A Well-Designed Business® | Interior Design Business Podcast

A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

Episodes

1105: LuAnn Featured: Resilient by Design: Visualize your way to success with LuAnn Nigara

July 15, 2025 • 70 mins
Today With Rebecca Hay (Resilient by Design): You know I’m usually the one asking the questions—but in this episode, I had the absolute pleasure of sitting on the other side of the mic as a guest on Resilient by Design, hosted by my friend and fellow podcaster Rebecca Hay. Let me tell you—it was such a fun, thoughtful, and energizing conversation. We talked about all the things I love most: how to build a strong, profitable busin...
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1104: Corey Damen Jenkins: How He Manages Imposter Syndrome and Builds Client Loyalty in Design

July 11, 2025 • 73 mins
Today With Corey Damen Jenkins: In this episode of A Well-Designed Business, LuAnn welcomes back Corey Damen Jenkins—AD100 designer, author, and creative powerhouse—for a conversation that goes far beyond beautiful rooms. Corey shares the intentional strategies behind his new book, Design Reimagined, and his groundbreaking new streaming series, Design Reimagined. From creating instant rapport with clients, to managing imposter sy...
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1103: Best Of Show: Kim Dawson: Are You Charging Enough?

July 8, 2025 • 71 mins
Today With Kim Dawson: Are you charging enough to actually turn a profit? In this episode, I sit down with Kim Dawson—business strategist and pricing expert—to tackle the one thing too many entrepreneurs skip: how to create a pricing formula that sets you up for success. If you’ve ever said “I don’t know what I should be making,” or “I have no idea if I can afford to hire,” this episode is your wake-up call. Kim brings her no-non...
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1102: LuAnn Featured: Only Girl on the Jobsite: LuAnn Nigara on Leadership, Profitability, and Owning Your Role

July 4, 2025 • 90 mins
Today With Renee Bier (Only Girl on the Jobsite): Today, I’m bringing you something a little different—and extra special. This episode originally aired on Only Girl on the Jobsite with my friend Renee Biery, and now I’m thrilled to share it right here on A Well-Designed Business®. Renee invited me on her show to dig into one of my favorite topics: leadership in interior design, especially when it comes to managing construction pr...
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1101: NEW SHOW: Rachael Johanson: Build a Design Brand That Commands Prestige and Profit

July 1, 2025 • 66 mins
Today With Rachael Johanson: Today with Rachael Johanson, luxury brand strategist, we explore transitioning from mid-market to luxury positioning in design. Rachael shares how she's evolved her business to focus on five high-touch Brand Launch Weekend clients annually, helping designers move from 30 projects a year to 10 at double the budget. We discuss the language shifts that separate luxury messaging from mid-market positioning...
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1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward

June 27, 2025 • 58 mins
Today With Erika Ward: In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business. You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success. More About E...
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1099: NEW SHOW: Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0

June 24, 2025 • 74 mins
Today With Shea McGee: Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover. In this episode, Shea opens up about: The original vision she held—and how it evolved What it takes to manage multiple branches of a growing brand How she balances creative leadership with strategic growth Why she’s still dre...
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1098: LuAnn Featured: Speaking Your Brand: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching]

June 20, 2025 • 38 mins
Today With Carol Cox (Speaking Your Brand): So… you’ve been asked to give a keynote. Cue the excitement—then the panic. I get it. Keynotes aren’t your average “share some tips” kind of talk. They’re about stepping up, owning your message, and taking your audience on a journey. And trust me, it takes work. In this episode of the Speaking Your Brand podcast, I joined Carol Cox for a deep-dive debrief of the keynote I recently deliv...
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1097: NEW SHOW: Margalit Lankry: Designers with Intention. A Community with a Collaborative, Abundance Mindset

June 17, 2025 • 61 mins
Today With Margalit Lankry: Welcome to a Well-Designed Business. Today, I am excited to welcome the wonderful Margalit Lankry to the show. Margalit is a working interior designer with over 26 years of experience, but she's also the founder of something truly special—a group called Designers with Intention. This community of nearly 300 female designers has created genuine collaboration over competition in an industry where that's r...
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1096: LuAnn Featured: Eventual Millionaire: A Well-Designed Business With LuAnn Nigara

June 13, 2025 • 46 mins
Today With Jaime Masters (Eventual Millionaire): Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat.Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry.In th...
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1095: Best Of Show: Amber Lewis: Keynote Speaker at Design Blogger’s Conference

June 10, 2025 • 83 mins
Today With Amber Lewis: She was a Key Note Speaker at the recent Design Blogger’s Conference. LuAnn didn’t get to talk to her at the conference, so she’s really happy to interview Amber on today’s show, as there were parts of her story that LuAnne thought were really fun and interesting. LuAnn finds Amber’s body of work and what she’s managed to accomplish at such a young age, to be incredible. Listen in now and get some great ti...
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1094: NEW SHOW: Alison Melnick: Systems, Support & Strategy: A Designer’s First Year

June 6, 2025 • 80 mins
Today With Alison Melnick: Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and mar...
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1093: LuAnn Featured: Profit Is A Choice: Excellence is the Key to Repeatable Profitability

June 3, 2025 • 75 mins
Today With Profit Is A Choice Podcast: Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat. Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry. In this spe...
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1092: Best Of Show: Stacy Garcia: A Thoughtful Conversation with a Design Visionary

May 30, 2025 • 70 mins
Today With Stacy Garcia: What does it take to build a brand that stands the test of time? In this Best Of Show episode, LuAnn Nigara sits down with internationally recognized designer and entrepreneur, Stacy Garcia, to unpack the lessons behind her multi-faceted design empire. In this episode, you’ll learn: How Stacy built a business rooted in vision, strategy, and family legacy What it takes to license your name and scale...
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1091: New Show: Mikel Welch: Celebrity Interior Design Insights: If You Want It, You Have to Work for It

May 27, 2025 • 84 mins
Today With Mikel Welch: Welcome to a Well-Designed Business. Today, I am very excited to welcome Emmy-winning television host and celebrity designer Mikel Welch back to the show. Long-time listeners of the show will know that Mikel’s original episode is a long-standing favorite, one that I have re-aired and referenced many times, and with good reason. Mikel’s television appearances and design accolades include HGTV, The Drew Bar...
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1090: New Show! On-Air Strategy Session: Michelle Blemel: Stop Attracting the Wrong Clients: Redefine Your Messaging and Boundaries

May 23, 2025 • 81 mins
Today With Michelle Blemel: Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver. In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers fa...
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1089: LuAnn Featured: Wingnut Social Podcast: Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts

May 20, 2025 • 43 mins
Today With Wingnut Social Podcast: Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat. Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry. In this special...
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1088: Power Talk Friday: Design Trade Service / Melanie Rosenburg: The One Skill That Sets Exceptional Interior Designers Apart

May 16, 2025 • 69 mins
Today With Melanie Rosenburg: Welcome to A Well-Designed Business. What does it mean to create a truly luxury experience? You’re not just creating something nice to look at. You’re creating the space that they are going to live in, foreseeably for a long time. And you’re bringing an expertise and a vision into the picture that they can’t do for themselves. But today we’re going a level deeper into what that luxury service reall...
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1087: Best of Show: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

May 13, 2025 • 73 mins
Today With Nicole Heymer: Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a si...
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1086: Power Talk Friday: Pippa Biddle: Skip the Algorithm: The Unexpected ROI of Email Marketing

May 9, 2025 • 82 mins
Today With Pippa Biddle: Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing giv...
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