Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
People are talking about. I totally agree with you about
the state's rights issue for regarding abortion fifty five KRS
the talk station seven six.
Speaker 2 (00:25):
I think about KRECD talk station Bill like a Friday,
since we're talking Bourbon here with Keith Deathars when the
cure starts, now, wonderful organization, they're going to find a
home run care or they're going to cure cancer. And
of course Keith and his wife struggled and sadly lost
their daughter of geoblastom if I recall the exact cancer,
an extraordinarily aggressive form of pediatric brain cancer. And so
(00:51):
rather than let that ruin their lives forever, they thought,
we're going to do something and turn this terrible situation
into a benefit for humanity.
Speaker 1 (00:58):
And so for the last how many seventeen years? Seventeen years? Yeah,
long time.
Speaker 2 (01:05):
And you know what, I am just blessed to be
at least in some small measure of part of this
because I kind of help out in a little bit
with some facilitation at the Gala, which takes place every
year April, right, isn't it easily?
Speaker 1 (01:18):
It moves around this year. I think it's going to
be in April.
Speaker 2 (01:21):
Yes, Okay, so we'll prepare ourselves for that one because
my listeners are going to want to go. It is
an extraordinary event. And this past Cure starts now. Gala
you took in right at seven hundred thousand.
Speaker 3 (01:34):
Yeah, yeah, I mean we have some really really big fundraisers.
Speaker 1 (01:37):
This is where we're based.
Speaker 3 (01:38):
You know, we started in Cincinnati, where you know, the
largest pediatric cancer charity in the area, and we've grown
now to forty nine locations, but you know, here's our home,
and so we we have a whole bunch of fundraisers
from the Gala to you know, giving first to we're
part of the Hyde Park Blast, you know, graters and
cones for the.
Speaker 1 (01:58):
Cure, and you get to that one, and.
Speaker 3 (02:01):
Then the Bourbon Baron Raffles just another chapter of something
that's a lot of fun to participate in.
Speaker 2 (02:07):
It is went to this last year and hit a
hell of a great time. Bourbon Baron Bash, which takes
place is next weekend, isn't it.
Speaker 3 (02:15):
It is next weekend on Saturday, and it's down at
the Megacorp Pavilion and this is down in Newport, and
so it is an opportunity to come out for a
very nice evening and you get to hear some great
musical acts from Kelly Willis, who was the Top Female
Vocalist nominee, Town Mountain, the IMBA Emerging Artist of the
Year nominee. And then just the bourbon as well. We
(02:38):
have seven distillers. We try to focus on local ones.
Speaker 1 (02:42):
Yeah. I know it's really neat though. I like that.
Speaker 3 (02:45):
Yeah, but they come down and they allow you to
sip some bourbon and honestly, you just sit there and
watch the river and listen to great music and just
relax and have fun and that if it's cancer research.
Speaker 1 (02:55):
Yeah it's bluegrass music, right.
Speaker 3 (02:57):
Yeah, it's more bluegrass country.
Speaker 2 (03:00):
I say that is a positive thing. And if you
are a music fan, generally you understand great musicians. You
understand what it takes to be a great musician. I
am so impressed with bluegrass bands because it's almost as
if they have a mental telepathy. All of their brains
are on the same page. It's like a great you know,
(03:20):
hippie jam band like Fish or something. You know that
you just wonder how it is they know where to
go into what direction. But the handoffs and the going
back and forth and the improvisation, and they always end.
Speaker 1 (03:30):
Up with this. It's just I don't know if there's
something special.
Speaker 3 (03:32):
When you were there last year and you saw it,
I mean, my goodness, couldn't ask for a better night.
I mean we had fireworks and everything across the river
and you know, just absolutely gorgeous. But yeah, you got
a Gusta Boone, County Castle and Key mcbraer, New Riff,
Pogue and Pensive are all going to be there to
allow you to sip a taste of the kind of
their premier favorites. So it's just wonderful night and it's
(03:53):
not expensive ticket. It's a sixty dollars ticket. I mean,
my goodness, you're going to spend more on that, and
typically just the concert for these two folks.
