Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners.
Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4.
That strategy is being your ...
Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business.
When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen.
That's what we're talking about today: taking risks, experimenting, and releasing a new product category during an off-cycle...
Today, we're talking about getting your website ready for the biggest sales season of the year Q4.
I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to. So today,...
According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion.
That's a lot of money.
Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11...
I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in.
Here's the thing: it's not your products that aren't a great fit for them, and you're not doing anything wrong.
It's that wholesal...
I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs.
I've got these little breaks between taking kids to different places, and that's actually where I do a lot of my coaching with my Advisory Board clients. We're talking back and forth on Voxer, they're dropping questions in my phone, and I'm responding back.
If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next?
Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together to get clarity, build connections, and practical strategi...
I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week.
Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc.
I often see a lot of our students, and even non-students, struggling with this concept of "I'm putting myself out there and I'm not hearin...
Do you struggle with the idea of selling your products?
I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers.
I'm hearing this with online sales too, but it's particularly heightened right now with in-person s...
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and Hope on the topic of grants. A lot of grants for small businesses are due during the f...
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abandoned cart email automations to drive more sales.
The holidays are coming up, and it's...
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie.
Pitching large retailers is a com...
Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you?
Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you.
I'm answering the top questions that we get asked about our wholesale program to help you decide if it's the right fit for...
I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY Now.
Today, we're focusing on the exhibitors that were at Shoppe Object. This is a wholesale trade show that was happening in New York City this past week, and I spoke with:
I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a treat to visit with everyone and to see all their gorgeous new products on...
We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about our upcoming wholesale coaching program, Paper Camp.
This is where we teach you everything you need to know to successfully sell wholesale and we've got a pretty strong track record with tens of thousands of folks coming through the...
I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket?
This is exactly what Kate Talcott did and she reaped the benefits and then some.
Kate is our guest this week, and I'm excited to share her story. Kate is one of our Paper Camp alumni and her business is called ...
Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are approaching wholesale as product-based business owners.
Here's the question Lindsay asked: I just opened on Faire recently. Am I supposed to be pitching my products? I'm a total newbie.
The simple answer here is yes. Y...
It is that time again. We are now accepting Paper Camp scholarship applications.
If you have wanted to attend our wholesale intensive coaching program, but you need a little help with tuition, now is your time to shine. We award one full tuition scholarship for each and every round of Paper Camp. Since 2011, we have awarded more than $345,000 in scholarship funds to students. This has enabled us to provid...
One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's curriculum and content from Paper Camp, but you also get to hear firsthand from industry experts.
These are wholesale experts: large-scale wholesale manufacturers, retail shop owners, sales experts, trade show exhibitors, all of the peop...
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