A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
Episodes
December 19, 2025 • 66 mins
Today With Emily Yeates:
If you’ve ever found yourself whispering, “I love design but the business side is exhausting,” this episode is your wake-up call.
Emily Yeates, founder of Urban Revival and creator of The Business Edit, joins LuAnn to pull back the curtain on how she built a thriving, efficient design firm and how she now teaches other designers to do the same. From contractor headaches and pricing pitfalls to intake call...
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December 16, 2025 • 65 mins
Today with Claudia Ricciardone:
Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design.
Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she n...
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Today With Kate O’Hara:
Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?”
Maybe you have a difficult client. But more likely, the problem is that you don’t understand that particular client’s priorities or motivations. And that’s not a reflection on you, your client pr...
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December 9, 2025 • 57 mins
Today With Carla Titus:
Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability.
Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity a...
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December 2, 2025 • 64 mins
Today With Cyrus Loloi:
Welcome to a Well-Designed Business. You likely know the Loloi name—they are a powerhouse in our industry. But on today’s sponsored show, I am excited to chat with Cyrus Loloi about the sister brand, Joon Loloi.
Joon Loloi maintains many of Loloi’s values (including a commitment to quality, intention, and integrity). But it differs in many ways—not only does it offer a full range of home furnishings, but ...
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December 2, 2025 • 23 mins
Today with LuAnn Nigara:
When it comes to high-end projects, collaboration isn’t optional and it definitely isn’t casual. It has to be intentional. In this solo episode, LuAnn breaks down the systems, scripts, and standards that every designer needs to lead confidently alongside architects, builders, and trades.
If you've ever felt like you're managing chaos instead of driving results, this episode will show you how to step into ...
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November 28, 2025 • 61 mins
Today with Marianna Zimmerman
Welcome to a Well-Designed Business. Today, I’m talking with Marianna Zimmerman, owner of The BEST is yet to come DESIGNS, LLC.
“Your current situation doesn’t have to be your final destination.” This quote from Marianna gives you a little clue of what we’re discussing today. For years Marianna was working in administration at a hospital. She questioned if she was able to do what she REALLY wanted t...
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November 25, 2025 • 29 mins
Today With LuAnn Nigara on Speaking Your Brand Podcast with Carol Cox:
In this panel conversation hosted by Carol Cox, LuAnn joins fellow powerhouse women to talk about what it really means to build a thought leadership platform. From podcasting and speaking to owning your niche and telling your story, this episode is packed with insight for anyone ready to step up and be seen.
LuAnn shares her journey from launching A Well-Desi...
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November 21, 2025 • 64 mins
Today with Chanae Richards
Welcome to a Well-Designed Business. The journey to building a well-designed business isn’t always linear. Sometimes designers come from the most unlikely of careers. That’s something we have heard many times on the show. But today Chanae Richards shares the story of how she founded her firm Oloro Interiors. Not only did she come into the space as a second career, but she even built her interior design ...
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November 18, 2025 • 65 mins
Today With Nate Berkus
Today on A Well-Designed Business®, I’m joined once again by one of our most requested guests: Nate Berkus. If you’ve listened to our first conversation (Episode #433), you already know Nate brings a level of clarity and intention that’s rare, not just in design, but in business.
This time around, we talk leadership. Team. Vision. What it means to build a business that reflects your values, not just your s...
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Today With Darci Hether, Rebecca Robinson, and Lacey Michalek
Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals.
Y...
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November 11, 2025 • 66 mins
Today With Rebecca Ward
Mentorship can make all the difference in your design career. Yet many new designers hesitate to take the leap, unsure how to translate their skills into a business or where to find the right support. That’s why Rebecca Ward—CEO and Principal Designer of Rebecca Ward Design in Sacramento—has made mentorship her mission. With over 18 years of experience and an award-winning residential design portfolio, she ...
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November 7, 2025 • 78 mins
Today with Beth Bender:
Welcome to A Well-Designed Business. Today, I’m talking with Beth Bender, principal and co-founder of The Dove Agency where Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions.
With 20 years of design experience, Beth decided she wanted to start something that would help those in th...
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1137: Zain Suthar and Trent Kendrick: Build a More Successful Design Business with the Right Partner
November 4, 2025 • 78 mins
Today With Zain Suthar and Trent Kendrick
How many times have you thought, "If only I had someone to handle the numbers, the marketing, and the tough client calls, I could just focus on design"?
Today, I’m chatting with a duo who is living that reality—Trent Kendrick and Zain Suthar of Studio Fifth Sunday.
They met in an Uber, both swearing off business partnerships, only to realize they were the perfect "left brain/right brain...
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October 31, 2025 • 59 mins
Today With David Neagle
Today with David Neagle, best-selling author, speaker, and host of The Successful Mind Podcast, we’re talking about the mindset shifts that can change everything in your business. David shares his journey from high school dropout on food stamps to building a multimillion-dollar company—and the simple daily decisions that sparked his transformation. We dive into the beliefs that keep entrepreneurs stuck, how...
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October 28, 2025 • 71 mins
Today With Hannah Goldberg
Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos.
Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicate your aesthetic before you have ...
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October 24, 2025 • 69 mins
Today With Jean Stoffer:
Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the...
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Today With Ebony Looney, Deb Mitchell, and Nicole Heymer
We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do.
But so many designers are still going wrong with their websites. And the problem with doing it yourself is that there are so many pieces involved, layout, the design, the SEO, the copywriting, an...
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October 17, 2025 • 74 mins
Today with Jessica Nelson and Stephanie Lindsey
Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that’s changing how potential clients find interior designers. We’re living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google’s AI mode, and other large language models. Nicole explains why your...
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October 14, 2025 • 76 mins
Today with Thom Filicia
Today, I’m joined by one of the most recognizable names in design, Thom Filicia. From his early days at Parrish-Hadley to his breakout role on Queer Eye for the Straight Guy, to building a thriving design firm, product collections, a retail brand, and countless collaborations, Thom has continually expanded what it means to be a designer.
In this conversation, Thom shares why knowing who you are as a design...
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