A Mind for Marketing
A Mind for Marketing provides senior marketers with the thinking and steps necessary to lead with clarity. Each episode breaks down the perspective you need to connect with your audience through content. It's conversations that help you navigate fast-moving markets with confidence. You'll hear from CMOs, specialists, and trusted advisors who break down complex ideas into practical insights. Whether you're shaping strategy or scaling content output, this show arms you with ideas and actions that drive measurable impact.
Episodes
Most senior marketers reach a point where their role changes. Execution matters less, and influence matters more.
But influence isn't taught to most of us in university. You can have experience and strong ideas… and still struggle to get those ideas adopted across the organisation.
In this episode, Ritchie Mehta brings a research-led view of how influence is developed. Drawing on interviews...
Most marketing teams don't have a talent problem; they have a decision-making problem.
In this episode of A Mind for Marketing, I'm joined by Aysha Haynes, co-CEO of Flock Associates, a consultancy that helps brands untangle complex marketing ecosystems by clarifying roles and decision-making, so teams can perform at their best.
Aysha takes a slightly different view on leadership. While man...
Most transformation strategies fail because they focus on messaging rather than behaviour.
In this episode, Christina Moore speaks with former Direct Line CMO Mark Evans about what it actually takes to turn around a declining business. After 20 consecutive quarters of decline, Direct Line didn't just change its campaign. It was rebuilt around customer truth, operational change, and internal belief.
Who remembers your last campaign? No one?! That's the problem.
In this episode, I speak with Paddy Gilmore, founder of HumourScope®, about why humour isn't a creative risk, it's a commercial advantage.
A lot of marketing today is built to satisfy platforms. It hits the metrics. It looks good in a report. But in the real world? It's forgettable.
Humour changes that. Not because...
If you're not measuring trust, you're missing what actually drives revenue.
In this episode of A Mind for Marketing, Christina Moore speaks with social media strategist Katy Howell (Immediate Future) about why trust is becoming the most important KPI in marketing and how it directly impacts pipeline, and revenue.
If you're a CMO or Marketing Director under pressure, this conversation challe...
Imagine walking up to someone you've never met and immediately asking them for money.
That's how a lot of marketing works today.
In this episode of A Mind for Marketing, Christina Moore speaks with strategist Dot Oyebolu about why modern marketing needs to behave more like a relationship. Instead of competing for the small percentage of buyers already in the market, Dot argues that the real...
What does it take to create a charity campaign that truly changes minds?
In this episode of A Mind for Marketing, Christina Moore speaks to communications consultant Vishnee Sauntoo about the strategy behind 'Second a Day', the Save the Children campaign that reached 10 million views in 48 hours and has since grown to nearly 79 million views worldwide
They unpack why the campaign worked. By...
Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships.
In this episode of A Mind for Marketing, I'm joined by Katie Martell, marketer, speaker and one of LinkedIn's most recognisable voices in B2B.
We unpack why follower count is a poor proxy for trust.
You'll learn:
- W...
Is your team publishing content, but your brand still feels invisible? This episode is for you.
Christina Moore sits down with Patrick Collister, former Creative Director at Ogilvy and head of Google's creative think tank, Zoo, to unpack why modern marketing feels fragmented and reactive. With pressure on performance marketing metrics and short-term results, many CMOs have drifted away from what builds l...
What do you do when your product is… the universe?
In this episode of A Mind for Marketing, Christina Moore sits down with Cody Half-Moon, Chief Marketing Officer at Lowell Observatory, the historic Arizona institution where Pluto was discovered.
Astronomy has a reputation for being dense and inaccessible. Yet Cody helped turn the wonders of the universe into a top-ranking podcast with a gr...
Most thought leadership is easy to ignore.
In this episode of A Mind for Marketing, I'm joined by Mark Levy, a differentiation expert who's spent decades helping leaders and brands become memorable.
This isn't an episode about posting more content. We talk about why chasing polish can kill good ideas and how originality can be a little messy.
You'll hear:
• How stories shape t...
In shifting landscapes, you aren't looking for theory. You want honest stories, practical steps, and lessons earned in the real world. If you need to solve messy problems or make bold calls, this is where those stories get told.
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