Generation Iron: Natty 4 Life (2020) | A 50% Facts Review - 50% Facts with Silent Mike & Jim McD

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
So funny how though, Like everything is kind of just
regurgitating with the supplements shit right now, it's weird. Five
hour Energy is like making a comeback to you know why,
because they're going big on social media right now. They're
going hard with influencers right now. A lot of these
guys I watch their tiktoks, are like their YouTube shorts.
They're all pumping.

Speaker 2 (00:28):
Ten our energy nowhere.

Speaker 3 (00:30):
Will Ferrell just did five hour Energy, didn't see.

Speaker 1 (00:32):
Yeah, they're doing a big push right now.

Speaker 3 (00:34):
I don't mean he just took a shot at it.
I mean he was in commercials for it.

Speaker 2 (00:37):
Really. Yeah.

Speaker 1 (00:38):
Yeah, they're going hard on marketing right now.

Speaker 2 (00:40):
For some reason owns them like Bigger Bro.

Speaker 1 (00:44):
It was like I remember taking those back in after
like I was in college, like going before work. They
were great, you know, they were early. They were with
the red Bull Monster era. Yeah, and you look at
it's just you know, twenty thousand percent of your B
twelve for the day. It's like not really much in them,
just that.

Speaker 2 (00:59):
Uh yeah. The whole energy drink spectrum's going crazy. Still.
We talked about a Lonnie selling, right, I don't think
so Celsi has bought a Lonnie for one point eight
mil one point eight.

Speaker 1 (01:10):
Million, billion.

Speaker 3 (01:13):
Million doesn't seem like enough.

Speaker 1 (01:15):
I saw a Lonnie they go crazy with the marketing though.
It was like, yeah, that's my old that's my ex client.
We got the own site.

Speaker 2 (01:25):
Jesus, yeah, Lonnie. And then there was another big energy
drink news. I forgot what it was.

Speaker 1 (01:32):
I don't know how I followed this guy on TikTok,
but he ended up. He's like doesn't have good doesn't
get a ton of engagement. He's like a couple thousand
or a thousand views of video. But his whole thing
is like BEV beverage market, all beverages. It's all he
talks about. Is like the beverage market is his little niche.
And I think he does something for like a big
beverage company, like his desk job. But anyways, yes, I

(01:53):
kind of get the scoop on a lot of that stuff, but.

Speaker 2 (01:56):
I don't on Danny's Friends or something someone on Instagram
that does that kind of for all fitness. He goes
into like demarketing back business. We might have shared him
sub boss. I don't know if it's Jake Hayler or
something is his name. He pops up and he talks
about a lot of the trends and what's happening, like Jake.

Speaker 1 (02:15):
Owen or something like that. Maybe I think Owen kind
of like a just normal vanilla looking like, Yeah, it's racist.

Speaker 3 (02:24):
Five hour Energy is owned by the company that started
five hour Energy, so interesting. It's probably more in the distribution.
On the distribution side, I'm not sure sure what it
is with liquor.

Speaker 1 (02:39):
Talking about it's like the perfect product too, because you
don't need it doesn't need cold storage. Yeah, it's like
it's it's nobody has.

Speaker 3 (02:46):
In the expectation is going to taste good. Yeah, it's
like taking medicine. It's like medicine for staying awake.

Speaker 1 (02:52):
God, I can't even remember what they taste like, to
be honest with you, and I've had probably one hundred
of them. I have no idea what it tastes like.

Speaker 2 (02:57):
That's probably what Mike's product tastes like. Whatever that is
in our brain.

Speaker 1 (03:01):
Yeah, Yeah, it's like just taste like chemical.

Speaker 2 (03:03):
It's probably superiora probably like kind of slimy, like it
was definitely thick, sugary. Yeah, there's viscus aftertastes like the
same as that vial you were talking about. Actually know five.

Speaker 1 (03:13):
Energy is kind of liquidy.

Speaker 2 (03:14):
It's like liquid like it's the aftertaste, like sticks on
your tongue. Yeah, same with io pure because ice is
pure liquid too.

Speaker 1 (03:22):
I'm trying to think, like what you guys talk about
ice like, I can't even picture it.

Speaker 2 (03:26):
It's like it's a glass bottle glass. Yeah, like a
like a Snapple top. What literally Snapple top? I mean
they had it. They had it in the Meathhead gems
I went to in the nineties. Oh yes, green, like
a green apple and like watermelon. I was do you
like them? I really did?

Speaker 1 (03:45):
I remember that. I have a weird that's the modern version.

Speaker 2 (03:48):
Yeah not yeah, that's like their powder, but they I
think it really popped off because of their liquid. Yeah.
They were one of the first really hydrolyzed.

Speaker 1 (03:55):
That's bullshit.

Speaker 2 (03:56):
That is bullshous, Cutting Margins.

Speaker 1 (03:58):
Also, like, look at that, man, that product is blending
in everywhere. That is no one's gonna buy that.

Speaker 2 (04:03):
Yeah, Cutting Margins. Oh, poppy Poppy just got bought out.

Speaker 1 (04:06):
That looks like shit.

Speaker 3 (04:07):
Poppy back got bought by Pepsia Ollipop Yeah olipop.

Speaker 2 (04:12):
Oh, I thought that's different.

Speaker 3 (04:14):
No, I think it's Poppy.

Speaker 2 (04:15):
I think it's a differing brand. Oh okay, Poppy started
on Shark Tank.

Speaker 1 (04:19):
Yeah, Poppy started probiotics one.

Speaker 2 (04:21):
Yeah. Yeah, it's just like fucking which is fake anyways, right,
it's applesider vinegar, which it tastes pretty mediocre.

Speaker 1 (04:29):
My kids have these, yeah, these yogurt covered like uh,
strawberry candies. It's like, oh, probiotics, this is just fucking can't.

Speaker 2 (04:36):
Yeah, you mean yogurt, Poppy. At least yogurt has something
in it. Like, I don't even know if apple cider
vinegar really does.

Speaker 3 (04:42):
I don't know.

Speaker 1 (04:42):
I tried to do the drinking of it, the brags,
I tried it. Just couldn't do it.

Speaker 2 (04:47):
You know what.

Speaker 1 (04:48):
No, I'm just gonna eat kimchi. Like, try and eat
kimchi like four times a week.

Speaker 2 (04:51):
No, eat kim chi every day.

Speaker 3 (04:54):
Uh. I've never had Poppy, but I can tell you
that I am not a fan of Ollipop.

Speaker 1 (04:58):
I haven't had either. We either either either over.

Speaker 3 (05:02):
Yeah, we were on part of this strip, like our
layover on the way to Virginia. We had some you know,
we had lunches, some kind of semi healthy whatever whatever
bullshit place, and they didn't have any normal sodas or anything.
So I got like a lollipop, you know, vintage soda

(05:25):
something like that. Fucking nasty, nasty. I don't want cinnamon
in my cola. I mean, that is not a flavor
that I associate.

Speaker 1 (05:33):
With colonwen with like a gave.

Speaker 3 (05:36):
Or I don't know, good intentions, I don't know. This
wasn't very good. Wishful thinking, wishful thinking, the wishful thinking
that anyone's going to enjoy drinking it. It was awful,
Like I can't if I weren't so Thursday, I hadn't
ordered a gigantic sandwich without realizing I was ordering a
gigantic sandwich.

Speaker 2 (05:55):
I was huge.

Speaker 3 (05:56):
It was huge.

Speaker 2 (05:57):
I had no idea.

Speaker 1 (05:57):
It's rare these days. Everything's so scaled.

Speaker 3 (06:00):
This, I mean, food was pretty goodt this place. It's
just a choice of Bevy Swiss.

Speaker 2 (06:03):
You know.

Speaker 3 (06:04):
Yeah, unfortunate.

Speaker 1 (06:05):
Well, the Bebbies is the most half, the partant part
of the meal. You gonna have a good bev. Yeah,
that's what I think.

Speaker 2 (06:09):
I can't forget the bev. No, no, no, So.

Speaker 1 (06:11):
This is like a so what is the difference with
these these sparkling pro prebiotics is it just basically like
a mild kambucha or what.

Speaker 2 (06:18):
No, No, it's literally apple side of vinegar. No. I
think it's literally apple side of vinegar and.

Speaker 1 (06:25):
Ar with other ship. Yeah, and call it a prebiotic.

Speaker 2 (06:29):
Yeah. What was the one that went crazy for a while?
The local Uh.

Speaker 3 (06:37):
Fuck?

Speaker 2 (06:37):
What's it called? Not zvia ZeVA is older. There's one
that went crazy for a while. It's just a bubbly
water with a little flavor. The first one to go
crazy Lacroix. Lacroix. It's a little kroy with appleside of vinegar. Mmmm.
Got him? Yeah, And that's why they taste like trash,
because Lacroix was also trash. Oh.

Speaker 1 (06:54):
I love mccroy really. I like all the sparkling water.

Speaker 2 (06:57):
I mean, I like sparkling water too, but I'm not
going to drink that and inherently say like this is
a very good diet drink.

Speaker 1 (07:02):
It's not very don't drinking for diet factor. I just
like sparkling. I just like carbonation. Yeah, but I drink
plain water like playing carbonated water.

Speaker 2 (07:09):
Yeah.

Speaker 1 (07:10):
I like a little t I flavor.

Speaker 2 (07:12):
I get glass fucking pelgrainos.

Speaker 1 (07:14):
We're not all balling like you.

Speaker 2 (07:15):
No, that's cheaper than a fucking zva or a poppy.
You're like that guy that walks on Instagram. I would
if I could sprinter guy. You know, I'm talking about
bright fucking walked here. Let's not talk about ball one.
I literally bought a two dollars Uber scooter because I
don't have a car.

Speaker 1 (07:30):
I was gonna say that, did you bring the lineout?

Speaker 2 (07:31):
Yeah? I don't have a car. A line. Someone trying
to like rag me for buying like creatine, like expensive creatine.
I'm like, dude, Like, it's just priorities. Like you go,
you spend fucking five hundred dollars a month on shitty subscriptions,
Well you get fat and eat pizza, Like I just
spend my ten dollars extra.

Speaker 1 (07:51):
One night out at the bar.

Speaker 2 (07:52):
Yeah yeah, I just spent it on things that matter
to me, my health.

Speaker 3 (07:56):
I saw you're doing, like are you doing like a
chewable creatine?

Speaker 2 (07:59):
Yeah?

Speaker 1 (07:59):
I oh what are you seven years old?

Speaker 2 (08:01):
Yeah? Absolutely, yeah.

Speaker 3 (08:02):
I do the same thing. I order I get one
from Amazon. That's pretty cheap.

Speaker 2 (08:06):
I do my magnesium. The issue with creatine in chewables
right now is like twenty of them. No, you need
three to five, but it's I take four. I'm trying
to get ten grams of creatine today. But the issue
is is a lot of the companies are skirting the
edges like everything else, so they creatine is the cheapest
thing in the world, and they still don't even put
it in there.

Speaker 1 (08:26):
I go to five strong, I get that big jug
of like that blue creatine. Yeah, it's like it's ten
grams of scoop.

Speaker 2 (08:32):
No, you can get it. You can get a year's
supply for under fifty bucks for sure. Well, I don't
drink shakes like I'm not going to put it in anything.

Speaker 3 (08:40):
Yeah, that's my issue too.

Speaker 2 (08:41):
Yeah, I'm not going to drive. I mix it with
like a BCA.

Speaker 1 (08:43):
I just drink for the one I takes kind of
like a hydration BCA combos. I just flavor of the creatine. Honestly,
is all I really drink it for. Yeah, I don't
really drink it before I work out.

Speaker 3 (08:53):
I got were little red gummy bears that tastes like red.
So that's all I need.

Speaker 1 (08:57):
Yeah, Well, looking til'll give it a shot.

Speaker 2 (08:59):
Maybe No, they're good. Yeah, they're good if yeah, if
you get the right brands, because like more than half
of them have.

Speaker 1 (09:04):
Like like a big steak's got like what one two
grams tops?

Speaker 2 (09:08):
Probably one in a big rabbi tops. Yeah.

Speaker 1 (09:10):
Yeah, if you'd like almost eat like a couple if
you'd a lot of red meat, you eat like a
couple of grams.

Speaker 2 (09:15):
How many rabbis we in a day?

