May 9, 2025 • 38 mins
In this conversation, Dusty Porter interviews Whitney Bonds, a successful YouTube creator with over 160,000 subscribers. Whitney shares her journey from blogging to YouTube, discussing the challenges she faced, including overcoming her fear of being on camera. She emphasizes the importance of diversifying income streams, building trust with her audience, and creating content with intention. Whitney also delves into her monetization strategies, including affiliate marketing and ad revenue, while maintaining her integrity as a creator. The discussion highlights the evolving landscape of YouTube and the significance of authenticity in content creation.
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Mentioned Links & Resources
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https://www.dustyporter.com/youtubecoaching
--- -
VidIQ Tool
https://geni.us/UkonWT -
Spotter Studio (Affiliate Link)
https://geni.us/T9aUF -
Charlie Chang’s YouTube Channel (referenced for thumbnail/title strategy)
-
Nate O’Brien’s YouTube Channel (inspiration for Whitney’s YouTube journey)
-
Canva (discussed as a tutorial topic and affiliate content)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
It works really well in my favor,so that's what I still like to try
(00:04):
different things, but if I want awinning formula, that's it right there.
Look at winning outliers.
When I say outliers too, are, theseare videos that have done really well
for them that typically have not, likeif you look at their views, they'll
see these breakout videos where you'llbe like, oh, that did really well.
And you ask yourself, why is it the title?
Is it the thumbnail?
Hello, and welcome back tothis week's episode of the
(00:26):
YouTube of Creators Hub Podcast.
Dusty here as always.
I really would like to say thankyou to all of you who have been
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(00:47):
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(01:09):
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(01:29):
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(01:50):
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With all that said, let's jumpinto this week's conversation.
(02:11):
Hello everyone and welcometo the conversation portion
of the show this week.
I am joined today by Whitney Bonds.
She's just Whitney Bonds over on YouTube.
She is a creator of a thrivingYouTube channel right now
with over 150,000 subscribers.
I believe that is actually a little bit.
Delayed because right nowshe has 160,000 subscribers.
(02:33):
Yeah.
So you're actually doing much betterthan even your bio says where she teaches
aspiring entrepreneurs how to launchand grow successful online businesses.
Starting with YouTube at the core.
She's known for her clearstep-by-step guidance, and Whitney
helps her audience master YouTubestrategy affiliate marketing.
Content creation and a much, much more.
(02:54):
All with the goal of buildingsustainable income from home.
Whitney, how you doing today?
I'm doing so great.
I'm so happy to be here.
Thanks for having me.
I'm happy to have you.
So let's go ahead and just jump right in.
Let's not any time.
So the YouTube channel, as we mentioned,up to 160 K subscribers, you're just
now over the 200 videos uploaded Markin terms of like myself, who's a YouTube
(03:15):
coach and I'm in this stuff every day.
Only 200 videos to getto 160,000 subscribers.
You're obviously doing something right.
So let's back up for a minute.
What's the origin storyof the YouTube channel?
How did this whole thing start?
Yeah, so I started my wholeonline journey with a blog and
it started doing really well.
I had no idea, I wasn't a great writeror anything, but I follow this concept.
(03:37):
Find someone who's doing something thatyou wanna do and is doing well, and then
use their strategy and make it your own.
So I found out these bloggers weremaking a hundred thousand dollars a month
with their blog and I only needed 2000.
So I said, okay, let mefollow their strategy.
So I did, I followedtheir strategy to a t.
I only made $5,000 my firstyear blogging, and then the very
(03:57):
next year I made over $200,000.
And that was.
Life changing for my family andI, so a part of that process of
learning how to blog, I follow theprocess of those bloggers making a
hundred thousand dollars a month.
Long story short, I had tolearn SEO, which is stands for
search Engine Optimization.
It was completely Greek to me.
I did not wanna learn that, butI knew that's what I had to do
(04:18):
to get to where I wanted to be.
So I learned it.
So long story short, I was doingwell with my blog, but then Pinterest
was one of my main traffic drivers.
To get in traffic to my blogand they changed their algorithm
and I lost all my traffic.
I was getting over a hundredthousand page views per month to my
blog, and it went down to nothing.
And then I was left with only Googleas my source of traffic to my blog,
(04:40):
and I didn't feel comfortable becausewhat if Google changed their algorithm,
like Pinterest, I'd have nothing.
And so I was looking for another outletthat could bring traffic to my blog.
That was the intentionthat I was looking for.
And.
Why I even thought maybe a YouTubechannel, but I said I would never
start a YouTube channel because I wasterrified of being in front of the camera.
I had such anxiety about just beingon camera, speaking in public.
(05:03):
And then I said I would never start aYouTube channel until I interviewed Nate
O'Brien on my blog and he's a YouTuber.
And one of the questions I askedhim was Nate, how much do you make?
And when he told me he madeover $30,000 in just the month
of January just from ads.
I was like, where's my camera?
Because I was not going to allow myfear anymore, keep me where I may
(05:25):
have to go back to my nine to five.
And that was like not gonna happen.
So I did what I had to do.
I got over my fearsand I just got started.
And that's the only reason I startedYouTube channel is because I was
inspired by Nate O'Brien and I'mlike, if he can do it, I can do it.
And I wanted just to make sure that I had.
Another sustainable incomesource than just my blog
because of Google, which it did.
(05:47):
They changed their algorithmand I lost all my traffic.
So thank God I started a YouTube channelbecause it's been all the way up, ever
since I started my YouTube channel.
So that's the backstory.
Yeah, a lot of takeaways there.
Number one, I always tell people,don't ever put all your eggs
in one basket because if youdo, you're gonna be in trouble.
Especially in online business.
It's why I all the time preach, diversify.
Diversify.
(06:07):
Your income streams very important.
Yeah.
I wanna take you back tothat moment when you realized
that, okay, where's my camera?
I wanna start this thing.
Yeah.
What did you do internally toget yourself past the fear of
putting yourself on camera?
Because.
One of the things that I do when I preparefor my guests is I go back and I watch
a bunch of their new videos, and then Igo back and I watch their oldest videos.
(06:31):
You just seem so comfortable now Yes.
In your newer uploads.
And then when I went to watchyour first uploads, you could
tell like the rest of us.
You're learning.
I don't even sound likemyself in my first videos.
How did you get past that?
Yeah.
So I'm particular in what I want to say,and so I wanna make, I can drift a lot.
That was a problem for me.
(06:51):
Like I can go off course when I'm tryingto talk about, and I, and with you two,
retention is so important and just stayingon top and getting right to the point.
So I had to eliminate that challenge ofmyself or whatever you would call it.
I wasn't good at staying ontask, so I had to eliminate.
I had to figure out what could fix it,so I bought a teleprompter and that
literally changed everything for mewhen I learned that I could just read.
(07:13):
What I'm saying, and to thisday, I still use a teleprompter.
I literally write my scripts out word forword, but I say it, I write like I talk.
So when I'm reading, I'm justtalking, but I'm staying on task.
I know exactly what I'm gonna say.
I don't wanna have topractice before I do a video.
I can literally just write my script.
Come down when I think it's okay, comedown and record, and it takes me less
(07:36):
than 30 minutes and I do it once a week.
And now I've got it down to a science.
So coming up when I found out that I couldhave a trans a teleprompter, that changed
the whole game for me and that gave methe confidence to say I don't have to.
Think about what to say.
I can just read what, and just saywhatever I wrote down that I need to say.
So that was really a game changer for me.
And the more I did it, at first I'mjust like standing there, like reading.
(08:00):
Then I realized I had to move around,like act like I'm not reading.
And I think that was really a bigconfidence builder that I don't have to
memorize what I have to say or try toact like an expert I could just read.
And that changed the game for me.
Yeah.
The past few guests I have on the,have had on the show have mentioned
teleprompters as part of their revealingstrategy of feeling more comfortable
(08:20):
and feeling like they have that safetyblanket of, and they make teleprompters
now, like right now I'm looking atmy really nice camera that I have
set up with all my lights around andeverything, and they make teleprompters.
And I assume yours is similar.
That basically looks as ifyou're looking into the camera.
Yeah.
Like I can show you really quickly,like this is mine right here.
And then I'll have my phone and I'mjust like reading word for word.
(08:41):
It's like a mirror and I just read itand it's attached to my camera here.
So it's, that's awesome.
Looking at the camera and yeah, just sothat's makes it so much easier for me.
And that's the reason I can do this atsuch a fast rate of just coming down
recording for 30 minutes and I'm done.
What was the moment with the YouTubechannel where you thought to yourself.
(09:04):
Okay.
This might be something serious,like I think I might have stumbled
upon something that can really be thenext kind of season for my business.
What was that moment for you?
Honestly, it was when I startedbecause I just have this me too
mentality, like if that happenedfor Nate, it can happen for me.
I talked about personal finance.
He talked about personal finance.
I had a little.
(09:24):
Different spin I had kinda the moms andstuff like that, so I knew it going in.
I wasn't gonna go into anything thatI didn't think was gonna happen.
And going in from day one, I alwayssay I became the person that already
had the plaque before I had it.
And they say one videoweek, one video week.
I did learn how to find topicsthat people are interested in.
So I learned how to find topicsthat people are interested in.
(09:47):
And I did videos on that.
Does every video blow up?
No.