Speaker 2 (03:59):
Well true, knowing how much bourbon is and knowing how
much they charge for drinks at bars and restaurants, you
get four tastings with the sixty dollars ticket. The emission
is included in the ticket. Four tastings, two can slash
bottle drinks, and one exclusive door price raffle ticket for
a chance to win a bottle of bourbon from one
of the distilleries that's going to be there though, So
(04:20):
seven winners total. You do have to be present to
win that, but you're not going to want to leave
because the MEWS is going to be so great. So
drink bourbon, support cancer research and have a great time
at the same time. And now one of the cornerstones
of the cure starts now gala you do it every year,
is you sell a lot of raffle tickets for the bourbons.
Speaker 3 (04:41):
Exactly, And we have another bourbon raffle that's coming up
with this as well. I mean, Party Sources is obviously
our presenting sponsor for the Bourbon Barren Bash, but they
also said, you know what, let's do something even bigger.
Let's go ahead and also have a raffle too. So
if people go to the Bourbonbarrenbash dot org.
Speaker 1 (04:58):
Which is on my blog page fifty five Casey dot com.
Speaker 3 (05:00):
They can actually go there and not only buy tickets
to the bash, but they can also participate in a
separate raffle for an entire Weller family bottle set. And
these are some of the most sought after bourbons out there.
You're talking about a set of six bottles that's worth
probably about over five thousand dollars.
Speaker 2 (05:21):
What people are willing to pay for bourbons. I mean,
I like bourbon, but Lord almighty, you know the shelf
price is, you know, say, it's three hundred dollars to
the bottle if it's on the shelf, if you can
find it. And whenever these things show up on a shelf,
they get lines around the entire block for people coming
and buying it. And then you walk out the store
and that three hundred and fifty bucks you just spent
(05:43):
immediately turns into like fifteen hundred bucks because that's what
the street value is.
Speaker 1 (05:47):
Exactly exactly.
Speaker 3 (05:48):
But these are kinds that you know, I've tasted weller,
that's the nice part about it. You know some of
these I know, you have no idea. It's a very
it's a very smooth bourbon, and just I think it's
a it's a great raffle ticket.
Speaker 2 (06:00):
That's what are they call those eighteen year old Pappy
van winkles that you never get to taste because anybody
ever bothers to open them. But anyway, drinkable it is.
And the tickets it's a fifty bucks per ticket, yep,
and four for one hundred and fifty, so you score
yourself in an extra one by buying in bulk.
Speaker 3 (06:16):
So you can either come out be in person and
enjoy a very nice night and if you're out of
the city and then well then certainly go buy a raffle.
You got both options here and we thank Party Source
for their help and being able to make this happen.
Speaker 2 (06:28):
Now, when will the drawing for the separate raffle ticket?
When will that drawing take place?
Speaker 3 (06:33):
The raffle ticket will be on I believe the Monday afterwards. Okay,
So we allow ourselves to clean up a little bit
and then that's what we draw it. And then the
folks can come down to the Party Source and get
their winnings.
Speaker 2 (06:46):
By the winner of the winning selection for that not
going to drink it all right, So if you if
whether or not you go to the Bourbon Baron Bash again,
you get the information in the tickets to my web
patriot dive Carency dot com. Buy a Bourbon barrel full
ticket to improve your odds and get yourself some seriously
good bourbon. And speaking of seriously good, one more critical
(07:07):
thing to talk about every single year. I look forward
to it. The cones for the cure. Thanks the greaters,
the wonderful greaters, family for the Elena's Blueberry Pie ice
cream exactly. Oh my god, it makes my mouth water
just thinking about it.
Speaker 3 (07:22):
Well, that's how we connected. What was it sixteen years ago?
Was you were talking about it and you didn't even
know anything about it.
Speaker 2 (07:27):
So geez, Louise, it sastes so good, The blueberry stasts
so dang fresh.
Speaker 3 (07:33):
And it's still the same. I mean, it's absolutely wonderful.
