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May 17, 2024 14 mins
This week’s question comes from Mike’s Instagram:   “

Would you ever be able to talk about overhead and planning from when you opened 3SB (our gym, Third Street Barbell)?”  

So yeah, we can…and we do! The financial part is definitely not the hardest part, but it’s important for sure.

Sebastian Brambila (@sebastian_brambila) ran the board and chimed in on this one.  

Do you have a question for one of our Friday “One Good Question” episodes? Share it with us on social media using the hashtag #onegoodquestion.

Join our Discord for free at goodcompanydiscord.com!

Check out our gym (Third Street Barbell) at ThirdStreetBarbell.com https://www.thirdstreetbarbell.com/ and subscribe for updates about our apparel line at goodcompanyapparel.com https://3sb.co/! Local memberships and international fresh fits! Get early access to our NEXT DROP!

Check out our podcast website: 50percentfacts.com https://www.50percentfacts.com/

50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.

Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/ Produced by Jim McDonald Production assistance by Sam McDonald and Sebastian Brambila. Theme by Aaron Moore. Branding by Joseph Manzo (@jmanzo523).

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Ladies and gentlemen. Welcome to Friday'sepisode of fifty percent Facts. One good
Question where we take questions from y'all. We answer them in five to ten
minutes best we can. Today we'reopening up the p and LS. It
says, would you be able toOh shit, I just clicked it wrong.
No, would you ever be ableto talk about overhead and planning for

(00:31):
when you open? Three SB andI think we can talk a little bit
about money opening gyms or businesses.There's a million factors when you look into
opening a business. Obviously, locationplays a very big role. If you're
talking about startup costs, we cango over that, which is different than
your overhead. Overhead is typically whatyou consider to keep the business running and

(00:53):
moving, something like rent lights,employees, et cetera, et cetera.
Startup costs is typically the big oldchunk of some money and work to get
it going and moving and how youlike to go. So for a gym,
that's equipment, lease, startups,plates, front desk, security,
cameras, music, et cetera,et cetera. You know, when you're

(01:15):
we're in the dead middle of thecapital of California, California, is I
think the most expensive state now fromsome of the data I've been looking at,
which, yeah, President, onwho you are and what metrics obviously,
but I think top to bottom,I think it's beating New York.
But either way, we're one ofthe top three most expensive states in America,
which means we're probably top five orten most expensive states in the world,

(01:40):
and so obviously that raises rent.We're in a warehouse style building where
you're going to look anywhere in Californiaat least. Again, it depends on
where you live, but a dollarto two dollars per square foot is what
you're looking to pay monthly. Youknow, if you're in Arkansas and some
ten thousand person town, you couldprobably cut that by ninety percent for all

(02:02):
I know. Or even Vegas isa little cheaper. Different parts of Sacramento
if you go to the suburbs,a little cheaper conditioned versus unconditioned. Yeah,
there's a million things. Does ithave a kitchen, does it have
bathrooms, does it have showers?All those will play a role. Square
footage of the building, you know, we're sitting, you know, roughly
around six thousand square foot with ourback podcast office space and fulfillment space,

(02:27):
all that matters. Yeah, howmany bathrooms you have. We have a
small parking lot, which we're verylucky to have in a downtown space,
which isn't very common. That willdepend on your costing and then what style
gym you're having. You know,if you're talking about cardio equipment and more
machines, they tend to cost more. Although all equipment's very expensive. You

(02:49):
know, if you look at theaverage machine, chest back, whatever,
it's probably sitting at four to fivethousand dollars. If you look at the
average powerlifting combo rackets, probably sittingat two to three thousand dollars. So
it is a hair cheaper I guessto run a very strict powerlifting gym.
Squad racks are even cheaper. Barbells, a good barbells three hundred to five
hundred to one thousand dollars. Platesare very fucking expensive. I don't even

(03:14):
know what they're going for now,but a regular plate was about a dollar
per pound. It's probably more.A competition plate is double or triple that.
If you're looking at a set allthe miscellaneous, you know, you're
looking at computers to check in,you're looking at sound system if you care,
you know, in a hardcore gymand building a certain culture, we

(03:37):
try to pay attention to a lotof things we think will help build up
that culture, and that's something wecare about. We probably spent a grand
there, computers and shit, agrand plus security, a grand plus locks,
all that type of shit, toiletpaper, soap, whatever might be.
It all definitely adds to not onlystartup costs, butcher overhead. And

(03:58):
again, so much depends on whatyou're trying to do, you know,
very estimate to get the lights goingand rocking. Here, we're looking at
low six figures. Yeah, Ithink that the total all in startup costs
for three SB was in the neighborhoodof one hundred twenty thousand dollars. Yeah,
and again we're six thousand square footfacility. We had a background of

(04:18):
fitness, We had decent confidence goinginto this thing, and competency of a
facility that was in rough shape.Yeah. Let alone our labor hours we
cut. We cut our startup costsprobably in half doing it ourselves, probably
even less. And the only thingsthat we paid for were electrical upgrades.