Speaker 1 (09:17):
Saying if you have one and you have some ground beef,
there's something beef, right, yeah, probably not enough enough, so.

Speaker 2 (09:22):
You like, I'm not saying like completely two pounds of
beef a day, so.

Speaker 1 (09:25):
You're probably getting like two or three, just like I
think it's like a ground per pound is like a conservative.

Speaker 2 (09:31):
Yeah, yeah, maybe amount, Yeah, yeah, I mean the powder
is the best obviously because it's yeah, yeah, but I
just don't I'm not gonna dry scoop shit, I'm fucking
thirty six, and then.

Speaker 1 (09:41):
You're not supposed to really dry scoop creatine anyways, though
you should probably drink it. It's like, you know, you
don't like drink any kind of juice or anything.

Speaker 2 (09:46):
Nothing on coffee. I put it in my coffee back
in the day, and that was a terrible experience.

Speaker 1 (09:52):
Yeah, I mean I would just honestly, I would sometimes know, Yeah,
at work. I would just pour it into a coffee
mug two scoops and then just swirl it and fucking
I hate.

Speaker 2 (10:00):
That it tastes like shit. But I got the high
gaggery flush.

Speaker 1 (10:05):
They have a flavored creatine powder now too, though. Yeah,
that's it takes like blue raz and then you just
drink it.

Speaker 2 (10:09):
That makes me want a gag too.

Speaker 1 (10:11):
You know what, I got nothing for you then now.

Speaker 2 (10:14):
I just overdid it. Like ages twenty to twenty five.
I took every powder I'm taking, like on the clock
BC double A's on the clock, shakes on the clock this,
you know, and it's just gross. It's so gross. None
of it tastes good. That's why I don't do prework
out now, you know. I've been doing energy drinks or yerba. Yeah,
are the only things that taste good. Protein's gross, yeah,

(10:35):
Cretine the gummy is a great event. I take my
magnesium in gummy form two.

Speaker 1 (10:41):
I just take like this. I have a bunch of
stuff I take in the morning, but I just costco
fucking big bottles of all my supplements. I think the
magnesium it takes like a four hundred milligram.

Speaker 2 (10:49):
Yeah, I just take it before bed. But yeah, I
do gummies everything else. I take pills like I'm not
anti pill, you know. I take fish oil and D
three Yeah whatever the fuck?

Speaker 1 (10:58):
K two D three comb trend bill form VP seven.

Speaker 3 (11:07):
That feels like maybe a little bit of a segue
into the athletes in this particular yeah documentary, who all right?
I get I one assumes they're taking creating and protein
and like, what else can they get away with?

Speaker 2 (11:21):
SARMs?

Speaker 3 (11:22):
SARMs?

Speaker 2 (11:24):
Yeah?

Speaker 3 (11:24):
They probably can they or can they not?

Speaker 2 (11:26):
The latest the latest arms? Yeah? I don't know. I
mean they say they test your round too, but I
don't know if they really do like that. And they
say water protocols but obviously so was Lance Armstrong. Right,
if there's a will, there's a way. Although I wasn't
that impressed with their physiques, to be honest, I've seen
way more Jack Natties.

Speaker 1 (11:43):
Which I guess it's like the yeah, the the number one,
the King of the Natties, the tall dude, Michael Mike, oh,
big Mike.

Speaker 2 (11:52):
Dirty Mike. The more I looked at O'Hearn though, like, honestly,
like I think you don't believe them because of how
we like moves and talks not because of his physique.
When I just looked at his physique, I'm like, I
think he kind of could be natty.

Speaker 3 (12:06):
Uh yeah, I would like to go down this rabbit
hole just my Like I have been hearing about mike
Ohearn for over twenty years, and I've been him a
couple of times. But you know, we used to hang
out with people who used to hang out with him,
and those people said there's no way, like some people
in in this doc did, there's no way he's natty,

(12:28):
like I or you know, I heard I know who
sells to him. It's like, well do you know that
for sure?

Speaker 2 (12:33):
Yeah? And people say that about like Lebron James too though,
and like I think Lebron could be natty.

Speaker 3 (12:39):
I don't think that's a chance Lebron is natty.

Speaker 1 (12:42):
But that's but that's different. It's on something right, Like
what is it?

Speaker 2 (12:45):
I mean, have you seen him as a freshman in
high school?

Speaker 1 (12:48):
He's not like muscular, there was no it was jacked.

Speaker 2 (12:51):
He was like six two, like one seventy five jacked
at fourteen years old.

Speaker 1 (12:55):
But one sixty one seventy five isn't like a big body.

Speaker 2 (12:59):
We're talking about pre puberty. No, for sure, six seventies
fucking jack. That's a natty. That's a natty bodybuilder.

Speaker 1 (13:07):
Yeah, No, I think he's I don't think he's. Like
he's definitely taking like everything that is available to them, right,
Like he's gotten the best treatment. He's getting the best.
Like he's probably doing like other ship though, Like that's
you know, maybe he's not taking steroids per se, but
he's like definitely taking like stem cell and all this
other ship always like, but that's not like anabolic.

Speaker 2 (13:28):
No, I guess not.

Speaker 1 (13:29):
I'm thinking like, like what's it called all this new
stuff uptideside?

Speaker 2 (13:34):
Yeah, all thattids are amino acids. Yeah, you know, so
that's not illegal either, or like like.

Speaker 1 (13:41):
You just buy him on the internet, right yeah, stories Yeah, yeah,
you buy anything on the internet. That's true.

Speaker 2 (13:46):
Head Down though, Silk Road, Yeah, Shadow Ross.

Speaker 1 (13:50):
He's out of jail now, right.

Speaker 3 (13:51):
So our hero and the Pirate Bay guy died.

Speaker 1 (13:56):
Yeah, Pirate Bay crash his plane, yeah, conspiracy yeah, the
plane crash. Yeah, anyways went down.

Speaker 2 (14:03):
Yeah.

Speaker 3 (14:03):
We're talking about the Generation Iron four or Natty for Life,
and Michael Hearne is kind of a through line on this.
His interview is dropped into various portions of this of
this documentary. We usually kind of do this at the end,
but like, what was your like overall impression of this production.

(14:27):
I mean, just in terms of production quality and stuff
versus the other ones we've seen from Generation Iron, I.

Speaker 2 (14:33):
Think production was the same level, But the rest of
it I actually thought was shit.

Speaker 1 (14:38):
Yeah, it was pretty bad, But a lot of it
again goes to like the subject.

Speaker 2 (14:44):
Yeah, the subjects and not the subject, not natty bodybuilding.
It's the subjects who they chose. Yeah, you know, like.

Speaker 1 (14:51):
Those were very interesting people.

Speaker 2 (14:53):
No one had a line, no one had a story,
No one had a single story. You know. We had
the fucking Zoolander looking tall bla dude and then the
og black dude and that's like a firefighter. I don't know, bro,
he dressed crazy kid. That was a crazy era. I'm
glad I never dove into the skinny jeans, deep deep
wide swoop neck chopped tea.

Speaker 1 (15:14):
You know what.

Speaker 2 (15:14):
I never succumbed to that. I am. I held my ground.
You probably had one, Chris Terry. You didn't have a
chopped up looked like you threw a swoop neck half
cut tea. That ran through a lawnmower.

Speaker 1 (15:26):
No, I never did that.

Speaker 2 (15:28):
I never even I never even went on the trend
of the swoop next the bottom, the bottom. Yeah, that's
the same tee.

Speaker 1 (15:35):
I never did those either, that's crazy. Never bought a
single one.

Speaker 2 (15:38):
Me neither, But every single human had one.

Speaker 1 (15:41):
They were a big thing.

Speaker 2 (15:42):
I I foll a lot of dress boots only wrong
dress boots only. None of them wore sneakers because yeah,
or like even dress here. Yeah, and that's it. And
then the swoop necks era. When did this come out?

Speaker 1 (15:58):
But they had those COVID movies.

Speaker 2 (16:00):
They had to have filmed earlier.

Speaker 3 (16:01):
It was filmed at nineteen.

Speaker 2 (16:02):
I think even that that guy was late on the
trend then, because that shit's like twenty seventeen, I feel like.

Speaker 1 (16:07):
But he's also like I think he was like in
the middle of nowhere, you know, like we living in
California where things are trends are maybe five years ahead, right,
Maybe I.

Speaker 2 (16:15):
Just feel like with the Internet era, all that's blurred.

Speaker 1 (16:17):
You know, it's still though. Man, He's like, not everybody's
on the you know, no, but that was shit like
the kids. It's funny like kids, he says, like a
lot of them are on the internet, but also a
lot of them aren't.

Speaker 2 (16:26):
Yeah, it's just weird.

Speaker 1 (16:28):
It's weird.

Speaker 2 (16:28):
Bodybuilders are weird too, they are. But yeah, I think
the subject subjects, the humans were the boring part, and
even O'Hearn you know the same deal ran parallel the
most interesting part of the whole. He's actually insanely funny
and charismatic, and he doesn't like let it out. He's
like kind of fun to be around, cracking jokes and shit,
like he's pretty cool. But like that interview, I didn't

(16:48):
think was that cool either.

Speaker 3 (16:50):
I had exactly the opposite impression. Every time I met him.
I felt like he was being really fake and performative.
We had him on the old right, Yeah, and it
just nothing about it seemed real.

Speaker 2 (17:01):
Well I didn't say genuine. I didn't say genuine. I
said that he could talk and make jokes. Yeah.

Speaker 3 (17:07):
To me, I mean like when I when I met
it was all just it felt fake. It felt like
there was not anything real going on here. I actually
had a more positive impression of him after this than
because he's it was like toned down.

Speaker 1 (17:20):
I like, I also just kind of talked. They asked
him the question. He just talks about it. He doesn't
really avoid the questions about it. He just kind of
talks about it. And he talks about this like how
guys do it and why they would do it, in
a very like a professionally informative way, but like not
like he's like trying to like overcompensate with knowledge to
hide the fact that he's doing He just kind of
just like seems like he just he knows all about

(17:42):
everything and he's not pretending that he doesn't.

Speaker 2 (17:44):
Yeah, I think it's probably the topic matter because a
couple of the like Panel are actually really solid, like
Mike Ryan met him too, and uh Saladino who ran
parallel to but haven't met in a long time or
never met. But we just have a lot of tools
like Saladino. I think a lot of it's too close
to home for some of them because they're still in

(18:04):
the game, like Saladino trained Thor, not hap Thor, but
Chris Hemsworth yeah, you know, and he even mentions like
oh yeah, like like looks are different now, but I'm like, well,
not the new Thor, Like the Thory train now is
fucking two eighty, you know, looking like a linebacker so
it might be too close to home and he's probably
on some kind of TRT or something self like everyone is.

(18:26):
Mike Ryan clearly is and didn't really want to talk
about it that much. But like his biceps like overtake
his body in that interview, like you can't even see
his tor so his biceps are showy. Mike Gray hair
celebrity trainer, Mike oh yeah, yeah, yeah, yeah, yeah yeah.
And then and then they don't really like explain who
the panel are, like yeah, they have the name there,
but like Mike Ryan's celebrity trainer, Like what the fuck

(18:48):
does that mean? Saladino like trainer, you know, like like
who have they trained? What have they done, like how
long they've been in the industry or whatever. And I
know they say like, oh, I've been at Gold since
nineteen ninety, but that doesn't give much either. And then again,
the natty subjects themselves are just like they're snooze fast.
But that is bodybuilding, you know, we've talked about in
the other bodybuilding stuff. He's covered like a lot of
bodybuilders to get to the level they do physically mentally

(19:12):
like yeah, you kind of go into like a weird
temple shout them up, boy, Joe Sullivan. I just ran
into Joe two twenty World squad holder. You know, been
in powerlifting since he was sixteen. He's probably going on
thirty now and throwing his hat into the bodybuilding ring.
And he's probably he's sub ten percent body fat right now.

(19:32):
I don't know when his show is April, so he's
probably like four weeks out or less. And I saw him, like,
you know, head into the gym, and he was cheery
in a great move. But we had like a you know,
a mini chat, and I just know how difficult that is.
And Joe's a pretty social cat and funny and whatever,
and you know, like to do that for ten years
like some of these bodybuilders, let alone being natty as
a whole. It's actually I would argue natty body buildings

(19:55):
harder than enhanced bodybuilding, just in the sense of, like
you have nothing helping you, You got no extra gas,
like they're they're they're like running on a race engine
with like nitrous, like they have extra gears, and like
natty guys are like running on like a nineteen fifties
diesel engine, just praying to chug along.