They got some new things that they're coming out and
this starts. We don't know how to plan events well
apparently because this starts next Thursday too, so we have,
you know, this starting on Thursday, we have the Bourbon
Bar and Bash it starts next that's next Saturday, so
everything all at once. But okay, the market saturation, you
know what, it's better than doing a five K. We'd
(07:54):
much rather do an event like this and do ice
cream and that way we don't have to run.
Speaker 2 (07:58):
Well, and you won't find me at a five okay,
but you will find me at the Burke Bear.
Speaker 3 (08:02):
Well, and Greaters is actually going to be at the
Bourbon baron Bash as well. But aside from all of that,
it's a wonderful ice cream. It's named after my daughter,
This benefits cancer research and the home run cancer research.
And this kicks off. It's eleven days and folks can
go to the Greater Sweet Reward app or they can
go to Conesfothecure dot org and then get a cube
on for a free scoop of ice cream. Now you
(08:24):
can come in and take advantage of that. We hope
that you donate as well. This is going to raise
probably even in the first day, we're going to eclipse
a two million dollar mark since this campaign started. Holy cow,
And that's just fantastic. I mean, that's probably a funded
twenty different trials, probably impacted four hundred lives. I mean,
it's just it's exactly what the type of thing you
(08:46):
want to see come from this.
Speaker 2 (08:47):
And that's why I love your organization, because you know,
you give to a big organization like United where whatever
you really don't ever get in touch with or hear
about what exactly happened with the money, how how was used.
You actually have can demonstrate what the value is for
people's you know, participating, donating, you know, showing up the
(09:09):
bourbon baron bascas proceeds obviously going to go to fund
cancer research, but you actually fund these trials exactly.
Speaker 3 (09:15):
We've funded thirty four million dollars since we were started.
We're a very lean organization run by parents. We have
our overheads like three percent or less, so we are
all about trying to make sure that this is impactful.
And some of the biggest discoveries, you know, I can
see in the last probably well several years, we're probably
three of them, and that's yeah, and we're a small
(09:37):
organization by far, but it's it's about doing it by
strategy and having partners like you know, Greaters really helps
to build that up because they are this is a
fun campaign.
Speaker 1 (09:46):
It's a chance they set.
Speaker 3 (09:47):
They decorate the stores, the employees get involved, we do rallies,
all kinds of stuff like that, and the families come
out to support it. And there's some interesting things that
they have. This year, they made a blueberry pie pie,
so it's an ice cream pie. Oh my god, that's
been blueberry pie fashion, which it sounds a bit redundant.
I had it yesterday.
Speaker 1 (10:07):
Oh my god.
Speaker 3 (10:08):
And then they have another thing which I kind of
looked at it and went, I'm not sure about that,
but it's a a peanut butter and blueberry pie. Sunday,
and so it's made with peanut butter and everything, and
you kind of think, okay, that's I'm not sure I
had that. We were doing an interview and I had
it for the first time in the interview. I ate
the entire thing on the air there, and I don't
(10:30):
think I did an effective interview, but.
Speaker 1 (10:33):
It didn't stop.
Speaker 3 (10:34):
Yeah, so they have that at the stores. You know,
obviously we're clips in the two million dollar mark. We
hope to raise about three hundred thousand dollars and eleven
days through this. And in addition to that, last year
we had a gentleman who walked in and normally they'll
ask for dollar five dollars and with five dollars, by
the way, you had to cupeon books, which is which
is worth again, well, the cupon books is worth thirty
(10:56):
five dollars. You get a free cone in the media
the moment you give effectively five. So it's it's a
no brainer if you're ever going to get ice cream
before the end of the year, right.
Speaker 1 (11:05):
And so they do that.
Speaker 3 (11:07):
But this guy came in and instead of doing one
of those donations, he said, I want to do a
donation of ten thousand dollars and you kidding, well, that
was that was amazing, amazing, And so they have all
these cones that they put on the walls with the
five dollars one dollars. They didn't know what to do
with this one, so we made a special one that's
going to be at the stores or at one of
the stores for the ten thousand dollars for up there.
(11:29):
So that's kind of cool and we can celebrate.
Speaker 1 (11:32):
That, isn't it great? There are people out there like that.