But if I do the research andI do what I found to work.
It works.
I still like to test things out and dostuff, and then when I do like a video
posted recently, it didn't really pop offbecause I was trying to do something new.
So I'm going back to say, allright, that's not a good strategy.
So I just like to test a lot,even though when I do what I know
(10:09):
works, it always works really well.
But I still just, the creatorin me still likes to try things
outside of the box, but, really the,when I got started, I was all in.
It wasn't a plan B, so I just said,this has gotta work and it worked.
And I said the same thing with my blog.
I think with having that, that no op otheroption is a motivator and it just keeps
(10:30):
me focused I don't have another choice.
This was it for me.
So that's kinda, I wasjust all in from day one.
I love that.
What was your biggest or one ofyour biggest breakthrough videos,
and why do you think it worked?
Yeah, so one of the things I had got aneditor, I. And one day we were talking
about like, how can we get over this peak?
Because I started my YouTube channel aboutblogging because I had a successful blog.
(10:53):
So I thought it was just fittingto share how I make money blogging.
And but this is around 2020.
People are not interested in blogginganymore, and I want the plaque, so I'm
like, I'm just stuck at a certain amount.
I'm only getting so many thousands ofviews, but I wanna get over that hump.
But subject matter is so importantif that's what your goal is.
(11:13):
You don't have to get a lotof use to make a lot of money.
But my goal was just I wanted theplaque and, that kind of thing.
So I had to figure out what's my topic?
I need to change what I talk aboutand what I talk about has to be a
broad appealing something that alot of people are interested in.
So I had to change what I was thinkingtalking about and what I talked about.
My blog was making money.
(11:33):
So that was an easytransition to say if I want.
The views and the plaque andthings like that, I have to
change what I wanna talk about.
So everything really changed when Ichanged my subject matter to personal
finance and they my blog, my YouTubechannel really blew up after I
started talking about ways to makemoney because it's just things that
a lot more people are interested in.
(11:57):
So it was more of a kind of a. A net.
The net got wider.
Yeah.
And your audience, your potentialavatar or the person you were trying
to reach really got wider and youwere reaching more people once
you transitioned from, and we'vereally seen this, blogs still work.
There's still a few blogs that Icover and a few blogs that I follow
myself and they're working, but it'snot what it was in the early 2000.
(12:20):
No.
Yeah.
Tens and things like that whereblogs were really blowing up and
you mentioned Pinterest and howthey changed their algorithm.
There's been a lot of things.
Happen like that.
Yeah.
And the world's really moved to video andnow we're getting into the world of ai.
And so there's a lot of differentthings coming, and so I appreciate
you sharing that kind of introspectivejourney of what you learned and making
that pivot in your YouTube channel.
(12:40):
That was gonna be a question thatI asked you later, and so I'm
glad that you shared it there.
Speaking of research and SEO, what isyour strategy on thumbnails and packaging?
How do you do it?
Give us the full breakdown of your.
Workflow when it comesto thumbnail design?
Yeah.
I love this question becauseI, so I am just a big proponent
(13:01):
of just learning what works.
So what I do though is I take, I look atoutliers of other industries, not my own,
because if I do a video with the samethumbnail that everyone has done in my,
that I'm for the topic that I'm targeting.
I can't stand out.
They like already saw that next.
But if I find things that are workingin other niches, I can literally
(13:22):
just take that and that same idea,that's a working idea, and then put
it to my put it to my own channel.
So I'm gonna give you an example.
I. Charlie Chang is a personalfinance YouTuber, and he did a
video about it was like 11 geniusways to make money with Chad GPT
or from home, make money from home.
That video did really well for him,and so I said, I wanna do a video
(13:45):
about how to make money on Canva.
I had no idea what to, I neverknow what to title my stuff.
So I look at what's working forother people, so I say, okay.
That was a working title,genius Ways to Make Money.
And then his was with Chet GBT.
So I was thinking, okay, howcan I make this for mine?
So I only had eight ways thatyou could make money with Canva.
So I said Eight Genius Waysto Make Money with Canva.
(14:08):
That was a working title that Ihad to just put my own spin to.
And then I had a good thumbnailthat was like Get Rich with Canva.
And this was another Charlie Chang's.
A thumbnail that he had usedfor a different video topic.
Totally different topic.
And so it was a working,it worked for him.
So I'm saying that could work for me.
(14:28):
So I did a little different spin to it,but I did what was working, I put for
the video target that I was working on,and that video is doing really right now.
And I know it's because I did myresearch by looking at what was
working and putting my own spin to it.
And every time I do that.
It works really well in my favor.
So that's what I still liketo try different things.
(14:49):
But if I want a winningformula, that's it right there.
Look at outliers of winning outliers.
When I say outliers too are, theseare videos that have done really
well for them that typically havenot, like if you look at their views,
they're called like breakout videos.
So then you'll have see these breakoutvideos where you'll be like, oh, that did
really well, and you ask yourself why.
(15:09):
Is it the title?
Is it the thumbnail?
It's usually those two things, or theintro, or It's usually the two things.
So yeah that's what I look for andthat's like my strategy when I'm ever,
I'm trying to do a new YouTube video.
It's amazing you just said that.
It's one of the strategies that Ihelp implement for my clients in my
coaching business is when they hire me,I say, okay, let's look at outliers.
(15:30):
And they're like, what's an outlier?
And so we go and we look andit's basically videos that
over perform for the creator.
Yeah.
If you use a tool like Vid iq theyactually give you a a thing underneath
the video thumbnail and title thatsays like 10 x or some of them even
have a hundred x, which, is a super.
Big outlier.
Yeah.
And I'm looking at that one nowfor your channel, eight Genius
Ways to Make Money with Canva.
(15:51):
You're uploaded that 13 days ago.
It's at 66,000 views, 91 viewsper hour on average right now.
And that's a 7.6 x outlier for evenyour channel, which is fantastic.
You're, that video is really performingwell for you and you've just walked
us through the whole process.
You can tell you're a creator.
'cause not only did you give us the actualanswer to my question, but you gave me.
An example, which is so helpful for peoplelistening and watching this podcast later.
(16:15):
So I really appreciate you doing that.
Now there are tools out there like one often.com Spotter Studio I mentioned Vid iq.
How do you do your research?
Do you just go to YouTube and searchfor a niche or something that you know,
that you've looked at before or thatyou're relevant or how do you do that?
Great question.
The YouTube homepage is like my, go-to, Ifeel like this is such a underrated way,
(16:37):
but it's a great way to just I constantlyam looking at my YouTube homepage and
seeing what they're feeding me, andI'm finding new creators all the time.
I've never seen before.
And I can see with Vid IQ.
What are some breakout videosthat are happening for them?
So one thing I do is oh,that hap, who is this person?
So I would just go to their page, goto their videos, and then I'll look and
then I'll go to popular because I'll see.
(16:58):
'cause I'm always interested, whatare popular, what are, I don't
know what people are interested in.
I let the views tell me.
So I go to their popular and thenI see what kind of videos have
done well for them to tell me.
What are people interested in?
I have no idea.
I let the research tell me.
So I let the views tell me what peopleare interested in and then I say,
would I wanna do a video on that?
If so, I just screenshot a lot ofthese things and then I'll just put it
(17:21):
in like a Google Doc of just workingtitles or video ideas that I can do.
So when it comes to doing a video,I can just go to that little bank
that I've created and just come upwith ideas that are working and then
look at the thumbnail and title andjust rework them for my own self.
That's fantastic.
Next question.
How often do you post and how doyou balance consistency and burnout?
(17:45):
Yeah.
Great question.
I post once a week and I wantto get to the point so bad.
I keep saying this, that I wanna batch,I wanna be able to come date like at
least one week, do a couple videos,but that's easier than it sounds.
And it's like I just, my, the systemthat I have right now is on Monday, I
find out what I'm going to do a video on.
And then Tuesday I actually writemy script out and then Wednesday I
(18:08):
record and send it off to my editor,and then I'm done for the week.
See those extra days Icould, that I have free now.
I could be working towards my anothervideo sooner, but I just, I'm a mom,
I'm a stay at home mom of three,so I still wanna enjoy my life.
So to me, this is the work part.
Once I do that, and it doesn't takeme much time, especially if you do
(18:29):
this as on a continuous basis, it doesnot take as much time, especially if
you're doing a listicle video whereyou just are doing videos that you've
already done before, but you're putting'em into a list, it doesn't take much
time to do those types of videos.
But that's currently my process.
I work like three days a week fiveto 10 hours because I don't work
full-time days 'cause I'm a mom and Istill do other things in my business.
(18:52):
But YouTube is my primary income source.
But this is like my scheduleper week pretty much.
Can you talk a little bit about communitybuilding outside and inside of YouTube?
Like what are you doing to fostera community that trusts you that
will click on your affiliate linksthat will come back and watch
your videos over and over again?
What part does the communityplay in the brand that you're
(19:16):
building from your YouTube channel?
Yeah, it's huge.
One of the things that, so I make the mostof my money with affiliate marketing, and
the only way that I can make money withaffiliate marketing is by building trust.
So in my videos, I'm alwaysnot just saying, do this.
I'm showing why, or I'm typicallyshowing a success story of someone who
has done something and then I show themthe process that they went through.