Speaker 1 (20:13):
You're hurt you're actually feeling your aches and pain. Yeah,
yeah you got no saw.

Speaker 2 (20:17):
Yeah you recovering. Yeah, you get some like pains or
something when you're enhancing, Like there's compounds to kind of
like assist that, you know, like you got nothing but
advil and so like, I understand why the subjects aren't
super funny, you know, I understand why they live like
boring lives. But if you're gonna make a documentary on it,
I mean, they had Lane Norton in the other one
we had like how do you not have Lane Norton

(20:39):
in this one? That's a really good question, you know,
like why don't you tap into like the real kings
of the game, Like why isn't Eric Helms interviewed in this?
Why isn't Yeah, there's tons of names you can mention
that that or even like the ones that aren't maybe
the world's best bodybuilders. I mean, Doug Miller should have
been in this. There's tons of names I can come

(21:00):
across that that should have been, even matt Ogus. Because
then the whole I feel like the through line or
like the real story is like why isn't it popular? Right?
I feel like that's the question that was also kind
of like the subtext, right, yeah, for the sub but
then they didn't interview popular people like it is popular,
you're just interviewing the people. Yeah, look at matt Ogus,
Like matt Ogus created YouTube fitness and he's a natty

(21:22):
bodybuilder like Omarsaff even bar Kwan's done when Like again,
I know I'm like biased because they're my friends and
it's the world I come from. But like what about
Max Taylor, Like maybe.

Speaker 1 (21:33):
This maybe this was made like before it kind of
became more popular though.

Speaker 2 (21:38):
Now matt Ogus flogged in twenty eleven. Really yeah, like
they're just looking in the wrong places. The guy like
and obviously I assume the dude driving the car is
the producer or like the director.

Speaker 3 (21:48):
The director the guy, yeah, the guy, the guy who
is running all the interviews. Yeah, like I feel like
it's on camera for the like maybe first time in
anyone that we've seen. I I don't know, I didn't
necessarily find just his presence all that necessary. And I
thought his voiceover added nothing.

Speaker 2 (22:04):
Well, it almost feels like he doesn't know what he's
talking about. There was some question I forgot what it was.
But even the guys like answered him weird because he's
like it like went over his own head. Yeah, I
just feel like he could have just chose the panel
is decent. It's a decent panel, but it just could
have like if you want to dive deep into Yeah,
Max Taylor's a great representation of it. Like Max Taylor

(22:28):
blew up on TikTok, similar to this era, huge on Instagram,
huge on YouTube, and does Natty bodybuilding, you know, like
it's very popular, like he has way more followers than
most ifpbs, you know, and like yeah the Freak Show
or like their whole answer is like semi real too,
like to get to get it popular. Yeah, you don't
want to see one hundred and sixty pound guy on stage.

Speaker 1 (22:49):
You want to see there was that one that one
shot where they showed all those guys.

Speaker 2 (22:53):
In that amateur event landing up.

Speaker 1 (22:54):
You're like, well this is just not No, it's bad.
This isn't good. Yeah, these guys look like they're about
five five one five.

Speaker 2 (23:01):
That's bad.

Speaker 1 (23:02):
And it was like, well this is this is like
the guy I see at twenty four, Like.

Speaker 2 (23:06):
No, it's bad.

Speaker 3 (23:06):
Yeah, it's not impressive, but NPC is too.

Speaker 2 (23:09):
Honestly, if you go to like a local show, there's
gonna be one dude that just has no clue what's
going on. Is like fifteen percent body fat? You know?

Speaker 1 (23:17):
Is there like the people that can you can just
like there's like the marathon people, right, they're just like, oh,
I did a marathon, just like, yeah, you walked in
twelve hours. Yeah, sure you did a marathon. Sure, but
that's like not doing a marathon.

Speaker 2 (23:27):
No, that's exactly what it is.

Speaker 1 (23:28):
But you can get that in bodybuilding too, where you're
like a r I got on stage as a bodybuilder.
It's like, well you just like walked up there and
paid the fee.

Speaker 2 (23:34):
No. I think walking a marathon is actually more impressive.

Speaker 1 (23:37):
It is, for sure, because you can just you can
literally just sign up and just walk up there.

Speaker 2 (23:40):
Yeah, and you kind of tan and you kind of diet. Yeah. Yeah, No,
I think it's I think it's a thing. It's a
thing because then people, yeah, want to chuck it off
their bucket list or whatever. But then like, yeah, like
pay a little respect to the sport, you know. Yeah,
I mean that og was cool. They didn't like dig
much into a story, Like I still don't know anything
about them, you know, the guy that was chraining gotta
end up know, the the one that ended up winning,

(24:02):
the guy who was like was he fifty, what do
you say forty? Oh yeah, yeah, you know, like that's
a problem the same too, So I lost track of
who was But he looked good, like he honestly did
look good, and for forty eight he looked insane and
like win every Olympia. But I don't even know. I
know natty. Bodybuilding has the similar issues to powerlifting, where
there are like three feds that are pretty legit, so

(24:22):
it spreads the competition kind of thing because a lot
of my buddies in it, I don't even think they
talk about Olympia. They go to like some other worlds,
like that's a little bit more competitive, and.

Speaker 1 (24:31):
Saying they thought for the interview or for the documentary
that the word Olympia would be more like.

Speaker 2 (24:35):
It is, and and and I also think it's the
director just not knowing enough before he started, because like
Olympia is the biggest liftb But look up Doug Miller
when you get a chance to Jim just to show
the audio.

Speaker 1 (24:45):
Google, He's the Olympia of body building, right, Like I.

Speaker 2 (24:51):
Don't because there's the w NBA for something. There's a
couple other feds I know that are pretty popular, which interesting.
One of them talk about coming here to compete. Right.
Oh so, Ohran, I think I talk about coming to
Norcow because there is a weird natty bodybuilding uh thing here,
like that's what I don't want to say it started
here by any means, but like there's a real like
tight ening group of folks looking up Doug Miller. That's

(25:13):
what I thought you said, talk about like not naddy allegations,
but yeah, it's maybe Doug Miller. Oh pro that first
one for sure him. There's like non natty allegations and things,
but uh, a lot of people like reckon this guy
to be the best natty bodybuilder of all time.

Speaker 1 (25:34):
It's like there there he looks freaky. But then also
it's lighting, good photo flexing.

Speaker 2 (25:38):
Yeah, and size right, like everything on TV or INSTAGRAMY
can tell. Like I think Doug's on stage at like
two hundred pounds, you know, for and he's like five.

Speaker 3 (25:48):
Well that was the thumbnail. Apparently we have to.

Speaker 2 (25:50):
He's like five eight.

Speaker 3 (25:51):
Indoor talking video. I'm so over talking videos.

Speaker 2 (25:54):
Yeah, just google you just google Doug Miller. Bodybuilding and
go to images or something. What's his name, Doug Miller,
like instagram name.

Speaker 1 (26:03):
That was a different instagram sixty six.

Speaker 2 (26:06):
K Oh, wow, Yeah, I think you should uh you know,
don't quote me, but I'm pretty sure he's he's close
to two hundred pounds, which is which is very impressive,
but he definitely could be naughty too. I mean, look
at Russ soul Bro. Russ got up to two hundred
pounds easily, uh plus some and looks very similar, you know,
Like I think people under they underestimate, like genetic deviation.

Speaker 3 (26:29):
I was gonna say that the genetics maybe the most
important thing in the whole thing.

Speaker 2 (26:33):
Yeah, they had that chat, especially for natural Yeah, yeah,
I think for everything on Earth. I think for everything
on Earth, genetics are for the most underrated thing. But
humans are so egotistical. They they want us claim work
ethic and they want to claim mental fortitude, and they
want to claim all these things like and then like they.

Speaker 1 (26:50):
Just don't win the genetic lotter. You get on the
other end of it for sure.

Speaker 2 (26:53):
Yeah, when the and their arguments like well you have
to work, like yeah, you have to be exposed to
the stimulus, sure, right, Like same with basketball, Like the
best basketball player ever could have never been born near
a hoop, you know, like, yeah, that's possible, but doesn't
mean his genetic disposition doesn't mean he has the opportunity
to be the best basketball player. Like, you need exposure,

(27:14):
you need opportunity one hundred percent. And especially something like
bodybuilding where it's just not that popular, the best bodybuilder
of all time could be you know, hidden somewhere for
all we know.

Speaker 3 (27:24):
The interesting thing was that for documentary about natty bodybuilders,
like at least a third of this documentary was talked
about the steroids.

Speaker 2 (27:35):
Yeah, well you can't.

Speaker 1 (27:37):
You just can't talk about not natural bodybuilding without talking
about steroids. Yeah, that's why I think it probably hurts
its popularity because it's just like, no matter what, there's
gonna be people that doubt it. Yeah, people that are
you know, there's never just gonna be this like consensus
that this is like these are natural, that's it. This
should be the most celebrated because it's healthy. It's actually
health and fitness related. It's not about being unhealthy.

Speaker 2 (28:00):
Except that it is, except that it is.

Speaker 1 (28:02):
But no one's ever going to view it that way.

Speaker 3 (28:03):
Because at the end it is. It is extremely unhealthy.
They did talk about it.

Speaker 2 (28:07):
A little bit.

Speaker 1 (28:08):
Oh you mean like just like yeah, like the diet
of the cutting. Yeah, yeah, for sure, for sure.

Speaker 2 (28:12):
Yeah, but you yeah, but in comparison, yeah, you got
to compare it to what it's healthier. I think it's
healthier and unnatty, and then it's definitely healthier than like
the average American.

Speaker 3 (28:22):
Yeah, it's just it's it's unhealthy in the periods of
like the late prep and right what yeah, well, no,
I'm just it's unhealthy period.

Speaker 2 (28:32):
I know, it's not.

Speaker 3 (28:33):
It's not compared to what it's unhealthy period. They are
not in a good health.

Speaker 1 (28:38):
Space on stage.

Speaker 2 (28:40):
But again I think they're healthy, hydrated sixty percent of America.

Speaker 3 (28:43):
Their lifestyle in general is probably more healthy, but those
periods of time or not. You know.

Speaker 1 (28:48):
Yeah, now I hear what you're saying. But in the
bodybuilding world, that is actually more health and fitness than
any other thing, right.

Speaker 2 (28:58):
Yeah, the natural probably. I'm like, yeah, I even think
in the world that's what I mean comparing. I guess
like everyone's eating pizza, chugging beers, eight beers every Friday,
like that's normal.

Speaker 1 (29:09):
Yeah, yeah, yeah, you know, yeah, so.

Speaker 2 (29:11):
Like yeah, and again they don't do it for hell,
Like I know, the one guy said he did and
he did look healthy, like that forty eight year old
is great. Yeah, you know, he looked happy, he looked healthy,
skin looks good, all that shit. But but that was
the other Yeah, it's more going back to the genetics.
Like I don't know why they always I guess it
depends why you made the movie, right, because if you're

(29:33):
if you're trying to go, the whole thing is like
a steroid Natty or not chased down right, Like even
the guy, so a lot of the questions of the
tall Russian looking cat, they're always just talking about Natty
or not and his allegations. Although he didn't look that
good to me, to be honest. But uh, you know,
for like they were saying, like he's the next coming
or whatever.

Speaker 1 (29:54):
But what was that I don't know coming of what?

Speaker 2 (29:57):
Yeah, well just because he won, I guess one. I
don't know again, And that's what I mean, Like, I
think there's so many federations because I've definitely seen better
looking natty bodybuilders that I know for like almost a factor,
like even Ryan Doris back in the day, like I
know Ryan still trains now, but when Ryan Doris could
be like Ryan looked insane and Ryan's same thing was
like Buck ninety on stage, and I'd put my hat

(30:18):
in the ring to say he's natty for sure. I've
known Ryan for a long time. Yeah, there's just better
subjects they could have covered, and it does just feel
like a natty or not. And then again, the panel
they're interviewing is all steroid guys, so like, clearly they're
trying to write like Greg Valentino.

