A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
Episodes
Today With Pippa Biddle:
Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing giv...
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Today With Shea & Syd McGee:
This powerhouse episode from 2016 features the dynamic duo behind one of the most recognized interior design brands today—Shea and Syd McGee of Studio McGee. We’re bringing this gem back because it’s more relevant than ever.
What you’ll learn:
How they carved out a distinctive design identity that stood out from the start
The early strategic choices that laid the foundation for a now-iconic bra...
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Today With Megan Thompson:
Today, I'm joined by Megan Thompson, founder of Interior Design GreenList. After earning her degree in sustainable design, Megan discovered the frustrating reality that no comprehensive resource existed to help designers implement sustainable practices efficiently. Taking matters into her own hands, she created ID GreenList to bridge this gap.
In this episode, we demystify the differences between green,...
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April 29, 2025 • 84 mins
Today With Veronika Miller:
I'm excited to introduce you to Veronika Miller, a true innovator who has spent her career building meaningful connections between designers, brands, and international markets. From her early days as a marketing professional and kitchen designer to founding the influential Design Hounds Influencer Network and consulting with organizations like NKBA, Veronika has a unique talent for creating opportunitie...
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April 25, 2025 • 39 mins
Today With LuAnn Nigara:
After 9 years, 1,400+ episodes, and over 9 million downloads, A Well-Designed Business® is evolving.
In this solo episode, LuAnn shares the next chapter of the podcast—and why this shift isn’t a step back, but a powerful step forward. She explains the two types of episodes you’ll hear in the coming months, and the all-new format she’s creating to deliver even more value for seasoned business owners.
Wheth...
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April 22, 2025 • 77 mins
Today With Tracee Murphy:
Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider.
Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listenin...
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April 18, 2025 • 60 mins
Today With Brad Robinson:
Welcome to a Well-Designed Business. Design-build is something that so many newer designers want to get into. And the question always becomes how to break into it. It’s always interesting to hear from the builder’s perspective. What are they looking for? How can designers break in? How can they prove themselves and the value they bring to a project? What can they do to set themselves apart?
Today, I am so ...
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April 15, 2025 • 96 mins
Today With Amber Guyton:
Today on A Well Designed Business, I'm joined by Amber Guyton, the creative force and entrepreneurial mind behind Blessed Little Bungalow. Amber's journey from corporate America to the design world is anything but typical - she left a six-figure tech job to pursue her passion, and has since created a multi-faceted business as a designer, influencer, product creator, and soon-to-be property investor.
LuAnn ...
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Today With Rebecca Pearson:
Welcome to A Well-Designed Business. In today’s on-air strategy session,
I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs.
Rebecca’s situation might be unique, but it comes down to the same core p...
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Today With Noel Gatts:
Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clien...
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Today With Porsche Williams:
Welcome to A Well-Designed Business. Today, Porsche Williams, founder of The Prototype, joins me to discuss the power of streamlined backend operations for interior designers.
Porsche’s company specializes in seamlessly managing client onboarding, discovery calls, lead management, and more, freeing designers from administrative overwhelm. She believes that “your creativity thrives when your business op...
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April 1, 2025 • 16 mins
Today With LuAnn Nigara:
Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode.
A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t.
Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers:
🎨 Ba...
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Today With Alexander Dornbracht:
Today I am joined by Alexander Dornbracht, VP and General Manager of Kallista, a brand renowned for authentic luxury plumbing and brassware. Recorded live from our KBIS podcast booth, Alexander shares how his family legacy in the industry—his grandfather founded Dornbracht—shaped his passion for excellence in design.
Alexander reveals why Kallista stands out as a designer-driven luxury brand, explai...
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Today With Jessie Surber:
In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradua...
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Today With Maya Crowne & Price Latimer:
In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint.
What You’ll Learn in This Episode:
✔️ Why most conventional paints contain plastic—...
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March 18, 2025 • 77 mins
Today With Brenda Danso:
As an interior designer, you do more than create beautiful spaces—you guide clients through major life transitions, juggle countless responsibilities, and often take on an emotional load that goes far beyond design. But how do you protect your own well-being in the process?
In this episode, Brenda Danso, founder of BD Interior Design and mental health expert, shares powerful insights on recognizing burnout,...
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Today With Peter and Alex Spalding:
Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club.
Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin.
Peter and Alex are committed to keeping their program si...
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Today With Richard Anuszkiewicz:
Welcome to another episode of A Well-Designed Business! Today, we’re diving into the world of high-end kitchen and bath design with the incredibly talented Richard Anuszkiewicz. As an award-winning designer and industry thought leader, Richard has built a name for himself through his innovative approach, brand collaborations, and unwavering commitment to excellence.
In this episode, we uncover the k...
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March 7, 2025 • 56 mins
Today With Sandra Funk:
Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships.
We dive into her philosophy of viewing client partnerships as "mini marriages...
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March 4, 2025 • 93 mins
Today With Ashley Ross:
In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, and staying true to her vision.
You’l...
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