Two thirds of what "fitfluencers" say is wrong

A new study by BMC Public Health analyzing the posts of fitness influencers shows that about two-thirds of what they post on social media is wrong…and may be doing more harm than good.

Should there be some kind of vetting performed on the information they provide, should they be banned for posting self-serving misinformation, or is this just a “buyer beware” situation? We chat about these questions and offer a critical piece of advice for evaluating any social media post.

Dean Saddoris joined us for this one. You can find Dean on IG @deansaddoris.ck and at caffeineandkilos.com

Listener resources: Fitness influencers study New York Times coverage

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Episode Transcript

(00:08):
We got two breaking stories what too. Don't let them break me? New
evidence science science caught up. Noalcohol is good for you and hot people
on the internet don't know how towork out? Those are like the breaking
stories in the fitness space this lastcouple of weeks. Dude, alcohol is
not good for you. News alert, news alert, news alert. And

(00:33):
all these hot people working out onthe internet that are really hot have no
clue what they're doing. Correct.Yeah, that's shattering people's brains. I
saw like when they were kind offirst putting out like the alcohol, like
new study shows. It's like andI put it on my story and I'm
like, new study shows neurotoxin.Yeah not good at any amount. Yeah,

(00:54):
a small amount of poisons still notgood. Yeah it's still not still
not good. Yeah, it's stillnot gonna help. It's just so funny.
It's like a shout out to peoplethat you know, I don't give
a fuck if you drink or not, but it's like this, know what
you're doing, right, I don'tjustify it. I don't drink. I
haven't drank for ten years now,but like I do nicotine. Yeah,
I's still like I know, it'snot like I know, it's a healthy

(01:15):
chemicals healthy you know. I technicallylike depends on who you who you read.
Totally good for brain function. Uh, it's good for cognitive health.
True. Allegedly it might review up. I don't. It does review up.
It might be a little stress onthe hart, but if you're working
out, maybe it's not a bigdeal. Cross It went through the phase
where a beer post workout. Iwas just thinking about this in a shout

(01:36):
the beer mile, and they thoughtthey were legitimately arguing that that's the best
post workout you could have because thecarbs an alcohol, and like, what
the hell, there's nothing worse foralcohol post workout, right because of the
hyper kills your Yeah, I'm sure, and you're trying to recover it fucks
it all up, which just allthe logic. I was thinking back,
and this isn't not any particular person, but just like the culture. I

(01:57):
guess it's actually a hot tip too, CrossFit too that they evolved well,
um, but to evolve well,they were a little bit knuckleheaded in the
moment. Macro. They did agreat job. They seeked experts and learn
from them in each category because theywant to be good at everything. They
didn't want to be good at onething, so they did, you know,
find the best and learn from that. But to level up. They

(02:20):
were fucking in the micro knuckleheads anda half. Like I remember interviewing or
talking to tons of people in thatspace, high level coaches, high level
athletes in the space, and they'dlook at me when I when I said
that, like I tracked calories,like I'm a fucking idiot, Like,
well why do that? Like justdon't eat rice or whatever, right,
like, just don't a processing Yeah, Like, oh well that's funny.
You just go paleo instead, Likethat's actually what's gonna make you an athlete.

(02:44):
I'm like, okay, man,i'll talk talk to me in six
years and like, let's see whereyour brain's at now. I'll be the
first to admit you were a paleohead. Well, I bought the Paleo cookbook.
There's nothing wrong with paleo. No, there's not. It's just it's
actually very easy. Yeah, it'sjust when you're knuckleheadedly going to come against
me when evidence proves everything I'm sayingis cracked. Yeah, it's kind of

(03:04):
back in the you know, earlytwo thousands, you know, two thousand
and tens. I guess when youwalked into a CrossFit gym and you sign
on the dotted line, you know, join like they hand you a paleo
cookbook and you know you get apair of At the time, you got
a pair of you got a pairof tube socks up almost up to the
shin, and a pack of beefjerky, pack of jerky, and a
fit ad a fit and a beer. Yeah, and a beer, and

(03:24):
then probably a headband. At thetime, it wasn't necessarily the nanos was
the nanos didn't come out yet.It was more the uh, the Vibram
five finger shoes. A pair ofthose. Yeah, I'm still not that
against them. I'm definitely against them. They make they're cooler now again and
it has been ten years. Man, it's coming back in style. Every
every everything comes back. But thefunctionality of them does actually seem pretty good.

(03:45):
I don't know if my tozies wouldlike it. Well, they weren't
good for cross because they would justblow out. They're chose literally blow out
the sides. They weren't built forlike high level, like maneuvering, like
green and a rope on them allday. They made for going up and
down on a trail maybe a littlebit, but they would smell so fucking
bad. The stank from those itwas like, yeah, extra dirty sock.
It was then they started making likethe sock with the toes and it's
like, what are we doing?Yeah, this is too much spreading your

(04:09):
toes. It is a good thing. Being able to spread your toes is
a good thing. Not being ableto spread your toes is a bad thing.
I think that's kind of the like, that's the guiding principle. If
you can put your foot in somethingthat's gonna let you spread your toes,
then you're good shape. Well,for four days a week, I wear
zero drop shoes. I wear likea wide logs zero drop shoe from the

(04:30):
brand is you know, shout outto zero or kind of a sponsor.
But yeah, I was where Iwas purchasing their ship before I bought them,
or I mean before I was gettingthem. But it was just like,
man, it's like any of thoseother fucking shoes zero drop, zero
drop, spread toe and like,honestly, man, like it's funny,
like my foot did grow like halfa size and shoes, which is weird.
What happened to her that also growdude. Yeah, oh yeah,

(04:55):
that's the way. It just gotlike thicker, yeah, necessarily longer.
I don't know, it just neededto breathe all guests. Yeah, I'm
gonna stop wearing underwear and see ifmy cob gross it was strange. Yeah,
that's why here trying to grow somechoads around here. And then I
also just started treating everybody like theywere beneath me, because like, look,
I'm not I'm you know, I'mzero drop. I don't wear cushion,