(04:42):
Yeah, those were first start sominimal. There was a yeah, We're
very minimal, just places that weneeded plugs that we didn't have plugs.
I don't think we actually I don'tthink we actually farmed on anything else.
I don't remember any no, therebeing nothing. We had some help.
We had some homies help, youknow. Kyle's uncle helped us build the
front esque, Kyle's cousin Mason ShadowMason helped us with some shit. Marcus

(05:02):
and Riley helped us with a bunchof labor itself. Yeah, but we
painted the whole facility, we redidthe floors in the whole facility, We
built this whole back room, insulatedit. So, yeah, the one
twenties like pure cost of goods becausewe did like a good four months,
ten hour days minimum, six daysa week of the construction itself. So

(05:24):
yeah, it's probably four hundred kif we ever got hands to do that
for us. Yeah, we hadpeople doing stuff for us. And we
also didn't get any with it calledtenant improvements or yeah, you know.
Yeah, yeah, we got nocash up front, We got no help.
I mean, the only thing thatwe did get was we have to
pay triple net for the first fourmonths, but we do not pay rent

(05:45):
for the first, which is common, but it's all tacked on at the
end. Yeah, so it's notlike, yeah, it's semi common to
get a couple of free months whenyou when you sign a longer lease.
We signed a five year lease.But yeah, you know, a lot
of those moneies and scales can bemixed around. I opened my very first
gym, which was nine hundred squarefoot roughly, for ten thousand dollars.

(06:05):
Yeah, and I had two squadracks. I had a full dumbbell set
up to fifty. I had threebar bells, bumper plates, regular plates,
mismatched plates, medicine balls, asled, a couple adjustable benches,
you know, kind of everything Ineeded. It was more personal training style
obviously, but that just shows thedifference in scale. And then opposite of

(06:29):
that, you know, I've hadpeople or there's that one that went viral
on the internet that's supposedly opened fortwo million dollars, you know, or
like a typical Lifetime Fitness or evena regular Planet Fitness that you know,
a Planet Fitness. Obviously, theyhave relationships with the companies in some of
those larger scale gyms, point paintmanufacturers. Yeah, they lease their equipment
or they buy in mega bolt becausethey're opening twenty gyms at a time.

(06:53):
But let's erase all that and encapsulateone of them. It's probably yeah,
four hundred to five hundred k,maybe more, and their overhead is probably
slightly higher because they all choose likestrip mall situations. All that matters.
You know, if you're off theoff the beaten path a little bit into
a warehouse style, it'll save you. But hopefully that helps a little bit.
And then yeah, the million thingsthat come along with that. You

(07:13):
know, we sell protein bars andclothing and everything that comes across all the
foam rollers. Like, there's amillion little pieces that we don't have exact
pricing on because we added as timewent on. I would say that we
probably have put twenty five to thirtythousand more in so roughly about ten thousand

(07:33):
a year ish, Yeah, maybemore to additional equipment, maybe more right,
because we've got a bunch of comboracks, new plates, new leg
pieces. Yeah, maybe added fiftyyeah maybe so yeah, somewhere between yeah,
thirty and fifty, thirty and fiftyyeah, but yeah, the constant
upgrades. Overhead only gets more expensiveas inflation and the world goes on like

(07:56):
that's just a norm. So yeah, it's ever progressing thing. But that's
kind of any business. You know, any business is gonna have something similar.
If you're opening coffee shop, you'regonna need coffee filters and machines and
roasters and whatever, the plates andthe cups, and every company has its
own layout of what that might looklike. And then it's just the square
footage of what things look like foryou. Everything you can think of and

(08:16):
things that you can't. Yeah,that's a year in it. Yeah,
that's true. Then even still,like our leg press is too tall for
some of our employees and other folks, so I had to buy two phone
pads to fill in their back yesterdayfor fifty bucks. You know, shit
like that pops off all the time. But that's kind of the big growth
in it. And you upgrade stuffover time. You get better equipment,

(08:37):
do you you know, like ourfirst camera system was like, I don't
know, three four hundred bucks andlike that costco special. Yeah, for
the current one was over a grand. Yeah. Yeah, it just happens.
You upgrade it and you put thepriority where I mean, that's the
beauty of building your own business,you put the priority where you want.
Maybe you're in a really nice areaand you don't need a security camera,

(08:58):
but then you're gonna pay more forthe rent. Where we're in a fine
area, but we're twenty four hours, so we wanted a nice security you
know. And that's that's the funpart of being a business owner, I
guess, is you tailor it tonot only what you like, but what
you particularly need. The access system, yeah, yeah, yeah, there's
all that. That and the whatwe pay for the member management software.