Speaker 3 (11:34):
It is it is and just out of the generous
generosity of his heart and just showing up and offering
that that went to a lot of work and hopefully
funded well not hopefully, we know it funded a lot
of good research.
Speaker 2 (11:45):
And I absolutely going back to and not to poke
fun at the United Way, but they have a lot
of overhead. You point out, three percent is all you
have to take to keep the organization running, and that
means that you know, ninety seven of every hundred dollars
is going to go to fund these research and the
other important thing. And I think it can't be lost
on my listeners. One of the reasons there wasn't much
(12:07):
research into geoblastom is because the children's lifespan was like
four to six months or something like that.
Speaker 3 (12:13):
Yeah, I mean this is this is the kind of
the worst of all cancers. It is a cancer that
there usually is not survivors from it. But it's the
same kind of cancer that doctors say that if we
can beat this, we can probably knock off every other
cancer out there.
Speaker 2 (12:27):
But the incentive to do clinical trials when the mortality
rate was so high, and the ability to study them
and provide treatment option with such a narrow window, it
led to limited research even into it. So that's where
you came in and started finding some of these clinical
trau that and frankly, the doctors were excited to do it.
But the problem with it is they get out of
college and everybody would tell them, don't focus on that.
Speaker 1 (12:47):
That's too tough.
Speaker 3 (12:48):
And I'm sorry, but coming from as an entrepreneur, tough
problems are where the biggest opportunities lie. And I think
that's what folks miss is you got to focus on
the big ideas part of it. If we're actually going
to cure this, we don't want to be sitting here
eight years from now talking about how we treated cancer
for the last eighty years. We want to be talking
about how we cured cancer, and so you got to
(13:10):
take on the tough problems, but you also got to
break them down. And you know that's what we I
think we do effectively. You do is we look at
a problem and we break it down into smaller bits
and then we fix it and we we gear the
strategy in a longitude in all way.
Speaker 2 (13:22):
Well, and you've also been successful in bringing cancer research
doctors from around the world together to collectively sit down
exit share their research and work cooperatively with each other
rather than maintain that little fiefdom that is typical.
Speaker 3 (13:36):
And we have a great resource with Cincinni Children's I
mean they even named their Brain tumber Institute the Cure
Starts Down Brain Tumor Institute. But we do believe in
many different minds and so we fund research in twenty
nine countries thus far. And so you got to bring
more folks to the table.
Speaker 2 (13:55):
Bring it to the table next week the Bourbon Baron Bash.
Get your tickets to the Casey dot com web page
or just go to Bourbonbaronbash dot org directly get the
raffle ticket separately, so you get a chance to win
some of this outstanding well or Well Bourbon, and of
course get into Greater's ice cream any Greater's location after
next next Thursday. Beginning next Thursday, you got a window
(14:18):
of opportunity there eating the free cone. Just buy the
coupon book five bucks. You get more value out of
the coupon book than your five bucks. The five bucks
will help cure cancer, and hell, if you've got ten grand,
they'll take it well.
Speaker 1 (14:33):
Best of luck. I will hopefully see you next weekend.
Speaker 2 (14:36):
The Bourbon Baron Bash, and I know we'll be seeing
each other throughout the year to talk about more of
your events.
Speaker 1 (14:41):
Thank you very much, Brian, and best of love to
your better half.
Speaker 2 (14:44):
Seven twenty here fifty five KRCY Talk Stations Cover Sincy.
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(15:07):
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That's right.
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I checked back after they paid for the insurance. You're like, what, Well,
my son got a check for about I think it
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Speaker 3 (16:18):
This is fifty five KRC, an iHeartRadio station.
Speaker 1 (16:22):
Get ready to win your way to our twenty twenty
four Iheartwah
People are talking about. I totally agree with you about
the state's rights issue for regarding abortion fifty five KRS
the talk station seven six.
Speaker 2 (00:25):
I think about KRECD talk station Bill like a Friday,
since we're talking Bourbon here with Keith Deathars when the
cure starts, now, wonderful organization, they're going to find a
home run care or they're going to cure cancer. And
of course Keith and his wife struggled and sadly lost
their daughter of geoblastom if I recall the exact cancer,
an extraordinarily aggressive form of pediatric brain cancer. And so
(00:51):
rather than let that ruin their lives forever, they thought,
we're going to do something and turn this terrible situation
into a benefit for humanity.