(05:16):
yeah, oh you and your ballsupball shoes and honestly, like I
just and to be like kid inthe side. Like it actually really helped
with some back paint I was havingum from other just like designer like shoes
that aren't made to be worn inall day. I've been wearing flats since
I powerlifted because of that. Ye, my daily like not always zero drop,
but even like Jordan One's, Igets something with not a huge heels

(05:38):
or not he's what's it called archsupport, yeah, or or like yeah,
the balancing act all day Like yeah, that shit's comfy, but then
I can like feel my shit.Yeah, and I still wear shoes like
that, but just not as often, and I definitely have felt like my
lower half has felt better for sure, personally, I mean not for everybody.
I don't know how we got there, but just my breaking news.
Yeah cross ye drinking alcohol, that'sright, but everyone did it yeah post

(06:02):
Yeah, any stimulant post workout isactually like what you should never fucking do.
Yeah, And there shouldn't be nocaffeine, no nicotine, no anything
post no ice bath. The wholeice bath thing has been like debunked,
right, That's like it also dependslike there's so many other like factors that
are important to like you're timing withice baths. Yeah, where like everybody
just fucking wants to just do aworkout and jump in an ice bath on

(06:25):
Instagram right now, it is likefucking triggering. Yeah. Well that actually
comes back around to sort of thepoint about you know, they did this
study of a hundred influencers on Instagramand two thirds of them don't know shit.
Like that's just a fucking an echochamber of bullshit. So that's what
I was going to get to.If you're a content creator that's an influencer,

(06:46):
you don't have any education, youdon't have any And yeah, everyone
talks shit on like personal training certificates, but a lot of them have like
not depth of knowledge, but atleast legitimate knowledge nowadays, Like even when
I took my NASM, and firstoff, I was gonna say NASM,
Yeah, I took that in twothousand and eight, and it's way more
knowledge than any of these. Itwas not fucking easy to get. No,
as many people as I talked tothat failed. Yes, it's not

(07:08):
fucking easy. I took it.Also, it's hard, yeah, and
it has like yeah, I studiedfor sure that had legitimate shit in it,
and like, yeah, does thatmake you an automatic good trainer?
No, but you have a baseof knowledge that is much more difficult than
yeah, just turning an Instagram appon and then like you said, it's
an echo chamber, Like it's literallyfitness content is just chat GBT because what

(07:28):
it's ripping from is already incorrect.So if you're ripping from this is too
heavy, right, right, you'retaking incorrect and then regurgitating incorrect rather than
like actually researching, Like everyone justyeah just retweets. It's just a retweet,
but in their own form, Ican't do it. Anymore. It's
getting bad. I would actually thinktwo thirds is generous. It probably is.

(07:51):
Let's say this one study and theyyou know, and the interesting thing
about this study is it's it wasinternational. It's not just us. So
yeah, I wonderful worse or betterworse, we gonna be worse. We
don't care about the truth in Americaanymore. Everybody that was fucking taking CBD
is now doing the ice bath.Dude. It's just like it's the it's
the curing guiety, cure stress,cure everything, like small dick, like

(08:15):
small small cock, small bank account, you know, small deadlift, loose
butthole, yep, ice bath,and like it's it's man, it's the
same people there. These trends aregoing after the same sucker. Yeah,
no, it is the exact samepeople. It's the same people. It's
like, oh, sabe, he'sgonna change your life. You're gonna it's
gonna cure you of everything. Butwhat's funny is gonna cure you of everything.

(08:39):
It's like that crowd too though thatmoves is almost like what used to
be or kind of part of theevidence science based people, but they're just
like skewed, you know what,I mean, like because they're the same
ones that will be like yeah Macro'sand I'm like, well, yeah,
but you can't be like so solidand like one belief based on evidence and
then allow all your others to belike random, you know what I mean.

(09:01):
Yeah, keep people aren't consistent though, Yeah no that yeah exactly,
And then it just turns into thisfucking thing, dude, where it's like,
if I don't post me doing this, my followers are going to think
that I'm not with the times,where I'm not doing what's currently popular.
Yeah, so I'm just gonna dothis thing that I don't believe in,
and then it just turns into thisweird echo chamber of just bullshit and everyone's

(09:24):
like, yeah, no it is. It's literally grabbing trash to spread trash,
and like eyes bats makes sense,and I understand. I think evidence
obviously understands it and has explained itmany ways. If you guys haven't heard,
we've had podcasts on it, andthere's info out there if you want
to get how to actually apply it. But on like the placebo effect,

(09:45):
like it's a shock to the body, right, Like it's literally just cold.
So it's the same idea as takinga pre workout that's just loaded with
like beta alanine and beta alanin doeshave some positive effects in training, but
the point is that it makes youfeel something, so then it's way easy
to justify that this is doing somethingright. Feeling something and doing something aren't
the same, which is why supplementsgot spiked with with actual steroids or caffeine

(10:07):
or whatever. Yeah, anything tomake you feel Yeah, no, And
who doesn't love a good tingle fromsome beta alumine? Yeah? Yeah,
man, they feel like I'm fuckinglike man, like I'm working extra hard,
right, or like some shit tomake you sweat, right, Not
damn, I just work so hard, Like sweating doesn't necessarily mean any of
that. And then yeah, obviouslyan ice bath when you worked out or
diadn't work out and you just hopinto forty degree water, your body's going

(10:31):
to tell you like, damn,this is stimulus. We're doing something.
Yeah, And it's exactly the opposite, because the adaptation has to come from
from your body reacting in all acrossthe spectrum of hormones and and you know,
enzymes and peptides and proteins and glycogenand all that shit. And you're

(10:52):
shutting it down by by getting intoan ice bath. Yeah. I do
think there's some hormonal benefits right whenwe're talking, like dopamine and stuff,
but it's diminished returns. So assoon as you start doing an ice bath
every single day for three hundred daysor whatever your Instagram storyline is, now,
you're probably not getting the same benefits. Yeah, and they're like similar
with like sauna stuff, like,yeah, there's some you know, heat

