The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.
Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.
I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.
In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.
Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019!
PRESS THE DAMN BUTTON: Tell your story, show you care and change the world!
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