Speaker 1 (00:58):
And so for the last how many seventeen years? Seventeen years? Yeah,
long time.
Speaker 2 (01:05):
And you know what, I am just blessed to be
at least in some small measure of part of this
because I kind of help out in a little bit
with some facilitation at the Gala, which takes place every
year April, right, isn't it easily?
Speaker 1 (01:18):
It moves around this year. I think it's going to
be in April.
Speaker 2 (01:21):
Yes, Okay, so we'll prepare ourselves for that one because
my listeners are going to want to go. It is
an extraordinary event. And this past Cure starts now. Gala
you took in right at seven hundred thousand.
Speaker 3 (01:34):
Yeah, yeah, I mean we have some really really big fundraisers.
Speaker 1 (01:37):
This is where we're based.
Speaker 3 (01:38):
You know, we started in Cincinnati, where you know, the
largest pediatric cancer charity in the area, and we've grown
now to forty nine locations, but you know, here's our home,
and so we we have a whole bunch of fundraisers
from the Gala to you know, giving first to we're
part of the Hyde Park Blast, you know, graters and
cones for the.
Speaker 1 (01:58):
Cure, and you get to that one, and.
Speaker 3 (02:01):
Then the Bourbon Baron Raffles just another chapter of something
that's a lot of fun to participate in.
Speaker 2 (02:07):
It is went to this last year and hit a
hell of a great time. Bourbon Baron Bash, which takes
place is next weekend, isn't it.
Speaker 3 (02:15):
It is next weekend on Saturday, and it's down at
the Megacorp Pavilion and this is down in Newport, and
so it is an opportunity to come out for a
very nice evening and you get to hear some great
musical acts from Kelly Willis, who was the Top Female
Vocalist nominee, Town Mountain, the IMBA Emerging Artist of the
Year nominee. And then just the bourbon as well. We
(02:38):
have seven distillers. We try to focus on local ones.
Speaker 1 (02:42):
Yeah. I know it's really neat though. I like that.
Speaker 3 (02:45):
Yeah, but they come down and they allow you to
sip some bourbon and honestly, you just sit there and
watch the river and listen to great music and just
relax and have fun and that if it's cancer research.
Speaker 1 (02:55):
Yeah it's bluegrass music, right.
Speaker 3 (02:57):
Yeah, it's more bluegrass country.
Speaker 2 (03:00):
I say that is a positive thing. And if you
are a music fan, generally you understand great musicians. You
understand what it takes to be a great musician. I
am so impressed with bluegrass bands because it's almost as
if they have a mental telepathy. All of their brains
are on the same page. It's like a great you know,
(03:20):
hippie jam band like Fish or something. You know that
you just wonder how it is they know where to
go into what direction. But the handoffs and the going
back and forth and the improvisation, and they always end.
Speaker 1 (03:30):
Up with this. It's just I don't know if there's
something special.
Speaker 3 (03:32):
When you were there last year and you saw it,
I mean, my goodness, couldn't ask for a better night.
I mean we had fireworks and everything across the river
and you know, just absolutely gorgeous. But yeah, you got
a Gusta Boone, County Castle and Key mcbraer, New Riff,
Pogue and Pensive are all going to be there to
allow you to sip a taste of the kind of
their premier favorites. So it's just wonderful night and it's
(03:53):
not expensive ticket. It's a sixty dollars ticket. I mean,
my goodness, you're going to spend more on that, and
typically just the concert for these two folks.
Speaker 2 (03:59):
Well true, knowing how much bourbon is and knowing how
much they charge for drinks at bars and restaurants, you
get four tastings with the sixty dollars ticket. The emission
is included in the ticket. Four tastings, two can slash
bottle drinks, and one exclusive door price raffle ticket for
a chance to win a bottle of bourbon from one
of the distilleries that's going to be there though, So
(04:20):
seven winners total. You do have to be present to
win that, but you're not going to want to leave
because the MEWS is going to be so great. So
drink bourbon, support cancer research and have a great time
at the same time. And now one of the cornerstones
of the cure starts now gala you do it every year,
is you sell a lot of raffle tickets for the bourbons.