(19:39):
So any tools or things that they've doneto get to that point, that gives them a
belief that if the whole me Too mentality,if they can do that and that's what
they went through, then I can do it too.
And then they need to know how.
So they go to my descriptionor my comment section, they'll
click on the link to get to that.
A result that they're looking for.
So I think just trust iseverything showing what I've done.
(20:01):
I'm very transparent aboutwhat I do and how much I make.
And then the roadblocks too.
I think people really want real,and if you can do that's why people
like me and come back to my channelsbecause they're like, oh, I know
she's not just giving some fluff.
She's got some actual ways and backed upby data or other success stories that I
can trust her because of these reasons.
(20:23):
Speaking of the trust thatleads to monetization.
Let's go ahead and transitionnow into how you make money.
Yeah, so let's start the conversationwith your monetization buckets,
is what I like to call them.
You mentioned that it's primarilyaffiliate revenue, and then you
obviously have YouTube ad revenue.
So break it down for us.
What does the income stream kind ofmodel look like for you currently?
(20:43):
Yeah, so it's funny because I make mostof my money with affiliate marketing,
which is usually around $20,000 amonth with just affiliate marketing.
And sometimes it's more dependingon how well a video does.
With ad revenue, like this monthI've made, I haven't made this
month much in a while, but thismonth I'm making over like $9,100.
And that is as typically, I usuallyrun like five to 6,000, but I've been
(21:07):
having some videos do really well,so I, this month is like $9,100.
And then.
This I can't believe it because Itypically don't like sponsorships and
I normally don't do them, but they'reabout to supersede how much I'm making
right now from some brand deals thatI'm just like securing right now.
And I, while I think that's good, Ialso brand deals don't last forever,
(21:30):
so I want to continue to make surethat I have something in place that is
going to continuously make me money.
But brand deals right now is actually.
Superseding my income right now for somedeals that are, we're working to make
them, putting them in the contract andeverything, so it's nothing set yet.
But we've had meetings that I'm justlike, I am, like, my mind is blown
(21:51):
by the amount that brands will payfor you to talk about their products.
And you get affiliateopportunities outta this stuff.
So I'm just amazed at all this stuff.
So let's get a little deeper with that.
Yeah.
Let's just go ahead and put amagnifying glass on the affiliate stuff,
because I haven't talked to affiliatevery much in the past few months.
So break it down for us, like aspecific video, let's just say the
(22:13):
Canva video per se, the one we'vebeen talking about, eight genius
ways to make money with Canva.
Yeah.
How are you making money?
From that video, will you talkabout the affiliate process and
explain it in depth to the audience?
Yeah, so that one, honestly, I amnot making much money at all with
affiliates for that one because Ihave a brand sponsorship in that one.
(22:33):
So I, there was, that wasmore of a video, I should say.
I'm making some money because I, inthe fir, the very first way that I talk
about you can make money in that videois through printables, and I don't
go very in depth in Avid, which is a.
A smart hack because I have alonger form video that goes into
how to make money with printables.
So I'm also directingpeople to that video.
(22:54):
And that video is the one that hasaffiliate opportunity in there, and
it's one of the ones that make melike money like almost every day.
And sometimes it's $74 from justthat one affiliate opportunity.
So that is one of the ways thatI'm making money through affiliate
marketing, that video, but I havea sponsorship in that video too.
That I'm making really good moneyon based off of the views for that.
(23:15):
So I thought this video would doreally well and it's gonna pay
me really well from this brandthat I promoted in that video.
And ad revenue was another way thatI was saying, okay, I could probably
make good money with ads on this video.
I know I'm gonna promote the sponsorin this video and I can take people
to my other video about printables tomake money with affiliate commissions.
(23:36):
Everything else is really justgood value free information.
And I do that on purpose sometimesbecause I don't want people
thinking I'm just trying to sellthem something every single time.
So I don't want the video beingfull of affiliate links because
it just looks like I'm just tryingto say these things to make money.
So there's a strategy to it and there'sjust, yeah, there's a strategy to it.
You don't wanna just, everything's buythis so you can learn how to make money.
(23:57):
Like everything.
You do not, and that's why I thinktoo, my audience likes me and trust
me, because it's not always about.
Making money.
It's also about building trust andlong-term relationships where when I
do have something that they wanna payfor, that they'll actually trust that
it's something good and they don'tmind it from being for someone like me.
How do you balance that?
How do you balance providing goodfactual information that is beneficial
(24:22):
and gonna be helpful to the viewer?
And also knowing that, deep downyou're trying to, stay afloat
and make money from these videos.
How are you balancing the stuff?
Yeah, it's a great question because I,and I would say I lose a lot of money.
Too, because I'm also being ethical.
I look at a lot of other YouTuberstalking about some stuff, and I'm
like, that does not make money.
Or that's not real.
(24:43):
And I know deep down they'reonly doing that to make money.
And so I just know that my integritywill take me longer or further in
the long run than even right now.
The way I balance is I always askmyself, does this really help someone?
And that even makes me speak andbe more true and honest with it.
I balance it by making sure whateverI'm promoting is something that's real.
(25:05):
And it's not just tryingto make money from it.
Because if I can, you can seethrough those people and I know,
I see through these YouTubers andI know I, I don't believe anything
that they say because I know.
They're just trying to promotesomething and make money from
it, not really thinking aboutdoes this really help the person?
I think that's what setsseparates me from other people.
And sometimes, you lose somedollars because of it, but I think
(25:25):
in the long run it's worth it.
Yeah I feel like the video, the typesof videos that you do, I see come
across my home feed quite frequently.
Yeah.
And there, there are people that I'veclicked into the video thinking, we've
all seen, eight ways to make money withchat, GPT or Gemini or Canva or whatever.
But a lot of times I'll get, twominutes into those videos and just start
(25:47):
thinking to myself, man, this is off.
It's like they're marketingsomething through their packaging
that when I get into the video,there's not much depth there.
Yeah.
And with your videos, when I waswatching them, the thing that I
thought stood apart for your videosis that you'll actually give examples.
Like you'll talk about actualhumans that have made money via the
tactics that you're talking about.
(26:07):
Yeah.
And I think that doing ways.
Doing strategies like that will reallyhelp the audience really begin to love
you and trust you and that's why you'redoing so well with affiliates and
brand deals and things such as that.
So I really love to hear you saythat 'cause it is something that
I feel like some people get tiredof seeing these types of videos.
But yours.
Have a little bit of real world proofin them, which I think is awesome.
(26:28):
Thank you.
What's been the hardest partfor you of being a creator
that most people don't see?
Yeah, the hardest part is likenot jumping on these trends.
I like the thing now is eight lazy waysto make money online, and they're saying
like $10,000 a month and and I know ifI did a video on that, it would do good.
Like I did a video on thatbefore and it was like, really?
I don't wanna say lazy, but I don't, Ijust, some of the click bait is just I
(26:51):
just, I see that I could totally makea lot of money with these videos and
then, but I'm like, I just, you reallycannot be lazy and make that much money.
And and then I could probably coulddo a spin to it and say I know you
watched this 'cause you wanna be lazy,but these are actual true, honest ways.
You gotta do a little bit of work.
I could do a video like that, butwhen I see some of the videos and
the titles, it just makes me cringeand I see them doing so well, but
(27:14):
I'm just like, they're not true.
So that's, I feel like those,that's a hard part for me because I
wanted, I want to do viral things.
I wanna do videos that a lot ofpeople are doing it on, but if
I just feel like it's just not.
Honest, I just don't wanna, I don't do it.
I feel like there's that battleof I can make more money, but
I also like, am I being honest?
So it's just like that whole battleis like, it's real sometimes.
(27:38):
It is.
And speaking of battle and internalbattles, how do you push forward and
stay motivated when a video doesn'tdo well or growth stalls or you're
like, okay, I'm used to making X numberof dollars the past three months,
but this month the average or the,the projections are slightly lower.
How do you stay motivatedand keep pushing forward?
(27:58):
Yeah, that's a great question.
'cause I'm telling you, it's like a videodoesn't do well and I'm like, do I know
anything and my business is crumbling now.
It's just like the.
Feelings of this onevideo not performing well.
And then I'm just like,do I know anything?
And the answers, I just, it's the mind.
It's like such a mind battle.
You have to say, no, Whitney,you know what you're doing well.
So every video's not gonna popoff, but it just keep going.
(28:21):
And then, so that's this weekfor me, like this video that I
did, I thought I could do well.
And it's just not performinglike I wanted it to.
And then I'm like, I'm saying, okay,I just need to go back to what works.
Making money online side hustles.
I feel like sometimes YouTube can putyou in a box and the videos that you
know do well will probably do well.
And sometimes because this is my channel,I wanna venture out a little bit.
(28:45):
But sometimes when I've been triala little bit, it doesn't give
me the results that I wanna see.
And so I think that's okay too.
I feel like, but I also have to remindmyself that the video didn't do well
because this is not my typical flow.
This is not what I normally do.
And when that happens, I just have tosay, go back to what you know is working.
So if I wanna do well onYouTube, I know what's working.
I should stick to what's workingand continue to test stuff out.
(29:08):
Just know if you test it out, it may notdo well and prepare yourself for that.
I never prepare myself for a video notdoing well, so when it doesn't do well,
I just be like, do I know anything?
And then I go to this wholebattle again yes, you do.
It's just, it's a wholething with entrepreneurship.