Speaker 3 (30:31):
I was gonna say that was my questions, like, what
is Greg Valentino doing in this document?

Speaker 2 (30:36):
That's the guy we talked about the other time that
had the world record arms from Synthol. Purely he was
one of the He was the guy with the fucking
painted on I didn't notice how painted on his goateee is.
I don't think there was a single follicle.

Speaker 1 (30:49):
Yeah, it's just a spread.

Speaker 2 (30:51):
Yeah, no, I swear to god. He had a thin
Michael Jordan mustache and a goateee that I think was
painted on. That's crazy.

Speaker 1 (30:58):
Yeah, the whole thing was just fucking It's just blue ass.

Speaker 2 (31:01):
Yeah, you know, it was way worse than i'd hoped
because I think there is like yeah, and the other
thing again, like, because why was Kai in it? Why
is Kaya alluding to being natty? He was like alluding
to being natty.

Speaker 3 (31:16):
Isn't a rumor that he was natty until until he
got his pro car I think he did.

Speaker 2 (31:19):
I think he did because I've seen pictures of him
at his IFPV debut. He was like nineteen, and he
looks so different and he looks like he could be Natty.
But again, talk about genetics, right.

Speaker 1 (31:28):
Like they also show him like cut the cameras off
before he pulls his steroids out, and the other like
what was the other one?

Speaker 2 (31:34):
Uh?

Speaker 1 (31:36):
The main one? Yeah, the first generation iron He's like
they like basically has a little small fridge in his room, remember,
and he's like, oh yeah, and we got to do
the other stuff. And then he's like yeah, yeah, cut
the cameras off kind of thing, and then he fucking
it's okay, what are we doing?

Speaker 2 (31:50):
I don't know any of it. It's just such a
weird world. It's a very world. Weird brings weird people
to a weird thing. Yeah, I don't know. It was
a trash movie though, I don't I don't know why.

Speaker 1 (32:02):
It was like they made it to make it. I
guess that's what it felt like. What do we have
on speed dial? Let's put this thing together right quick,
grab Mike, Mike in here.

Speaker 2 (32:10):
I think that's the rumor of like them in general,
although it's not like I've talked to people about it,
but just like feeling the atmospheres, like they made Generation Iron,
which was supposed to be like Pumping Iron two of
modern day, and it did like okay, and then they
just started whipping out movies on every topic they could,
you know, like and then the poor ladies in this
thing like that's how I.

Speaker 1 (32:28):
Knew they were in it for like two minutes.

Speaker 2 (32:29):
Well, well that's all that too. But that's how I
know the Olympia isn't the top because again I have
no like natty figure pros and they look fucking insane.
The other thing that makes the women's.

Speaker 1 (32:39):
But they didn't look that good lady. That one looked
like the best body out there.

Speaker 2 (32:42):
That's what I'm saying. The other thing, too, is with
women if it was bikini or figure until very recently
and even still, if you have good genetics, you can
compete in IFBB where men just can't right like like
they they they physically can keep up to the par
and do well in the IVB being natural just because

(33:03):
like yeah once, because that's why like wellness is really
popular now. Or physique like DANIELN. Bailey's world, and that's
just getting more jacked and more jacked over time, where
figure and bikini just haven't. So a lot of a
lot of bikini girls tend to be.

Speaker 1 (33:16):
What if the other one that lady said she won,
like night gowned or some ship. Yeah, all.

Speaker 2 (33:22):
Ship they have like close.

Speaker 3 (33:30):
Like you know, like a long ball gown like you'd
weard we'll ball.

Speaker 2 (33:35):
Yeah, there's competition still where you'll.

Speaker 1 (33:37):
Do it the same place as the Olympia apparent.

Speaker 2 (33:39):
Yeah, yeah, the arnold where you're it might be old
school wellness because new wellness is just like centaur ass
body like Brazilians dominate that thing. It's just like big
old legs Jack Delt's. But they have old school ones,
one like aerobic ship where they're doing like push ups
and backflips in a bikini, and then there's one where
you come out in like a more like Miss America

(34:00):
where you're doing a bikini but you're jacked. You're doing
maybe not a talent, but you're doing like a gown.
You're doing like a nightgown. You're doing and you're not
saying like, yeah, world peace for everyone kind of thing.
I don't think there's an interview, but do you wear
like two or three different things? Actually, the first time
I was ever like exposed to bodybuilding I think really

(34:20):
was my uh orchestra teacher growing up like sixth to
fifth through like eighth grade. She did like the physique stuff,
and I always know it's her biceps. Obviously she's fucking
jacked in tan and like fucking directing me. But I
think she used to do more like that kind of stuff,
kind of the push ups. It almost looks like cheerleading ish,
you're like jack cheerleading almost.

Speaker 3 (34:43):
Well, Miss Universe like does ball gown? I can't find
like a bodybuilding federation doing it?

Speaker 2 (34:50):
Is that same Miss Universe's bodybuilding though? Is that Miss
Universe Universe? Yeah? It is regular Miss Universe because obviously,
like Arnold was Mister Universe for a second two Like
Universe I think in the sixty seventies was above Olympia.

Speaker 1 (35:04):
You got Arnold in the documentary randomly just talking shit
about the current state of like pro bodybuilding proportions.

Speaker 2 (35:11):
Yeah, which is funny.

Speaker 1 (35:12):
Yeah, it's like don't look good.

Speaker 2 (35:14):
But that's because he also like tiptoes the line of
being natty, like he he didn't like admit to any
pds until like a year ago. You know, he always
like just kind of like crawled around it.

Speaker 1 (35:23):
Well he always claimed too, it's like no no gear
until like three months out.

Speaker 3 (35:28):
Yeah, and it was only d ball and it was
only you know that's when I remember to dake it
or whatever.

Speaker 1 (35:34):
Yeah, yeah, that's what he claimed at least. Yeah, it
was like we didn't really use drugs until like the
last stretch of the training and then that was it.

Speaker 2 (35:41):
And then yeah, everything.

Speaker 1 (35:43):
Else was just like working out eight hours a day
and fucking eating our faces off and.

Speaker 2 (35:48):
Yeah, which proves even more it's just genetics. Same thing.
There's those young pictures of Arnold, like powerlifting when he's eighteen,
and he looks the same, just smaller.

Speaker 1 (35:55):
Yeah, so this is there's the factor too, like we
tend to forget about or people tend to forget about it. Yeah,
these dudes are literally training two three times a day. Yeah,
they're eating fucking five seven thousand calories a day. It's
like like clean food. It's like if anybody does that,
like you're gonna get results. Genetics are not.

Speaker 2 (36:14):
There. We go.

Speaker 3 (36:16):
That's the US This is the natty bodybuilding.

Speaker 2 (36:19):
Got it?

Speaker 1 (36:20):
Oh, I can see why this could be a thing.
It makes sense, you can. This is where shoulders are
very important. Yeah, and like the chest the pack line.

Speaker 2 (36:28):
Yes, even USBF, not that I don't even know if
I've heard of it, Like I think they. I think
the director just didn't know that much about like the
culture because like pro bodybuildings so easy. There's IFBB and
like that's it. Like there's some WBFF in Australia and
some places that are more popular, but like IFBB's world
renown the place to go, right, it's the NBA where

(36:50):
they just don't have that naughty, natty bodybuilding. So I
don't think he did like his research to like who
to talk to because it could be good. It could
be better than the other ones, you know. Yeah, I
think it could, especially.

Speaker 1 (37:00):
For the women at least. I think it's probably way
more popular with the women than the men. Yeah, they
all wants to go up on stage and to look
at one hundred and thirty five pounds.

Speaker 2 (37:06):
Man, Yeah, that's true, don't Yeah, but and it both
of them are more popular now than ever, like like
kind of like you said, like run the five k
on the weekend type sport. Some people just.

Speaker 1 (37:17):
Try to do it. Yeah, some people then they start
doing gear.

Speaker 2 (37:20):
Yeah, and a lot of them go to NBC and
get embarrassed, you know, because they don't. Again, the world
doesn't know about Natty bodybuilding. That's why this documentary could
have had like a real impact.

Speaker 1 (37:29):
I thought, you know, it's too early, or maybe it
was made too early. It wasn't popular enough to twenty
twenty natural bodybuilding. I don't think I think it was
just as popular as now though, think so.

Speaker 2 (37:38):
Yeah.

Speaker 1 (37:38):
TikTok though, like TikTok is made I feel like, made
it way more popular.

Speaker 2 (37:41):
I don't know, I can't think.

Speaker 1 (37:42):
What do you think I'm I don't think like that.

Speaker 2 (37:46):
I just don't think Natty bodybuilding is like popular now either.
Like I don't see the growth. Yeah, I think the
growth was from like twenty twelve, Like Natty's not cool anymore.
Like Natty it was cool to be Natty like twenty
eleven and twenty I think everything's.

Speaker 1 (37:58):
Just more freaky now. Yeah, yeah, freaks kids getting on
gear at like fourteen.

Speaker 2 (38:02):
No, like napologetically like their YouTube channel is trend twins.
That's the name of the channel. Kid looks like.

Speaker 1 (38:12):
They're just the fucking bottom feeders of the society though
they're just degenerates.

Speaker 2 (38:16):
But again, like yeah, that's what's gonna get popular. So
like that that argument of this stuff was probably right,
Like oh, like IFV is going to be popular because
people want to see a freak show, like yeah, like
you don't want to go bro, have you ever tried
to watch like a men's league basketball game, Like it's
the most painful thing you could ever watch in your life, right,
Like you want to see the ball go through the net,
like you want to see Lebron James, you know. And

(38:37):
it's the same with bodybuilding, like yeah, you don't want
to see like the one thousand's the kind of best,
Like you do want to see the fucking freaky beast.

Speaker 1 (38:46):
Yeah, yeah, I'm trying to watch someone's dad brick it
from me, you.

Speaker 2 (38:51):
Know, right well, and on top of it, like one
of it's truly popular because like no random person's like man,
I really I'm gonna go to the Olympia. I want
to see the stage tonight, right, Like it's popular to
go there when you're already in the industry. If you're

(39:12):
in the industry, you want to go see it. Or
if you're like twenty years old and just getting into lifting,
you might be into it. But like they act also
like the IFBB, Like the Olympia's like fucking the super Bowl,
Like I.

Speaker 1 (39:24):
Don't understud what is it? Why? Okay, we might throw
this into another direction, but like feel free. It's just
like you look at this like CrossFit now being for
sale again, right, It's just like you're like, who's stupid
enough to fucking buy this?

Speaker 3 (39:39):
It's gotta be a fire sale, right, I mean.

Speaker 1 (39:42):
Kind of yeah, But it's just like I understand if
you're buying it for like the numbers like the last
people did. But it's like this is never gonna be
I got too big thing. I gonna be a big sport.

Speaker 2 (39:52):
I got two purchasers for the CrossFit.

Speaker 1 (39:54):
Yep, Donald Junior.

Speaker 2 (39:56):
One of them. Maybe Donnie is deadlift Donny Junior.

Speaker 1 (40:00):
Or like it goes to a across a gym or
wherever you and people think he might potentially be putting
together like affirmed to buy.

Speaker 2 (40:06):
It maybe, I mean they got the money, but the
one is high rocks, right, because you're buying it for
the data.

Speaker 1 (40:12):
Yeah, you're buying it to Yeah. Well the people that
are actually buying it, I think it's their own hustle
up app and they.

Speaker 2 (40:17):
Own someone buying it for sure. Yeah. Yeah, God didn't
know there's a buyer.

Speaker 1 (40:21):
There's already like this, like there's a there's a pretty
good line direct line.

Speaker 2 (40:25):
The other idea is Rebok, dude, rebox broke man. We
I mean cross was broke to Like they can't be
charged to ten bill, you know, like they've got a
lot of offer you either you have a death, you
have bloody hands.

Speaker 1 (40:38):
Buying got out at like the perfect time when he
like got kicked out. Well yeah, yes, and no, there's
also there was also a there's a whole thing with
that too, where he was people were basically putting out
information and false bullshit that's been completely debunked just to
drive the price down so that there are people can

(40:59):
buy it from it.

Speaker 2 (41:00):
Yeah. Yeah, there's a lot of that shit going on
and it's been proven. But I could see Rebalk making
a move at it right because that was the prime
and like if they double back down on fitness, Like
I know they hired Shack to be like their CMO
in a sense, and so he's trying to do some
basketball stuff.