Speaker 3 (04:41):
Exactly, And we have another bourbon raffle that's coming up
with this as well. I mean, Party Sources is obviously
our presenting sponsor for the Bourbon Barren Bash, but they
also said, you know what, let's do something even bigger.
Let's go ahead and also have a raffle too. So
if people go to the Bourbonbarrenbash dot org.
Speaker 1 (04:58):
Which is on my blog page fifty five Casey dot com.
Speaker 3 (05:00):
They can actually go there and not only buy tickets
to the bash, but they can also participate in a
separate raffle for an entire Weller family bottle set. And
these are some of the most sought after bourbons out there.
You're talking about a set of six bottles that's worth
probably about over five thousand dollars.
Speaker 2 (05:21):
What people are willing to pay for bourbons. I mean,
I like bourbon, but Lord almighty, you know the shelf
price is, you know, say, it's three hundred dollars to
the bottle if it's on the shelf, if you can
find it. And whenever these things show up on a shelf,
they get lines around the entire block for people coming
and buying it. And then you walk out the store
and that three hundred and fifty bucks you just spent
(05:43):
immediately turns into like fifteen hundred bucks because that's what
the street value is.
Speaker 1 (05:47):
Exactly exactly.
Speaker 3 (05:48):
But these are kinds that you know, I've tasted weller,
that's the nice part about it. You know some of
these I know, you have no idea. It's a very
it's a very smooth bourbon, and just I think it's
a it's a great raffle ticket.
Speaker 2 (06:00):
That's what are they call those eighteen year old Pappy
van winkles that you never get to taste because anybody
ever bothers to open them. But anyway, drinkable it is.
And the tickets it's a fifty bucks per ticket, yep,
and four for one hundred and fifty, so you score
yourself in an extra one by buying in bulk.
Speaker 3 (06:16):
So you can either come out be in person and
enjoy a very nice night and if you're out of
the city and then well then certainly go buy a raffle.
You got both options here and we thank Party Source
for their help and being able to make this happen.
Speaker 2 (06:28):
Now, when will the drawing for the separate raffle ticket?
When will that drawing take place?
Speaker 3 (06:33):
The raffle ticket will be on I believe the Monday afterwards. Okay,
So we allow ourselves to clean up a little bit
and then that's what we draw it. And then the
folks can come down to the Party Source and get
their winnings.
Speaker 2 (06:46):
By the winner of the winning selection for that not
going to drink it all right, So if you if
whether or not you go to the Bourbon Baron Bash again,
you get the information in the tickets to my web
patriot dive Carency dot com. Buy a Bourbon barrel full
ticket to improve your odds and get yourself some seriously
good bourbon. And speaking of seriously good, one more critical
(07:07):
thing to talk about every single year. I look forward
to it. The cones for the cure. Thanks the greaters,
the wonderful greaters, family for the Elena's Blueberry Pie ice
cream exactly. Oh my god, it makes my mouth water
just thinking about it.
Speaker 3 (07:22):
Well, that's how we connected. What was it sixteen years ago?
Was you were talking about it and you didn't even
know anything about it.
Speaker 2 (07:27):
So geez, Louise, it sastes so good, The blueberry stasts
so dang fresh.
Speaker 3 (07:33):
And it's still the same. I mean, it's absolutely wonderful.
They got some new things that they're coming out and
this starts. We don't know how to plan events well
apparently because this starts next Thursday too, so we have,
you know, this starting on Thursday, we have the Bourbon
Bar and Bash it starts next that's next Saturday, so
everything all at once. But okay, the market saturation, you
know what, it's better than doing a five K. We'd
(07:54):
much rather do an event like this and do ice
cream and that way we don't have to run.
Speaker 2 (07:58):
Well, and you won't find me at a five okay,
but you will find me at the Burke Bear.
Speaker 3 (08:02):
Well, and Greaters is actually going to be at the
Bourbon baron Bash as well. But aside from all of that,
it's a wonderful ice cream. It's named after my daughter,
This benefits cancer research and the home run cancer research.