(09:18):
Yeah yeah, all the digital fees. We have yet to buy a new
computer or or tablet other than yeah, I think Kyle just had to rework
that. When he just told mehisselves out there, it's like, all
I started to die, is like, but don't worry, I hacked it.
I was like, all right,man, make that thing work,
make a breathe. We can,we can, we can figure that out.
I did not know that. Ohwell, yeah, that's and that's

(09:41):
actually like I had a lot ofpersonal stuff that I brought in here,
like the whole like a big partof this set is stuff that either I
had or or we had. Aspart of the previous podcast, yeah,
situation, Yeah, you put itall together, yep. But yeah,
that hope gives you an idea youcan you can. We do a lot
of that math. And we dida lot of the equipment math before opening.

(10:03):
You know, we ran different companiesand called them and ran the pricing
of five of these and six ofthese, so you can plan pretty good.
We were able to get a littlebit of sponsorship on equipment, not
a time. Yeah. Yeah,we've got some gifts, we've got some
partnerships, we've got some fun stuff. But yeah, this just kind of
goes. You build connections, youdo what you do. But biggest thing
is if you're new to it,as I would definitely start small as much

(10:26):
easier and fun to scale up thanit is to scale back. Yeah,
I think we if we had hadhad the option of starting smaller, we
probably would have started closer to threethousand square feet or so. Yeah.
Yeah, there's never a harm inthat. Our situation was just slightly different
because of our nostalgia and past inthis building in particular. But the other
thing too in business, and Italk a lot of my entrepreneur friends and

(10:50):
business owner friends about this is there'salways, like always two lanes and brains
working, and in a corporate situation, it's two different jobs. But when
you're a small business, it's typicallyyou. It's kind of the creative and
personal side of things, and thenthere's the x's and o's zeros in one
side of things. And when you'rea small small business, you can be

(11:11):
the ultimate goal just to make purecash and just be a cash cow.
But typically there's passion involved and lovefor what you do involve, and so
that scale tends to change. Andeven as you progress, you know,
our scales probably turned more to onesand o's than when we started. We
started pure passion and did things exactlyhow we wanted to do them. And

(11:33):
then you know, you go backand forth and maybe it's in season or
maybe if it's in quarters, onequarter, you got to focus more on
the x's and o's than the creativeand the fun and that kind of goes
back and forth and again. Ina corporate setting, it's kind of a
CEO versus a CFO versus the CCO. They kind of have their own lanes
and they bounce off each other.But when you're a small team or small
business, you kind of have towear multiple hats and weaker that part.

(11:56):
We passed the ball back and forthon certain things like yeah, for sure,
kind of more admin stuff, moreCFOI kind of stuff for sure,
co CFO kind of stuff, andyou do more of the creative stuff.
But we you know, but likein the gym itself, like like the
branding in the gym and stuff,a lot of stuff that does all of

(12:16):
us. It's takes on things thatyou've done and and and that we've gotten
for designers and stuff. Yeah,and a lot of it too is just
uh like a big goal of ourswas to make it slightly autonomous and it's
getting there. Yeah. We gotour team and they crush it. Yeah.
The other thing too, it Ijust for one last consideration is are
you going to be the person whois doing you know, the mid lion's

(12:39):
share of the work, or areyou in a partner or whatever or are
you going to have a team becausethat does change the money conversation. You
can make a lot more money bydoing a lot more Yeah, for sure
for sure. And we from theoutset had I mean at the beginning it
was us. It was kind ofjust us, but and and Kyle.
But along the way we have beenworking toward the goal of having a team,

(13:07):
and we have a team now,and so it means that we're not
doing everything. Yeah, and that'slife. You know. You work a
little more, make maybe more money, but slightly less freedom or back and
forth or other projects. But Jimand I have lives. We try to
live. Yeah, appreciate y'all.New episodes Wednesday Friday. Fifty percent Facts

(13:28):
dot Com Good Company, Discord dotcom through its b dot co, Third
Street barbe if you're in Sacramento,California, and I'm Sam, Like where
you off fin me? I amat the Jim McDonnell the social media.
This show is fifty percent facts,four percent of the word and fifties just
numbers. Fifty percent of Facts isa Spreaker Prime podcast in association with that
Art Media on the Obscure Celebrity Network. And we'll talk to you next week. Six
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