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Shownote available on: https://2xecommerce.com/podcast/ep454/
In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.
00:00 Introduction to Q4 Strategies
01:20 Early Engagement and VIP Strategies
02:24 Balancing Profitability with Smart Discounts
04:02 Understanding Contribution Margin
05:45 Maximizing Email and SMS Marketing
09:42 Leveraging Influencers and Retargeting
13:49 Optimizing Landing Pages and Post-Sale Retention
15:19 Conclusion and Final Thoughts
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- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
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- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is brought to you by: REVIEWS.io
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Creators & Guests
- Kunle Campbell - Host
- (00:00) - Introduction to Q4 Strategies
- (01:20) - Early Engagement and VIP Strategies
- (02:24) - Balancing Profitability with Smart Discounts
- (04:02) - Understanding Contribution Margin
- (05:45) - Maximizing Email and SMS Marketing
- (09:42) - Leveraging Influencers and Retargeting
- (13:49) - Optimizing Landing Pages and Post-Sale Retention
- (15:19) - Conclusion and Final Thoughts
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