BCL226 How To Sell Yourself Without Selling

How To Sell Yourself Without Selling

How To Sell Yourself Without Selling. Steve Hyland talks to Dexter Moscow who is an influence and persuasion coach working with major retailers and owner-run businesses, helping them to enhance their business pitching, presentation and selling activities. We discuss his new book The MOSCOW Method – How to Sell Yourself Without Selling.

The MOSCOW Method

He doesn’t want you to make the same mistakes he’s made, so rather than work the room why not command it and take centre stage? Take the opportunity to present to a room of prospects and get them to flock to you. He’s sold £millions worth of products for major brands on QVC The Shopping Channel and taught others to do the same.

In this book, he will share his experiences of selling to an invisible audience on television and his work with major high street retailers, in the professions and in finance helping them to be more effective in front of their clients, customers and colleges. He will offer a practical self-help guide to those who want to excel at business pitching, presenting and speech making and who need to get their ideas, products or services accepted. He will lift the veil on the mysteries of personal influence and persuasion and detailing the 6 keys areas of how to create compelling business winning presentations.

How to be able to engage with power and impact be it to an audience of one or many, at the front of the room, around a boardroom table, at a networking event or a social function. The methods and processes discussed are not hypothetical or theoretical but tried and tested that have enabled him to win lucrative contracts and project across sectors.

This book has taken him 10 years to write and 3 decades as a Consultant, Sales Director and Equity Partner to hone the content, so why make the same mistakes he has made in his career

Dexter Moscow

He’s passion is working with people within major organisations and owner run businesses to maximise their selling, presentation and influencing skills. To enhance their activities networking, in interviews and where they need to impress colleges, clients and customers. To develop their Leadership, persuasion and communication skills to achieve the results needed to grow their business or advance their careers.

On this edition of Business Connections Live, Dexter shows you how to

• CREATE content that will captivate, build credibility and establish trust.
• STRUCTURE your presentation to gain maximum engagement and buy-in.
• PREPARE yourself to present the perfect pitch.
• DELIVER it with power and impact.

Learn the business fundamentals on how your business can Understand the power of

• Mind Set
• Objective
• Sensory Acuity
• Congruency
• Order
• Work the room