I tell you, it's something else.
It's one of the hardest parts becauseI was dealing with a coaching client
(29:29):
last month whose channel got, basically,it's like actors or child actors.
Who get typecasted when they'reyounger and they can't ever
get out of that specific role.
If they're known to be the villainin video, in movies, it's gonna
be hard for them to branch out.
There are some actors who transcend that.
But as a YouTuber, YouTubecan really put you in a box.
And as a creator, sometimes you want togo outside the box, you wanna talk about
(29:52):
other stuff, and I think that there'sgonna be a place for that in the future.
And I think that YouTube is gonnado a better job going forward.
It may take a couple of years of being.
Able to allow creators to diversify.
Yeah.
Like on my channel where I talk aboutYouTube entrepreneurship, building an
online business, faith and family, thelast two, faith and family, I really
can't talk about on the channel becauseYouTube will penalize me and it won't do
(30:14):
as well as the stuff that I'm known for.
And so I want a YouTube where we cantalk about the broader topics in our
channel, and I think that we'll get that.
Speaking of YouTube.
Can you talk about the trends thatyou see as a creator that you think
are gonna shape the future of YouTube?
Yeah.
I feel like this is the best timeever to start a YouTube channel there,
so since I'm always on the YouTubehomepage, is looking at what's.
(30:37):
Happening.
When I see these thumbnails andthese new creators, it's just
like talking head, no camera, no.
There's no fancy equipment.
The way YouTube going is going that Isee is people want real, and they just
wanna see what are people doing that'sreal, that they can like, learn from.
They wanna see result driven contentthat these people are saying.
(30:59):
I, how I made $15,000 copyme or something like that.
And they're just showing a screenshotof like their dashboard or something
like that, and that's their thumbnail.
I'm like, how is this doing so well?
But this is the way I see YouTube going.
Is this more authentic,real, not the whole glamorous
thing that we think we need.
The editing has gone down.
You don't need that much editing at all.
(31:20):
It's just like blowing my mind how thingsare changing and making it so much easier
for people who wanna start a YouTubechannel, to start a YouTube channel now.
And that's why I'm like, this is thetime, if ever, to start a YouTube channel.
'cause you don't need all the editing,not every five seconds do you need
something to take people's attentionor keep their attention anyway.
So I just feel like the timenow is just to be, show what's
(31:40):
working for you and share that.
'cause people are interestedin what's working.
Are there any other platforms or formatsthat you're experimenting with right now?
As far as outside of YouTube?
Yeah, I've, so I've tried to, Ishouldn't say try, because try means
that I'm being consistent, but, soInstagram is something that I've been
(32:02):
dabbling with, but I'm like, it's work.
And so I was working on that.
Then I was gonna get intoLinkedIn, but then I asked
myself, what's making me money?
Let me focus in on that and then maybewhen I can start actually batching
content, I'll, it'll free me upwith, to have some time to actually
focus a little bit on these other.
Platforms because I, one of the thingsthat I do love talking about is business
(32:23):
and so LinkedIn would be a great placebecause they don't have many creators
on LinkedIn talking about this stuff.
LinkedIn, Twitter, or X and Instagram,it's just those are the platforms
that I know are probably notgoing away anywhere, anytime soon.
And I always think abouthow can I diversify myself?
So tho that's the plan long termis to get, be more in that area.
(32:45):
And I wanna continue to write.
Like I, I enjoy writing now, likeI didn't like to write before,
but that's like something that Iwanna do, become a better writer.
And so tweeting and things likethat, I look at Alex Ozzy and all
the people who are doing what I wannado that's like the platforms that
they're on, and that's something thathe does himself still to this day.
(33:05):
So I just feel like that's somethingthat I definitely wanna do more of, but.
I wanna focus more on YouTube, batchsome stuff where I have the freedom
to do and time to do other things.
But those are the things that Iprobably will end up doing and having
more of, like a high ticket offerand things like that get into my own
products because I've been promotingother people's products for so long.
Now it's time to have my own productand have something of my own.
(33:28):
So that's another thingthat I'm looking into.
It's funny you mentionedthat about writing.
It's it's become a new passionof mine, of trying to, okay.
Trying to be a better writer.
Yes.
I the email newsletter that Ihave, it's not very big right now.
It's, it's probably got I don't know,like seven or 8,000 email people who
I'm connected with only seven or 8,000.
But, it's something that I just startedgrowing at the end of last year.
(33:50):
I had one that was overlike 60,000 subscribers, but
it wasn't the people that.
I wanted to reach, it was, oh yeah.
They're all, I call 'em deadcontacts because they're people
who subscribe to other stuff thatI was doing DEC a decade ago.
Oh, and so I wanted to reset andstart over and I'm getting so many
responses from that small base ofpeople to these emails that I'm writing.
And it's one of the mostenjoyable things that I'm doing.
(34:10):
And I wanna say, I think peopleare thinking that with AI and Chat,
GPT and Claude, that people aregonna lose their ability to write.
And I've found it to be the opposite.
Yeah.
Because I'm.
Enjoying the writing aspect of it,but I'm using Claude in chat, GPT to
help me too, and to proofread it andto make it more condensed and to take
(34:31):
my ideas and thoughts and the thingsthat I'm writing and just make them
look a little slicker or a littlebetter from the outside looking in.
So I, I don't think that it's goingto eliminate, now there are gonna
be people who just put everythingthrough ai, get it to vomit out
AI slop, which is what I call it.
And it's they're gonna do well with it,but I want to actually be authentic.
Yeah.
And be a writer myself.
Yeah.
And what are your thoughts on that?
(34:51):
I think it's I love that because,especially because I don't gotta say
this hack that I use for my email, I havea 50% open rate, which is pretty good.
Oh.
And I use the same subject line forevery one of my emails and it's just
your must read clips for the week.
And I've trained them.
I've always, I always just giveout good value in my content and
I've trained them to open my emailsbecause they're gonna enjoy it.
(35:12):
And I put a little personal touchabout what I worked on that week.
I send one email a week.
And I'll just say Hey peeps.
And I'll give 'em an example of what Iwant, what I learned through that week.
And then I always post a YouTubevideo that I'm posting that week,
and then maybe a little, tip ofthe week or something like that.
And that's done really well for me.
And so I love my newsletter too.
I love writing.
(35:33):
To my newsletter and I have thatbuilt a community of people who like
are looking forward to my emails.
So I think that's so huge and justI love what you said about becoming
a better writer because I justthink that's a great skill to learn.
And I use chat B two too, but I use themwhere I'll literally write everything.
And then I'll tell them how make it betteror make this, I'm like, tell them what
(35:54):
I'm trying to do and then and then I'llsay make it flow better or something.
However, whatever my intention is, I'lltell them what it is and then I'll copy
and paste everything I already wrote.
So it's all my words.
They're just making itsound a little bit better.
I think we are at a huge advantage becausewe can write and it will always look good.
'cause at the end of the day you can likefilter it through chat, GPT or Claude.
(36:15):
Yes.
Absolutely.
I love that.
I'm glad that you and Iagree on that premise.
As we close out today I wanna ask youa more of a bigger picture question.
What final message would you give toaspiring YouTubers and creators and
entrepreneurs listening to this podcast?
Yeah, my everything is with intention.
You don't just create a videobecause you have a great idea.
(36:36):
You use intention andsay, okay, what's working?
Why would someone watch this andask yourself every single time.
Would I wanna watch this?
Would this make me curiousenough to click right now?
You wanna always stay curious andasking yourself as your own avatar,
is this something that I would watcheven throughout your entire video?
Am I looking at my phone while I'msupposed to be reviewing my video?
(36:58):
What's making me not wanna watch it?
You need to train yourself to beable to look at what's working.
And then put it to putyour own spin to it.
So that's my biggest advice, is justto learn what's working for other
people and not just post things,but do everything with intention.
And that's how you'regonna get far on YouTube.
Wow.
That is great.
Whitney, thank you somuch for joining us today.
(37:20):
You have been an excellentguest and congratulations.
Like I said, off air on your success.
I will have links to everything inthe show notes, so Whitney's YouTube
channel, her Instagram, as well as herYouTube affiliate bootcamp, which is
something that we didn't talk about.
But if you are looking to getinto affiliate marketing, I highly
encourage you to go check that out.
All of.
(37:40):
Those links and more willbe in the show notes.
And Whitney, we appreciate itand we'll talk to you next time.
Thank you.
And that's it for this week's episodeof the YouTube Creators Hub Show.
Every Friday we release these interviews,so if you haven't already subscribed
to the show, whether you listen viaSpotify, apple Podcast or some other
RSS feed, we would really appreciate it.
Don't forget, if you're lookinginto working with someone around
(38:03):
your YouTube channel, I do offerone-to-one YouTube coaching.
All of those links are downbelow, and I promise you.
The best money you'll spend in the Creatoreconomy today is the five bucks that gets
you access to our Creator's Corner group.
You get access to our Discord server withover 300 people talking about YouTube
all throughout the week, as well asour monthly mastermind calls, exclusive
(38:25):
podcasts from me and much, much more.
So check that out if you haven't already,and we'll see you guys next week.
It works really well in my favor,so that's what I still like to try
(00:04):
different things, but if I want awinning formula, that's it right there.
Look at winning outliers.
