Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.
- (00:00) - Introduction to Fulfillment Center Issues
- (00:22) - The Importance of Scorecards
- (00:34) - 2025 Business Strategies
- (00:55) - Podcast Introduction and Guest Welcome
- (01:18) - Meet Matt, the Fractional CFO
- (03:39) - Matt's Journey to Fractional CFO
- (05:33) - Global Business Insights
- (06:36) - Team Growth and Hiring Strategies
- (07:41) - Client Objectives and Business Types
- (10:03) - The Power of Delegation
- (15:08) - Scorecards vs. Dashboards
- (22:53) - The Role of CFOs and COOs in Business Management
- (23:30) - Importance of Accurate Data and Simple Systems
- (24:48) - Case Study: Implementing Scorecards in Large Companies
- (26:37) - Live Demonstration: How to Use Scorecards
- (29:00) - The Power of Weekly Accountability Cycles
- (32:56) - Preparing for 2025: Maximizing ROI and Efficiency
- (34:27) - Leveraging AI for Business Growth
- (36:21) - Practical AI Use Cases for E-commerce
- (40:54) - Conclusion and Final Thoughts
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
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