(11:13):
protein shock proteins that can maybe helpyou gain some muscle and live healthier.
But sitting in a sauna an hourevery day for the rest of your life
is now we have diminishing returns andwe're not going to get that either.
It's like, what are we doing? Yeah maybe if Yeah, dude,
I don't even know. I guessit's like, man, it's just your
classic snake oil. Yeah, thisis the This is these things that we

(11:33):
see all the time in these inthese trends and ebbs and flows in this
industry. It's just it's just snakeoil. What I hate though, is
that, I guess to me,the content creation started so organically with YouTube
and podcasts and stuff. It wassupposed to be the real ones, and
it was supposed to be the peoplethat really want to help is supposed to
be the fitness professionals, supposed tobe people with the skill or a passion
for what we do, spreading thatcommunity and culture. And then because fitness

(11:56):
has always had snake oils, right, the shake way, the tummy t
and like fitness is based on alot of industries are, but fitness in
particular, because it's so tied tothe looks and so tied to how we
feel our identity, malating emotions,it's way easier, right, Um,
But the core of YouTube, Instagram, podcast, it was supposed to be

(12:18):
like this niche of people that we'redoing it quote unquote right, And the
snake oil is just louder now thanever in our niche. And I think
that's the part that's disheartening to me. Yeah, because people do just want
to be an influence or whatever thatmeans, rather than you're a fitness professional,
how can I reach more people?I use the internet now it's how
can I reach people to make money? And then their most disappointing thing is

(12:39):
the people who actually like have credentials, who fall into the same traps of
chasing um chasing ads and and yeah. Then and they don't have morality and
they're just trying to make money outIs that a real word? I said,
morality? Or yeah, yeah,that is all their trees. Yeah,

(13:00):
and then how did you make thequick buck? But yeah, how
many how many CBDs six years ago? How many CBD codes did you see
on the Instagram daily? Oh mygod? And they're gone? And how
many do you see now? CBDdisappeared. They're not gone everywhere because in
uh, because there's no legal potin like in the UK, Okay,
and particularly in in England where Iwas so like the one of the airbnbs

(13:24):
that we stayed in was owned bya guy who has a CBD beverage company.
Interesting. I mean, CBD isdefinitely still around, but the codes,
Yeah, it's it's because because thesocial media leads leads the world,
it leads culture. Now I don'treally hear about it anywhere. Yeah,
but if you go to CBS,we'll find CBD in our shampoo, and
we'll find CBD everywhere that it's morecommercial now, you're right, like it's

(13:45):
not on the front mines of everycreator. Yeah, and all the people
that I know that we're taking CBD. Yeah, they're not taking it anymore,
not only taking swearing by it.Yeah, it was like it was
like an identity, like I've takenit, and I'll just say like yeah,
like you know whatever, but yeah, it's an identity. And then
when you push it on me thatit's this miracle thing is the issue?
Right, I drink caffeine. Idon't push it that it's changed my life

(14:09):
or that will change your life.Yeah, it's in the message. It
sucks. It's interesting. Of theaccounts that they looked at, they m
this is the kind of content thatwas that was in them. Uh.
Ninety three percent of the accounts hadexercise video, had exercise fitness motivational type

(14:31):
posts, right, seventy six percenthad example workouts, forty nine percent fitness
related hashtags. I saw it's good. I don't remember the name, so
I don't talk shit, but Ithink it's a pro bodybuilder. Right,
you're like, all right, likethat guy, at least I put in
some work to build a physique,genetically, drugs whatever to get to the

(14:52):
highest level. Pro bodybuilding is stilltough. It's not gotten easier, it's
gotten more. Everybody's taking the sameship, so you still got to stand
out. He's got to do somethingand his like, yeah, like workout
video was doing push ups on abarbell with a plate on his back,
like like the barbell had weights onit. Yeah, so you think it
like set up for one thirty five. Yeah, I guess a little bit

(15:13):
of stability. But I'm like thatthat has just less than zero to do
with bodybuilding, less than zero todo with anything good because here's a fucking
bench and you're approach Why. Iknow he doesn't do that. He does,
but he has to do that toget these stupid likes to do this
stupid thing to sell his cold plunge. And I like cold plunges. I
love the idea of it. Ido think it probably has some mental stuff.

(15:35):
You know, Um, I knowa lot of high performers that utilize
it either in the morning or atnight, because I think I don't know
the exact hours, but you know, if you're four or five six hours
away from a workout, it probablywon't plunge r I pertrephee your performance.
So if that's something that's part ofyour mental routine, I think that's great.
Like like a meditation, I knowa lot of people, right,
they hop in there and then yougot to you're forced to focus on your

(15:56):
breathing. I think that's all fuckinggreat. Now we're not talking about that,
we're talking about sucker version of that. Yeah, yeah, we're talking
about the diluted regurgitation. I thinkcold plunges probably have some application. I
just do it around forever in sports, right, yeah, and they yeah,
and in season it probably has aton of stuff, right, Like
there's a reason Lebron's icing his kneesevery night because he has to play every

(16:17):
twenty four hours to produce his inflammation. Yeah, like we know what cold
us. Yeah, and so whenwe're doing it quickly. Yeah, that
there's definitely application. But yeah,it's the don't don't hate the player,
hate the game. Well I hatethe player, Yeah, yeah, I'm
hating the player. Or don't killthe message. No, fuck this message.
The messenger in this case is theproblem because they're they they're not actually

(16:37):
doing it all the time. They'rejust doing it for shocial clout. Yeah,
and they're doing it for like thebenefits. We're talking about the cloud
chasing ice bath and they smeared themessage along the way to deliver to us.
Correct, that's issue if you broughtme the message clearly. Like even
we're talking about was hanging out withTim Kennedy. He said that exact same
thing. He's like, Yeah,sometimes I do like cold plunges. I'll
do it first thing in the morningto kind of wake up and get my
mind right. He said. Inever a post workout, you know,

(17:00):
Like he said that in his TikTokas he was filming it. Yeah,
I'm like, all right, likeat least you're trying to give the right
message, yeah, rather than yeah, like, look at me be all
jacked and sweaty after my workout.So Danny does this thing where he does
like the the fucking uh He'll dothe hot shower and then before he gets
out he puts it all the wayto cold. Yeah fuck that. I

