This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.
- (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou
- (02:29) - Gloria Chou's Journey into PR
- (04:47) - The Art of Cold Pitching
- (06:55) - Understanding Journalists' Needs
- (13:06) - Crafting the Perfect Pitch
- (17:47) - Pitching to Different Types of Publications
- (22:08) - Setting Up Your PR Foundation
- (22:40) - The Value of PR for Founders
- (23:29) - Effective Time Management for PR
- (24:25) - Identifying the Right Journalists
- (26:31) - Building and Maintaining Relationships with Journalists
- (29:21) - Delegating PR Tasks
- (32:54) - Leveraging Trends and Media Types
- (37:36) - Final Thoughts and Resources
Resources mentioned:
- Masterclass: www.gloriachoupr.com/masterclass
- Freebie: www.gloriachoupr.com/giftguide
- Program: www.getfeaturedaccelerator.com
Creators & Guests
- Kunle Campbell - Host
- Gloria Chou - Guest
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
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