When I say outliers too, are, theseare videos that have done really well
for them that typically have not, likeif you look at their views, they'll
see these breakout videos where you'llbe like, oh, that did really well.
And you ask yourself, why is it the title?
Is it the thumbnail?
Hello, and welcome back tothis week's episode of the
(00:26):
YouTube of Creators Hub Podcast.
Dusty here as always.
I really would like to say thankyou to all of you who have been
listening the past few weeks.
The show is really growing andit's because of people like you.
If you haven't already, don't forgetto subscribe to the show, wherever and
however you listen to your podcast.
That way.
Every Friday when we releasea new interview, you are
notified through your feed.
(00:47):
Also we're brought to you today byeverything that we have to offer creators.
First thing is I offerone-to-one YouTube coaching.
I work with many creatorsall throughout the week.
Have been working with someof them for years now, and
I'd love to be that for you.
So if you're looking to take your YouTubechannel to the next level and you'd
like to start working with someone,definitely check out my links in the
(01:09):
show notes of this episode and others.
As well as for five bucks amonth, you get access to our
Creator's Corner Mastermind group.
It's access to our Discordserver where you can chat and
rub elbows with other creators.
We do a once a month Zoom call, whichis our mastermind calls that I host.
We either do deep dives into someone'schannel or we cover a specific
(01:29):
topic, and then I also release.
Exclusive podcast episodes thatare just monologues about different
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All of that is exclusiveto you for five bucks.
Definitely check that outif you haven't already.
And then lastly, we have ourEntrepreneur's Minute email newsletter.
(01:50):
It's absolutely free.
It releases every Friday, and it'sbasically a behind the scenes look of
what it takes to be a entrepreneur,run a business, grow a YouTube
channel, launch and grow a podcast.
So if you're looking for tips, tricks,resources, just different thoughts
that I have going on, definitelycheck that out if you haven't already.
With all that said, let's jumpinto this week's conversation.
(02:11):
Hello everyone and welcometo the conversation portion
of the show this week.
I am joined today by Whitney Bonds.
She's just Whitney Bonds over on YouTube.
She is a creator of a thrivingYouTube channel right now
with over 150,000 subscribers.
I believe that is actually a little bit.
Delayed because right nowshe has 160,000 subscribers.
(02:33):
Yeah.
So you're actually doing much betterthan even your bio says where she teaches
aspiring entrepreneurs how to launchand grow successful online businesses.
Starting with YouTube at the core.
She's known for her clearstep-by-step guidance, and Whitney
helps her audience master YouTubestrategy affiliate marketing.
Content creation and a much, much more.
(02:54):
All with the goal of buildingsustainable income from home.
Whitney, how you doing today?
I'm doing so great.
I'm so happy to be here.
Thanks for having me.
I'm happy to have you.
So let's go ahead and just jump right in.
Let's not any time.
So the YouTube channel, as we mentioned,up to 160 K subscribers, you're just
now over the 200 videos uploaded Markin terms of like myself, who's a YouTube
(03:15):
coach and I'm in this stuff every day.
Only 200 videos to getto 160,000 subscribers.
You're obviously doing something right.
So let's back up for a minute.
What's the origin storyof the YouTube channel?
How did this whole thing start?
Yeah, so I started my wholeonline journey with a blog and
it started doing really well.
I had no idea, I wasn't a great writeror anything, but I follow this concept.
(03:37):
Find someone who's doing something thatyou wanna do and is doing well, and then
use their strategy and make it your own.
So I found out these bloggers weremaking a hundred thousand dollars a month
with their blog and I only needed 2000.
So I said, okay, let mefollow their strategy.
So I did, I followedtheir strategy to a t.
I only made $5,000 my firstyear blogging, and then the very
(03:57):
next year I made over $200,000.
And that was.
Life changing for my family andI, so a part of that process of
learning how to blog, I follow theprocess of those bloggers making a
hundred thousand dollars a month.
Long story short, I had tolearn SEO, which is stands for
search Engine Optimization.
It was completely Greek to me.
I did not wanna learn that, butI knew that's what I had to do
(04:18):
to get to where I wanted to be.
So I learned it.
So long story short, I was doingwell with my blog, but then Pinterest
was one of my main traffic drivers.
To get in traffic to my blogand they changed their algorithm
and I lost all my traffic.
I was getting over a hundredthousand page views per month to my
blog, and it went down to nothing.
And then I was left with only Googleas my source of traffic to my blog,
(04:40):
and I didn't feel comfortable becausewhat if Google changed their algorithm,
like Pinterest, I'd have nothing.
And so I was looking for another outletthat could bring traffic to my blog.
That was the intentionthat I was looking for.
And.
Why I even thought maybe a YouTubechannel, but I said I would never
start a YouTube channel because I wasterrified of being in front of the camera.
I had such anxiety about just beingon camera, speaking in public.
(05:03):
And then I said I would never start aYouTube channel until I interviewed Nate
O'Brien on my blog and he's a YouTuber.
And one of the questions I askedhim was Nate, how much do you make?
And when he told me he madeover $30,000 in just the month
of January just from ads.
I was like, where's my camera?
Because I was not going to allow myfear anymore, keep me where I may
(05:25):
have to go back to my nine to five.
And that was like not gonna happen.
So I did what I had to do.
I got over my fearsand I just got started.
And that's the only reason I startedYouTube channel is because I was
inspired by Nate O'Brien and I'mlike, if he can do it, I can do it.
And I wanted just to make sure that I had.
Another sustainable incomesource than just my blog
because of Google, which it did.
(05:47):
They changed their algorithmand I lost all my traffic.
So thank God I started a YouTube channelbecause it's been all the way up, ever
since I started my YouTube channel.
So that's the backstory.
Yeah, a lot of takeaways there.
Number one, I always tell people,don't ever put all your eggs
in one basket because if youdo, you're gonna be in trouble.
Especially in online business.
It's why I all the time preach, diversify.
Diversify.
(06:07):
Your income streams very important.
Yeah.
I wanna take you back tothat moment when you realized
that, okay, where's my camera?
I wanna start this thing.
Yeah.
What did you do internally toget yourself past the fear of
putting yourself on camera?
Because.
One of the things that I do when I preparefor my guests is I go back and I watch
a bunch of their new videos, and then Igo back and I watch their oldest videos.
(06:31):
You just seem so comfortable now Yes.
In your newer uploads.
And then when I went to watchyour first uploads, you could
tell like the rest of us.
You're learning.
I don't even sound likemyself in my first videos.
How did you get past that?
Yeah.
So I'm particular in what I want to say,and so I wanna make, I can drift a lot.
That was a problem for me.
(06:51):
Like I can go off course when I'm tryingto talk about, and I, and with you two,
retention is so important and just stayingon top and getting right to the point.
So I had to eliminate that challenge ofmyself or whatever you would call it.
I wasn't good at staying ontask, so I had to eliminate.
I had to figure out what could fix it,so I bought a teleprompter and that
literally changed everything for mewhen I learned that I could just read.
(07:13):
What I'm saying, and to thisday, I still use a teleprompter.
I literally write my scripts out word forword, but I say it, I write like I talk.
So when I'm reading, I'm justtalking, but I'm staying on task.
I know exactly what I'm gonna say.
I don't wanna have topractice before I do a video.
I can literally just write my script.
Come down when I think it's okay, comedown and record, and it takes me less
(07:36):
than 30 minutes and I do it once a week.
And now I've got it down to a science.
So coming up when I found out that I couldhave a trans a teleprompter, that changed
the whole game for me and that gave methe confidence to say I don't have to.
Think about what to say.
I can just read what, and just saywhatever I wrote down that I need to say.
So that was really a game changer for me.
And the more I did it, at first I'mjust like standing there, like reading.
(08:00):
Then I realized I had to move around,like act like I'm not reading.
And I think that was really a bigconfidence builder that I don't have to
memorize what I have to say or try toact like an expert I could just read.
And that changed the game for me.
Yeah.
The past few guests I have on the,have had on the show have mentioned
teleprompters as part of their revealingstrategy of feeling more comfortable
(08:20):
and feeling like they have that safetyblanket of, and they make teleprompters
now, like right now I'm looking atmy really nice camera that I have
set up with all my lights around andeverything, and they make teleprompters.
And I assume yours is similar.
That basically looks as ifyou're looking into the camera.
Yeah.
Like I can show you really quickly,like this is mine right here.
And then I'll have my phone and I'mjust like reading word for word.
(08:41):
It's like a mirror and I just read itand it's attached to my camera here.
So it's, that's awesome.
Looking at the camera and yeah, just sothat's makes it so much easier for me.
And that's the reason I can do this atsuch a fast rate of just coming down
recording for 30 minutes and I'm done.
What was the moment with the YouTubechannel where you thought to yourself.
(09:04):
Okay.
This might be something serious,like I think I might have stumbled
upon something that can really be thenext kind of season for my business.
What was that moment for you?
Honestly, it was when I startedbecause I just have this me too
mentality, like if that happenedfor Nate, it can happen for me.
I talked about personal finance.
He talked about personal finance.
I had a little.
(09:24):
Different spin I had kinda the moms andstuff like that, so I knew it going in.
I wasn't gonna go into anything thatI didn't think was gonna happen.
And going in from day one, I alwayssay I became the person that already
had the plaque before I had it.
And they say one videoweek, one video week.