(17:21):
was doing it in the summer.You can do that. Well, I
can't do that. I know.When you have blonde hair, you're supposed
to not wash your shit on it'sextra hot. Oh really yeah? Oh
like I died yeah okay, yeah, yeah, not blondes. But when
he died, mine got kind ofyellow pretty quick. Yeah, So then
I was doing it last summer.But then I had a blonde in the
winter, and I'm like, Iain't doing cold in the winter. Apparently

(17:42):
does it all the time. Butin the summer that you know, if
it's if it's ninety degrees out,then I don't mind if my hair is
all cold. That's that hot andcold. Contrast shower, Yeah, contrast
call. And then the last oneminute he has like one minute all the
way cold stands. There's supposed tobe a thing, but how could it
be a thing because it doesn't changeyour your core body temperature. It barely
changes your skin. Yeah, jolt, yeah, I think the mental sure,

(18:04):
that's like the foam rolling and everything. If you tell me, Mike,
I do this purely because it feelsgood. Now my argument's gone.
I can't make an argument against scienceor by your boy. Bart is a
big advocate of the phone Yeah.I rip him every day about it,
but but he does know, Yeah, he does know. All right,
it makes me feel good. Ido it. I'm like, all right,
man, fucking phone roll. Butif you tell me your phone roll
is going to fix your pain?Now we got issues. I feel like

(18:29):
it helps in the moment for somethings. It doesn't help the moment,
doesn't it helps the cause of whythat area keeps locking up. It's not
going to fix that, yeah,but it might loosen it up enough to
where by the time you get tothe working out you're going to forget about
it. I think it's complete andutter bullshit. And if you tell me
it makes your brain feel better aboutwhat's going on, phone roll, your
heart's desire. There's just no wayyou're manipulating tissue with a piece of I

(18:52):
don't think you are. It's nervesthat you're that you're affecting. It's not
it's not it's not actually tissues.You're not changing any equality of tissue.
But I think that you can foolthe nerves. I mean, that's like
the whole thing about about about tensunits, about eastem whatever is that you're
you're fooling the nerves into giving upthe like pain cycle that they're in or
whatever. Stems a little different though, because you're actually contracting yet or yeah,

(19:17):
so like there may be more bloodflow through the area. Yeah,
if you get a pinch nerve inyour back or whatever a lacross ball,
feel feels pretty fucking good and makeit may make it possible for you to
do things in a workout that youwouldn't be able to do if you've not
done. It doesn't solve the problemover it's coming from, but it changes
the sensation enough that you can getthrough whatever. What about voodoo flossing,

(19:38):
like restricting bud blood flow? Ithink there might be something there, But
again, like I think rushing bloodback. I think any of these things,
your best option probably would be gofor a mile walk. Yeah,
like everybody's got the time for that, No for sure, but yeah,
but some of the fuckers be ona phone roll or fifteen minutes. You
can walk. You can walk amile in fifteen minutes, Yeah, might
as well walk fifteen. I thinkanything you can get to yeah, actually

(20:00):
get your internals going um is alwaysgoing to be much more powerful than anything
we try to do externally. Uh. Back to this real quick. Uh.
Twenty four percent food posts encouraging healthyeating. Twenty two percent photographic inspirational
quotes. I feel like there's awhole lot more of them, probably,

(20:21):
uh, and maybe maybe not ifit's brand new, because pictures from TikTok
when pictures aren't doing that good onInstagram, So it might be a ton
of that. Yeah, maybe so, and then uh, that's crazy to
say that out loud, the thoughtthat pictures would not do that well on
Instagram, that they said they're goingto try to go back pictures. That's
what one of the I don't havea secret saying that there. But then
they're doubling down on this whole realship. Yeah, did you see this

(20:45):
is a side that um uh,Zuckerberg did a BJJ tournament all that.
It's all that. I mean,it's all he has, like the world
best, world class training or anything. But at least he's putting his ass
out there. I respect it.No, Yeah, it's like he's getting
good coaching. Yeah, it isinteresting to me, Um, how jiu
jitsu's infiltrated culture everything like a lotof yeah, a lot of like quote

(21:08):
unquote high performers or it's well,I think it's because it's it's hard.
Yeah, it's like golf. It'slike either gonna do ujitsu, I'm gonna
do golf. Yeah, it iskind of similar. It's kind of cerebral.
Yeah, it's very it takes time, like there's no substance, there's
no other option but time. Yeah, with golf and with jiu jitsu,
right, it's like the only wayyou're gonna get better, it's just showing
up and practicing every time. That'skind of why I like powerlifting. Yeah,

(21:30):
it's to say it's in the sameYeah, it's in the same window
like weightlifting. Like you're not gonnabe goodt weightlifting for your first five years.
Yeah, you gotta go crazy.You're gonna be good in five years
probably, like about with the goalsyou were gonna want to hit when you
come, unless you're like delusional.Yeah, and then at tink about five
years you get there and then letgenetics kind of play its course after that,
but you have to let open thedoor. Yeah at least. Yeah,
let me say three years, threeto five years, depending on your
person. I agree, But likeit's just one of those things. It's

(21:51):
like there's no like the only theonly answer is time. Yeah, reps.
Yeah. The next one was beforeand after body progress photos at twenty
sent and I feel like it's alot higher than that too. Um,
probably just a lot of like Idon't know, if you think of everyone
in five posts, yeah, maybethere it's just one in five posts.
That's pretty high. It's considered tobe pretty compelling content, whether or not

(22:11):
you believe the um that the picturesaren't are legit. It's pretty compelling days.
You just don't know. Yeah,it's so montified. Shop apps nowadays
you don't have to edit yourself asAI does it for you. Yeah,
you're fucked. Goob is making thewhole photoshop deal. Photoshop deal like a
you know, like what's good profession. It's kind of like a drama instagrammer.

(22:33):
He's the guy that I saw thatguy, John Dorsey, Yeah,
I see him. He's calling outlike celebs or like influencers on their photoshop
stuff. Yeah, And I meanhe has a point because those people are
are are selling things based on theirimage. Yeah, they're full shit.

