What's happening in your home town today? That's exactly what Ryan Sneddon wanted to know after moving back to Annapolis, Maryland in 2020. Born of this desire for local news and updates, Ryan created the Naptown Scoop, a newsletter that features relevant stories, events, and businesses exclusive to the Annapolis area — delivered straight to subscribers, five days per week! In this episode hosted by Brien Gearin, Ryan shares his entire journey from his first 100 subscribers to how the Naptown Scoop generates over $200,000 per year. Listen in for Ryan's insight on operations, marketing, content sourcing, monetization strategies, and more!
What we discuss with Ryan:
+ The Rise of Local Newsletters
+ Marketing Strategies and Facebook Ads
+ Referral Programs and Organic Growth
+ Operational Logistics
+ Content Sourcing
+ Monetization and Advertising
+ Challenges and Advice
Resources mentioned:
Thank you, Ryan!
Get Ryan's newsletter all about newsletters at LifeofScoop.Behiiv.com.
Get Ryan's Newsletter Starter Kit at LifeofScoop.co.
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