Speaker 1 (41:15):
But like, I don't how much you guys have been
looking into it, but the uh, the World Fitness Project,
they're going to start opening up like affiliate programs too.

Speaker 2 (41:23):
Now, oh interesting, And.

Speaker 1 (41:24):
They're the ones that came in to try and start
this new competition series to kind of compete with the Games,
and they've gotten some big people, but they're kind of
doing like the live method, where like these people are
getting like a wage.

Speaker 3 (41:37):
To compete stipend or something.

Speaker 1 (41:39):
Yeah, and it's all kind of this upfront like hope,
but it's like we've seen this before that would we
have the grid league that had the best athletes at
the peak of CrossFit. I think it was filed, I
thought for sure, but it failed miserably in the blue
thirty million dollars in like a year, and it would dissolved, right.

Speaker 2 (41:54):
I think the affiliate and even like franchising in general,
like it's still.

Speaker 1 (41:57):
Around it like not like yeah it's a circus now,
it's pretty much just Florida.

Speaker 2 (42:02):
It's just Florida, Cli Gridley, now, yeah, just all those
things in terms of fitness. Just it's kind of like
the barrier to entry to open a gym is so
low now when you have Google and like all the
access in the world. There's not a lot of like
benefit to an affiliate or anything of that nature anymore,
unless you're like a giant gym, right if you're any
time where the name's going to actually attract. But we

(42:22):
even saw that towards the end of when CrossFit was
doing okay, we saw the affiliate not really help the
affiliates as much.

Speaker 1 (42:29):
Well, the problem, the biggest problem right now in the
CrossFit space is that HQ isn't doing anything for the affiliates.

Speaker 2 (42:36):
That's what I mean.

Speaker 1 (42:36):
But even at the beginning, but they've they've lost their
focus and lost their drive. It's all been focused on
the competitive side and not about getting people into affiliates.

Speaker 2 (42:45):
I just think the value offer to begin with, I
don't even know how they would turn it up because
the barrier to entry for gyms of that nature are
so low. You can just replicate it yourself and market yourself,
you know what I mean.

Speaker 1 (42:57):
I think it's just there's a lot of these people
that own gyms just don't know how to do marketing, right,
So if they had, if HQ was doing more stuff
with like bringing people in to summits that you're paying,
you're paying all this money every year. Okay, Like, okay,
we're gonna host our like marketing summit, you know, whether
it's online or you can come in personally. This is
how you're gonna get new people in. Here's some new strategies. Yeah, yeah,
here's things you should be doing in your gym, but

(43:17):
having more more access to.

Speaker 2 (43:19):
But even that you just google.

Speaker 1 (43:21):
Yeah, people don't.

Speaker 2 (43:21):
People don't. I know, I know, but I know that.
My point is just that there's no benefit, like there's
no scalability in running that model of business anymore.

Speaker 1 (43:31):
Yeah, it's different now, I don't disagree with you.

Speaker 2 (43:33):
Yeah, like running gyms is running gyms unless you're twenty
four hour fitness right. And like food franchises makes sense
because they got a proprietary recipe. There's nothing proprietary about
a box gym with weights.

Speaker 1 (43:45):
Some people do want the uh, you know, they want
us to google CrossFit right and like be an affiliate
or go you go to There was a time you
go to the search engine. Now yeah, I don't know.

Speaker 2 (43:55):
Man, there was a time, there was a time.

Speaker 1 (43:57):
The affiliates are still doing okay, though doing well, like
they're still.

Speaker 2 (44:00):
Aren't they like declining by thirty percent?

Speaker 1 (44:03):
I don't think so.

Speaker 2 (44:04):
Really, every gym I know in Sacramento took away the affiliate.
Well you mean, like, are they de affiliating. Yeah, maybe
that they definitely have dropped my point, But my point
is the business model of affiliates. Yeah, yeah, maybe is
not thriving. And I can't see a way.

Speaker 1 (44:18):
Well the members the members are not going anywhere, like
the memberships are still.

Speaker 2 (44:21):
No those type of gyms are doing fine. But my
point is the affiliate business model.

Speaker 1 (44:25):
Well, they built their entire model though and use that
to their advantage all those years. Then when they were
at a comfortable place, they cut it off.

Speaker 2 (44:32):
Sure yeah, yeah, yeah, But I think you could do
a new one right now the same way with no affiliate,
is my point. You could probably, yeah.

Speaker 3 (44:39):
Because of what people are going for the community and
for the programming. I mean people who go to across
the gyms in general, gen pop people they're just looking
for somebody tell them what to do.

Speaker 1 (44:49):
Yes, for sure.

Speaker 2 (44:50):
Yeah, yeah, the class model, but that's again everywhere. Yeah,
you know that's not exclusive.

Speaker 3 (44:54):
To coross fit or functional fitness of any kind.

Speaker 1 (44:57):
I think if the I think if you were like
coming into it fresh blood, you would never own a
gym before. You would be better off affiliating personally than
just trying to do a rogue like random strained conditioning
gym that's basically CrossFit knockoff. I think you'll probably be
better off still affiliating, for sure. Interesting in my opinion.

Speaker 2 (45:17):
Yeah, was it thirty g's.

Speaker 1 (45:19):
It's like two or three grand a month, I mean
for the year, I mean, excuse me, annual.

Speaker 2 (45:24):
Huh.

Speaker 3 (45:25):
Yeah, it's not expensive, but you don't get a whole
lot for one couple hundred bucks a month.

Speaker 2 (45:29):
Yeah, two g's a year is not crazy. I don't
know why those like thirty g's.

Speaker 1 (45:33):
If that was the case, no one would make no
one know these gyms would exist.

Speaker 2 (45:36):
Yeah, I don't know, early days, bro, I feel like
I feel like I feel like early days, You're right,
like it made sense because people would travel anywhere and
they just name CrossFit mattered, So you'd google cross it,
you'd go to your closest CrossFit you know, but that's
just been ten years gone, you know, and especially with
the competitors like a high Rocks, and I know a
lot of like CrossFit gyms are running like high Rocks trainings. Yeah,

(45:59):
and then like four five orange theory, right, those are
the soccer moms a CrossFit let alone. Again, like the
the issues with CrossFit in general, like talk about programming,
like they have no programming, and that's the issue, right,
there's no put together brain programming.

Speaker 1 (46:13):
It's like, well, there is, but it's usually done by
like these ex athletes now that are making all of
the money.

Speaker 2 (46:18):
No, but even I guess my definition of programming is
not a workout. Those guys write workouts.

Speaker 1 (46:25):
What do you mean?

Speaker 2 (46:26):
So programming has to have like scalability progression like teachability, right.

Speaker 1 (46:32):
And like you have all that though, like you go
like if you join like you know, brute strength or
like uh mayhem, grout strength, route.

Speaker 2 (46:40):
Strength has like real strength and conditioning coaches for sure,
but like sodas like main the biggest ones now are
like HWPO Matt Frazier's right, and then like mayhem, but
that's so ruched down already, Like when you go to cross.

Speaker 1 (46:51):
Fit there, but they're doing all They're not just doing
CrossFit on those apps now, they're doing everything.

Speaker 2 (46:56):
That's what I'm saying, which is programming. But when when
you're talking about CrossFit, the affiliate model and what is
known for the last fifteen years, CrossFit just posts like yeah,
work workouts. So that's my point, and they show scale
and we're talking mass scale of gym when we're talking
hundreds of thousands of or tens of thousands of CrossFit gyms. Yeah,
I've been to them. I mean, you've been to more
than I have. But I've been with the best, and

(47:17):
I've been to the normal ones. Yeah they're just throwing
workouts at the wall.

Speaker 1 (47:21):
Some do yeah, yeah, for sure.

Speaker 2 (47:23):
No, that's like the majority, and so like that's why
people got injured.

Speaker 1 (47:26):
If you have good coaching, they have like a plan, right,
like a month or.

Speaker 2 (47:31):
Six week plan. But what percentage is that?

Speaker 1 (47:35):
It's hard to say these days.

Speaker 2 (47:36):
I don't know.

Speaker 1 (47:36):
I think even it's changed and it's prime. I maybe
because I was closer to the people that own these gyms,
like a lot of them did have that really and
do still like Danny does obviously.

Speaker 2 (47:46):
Yeah, but Danny has a real weightlifting background. Yeah, he's
a rare breed. That's my point. Some dude, just I'm
just pointing out why the affiliate system sucked and why
it failed. Yeah, because they go to CrossFit dot com
random workout right, it on the ran a board, don't
really even know how to do the list because they
don't have a weightlifting background, and then they're teaching those things.

Speaker 1 (48:06):
They got, they got to this point now, yeah, where
they're there was a point where they got where they
are still. And there's all these people that were hobbyist gyms, right, yeah,
Oh I loved CrossFit. I'm gonna go start my own.
I think that was the majority. There was a huge amount. Yeah, right,
if gyms are mostly gone now. But so it's CrossFit,
it's not as it's not definitely not at its peak,
and I don't even think it's close.

Speaker 2 (48:27):
Probably not because if those things again, like if all
these things I'm saying lined up, then there would be
no F forty five.

Speaker 1 (48:32):
The problem with cross though, two's gonna remember it was
the it was the fastest growing franchise in the history
of franchises. Yeah, I'm sure at its peak, I'm sure
CrossFit was like the fastest world's fastest growing franchise, right,
which again leads to my exactly, buttry also means like
high highs and then it's got nowhere else to go

(48:53):
but down.

Speaker 2 (48:53):
Yeah. Well the quality to yeah, well not only like
size wise, but I think it can continue or maintain.
But the ability to maintain the quality and not have
that's all business, right, like to scale. If you don't
have your x's and o's locked in, then you're done, right,
like you then you're built on hype.

Speaker 1 (49:13):
Yeah, well, the culture's gone in CrossFit, like for sure,
the well half the guys aren't even competing this year. Yeah,
like they're Yeah, they're doing these WFP things, which is
like also the same you're still doing CrossFit.

Speaker 2 (49:24):
There they're doing high rocks or whatever.

Speaker 1 (49:26):
And a couple of them do high rocks because they
were paid by high Rocks to do it and they
had fun and did it and blah blah blah.

Speaker 2 (49:31):
Yeah. I watch a whole high Rocks thing, like a
highlight tape of like an event, and it literally looks
like old CrossFit, you know, like in terms of the
crowd being excited. But I don't think that will last
either the high Rocks.

Speaker 1 (49:42):
Yeah, well it's not even do that's just that's like
that's just running. No, they're running and then doing wall balls,
but it's ninety percent running. If you if you don't
get it running, you're gonna do terrible. You gotta do
one sled push and then it's all running.

Speaker 2 (49:54):
I'm just talking about growth in hype in general. I
think High Rocks is pure hype too, because like what
crowd wants to watch? Yeah, running, But also.

Speaker 1 (50:02):
It's like where's the Yeah, where is the training for
high Rocks, Like you're not going to open high Rocks gyms,
Like hig Rocks isn't going to open affiliates.

Speaker 2 (50:10):
I don't know, dude, they might have them in Europe
or something.

Speaker 1 (50:13):
They might they might be like one or two hubs
or something. But it's like, what do you like, you're
training four movements so exclusively, like what are we doing?

Speaker 2 (50:19):
Yeah? I mean it's yeah, whatever muscle endurance conditioning you
would do.

Speaker 1 (50:24):
Yeah, you know, it all comes down to the running,
which is here we go.

Speaker 3 (50:33):
So in two thousand and five, there were thirteen affiliates.
By twenty eighteen, there were fifteen thousand affiliates.

Speaker 2 (50:41):
Just worldwide, which is peak. This is peak peak.

Speaker 3 (50:44):
Yeah, in twenty twenty there was a decrease because of.

Speaker 2 (50:51):
The glassmen and COVID glassmen in COVID.

Speaker 3 (50:54):
Yeah, it recovered in twenty twenty two to around twelve thousand,
five hundred thirteen plus in twenty twenty three eleven thousand,
four hundred last year. By by now, it's done in
ninety nine.

Speaker 2 (51:07):
More than I expected.

Speaker 1 (51:08):
Yeah, nine nine hundred is also you know, that's after
the game's controversy, the Lazarduchic death.

