YouTube With 85% Profit Margin | Molly Keyser

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