I did learn how to find topicsthat people are interested in.
So I learned how to find topicsthat people are interested in.
(09:47):
And I did videos on that.
Does every video blow up?
No.
But if I do the research andI do what I found to work.
It works.
I still like to test things out and dostuff, and then when I do like a video
posted recently, it didn't really pop offbecause I was trying to do something new.
So I'm going back to say, allright, that's not a good strategy.
So I just like to test a lot,even though when I do what I know
(10:09):
works, it always works really well.
But I still just, the creatorin me still likes to try things
outside of the box, but, really the,when I got started, I was all in.
It wasn't a plan B, so I just said,this has gotta work and it worked.
And I said the same thing with my blog.
I think with having that, that no op otheroption is a motivator and it just keeps
(10:30):
me focused I don't have another choice.
This was it for me.
So that's kinda, I wasjust all in from day one.
I love that.
What was your biggest or one ofyour biggest breakthrough videos,
and why do you think it worked?
Yeah, so one of the things I had got aneditor, I. And one day we were talking
about like, how can we get over this peak?
Because I started my YouTube channel aboutblogging because I had a successful blog.
(10:53):
So I thought it was just fittingto share how I make money blogging.
And but this is around 2020.
People are not interested in blogginganymore, and I want the plaque, so I'm
like, I'm just stuck at a certain amount.
I'm only getting so many thousands ofviews, but I wanna get over that hump.
But subject matter is so importantif that's what your goal is.
(11:13):
You don't have to get a lotof use to make a lot of money.
But my goal was just I wanted theplaque and, that kind of thing.
So I had to figure out what's my topic?
I need to change what I talk aboutand what I talk about has to be a
broad appealing something that alot of people are interested in.
So I had to change what I was thinkingtalking about and what I talked about.
My blog was making money.
(11:33):
So that was an easytransition to say if I want.
The views and the plaque andthings like that, I have to
change what I wanna talk about.
So everything really changed when Ichanged my subject matter to personal
finance and they my blog, my YouTubechannel really blew up after I
started talking about ways to makemoney because it's just things that
a lot more people are interested in.
(11:57):
So it was more of a kind of a. A net.
The net got wider.
Yeah.
And your audience, your potentialavatar or the person you were trying
to reach really got wider and youwere reaching more people once
you transitioned from, and we'vereally seen this, blogs still work.
There's still a few blogs that Icover and a few blogs that I follow
myself and they're working, but it'snot what it was in the early 2000.
(12:20):
No.
Yeah.
Tens and things like that whereblogs were really blowing up and
you mentioned Pinterest and howthey changed their algorithm.
There's been a lot of things.
Happen like that.
Yeah.
And the world's really moved to video andnow we're getting into the world of ai.
And so there's a lot of differentthings coming, and so I appreciate
you sharing that kind of introspectivejourney of what you learned and making
that pivot in your YouTube channel.
(12:40):
That was gonna be a question thatI asked you later, and so I'm
glad that you shared it there.
Speaking of research and SEO, what isyour strategy on thumbnails and packaging?
How do you do it?
Give us the full breakdown of your.
Workflow when it comesto thumbnail design?
Yeah.
I love this question becauseI, so I am just a big proponent
(13:01):
of just learning what works.
So what I do though is I take, I look atoutliers of other industries, not my own,
because if I do a video with the samethumbnail that everyone has done in my,
that I'm for the topic that I'm targeting.
I can't stand out.
They like already saw that next.
But if I find things that are workingin other niches, I can literally
(13:22):
just take that and that same idea,that's a working idea, and then put
it to my put it to my own channel.
So I'm gonna give you an example.
I. Charlie Chang is a personalfinance YouTuber, and he did a
video about it was like 11 geniusways to make money with Chad GPT
or from home, make money from home.
That video did really well for him,and so I said, I wanna do a video
(13:45):
about how to make money on Canva.
I had no idea what to, I neverknow what to title my stuff.
So I look at what's working forother people, so I say, okay.
That was a working title,genius Ways to Make Money.
And then his was with Chet GBT.
So I was thinking, okay, howcan I make this for mine?
So I only had eight ways thatyou could make money with Canva.
So I said Eight Genius Waysto Make Money with Canva.
(14:08):
That was a working title that Ihad to just put my own spin to.
And then I had a good thumbnailthat was like Get Rich with Canva.
And this was another Charlie Chang's.
A thumbnail that he had usedfor a different video topic.
Totally different topic.
And so it was a working,it worked for him.
So I'm saying that could work for me.
(14:28):
So I did a little different spin to it,but I did what was working, I put for
the video target that I was working on,and that video is doing really right now.
And I know it's because I did myresearch by looking at what was
working and putting my own spin to it.
And every time I do that.
It works really well in my favor.
So that's what I still liketo try different things.
(14:49):
But if I want a winningformula, that's it right there.
Look at outliers of winning outliers.
When I say outliers too are, theseare videos that have done really
well for them that typically havenot, like if you look at their views,
they're called like breakout videos.
So then you'll have see these breakoutvideos where you'll be like, oh, that did
really well, and you ask yourself why.
(15:09):
Is it the title?
Is it the thumbnail?
It's usually those two things, or theintro, or It's usually the two things.
So yeah that's what I look for andthat's like my strategy when I'm ever,
I'm trying to do a new YouTube video.
It's amazing you just said that.
It's one of the strategies that Ihelp implement for my clients in my
coaching business is when they hire me,I say, okay, let's look at outliers.
(15:30):
And they're like, what's an outlier?
And so we go and we look andit's basically videos that
over perform for the creator.
Yeah.
If you use a tool like Vid iq theyactually give you a a thing underneath
the video thumbnail and title thatsays like 10 x or some of them even
have a hundred x, which, is a super.
Big outlier.
Yeah.
And I'm looking at that one nowfor your channel, eight Genius
Ways to Make Money with Canva.
(15:51):
You're uploaded that 13 days ago.
It's at 66,000 views, 91 viewsper hour on average right now.
And that's a 7.6 x outlier for evenyour channel, which is fantastic.
You're, that video is really performingwell for you and you've just walked
us through the whole process.
You can tell you're a creator.
'cause not only did you give us the actualanswer to my question, but you gave me.
An example, which is so helpful for peoplelistening and watching this podcast later.
(16:15):
So I really appreciate you doing that.
Now there are tools out there like one often.com Spotter Studio I mentioned Vid iq.
How do you do your research?
Do you just go to YouTube and searchfor a niche or something that you know,
that you've looked at before or thatyou're relevant or how do you do that?
Great question.
The YouTube homepage is like my, go-to, Ifeel like this is such a underrated way,
(16:37):
but it's a great way to just I constantlyam looking at my YouTube homepage and
seeing what they're feeding me, andI'm finding new creators all the time.
I've never seen before.
And I can see with Vid IQ.
What are some breakout videosthat are happening for them?
So one thing I do is oh,that hap, who is this person?
So I would just go to their page, goto their videos, and then I'll look and
then I'll go to popular because I'll see.
(16:58):
'cause I'm always interested, whatare popular, what are, I don't
know what people are interested in.
I let the views tell me.
So I go to their popular and thenI see what kind of videos have
done well for them to tell me.
What are people interested in?
I have no idea.
I let the research tell me.
So I let the views tell me what peopleare interested in and then I say,
would I wanna do a video on that?
If so, I just screenshot a lot ofthese things and then I'll just put it
(17:21):
in like a Google Doc of just workingtitles or video ideas that I can do.
So when it comes to doing a video,I can just go to that little bank
that I've created and just come upwith ideas that are working and then
look at the thumbnail and title andjust rework them for my own self.
That's fantastic.
Next question.
How often do you post and how doyou balance consistency and burnout?
(17:45):
Yeah.
Great question.
I post once a week and I wantto get to the point so bad.
I keep saying this, that I wanna batch,I wanna be able to come date like at
least one week, do a couple videos,but that's easier than it sounds.
And it's like I just, my, the systemthat I have right now is on Monday, I
find out what I'm going to do a video on.
And then Tuesday I actually writemy script out and then Wednesday I
(18:08):
record and send it off to my editor,and then I'm done for the week.
See those extra days Icould, that I have free now.
I could be working towards my anothervideo sooner, but I just, I'm a mom,
I'm a stay at home mom of three,so I still wanna enjoy my life.
So to me, this is the work part.
Once I do that, and it doesn't takeme much time, especially if you do
(18:29):
this as on a continuous basis, it doesnot take as much time, especially if
you're doing a listicle video whereyou just are doing videos that you've
already done before, but you're putting'em into a list, it doesn't take much
time to do those types of videos.
But that's currently my process.
I work like three days a week fiveto 10 hours because I don't work
full-time days 'cause I'm a mom and Istill do other things in my business.
(18:52):
But YouTube is my primary income source.
But this is like my scheduleper week pretty much.
Can you talk a little bit about communitybuilding outside and inside of YouTube?
Like what are you doing to fostera community that trusts you that
will click on your affiliate linksthat will come back and watch
your videos over and over again?
What part does the communityplay in the brand that you're
(19:16):
building from your YouTube channel?
Yeah, it's huge.
One of the things that, so I make the mostof my money with affiliate marketing, and
the only way that I can make money withaffiliate marketing is by building trust.
So in my videos, I'm alwaysnot just saying, do this.
