The Sales Podcast

The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Episodes

May 2, 2025 58 mins

#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!


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SMS is not dead; it's evolving and still effective.

Text messaging remains a personal connection tool.

The industry has shifted towards messaging as a primary communication method.

AI is being leveraged to enhance business operations and customer engagement.

Simplicity in marketing automation can lead to better results.

Legacy businesses present opportunities for growth through technology.

The future of communication will be driven b...

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Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.

We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.

Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.

In this conversation, G...

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#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Tr...

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#12WeeksToPeak #ecommerce #onlinebusiness

David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)

We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business.

David shares insights on the challenges of selling on Amazon, the ben...

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#12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 Th...

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Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.

We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.

John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.

We touch on personal experiences and reflections on entrepreneurshi...

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March 3, 2025 46 mins
  • SendSpark allows for personalized video outreach at scale.
  • AI integration enhances the authenticity of video messages.
  • Shorter videos are often more effective for prospecting.
  • Customer success and onboarding can benefit from longer videos.
  • Market volatility can create opportunities for agile startups.
  • Maintaining a small team can enhance efficiency and communication.
  • Cold emailing and calling are still effective outreach ...
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February 26, 2025 67 mins

Guest Site: https://www.theprofitbootcamp.com/

Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/


Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w


Connect with me:

X -- https://X.com/saleswhisperer

Instagram -- https://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


#12WeeksToPeak #S...

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#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore  returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the chal...

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  • Stop learning, do more; action is key.
  • Failures provide valuable feedback for improvement.
  • Testing and iteration lead to better results.
  • Understanding customer behavior is crucial for success.
  • Every aspect of a business is a sales conversation.
  • Traffic alone won't solve sales problems; optimize first.
  • Effective communication builds trust with customers.
  • SEO is evolving; focus on providing value.
  • Podcasts are a power...
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Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w





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Takeaways

  • Frank Saunders is on a mission to educate sales professionals about the importance of automation.
  • AI can help identify whether a message is automated or personalized.
  • Sales strategies differ significantly between the US and Europe, with the US being more process-driven.
  • The integration of AI in sales is essential for reducing costs and increasing efficiency.
  • Cultural attitudes towards sales vary, with many Eu...
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Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w

Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Conne...

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January 25, 2025 23 mins

Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://...

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January 22, 2025 10 mins

Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you. Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc. Let's see how to create sales success today, which includes redefining the old school ABCs of Selling. ...

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I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon. We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional growth. Brian reflects on his experiences as an employee in Fortune 500 comp...

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In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected. I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation.

Takeaways

  • Everyone wants to boil the ocean, but nobody wants to collect the firewood.
  • Switching tools is usually not the answer...
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In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry.

Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in business.

We discuss effective strategies for building trust with prospects, targeti...

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Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange. There. I said it. We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!) And why you can't treat salespeople like everyone else in the company. We get into how to evaluate resumes, the significance of clear job descript...

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