(22:53):
Yeah, but like that's also alwaysbeen the case. Like it's like open
up, open up a muscle Buildermagazine and like, oh, take this
Cynthia six, You're gonna look likeme. It's like, well, no,
I'm not. Yeah. I thinkthe deeper issue is just even selling
stuff based on how you look.Yeah, that's a real problem because if
we've been we've been falling for thattrick as old as time. Yeah,
instead of photoshop, it was justmostly just steroids. It's a lie in

(23:15):
itself, so double lie doesn't doit for me. Yeah, I mean
yeah, well we all we allsell things based on how they make somebody
look. Yeah, it's the same. Yeah, I try to do it
based on how someone feels. Yeah, yeah, it's different though I don't.
I think it's based on how youhow you can feel. It's about

(23:36):
being at a part of something.Yeah, Like it's not necessarily about like,
yeah, it might feel like confidentbecause the way it fits on you
or whatever, but it's mostly justabout like being a part of something where
like I see some walking around witha good Company shirt on or a c
K shirt, Like, I knowwhat that person is about. Yeah,
I know that person's like, probablylikes to work hard, probably got to
work ethic, probably likes you know, like same interest as me. Probably

(23:56):
likes coffee. I have a conversationwith this perfect stranger just based off with
the shirt they got. Yeah,rather than like I deadlift seven hundred,
and I deadlift seven hundred because ofthis shirt. Yeah I have hot girl.
It's not gonna make you. Yeah, I got your pr Yeah I
got hot girlfriend because of this shirt. I drive cool car. I drive
cool car because of this shirt.Yeah. Yeah, and that's just been
I mean that's all you know,like the sex cell shit, but yeah,

(24:17):
it's just it's all of it.So when you photoshop it, it's
kind of whatever to me, Like, I don't think it's right. I
like Mike's reverse photoshops better. That'swhy that's why that all started. Those
are hilarious. I mean, that'swhy it all started because everyone's such a
fucking punk ass dude. It's sofunny. Man, It's like, man,
it's just like they're probably they're probablyjust as popular moving the needle,
just as much if they weren't doingit. Yeah, that's the sad.
That's the thing is they're already goodlooking people. They're like pro bodybuilders photoshopping

(24:42):
mature a pro bodybuilder tell me you'reself conscious without telling me you're self conscious.
It's like you see those videos ofKendall Jenner, like she's like skinny
thing girl, Like all of asudden, there's that video where like it
glitches out in her waist gets likesuper wide, then it went back.
I think that guy might have googleguy on and posted It's like she had
on the video version of like thebo do you like Sculptor and like glitched
in one of her videos, oryou can delete it? Makeup stuff?

(25:04):
People always have filters on. Imean, what's the different. Yeah,
what's the difference between photoshopping or shitand then talking in a story with a
filter on? Well, how muchof this is driven by distorted self image?
Body? Just morphia? All thisstuff too? Yeah, I mean
it's obviously it's creating body just formorphia out in the in the world.
But no one does a story anymorewithout a filter on. I'm probably the

(25:25):
only big poored, ugly eyed fuckerdroopy eye that'll just whip up my camera
and start talking. Yeah, Iguess I don't really post much. But
if you look at anyone's story andyou go top left for those listening,
you can always see that it's filtered. Someone's always yeah, well it makes
you makes you look smooth, bro, I'd look way younger, happier.
It gets furtile, you know,preemptive botox. I cannot stop getting the

(25:51):
ads for the the eyebag cream shit. Oh yeah, genetically have pretty.
My dad actually was kind of veinhe um. When he got older,
he actually got it like surgically removedtucked up just because it's more just like
sucked the like the liquid, likethe fluid out. Like I don't think

(26:11):
that they like they don't like didn'treally like snip it or pulled it up.
I think they just more just likeremoved it. But I'll tell you
what though, it made him lookfucking twenty years younger. Classic surgery is
crazy. Like he was old.He has always been, was always older
he was when he passed. Hewas in his set like early seventies.
He was born in nineteen forty three, but like he always looked young for

(26:33):
his age, like everybody always thoughthe was like in his like late fifties,
even when he was older. Butlike I think like a lot of
it, honestly, like had todo with he was super active and he
was in good shape. But itwas like you know the ie bag stuff
like that really like made him looka lot. That one little thing.
I'll go get it more to startwe start wearing those little uh stickers things.
Yeah, a little silver stickers.Yeah, where where do you get
those? I don't know. CBS, Yeah, I don't know. There's

(26:56):
ship. Maybe you don't want tomake us look less stressed than us.
Thing we'll do the probably cold withthem. They're like cold ones. It's
like I masks that are cold.Yeah yeah, like's no way that helps.
Or like the rollers maybe for likefive minutes, the micro needle rollers.
No, that's for hair, butthey have like iced one for the
Yeah, that that's real. Ithink. Yeah that work, yeah,
actually works, not that you wouldneed it. But these other ones look

(27:17):
like a like a cement layer deal, you know, and and there you
just freeze them. I think you'rejust rolling your cold. I've seen those.
It's like it's like like a stone. Yeah, I've seen that.
Yeah, you get a cold.Yeah, And I get that the elasticity
and cold or something, but there'sno way that works. But what about
like rock people though, I thinkit's for rock people to fuck is the
rock person or a rock person?Dude? The people that like fuck them

(27:41):
on? Yeah, onyx on.They the people that you know are really
into like oh the stones, crystals, crystals. Oh, some people put
the christ talking about spiritual people.So some people have rock people. They
they have the rollers that they rollall in their whole face. Yeah,
like around there. Hey, theylike they're you know, third in their
big brown eye. Yeah, they'rebrown there sin Is that for good juju?

