The Bam Creative Show | A Digital Marketing Podcast
The Bam Creative Show is brought to you by Western Australia's award-winning digital agency and hosted by Josh, Jess and Richard. With 250+ years of combined desk experience (or thereabouts), we'll be deep-diving into digital strategies, websites, digital marketing, tips and advice that you can use for your business. If you've got a question or a topic you'd like us to discuss, email us at podcast@bam.com.au or tweet us @bamcreative
Episodes
March 12, 2019 • 22 mins
On this episode of the Bam Creative Show we talk about creating new, relative and valuable content for your social media platforms, especially if you’re using social media as a marketing tool for your business to: Gain the attention of prospective clients Growing brand awareness Making more sales Improving brand loyalty Establishing yourself as an authority To know what social media content to create you have to be able to conn...
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March 6, 2019 • 45 mins
On this episode of the Bam Creative Show, we're talking about the top tips for creatives in 2019 as well as the recent developments for both YouTube and Facebook to protect minors in video content shared on the platform. Key takeaways Focus on the complete customer journey, particularly retention, and partner with an agency who can suggest new ways to monetise and structure your business Beat the competition to reach audiences in...
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February 26, 2019 • 27 mins
ABC has increasingly become invested in their podcasting department and their most recent survey offers a snapshot of how Australia engages with podcast content. If you’re wondering whether or not to start a podcast, or how a podcast can be used for your content marketing strategy, this snapshot of podcast engagement in 2018 will help. To read the full post, head over to our website: https://www.bam.com.au/blog/podcast/not-anot...
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February 19, 2019 • 12 mins
Using ourselves as a lab rat has been an interesting way to experiment and find out about the highs and lows of content marketing for ourselves. We’ve been podcasting for 18 months now and learned a lot along the way. We hope these 4 Podcasting Mistakes to Avoid will help you on your podcast journey: Not starting your podcast right now Failure to plan is a plan to fail Not distributing tasks amongst the team Podfading (podcasting ...
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February 8, 2019 • 19 mins
A lot has changed over the years in the world of search engine optimisation (SEO). But regardless of all the constant changes though, certain fundamental SEO principles will always remain unchanged and are still as important to implement in your SEO strategy as ever. With so many SEO different techniques and strategies available to us in this landscape, you would think things would become a lot easier, but on the flipside, it’s bec...
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February 1, 2019 • 38 mins
The nature of the modern-day workscape has caused an increase in stress levels amongst workers to a very unhealthy level at a time when people are also struggling with increased isolation from their peers and loved ones. When you think about it and add up all the hours spent at work, dealing with work commitments, commuting to and from work and then doing even more work at home on our laptops, tablets and smartphones, more and more...
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January 25, 2019 • 38 mins
The State of Social is Buffer's annual report focused on the world of social media marketing, how marketers across the globe think about social media, what's working, how the industry is changing and providing you with the insights you need to fuel your strategy for the year ahead. The 2019 results have landed! There were more than 1,800 marketers from businesses of all sizes, across a range of industries. Check out what we learned...
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January 18, 2019 • 36 mins
The end of 2018 marked a massive failure for us, and we love it. Why you ask? Not only did it prove to us how valuable Content Marketing is, but we can also prove it to YOU. If you haven’t got a game plan for your Content Marketing Strategy for 2019, we hope this will encourage you to get things moving.
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January 11, 2019 • 47 mins
On episode 46 of The Bam Creative Show we sit down and talk about the death of Daredevil, Instagram getting WhatsApp-style walkie-talkie voice messages and 4 Ways to make your content marketing for your business successful in 2019
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November 21, 2018 • 40 mins
Description: Instagram has noticed an increasing number of third-party apps which artificially grow audiences and they want to reduce this to encourage real experiences (But really, if it's not on Instagram, how real is it?) So starting the 19th Nov they will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity with home built machines that will help identify these...
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November 21, 2018 • 44 mins
Description: The new Gutenberg Editor, which is targeted to be included in WordPress 5.0, is dramatically meant to improve the editor experience within WordPress by adding beautiful, easy-to-use, dynamic content blocks to create content in. In this episode we dive into the details about what the new editor could mean for the future of WordPress.
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October 25, 2018 • 55 mins
An increasing number of marketing companies want to do more content marketing and it's easy to see why: since we've been doing it, we've achieved almost 58% increase in conversions. In this episode, we run through the latest news and our year-to-year content marketing results. Latest news 'Instagram used more than Snapchat' by US teens -https://www.bbc.com/news/technology-45950635 Max Brenner sale could go ahead despite receivers ...
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October 16, 2018 • 9 mins
Welcome to our very first minisode - quick and to-the-point podcast episodes that tell you how to perfect your website or digital marketing strategy. Create the perfect homepage - we'll tell you how. The homepage is the most visited page on your website and is usually the first point of entry from search engine results or social media links which is why you need to make an impact straight away. 1. Never ask for the sale straight ou...
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October 12, 2018 • 37 mins
Episode highlights Pixel 3 and its awesome inbuilt call screening, which answers calls and figures out if it’s an unsolicited call, solving the issue of the telemarketer calling during dinner. The newest Opera Touch browser has built-in protection against crypto jacking. We covered the death of Google+, its impact on social media and how a data breach was the nail in the coffin for the struggling social media platform. Snapchat dr...
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September 28, 2018 • 22 mins
On this episode of The Bam Creative show we talk about the latest iOS 12 update. For the full show notes head over to our website https://www.bam.com.au/blog/podcast/serious-siri-shortcuts/
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September 14, 2018 • 28 mins
In this episode, we went through 7 really easy SEO tips you can try right now on your website. Review your content to inspire content ideas Update the top 20% of pages (that account for 60% of your traffic) Regularly update all content Make your content more readable Get rid of or redirect pages that aren’t getting traffic or backlinks Add some new keywords to content Link to key converting pages We also talked ...
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August 9, 2018 • 35 mins
If you’re just about to redesign your website, stop everything. Make sure you read our list of 6 common website redesign mistakes and how to avoid them. We’ve been in the website game for a while, and when it comes to website redesigns, we’ve heard and experienced it all So, what are these mistakes and how can you avoid them, ensuring your new website is a success? The full notes will be up on our website. Head to https://www.bam.c...
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July 3, 2018 • 47 mins
We talk about how the consumer decision-making process continues to change and how you should rethink your current social media strategy to get the attention of your audience. Read the full show notes over on our website: https://www.bam.com.au/blog/podcast/how-to-create-content-to-boost-sales-38/
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June 15, 2018 • 38 mins
Episode highlights Instagram will be rolling out capability for brands to sell products directly in their stories - (02:45) When you’re updating your Stories, it pushes you to the top of the feed - (03:20) The latest Facebook app update on iOS pushes Facebook Stories to the forefront. - (05:30) Instead of focusing on likes and followers and comments, it’s more about creating an engagement community with your target audience. - (1...
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May 24, 2018 • 21 mins
Episode highlights Facebook is working on a platform to connect marketers with influencers Google is going to be evil from now on. That's what we seem to understand from all the other click-bait news articles out there. Google confirms that it has shortened its search result snippets after expanding them to 320 characters in December 2017. Now they'll be playing those meta description lengths by ear. Get in touch If you'd like to...
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