I'm showing why, or I'm typicallyshowing a success story of someone who
has done something and then I show themthe process that they went through.
(19:39):
So any tools or things that they've doneto get to that point, that gives them a
belief that if the whole me Too mentality,if they can do that and that's what
they went through, then I can do it too.
And then they need to know how.
So they go to my descriptionor my comment section, they'll
click on the link to get to that.
A result that they're looking for.
So I think just trust iseverything showing what I've done.
(20:01):
I'm very transparent aboutwhat I do and how much I make.
And then the roadblocks too.
I think people really want real,and if you can do that's why people
like me and come back to my channelsbecause they're like, oh, I know
she's not just giving some fluff.
She's got some actual ways and backed upby data or other success stories that I
can trust her because of these reasons.
(20:23):
Speaking of the trust thatleads to monetization.
Let's go ahead and transitionnow into how you make money.
Yeah, so let's start the conversationwith your monetization buckets,
is what I like to call them.
You mentioned that it's primarilyaffiliate revenue, and then you
obviously have YouTube ad revenue.
So break it down for us.
What does the income stream kind ofmodel look like for you currently?
(20:43):
Yeah, so it's funny because I make mostof my money with affiliate marketing,
which is usually around $20,000 amonth with just affiliate marketing.
And sometimes it's more dependingon how well a video does.
With ad revenue, like this monthI've made, I haven't made this
month much in a while, but thismonth I'm making over like $9,100.
And that is as typically, I usuallyrun like five to 6,000, but I've been
(21:07):
having some videos do really well,so I, this month is like $9,100.
And then.
This I can't believe it because Itypically don't like sponsorships and
I normally don't do them, but they'reabout to supersede how much I'm making
right now from some brand deals thatI'm just like securing right now.
And I, while I think that's good, Ialso brand deals don't last forever,
(21:30):
so I want to continue to make surethat I have something in place that is
going to continuously make me money.
But brand deals right now is actually.
Superseding my income right now for somedeals that are, we're working to make
them, putting them in the contract andeverything, so it's nothing set yet.
But we've had meetings that I'm justlike, I am, like, my mind is blown
(21:51):
by the amount that brands will payfor you to talk about their products.
And you get affiliateopportunities outta this stuff.
So I'm just amazed at all this stuff.
So let's get a little deeper with that.
Yeah.
Let's just go ahead and put amagnifying glass on the affiliate stuff,
because I haven't talked to affiliatevery much in the past few months.
So break it down for us, like aspecific video, let's just say the
(22:13):
Canva video per se, the one we'vebeen talking about, eight genius
ways to make money with Canva.
Yeah.
How are you making money?
From that video, will you talkabout the affiliate process and
explain it in depth to the audience?
Yeah, so that one, honestly, I amnot making much money at all with
affiliates for that one because Ihave a brand sponsorship in that one.
(22:33):
So I, there was, that wasmore of a video, I should say.
I'm making some money because I, inthe fir, the very first way that I talk
about you can make money in that videois through printables, and I don't
go very in depth in Avid, which is a.
A smart hack because I have alonger form video that goes into
how to make money with printables.
So I'm also directingpeople to that video.
(22:54):
And that video is the one that hasaffiliate opportunity in there, and
it's one of the ones that make melike money like almost every day.
And sometimes it's $74 from justthat one affiliate opportunity.
So that is one of the ways thatI'm making money through affiliate
marketing, that video, but I havea sponsorship in that video too.
That I'm making really good moneyon based off of the views for that.
(23:15):
So I thought this video would doreally well and it's gonna pay
me really well from this brandthat I promoted in that video.
And ad revenue was another way thatI was saying, okay, I could probably
make good money with ads on this video.
I know I'm gonna promote the sponsorin this video and I can take people
to my other video about printables tomake money with affiliate commissions.
(23:36):
Everything else is really justgood value free information.
And I do that on purpose sometimesbecause I don't want people
thinking I'm just trying to sellthem something every single time.
So I don't want the video beingfull of affiliate links because
it just looks like I'm just tryingto say these things to make money.
So there's a strategy to it and there'sjust, yeah, there's a strategy to it.
You don't wanna just, everything's buythis so you can learn how to make money.
(23:57):
Like everything.
You do not, and that's why I thinktoo, my audience likes me and trust
me, because it's not always about.
Making money.
It's also about building trust andlong-term relationships where when I
do have something that they wanna payfor, that they'll actually trust that
it's something good and they don'tmind it from being for someone like me.
How do you balance that?
How do you balance providing goodfactual information that is beneficial
(24:22):
and gonna be helpful to the viewer?
And also knowing that, deep downyou're trying to, stay afloat
and make money from these videos.
How are you balancing the stuff?
Yeah, it's a great question because I,and I would say I lose a lot of money.
Too, because I'm also being ethical.
I look at a lot of other YouTuberstalking about some stuff, and I'm
like, that does not make money.
Or that's not real.
(24:43):
And I know deep down they'reonly doing that to make money.
And so I just know that my integritywill take me longer or further in
the long run than even right now.
The way I balance is I always askmyself, does this really help someone?
And that even makes me speak andbe more true and honest with it.
I balance it by making sure whateverI'm promoting is something that's real.
(25:05):
And it's not just tryingto make money from it.
Because if I can, you can seethrough those people and I know,
I see through these YouTubers andI know I, I don't believe anything
that they say because I know.
They're just trying to promotesomething and make money from
it, not really thinking aboutdoes this really help the person?
I think that's what setsseparates me from other people.
And sometimes, you lose somedollars because of it, but I think
(25:25):
in the long run it's worth it.
Yeah I feel like the video, the typesof videos that you do, I see come
across my home feed quite frequently.
Yeah.
And there, there are people that I'veclicked into the video thinking, we've
all seen, eight ways to make money withchat, GPT or Gemini or Canva or whatever.
But a lot of times I'll get, twominutes into those videos and just start
(25:47):
thinking to myself, man, this is off.
It's like they're marketingsomething through their packaging
that when I get into the video,there's not much depth there.
Yeah.
And with your videos, when I waswatching them, the thing that I
thought stood apart for your videosis that you'll actually give examples.
Like you'll talk about actualhumans that have made money via the
tactics that you're talking about.
(26:07):
Yeah.
And I think that doing ways.
Doing strategies like that will reallyhelp the audience really begin to love
you and trust you and that's why you'redoing so well with affiliates and
brand deals and things such as that.
So I really love to hear you saythat 'cause it is something that
I feel like some people get tiredof seeing these types of videos.
But yours.
Have a little bit of real world proofin them, which I think is awesome.
(26:28):
Thank you.
What's been the hardest partfor you of being a creator
that most people don't see?
Yeah, the hardest part is likenot jumping on these trends.
I like the thing now is eight lazy waysto make money online, and they're saying
like $10,000 a month and and I know ifI did a video on that, it would do good.
Like I did a video on thatbefore and it was like, really?
I don't wanna say lazy, but I don't, Ijust, some of the click bait is just I
(26:51):
just, I see that I could totally makea lot of money with these videos and
then, but I'm like, I just, you reallycannot be lazy and make that much money.
And and then I could probably coulddo a spin to it and say I know you
watched this 'cause you wanna be lazy,but these are actual true, honest ways.
You gotta do a little bit of work.
I could do a video like that, butwhen I see some of the videos and
the titles, it just makes me cringeand I see them doing so well, but
(27:14):
I'm just like, they're not true.
So that's, I feel like those,that's a hard part for me because I
wanted, I want to do viral things.
I wanna do videos that a lot ofpeople are doing it on, but if
I just feel like it's just not.
Honest, I just don't wanna, I don't do it.
I feel like there's that battleof I can make more money, but
I also like, am I being honest?
So it's just like that whole battleis like, it's real sometimes.
(27:38):
It is.
And speaking of battle and internalbattles, how do you push forward and
stay motivated when a video doesn'tdo well or growth stalls or you're
like, okay, I'm used to making X numberof dollars the past three months,
but this month the average or the,the projections are slightly lower.
How do you stay motivatedand keep pushing forward?
(27:58):
Yeah, that's a great question.
'cause I'm telling you, it's like a videodoesn't do well and I'm like, do I know
anything and my business is crumbling now.
It's just like the.
Feelings of this onevideo not performing well.
And then I'm just like,do I know anything?
And the answers, I just, it's the mind.
It's like such a mind battle.
You have to say, no, Whitney,you know what you're doing well.
So every video's not gonna popoff, but it just keep going.
(28:21):
And then, so that's this weekfor me, like this video that I
did, I thought I could do well.
And it's just not performinglike I wanted it to.
And then I'm like, I'm saying, okay,I just need to go back to what works.
Making money online side hustles.
I feel like sometimes YouTube can putyou in a box and the videos that you
know do well will probably do well.
And sometimes because this is my channel,I wanna venture out a little bit.
(28:45):
But sometimes when I've been triala little bit, it doesn't give
me the results that I wanna see.
And so I think that's okay too.
I feel like, but I also have to remindmyself that the video didn't do well
because this is not my typical flow.
This is not what I normally do.
And when that happens, I just have tosay, go back to what you know is working.
So if I wanna do well onYouTube, I know what's working.
I should stick to what's workingand continue to test stuff out.
(29:08):
Just know if you test it out, it may notdo well and prepare yourself for that.