(28:04):
God wrinkles? I think it's formore both maybe double down? You
just get it cold, then you'redoubling down. So now I have cold
spirits blessing me as I need that. Yeah, purple one maybe because I
know color matters. Yeah, it'sfunny like I h I have something that
I got his gifts from my sisterbecause she's kind of into that ship my
whole families and uh, I don'tknow, man, Like I put one

(28:25):
in my pocket onto one time,just kind of see if I follow any
different when the lottery and then everyonesaid, is that a rock in your
pocket? To see? It washuge? Yeah, it was so it
was like a little tiny cover shapedstone. Every time I was like,
hey, do you have like ado you have cancer? Is that a
growth? Like? What is that? No, it's just my rock.
I'd wear a little necklace if itgave me good juju? Yeah you and

(28:47):
are you? And uh what's hisname from the Hills? Pat Pratt?
Daddy Chris Brott? No, ohyeah, yeah, I'm talking about Yeah,
oh guy? Do they made himand his wife made millions of all
are selling rocks. Some of thosepeople really are underrated. Yeah, like
that guy and then who is theprince whatever in the Kardashians that married the

(29:07):
oldest one. He's so funny.Which guy the fucking only one that's not
like brown? He's like the onlywhite guy that married uh Scott Scott disick
Scott. That fool's funny. He'slow underrated. He's hilarious. Yeah,
some of those people do. He'shilarious. They deserve their success, That's

(29:29):
all I care about. Yeah,he's probably into some stones Hollywood. Yeah,
yeah, he was into uh whiteStone. Yeah, different type of
rock. Yeah. I don't Ithink that those of us who who um,
you know, don't do not partakeand they are not actually like swimming
in money Scrooge McDuck style. Don'tget how popular cocaine still is. No,

(29:53):
I think it's very popular. Idon't think you gotta be rich,
especially here in sac In Sacramento,it's like sadly and ver they're here just
always has been though it's been inthe night scene here. Yeah, it's
beginning of time. A lot ofcocaine and Sacramento. I don't know anybody
that I go out with. Itwasn't didn't occasionally do cocaine or was on

(30:15):
cocaine. Yeah, it's like nightlifescene, so I don't go la Is,
Like for sure, it's normal California. It's a California. It's so
normal, so close to Mexico,and like honestly, like it's like a
fucking highways for like trafficking this shit. It's just everywhere. Yeah, down
low. I've heard that, likethe even the political world healing Sacramento as
is just steep cocaine. But like, why would you do that? I

(30:37):
mean you're built on cocaine. Yeah, you mean think you think about it,
Like if that, if that isout, I mean that can be
a career destroyer for for some people. But if you're doing it with the
guy who would out you, Yeahyeah, if they're all doing it,
I'm not gonna get out it.Yeah. It's just so weird. That's
the brotherhood. It's funny. Yeah, that's a whole other thing. Yeah,
you know, I'm cheating on mywife and I know you do coke

(30:59):
and we just shut up about eachother. It's crazy. It's just kind
of built into the culture of itall. It's like they were both running
around the Capitol halls fucking you know, and like sliding around. I mean,
alcoholism is like part they have barsthere, there's bars in there.
You're like they're just every meeting isover drank. Yeah that should not be
a thing. Like that's just likethe alcohol and then with that kind and
then what they're doing with their golfingand or drunk drunk yeah yeah, I

(31:22):
don't know, yeah, just sothey can tolerate each other probably though.
Yeah. Yeah, it's just kindof like that's what it would take for
me. But that's another story altogether. Yea out there's got a lot of
it's also like men like their wholeex frat boys. Yeah yeah, yeah,
like that's that's what it is.Like just kept all these people that
in my life that I know thatwork in that industry. We're all frat

(31:44):
presidents or in frats, and it'slike they're just partying like they did in
college and it's just same culture,same You're with the same people for sure.
Yeah yeah, uh it kind ofclose us out. This this New
York Times article that reported on thisstudy of fit luinsers. I don't know
how to I don't know if Ican embrace that term or not. But

(32:05):
this clinical social worker and therapist inNew Yorker works. The athletes suggested that
when you're looking at one of theseaccounts, you're asking yourself, does this
fitness influencer make you feel good inyour own skin? That's a good question,
And does it make me feel goodat all? We should talk to
ourselves about all content we consume.Does this make me feel good? And

(32:28):
why am I watching this? Yeah? And I mean obviously I've never I've
never really gotten into making that kindof content at all. I mean I
started off making purely really like informationaltraining kind of content and never really got
into and even even the podcast overthe years, for the most part,

(32:49):
we've not ever fallen into that trap. But that's also why we haven't exploded.
Yeah, that's true. I coulddrop twenty sounds and I am going
to do it and then just literallybe naked all the time and followers will
come Yeah. Yeah, it's justbut it's like, but like, what's
the longevity with that, right?Because that only works for so long for

(33:13):
somebody. Sure, Yeah, it'slike the people that aren't doing that like
might not make like that big spikeof like you know, of a of
an impact, But they'll just bearound longer. There's very few people that
have done it as long as thethree of us all stud Yeah, it's
it's yeah, like we're like,there's so funny like the brand for like
for my personal experience, it's likeit's not even about one person. It's

(33:34):
like literally like there's really not reallylike a big face for the brand.
It's like its own entity at thispoint. And it's like, what you
guys are eleven years in, twelveyears in, this is ten years yeah,
this year in August September, tenyears. Yeah, it's crazy,
which is crazy, but it's like, yeah, I think that that's like
it's yeah, like maybe we wouldhave been able to like maybe make have
a couple of years where we likereally fucking set it up, but we've

(33:55):
had We've also done we've had biginfluencers, big athletes, and we still
do. But it's like it's notthis like the company itself has his face
that's like moving the need all.It's like because because the athletes we signed,
going back, if you guys wantto go listen to era, which
we talked about earlier, going tothe athletes, you would sign in a

(34:15):
social media era they're they're it fora year, correct, Jordan? Yeah,
signing Jordan, he's it now.He's still everyday conversation whether he's better
than Lebron or not. Yeah,let alone the legacy of his own playing,
Let alone the legacy of the shoes, and the shoes are almost a
separate entity now than Jordan, right, like he built them in the beginning,
but now like there's kids that havenever seen him shoot a shot,