And this kicks off. It's eleven days and folks can
go to the Greater Sweet Reward app or they can
go to Conesfothecure dot org and then get a cube
on for a free scoop of ice cream. Now you
(08:24):
can come in and take advantage of that. We hope
that you donate as well. This is going to raise
probably even in the first day, we're going to eclipse
a two million dollar mark since this campaign started. Holy cow,
And that's just fantastic. I mean, that's probably a funded
twenty different trials, probably impacted four hundred lives. I mean,
it's just it's exactly what the type of thing you
(08:46):
want to see come from this.
Speaker 2 (08:47):
And that's why I love your organization, because you know,
you give to a big organization like United where whatever
you really don't ever get in touch with or hear
about what exactly happened with the money, how how was used.
You actually have can demonstrate what the value is for
people's you know, participating, donating, you know, showing up the
(09:09):
bourbon baron bascas proceeds obviously going to go to fund
cancer research, but you actually fund these trials exactly.
Speaker 3 (09:15):
We've funded thirty four million dollars since we were started.
We're a very lean organization run by parents. We have
our overheads like three percent or less, so we are
all about trying to make sure that this is impactful.
And some of the biggest discoveries, you know, I can
see in the last probably well several years, we're probably
three of them, and that's yeah, and we're a small
(09:37):
organization by far, but it's it's about doing it by
strategy and having partners like you know, Greaters really helps
to build that up because they are this is a
fun campaign.
Speaker 1 (09:46):
It's a chance they set.
Speaker 3 (09:47):
They decorate the stores, the employees get involved, we do rallies,
all kinds of stuff like that, and the families come
out to support it. And there's some interesting things that
they have. This year, they made a blueberry pie pie,
so it's an ice cream pie. Oh my god, that's
been blueberry pie fashion, which it sounds a bit redundant.
I had it yesterday.
Speaker 1 (10:07):
Oh my god.
Speaker 3 (10:08):
And then they have another thing which I kind of
looked at it and went, I'm not sure about that,
but it's a a peanut butter and blueberry pie. Sunday,
and so it's made with peanut butter and everything, and
you kind of think, okay, that's I'm not sure I
had that. We were doing an interview and I had
it for the first time in the interview. I ate
the entire thing on the air there, and I don't
(10:30):
think I did an effective interview, but.
Speaker 1 (10:33):
It didn't stop.
Speaker 3 (10:34):
Yeah, so they have that at the stores. You know,
obviously we're clips in the two million dollar mark. We
hope to raise about three hundred thousand dollars and eleven
days through this. And in addition to that, last year
we had a gentleman who walked in and normally they'll
ask for dollar five dollars and with five dollars, by
the way, you had to cupeon books, which is which
is worth again, well, the cupon books is worth thirty
(10:56):
five dollars. You get a free cone in the media
the moment you give effectively five. So it's it's a
no brainer if you're ever going to get ice cream
before the end of the year, right.
Speaker 1 (11:05):
And so they do that.
Speaker 3 (11:07):
But this guy came in and instead of doing one
of those donations, he said, I want to do a
donation of ten thousand dollars and you kidding, well, that
was that was amazing, amazing, And so they have all
these cones that they put on the walls with the
five dollars one dollars. They didn't know what to do
with this one, so we made a special one that's
going to be at the stores or at one of
the stores for the ten thousand dollars for up there.
(11:29):
So that's kind of cool and we can celebrate.
Speaker 1 (11:32):
That, isn't it great? There are people out there like that.
Speaker 3 (11:34):
It is it is and just out of the generous
generosity of his heart and just showing up and offering
that that went to a lot of work and hopefully
funded well not hopefully, we know it funded a lot
of good research.
Speaker 2 (11:45):
And I absolutely going back to and not to poke
fun at the United Way, but they have a lot
of overhead. You point out, three percent is all you
have to take to keep the organization running, and that
means that you know, ninety seven of every hundred dollars
is going to go to fund these research and the
other important thing. And I think it can't be lost
on my listeners. One of the reasons there wasn't much
(12:07):
research into geoblastom is because the children's lifespan was like
four to six months or something like that.
