Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still h...
Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action.
If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel uncertain, the economy is soft, and that's causing a lot of business owners to hesitate, not move at all, or to second guess themselves.
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting be...
This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew.
Andrew has a really interesting pathway into the stationery world. He started selling cupcakes in high school. He later built a home decor business and eventually pivoted into stationery during COVID when he realized that he wanted his work to feel more meaningful and aligned with who he is.
We dive deep into what it really means to build a br...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting be...
We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort.
It's an intense four weeks, for me, for our coaches, for our students. But so much progress happens in a short amount of time. I love hearing about their light bulb moments, their clarity, answering their questions, and there's so much forward momentum that comes.
One thing that is really important to me inside o...
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.
And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting be...
Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and buyers are showing up differently than they did even a few years ago.
At the same time, I keep seeing how valuable it is to get offline and to connect with our customers face-to-face. That...
This week I'm joined by content strategist Kaila Uli. If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are going to love this conversation.
I originally started following Kaila on social media because her videos kept popping up on my feed and every single one of them was packed with just practical, no-nonsense advice specifically for product folks, which is unusu...
This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art.
If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative process.
In today's conversation, ...
This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products.
Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales.
A lot has changed since then, particularly with Pinterest ro...
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week.
During this replay episode, Biff and I h...
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of his accolades.
He's ...
Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary.
But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs. You may remember Angie from episod...
Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze.
I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace.
Today's episode is brought to you by our Paper Ca...
Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student.
Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she is thriving. Can't wait for you to tu...
I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop.
Before we dive in, I wanted to remind you about the free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up ag...
Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf.
Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. ...
Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie Mae Designs, and she is no exception.
I've been keeping tabs on Lesa's progress ever since she attended Paper Camp in early 2022.
Lesa added 200 new stores within 2.5 years of attending Paper Camp, and as she will share today, that number is even higher now.
Les...
One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story.
Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress. She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here publicly was August of 2020, which feel...
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