(34:37):
they don't know what he does mostYeah, right, so like he had
to sign Timmy on Instagram with goodabs, he'll be it for six months.
Yeah, because he didn't build afoundation based on skill or value and
whatever money he makes, and youknow that's going to be gone faster than
anything. Yeah, because in mindthe Lamborghini to post next to the hot
chick to hopefully get more followers.Yeah, dude, it's just I just

(34:59):
don't I look at this ship andI see these TikTokers or even you know,
like they're they're they're moving at thiscrazy pace of like growth, and
then it just you never hear fromthem again. All of a sudden,
one day, you just never hearfrom them again. It's less than one
percent that are crushing it. Everyonesees the one percent that's crushing it,
but it's point one percent that aremaking life changing money that can do their
shit. Everyone else is struggling witheight roommates in an apartment. Yeah,

(35:22):
that's not the life. And theystill have hundreds of thousands of followers.
Yeah, for sure. But it'slike also like also this generation doesn't necessarily
own anything. Yeah, they're justlike giving the money that they're making a
way to somebody else, which isstrange, very like there's no financial guidance
for these up and coming and therewasn't for us either, but to me,

(35:43):
but our parents did. Yeah,for sure, our parents had knowledge
or some logic. Yeah, likeyou now you have these younger kids that
our parents are like in there,you know, just like about some of
them are even our age, youknow, that have these kids that are
like maybe a little older. Butit's like it's possible, it's not the
same, you know. It's interesting, it's weird. We did a short

(36:04):
episode that I'm not sure when whenwe're releasing, but we were talking about
kind of about like follower culture orculture and why people you know, follow
people online. That then they patternedtheir lives after because they just don't have
any other blueprint or they didn't havetheir parents or what's the story there.
Yeah, aspirations. Yeah, Iwant to be X because I can't deal

(36:28):
with the idea of being just myselfI guess or where I you know,
being a product of where I camefrom or yeah or whatever. I just
don't know how young kids navigate liferight now. I'm like I'm old now,
right, so I'm like, I'mout of touch with what's what's going
on with like a fifteen year old'sbrain. You're gonna find out soon.
I'm gonna find out soon. It'sgonna be even like it's gonna be even
more amplified. It's even crazier.Think about like the strides were making technology

(36:52):
right now, Like I think aboutin fucking ten years, could you imagine
and you'll see it from different lenseswith your kids, that's yeah, I
just don't even know like where they'regoing going to be, Like what are
they going to be doing like onlineor what is even online? At that
point, you know, we're likewho knows like what that is? And
that's going to be directly into yourbrain. It's just like what everyone else.
Yeah, what's what's what's what's next? You know what I mean,

(37:13):
like microchips, glasses, glasses,contacts. I bet that'll be first.
Yeah, Like they already have thetechnology they said to do contacts with,
like a augmented reality contacts. It'salready report. It already exists minority reports
in Yeah, Like we're not gonnaneed to Like, we're just gonna be
able to do a spreadsheet right here, we all have we all have our
contacts, and we all link up. We have a spreadsheet right in front

(37:34):
of us, and we're all justlike link looking at the same thing.
Link me. All you do issay it, you know, just like,
well I'll be linked up. It'sthe same thing, or watch the
same screen withim. Jarvis. Jarvisfor sure, Jarvis is like kind of
dated technology at this point. Yeah, you know what I mean. Jarvis
is SERI. Yeah, have abetter voice. Yeah, he's a he's
he's chat GBT with a voice.Yeah, he really is. Yeah.

(37:57):
Once they put chat GPT into Siri, which is of course coming. No,
they could do that right now ifthey want to. It already exists.
We're just not using it on aon a private label chat gbts.
What's public? Yes, yeah,what they got going on? Yeah who
it knows? Yeah, No,it's doing every It's it's well, the
piece that we're getting is like theysay, it's like, oh, we
had to get this out to thepeople so they can't be taken advantage by

(38:21):
it. Gave everybody access to this. It's like, well, that's bullshit.
Yeah, it's complete bullshit. We'refucked before we close this off.
Actually, just since we're all peoplewho who deal with um, you know,
sponsored athletes, people with with codeswhatever whatever, Like, where's our
line about their content? Hmm?Yeah. I most people that we sponsor

(38:45):
we have personal relationships with outside ofjust like financial or whatever. We know
these people, they're friends. UhSo, I it's a little bit different
for I think for me, Idon't know. I don't also just because
I I don't I really talk toyou guys much about your like your current
program where you guys are doing withpeople. But I honestly don't care either

(39:06):
though, because like I'm if I'mreaching out to this person, like I'm
not gonna like control how they putout content, Like that's like do your
thing, unless I obviously gonna domy research make sure they're like a racist
or a yeah you know, likesome crazy shit, like they have some
weird pass like like I need toknow that kind of stuff. Like hopefully
I've done my research enough to likeknow like this person's not putting out harmful

(39:27):
information to people representing my brand.Like that would be a fucking disaster.
Yeah, Like I don't want thatnegative energy in my life or put it
on to any people that see usor someone wearing our stuff. And also
you just can't avoid that because you'regonna have bad people buy your stuff,
right, But I'm not gonna likego out of my way to sponsor somebody
that does that. Yeah, butI mean, um, I don't.
It's just got to be like appropriateas far as like not harmful, right,

(39:52):
Like that's kind of the only likerule I have. It's like that's
how if you're a girl and youlike to kind of like um and you're
proud of how you look, andyou like to like show some skin and
you're like, you know, youlike to take pictures of like you like
being you know you and like inyour mirror or whatever, and like you
also post like good lifting content andlike you're an at like that's do your
thing. Yeah, nothing with theguys like whatever, Like that's how I

(40:14):
see it. Like, if it'snot harmful and it's not illegal, yeah,
and if it's not spreading, ifit's a net positive, whatever that
may be. As long as it'snot a net negative, it's not really
my business. What about only fans, Yeah, I don't think it's my
business. Yeah, I mean Ithink we have multiple athletes that have only
fans. Again, because I don'tdon't think it's a net negative. Like,
uh, who wants to purchase thatcan purchase that. It's completely legal