Speaker 3 (12:13):
Yeah, I mean this is this is the kind of
the worst of all cancers. It is a cancer that
there usually is not survivors from it. But it's the
same kind of cancer that doctors say that if we
can beat this, we can probably knock off every other
cancer out there.
Speaker 2 (12:27):
But the incentive to do clinical trials when the mortality
rate was so high, and the ability to study them
and provide treatment option with such a narrow window, it
led to limited research even into it. So that's where
you came in and started finding some of these clinical
trau that and frankly, the doctors were excited to do it.
But the problem with it is they get out of
college and everybody would tell them, don't focus on that.
Speaker 1 (12:47):
That's too tough.
Speaker 3 (12:48):
And I'm sorry, but coming from as an entrepreneur, tough
problems are where the biggest opportunities lie. And I think
that's what folks miss is you got to focus on
the big ideas part of it. If we're actually going
to cure this, we don't want to be sitting here
eight years from now talking about how we treated cancer
for the last eighty years. We want to be talking
about how we cured cancer, and so you got to
(13:10):
take on the tough problems, but you also got to
break them down. And you know that's what we I
think we do effectively. You do is we look at
a problem and we break it down into smaller bits
and then we fix it and we we gear the
strategy in a longitude in all way.
Speaker 2 (13:22):
Well, and you've also been successful in bringing cancer research
doctors from around the world together to collectively sit down
exit share their research and work cooperatively with each other
rather than maintain that little fiefdom that is typical.
Speaker 3 (13:36):
And we have a great resource with Cincinni Children's I
mean they even named their Brain tumber Institute the Cure
Starts Down Brain Tumor Institute. But we do believe in
many different minds and so we fund research in twenty
nine countries thus far. And so you got to bring
more folks to the table.
Speaker 2 (13:55):
Bring it to the table next week the Bourbon Baron Bash.
Get your tickets to the Casey dot com web page
or just go to Bourbonbaronbash dot org directly get the
raffle ticket separately, so you get a chance to win
some of this outstanding well or Well Bourbon, and of
course get into Greater's ice cream any Greater's location after
next next Thursday. Beginning next Thursday, you got a window
(14:18):
of opportunity there eating the free cone. Just buy the
coupon book five bucks. You get more value out of
the coupon book than your five bucks. The five bucks
will help cure cancer, and hell, if you've got ten grand,
they'll take it well.
Speaker 1 (14:33):
Best of luck. I will hopefully see you next weekend.
Speaker 2 (14:36):
The Bourbon Baron Bash, and I know we'll be seeing
each other throughout the year to talk about more of
your events.
Speaker 1 (14:41):
Thank you very much, Brian, and best of love to
your better half.
Speaker 2 (14:44):
Seven twenty here fifty five KRCY Talk Stations Cover Sincy.
Mary sent me An a Facebook message yesterday she got
in touch with Covers sincey she went to see her doctor.
She got an X ray at her doctor's office, she
got her cortisone injection, apparently she was having problems with
their shoulder, and then after the insurance company paid for everything,
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(15:07):
That's what working with Cover Sinci and John Roman and
his team can do for you.
Speaker 1 (15:12):
That's right.
Speaker 2 (15:12):
I checked back after they paid for the insurance. You're like, what, Well,
my son got a check for about I think it
was two hundred dollars after you went and got a
physical from his PCP. Yeah, that's the way it works
cover since he has multiple different ways to ensure you medically,
and it's going to be better than what you got
that one size fits all allegedly policy from your employer.
They work with hundreds of insurance companies, have thousands of
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don't have to call the insurance company cover since he'll
do it for you. Just get in touch with them.
It's an amazing thing, and all it takes is a
(15:55):
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Call them up and spend a little time and it
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five one three eight hundred Call five one three eight
hundred two two five five online, use a form you
can fill out on the website and where you can
learn more Coversinc. Dot com.
Speaker 3 (16:18):
This is fifty five KRC, an iHeartRadio station.
Speaker 1 (16:22):
Get ready to win your way to our twenty twenty
four Iheartwah
Brian Thomas News
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