Podcasts From The Printerverse

Podcasts From The Printerverse

Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse

Episodes

July 13, 2025 45 mins

Toby Weiss, CEO at Fiery, joins Deborah Corn and Pat McGrew to discuss the strategic value of digital front ends (DFEs) and the pitfalls of do it yourself (DIY) print workflows, covering automation and AI integration, color accuracy and image quality, print shop efficiency and scalability, centralized workflow management, ...

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Kerry Moloney, Senior Product Marketing Manager, and Roland Campa, Senior Product Line Manager at Fiery, join Deborah Corn and Pat McGrew to discuss the challenges of color management, the increasing role of automation in streamlining workflows, how Fiery’s full suite of color solutions support color accuracy across devices...

Giselle Robeson, Senior Product Marketing Manager at Fiery, joins Deborah Corn and Pat McGrew to discuss how Fiery Impress is transforming the industrial print space through software-driven digital front ends with a focus on automation and workflow integration, support for variable data printing (VDP), flexible packaging an...

Mike Chramtchenko, Chief of Staff, Sales and Marketing at Fiery, joins Deborah Corn and Pat McGrew to discuss the explosive growth of DTF (direct-to-film) and DTG (direct-to-garment) printing, how a digital front end (DFE) unlocks greater efficiency, color accuracy, and scalability, Fiery’s unique advantage in applying cros...

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Colin Sinclair McDermott, The Online Print Coach and creator of Print Mastermind, joins Deborah Corn to discuss how sales suffer from inconsistency, and product-first thinking, the overlooked value of re-engaging with past customers, the purpose behind launching Print Mastermind, and why print sales still have a future for ...

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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how to navigate budget cuts and generate new business by building trust during economic downturns, differentiating without resorting to reduced pricing, and becoming a strategic partner who provides value, educates clients, and builds community.

Mentioned in This Episode:

Matth...

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Samson Simon, Group Exhibition Head for Media Expo and Print Expo at Messe Frankfurt Trade Fairs India, and Darshana Chuahan, Head of Marketing at Messe Frankfurt Trade Fairs India, join Deborah Corn to discuss India’s dynamic print and packaging landsc...

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David Drucker, Noel Tocci, and Deborah Corn discuss leveraging print to build brand recognition, unpacking how paper and production choices can enhance storytelling and emotional impact, and how creative collaboration between designers, clients, and printers leads to more effective and emotionally resonant brand experiences.

Mentione...

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Jamie McLennanWill Crabtree, and Deborah Corn discuss the increasing impact of tariffs on the printing industry, pricing, supply chains, and customer relationships, the implications for marketing and ad budgets, and the broader industry response to tariff-related disruption.

Mentioned in This Episode:

Madi’s Movement:...

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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the complex world of print management services, unpack their cost-saving promises for customers, their concerns for suppliers, and outline strategic moves printers can make to stay relevant and competitive.

Mentioned in This Episode:

Print & Procurement Print Audit:

Stephanie Doyle, Director of Design Implementation at HBX Branding, joins Deborah Corn to discuss her approach to working with print vendors, educating creatives, navigating production timelines, and the evolving expectations around digital printing, customization, and sustainability.

Mentioned in This Episode:

Stephani...

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Robert McClements joins Deborah Corn to discuss the story behind Operation Gisela: Echoes of a Sacrifice, how the project came together, and how print preserves memories, inspires connection, and leaves a lasting impact.

Mentioned in This Episode:

Operation Gisela: Echoes of a Sacrifice Documentary: ht...

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David Drucker, Noel Tocci, and Deborah Corn discuss how print creates emotional connections, how thoughtful design choices help tell compelling stories, underused colors that have an emotional impact, and how designers can create unique and memorable experiences through print.

Mentioned in This Episode: 

Rodney Smith: <...

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April 5, 2025 35 mins

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the customer value of speed and efficiency, self-service versus one-on-one conversation, showcasing print options to educate buyers, and why confidence is the cornerstone of customer loyalty. This conversation gets heated! Whose side are you on?

Mentioned in This Episode: 

Matt...

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Jamie McLennanWill Crabtree, and Deborah Corn discuss the impact of tariffs and trade wars on the print industry, the vulnerabilities in their supply chains, proactive steps to protect margins, and how lessons from COVID can be a guide for preempting potential disaster.

Mentioned in This Episode:

Labelexpo:

Daniel Erni, CEO of Hunkeler AG, joins Deborah Corn to discuss Hunkeler Innovationdays, shifting technology trends, the growing emphasis on industry partnerships, investing in the next generation of print professionals, and CONNECTION!

Mentioned in This Episode:

Daniel Erni: https://linkedin.com/in/dan...

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February 11, 2025 37 mins

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss overused, outdated, or misleading terms in the print industry that should be retired in 2025, why these terms no longer serve the print industry effectively, and how clearer, customer-focused communication can help printers stay relevant and competitive.

Mentioned in This Episode: 

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David Drucker, Noel Tocci, and Deborah Corn discuss their most innovative print projects, design-partner trust, practical advice for enhancing print design through collaboration, exploring new techniques and materials, attending industry events, leveraging partnerships to create impactful print products in 2025, and printed projects on their bucke...

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Lori Anderson, President and CEO of the International Sign Association, joins Deborah Corn to discuss her transformative industry leadership, what to expect from this year's upcoming Sign Expo, ISA's various workforce initiatives and advocacy work, and her outlook for 2025.

Mentioned in This Episode: 

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Dave Baldaro, Marketing Operations Manager and Chief Product Advocate at XMPie, joins Deborah Corn to discuss the nuance of customization and personalization in print, how XMPie empowers printers of all sizes to enhance customer engagement and profits, and we recap three case studies where printers incorporated data-driven marketing, workflow auto...

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