(40:35):
as far as I know. It'salso probably not the same audience. Uh.
And and even a lot of thesebecause we're talking about girls mostly I
we personally don't have them in onour because of our guys. Maybe just
aren't good enough looking. I don'tknow. Yeah, they're they're not necessarily
doing that side. But far asfar as like the you know, some
of the girls that maybe are likeyou know, they I'm sure a lot

(40:57):
of their followers are are men.Yeah that are just why watching their content
for for that side of it,Yeah, that aren't even necessarily into what
they're doing. There's still a stigmaaround o F and there's a stigma around
strippers, and there's a stigma aroundeverything. I could give twos last Yeah,
and of is more varied. Yougo to strip club, you know
what you're doing. Yeah, likeauto F there is probably like I don't
know, but foot picks only.There's everything from sex yet to cause play

(41:21):
to lingerie to just cooking instruction.And if it's if it's a huge range.
Yeah, if it's legal and notharmful, I'm not their dad.
Yeah, I'm not exactly if itif it locks up into some shit,
you know, like you said,whether racist, salty tickets anywhere. And
I've done in the past, noton those areas, but sponsored people.

(41:42):
You know, I've run marketing formultiple companies over the years, and if
people got out of line, Ijust check them, yo, you know,
if they did some bully shit orsome negative shit, just negative,
you know, flat out what Ideemed negative. I've called people or text
them and said, hey, ifyou're going to represent this brand, you're
not going to do that any longer. And if you're going to continue to
do that, then we won't presentthis brand. I've done that on multiple
occasions. But and that is upfor Yeah, debate what you think is

(42:05):
negative. I might not think isnegative or whatever. But if you're if
i'm if I'm in that seat,then I'm making the call. Yeah,
then then I'm yeah, yeah,we're on the same page exactly. Yeah,
it's like yeah, back to likeyeah, just not hurting people.
It'll be a dick. Yeah,it don't be like an absolute scomeback.
And I don't care about what youdo personally, like as far as like
self images or whatever, like that'sthat's on you. That's your thing.

(42:27):
We're not going to promote it onour Yeah, so you're not gonna like
take you're like, hey, gocheck out this page or whatever. But
if that's something you do and you'realso doing promotion, yeah, if you
do yeah, um yeah maybe though. But that's there's a lot of people
on that app, a lot ofpeople on that app, a lot of
people making a lot of money onthat appy. What you hear I saw
catch me outside girl bought a sixmillion dollar house in Miami. Cash Jesus

(42:52):
ash, I'll whip it out.Maybe I need the shoe spacers so that
my cock can grow, so thenI can you need some zeros zero drop
then I can hop over there.Cash cash, Yeah, that's insane.
It's a lot of mula. Ithink she said that she did like she
cleared like over a million in thefirst hour when she did an only fans

(43:14):
like launched it. Everything scaling up. You know, the the amount of
money at the top of YouTube isway more than it's ever been. It's
obviously at the top, but thetop of Twitch is higher than it's ever
been. The top of Instagrams thehigher it's ever been, right, I
remember looking up the stats of themost followed person on Instagram. It was
Kim Kardashian in like twenty eleven,was six million, six millions of medium

(43:34):
sized celebrity though the rocks like threehundred million, yeah yeah, No,
six million now means like you're you'rean Internet You could potentially have just been
on like the real world. Yeahyeah, like potentially yeah, shit like
that. So it's just crazy.So it's like a random guy like Dave
Portnoy's got like five four point fiveyeah, from New York or some random
Nantucket or where the fuck is from. I can't, like, I know,

(43:57):
barstools big, but like how bigis it? The influence must be
insane. That's a really good question. What is their reach? I don't
know what the answer that they haveso much. They kind of hit every
avenue, every you know. Butthey're also like their their sportsbook page,
it's like the most shadow band pageever because it gets zero engagement, which

(44:19):
is crazy, but it's got thisIt's got like millions of followings. But
then they get like a hundred likeson a post, you know what I
mean, It's like, clearly that'sbeing shadow band, right, yeah,
yeah, I don't know. That'sall. Yeah, and gambling, Like
I understand why it might be,but all that's all. This is just
playing with fire until a company orindustry doesn't like you or what you're doing.

(44:39):
Rocketreach dot coo, which is Iguess. The rating site for um
Engagement says that Barstool Sports reaches anhyper engaged audience of sixty six million plus
monthly unique users, forty six percentof men and women in in the eighteen

(45:00):
to thirty four they're crushing. They'realso like the Killer what's it not gonna
kill her daddy? What is itcall her daddy? That podcast like it's
got to be like one of thebiggest female podcasts. Yeah, they go
crazy for sure. Like that's howthey target, you know, on both
sides of like the male audience.And they got this these girls that just
get paid pennies on the dollar torun this like massive. Yeah like thang.

(45:23):
Yeah, the of world and allthose worlds collide pretty hard because the
fan base and so people will havea mutual collaboration on a podcast or on
a twitch stream or something because theviewership is going to be similar. Yeah.
I mean they just go all andthey have porn stars come on and
do like reading off the cards,like they just do all kinds of crazy.

(45:46):
What is the internet anymore? Yeah? Shock factor? What are we
doing? Everything? All right?I'm ready to put this one into bed.
I will have the links of thearticles on alcohol use and social media
and the description for this people findyou can come find me at you know,
at Dean Sudors on social or atCapevine. Kilos if you're into weightlifting,

(46:10):
coffee, bodybuilding, powerlifting, CavinKilos Instagram, Kevin Kilos dot com.
Ladies and gentlemen, thank you.New episodes every Wednesday and Friday,
three sp dot coo. Maybe maybenot a huge warehouse birthday sale coming in
the next couple of weeks of staytuned for that and then a launch at
the end of the month. Alsostay tuned for that and Mike June of

(46:32):
the Month at June yeah uh andwe will catch you soon and at djm
D and all the social media.This show is fifty percent facts work.
Percent is a word and fifty isjust numbers. Fifty percent Facts is a
Spreaker Prime podcast, an association withour Heartmedia on the Obscure Celebrity Network and
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