Marc C. Close, the founder/CEO of Bespokify, a fashion tech company, shares his experience on combining fashion, engineering, and tech to create a niche that never existed before. LEARN MORE https://www.pathfinderspodcast.com/episodes/ep02-fashion-tech-entrepreneur-carving-your-own-niche-wth-marc-c-close BOOK RECS Rich Dad Poor Dad How to Win Friends & Influence People How to Stop Worrying and Start Living Oh, the Places You'll Go! The Timeless Way of Building A Pattern Language Crossing the Chasm TIMESTAMPS -- INTRO 00:36 Short intro of Bespokify (Marc’s company) 02:04 How would you describe yourself? 02:56 Discovering the meaning of life -- JOURNEY 04:43 Being the oldest child & going to an elite boys’ school 05:25 Moving to the beach and losing focus 06:25 Developing discipline through competitive swimming 08:07 Seizing engineering opportunities in high school 11:03 Working with a mining company 12:53 Moving to Thailand to start his own fashion business 13:54 How did you get interested in fashion? 15:54 Producing ballet flats & struggling to sell -- STARTUP & CHALLENGES 19:11 Coming up with a new fashion tech startup idea 21:22 How to start something new no one has done before 25:22 Working with the first client, a men’s tailor 26:36 Developing products with a women’s fashion brand 28:53 Challenges of working with clients 30:20 Dealing with self-doubts & perfectionism 31:04 Getting validation that you’re on the right path 32:07 Techniques to cope with stress 33:35 Team & leadership style 35:35 Bootstrap startup v.s. funded startup 38:02 Relationships with investors 41:09 Day-to-day work of a startup CEO 42:14 Shifting towards a sales/marketing role 44:43 Getting opportunities by putting yourself in public -- GOALS 48:33 Future goals for Bespokify & the fashion industry 50:00 Looking into nanobots and mining in space -- ADVICE TO YOUNGER SELF 51:09 Be persistent 52:48 Enjoy the journey -- BOOK RECOMMENDATIONS 53:43 Self-development books 56:07 Books that helped him build a business