Speaker 2 (51:15):
Yeah, but you wonder, like everything's always delayed in business, right,
Like that's probably those obviously play a large factor. But
when I look at that calendar and I think of
CrossFit because I went to the games for whatever ten
years straight, you know, and the real cross of games
to me was like twenty fifteen to twenty eighteen, right
because of you, like you said, the culture and so

(51:35):
like the repercussions. It's almost like a chicken or the egg,
you know, like was it the glassman and was it
the yeah, the deaths or was it just like cultures
already dying.

Speaker 1 (51:45):
I mean these numbers, these numbers look like c K
you know, like percentage drop offs. You know what I mean,
it's all like track it, Yeah, exactly, It's like it's
higher than I see. I feel all this and see it,
you know what I mean. Like it's definitely like you know,
it feels like, yeah, everything's down about twenty thirty on
all levels, right.

Speaker 2 (52:02):
Like yeah, I want Yeah, I don't know that even
those numbers are interesting to you, because I wonder like.

Speaker 1 (52:07):
OVERSEASO they were apparently like still expanding at a pretty
rapid rate really like the UK, they kind of switched
their focus to the European market because it was it
was it was obviously they're delayed over there, right, So
it's like, did you go to like Soul Korea? CrossFit
is like how it was here in twenty sixteen, Dude,
it's like the coolest shit you can possibly do.

Speaker 2 (52:29):
Yeah, fitness in Asia in general just starting to go
bananas in like twenty eighteen. So now it's I do
wonder that those affiliates too, like of that rate changed
a bunch question, you know, like how many of those
stuck around from twenty eighteen? Yeah, of those nine of
those nine k and how many of them are new?

Speaker 1 (52:47):
Yeah? The problem is that you know this all you know,
it's interesting. It's just the whole, the whole lazard thing.
That's a whole other podcast. But I think you just
had a lot of people that were like they were
not getting any value and it just use that as
a way to get out Scott free, guilt free, whatever
they felt it.

Speaker 3 (53:09):
Yeah, it turns out that it's not what they thought
it was in some ways. They thought there was all
about community, and it's like, oh, well, you know, we
had an athlete die, but we sort of don't really
give enough of a shit to keep it from happening again,
and we didn't give enough of a shit to keep
it happen from happening in the first place.

Speaker 1 (53:26):
And I just, man, I just I'm happy I didn't
have to deal with that situation.

Speaker 2 (53:31):
Yeah, I know, kidding, huh, But what do you do
as an athlete? Like, because these issues have been everywhere,
whether it be safety or underpaid or undervalued or whatever. Right, Like,
point to any sport we all watch, right, you point
to the UFC, You point to powerlifting. Talk about bodybuilding.
That dude fucking is forty eight years old, dedicated his
whole life to bodybuilding and won two grand Right talk

(53:53):
about like undervalued, underpaid, underappreciated. So like, at what point
are you being, like, do you take accountability as an athlete?
And said, well, I went too deep as an athlete
to not have a job or responsibility thinking I deserve
five hundred k a year just to like do some
double unders.

Speaker 1 (54:12):
Well, then the whole dude, the CrossFit athletes, there's this.

Speaker 2 (54:14):
There's well, that's that's what drives the whole thing, right.

Speaker 1 (54:18):
I don't think so. Man, At the end of the day,
I don't.

Speaker 2 (54:19):
Think CrossFit became cool because of the games and the athletes.

Speaker 1 (54:24):
No, because it was already co It was at its
coolest before all that.

Speaker 2 (54:27):
I feel like that.

Speaker 1 (54:28):
Was always like money. But dude, like the games was
a money suck go lastly, was trying to get out
of the games, like basically before he kind of quit,
he was trying to reshape the whole focus because it
was affecting the bottom line, which was the affiliates. I
don't know if you can point to that though, Dude,
he can because the games cost him thirty million dollars.

Speaker 2 (54:48):
Right, But so say you snap your fingers and the
games never happened. I don't think CrossFit is what it
is because the effects aren't always bottom line, like the
culture matters.

Speaker 1 (54:55):
Sony rephrase, I phrase that it wasn't the games. The
games definitely was good for CrossFit, but it was supposed
to be the original intention up until you know, Reebok
got involved. It was already super popular right before Rebok
the CrossFit Games, and it was like a party. It
was a festival.

Speaker 2 (55:16):
It was it wasn't like.

Speaker 1 (55:17):
It wasn't a sport. It was like it was a sport,
but it wasn't like televised. They weren't worried about televising
and all this crap that they thought was gonna help them.
Like they were at they were like at the fastest
growing rate they were before that, and then that.

Speaker 2 (55:30):
Happened before Carson.

Speaker 1 (55:32):
Yeah, they were like on their trajectory was like full
steam ahead.

Speaker 2 (55:36):
How many years did they even do the ranch? I
thought it was like two years, three years than their Carson.

Speaker 1 (55:40):
No, dude, they were doing no, No, they were doing
it for like way longer than that. I think the
first one was in like two thousand and three or
some shit. Oh like there they were doing the games
for a minute. We have to look it up when
the first one was. But no, dude, Yeah, Carson was
like the first like mainstream one.

Speaker 2 (55:56):
That's what I mean. I just feel like because you
can't like always just go by data right. Data doesn't
tell the whole story if you have the wrong data right,
like without the without like a rich frowning leading like coolness. Yeah,
the affiliates don't scale across like.

Speaker 1 (56:10):
I got into I didn't get into cross it because
of rich frowning.

Speaker 2 (56:13):
Yeah, but you're not normal. You're not the like you're
a lot of people. You just spent the last fifteen
years in this shit industry. You're not normal. Yeah, you
know what I mean.

Speaker 1 (56:23):
That's fair.

Speaker 2 (56:24):
Like when we're talking about and you and I aren't
moving the needle of CrossFit, like the gen popper moving
the needle across fit. Sure, pure data.

Speaker 1 (56:31):
You talk about the soccer market a little early.

Speaker 2 (56:34):
Right, and Carson's like twenty ten, twenty.

Speaker 1 (56:37):
Eleven, The first one was twelve.

Speaker 2 (56:40):
My point is just like same thing with basketball, like
without the NBA, Like what like, I know basketball is
not the same because it's not one entity to making
all the money. But let's say basketball is making money,
Like yeah, like a lot of pro teams don't make
that much money every year, but without Lebron James, like
basketball is not cool. The kid isn't picking up the ball. Yeah,
and then affiliates don't want to sign on. I mean

(57:04):
that's why, like the model worked, because then they would
hire these motherfuckers to go do the seminars. Right, it
was half the cool games athletes doing the seminar.

Speaker 1 (57:11):
Did you really want the seminar staff yet?

Speaker 2 (57:13):
Right? Did you want to go do the seminar because
you really wanted to perfect your double under You're like, oh, dude,
I want to see Jason KLEEFA Jason kleep is gonna
teach me how to do it, and so you're gonna
go there, right, Like it was a perfect storm of
all that stuff. And so like if Glassman did just
take away the Games, I think that's I think that's.

Speaker 1 (57:27):
Why they're gonna They weren't gonna take it away, but
I think they wanted to downscale it backup being fine.

Speaker 2 (57:32):
And I understand losing money, like you have to address
that too, but money isn't just like a direct day
to b like you have to understand that culture.

Speaker 3 (57:39):
Yeah, So the ranch was three years, twenty ten post
seven to nine.

Speaker 2 (57:45):
So I said that shits hella early because I went
in like twenty twelve and it was already fucking like
the super Bowl.

Speaker 1 (57:50):
Yeah, okay, twenty ten then okay, so three years in
cars three years of the Ranch, ten through sixteen at
carsent and then that's what they left Carson. That's when
wrong with the shit.

Speaker 2 (58:00):
Yeah, that wasn't the greatest decision because it seemed like Carson.

Speaker 1 (58:03):
Wenna, but like Madison was fucking terrible.

Speaker 2 (58:05):
Now, it seemed like Carson went like I think I
went the last year before it moved and it was
still like and again like yeah, I don't know the finance,
I mean it crushed, yeah, but it still was like
crush there. Yeah, still still was like cool and that's
like the factor. Sometimes you got to eat a little
money to be cool.

Speaker 1 (58:19):
Yeah, you know it was cool there, I like, I mean,
I had my best times in my life there.

Speaker 2 (58:23):
When all the athletes enjoyed it, like right, we didn't
have these other issues. And obviously scaling something again to
this level with so many moving pieces, because you have
the affiliates, you have, the seminars, you have, the games,
you have like then the gen pop you gotta worry about. Yeah,
it's obviously many things to juggle on the scale they
tried to do it, There's tons of issues to happen.

Speaker 1 (58:40):
But yeah, I would say like the peak Carson peak
was probably what fourteen and fourteen to I mean.

Speaker 2 (58:47):
That show was Popping Brother thirteen to sixteen. I did
a deadlift seminar in the parking lot and probably had
a thousand people watching me pull fucking six hundred pounds. Yeah,
just random folks just watching me deadlift. Yeah, like they
thought deadlifts were the coolest. They thought that was the
coolest thing they've ever seen in their life.

Speaker 1 (59:00):
I was also remember that was like the Daughter era,
you know that that twenty eleven or twenty sixteen. Look
at look at the thing? Yeah, look at Annie Annie.

Speaker 2 (59:10):
I saw a picture of a Leblanca LeBlanc doing a
bodybuilding show.

Speaker 1 (59:14):
Oh really, Oh yeah she is doing those now, Yeah,
she was doing she was a gymnast before all this too.

Speaker 2 (59:19):
Right. Yeah, it seems like that's the that's the key
to weightlifting cross.

Speaker 1 (59:23):
Think about all the crossfitters that have no idea who
any of these people are. There's a lot true.

Speaker 2 (59:26):
Yeah, yeah, but.

Speaker 1 (59:27):
That's the other That's what I was kind of getting
at a second ago is like the ath the CrossFit
doesn't need the athletes because there's gonna be someone else.
Like especially nowadays, the athletes are like irrelevant. Anybody can
fill their spot, No one cares. Pople are still gonna watch.

Speaker 2 (59:41):
To me, that's chicken or the egg too, though, Like
is that causation because like if there was a really
big cool.

Speaker 1 (59:48):
There's not a Froning or a Frasier.

Speaker 2 (59:49):
That's what I'm saying. If there was, then the people
probably would care.

Speaker 1 (59:52):
There's like it there's like one kind of up and
coming guy, you know, there's like the Dallon Hopper.

Speaker 2 (59:56):
That's again going back to like big organizations that do
this well, you have to build the celebrity hood, and
that's what they haven't done anymore. And I think that's
where I'd probably disagree where Reebok did play a big
role because they built those celebrities. Right, So like NBA
does that, it's Lebron versus Curry, the UFC does that.

Speaker 1 (01:00:14):
That's right here, Like what we're seeing the froning matt
Era right, Like that's never gonna happen again. Like that's
over with, right, Like there's not gonna be this one
person doing the TIA thing.

Speaker 2 (01:00:24):
Potentially it's not, but they said in the UFC there's
too many good guys. Now they're said that in the UFC,
they're like, dude, there's not gonna be another GSP. And
then now fucking Perreira just defended his belt five times,
you know.

Speaker 1 (01:00:35):
Yeah, but until they finally like put him against somebody
that can actually take him to the ground. They put
him against exclusive strikers, until for his whole career.

Speaker 2 (01:00:43):
Was he he doesn't.

Speaker 1 (01:00:45):
Rear was completely fucking guided for victory. But he doesn't
respects Pierre. He doesn't choose his Oh, no, one respects Pierre.
I think that they're hardcore fighter. People understand the Kobe Bryant.

Speaker 2 (01:00:58):
Everyone puts him in the go.

Speaker 1 (01:00:59):
Due now that Pierre is lost, though the UFC has
nobody that's like the guy.

Speaker 2 (01:01:05):
Perrero was until he just lost.

Speaker 1 (01:01:06):
Even then the people don't people, Yes, he was, but
he wasn't like he wasn't though he wasn't marketable. He
wasn't really anything. He was like winning shirt.

Speaker 2 (01:01:14):
Well, they have fucking dolls of his head that people
are paying thirty dollars for and I saw them all
you're in person.

Speaker 1 (01:01:20):
I'm talking about people on the streets that are paying
pay per views right like they're like ufcson like one
of their worst spots they've ever been in right now,
Like people aren't buying.