I never prepare myself for a video notdoing well, so when it doesn't do well,
I just be like, do I know anything?
And then I go to this wholebattle again yes, you do.
It's just, it's a wholething with entrepreneurship.
I tell you, it's something else.
It's one of the hardest parts becauseI was dealing with a coaching client
(29:29):
last month whose channel got, basically,it's like actors or child actors.
Who get typecasted when they'reyounger and they can't ever
get out of that specific role.
If they're known to be the villainin video, in movies, it's gonna
be hard for them to branch out.
There are some actors who transcend that.
But as a YouTuber, YouTubecan really put you in a box.
And as a creator, sometimes you want togo outside the box, you wanna talk about
(29:52):
other stuff, and I think that there'sgonna be a place for that in the future.
And I think that YouTube is gonnado a better job going forward.
It may take a couple of years of being.
Able to allow creators to diversify.
Yeah.
Like on my channel where I talk aboutYouTube entrepreneurship, building an
online business, faith and family, thelast two, faith and family, I really
can't talk about on the channel becauseYouTube will penalize me and it won't do
(30:14):
as well as the stuff that I'm known for.
And so I want a YouTube where we cantalk about the broader topics in our
channel, and I think that we'll get that.
Speaking of YouTube.
Can you talk about the trends thatyou see as a creator that you think
are gonna shape the future of YouTube?
Yeah.
I feel like this is the best timeever to start a YouTube channel there,
so since I'm always on the YouTubehomepage, is looking at what's.
(30:37):
Happening.
When I see these thumbnails andthese new creators, it's just
like talking head, no camera, no.
There's no fancy equipment.
The way YouTube going is going that Isee is people want real, and they just
wanna see what are people doing that'sreal, that they can like, learn from.
They wanna see result driven contentthat these people are saying.
(30:59):
I, how I made $15,000 copyme or something like that.
And they're just showing a screenshotof like their dashboard or something
like that, and that's their thumbnail.
I'm like, how is this doing so well?
But this is the way I see YouTube going.
Is this more authentic,real, not the whole glamorous
thing that we think we need.
The editing has gone down.
You don't need that much editing at all.
(31:20):
It's just like blowing my mind how thingsare changing and making it so much easier
for people who wanna start a YouTubechannel, to start a YouTube channel now.
And that's why I'm like, this is thetime, if ever, to start a YouTube channel.
'cause you don't need all the editing,not every five seconds do you need
something to take people's attentionor keep their attention anyway.
So I just feel like the timenow is just to be, show what's
(31:40):
working for you and share that.
'cause people are interestedin what's working.
Are there any other platforms or formatsthat you're experimenting with right now?
As far as outside of YouTube?
Yeah, I've, so I've tried to, Ishouldn't say try, because try means
that I'm being consistent, but, soInstagram is something that I've been
(32:02):
dabbling with, but I'm like, it's work.
And so I was working on that.
Then I was gonna get intoLinkedIn, but then I asked
myself, what's making me money?
Let me focus in on that and then maybewhen I can start actually batching
content, I'll, it'll free me upwith, to have some time to actually
focus a little bit on these other.
Platforms because I, one of the thingsthat I do love talking about is business
(32:23):
and so LinkedIn would be a great placebecause they don't have many creators
on LinkedIn talking about this stuff.
LinkedIn, Twitter, or X and Instagram,it's just those are the platforms
that I know are probably notgoing away anywhere, anytime soon.
And I always think abouthow can I diversify myself?
So tho that's the plan long termis to get, be more in that area.
(32:45):
And I wanna continue to write.
Like I, I enjoy writing now, likeI didn't like to write before,
but that's like something that Iwanna do, become a better writer.
And so tweeting and things likethat, I look at Alex Ozzy and all
the people who are doing what I wannado that's like the platforms that
they're on, and that's something thathe does himself still to this day.
(33:05):
So I just feel like that's somethingthat I definitely wanna do more of, but.
I wanna focus more on YouTube, batchsome stuff where I have the freedom
to do and time to do other things.
But those are the things that Iprobably will end up doing and having
more of, like a high ticket offerand things like that get into my own
products because I've been promotingother people's products for so long.
Now it's time to have my own productand have something of my own.
(33:28):
So that's another thingthat I'm looking into.
It's funny you mentionedthat about writing.
It's it's become a new passionof mine, of trying to, okay.
Trying to be a better writer.
Yes.
I the email newsletter that Ihave, it's not very big right now.
It's, it's probably got I don't know,like seven or 8,000 email people who
I'm connected with only seven or 8,000.
But, it's something that I just startedgrowing at the end of last year.
(33:50):
I had one that was overlike 60,000 subscribers, but
it wasn't the people that.
I wanted to reach, it was, oh yeah.
They're all, I call 'em deadcontacts because they're people
who subscribe to other stuff thatI was doing DEC a decade ago.
Oh, and so I wanted to reset andstart over and I'm getting so many
responses from that small base ofpeople to these emails that I'm writing.
And it's one of the mostenjoyable things that I'm doing.
(34:10):
And I wanna say, I think peopleare thinking that with AI and Chat,
GPT and Claude, that people aregonna lose their ability to write.
And I've found it to be the opposite.
Yeah.
Because I'm.
Enjoying the writing aspect of it,but I'm using Claude in chat, GPT to
help me too, and to proofread it andto make it more condensed and to take
(34:31):
my ideas and thoughts and the thingsthat I'm writing and just make them
look a little slicker or a littlebetter from the outside looking in.
So I, I don't think that it's goingto eliminate, now there are gonna
be people who just put everythingthrough ai, get it to vomit out
AI slop, which is what I call it.
And it's they're gonna do well with it,but I want to actually be authentic.
Yeah.
And be a writer myself.
Yeah.
And what are your thoughts on that?
(34:51):
I think it's I love that because,especially because I don't gotta say
this hack that I use for my email, I havea 50% open rate, which is pretty good.
Oh.
And I use the same subject line forevery one of my emails and it's just
your must read clips for the week.
And I've trained them.
I've always, I always just giveout good value in my content and
I've trained them to open my emailsbecause they're gonna enjoy it.
(35:12):
And I put a little personal touchabout what I worked on that week.
I send one email a week.
And I'll just say Hey peeps.
And I'll give 'em an example of what Iwant, what I learned through that week.
And then I always post a YouTubevideo that I'm posting that week,
and then maybe a little, tip ofthe week or something like that.
And that's done really well for me.
And so I love my newsletter too.
I love writing.
(35:33):
To my newsletter and I have thatbuilt a community of people who like
are looking forward to my emails.
So I think that's so huge and justI love what you said about becoming
a better writer because I justthink that's a great skill to learn.
And I use chat B two too, but I use themwhere I'll literally write everything.
And then I'll tell them how make it betteror make this, I'm like, tell them what
(35:54):
I'm trying to do and then and then I'llsay make it flow better or something.
However, whatever my intention is, I'lltell them what it is and then I'll copy
and paste everything I already wrote.
So it's all my words.
They're just making itsound a little bit better.
I think we are at a huge advantage becausewe can write and it will always look good.
'cause at the end of the day you can likefilter it through chat, GPT or Claude.
(36:15):
Yes.
Absolutely.
I love that.
I'm glad that you and Iagree on that premise.
As we close out today I wanna ask youa more of a bigger picture question.
What final message would you give toaspiring YouTubers and creators and
entrepreneurs listening to this podcast?
Yeah, my everything is with intention.
You don't just create a videobecause you have a great idea.
(36:36):
You use intention andsay, okay, what's working?
Why would someone watch this andask yourself every single time.
Would I wanna watch this?
Would this make me curiousenough to click right now?
You wanna always stay curious andasking yourself as your own avatar,
is this something that I would watcheven throughout your entire video?
Am I looking at my phone while I'msupposed to be reviewing my video?
(36:58):
What's making me not wanna watch it?
You need to train yourself to beable to look at what's working.
And then put it to putyour own spin to it.
So that's my biggest advice, is justto learn what's working for other
people and not just post things,but do everything with intention.
And that's how you'regonna get far on YouTube.
Wow.
That is great.
Whitney, thank you somuch for joining us today.
(37:20):
You have been an excellentguest and congratulations.
Like I said, off air on your success.
I will have links to everything inthe show notes, so Whitney's YouTube
channel, her Instagram, as well as herYouTube affiliate bootcamp, which is
something that we didn't talk about.
But if you are looking to getinto affiliate marketing, I highly
encourage you to go check that out.
All of.
(37:40):
Those links and more willbe in the show notes.
And Whitney, we appreciate itand we'll talk to you next time.
Thank you.
And that's it for this week's episodeof the YouTube Creators Hub Show.
Every Friday we release these interviews,so if you haven't already subscribed
to the show, whether you listen viaSpotify, apple Podcast or some other
RSS feed, we would really appreciate it.
Don't forget, if you're lookinginto working with someone around
(38:03):
your YouTube channel, I do offerone-to-one YouTube coaching.
All of those links are downbelow, and I promise you.
The best money you'll spend in the Creatoreconomy today is the five bucks that gets
you access to our Creator's Corner group.
You get access to our Discord server withover 300 people talking about YouTube
all throughout the week, as well asour monthly mastermind calls, exclusive
(38:25):
podcasts from me and much, much more.
So check that out if you haven't already,and we'll see you guys next week.
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