Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art.
If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative proce...
This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products.
Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales.
A lot has changed...
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week.
During this replay episode, Biff and I h...
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of his accolades.
He's ...
Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary.
But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs. You ma...
Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze.
I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace.
Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student.
Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she is thrivin...
I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop.
Before we dive in, I wanted to remind you about the free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've ...
Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf.
Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of ...
Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie Mae Designs, and she is no exception.
I've been keeping tabs on Lesa's progress ever since she attended Paper Camp in early 2022.
Lesa added 200 new stores within 2.5 years of attending Paper Camp, and as she will shar...
One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story.
Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress. She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here publicly wa...
You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands.
Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell o...
Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things.
One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These...
This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper. Stephanie has been on the show a few times, sharing how she started her business and different pivots along the way (episode 021, episode 160, and episode 308). But today, we are discussing where she's at now, including the complexities of running two sister businesses.
She has her gr...
The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6, and we have some incredible things lined up for you!
While we're gone, be sure to dip back into the archives. We have over 420+ incredible episodes to help you strengthen your business.
Have a great two weeks and I will see you on January 6th!
Today's episode is a look at what is going on with independent retail shops right now.
I sat down with my friend Jen from Tiny Turns Paperie. She's one of our Paper Camp speakers and a longtime advocate for small businesses.
We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs and other things that have i...
Today, I'm sharing a case study and an analysis that I originally shared with our LABS members.
The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business.
When we study how other industries structure their revenue models, how they build ...
On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances.
It's Mary Beth Storjohann from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business strategy.
...I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you.
I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is something we're talking about in depth in our LABS program.
...One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners.
Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4.
That strategy is being your ...
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