Speaker 2 (01:01:29):
Really, Yeah, I've never heard that once.

Speaker 1 (01:01:32):
You should listen to more UFC podcasts like me, then
I just go to them. You can just regurgitate information
people tell you, like, Man, Yeah, I don't know if
that's true. No, that it really is true though, money wise, yeah, yeah,
I'm pretty sure, like they don't have a trojan horse
to like get people to buy pay per views right now.

Speaker 2 (01:01:49):
I'm pretty sure, like the spheres like the most this.

Speaker 1 (01:01:52):
Is fucking awesome. Yeah, but that was like the one.

Speaker 2 (01:01:54):
I'm done, But that's the most bought. That's six months ago,
was the most bought pay per view of all time.

Speaker 1 (01:01:59):
That was one event, for sure. That was a but
that's not happening every week.

Speaker 2 (01:02:04):
No, but they only run twelve a year, so one
of twelve being the best of all times. Pretty good.

Speaker 1 (01:02:08):
Okay, yes, but that card also a sucked ass.

Speaker 2 (01:02:12):
Okay, now you're talking talking business and you said they're
in the worst place they've ever been a debate. Fucking sucks. No. No,
If you said they're in the worst place they've ever
been and within the last six months they've sold more
pay per views than ever, you're wrong.

Speaker 1 (01:02:26):
Okay, you're talking about one event, Yes, at a new venue. Sure,
now that's part of running. But I also think that
there was also I think there's I think they're including
the illegal downstreams of those on those events, those ass
pay per view purchases.

Speaker 2 (01:02:43):
And they didn't in the past or something. No, they
always do, so then it's comparative. Then it doesn't matter.

Speaker 1 (01:02:48):
Every noone's buying it.

Speaker 2 (01:02:49):
But that doesn't matter if the data has been the
same and it's the best ever, it's the most watched ever.

Speaker 1 (01:02:55):
I think that uf season trouble, Well you think, and
it's in trouble. It's saying it's in the worst as
far as far as stardom goes.

Speaker 3 (01:03:03):
So that the New York Posts a Newer Post reporter
agrees with you, because the UFC PPV buys buys are
way down to the point where fighters who have clauses
for pay per viewpoints to get money aren't getting much
if any.

Speaker 2 (01:03:18):
Yeah, I'm not going to buy sweet, but it's but
it's referring with show notes to uh, New.

Speaker 1 (01:03:26):
York Times, newer posts posts post is trash. This is
what This is what people have been talking about though.
This is this is the information. This is why I'm saying, Yeah,
I know what I was carrying from.

Speaker 3 (01:03:34):
This is where it's coming from.

Speaker 2 (01:03:35):
Yeah, yeah, yeah, I heard.

Speaker 1 (01:03:36):
Their pay per views are like literally like they're struggling
to get people to buy UFC right now.

Speaker 2 (01:03:41):
That's probably because you're a Vegas guy.

Speaker 1 (01:03:43):
Now you're you know, I know, you.

Speaker 2 (01:03:44):
Know watch I watched UFC fifteen years. I've watched UFC
for let's fifteen years. Same. I know I watch every event.
I've never once felt the stream, and I know fighters.
I would go to the fights for sure. I absorb
at all. And yeah, I don't listen to podcast every
day because that sounds like.

Speaker 1 (01:04:00):
I don't either.

Speaker 2 (01:04:01):
I listened to a couple that have that. I've just
never gotten the vibe that they're losing money or doing poorly.

Speaker 1 (01:04:07):
The pay per views are struggling. Now is the sport
losing money?

Speaker 2 (01:04:10):
I don't know. There's like the hype of the sports
higher than ever is paper. That's what again, like data,
we can't.

Speaker 1 (01:04:15):
The hype isn't higher than ever do That's not true,
it is I don't think that's true.

Speaker 3 (01:04:20):
Is widely known to be in trouble.

Speaker 2 (01:04:23):
Yeah yeah, but they own like twenty companies. What does
that mean either? So my point is that we have
to zoom out right, So if they're if they're talking
about illegal watching, no, yeah, okay, right, if illegal watching
is up, then yeah, purchase pay per views maybe down,
but that doesn't mean that the sports down.

Speaker 1 (01:04:40):
I think the sport is also viewership is down, dude,
really because can.

Speaker 2 (01:04:44):
We get it here? We get a UFC like viewership
chart over the last whatever ten years.

Speaker 1 (01:04:49):
The I think they like the fans like us that
have loved the sports still do are always watching it.
I feel like, but like people people that the random
people on the street that wanted to see the Connor
McGregor show.

Speaker 2 (01:05:00):
That's McGregor. Connor McGregor was an anomaly for sure, for.

Speaker 1 (01:05:03):
Sure, but there isn't There hasn't been one like some
since right, And they're feeling the pressure of.

Speaker 2 (01:05:08):
That no, yeah, because he's fighting Mayweather and ship.

Speaker 1 (01:05:10):
For sure, Like they're feeling the lole of the star
that has that has a personality.

Speaker 2 (01:05:16):
Maybe we got all these dagis Dan.

Speaker 1 (01:05:17):
He got wrestlers coming in right, dominating everybody in the
most boring fashions, Like, no, they're paying to.

Speaker 2 (01:05:23):
Watch that and they're boring characters. Agreed. I just I
feel like the vein I feel like in the world
is more people what UFC or more aware about.

Speaker 1 (01:05:31):
It, for sure because of those guys like the mcgregors though,
and the Aldos and all that, you know what I mean,
Like that era and all that that that pre COVID UFC,
like that was like peak UFC.

Speaker 2 (01:05:45):
No, McGregor for sure was probably peak viewership for sure
because not only the recipe of yet like COVID and
all that, and then Mayweather. Yeah he was a marketing god. Yeah,
for sure. I don't disagree with that. But just I
never once thought that was in a bad place. NBA
is at its worst, it's ever been down forty percent.
That's why I thought, actually the UFC was up, because
all these other sports are down.

Speaker 1 (01:06:06):
UFC is still doing well. I think I'm not saying
they're not like like I meant like I.

Speaker 2 (01:06:10):
Think you literally said they're dying, but I didn't.

Speaker 1 (01:06:13):
I didn't say they were dying quote.

Speaker 2 (01:06:15):
Them, but he said, go back at the clip. You
said something crazy. You said that they're declining.

Speaker 1 (01:06:20):
They're not doing well for sure, but like compare everybody else,
I guess isn't doing well either.

Speaker 2 (01:06:26):
Yeah, the NBA is tanking, but there's reasons for that.
NFL except for NFL, NFL's NFL had its best year
ever last college football solid.

Speaker 1 (01:06:34):
The NFL, I think had what it's best, literally, it's
best every year. Every year NFL has its best year,
which is crazy.

Speaker 2 (01:06:42):
Yeah, I remember year?

Speaker 1 (01:06:44):
Is there past year? Like, yeah, that's how it's been.
Some of the make any sense.

Speaker 2 (01:06:47):
Some of the beauty of the NFL is just like
the shortened season, right, Yeah, you get sixteen games, right,
they all matter, all matter. That's why, like the NBA
right now until like May just doesn't.

Speaker 1 (01:06:56):
No one cares about it. No one cares about baseball
until like the playoffs, right saying what hockey?

Speaker 2 (01:07:00):
Too many games?

Speaker 3 (01:07:06):
Trying to figure this out when when what we really
need to do is get it back to this documentary
so we can actually finish this episode. The thing thing
one is that it goes back to what Mike was
just saying about you about UFC, about CrossFit or whatever
you they're the natty body building federations are not creating stars,

(01:07:26):
so then they're not looking at their top slate and
promoting those people. It's all just still an individual promotion,
whether or not they catch fire on on on YouTube
or or any of the social medias or whatever. So
that's like, that's the thing that's like, that's a force
limiting factor.

Speaker 2 (01:07:43):
It's not the top competitors doing it right, It's that
it's like the middle ground or average Joe that is
really an enthusiast building the celebrity hood right now, which
is like great, right, and that's how powerlifting. Like shoutow
my boy Johnny Candido, like you could if you want
to point the one person that made the USA peel
cool is Johnny fucking Candido. Yeah, and he was good.
I mean he's top ten for sure. Like he was very,

(01:08:05):
very fucking strong. But he's not the guy. He's not
you know, he's not fucking ed Cone.

Speaker 1 (01:08:10):
It seems like the sweet spot in bodybuilding from my
perspective at least, is just they're doing some steroids, but
not like a crazy amount.

Speaker 2 (01:08:19):
Yeah.

Speaker 1 (01:08:19):
I mean that's why class the most popular class.

Speaker 2 (01:08:21):
Yeah, that's why classic is cool. The other.

Speaker 1 (01:08:23):
I mean, that's what's driving the whole industry.

Speaker 2 (01:08:24):
The real conversation ender and end all be all to
me is that bodybuilding is when we're talking about tiers
of entertainment, right, Like whether you like the UFC or
not or whatever, NBA, NFL, MLB, those are all at
least a tier, right. You don't have to like them.
I don't like baseball, but it's a tier entertainment. Bodybuilding

(01:08:46):
is bottom tier. CrossFit and power lifting our second bottom tier.
Like they're one, they're half a step above that, bitch. Yeah,
Like it's just never gonna be cool to uh like follow, observe,
and go to It's a participation sport and it probably
always will be. I don't care if you bring strippers
to powerlifting and lightning bolts. Uh, it's still going to

(01:09:08):
be family in the crowd or people that lift weights.
Crossfits probably similar and even Carson, like although that was electric,
but it was all it was all people that it
was only CrossFit affiliates, And the only reason it got
electric is because CrossFit's expensive, so those people that participated
were rich and could travel to Carson to watch it.

Speaker 1 (01:09:29):
And also and also another thing too, is like that's
when back when athletes went to a gym, So you
have now he got all this shop where these athletes
don't even fucking train the gym's anymore.

Speaker 2 (01:09:38):
That changes things so much. Bro, I just went to
a jiu jitsu tournament by the UFC and Shatoujnado. Uh.
He trains Bart, and Bart trains him, and his whole
gym is there because they all train with him, And
so the crowd's going berserk because it's their hometown guy.
It's the Rocky Balboa, right, Like, everyone's there because you
know him, or he teaches your his wife teaches you,

(01:10:01):
or there's some real personal connection. So the crowd's going
berserk for this guy. Yeah he's from Vegas, like he's not.
He's from Brazil, but he lives in Vegas so that helps.
But still, that's what crossfield is like, right, Like each
section all wore green because their gym was green, and
Ben Smith wore green or whatever the fuck.

Speaker 1 (01:10:17):
Like, and then and then two hundred people from that
gym would come.

Speaker 2 (01:10:19):
It freak out and again like it was a perfect
recipe because the average you know, incind.

Speaker 1 (01:10:24):
The affiliates were. Yeah, that's why the affiliates.

Speaker 2 (01:10:26):
Was important, right, and the average is not the case
now Yeah, yeah, and the average crossfitter made fuck one
hundred fifty ky or whatever, so they could afford to
go do these things and blah blah blah. Right, it's
kind of like golf. So I think the long story
short of bodybuilding in general is a circus. It's never
gonna be that cool and natty bodybuilding. Yeah, although I
enjoyed and have a lot of friends in it. Like
I'm not going to show unless I know someone competing, Like,

(01:10:48):
I'm not gonna go buy a ticket.

Speaker 3 (01:10:49):
I've only ever been to one here.

Speaker 1 (01:10:52):
My buddy John North did it.

Speaker 2 (01:10:53):
Yeah, they're they're rough to watch man. It's a slow day.
Only the Olympia has like music and free posing two
like these other ones, you're doing standard posing. There's no music.
It's awkward as shit, Like it's just not cool.

Speaker 3 (01:11:06):
Posing in this was not fantastic, I would say, just
in general. The thing that I think that they they
kind of just barely grazed, and that could have been
a fertile ground for making it somewhat fucking interesting, was
that there was very little about their coaching, about who
was coaching them.

Speaker 2 (01:11:24):
And training in general. Right, yeah, exactly, yeah, exactly.

Speaker 3 (01:11:28):
This was very much about just about the competition and
not about how they got there.

Speaker 2 (01:11:36):
Which is what no one cares about. The other stuff's
actually cooler, Like even just a I don't need.

Speaker 1 (01:11:40):
To see by someone doing fucking more latt rowdowns.

Speaker 2 (01:11:43):
All of it just sucked. Yeah, it really does pull
down there. And maybe we're all biased obviously because we've
lifted waitress along and watched all these documentaries, but in
the storytelling, like, yeah, there was just no nothing that
like I could even highlight in my brain.

Speaker 1 (01:11:55):
There was like one blurb at the beginning, forty five
days out from Olympia. Yeah, then it was just a
bunch of random bullshit and then the final one guy's
journey at the end.

Speaker 3 (01:12:05):
Did we have anybody that we particularly liked and and nonacahar.
I liked Mike Ohurn too. It's the only time I've
ever really liked Michael.

Speaker 2 (01:12:15):
Yeah, I didn't love him either. Yeah, none of us
stood out to me like I was. I was, so
I'm analyzing Greg Valentino's mustache.

Speaker 1 (01:12:22):
Yeah, it was boring as hell.

Speaker 3 (01:12:24):
I don't understand why Greg Valentino was there at all.
I mean because I just don't even remember that. I
don't even know the point of it. I don't know,
I don't know.

Speaker 2 (01:12:31):
They didn't know the point. That's the issue, right, Who.

Speaker 3 (01:12:33):
Did we Who do we dislike the most?

Speaker 1 (01:12:35):
Who do we hate all of them? We didn't talk
about the guy from Guitar, that guy he was jacked.

Speaker 3 (01:12:40):
He was legitimately jacked.

Speaker 2 (01:12:41):
Well that's the story, right, he said he was a
strength athlete, this and that, and then they didn't show
him doing anything nothing. Yeah.

Speaker 3 (01:12:47):
I also noticed, you know when they were doing the
final call outs they down to wheeling down to the
final five or whatever, some of the guys that were
getting the participation medal was literally a participation.

Speaker 1 (01:12:58):
Man, everybody gets metal.

Speaker 3 (01:13:00):
It's like some of those guys look better than their
your final five, and so like what are you looking for?

Speaker 2 (01:13:05):
Yeah? Yeah, and that's the argument of bodybuilding the whole rejective.
Or Yeah, though they'll have like real blanket statements like conditioning,
but like you know, whose eyes saying what? And that's
why it is like a show, right, they don't say
I'm going to compete today. I'm going to the show today.
You know, it's showday, and so.

Speaker 3 (01:13:21):
Really grainy physique doesn't necessarily look good.

Speaker 2 (01:13:24):
No, you know, I don't know the sport. The sport's cool,
it's very niche. I don't know if it ever would
be big. I mean that's why we're not. That's why
World Strongest Man is the coolest, right because you're actually
seeing freaks do freaky ship.

Speaker 1 (01:13:34):
Yeah, it's something that an average person can do.

Speaker 2 (01:13:36):
Yeah, it's relatable as unrelatable because they're carrying a car
and you know a car is heavy, but you can't
do it.

Speaker 1 (01:13:41):
That's the secret sauce to the World strong Man.

Speaker 2 (01:13:44):
Yeah, I almost wish they changed it up a hair more,
not as much as CrossFit or CrossFit. You know, you're
throwing a baseball and shooting a gun or something, but
but probably a hair more than just stones in the
finals every day, you know, yeah, just like a hair
more like back in the day, like seventies, eighties strong
Man peak eighty probably us probably the coolest strength sport
to ever exist.

Speaker 1 (01:14:04):
It's all caught me into, like fitness in general. My
first introduction to fitness was a sport.

Speaker 2 (01:14:10):
Yeah.

Speaker 1 (01:14:10):
They watching those strong Man shows with my dad, like
in the garage.

Speaker 2 (01:14:14):
That's the secret sauce is if they did a reality
show or even a live show where it's remember pros
versus Joe's, Like so good, right, the concept at least
the execution was mediocre. But they need that again, right,
like can we get.

Speaker 1 (01:14:29):
Well they almost killed that one kid on the football one, don't.

Speaker 2 (01:14:32):
Stopped doing the show.

Speaker 1 (01:14:34):
I had like a pro fucking free like a pro
linebacker against some twenty year old kid, and we'll ever
played football before it gets absolutely full full speed.

Speaker 2 (01:14:42):
That's a that's an application issue because like my my
shutout Tim Sprinkles and my boy Ja because like my
guys my there are assistant coaches at the time, they
both played like D one basketball and football. They were
trying to try out for it, Like that's the perfect
pros versus Joe's. Like, you're not gonna die because you
played quarterback at D one, but then you're gonna see
the difference between pro quarterback and D one, Like it'd

(01:15:03):
still be a huge gap. But if they did that
was strong man in the sense like the seventies and
eighties where they grab a who's fucking uh not Travis,
who's the other Kelsey? Oh yeah, yeah right, so we
grabbed Jason who's a fucking freak although he doesn't look
like one. Have him go do some logs against fucking
Brian Shaw, you know, like that's what and that's what

(01:15:25):
the eighties was.

Speaker 1 (01:15:25):
We'll also know who those people are, so they watch.

Speaker 2 (01:15:27):
That, right, and you're gonna see that, Oh he.

Speaker 1 (01:15:29):
Is a free celebrity pros versus Jos.

Speaker 2 (01:15:31):
Right, Well, that's what trung Man was.

Speaker 1 (01:15:33):
It was hit up the La Homies.

Speaker 2 (01:15:35):
Strongman was fucking uh Colombo versus the linebacker from the
Nine Rids versus the pro bodybuilder the seventies version, right,
it was the Pride of UFC. It was. It was
pride where you're just grabbing the karate guy and he's
going against the sumo wrestler like that. Stuff's really interesting
when you don't know what it's about to happen.

Speaker 1 (01:15:52):
You know. Who did that actually was CrossFit put on
an event where it was like Alex Smith versus like
four and like a clean and jerk like competition with
like the same weight because one of them was.

Speaker 2 (01:16:04):
More efficient, right, and one stronger and then one strong
what's what's better here?

Speaker 1 (01:16:08):
Who's strong efficiency or this raw strength? And they did
like events like that, like in Iceland and ship. It
was kind of cool, yeah, because they got away from all.

Speaker 2 (01:16:17):
But even even them, they have no offense to to Alex,
who's awesome, but he's just not a celebrity.

Speaker 3 (01:16:22):
No.

Speaker 2 (01:16:22):
Jason Kelcey and we grab I don't even know who
you know, whoever the fuck Michael Hearn, you know, like
like you grab some random motherfuckers with a million on Instagram. Yeah,
that's gonna cook. I mean, world strongest man.

Speaker 1 (01:16:37):
Still, I think you put that guy with his like
water face routine Sprinter guy, put him against a real sprinter
water face.

Speaker 2 (01:16:42):
You know what I'm talking about.

Speaker 1 (01:16:44):
You know, I'm talking about Jack A million followers. This
guy does the same video every.

Speaker 2 (01:16:47):
Day, dude, that's all these guys. Bart was sending me
this like he makes like millions of you guys his rolls. Royce,
who's the military guy doing like military workouts? I seen
him where he's he's got a bar bell holding it
like a bazooka, running on a tread and he has
fucking jack and he is a veteran. Thanks for you, sir.

Speaker 1 (01:17:03):
The Springer guy's super jack like two forty.

Speaker 2 (01:17:06):
Yeah, big ass arms. Yeah.

Speaker 3 (01:17:07):
Yeah, someone's like always handing him a watch.

Speaker 2 (01:17:10):
Yeah, I just see yeah, I just always seem sprinting. Yeah.

Speaker 1 (01:17:13):
Yeah, that guy he's got eight million followers.

Speaker 2 (01:17:15):
Yeah, well he's jacked. Yeah, talk about genetics.

Speaker 3 (01:17:18):
Yeah, anyways, anyway, all right, let's let's rate this thing.

Speaker 1 (01:17:25):
Participation trophies, syringes.

Speaker 3 (01:17:27):
Participation trophies is a really good one. I'm I'm gonna
go with that. What I was thinking about like nasty
looking Baine clusters.

Speaker 2 (01:17:34):
But but but participation trophies for sure, fucking point two.

Speaker 1 (01:17:40):
I don't give it a one. Yeah, mich Oharn was
in it.

Speaker 2 (01:17:42):
Yeah, I don't know if I'm giving it a one.
What's the worst one we watched so far? There is one?
Probably no, no, no, we had one we all oh
Piana's Yeah, like I give like a fours because you
were yeah, you're a fan, you were the outlier on.

Speaker 1 (01:17:56):
He was in this for a secon right, like liverpill.

Speaker 2 (01:18:00):
Yeah, talk about steroid. Yeah. I don't even know if
I can give it a one. I was pretty disappointed
because like, there's cool shit. What we should do is
I told you the old MTV uh mini docs that
they do for like forty minutes. Yeah, real life, here's
a real life I'm addicted to steroids or something, or
it's so much better and the production is probably less,

(01:18:22):
like right, that's yeah, he freaks out, No, he gets fire. Yeah,
I think he's fired from work and he throws the
table across the room and it's all real. That's so
much better.

Speaker 1 (01:18:33):
Yeah, I give it a one. Yeah, bad, not good.
Won't we watch it? Won't even probably think about it again?
After this turns.

Speaker 2 (01:18:39):
Off unfortunate, I would say probably, I'm.

Speaker 3 (01:18:42):
A little bit more inclined on this one. I said
probably about a two two and a half something like that.
Not good, but like, structurally it was better than some
of the other ones. Sure, and at a timeline, yeah
it structurally they did a better job. I just you know,
the point is that none of these folks are that interesting,
and it the truth might be that the bodybuilder, especially

(01:19:08):
the natty bodybuilder, who is actually interesting, is a unicorn.

Speaker 2 (01:19:12):
Oh he's a YouTuber. Yeah he's not a body builder.
Yeah right, And I said that with the other you know,
generation Irons is like you want to put one of
these bitches together, like, go get some entertainers. Right. Some
of it's the culture though, too, because like there's some
funny ass regular athletes. Like you go talk to some
basketball players and some you know, like they're laying up

(01:19:33):
like funny interviews, you know, like fucking Edwards is funny
on the interview, Like there's some funny dudes. It's just
bodybuilding has a personality that's not made for this because
there's not it's not a social sport.

Speaker 3 (01:19:45):
No, and it's it's a personal denial the scenario.

Speaker 2 (01:19:48):
You know, Yeah, you're interviewing a bunch of like meathead monks. Yeah,
you know where like basketball, like you're talking shit all day.
You're in the locker room with twelve dudes, you're talking
shit to the team like head the whole time. Golf
is more so you know, like buy a billion. Yeah,
and so like you're gonna get some funny dudes there.
But yeah, it's definitely a not that it's subject and

(01:20:09):
subjects issue. Yeah.

Speaker 1 (01:20:11):
The only reason why we even know these people are
pro biby builders because they told us.

Speaker 2 (01:20:14):
Well the other thing, Yeah, that's all the names they're dropping.
Like I've been in this sport a long time and yeah,
I'm not a bodybuilder, but I have a lot of homies.
I knew none of them. Yeah, and again because the
federations are split and all that. But I was like,
I'd never heard of any of these guys, you know,
and I'm sure there's really good ones the current who
are the actual best. I haven't heard of also, but
like I would at least know a face, maybe something

(01:20:37):
ye like CrossFit. I've never done that, but if we're
doing a CrossFit doc, I know all the names. Like
I'm in the game, and I didn't know any of
these guys made it rough.

Speaker 1 (01:20:46):
I agree, all right, Dean, Yeah, find me at at
Kevinick Gill's Adding Stores, sk.

Speaker 2 (01:20:52):
Ladies and Gentlemen, The Thir's Shoar Barbell Tuckeroult, California. I'm solid,
Mike and I'll see you later, Sebastian and the Score
brand bl On I g.

Speaker 3 (01:20:59):
I ain't Matthew Jimmy Dane all though social media. This
shows fifty percent facts. Four percent is a word in fifties,
just numbers.

Speaker 2 (01:21:05):
Fifty percent facts.

Speaker 3 (01:21:06):
This is just Breacher Prime podcast association with I Heart
Media on the Obscure celebrity didn't work much action net
On

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Generation Iron: Natty 4 Life (2020) | A 50% Facts Review